Why be bitter? Attitude is everything!

Senior PortraitsIt is said that it takes more energy to be mad than to be happy. Being in the pet industry, how could one ever be mad? Personally, I am greeted by wagging tails, sloppy kisses, and purring kitties most of the day. It is great!

A few weeks ago I was helping a person with a billiard company and we “shopped” his competition by calling his biggest competitor. The first five minutes of the conversation was this other business owner trash talking his “competition.” I was appalled and honestly turned off. This person spent so much energy on being negative, and not highlighting the positives about his business that he actually came off as insecure to me. Next, we explored the advertising mediums. As suspected, this person’s “cheery” disposition (not) was also reflected in the print media they were utilizing.

Most recently, I was searching through pet sitting websites. I am sad to say that I found a similar incident. It surprises me how some want to focus on (what they perceive to be) the negative’s of other businesses, while ignoring the fact that they should be spending their time, energy, and advertising opportunity to positively highlight the caliber of their business. How about highlighting the good things about your business and why you are different rather than bashing other companies? Take the high road. Be confident. Set yourself apart from the rest by being unique. Slinging mud is for the playground.

I am not sure how you all feel, and would love to know, but wouldn’t you feel a little put off if you were trying to research or buy from a company and all they were doing was bashing the other businesses in the industry? I don’t even want to call it competition, because clearly they are on different levels. My impression was that this other billiard company, and then pet sitting company, was highly insecure, and perhaps even bitter about something? In any case I would not want either one working for me because lets face it, in the world we live in…who needs more negative energy?

More energy spent on being mad… less energy spent on the business? Hmmmmm?

small business coaching integrity

Want Revenge? Think Again.

small business coaching integrity

Some define integrity as “doing the right thing even when no one is looking”

As human beings we put ourselves out there and always risk getting hurt or burnt in some way.

There is much information about how to lead your life with integrity, but what happens when someone without integrity affects your life? What do YOU do?

There are many paths one could take. Revenge always feels good for a minute, but then it wears off. Speaking out and telling everyone of the wrong doing also feels good, but you run a big risk of it back firing and you looking bad. Going and being self destructive could occur, but the only person you end up hurting is yourself. Or then again you could just wait around for “karma” to happen but who knows when that would strike.

Faith tells us to:

“Dear friends, never avenge yourselves. Leave that to God. For it is written, ‘I will take vengeance; I will repay those who deserve it,’ says the Lord” (Romans 12:19).

That, my friends, is what I will hold onto.  I will tell my story to those who want to know and they can make their own decision. I would have just urged those without the integrity to think before they affect someone of a high social persuasion with a lot of followers.

Tell me about a time that you were done wrong and how you handled it:

small business coaching

Who Exactly Is An Expert?

small business coachingI once hear someone say “An expert is someone who knows a LITTLE bit more than someone else.” Hmm…This could be true, but it is also important to know who the expert is.

In addition to being an “expert” you need to have your niche. No one can possibly be an expert about everything. If they were, they would be God.

It annoys me to all get out when someone claims to know something about everything. We all know those people. They are usually the ones that either

a) End up messing everything up because of their ego or low self esteem.

b) End up leading the flocks of sheep into the loin’s den and not realize it until it is too late.

An expert, in my opinion, is someone who is proficient in a subject. They know a LOT more about something than everyone else. They are the ones that usually always have the answers, but are honorable and humble enough to say “I don’t know” when they don’t know.

An expert, usually has a niche. Niche. There is that word again. Webster define’s niche as a defined market. A defined market doesn’t include everything under the sun and beware of those who think their niche is everything under the sun.

Beware of know-it-alls.

Photo Credit: http://www.freedigitalphotos.net/images/view_photog.php?photogid=371

Why Do I Need Social Media In My Pet Sitting Business?

Bella, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does it all go together? and WHY do I need social media in my pet sitting business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

 

Creating The Flow Of Social Media In My Pet Sitting Business:

Your Website Hosts Everything!

It is like your PARENT and everything else YouTube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

fb-group

Facebook Has The Loudest Voice That Is Calling Kids Into Your Home

Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) because of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter. Consider creating some groups and doing FB Live on a weekly basis to help your strategy as well.

Youtube Videos Make You Come To Life!

Social media for your pet sitting business can really explode by creating videos and hosting them on Youtube. It lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house because it “looks” cool!

Short Conversations are for Twitter

Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, because your followers might see what you are posting and click on it, therefore going to your website. You can update twitter as much as you want during the day because they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg is a super information source!

This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Relaxing dog at the beach with flowers garland

How should you make it flow to help the social media for your pet sitting business?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

What IS Social Media anyways? | Small Business Coaching

Danielle, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does social media all go together? and WHY do I need it for my business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

Basically it is broken down to these major components:

Website – Hosts everything!!!! It is like your PARENT and everything else You Tube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

FacebookPlace that has the LOUDEST voice that is calling kids into your home. Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) becasue of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter.

You Tube – Videos… makes you come to life, lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house becasue it “looks” cool!

TwitterIs for short conversations. Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, becasue your followers might see what you are posting and click on it, therefor going to your website. You can update twitter as much as you want during the day becasue they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg – Great information source again. This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Ok, so how does this all flow?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

I Can't Help The People That Aren't Willing To Do These 4 Things:

“When doors open, it is still your responsibility to walk through them. So get stepping!!!” – Andrew P.

pet sitting business coaching

If you have ever had the opportunity to work with me, I start out by telling you that I have two rules.

RULE #1 – You are your own worst enemy.

RULE #2 – Who cares about the competition.

Rule #1 is the one I am about to focus on and rip apart. Are you ready?

So many times in life things leave us petrified by fear. Like the petrified forest in Muir Woods, nothing has changed in hundreds of years… Our own thoughts and perceptions in life is what holds up captive.

I meet so many smart, intelligent, creative minds… that are sometimes trapped by nothing else other than just themselves. So how does someone get out of it?

FOUR THINGS TO STEP OVER SO YOU CAN START STEPPING FORWARD!

1 – Get over yourself! Stop thinking that the world begins and ends with you… not everyone is watching you and you are not the best thing since sliced bread.

2 – You will make mistakes! The sooner you realize you are going to mess up, the easier it will be to accept it. You are not perfect. Just when you are able to take the step and have someone JUMP with you (www.jumpconsulting.net) then it will be easier along the way becasue I will look back and tell you “Don’t make that mistake. I did and it sucked!”

3 – You can’t always make everyone happy.Don’t let your fear of not for filling others plans for your life prevent you from moving forward. The more you know about yourself and who you are, the easier this will be. Not everyone is going to agree with your decisions, but in order to move forward with confidence, you need to be confident in yourself.

4- Stand up to the voices in your life that are not you. All too often, while trying to impress others, we give up self in order to for fill their projected outlook on our lives. THEY DON’T MATTER (to an extent). You must have a strong sense of self, direction, and passion to push forward. No family member, spouse, or friend can hold you back…unless you let them.

These are the same things that prevent us from setting goals. From turning dreams into reality. You attitude should be filled with I CAN. Not… “I can only if…” You must get rid of the stinking thinking, acknowledge that you are not perfect, you can’t always make everyone happy, and make a conscious promise to yourself to take a STAND in your life!!!!

You CAN do it. Why? Becasue no one else can do it for you.

If you would like that extra accountability, sounding board, and encouragement… consider shooting me an email. I love being a cheer leader and big doses of motivation to push you forward for YOUR OWN goals…

danielle@jumpconsulting.net

I Can’t Help The People That Aren’t Willing To Do These 4 Things | pet sitting business coaching services

“When doors open, it is still your responsibility to walk through them. So get stepping!!!” – Andrew P.

pet sitting business coaching

If you have ever had the opportunity to contract my pet sitting business coaching services, I start out by telling you that I have two rules.

RULE #1 – You are your own worst enemy.

RULE #2 – Who cares about the competition.

Rule #1 is the one I am about to focus on and rip apart. Are you ready?

So many times in life things leave us petrified by fear. Like the petrified forest in Muir Woods, nothing has changed in hundreds of years… Our own thoughts and perceptions in life is what holds up captive.

I meet so many smart, intelligent, creative minds through my pet sitting business coaching services… sometimes they are trapped by nothing else other than just themselves. So how does someone get out of it?

 

FOUR THINGS TO STEP OVER SO YOU CAN START STEPPING FORWARD!

1 – Get over yourself! Stop thinking that the world begins and ends with you… not everyone is watching you and you are not the best thing since sliced bread.

2 – You will make mistakes! The sooner you realize you are going to mess up, the easier it will be to accept it. You are not perfect. Just when you are able to take the step and have someone JUMP with you (www.jumpconsulting.net) then it will be easier along the way because I will look back and tell you “Don’t make that mistake. I did and it sucked!”

3 – You can’t always make everyone happy.Don’t let your fear of not for filling others plans for your life prevent you from moving forward. The more you know about yourself and who you are, the easier this will be. Not everyone is going to agree with your decisions, but in order to move forward with confidence, you need to be confident in yourself.

4- Stand up to the voices in your life that are not you. All too often, while trying to impress others, we give up self in order to fulfil their projected outlook on our lives. THEY DON’T MATTER (to an extent). You must have a strong sense of self, direction, and passion to push forward. No family member, spouse, or friend can hold you back…unless you let them.

These are the same things that prevent us from setting goals. From turning dreams into reality. You attitude should be filled with I CAN. Not… “I can only if…” You must get rid of the stinking thinking, acknowledge that you are not perfect, you can’t always make everyone happy, and make a conscious promise to yourself to take a STAND in your life!!!!

You CAN do it. Why? Because no one else can do it for you.

If you would like that extra accountability, sounding board, and encouragement… consider shooting me an email. I love being a cheer leader with my pet sitting business coaching services to you. I have a big dose of motivation to push you forward for YOUR OWN goals..

Have You Copied A Pet Sitting Website?

copy pet sittingCopying another business is NOT a form of flattery. Any business owner who knowingly directly copies another business is stealing.

When a copycat steals another person’s information for their own use it shows that their own business culture is lacking. If a business is solid and has clear direction and uniqueness than no other businesses principals, websites, forms, etc can ever become another businesses because it just doesn’t fit.

As a business coach, I see and hear about this happening frequently. I have seen, or it has been brought to my attention: that chunks of websites being copied, marketing pieces, service agreements, types of services, unique names, even logos have been directly copied!

It has been my experience based on the 3 people that have come to me in the past two months, that when the person is confronted they are less than wiling to admit that they stole something and change it. This is sad. It is the same thing as walking into a store, grabbing something and walking out without paying for it.

Now I am all for creative juices flowing and sometimes you have to “shop” around. Sometimes you mix and match what you see but what should always happen is that the business should PUT THEIR OWN SPIN ON IT. Lets face it, almost every wheel has already been invented. What are YOU going to do to help RE-INVENT it and make it your own?

Think twice before you copy someone. It is illegal, and shows that you can’t think for yourself.

How To Set Great Goals In Your Pet Sitting Company.

Goals are so important to anything in life. If you don’t know where you are headed, how the heck do you know how to get there. Recently, I have been struggling with some very tough decisions. (more on this later) However if I didn’t have personal and business goals in mind there would be no rhyme or reason to any decision I make. I do not wander through the woods – I pave a path towards a destination.

Last year for BHPS I actually wrote down my goals on a white board. I thought it was a pipe dream! In an economy where there is a “recession” When I hear business owners complaining all over that their businesses are failing… I took a steady look at my goals and thought ” How the heck do I get there? ” Jan and Feb 09 were one of the worst months ever in the past 8 yrs I have been in business. Why do I think this was? Simply put – the media SCARED everyone into thinking we were doomed. That the world was ending. It was at this point where I was faced with a really difficulty decision….Should I do what every other person was doing and lower my rates? I was getting told NO a lot on the phone. It made me question everything I was doing. What did I do? I went back to what my GOALS were. No, I just don’t mean a fiscal 2009 goal – but what I wanted for my life, what lifestyle I wanted to afford to live, what sort of time I wanted free for the important things in my life, what I wanted for a future with Bella’s… many things went through my mind.

It was at that point that I decided SCREW IT – I want to keep building this business and that is what I am going to do. I forget where I heard it, but the quote “You can’t change the way the wind blows, but you can change the position of your sails” was PROFOUND to me and I took that and ran.

That is when I started the Gift Certificate program. Even though I was the highest priced sitter in an area where there were over 40 pet sitting companies, and interestingly enough people were HURTING bc everyone was living above their means and on a borrowed dollar….I decided to keep my prices right where I wanted. I struggled a lot with quality over quantity and decided to stay true to my roots. What I originally intended for my business. To have a quality service at a premium price. Not a quantity service at a discount price (no offense meant to anyone at all).

This program saved my toockas! (butt)
All the vendors on there gave me free advertising. I had pizza boxes being delivered to homes with my flier on them! (and sooooo much more too)

MORAL OF THE STORY Having my clear set goals in mind, knowing who I was, and standing on solid ground… when the “earthquake” (aka recession) hit I was able to make my move while not jeopardizing who my business was. This is so pivotal for business owners to really understand. KNOW who you are. KNOW who your business is. KNOW where you want to go with it. If you do, your decision making process will be that much better and like me, by the end of ’09, we were 20% UP falling just a few thousand short of what I thought was a “pipe dream goal”

DREAM….
THINK….
SEARCH….
THEN SET GOALS AND MAKE PLANS ACCORDINGLY

YOU OWE IT TO YOURSELF !

Look at all the successful entrepreneurs… they did not faulture (sp?).
Ben and Jerry’s was broke for 7 yrs before they took off.
Michael Jordan was told that he would never be on Varsity HS Bball.
…..and so many more….

By the way…. Bella’s is UP 53% since the doom and gloom of Jan 09. (Written Jan ’11)

Goal setting – the pipe dream with an end | Small business coaching

GOALS are so important to anything in life. If you don’t know where you are headed, how the heck do you know how to get there. Recently, I have been struggling with some very tough decisions. (more on this later) However if I didn’t have personal and business goals in mind there would be no rhyme or reason to any decision I make. I do not wander through the woods – I pave a path towards a destination.

Last year for BHPS I actually wrote down my goals on a white board. I thought it was a pipe dream! In an economy where there is a “recession” When I hear business owners complaining all over that their businesses are failing… I took a steady look at my goals and thought ” How the heck do I get there? ” Jan and Feb 09 were one of the worst months ever in the past 8 yrs I have been in business. Why do I think this was? Simply put – the media SCARED everyone into thinking we were doomed. That the world was ending. It was at this point where I was faced with a really difficulty decision….Should I do what every other person was doing and lower my rates? I was getting told NO a lot on the phone. It made me question everything I was doing. What did I do? I went back to what my GOALS were. No, I just don’t mean a fiscal 2009 goal – but what I wanted for my life, what lifestyle I wanted to afford to live, what sort of time I wanted free for the important things in my life, what I wanted for a future with Bella’s… many things went through my mind.

It was at that point that I decided SCREW IT – I want to keep building this business and that is what I am going to do. I forget where I heard it, but the quote “You can’t change the way the wind blows, but you can change the position of your sails” was PROFOUND to me and I took that and ran.

That is when I started the Gift Certificate program. Even though I was the highest priced sitter in an area where there were over 40 pet sitting companies, and interestingly enough people were HURTING bc everyone was living above their means and on a borrowed dollar….I decided to keep my prices right where I wanted. I struggled a lot with quality over quantity and decided to stay true to my roots. What I originally intended for my business. To have a quality service at a premium price. Not a quantity service at a discount price (no offense meant to anyone at all).

This program saved my toockas! (butt)
All the vendors on there gave me free advertising. I had pizza boxes being delivered to homes with my flier on them! (and sooooo much more too)

MORAL OF THE STORY Having my clear set goals in mind, knowing who I was, and standing on solid ground… when the “earthquake” (aka recession) hit I was able to make my move while not jeopardizing who my business was. This is so pivotal for business owners to really understand. KNOW who you are. KNOW who your business is. KNOW where you want to go with it. If you do, your decision making process will be that much better and like me, by the end of ’09, we were 20% UP falling just a few thousand short of what I thought was a “pipe dream goal”

DREAM….
THINK….
SEARCH….
THEN SET GOALS AND MAKE PLANS ACCORDINGLY

YOU OWE IT TO YOURSELF !

Look at all the successful entrepreneurs… they did not faulture (sp?).
Ben and Jerry’s was broke for 7 yrs before they took off.
Michael Jordan was told that he would never be on Varsity HS Bball.
…..and so many more….

By the way…. Bella’s is UP 53% since the doom and gloom of Jan 09. (Written Jan ’11)