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Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

Jen Phillips April

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

 

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Episode 18: How to Get More Pet Sitting and Dog Walking Clients

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In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”

More-clients-pet-sitting-dog-walking

 

List All The Services You Offer On Your Website:


In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that  if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.

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Promote Yourself On Facebook:

Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make  sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!

 

Blog About What You Do:

 

Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”.  She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement  in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago.  Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.

 

 

Make Free Downloads For Your Site:

Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.

 

 

Create and use “Bark Cards”

When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’.  I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.

 

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Email Marketing:

Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer.  Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter.  Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.

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Talk To Vets

Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave.  More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.

 

 

Start A Facebook Group:

Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally.  Members get to know each other, build relationships, talk about pets, etc., and build a good community.

 

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Start A Dog Walking Club!

Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.

 

 

Create Competition

 

Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out.  Kate has more information about doing so in her online marketing academy which Bella says is awesome!

 

Listen To The Full Podcast Below and Don’t Forget To Subscribe!

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Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses!

Did you know there are certain steps you should take AFTER you publish an article from your blog?

Yeah. Really!

And what you choose to do can help determine how far and wide your message is spread. After all, you are wanting to publish to a room full of people, right? Not just in the bathroom to yourself?

Haha. Ok get the image?

We spend all this time writing the articles and then hope that somehow, somewhere, there are people out there just following our website waiting for new content to come out.

But that isn’t reasonable.

We want lots of people reading what we write. It shows google that you are an authority on the subject matter. It can drive a lot of people to your website. Like the day I got 1700 hits in one day! So while your competition that is out there sitting dead in the water with their static 5 page website that hardly gets much traffic… you are out there being the popular kid that everyone is attracted to!

Want to learn how to do this? Without spending a TON of time?

 

5 Things You Can Do The Next Time You Press Publish:

Here are actual things you can do to get traction on your blog articles. I think it is really important when you are trying to get it going and let people know that you are out there.

In addition to creating a killer title, and I don’t mean by keyword stuffing, you want to post in these places:

BOOST your post on Facebook

 

Spend $5 to boost your post and see what happens! It is superb results.

A boost is something that you pay for, after you post the blog to your facebook page. It will get in front of MORE than just what the Facebook algorithm normally would show and it is all to people who have already liked your page. Unlike advertising, it doesn’t show up as a “sponsored” post.

Facebook Business Page: 

Again, teasing an article by asking a question around it is always a good thing. Think of a way you can create some foreplay to your article. Ask thought provoking questions like “Have you ever thought about…” or “What would you do if…” then link to your article.

If your article mentions any other business or area of your city, feel free to find their interest pages and post there as well. If you think it is a valuable teaching article, why not find a reporter or newscaster who often reports on subjects close to it and post it on their wall with your own “pitch” or even message them the article?

Remember, don’t spam them. You message should be inciting, relevant, and helpful. Otherwise you will turn them off. Who knows? Maybe they will either use your article in a story or look towards you as a resource on the topic?

Personal Facebook Page: 

There is no harm in sharing your business postings on your personal page. Especially in the warm, cute, and fuzzy business of pet sitting! It helps keep you top of mind awareness in your own personal network. People that actually like and care about you!

Twitter 

This is one of my favorite ones! A quick 140 character message with hastags for your city, topic, or your business always work well. Follow me @Bellas_Pets to see what I mean! Be relevant or interesting enough and others will retweet you!

Email: 

How many of you have a email service where you can send mass emails out to your list? Even if you don’t, I am sure you have a client database either in excel or in your client management system, right? How about sending out a link to your article to them via email? Maybe every Friday?

The name of the game these days is 10 seconds or less! Let me get your message and SCAN (not read) though it while I am at a stop light. We are a stop light culture!

So if you send a quick email out every week or every two weeks, just basic text “Hey everyone! Wondering what to do this weekend? Here are 5 pet friendly dog patios in CITY, and they have super yummy food! Hope you are well!  LINK” 

See? Now your brand just smacked them in the face and you are now top of the mind awareness!

 

3 Bonuses For You!

It really isn’t that hard to promote your articles. You just have to take ten min and do it all! Here are two other quick tips you can do:
Tip #1: Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!  Sometimes you might find yourself on your blog, reading articles, finding them for posting on FB or to an email you are sending a client. When you are ON YOUR OWN BLOG, press the social media share links while you are there. Share it to Twitter, G+, FB  It can’t hurt you and you are already there!

Tip #2: Insert your blogs into your website under major categories. For example, if you are talking about puppy sitting or cat sitting, take some of your existing blogs and insert them into your services list. It gives your company more depth and allows your potential client to get a 360″ feel for the actual service other than you talking them to death and boring them! I mean come on, let’s STAND OUT from the rest! 🙂 Right?

List of services

List of services

 

Tip #3: When you are sending an email to a potential client about their new puppy, or cat that they don’t know if you “get it”, send them links to your blog via email that talk about what happens on a puppy sit, ideas for cheap puppy toys at home, or a commentary from one of your pet sitters about a cat sleeping on her head. Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!

“Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress! “

Just because you have shared an article once on FB does mean that everyone who follows you has seen it. Use it over and over again. Let it GROW. Plant the seeds! Promote it! Each blog you write does you no good if you just publish it and then forget about it. They can have a HUGE impact on driving lots and lots of visitors to your website if you promote them correctly.

What do you currently do? How do you get your hard work out there to the world? Do you do any of the above? Does it help? Do you have any other ideas to share?

 

bloggig small business

Why Should I Blog For My Pet Sitting Business?

Having a blog for my pet sitting business is so important for my SEO. Without reposting the content, I would be dead.

bloggig small business

Where I am writing you from at the Phonecian Resort in Scottsdale

I have been able to have my website dominate in many key words in my area. This is important because it leads to phone calls and ultimately clients. I only pay to advertise in one place. The rest of our advertising comes from my blog.

First, lets look at a few MYTHS:

MYTH: I don’t have time to start a blog for my pet sitting business.
FACT: If you have time to be on Facebook, you have time for blogging. Plus you can write a few blogs and schedule them to come out once a week.

MYTH: I don’t have anything to say.
FACT: You have inspiration all around you in your job. Different leashes, litters, “How To’s” etc.

MYTH: I am not a good writer.
FACT: You don’t have to be. Write in your own voice that is what blogging is about.

Ways I can benefit with a blog for my pet sitting business:

1-      Search Engine Optimization. You are creating pages on the internet to direct traffic and key words to your website. Do this tens or hundreds of times and you will dominate over your competition.

2-      You are able to position yourself as an expert. Write down all your knowledge and people will read, share, and interview you for more.

3-      You are able to offer rebuttals when selling a client on the phone by sending them you “My cat is too shy and won’t come out for you” blog that shows the techniques you used to alleviate this problem.

4-      You become an information source that others look at for valuable information. Through breaking important pet news stories (that you can often find out about on Bella In Your Business) you can write a short commentary about it with a link to the article or organization hosting it. It builds your credibility.

5-      You are hijacking the search engines. So you don’t do dog boarding or dog kenneling, but you have a post that talks about “Why pet sitting in (your town) is better than dog boarding” Well guess who is going to come up when someone googles (your town) and dog boarding?

Blogging is something that is FREE that I think no business owner can afford NOT to do.  We consider spending money on passive advertising like Yellow pages or relocation magazines or welcome wagons, but never once consider  saving our money and creating our own welcome wagon. Why not create a blog post about ARE YOU NEW TO (YOUR TOWN)?  Like this:

http://bellashouseandpets.com/scottsdale-pet-sitter-and-dog-walker-helps-pet-lovers-new-to-the-area/

Do you blog or not? Why or why not? If you do blog list your blog below and tell me what you blog about that gets the most comments, reaction, or hits on your website and why you think that is.