Posts

Bella in your business pet sitting podcast

Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Maureen McCarthy, owner of Love and Kisses Pet Sitting

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos


Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

 

Play

Episode 34: “Click Here To Agree” Contracts, Sharing Client Photos, And Privacy Policies On Your Website.

On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakes and contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.

Sara F. Hawkins

Sara F. Hawkins

With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.

Bella and Sara discuss:

  • Where business owners can get photos from
  • Photo licenses and what they are
  • Who regulates photos and copyrights
  • How business owners can get clients to agree to share photos
  • Privacy policies
  • “Click to agree” agreements.

Here is the resource for my Deposit Photo deal 🙂
Sara can be reached at her website or Facebook

Play

Episode 29: What Type of Pet Sitter is Best for Rover Type Websites?

In this Episode Bella talks with Walt Galvin, an independent contractor working for Rover.  They discuss how sites like Rover can be a viable option for some pet sitters and walkers who are just starting out or want to keep it simple.

Walt Gavin, independent contractor with Rover.

Walt Galvin, independent contractor with Rover.

Some of the advantages include:

  • Not having to handle payments from clients
  • Saving  time and money but not having to handle marketing
  • Not having to deal with all kinds of administrative headaches and paperwork.
  • Ability to set your own work schedule

For Walt it has turned into a substantial retirement income and he points out that it is also a good option for those who don’t have the desire to hire other sitters and walkers as staff.  Walt also recommends that you pay close attention to the service agreements, particularly in regards to what insurance covers and you may need to purchase additional insurance to cover yourself.

Many of these online websites do not provide adequate coverage for the pet sitters. Only the clients.

 

Play

8 Simple Ways To Get More Dog Walking Clients For My Pet Sitting Business.

I get asked this question on a monthly basis.

 

Makes sense, right?

8 SIMPLE WAYS

Getting more dog walking clients can be the bread and butter to a pet sitting company. When your vacation clients are not on vacation or your business clients are not traveling, you know that you can always count on those daily dog walking clients.

There are 8 simple ways that you can help promote your daily dog walking service, thus leading to more dog walking clients:

1 – List ‘dog walking’ on your website.

Listing it on your website will help the search engines find you as a result to those looking for “dog walking (your city)”

 

2 – Blog about wanting more dog walking clients.

The more information and pages you can put on your website talking about dog walking the better. Your website will dominate your area about dog walking.

 

3 – Bark Cards

These are cards you can leave on the neighbors doors of the houses you pet sit for. “Hi I heard your dog barking while I was visiting your neighbor. Sounds like a medium sized dog? Pretty sure they were saying, “Let *your business name* come visit me to Mom!” Let us know if we can help break up your dog’s day!

Pssst! This is a Jump Consulting original idea!

4 – Talk to the veterinarians you work with!

Grab a meeting with they and tell them that you are at their disposal for the overweight pets they see that are trying to loose weight. Ask if they will recommend you and if you are really close with them if they will let you put something in their waiting area. BONUS: Get them to write a blog or get on video with you about why it is important for dogs to be walked.

Check out what Bella’s House & Pet Sitting did with this video:

5 – Create marketing material that says DOG WALKING

It isn’t enough to have “pet sitting” on everything. You need to create fliers, post cards, rack cards (whatever you do) that specifically say dog walking and talk about the benefits pets receive from having them.

6 – Discounted rates that are enticing!

If a daily visit is $33 but you can cut a daily dog walk of four or more a week to $29 that is a $4 incentive! That is enough to make people think. Although if it is $18 regular price and you are only discounting to $17, know that isn’t enough of a difference. This all comes down to your pricing structure and if you can even afford to do this…)

7 – Start a social media dog walking campaign or a dog walking club.

Make it cute! Create a event. Looking for 5 dogs who need daily dog walking. Is this your dog? With a bunch of examples of what happens when they are not exercised. Alternatively, you can start a club. Gather people up to walk their dogs every 1st Saturday of the month. Once they see how great it is, they will want you to walk their dog every day!

logo_dog_walking 4

 

8- Attract your existing clients

What better way than to access your existing client base? Send them your blogs on daily dog walks and your discounted pricing. Ask them if they would like to sign up for once a week dog walks and up sell them. They already know and love your business, so why not use these hot leads you already have?

Daily dog walks can be a great service to maintain a pet sitting business cash flow. They are important for any business to have in order to maintain a steady business. There is so much that can be done to attract the daily dog walking customers. You can’t simply think that people will know that a pet sitter will do this or can do this.

Let me know how your results turn out!

 

8-unique-ways-to-get-more-pet-sitting-clients

Enhanced by Zemanta