Posts

Episode 44: Why Your Business Needs Pet CPR Training With Cara Armour

In this episode of “Bella In Your Business”, Bella speaks with Cara Armour, Product Manager and Marketing Manager for ProPetHeroa pet CPR and first aid online training program for pet business owners.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

Cara Armour

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.

She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.

Bella and Cara talk about Pet First Aid and how to go about training you and your staff.

They discuss the benefits of being trained which are:

  • Being able to save the lives of your pets or pet clients.
  • Learning to recognize potential issues with a pet and bring that to the owner’s attention.
  • Using that trained status to stand out from your competition and create greater security among your clients.

They talk about how an online training course, such as the ones available through ProPetHero are more useful than in-person training because:

  • You can do them at your own pace and anywhere you want.
  • The cost is significantly low compared to sending staff to an in-person training course
  • You can monitor staff’s progress and comprehension of the material.

There is even a special discount for “Bella in your Business” fans. You can get 10% off by going to here.
Coupon code: CPR-petsitter

Play
Bella in your business pet sitting podcast

Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Maureen McCarthy, owner of Love and Kisses Pet Sitting

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos


Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

 

Play
marketing tips for pet sitters

The Do’s & Don’ts of Pet Sitting Business Marketing

Are you stuck trying to decide the best ways to implement effective pet sitting business marketing? Don’t worry – we’ve all been there at some point or another. I completely get it.

I know that there are so many different tools and techniques that you as a business owner can use when trying to market your business. So many, in fact, that it would be impossible to invest in all of them. So today, let’s talk about the most effective (and ineffective!) ways that I’ve found to have effective marketing your pet sitting business.

The Do’s & Don’ts of Pet Sitting Business Marketing

pet sitting business marketing

Do: Community Newsletter Marketing

When I still had my business, one of my most successful forms of pet sitting business marketing was running my ad in a community newsletter. In fact, it worked so well that at one point I had a client on every single street in the community I advertised in. I know this strategy can work for you, too!

The community newsletter that I’m talking about here is a newsletter or magazine that goes out to a certain neighborhood or homes. These typically show owners the values of their homes along with homes for sale, events going on in the community etc.

Keep in mind that this is NOT a newspaper!

To market yourself in the best light possible, come up with an innovative, creative idea for your ad. I know this is easier said than done. But I promise you if you put your brain to work and come up with something stellar, the payoff is huge! Try to thing of something catchy to say that draws your eye and outshines the other ads in the newsletter.

Another important factor to consider is your ad placement. Think about this. When you’re reading a book or a magazine, the most natural place for your eyes to fall is the top right-hand corner. They don’t go towards the middle or to the bottom left-hand corner, right?

This is why placement is so important. You want your ad to be seen, and the best place to do this is the top right-hand corner. If you can’t get that spot, then I would say that the middle on the right-hand page is the next ideal.

I touch more on this topic and others in my video below: How To Know If My Marketing is Working?

Don’t: Mailer Marketing

You may be saying to yourself, “Wait a minute Bella, you just told me I should advertise in community newsletters. How is this different than a mailer?

The thing is really breaks down to is use. In community newsletters, people have somewhat of a use for them. They either are interested in the value or their home, or want to see what events are going on in the community. They’re more likely to keep this newsletter around on their kitchen counter or coffee table. And by keeping the newsletter around – they’re keeping your ad around!

Mailers do not do these things. Think of when you get junk mail. You sift through it for a couple seconds and then boom – trashcan. If you send mailers, this is exactly what’s going to happen to you. Plus, sending things in the mail is expensive. You’re not only paying to make your ad look nice and pretty, but then you’re paying to ship it.

This is a lot of time, money, and effort for very little to no payoff. If you’re going to invest in mailed marketing, community newsletters is definitely the way to go. Why? You will be paying to have your ad run, but then you’re done. You don’t have to worry about shipping it and getting it in the hands of people. It’s a much more cost-effective form of pet sitting business marketing – and has a greater use.

Do: Community Booth Events

Community booth events are the second best form of pet sitting business marketing, directly under the community newsletters. Many of you have probably heard me talk about this topic over and over again – but for good reason! It is because they are so effective that I write so much on them.

While community booth events can be incredibly successful, they can absolutely make or break your business. This is not to sound harsh or mean, but to encourage you to make your booth the absolute best it can be. Community events are a fantastic way to get yourself and your name out there while meeting tons of potential new clients.

They are a chance for people in the community to get to know you and your business. There are going to be a bunch of other businesses there as well (maybe even other pet sitting companies), so you want to make your booth two things: interactive and memorable.

Your goal is to both to connect with people but also to capture their information in a non-obvious way. By this I mean doing something cliche like a raffle that you have to enter with your name and email or simply just having a clipboard where people write down their information (yes I have ACTUALLY seen this here!) is not going to work.

I’ve said it before and I’ll say it again – consumers are way too smart for these gimmicks! So you have to get creative and crafty.

To learn more about the specifics about having a rock-star pet sitting booth, check out my other articles here:

9 Must Have Elements To Have a Howling Pet Event In Your Community

What You Need To Have A Successful Pet Sitting Booth At An Event

How To Have The Worst Pet Sitting Booth At A Local Event

Don’t: Newspaper Marketing

At first glance, newspapers may seem great because they have the potential to reach a lot of people. For instance, my local newspaper is the Arizona Republic, which is state-wide. You might think I’m crazy for not advertising here, but hear me out!

First of all, you’re not going to want to put your ad into a newspaper that covers the whole state or even multiple cities. Why? Because you don’t want to be spending the time, money, and effort to send your ad to areas of your state that you don’t service.

Next, even if you are thinking about putting your ad into a smaller newspaper that is for your town only, it’s probably still not a good idea. Aside from the fact that the number of people that actually read newspapers anymore is declining, newspapers are huge and daunting. They are filled cover to cover with tiny print and tons and tons of ads. So your ad is likely to get lost and not seen by many.

Plus – newspaper ads are expensive! I recommend steering clear of them as far as pet sitting business marketing goes and just sticking to the community newsletters.

Whatever You Choose, Implement and Track!

Regardless of what type of marketing you do, you MUST do these two things: implement and track. It’s not enough to just try a new marketing technique and leave it at that. If you’re not tracking your marketing, you will never know whether or not it’s bringing you desired results.

So, whenever you get a new call or email ask the question,”How did you hear about us?” Compile a list of responses, and the you will really be able to tell where your most effective marketing techniques lie.

free coaching session

 

Bella in your business pet sitting podcast

Episode 41: Communication Problems In Pet Sitting Companies With Adam Smith

On this episode Bella speaks with Adam Smith from Precise Petcare. They discuss communication problems pet sitting business owners often have with both the pet sitters who work for them and with customers.  They discuss how the software offered by Precise Petcare addresses many of these challenges.

Adam Smith

Adam & Lynn Smith

Precise Petcare is an online management system that could quickly become the center of your business. The online scheduling, billing and client/staff management are all in one place. With their system you’ll have fluid communication between you, your staff and your clients. Much loved features include Pet Care Journals, the Live Sitter Map and GPS sitter check-ins. Precise Petcare was co-created by a pet sitting business owner and a web developer to combine a perfect blend of knowledge and talents specifically for this industry. Husband and wife team, Adam and Lynn Smith understand first-hand what your needs are as a pet sitting business owner and have built each aspect of the software and continuously update and improve the system – without having to rely on outside talents to delay the process!

Play
Bella in your business pet sitting podcast

Episode 40: Positive Attitude & Opportunity With Tracie Hotchner

On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.

Tracie Hotchner

Tracie Hotchner

Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.

Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.

You can find out more about Tracie and listen to her shows at RadioPetLady.com.

You can find out more at the NY Dog Film Festival, including a list of cities it is coming to, at DogFilmFestival.com.

 

Play
Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

George Thomas

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

 

Play

Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

 

Marcus Sheridan, The Sales Lion

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

 

 

Play

Episode 35: Identifying and Overcoming Challenges As A Small Business Owner

On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.

Heather Dopson

Heather Dopson, Community Builder at GoDaddy

Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.

They discuss:

  • How Heather got to this position of Community Builder
  • Some challenges she sees happen in small businesses and freelance communities
  • How small business should owners determine what they work on themselves or what they outsource/delegate
  • The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
  • “Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.
Play

Episode 34: “Click Here To Agree” Contracts, Sharing Client Photos, And Privacy Policies On Your Website.

On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakes and contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.

Sara F. Hawkins

Sara F. Hawkins

With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.

Bella and Sara discuss:

  • Where business owners can get photos from
  • Photo licenses and what they are
  • Who regulates photos and copyrights
  • How business owners can get clients to agree to share photos
  • Privacy policies
  • “Click to agree” agreements.

Here is the resource for my Deposit Photo deal 🙂
Sara can be reached at her website or Facebook

Play

Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

 

Play