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Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

Jen Phillips April

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

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pet sitting videos

A Quick Guide On EXPLODING Your Business With Pet Sitting Videos

Video is TOTALLY exploding right now. Seriously. If you’re not taking advantage of using pet sitting videos in your business, it’s never too late to start. You’ve heard me time and time again talk for days about how important video is for your business and how it can help explode your social media following. However, I understand that it can be difficult figuring out where to start. So today, let me break it down for you with all your options.

But first… mark my words, you will be left in the dust if you don’t start producing video in your pet business. Just ask Maureen McCarthy of Love & Kisses Pet Sitting how she has been able to generate an EXTRA $5,000 a MONTH using FB LIVE!

A Quick Guide On EXPLODING Your Business With Pet Sitting Videos

pet sitting videos

Okay so here is the breakdown:

Facebook Live

Facebook live is new, exciting, and more popular than ever. Do you guys ever feel like you see me ALL THE TIME? I hope you do! It’s because I’m on live video with you all almost every day. You can do this with your business too! Viewers will feel like they’re connected with your business and will love seeing insight on to what pet sitting is really like.

Plus, while you’re going live you can respond to questions and see what others are commenting to make the experience even more interactive.

Find out more here.

Check out Catherine from David’s Pet Services knocking it out of the park with live video:

How about Lia from Petey’s Playhouse Pet Services? Amazing!

 

Facebook Dual Screen

This is exactly what it sounds like – a Facebook Live Video of you + another person side by side chatting it up with your viewers! You could do a dual screen video with you and one of your employees, a vet that’s endorsed you, another business owner in the area etc. Find people to talk to that have relevant content to share with your audience. It’s a quick and easy way to help grow your Facebook following as well as forming relationships with whoever you go live with.

Check out this Facebook Dual Screen video I did with Leslie Samuel a couple weeks ago. I come on at the 13 minute mark:

 

Facebook Messenger Day & Facebook Stories

With Facebook Messenger Day & Facebook Stories, you’re encouraged to upload some selfies or quick pet sitting videos throughout the day so your followers can see what you’re up to. So what’s the difference between this and Facebook Live video? Everything on Facebook Messenger Day & Facebook Stories disappears after 24 hours! So you don’t want to put anything on here you want to keep for later. It’s yet another way to keep your followers engaged and connected in what you’re doing.

You can also add fun filters, color, and text if you want to get a little goofy. Plus you can also see who watches your stories!

After these four features, umm, are you convinced that Facebook wants you ON camera?

Fun Fact: Did you know we will be consuming 80% of our content via VIDEO by 20/20?

Here’s Haleigh from Presidential Pet Care checking in and connecting with her base:

Look at Maureen of Love & Kisses Pet Sitting reach out to her base and explain WHY they need a professional pet sitter. Spot On!

Okay, moving on … there are also these programs to help you produce video.

Video Production Software

OBM – It’s a free software for both PC & Mac. Ability to add transitions, filters, etc. to create professional looking pet sitting videos.

Ecamm LiveThis software is geared towards creating professional looking Facebook Live videos. It streams in HD and has the ability to add overlays, text, and animations. You can also broadcast pre-recorded if you wish as well as picture-in-picture. It only costs $29.95 and is a STEAL!!! Think about all the “this is how you sign up” and “this is how you update your pet’s infomation” videos you can do!

YouTube – well duh! I don’t think I need to explain what YouTube is, but in case you don’t know, it is the largest video production platform on the Internet. You set up your own “channel” where you can produce pet sitting videos and your followers can like, subscribe, and comment on videos to keep engaged.

iMovie – This one is only for Macs. It’s a great, simple editing software that’s perfect for beginners. Very easy to learn and you can create pet sitting videos that look professional.

Looking For Someone To Follow Who Is Always On The Cutting Edge?

George B Thomas! Friend him. Follow him. He is a totally cool guy. And if you want to hear more from him check out this video he and I did together:

pet sitter networking

Bella in your business pet sitting podcast

Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll

In this episode, Bella speaks with Wendy Van de Poll, the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. They discuss pet loss grief and what pet professionals can say and do to be supportive to their clients in their loss. They also talk about how pet professionals can deal with their own grief.

Topics covered are:

  • What is pet loss grief
  • What you as a pet professional should do when a client gets the news that their pet has a terminal illness
  • How to help your clients when their pets die
  • What you shouldn’t say or do
  • How a pet professional can deal with their own grief over losing an animal client
Wendy Van de Poll

Wendy Van de Poll

Wendy Van de Poll is a pioneering leader in the field of pet loss grief support. She is dedicated to providing a safe place for her clients to express their grief over the loss of their pets. What makes Wendy successful with her clients is that she get’s grief! “Over the years I’ve dealt with my own grief and helping many families communicate and connect with their pets long after their loss. It’s what I’ve done since I was just 5 yrs old!”

She is compassionate and supportive to all who know her. Her passion is to help people when they are grieving over the loss of a pet and her larger than life love for animals has led her to devote her life to the mission of increasing the quality of life between animals and people no matter what stage they are in their cycle of life! She has been called the animal whisperer. She is a Certified End of Life and Pet Grief Support Coach, Certified Pet Funeral Celebrant, Animal Medium and Communicator. She is the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. She holds a Master’s of Science degree in Wolf Ecology and Behavior and has run with wild wolves in Minnesota, coyotes in Massachusetts and foxes in her backyard. She lives in the woods with her husband, two crazy birds, her rescue dog Addie and all kinds of wildlife.

You can find out more about Wendy and the Center for Pet Loss Grief at https://centerforpetlossgrief.com.

 

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Bella in your business pet sitting podcast

Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Maureen McCarthy, owner of Love and Kisses Pet Sitting

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos


Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

 

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pet sitter facebook groups

What Makes Up Good Pet Sitter Facebook Groups?

Facebook groups are quickly becoming a premiere way to make meaningful connections and expand your network. There is seriously a Facebook group for EVERYTHING. As pet sitting business owners, many of you may be a part of (or are interested in joining) a pet sitter Facebook group. So, today we’re going to talk about what exactly makes pet sitter Facebook groups worth joining.

What Makes Up Good Pet Sitter Facebook Groups?

pet sitter facebook groups

Screening Process

When joining a Facebook group, it’s definitely important to determine whether or not the group “screens” the incoming members. Generally, it is better that the group HAS a screening process than not. This ensures that the right types of people fit the group.

In pet sitter Facebook groups, you’ll see a lot of non-pet sitters try to join them. This is because some people will join groups in mass to promote their own product/service. So, once there’s too many of these kinds of people, the integrity of the group is lost. It’s now just become a self-promotion page.

For example, in the “I Own A Pet Sitting Company W/Staff” Facebook group (sponsored by yours truly), we message every single person who wants to join the group. Why? Because we want to cultivate a certain type of community. And because we feel that quality is much more important than quantity.

Free Resources For Pet Sitter Facebook Groups

Many pet sitter Facebook groups actually offer group members free resources. You’ll typically see this in groups sponsored by pet business coaches or pet businesses themselves. Some of the free resources we offer in our pet sitter Facebook groups include a pet sitter networking guide, a 20 minute coaching session, and a pet sitting software comparison chart, just to name a few.

Number Of Moderators

Pet sitter Facebook groups usually either have one moderator or a number of them. Typically the moderator is either a pet industry veteran or a pet business coach.

It’s usually better to have a group of moderators in order to ensure the group runs smoothly. Multiple moderators screening incoming members, reading and answering posts, and posting content can all be beneficial to the group.

With a large group, it can be difficult for one moderator to keep up on all of the posts. Multiple moderators help manage what type of content is allowed. This can in turn benefit the overall quality of the group.

The True Benefit Of Pet Sitter Facebook Groups

The ultimate resource of being in these pet sitter Facebook groups is that you can network. Pet business owners can connect with other pet business owners around the country. These groups provide a platform where you can get valuable insider advice and answers to your burning questions. It’s a great way to not feel ALONE in your business – which is really important.

Pet Sitter Facebook Groups

pet sitting facebook group

Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

 

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Britt Alwerud

Episode 31: Types of Apps

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  the top 9 apps they think are great for the Pet Sitting business.

The apps they discuss are:

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.

    Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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Episode 29: What Type of Pet Sitter is Best for Rover Type Websites?

In this Episode Bella talks with Walt Galvin, an independent contractor working for Rover.  They discuss how sites like Rover can be a viable option for some pet sitters and walkers who are just starting out or want to keep it simple.

Walt Gavin, independent contractor with Rover.

Walt Galvin, independent contractor with Rover.

Some of the advantages include:

  • Not having to handle payments from clients
  • Saving  time and money but not having to handle marketing
  • Not having to deal with all kinds of administrative headaches and paperwork.
  • Ability to set your own work schedule

For Walt it has turned into a substantial retirement income and he points out that it is also a good option for those who don’t have the desire to hire other sitters and walkers as staff.  Walt also recommends that you pay close attention to the service agreements, particularly in regards to what insurance covers and you may need to purchase additional insurance to cover yourself.

Many of these online websites do not provide adequate coverage for the pet sitters. Only the clients.

 

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Episode 28: How To Pet Sit for Aggressive Dogs

In this episode, Bella speaks with Jennifer Taylor, the Founder and owner of JenLovesPets, an award-winning San Diego pet sitting and dog walking company.

After sitting down with Jennifer in her home town of San Diego, Bella was so impressed with the vast knowledge and stories that Jen has that she immediately knew she had to be on a podcast with the intent to help elevate the pet industry when it comes to approaching and accepting clients who are aggressive or fearful.

 

In This Episode:

 

aggressive dogs

Jennifer Taylor, JenLovesPets.com

Bella and Jen talk about “aggressive” dogs and how people often lump fearful dogs into the same category. Jennifer discusses some of the causes of aggression and ways to overcome it.

Listen in as they discuss:

1. What is the difference between fearful and aggressive dogs?

2. What advice would you have for a sitter who encounters a fearful or aggressive dog during a consultation? What steps should they take to ensure their safety?

3. What if that situation was that pet sitter’s staff member? How can one train their staff to acknowledge these types of pets and alert management?

4. Tell me a success story with a two and four legged client and how you were able to create a happy environment for that pet (the one you told me)

5. Where can sitters go to get more education on this topic for themselves and their staff?

They also discuss how a pet sitter would go about working with a fearful dog by including dog behavioralists and trainers on the team. Jen also lists some great resources for those who want to work with fearful dogs.

Mentioned In The Episode:
The Pet Professional Guild – http://www.petprofessionalguild.com/

pet first aid training online

 

 

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