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Bella in your business pet sitting podcast

Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Maureen McCarthy, owner of Love and Kisses Pet Sitting

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos


Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

 

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Bella in your business pet sitting podcast

Episode 41: Communication Problems In Pet Sitting Companies With Adam Smith

On this episode Bella speaks with Adam Smith from Precise Petcare. They discuss communication problems pet sitting business owners often have with both the pet sitters who work for them and with customers.  They discuss how the software offered by Precise Petcare addresses many of these challenges.

Adam Smith

Adam & Lynn Smith

Precise Petcare is an online management system that could quickly become the center of your business. The online scheduling, billing and client/staff management are all in one place. With their system you’ll have fluid communication between you, your staff and your clients. Much loved features include Pet Care Journals, the Live Sitter Map and GPS sitter check-ins. Precise Petcare was co-created by a pet sitting business owner and a web developer to combine a perfect blend of knowledge and talents specifically for this industry. Husband and wife team, Adam and Lynn Smith understand first-hand what your needs are as a pet sitting business owner and have built each aspect of the software and continuously update and improve the system – without having to rely on outside talents to delay the process!

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Bella in your business pet sitting podcast

Episode 40: Positive Attitude & Opportunity With Tracie Hotchner

On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.

Tracie Hotchner

Tracie Hotchner

Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.

Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.

You can find out more about Tracie and listen to her shows at RadioPetLady.com.

You can find out more at the NY Dog Film Festival, including a list of cities it is coming to, at DogFilmFestival.com.

 

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Bella in your business pet sitting podcast

Episode 39: Vision Is Victory With Carey Conley

On this episode, Bella talks with Carey Conley, speaker and Co-Creator of Infinite Nation; a community created for skill building, mentorship, and community for aspiring leaders and business owners.

Carey Conley

Carey Conley

Bella and Carey talk about:

  • Why “Vision is Victory”….especially for entrepreneurs
  • The biggest stumbling  blocks for people to actually put a vision down on paper and follow through with it
  • What happens when people try to run a business without a clear, concise vision
  • Community and accountability

You can find out more about Carey Conley and the services she offers on her website at InfiniteNation.com.  You can email her directly at carey@careyconley.com

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Best Practices To Prepare Your Business For Tax Season

If you don’t prepare your business for tax season, it will usually end up stressful at the last minute.  I know many pet business owners moaning and groaning wishing they hired that bookkeeper or kept better records. Personally, for quite a few years it was opening a bottle of wine, printing out every bank statement, and recording a year’s worth of expenses in about 5 hours of time.

Ok, so it might have been more than one bottle of wine… 🙂

In the process, I am sure I missed a lot, classified in the wrong categories, and “forgot” a lot of other items. Doing an entire year in one session is never recommended.

So how do we not fall into this trap and how can we prevent this from happening ever again? Here are some


Best Practices To Prepare Your Business For Tax Season

Start Early

By “starting early” I mean doing it as the year goes on. Every single month, as soon as that bank account statement is ready, reconcile it with your Quickbooks or SlickPie account. Keep on top of it while the expense page is fresh in your mind. Was the Amazon delivery for groceries or new business card holders? Doing this will eliminate another step of having to go research it in Amazon. It will help you prepare your business for tax season little by little.

Get The Right Categories Set Up

Each business will differ, with no two the exact same but getting the typical categories set up early will help you prepare your business for tax season. Examples: Meals and Entertainment can be broken down into: personal, staff meetings, interviews. Or taxes: FICA, SUTA, etc  Having the right categories will help you do projections for your business and potentially let you know where you might be bleeding money. Was all that money you spent with one company on advertising really profitable?

Consider Getting A Bookkeeper

If you don’t have a background in accounting, my best piece of advice would be to contract a local bookkeeper that you can trust to keep things checked and balanced. If you are a cash and check business this is HUGELY important because sometimes payments fall through the cracks. You are so busy running your business, you don’t realize that you missed collecting a $60 check from Mrs. Green. A bookkeeper can help you project, predict, and strategize your cash flow. When tax time comes he/she will already have a lot of your books taken care of so there will be no scramble as you prepare your business for tax season!

Find An Accountant You Can Trust

Most people only see their CPA once a year. Sometimes they just work virtually. As a small business, it is important to see your CPA a few times a year, especially for tax planning purposes. When your business grows, there are different types of corporations that you can file as that would help keep your tax bill lower than if you didn’t. A good CPA will give you options, if there are any, and be able to strategize with you. I would recommend asking your local networking groups and other small business owners who you trust who they use to get a recommendation.

Wrap Up

So to sum it all up, you can wipe away the crazy tax prep planning in March and replace it with a steady plan that works for your business throughout the year. Doing so, you will have less stress, ease of planning, and potentially less of a tax bill to pay because you have accounted for all your expenses and collected all your accounts receivable! Do just a little every month and you can always be preparing your business for tax season!

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Bella in your business pet sitting podcast

Episode 37: Leadership, Strategic Planning, & Vision With Tarran Deane

On this episode, Bella discusses leadership with Tarran Deane, author of the new book,  “The Alphabet Principle: Your A – Z Guide to Being a Compelling Leader”.

 

Tarran Deane

Tarran Deane

Tarran Deane is Australia’s Corporate Cinderella a Leadership Development Company. Tarran works with executives, entrepreneurs, experts and emerging leaders to increase their personal effectiveness, capability, communication and commercial savviness. Bringing a maverick edge, and entrepreneurial trends to established businesses and organizations, Tarran boldly challenges, honors and equips people to shift the performance of their organization’s people, practice, and profit.  Tarran intentionally cuts through the whispered frustrations of workplaces today, equipping you to lead strategically and tactically in the fast pace of real life @ work, so you and your team can get the job done and love the company you’re in. A sought-after international keynote speaker, Tarran’s warmth, humor and 43,000 hours in leadership have helped more than 26,000 audience members to hit the shift key and lead like they mean it with boldness and humility.

Tarran DeaneBella and Tarran discuss:

  • How as a woman to be taken seriously in the corporate world
  • Dealing with problem generators in the workplace
  • Why vision and strategic planning matter.
  • Her “Signature 7 Leadership Framework” for planning out your work week. (Infographic can be gotten at https://www.tarrandeane.com/signature7leadershipinfographic/)

 

 

You can find out more about Tarran on her website at http://tarrandeane.com.
Connect with her on facebook
Get her book here

 

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Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

 

Marcus Sheridan, The Sales Lion

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

 

 

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Episode 34: “Click Here To Agree” Contracts, Sharing Client Photos, And Privacy Policies On Your Website.

On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakes and contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.

Sara F. Hawkins

Sara F. Hawkins

With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.

Bella and Sara discuss:

  • Where business owners can get photos from
  • Photo licenses and what they are
  • Who regulates photos and copyrights
  • How business owners can get clients to agree to share photos
  • Privacy policies
  • “Click to agree” agreements.

Here is the resource for my Deposit Photo deal 🙂
Sara can be reached at her website or Facebook

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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

 

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Britt Alwerud

Episode 31: Types of Apps

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  the top 9 apps they think are great for the Pet Sitting business.

The apps they discuss are:

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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