I had an amazing time while at the Infusionsoft 2014 conference in Phoenix, Az (my hometown!) The keynote speakers were the who’s who of the marketing world and they really blew the roof off the conference center. I love it when speakers approach a subject (that you may have heard of a gaziillion times) in such a way that you feel like you heard it for the first time. Simon Sinek did just that for me, and below, I would like to recap the meat of the presentation for you:
The first two chemicals I am going to describe are the selfish ones. The ones that are self serving to ourselves, and often the less effective leadership styles. The last two are more selfless and therefor more effective leadership styles with your tribe.
The 4 Leadership Chemicals:
(1) Endorphins is the chemical to mask physical pain.
It is what we feel after working out, running a marathon, after some sort of trauma has happened. Our body chemically reacts to take us over it and not deal with the feeling of being in the moment.
(2) Dopamine is the feeling of accomplishment.
Do you always have a check list? This list is telling you to stay focused on your goal. Checking things off makes us feel like we are making progress. Write down your goals. We are visually oriented animals. We need to see what we are trying for. Tell us specifically, what is your vision statement? You have to be able to see it to make it happen.Although, it comes with a warning. The fine print if you will. It can be highly addictive. Just like alcohol, nicotine, gambling, and oh yes….. even your cell phone. If you wake up in the morning and first thing you do is look at your phone….you might be an addict. if you walk from room to room with your phone…..you might be an addict. If you have to look at your phone as you are driving, you might be an addict. These are chemicals that are addicted to performance. If they hit the number, they will hit the bonus. Hit the number, get the bonus, again and again and again. Moderation of this chemical is okay…. it just needs to be controlled. This chemical relies of the next “hit”
(3) Serotonin is the chemical where we feel pride and status.
Leadership isn’t a rank. It is a choice. -Sink
(4) Oxytocin is the leadership chemical where you feel love and friendship.
BELLA SIDE NOTE: How do you achieve this on your website? I have seen some pet sitting websites that feel like they reach out and hug you… and others that are so cold, that they instantly do not give off a warm and fuzzy vibe. How can you use these traits to make that shine though on your website?
This chemical is the human connection.They are acts of generosity of kindness. Giving of time or engery without needing anything else. For example, would you think more highly of someone who wrote a check for $1000 to the inner city schools, or actually went downtown and spent a day painting the schools? We offer greater reward to those who give up a non redeemable commodity. They sacrifice their time and energy to other people.
Still want more?
Here is Simon in action during a Ted talk. He is a great speaker and a amazing thought leader.