Award-Winning Pet Business Coach, AI Educator, and Industry Pioneer Since 2007
I have spent twenty-plus years building, selling, and coaching pet businesses. I am not a consultant who studied your industry. I lived it.
Hi, I'm Bella. Welcome in.
How a Karaoke Curfew Built a Six-Figure Exit
In 2002, I was a college kid living with my parents in Phoenix, fighting them for a later curfew so I could go sing karaoke with my friends. A neighbor needed someone to sleep over with her two dogs. I was ready to pay her. She paid me instead. That accidental gig turned into Bella's House & Pet Sitting, the company I would build for the next thirteen years.
By 27 I was named NAPPS Business of the Year and one of Phoenix's 35 Entrepreneurs Under 35. By 29 I had a client on almost every street in Scottsdale. By 32 I gave birth to my daughter Olivia, twelve weeks early, weighing twelve ounces. The doctors did not think she would survive. I spent six months at her bedside in the NICU. She did survive. She is thriving today.
"The only reason my business survived a baby in the NICU was because of the people, the systems, and the processes I had already put in place."
By 35 I sold that pet sitting business for six figures. I had started a second company at 28 and sold that one too. Both exits. Both built on the same playbook I now teach pet business owners every day inside the Jump Mastermind.
I have been coaching since 2007. Not consulting on the side. Not dabbling. Coaching. Eighteen years of watching what works, what does not, and exactly where pet business owners get stuck, because I have either been there myself or coached someone through it.
The Timeline, By The Numbers
Started Bella's House & Pet Sitting
Phoenix, Arizona. One client, one dog, one accidental career.
NAPPS Business of the Year
National award. Phoenix 35 Under 35. The notoriety brought the first coaching calls.
Founded Jump Consulting
Started coaching pet business owners formally. The first dedicated pet industry coach.
Built and Sold a Second Company
Two businesses running at once. Both sold. Both built on systems, not hustle.
Olivia, 12 Ounces, Survived
Born twelve weeks early. Six months in the NICU. My business kept running while I lived at her bedside.
Sold Bella's House & Pet Sitting
Six figures. Built on the exact systems I now teach inside the Mastermind today.
Launched the First Pet Industry Mastermind
The Jump Mastermind — first of its kind, longest-running. Still going.
Wrote The Four Types of Dogs Every Business Needs
The book that turned my hiring playbook into a metaphor pet business owners actually remember. Border collies, Jack Russells, pit bulls, and poodles — you need all four to scale.
The COVID Summit
While the industry hid, I gathered my smartest friends and ran a free two-week virtual summit. A new expert every single day. About 150 pet business owners showed up daily to stay motivated and finally tackle what they always said they "didn't have time for."
First to Teach AI in the Pet Industry
Started training pet business owners on properly integrating AI before anyone else in the industry was talking about it seriously.
Two Podcasts, Two Sites, One Mission
Bella in Your Business for pet pros. AI For The Busy Human for every small business owner figuring out AI.
Things I Pioneered Before They Were Common Sense
I have a pattern. I see where the industry is going about five years before it gets there, I teach it, and I take the heat for being early. Here is what I have championed first, on the record, in print, and on stages:
Employees Over Independent Contractors
I encouraged the pet industry to move from misclassified ICs to actual W-2 employees years before the IRS, lawsuits, and state audits made it the obvious answer.
Affluent Marketing in the Pet Industry
I taught pet business owners to stop competing on price and start marketing to clients who could actually afford their service. Game-changer.
Pricing by Service, Not by Time
Helped shape the shift away from "$30 for 30 minutes" to value-based pricing per service. The industry standard now. Was not in 2010.
The 10-Step Jump Hiring Method
The first systematized hiring process built specifically for pet businesses. Members of the Mastermind use it to get 100+ qualified applicants per opening.
The 3-Step Sign-Up Process
The conversion framework I built to stop pet businesses from losing leads inside their own intake. Still the standard I teach in coaching.
The Pet Industry Mastermind
I founded the Jump Mastermind in 2018. First of its kind. Longest running in the industry. There is now a searchable archive of every HR answer since launch.
AI for Pet Business Owners
January 2025. I started monthly AI Labs inside the Mastermind before the rest of the industry was talking about it. Read the AI for Pet Business Owners page for the current curriculum.
The Free 2020 Virtual Summit
When the industry froze in COVID, I ran two weeks of free training with a new expert every day. About 150 pet business owners showed up to keep moving while everyone else was hiding.
Where My Work Has Been Featured
Featured author at Entrepreneur, including "Are You a Border Collie, Jack Russell Terrier, Pit Bull or Poodle?" — the article that became the foundation of my book, The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life.
From First Hire to Seven-Figure Exit
I have coached pet business owners through every stage. Today my clients fall into trree buckets, and I work with all of them:
Pet Business Owners Scaling Up
Pet sitters, dog walkers, groomers, and trainers running staff-based businesses who want systems, hiring frameworks, and AI tools. The Mastermind is built for you.
Owners Prepping to Sell
Seven-figure pet companies getting ready for acquisition. I have sold two businesses. I know what buyers look for and what kills a deal. 1:1 only.
Investors & Acquirers
VCs and investors evaluating a pet business acquisition who want insider perspective no spreadsheet can give them. Booked through 1:1 With Bella.
Pick Your Door
I have built three primary ways to work with me. They all share the same goal: get you out of your own way and into a business that actually pays you back.
Pet Care Team Training
Certify your staff in pet first aid, CPR, and pet sitting fundamentals in under four hours. The training platform I co-own and personally helped build.
Train My TeamThe Jump Mastermind
The first and longest-running mastermind in the pet industry. Monthly AI Labs, monthly Round-Ups, daily access to me, plus a community of pet business owners actually building real companies. From $127/month.
Join the MastermindWork With Bella Directly
One sharp hour or a six-month intensive. Built for owners with a specific challenge, founders prepping to sell, and investors evaluating an acquisition.
See 1:1 OptionsBuilding or hiring for a non-pet business? I also coach small business owners on AI-powered hiring through my second brand at bellavasta.com.
I Host Two Podcasts. One For Pet Pros. One For Every Small Business.
Bella in Your Business
The longest-running podcast for pet sitters and dog walkers. 460+ episodes on marketing, hiring, AI, pricing, and scaling your pet business. Free, every week.
AI For The Busy Human
My second podcast, made for any small business owner trying to figure out AI without the tech-bro jargon. Real workflows, real tools, real time saved.
The Stuff That Isn't On The Resume
Home. Arizona desert. Where I do my best thinking.
I am a mom first. Olivia is my reason for everything I have ever systematized, automated, and delegated. If your business cannot run without you, you do not own a business. You own a job. I learned that the hard way at her NICU bedside.
I am a woman of faith. I named the company Jump Consulting because I once jumped out of a perfectly good airplane at 13,000 feet. The motto stuck: Always Keep Jumping. When you are moving, it is hard to be paralyzed.
"I have a talent for sniffing out baloney. I will call you out on it every single day if you need me to."
I do not believe in shrinking. I do not believe in waiting for permission. I built this from a karaoke curfew and a babysitting gig. If I can do it, you can absolutely build the pet business you actually want.
Ready to Stop Going It Alone?
The pet business owners who grow are the ones who stop trying to figure everything out by themselves. If you are tired of guessing, let's actually move the needle.
Join the Mastermind Book a 30-Min Call