Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time. Let’s face it, I’ve never, ever had anyone come to me and say… “Oh, I have all this time, and I need to do something.” These tips are going to be […]
My social media process is always evolving and it has come a long way. I am constantly evaluating what is working, what isn’t, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media. Depending on the talent you have working for you, the […]
Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why? […]
If you want to be known in your community, follow these exact steps to get your brand to be seen everywhere. I will show you the exact assets you need to have the whole town talking about you
People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not […]
Trying to figure out what to say on social media but coming up blank? I will give you 7 things you can write about right now.
Marketing is something that either comes naturally to you or you despise. Have you ever had that moment where you’re lying awake at night wondering how to bring in more clients that you WANT? Or how to stop getting calls, texts, and emails from the clients that you don’t want? You just hired a few […]
Knowing what to charge our clients is always a hot topic. It is hard to figure out if we should base it off of what others are charging, the averages, stay competitive, or something else. There is a fear that if we charge too much, we won’t have any work or a bunch will leave. […]
Many pet business owners fall into the trap of feeling lonely which causes great stress in their lives. Forming real-life relationships with other like-minded individuals can really help and here is how…
Picture this…. You are all excited about this new hire you just brought onto your team. They have worked at a dog rescue as a volunteer for over five years. They have three dogs of their own. Their husband makes all the money and has the health insurance and their kids have almost graduated high […]
Welcome back to another episode in the “Best of Bella” series. Bella chose this episode with Carey Conley, because her story and purpose on this planet are so inspiring. Bella and Carey talk all about vision and if you let yourself soak in this episode it will set you on the path to success. Show […]
This episode is part of the “Best of Bella” series. Bella chose this episode with Marcus Sheridan as one of the best for many reasons. Marcus is one of her favorite human beings, they go on a deep dive of content marketing and his book “They Ask, You Answer”. She doesn’t want you to be […]
So many relationships have been built and broken on missed or targeted expectations and joining a mastermind is no different. When you join a mastermind you should know exactly what you can expect from the group, the leader, and what is expected of you. To make sure that everyone has a positive experience, we have […]
This episode is part of the “Best of Bella” series. Bella chose this episode with a former state auditor as one of the best, because she loves being able to bring unique experts to you. If you missed this episode the first time around you’ll be pretty surprised by what you hear. Show Highlights Who […]
In May, we talked all about Customer Service and Experience in the Mastermind. As we do with every month, we have guest experts come in and speak with us. This month, it was Dan Gingiss. He simply blew us away with all his knowledge and his reflection on what professional pet sitters are really competing […]
I had a coaching call recently with a client who was upset that her employee started her own Instagram account sharing all of the dogs and cats that she was caring for. Understandably, the business owner was emotional over it as she has had two past staff members start their own companies. She felt threatened […]
Switching from independent contractors (ICs) to employees can be a challenging process to execute no matter what industry you are in. It is especially tough for the pet sitting and dog walking industry because they are often small businesses, they have limited funds, and little advisement or support from experts. Luckily for you, that is […]
Ah, good old Facebook! It is exploding with growth, constantly changing, yet our behaviors as marketers haven’t changed much. Many people talk bad about Facebook. People think that you have to pay to play. People wonder how to “crack the code” despite Mark Zuckerberg himself coming directly out and giving us a roadmap on how […]
We live in a visual world. We like to look at pretty things. Our eyes are drawn to pictures and visuals…and all the social media platforms know this. As pet business owners, this is exciting because what is more fun than posting pictures of sweet loving pets on Instagram? I mean we have it pretty […]
As I get back from Social Media Marketing World 2019 in San Diego, I wanted to bring a little of what I kept hearing the entire time – the importance of using video on Social Media. It was pretty exciting because it basically validated everything I know and teach . . . but I […]
This has been one of the most exciting weeks! I had the great privilege to not only attend Social Media Marketing World but to SPEAK there! I discussed how to get your Facebook Groups seen in the newsfeed and it was such a huge success. I recorded this video for you all the way from […]
Technology sure has grown since the start of this industry. In the 90s, we were doing everything with paper and pen.Paper schedules, our flip phones, if we even had that… and websites were just coming on the scene. Social Media wasn’t popular and the only real type of marketing and advertising was good old fashioned […]
When you’re online, knowing your brand is a lot like when a kid grows up and develops into their own. There are those cool kids in one corner doing it all that one way (and being worshiped for it). Then, in the other corner, there are the band kids that are just beating to […]
There is a major shift happening with hiring and recruitment in pet sitting and dog walking business. More and more people are starting to find the best applicants by being proactive in the hiring process rather than reactive. With the help of a popular software used by many pet businesses it is starting to revolutionize the way staff is hired.
Wondering how your blogging efforts can get you more pet sitting clients?
Whether you are just entering into the pet sitting and dog walking industry or been here a long time like me (17 years!) I bet you wonder about the state of the industry and where we are headed. You might wonder if all businesses are like yourself? What the effect of Rover and Wag […]
Hiring can be one of the biggest fears and challenges that I see pet sitters face on a day to day basis. This topic is for sure 50% of all problems that all pet sitting and dog walking businesses will face when trying to scale their business. Bill Gelderman, from Orion Systems, says that “hiring […]
Hurricane Florence is heading straight for the Carolinas. As you will see from the weather report below, it is a very serious storm and one that isn’t going away for a few days. It is anticipated to stall out on the coast and have effects throughout the weekend. The right side of the hurricane is […]
This is what happened August 17-19th in Paradise Arizona when 10 pet sitters got together… We represented: $5,100,000.00 in revenue. 168 employees. Almost 20 office managers from the USA and Canada. It all started on a challenge. I was sitting in Chris Ducker’s workshop at Social Media Marketing World and he was talking about […]
As our industry grows, we are no longer in the infancy stage. In 2018 the industry is expected to earn 72 billion dollars with 6 billion being in the pet services sector. Pet sitting companies that were once run my mom and pop now are full-fledged business needing to hire a manager to help run the […]