Why The Market Is Saturated With Privately Owned Pet Care Companies Dying To Be A Top Dog and The Solution Are you making this marketing mistake in your pet business? As an entrepreneur and business owner, everyone has a unique value proposition or what we call the “Secret Sauce”. Most of us don’t know, but […]
Major Problems and Solutions to Video Training Pet Care Team Training is specific, streamlined, and simple engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. Video training […]
How User Generated Content or UGC Can Create a Buzz About Your Dog Walking Business and Bring You New Clients HAve you considered User Generated Content to create buzz for your dog walking business? Let me introduce you to Tyler. Tyler J. Anderson is an investor, entrepreneur, podcaster, and speaker. Day-to-day you’ll find him leading […]
Bella knows that you probably feel like making video content for your business is a tough task. to get creative, especially during 2020 is a tough thing to do. We are in survival mode and growth mode just trying to get back to the new normal. That is why Bella is suggesting you repurpose content […]
Learn what snackable videos are and how easy it is to create and reuse in your pet sitting or dog walking business.
Would you like to learn how to use your pet business marketing funnels to create your video content? Structured properly you should have several campaigns going for all three stages of your funnel. Awareness campaigns are typically a top of funnel or TOFU activity. Lead generation campaigns are geared more for the Middle of Funnel […]
How have you separated your pet business brand from the rest of the pack (yes pun intended. )? Joanna Price is the Owner of Woofin’ It Pet Concierge. It is her vision, tireless work ethic, and passionate commitment to pets that has grown her business from the seeds of an idea to the best […]
The Difference Between Customer Service VS Customer Experience Could Increase Your Profits What is your customer experience in your pet care business? For more than 20 years, Jeannie Walters, CCXP has had one mission: To Create Fewer Ruined Days for Customers™. Jeannie is the CEO and Founder of Experience Investigators, a global Customer Experience consulting […]
How to Communicate, Persuade, & Close like an Experienced Trial Lawyer In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing […]
Stop Preparing, Start Doing with Olenka Cullinan Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to up-Level their business and mindset via on-line Bootcamp, iStartFirst Women’s Summit, and delivering keynotes and workshops for companies nationwide & globally. Olenka has developed a “Backbone of Success”™ method that helps female […]
Lessons Learned In Life: If I’ve Taught You Anything… Wow – 200 episodes- of lessons learned. 200 episodes of me (hopefully) providing you value, nuggets of wisdom, and lessons that you can take and apply into your business. It’s been an honor to record, produce, and publish this podcast for you all every single week […]
How to do Virtual Meet and Greets In Your Pet Business One of the “blessings” of our new normal under COVID-19 is that it has opened the realm of finding virtual alternatives to our everyday processes. One of these alternatives is virtual consultaations for pet sitters. That’s where you hop on a video call with […]
Baby Boomers Vs. Millennials…Or Is It? The generational gap between baby boomers and millennials is something that every business owner is bound to encounter…. perhaps you already have? But one generation doesn’t have to be at war with the other. Each generation has unique and specific experiences that they can share with one another […]
How to Generate FREE Publicity & Marketing for your Pet Business When you generate Free Publicity and marketing in your pet business, you will be able to connect with your community & learn how to truly bring value to your audience. But it is not an easy task Many business owners aren’t sure where to start […]
Resiliency, Black Swans, & Perseverance Through The Darkest Times We all have black swan events happen in our life. The Covid-19 Pandemic has definitely been an elephant-sized black swan event to the pet business. It has tested the resilience and patience of a larger number of Jumpers. Today I want to share […]
The Scientific Way To Choose A Pet Sitting Software Choosing a pet sitting software is not an easy task. Maybe you’re overwhelmed with all of the different options out there, or even tried them all but just can’t decide. It’s difficult to determine which features are important to YOU and then to match those […]
How To Prevent Your Website Content From Being Snatched Have you ever had your website content snatched? I’ve had a lot of pet business owners come to me about how other pet businesses STOLE their website content including services and blog posts! What would you do? Could you prove the content was yours? What images […]
How To Utilize Video For Your Dog Walking Business If you’ve been following me for a while, you know that I’ve been squawking about the use of video for your dog walking business for YEARS. Video is the present and it is seriously skyrocketing – especially right now with everybody being home. If you haven’t […]
7 Day Pet Business COVID-19 Grand Re-Opening Challenge Why are we putting on a 7 Day Pet Business COVID-19 Grand Re-Opening Challenge? By now, most of us are in the “acceptance” phase when it comes to the COVID-19 Pandemic. That means it’s time to start thinking about how we are going to JUMP back […]
How To Recession-Proof Your Small Business After COVID-19 Do you want to RECESSION PROOF YOUR SMALL BUSINESS? KNOW YOUR NUMBERS! You’ve heard me say this time and time again. Today, I bring you Marilyn Parham, CPA & Jessica Mae Stafford from The Bottom Line CPA. The Bottom Line® CPA is an award-winning, 100% Xero […]
How To Move The Mountain In Your Life Biggest Move The Mountain Take Away You Don’t Want To Miss We all have rock bottoms. It may be physically, mentally, emotionally, financially, or something else. If you look at your “rock bottom” as being at the bottom of a mountain, it becomes easier to […]
Episode 189: How To Make COVID-19 Stop Messing With Your Head How are you doing? Like really doing?Is Covid-19 Messing With Your Head? Lately, I’ve been having A LOT of conversations with pet business owners about how to stay strong during the COVID-19 pandemic. I can not imagine the amount of stress that so many […]
Things To Consider Before You Close Your Business (Temporarily) Lately, I’ve been having A LOT of conversations with pet business owners about whether or not they should close their businesses during the COVID-19 pandemic. I want to be clear – I am NOT advocating that you should close your business temporarily or permanently one way […]
What The Coronavirus Business Impact Means For Your Pet Business It’s no secret that the Coronavirus (a.k.a. COVID-19) has caused we have mass panic in our society. As a result it’s starting to impact many pet businesses as a result. Pet owners have started telecommuting from home. They have also canceled upcoming trips as […]
6 Ways To Create ALL The Graphics You Need For The Next 90 Days If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and […]
My social media process is always evolving and it has come a long way. I am constantly evaluating what is working, what isn’t, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media. Depending on the talent you have working for you, the […]
Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time. Let’s face it, I’ve never, ever had anyone come to me and say… “Oh, I have all this time, and I need to do something.” These tips are going to […]
Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why? In a world where Rover is killing it […]
Today I have Yvonne Heimann, a business efficiency coach at Ask Yvi. She supports digital entrepreneurs by building bulletproof businesses that are so efficient they’ll be able to achieve their financial and personal freedom they deserve. Losing her husband to cancer after 2 years of being his caretaker has shown her how important it is […]
Picture this… there’s a huge gala going on in your community. Everyone is dressed to the nines and it’s a very high ticket event. There are local celebrities there and while at dinner they’re talking about their pets, imagine if your company’s name came up. Here’s another example, you’re in a local Facebook group and […]