Bella’s Blog
Episode 115: How Your Pet Business Can Support Your Life Goals
Carrie Wallick is the owner iCare4pets. She has been in business for 4 years and started using employees for almost a year and a half. Carrie was a former teacher for 8 years until she decided she wanted a career change and began brainstorming ways she could use her passion for animals to support her […]
Episode 114: How To Have Your Community Begging To Partner With Your Pet Business
Imagine if you could have the town talking about your business? Or if you could have other pet businesses contacting you to work with you and partner with your pet business? Maybe the local pet store having a flyer in every bag that leaves their store with a purchase and your company’s name on the […]
Episode 113: How Social Proof Can Help Increase Your Conversion Rate
Social proof can be an excellent way to establish trust and credibility for you and your pet sitting business. When we talk about social proof, we mean borrowing third-party influence to sway/persuade potential customers. Today, Erika & I will discuss the different types of social proof, the pro’s and con’s of each, and how you […]
List Of Hurricane Florence Pet Friendly Shelters
Hurricane Florence is heading straight for the Carolinas. As you will see from the weather report below, it is a very serious storm and one that isn’t going away for a few days. It is anticipated to stall out on the coast and have effects throughout the weekend. The right side of the hurricane is […]
Episode 112: What Your Pet Business Can Gain From Facebook Contests
Facebook Competitions can be proven to be a very useful tool in your business for becoming active in your community and even signing on new clients. However, It’s important to realize that when you run a competition you are not going to get 100’s of new customer inquiries. What you will get though is an […]
Episode 111: How To Use Buyer Personas To Reach The Right People
It’s difficult to start marketing for your business if you don’t know who you’re selling to. This is where buyer personas come in, a.k.a your “dream client.” In this episode, Erika & I sit down to discuss all things buyer personas such as what they are, how to make them, and how you can use […]
What Happens In Paradise….. A Recap Of The First Ever Pet Sitter Retreat
This is what happened August 17-19th in Paradise Arizona when 10 pet sitters got together… We represented: $5,100,000.00 in revenue. 168 employees. Almost 20 office managers from the USA and Canada. It all started on a challenge. I was sitting in Chris Ducker’s workshop at Social Media Marketing World and he was talking about […]
Episode 110: How To Use Facebook Groups To Grow Your Local Pet Sitting Business
Facebook Groups are a powerful tool on social media that can serve a number of different purposes to help your pet sitting company. They can be an asset in finding new clients, networking with other local businesses, and becoming a driving force in your community. This week, Erika and I take a deep-dive into all […]
4th Quarter Marketing Workshop in Philadelphia!
Jump Into The Howlidays Workshop Pet Business 4th Quarter Marketing Workshop LIVE, in person, Philadelphia, PA Friday September 28, 2018 1-4 pm William Way LGBT Community Center 1315 Spruce St, Philadelphia, PA 19107 Do you always feel overwhelmed when the holidays come because your Marketing is….ummm, lacking? (READ: Non-existent) Have You Ever Felt This […]
Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business
Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success? Do you just blindly post without a strategy […]
Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business
For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus, it’s a great way to network with other local businesses […]
Episode 107: The Importance Of Site Design, Usability, & Frequent Monitoring Of Your Website
This week, Erika Godwin and I sat down to discuss all things relating to your website! I like to say that this is your 24/7 business card, so it is important that it’s always in tip-top shape. Today we’ll talk about site design, how to tell if your website needs an upgrade, why you should […]
Episode 106: Bootstrap Marketing Ideas For Your Pet Business (Gain An Extra $10k Per Year!)
When we talk about marketing, there is truly an endless arena of ideas and tactics that we can use for pet business owners to get our name and our brand out there. It can be digital or old-fashioned pounding of the pavement. It can be print or even just a simple graphic on social media. […]
Episode 105: How To Rank For The Right Search Terms On Your Pet Business Website
Sometimes it can be hard to choose the right terms for Google. There have been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving. So, you’ve got to understand how to research and use keywords in the current environment which will help you rank for […]
3 Reasons Why Dog Walkers Need A Break
? What if I told you that you are not a superhero? That you cannot save the world because we all have to save ourselves first? I know it sounds strange to say. But it’s true! As pet sitters, we are always wanting to serve others from our pets, our clients, and of course, our […]
Episode 104: Scaling A Dog Walking Business Fast With Unique Internal Office Systems
Heather Gaida is the founder, owner, and operator of Trusty Tails Pet Care in Hoboken, New Jersey. Heather started walking dogs in 2006 when she was working on her master’s degree in education. Upon graduating, she loved walking dogs SO much that she decided to continue dog walking instead of going into teaching. Heather prides […]
Episode 103: How Mental Health And Therapy Can Help Your Business With Sarah El Sherbini
Sarah El Sherbini is a lifelong pet lover with an entrepreneurial spirit. After graduating with a Bachelor’s degree in design, she didn’t become a designer. She went full force into the pet care industry, launched PetsGo Pet Care in 2015, and never looked back. PetsGo provides complete and total peace of mind every day to […]
How To Hire A Manager For Your Pet Sitting and Dog Walking Business
As our industry grows, we are no longer in the infancy stage. In 2018 the industry is expected to earn 72 billion dollars with 6 billion being in the pet services sector. Pet sitting companies that were once run my mom and pop now are full-fledged business needing to hire a manager to help run the […]
Episode 102: After The Death Of A Partner, How One Pet Sitting Business Owner Kept Going
Laura Wright is the owner and founder of PAWright Pet Services. She started this business in 2012 with her husband, Erik, after she was laid off from an insurance company. Neither of them wanted to start over in the corporate world. Since they both had extensive experience with animals, they decided to begin a pet-related […]
Episode 101: Goal Crushing From 0 To 15 Dog Walking Employees With Pam Curry
Pam Curry is the owner and operator of Toronto Dog Walking. She and her dog, Holly, moved to Toronto in 2012 with the sole focus in mind of working with animals. In 2015, she founded Toronto Dog Walking and Pam has continued to grow the business at a rapid pace ever since. Currently, she has […]
Episode 100: Solving The 2 Major Problems In Your Dog Walking Company
As we celebrate the 100th episode of Bella In Your Business Bella sits down with you personally to solve the 2 major problems every dog walking company faces. But first, did you know that as of the recording, the podcast has reached almost 40,000 downloads?!?! None of this would have been possible without all of […]
Episode 99: How This Dog Walking Company Exploded With Support Of Others
Christina’s love & passion for animals brought her to become a professional and certified pet-care expert. Her professional training started back in 2005 and she continues to re-educate herself as time passes just in case new issues or findings in safety arise. By holding high professional and personal ethical standards for your pets care, Christina […]
Episode 98: Molding Your Mindset With Bri Seeley
Bri Seeley is a born catalyst and natural truth-teller with a history in counseling, psychology, and entrepreneurship. Despite her two degrees in fashion design, she was unknowingly taken down the path of healing and transforming lives through a series of “accidents,” “coincidences” and divine guidance. She combines personal experience, psychological concepts and Universal Laws with over […]
Episode 97: Optimizing Your Website Using Google Analytics With Brandy Lawson
Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy’s zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, […]
Episode 96: Changing The World One Blog At A Time With Leslie Samuel
Leslie Samuel is the creator of the Become A Blogger. He has a passion for education and has taken on the mission of “Changing The World One Blog At A Time”. In his podcast, Blogging With Leslie, he teaches solid lessons about how to build a blog that will have an impact, in addition to […]