How the 90/10 Rule Can Get Your Dog Walking Business Back On Track
Do you feel like content marketing is taking over your business? Like you have to consistently be posting on every social media platform possible and creating all the content you can in order to properly market and grow your business?
Today, I brought on Andrew and Pete to tell you how the 90/10 rule can get your dog walking business back on track!
Andrew and Pete, international keynote speakers, authors and YouTubers, are the multi award winning fun business duo who help small business owners scale their business so they can stop swapping time for money.
Biggest Take Away You Don’t Want To Miss
If you try to post on all aspects of content marketing then you are doing none of them remarkably well. Instead, pick one aspect of marketing and do that one thing remarkably well. In doing so, you will be known for that aspect and will no longer be wasting your time on the other platforms that aren’t performing well for you. Follow your data, find out what works best for you and your business and spend 90% of your time there and 10% experimenting elsewhere.
In following the 90/10 rule, you are guaranteed to get your dog walking business back on track.
About Atomic [4:23]
What is the 90/10 rule? [7:20]
How do you figure out the one thing for you business? [10:40]
https://jumpconsulting.net/wp-content/uploads/2020/01/Podcast-Featured-Image-5.png500500Katie Giacalonehttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngKatie Giacalone2020-01-22 22:00:272020-09-24 15:06:08Episode 180: How The 90/10 Rule Can Get Your Dog Walking Business Back On Track
I’m coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I’ve found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients that they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it’s really hard to get there.
Biggest Takeaway You Don’t Want To Miss
The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it. Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business. The lack of time to plan, resources to create, and creativity to produce something can lead you to share someone else’s content, which is only helping them, not you. Better Marketing With Bella can solve these challenges for your business by creating white-label videos and graphics with your branding, ready to post each month.
What if you don’t have enough time? [4:45]
What resources go into marketing? [8:24]
How can you be creative when you’re burnt out? [12:10]
https://jumpconsulting.net/wp-content/uploads/2019/09/design-desk-eyewear-313690-e1567649196619.jpg500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-09-04 22:00:172020-09-24 15:04:53Episode 162: 3 Problems with Marketing Your Pet Business
There are a lot of problems with social media because there are so many different things you can do and you can’t possibly do all the things. Bella is sharing some of the problems she has experienced with social media and then sharing all of the ways you can solve those problems and help you stay sane!
Biggest Takeaway You Don’t Want To Miss
The way you stay sane in social media is by blocking out your time, scheduling your content, and staying organized. Figure out what you are saying on social media first and then create a strategy to batch your content. You are not a social media expert, there just isn’t enough time in the day to do it all, stay in your zone of genius.
Three problems Bella has with social media. [3:00]
How do you keep up with Social Media? [6:00]
How can you increase engagement on your posts? [12:25]
https://jumpconsulting.net/wp-content/uploads/2019/04/image-from-rawpixel-id-585076-jpeg.jpg32934097ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-04-10 22:00:312020-09-24 15:04:06Episode 141: Social Media Tips and Tools I Use To Stay Sane
Mike is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies – one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals.
Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs, and is here to share the best of what he has learned.
Biggest Takeaway You Don’t Want To Miss
Here’s what everyone should do immediately, just these two simple steps. First, set up one savings account and call it “profit.” Step two, allocate 1% of your income into that profit account. The magic will start to happen because you’re literally taking your profit first. Start today, start slow and you’ll grow into the full system over time.
Mike lost two million dollars in two years, what was that experience like? [3:20]
Why do most entrepreneurs struggle to ever make a profit? [7:15]
What is GAAP’s “Frankenstein Formula?”? [11:20]
What lessons did Mike learn from health and fitness experts? [13:50]
What are TAPs? Are they the starting point or end game? [18:30]
What numbers should business owners be looking at and doing, every quarter?[20:50]
What is Mike’s newest book, Clockwork, about? [22:20]
https://jumpconsulting.net/wp-content/uploads/2019/02/Mike-Michalowicz-0820172-1.jpg37333733ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-03-20 22:00:322020-09-24 15:02:31Episode 138: Profit First With Mike Michalowicz
Technology sure has grown since the start of this industry. In the 90s, we were doing everything with paper and pen.Paper schedules, our flip phones, if we even had that… and websites were just coming on the scene. Social Media wasn’t popular and the only real type of marketing and advertising was good old fashioned print mail.
Take a minute and think about this for a second. If you started a business in the 90s or even earlier 2000s, the way we get business and provide business has 100% changed since then.
Some might argue that it has gotten more complicated since then, but technology has actually made it so much easier to get instant data coming in and going out of your business that you can make real-time decisions. We can make pivots without waiting for publication cycles or a meeting with a bookkeeper.
Automation is something that many businesses need to adopt to make their processes run smoother. Proper automation could actually yield higher profit margins, while improper automation, or lack thereof, could really add to the stress of owning and operating a business and cost the business owner a lot of money.
Today, I am going to show you all the ways you can automate a pet sitting and dog walking business.
Listen up! If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.
If you are in the process of building and scaling your business, it is even more important. You want to make sure you have as much automated as possible so when you hand the baton to an office manager they will have the most efficient workflow.
So here is the list, in no particular order, and how you can use it in your business.
GSuite has so many advantages that your business can be using. First, is the email. Here, you can assign everyone their own email so that all the company info is sent to that email and when they leave the company it is all absorbed back to your company. If you do not do this, consider yourself to have a security breach where clients sensitive info is stored forever on someone’s email account.
Another advantage to GSuite is the ability to have canned responses. These are responses that you or your staff might type all the time, but being able to populate the message inside the email with one button really saves a lot of time. It also ensures that the messaging from your company is consistent.
This chrome app allows you to schedule emails to send and also will remind you to follow up with other emails that you indicate. The beauty of this automation is when someone emails or calls you after your office hours, you no longer have to:
A. Email them back and break the boundaries of office hours essentially showing them that they can reach you at all hours of the night.
B. Try to remember to reply to them in the morning and sleep with one eye open because you don’t want to forget. You know that feeling? Like something is hanging over your head?
Pet Sitting Software:
This might sound like a no-brainer but do you even know how many pet sitters and dog walkers are not using this the right way? Make it mandatory that every client needs to schedule online. They need to update their notes online. They need to change their schedule or cancel….. make them do it all online! Make sure that your entire staff if using your software to the fullest capabilities. You can even turn on notifications for GPS in case some don’t arrive or check in at the right time and this has been a lifesaver and peace of mind to so many.
The most common question I get asked around software is, “Which one should I choose?” It is a very personal question, but I think there are certain things you should consider:
2. Customer service
3. Software updated?
4. Mobile version or app?
6. Credit Cards
More explanation about how to come to a decision on this here.
This goes hand in hand with software. Whenever anyone has a question about the software (clients or staff), record a short video explanation. Loom is a free Chrome extension where you can record your screen. By doing these videos, and then properly naming them and storing them, this will allow your staff and clients the ability to make a difficult situation easier by way of the video. You could even create a video and add it to your FAQ on your website so it is at the user’s fingertips. This will also decrease the number of problems you have to solve.
Ever struggle to know what software to schedule your social media? Agora Pulse really checks ALL the boxes. They post to every relevant platform, have a way for you to keep up on your social media notifications and inbox all in one place, and also will recycle your content so it never “dies” after you post it the first time. This is a necessity for any small business who wants to have a killer social presence. If you’re ready to get started, you can sign up right here for a free trial and 2 months free!
If you get into the habit of batching your social media, you can do it all in 1-2 hours a month to set it and forget it. then you will be getting told that “I see you everywhere” when it really took minimal effort!
The thing I LOVED about working with Payroll Experts was that it was easy. Here is how this worked:
My staff knew what days they needed to email me their payroll by.
I would gather all the names and amounts and email it to my specialist.
Done! The company took care of the rest and direct deposited it all.
Having a company take care of all the necessary payroll “stuff” is very helpful. Percentage change and laws change and honestly, there is just too much to keep up with. Certain forms need to be filed at certain times and when you can hand it off to someone to take care of, it will free up a lot of your time and headspace.
Did you know studies show that if you don’t see it, you will spend more money? It always makes me chuckle when people think credit cards COST money because they see it coming out but don’t realize that the mere fact of having credit cards will cause people to spend more with you… because they don’t see it! It happens all the time.
If you have a software system you can automatically set it to charge clients at a certain time or you can go in once a week and click, click, click, CHARGE…. and off it goes to your bank. Using credit cards saves SO much time over collecting the checks and going to the bank.
You won’t ever have to sit down and search through Paypal to see if someone paid you, be folding laundry to find that you WASHED the check that was in your jeans, or just try to keep track of the cash you have been given.
Sure, credit cards cost (typically less than 3%) but the time that you save and money made by not seeing it is astronomical.
Most hiring methods are de-funked and I get it. You have a lot of other things going on and when an applicant gets back to you it isn’t always easy to stop what you are doing and reply. Let alone understand what to say or remember which applicant you said what to.
It is difficult when you need an employee you have to post a job opening, then wonder if your hiring ad is good enough, and then find out if anyone applies… etc.
What if I told you over 70 pet sitters found the solution to that through automation and are using software to solve this problem?
Did you know the job market is shifting? Do you realize that people aren’t just applying to your job? Do you realize it is like dating and you have to appear attractive to them? What better way to do that then responding fast and having an entirely automated process? A company I work with (and sponsoring the retreat!) has done just that for over 70 pet sitting companies. I explain how here and you can get your own Bella hook up and discount here.
Most people I know have a bookkeeper because they understand that there are just too many chances to make mistakes that will take money out of your pocket at the end of the year. In order to get fast reporting, Quickbooks online is a must. Now, feel how you may about the company… but once it is set up the rest is really easy. AND if you have a bookkeeper this is something they can do for you. Having a bookkeeper and QBO allows you to get reporting fast because you don’t have to pass reports back and forth. It also allows your statements to be downloaded automatically from your bank and credit cards. I highly recommend this set up. It is what I do and I only have to look at my numbers when my bookkeeper sends me her monthly report and I have full knowledge of what I am spending money on, profit, cash flow, and what I can afford.
Like Asana or Trello are great project management tools or even a great place to store a checklist with your Standard Operating Procedures (SOP). Here, your office staff (or you) can do a brain dump and organize the cards into categories that make sense to you. You can add people to the boards and you can share your thoughts and plans in an easy way.
If you don’t check this weekly, you are missing out. It will tell you how people arrive on your website, where they go, what they read, and even what you need to add to your website. This is a highly powerful tool and we actually have a lot of trainings on it in the Jump Mastermind. Plus, Google Analytics is free!
So as you can see there are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”
If you need help in any way, let me know in the comments below or in one of my free groups. I am here to help.
https://jumpconsulting.net/wp-content/uploads/2019/01/Depositphotos_162773770_l-2015.jpg13352000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-03-19 05:00:362020-09-24 15:24:34How To Automate Your Pet Sitting and Dog Walking Business
Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their “I don’t have anyone to hire” problem into “I have too many qualified applicants to sift through” This is a great episode you will want to hear!
Biggest Takeaway You Don’t Want To Miss
The two problems you will always be solving in your pet sitting or dog walking company is getting more clients and getting more staff. By having a consistent, on-going hiring funnel, we can solve the problem of staffing once and for all. By always having an abundance of staff that are able to step in at any moment’s notice, you are preventing yourself from being held hostage in your business. Hiring isn’t a means to an end – it is an on-going process!
How do we change the mindset from hiring one person to having an actual hiring funnel? [5:00]
What happens if you don’t have the right amount of staff? [6:45]
How does JazzHR solve the hiring problem on a global scale? [8:00]
What are some tips to having a strong hiring ad? [11:00]
Can you describe what a knockout question is? [14:00]
What are some sample hiring flows you’ve seen in other businesses? [18:00]
How do I proceed when I have resignations and new positions to fill? [18:45]
Any suggestions to bring in more applicants? [23:00]
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https://jumpconsulting.net/wp-content/uploads/2018/10/Untitled-design-44.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2018-11-28 20:00:332020-09-24 15:03:04Episode 123: Solving The Hiring Problem In Your Pet Business
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