Get Light Years Ahead in Your Pet Business

Use This Tactic To Get Light Years Ahead In Your Pet Business!

Have you ever wanted to just get down and dirty with your business? But you simply don’t have the time?

Or, are you are just so overwhelmed with supporting everyone who works for you that you don’t even have a minute to breathe? Let alone think about what you need to do as the visionary to grow the business?

Are you living in day to day survival mode where each day you just feel more and more defeated? You might start out the day with great intentions and then…. LIFE happens.

Maybe you wake up at night with worry and can’t go back to sleep. Or your daydream while driving wondering how you got from point A to point B. You get the best ideas… in the shower, but when the time comes to actually execute them – you are BLANK. Then the self-doubt creeps in and you wonder if it is even really a good idea to begin with?

Or maybe you start implementation, but then you just feel like you are doing busy work and worry – will this effort actually make me money in my business or is this just keeping me from being the visionary and growing the business? Or maybe you don’t even get to that stage because there always seems to be some fire you are obsessing over and trying to put out?

Who is supporting you?  Who is getting YOU outside of your own head and pushing you through your challenges? Who is rooting you on, lighting the way and showing you that you can actually do what you originally set out to do?

Who?

In this article I am going to show you:

  • Why you can’t keep going at this pace.
  • How a 1:1 Intensive can do this.
  • How do I know it will help me?
  • How do I know if I am ready or if it is the right option?
  • What you can expect when you are done.
  • Why are they are so cheap?
  • The only way to get the last spots of 2021.

Pet Business Intensives with Bella

You Can’t Keep Going At This Pace!

Whatever the case…. things NEED to change. You need the space to get out of your own head and be guided down a path to dream. To create a solid plan that is realistic, and strategize once again. Otherwise, you are going to keep digging a deeper and deeper hole.

What would it be like to know what realistic goals you could set and achieve? What would it feel like to have an entire system laid out for you, that you actually believed in, have already hashed out the doubt, and are committed and excited to see it through? What would it feel like to know that what you are planning, and how you are planning, is actually proven to work by those who have done it before you?

How would it feel to know that you could go on a real vacation where you reset and recharge? All of this is 100% possible and honestly, the way that you could be living in your business every quarter.

Remember, when we started this business we did it for freedom and opportunity in life? Somehow that balance has gotten out of wack and it needs to get back on track. What you are doing right now isn’t working and you need a redirection on your business GPS!

In-Person Intensives with Bella Can Set You On This Path.

The one-on-one zoom sessions are great… when you have one specific challenge to solve. But when you need an entire overhaul… an entire strategy drawn out specifically for you and your goals, then you need to do it all in person.

The summer of 2020 was the first time I did an intensive. It was in Dallas, TX and they went on hiatus for a while because, well, pandemic.

Bella Intensive Inquiry

and another one….

Bella intensive Inquiry

But in 2021, with conferences barely coming back and people wanting more intimate 1:1 encounters, people have been sliding into my DMs (above) asking me for them. They have been so popular that I have been to four states this summer and served many clients already. I have people asking me about them throughout the end of this year and in all honestly, there is only so many weeks left and only one of me!

A few weeks ago, I published a podcast telling you all about the ins and outs and what really happens when I fly to meet with these incredible business owners. Here it is for your reference to listen to if you are curious 🙂

How Do I Know It Will Help ME and Be About What I Specifically Need?

Prior to my taking off and flying to your city… we have a 30 min discussion and I find out things like what your most pressing challenges are and where would you like to be in your business in six months from now. I create an itinerary of the day that we loosely use to keep us on track (at the end it is all always addressed). I also find out what food you would like to eat and drink so I can have it on hand. We have a long 8 hour day and our energy levels go up and down throughout. It’s important to refuel. We also order in lunch! 🙂

intensive itenerary

How Do I Know If I Am Ready Or If It Is The Right Time?

If you even have to ponder that – then you are ready. Here’s why…

Generally, there is something floating around in your head that you have been stuck on.

Trying to figure out. Or… trying to do and getting caught up in challenges that are popping up along the way.

You don’t have the time to complete it – or so you think because you are procrastinating it because your stuck.

Don’t worry – you are not alone. People get “stuck” a myriad of ways. They don’t know the answer, they are confused about the answer, or they don’t have confidence in their own answer.

I have said it many times, and I will say it again… it isn’t about the HOW to do it. It is all about the MINDSET and quite honestly that is the number one thing that these intensives do for my clients. It breaks them through their stinkin’ thinkin’ They need ME to pull them outside of their own mind so they can start painting the bigger picture.

It happens every time.

People come to me with:

  • I don’t know how to manage the staff I have.
  • I don’t know how to hire good people.
  • I don’t know how to take back control of my life because my business is ruining it.
  • I have no idea how to get this thing to run on systems and processes.
  • We are growing faster than we can keep up with!

And we work hard to solve how they can:

  • Have a complete managing system that doesn’t take a lot of their time or office managers’ time.
  • Complete the 5 stages of the Employee Echosystem
  • Set boundaries with systems that support and help flow your business.
  • Stop the madness of not using our tools to their fullest AND get things documented in a streamlined and super easy way.
  • Prune parts of the business so they can focus on a little and grow stronger in the areas they want.

What You Can Expect When We Are Done.

I clearly can’t come into your business on the daily and do everything for you so you will have a bit of work to do or delegate. However, you will now have a clear direction of exactly what you need to:

  1. Start doing
  2. Stop doing
  3. And handoff doing.

You will have marching orders! And I always check in with you a week later and a month later… I deeply care about you and your business. That is why I leave my home and fly to another state to meet with you.

  • I am going to give you the resources you need from people I know.
  • I am going to save you MONTHS worth of time and mistakes doing the wrong thing so that you can hit the bullseye the first time.

Take a look at Clarie… she was my most recent one in Milwaukee, WI. She was so much fun to work with and really had some amazing breakthroughs. Then, soon after I left she started making changes and implementing all the things we made decisions on and it was just incredible! This woman has already grown her business so fast in just a short time and I am really excited to see where the next year is going to take her. She is so eager and takes immediate action!

What Can You Expect?

You can expect me to care about your business as if it is my own.

You can expect that I won’t sugarcoat things, but that YOUR desires is what is going to be the compass to get us there.

You can expect a honest, real, and raw environment.

Wear your comfy clothes, bring the fuzzy socks, we will be chilling in the living room of an AirBnB or VRBO and plastering the walls with the Big Sticky notes. My clients go home with 10-15 of them on average. Which is a great artifact of the “holy shit that did that just happen?” after effect. But you now can put them on YOUR walls to follow along with…

Why Are They So Cheap?

Normally, to coach with me per hour it is $495 an hour. Then, for me to fly to you, rent a place, and all the expenses that come with it, normally coaches charge upwards of $10K for the day of this magnitude. But I know that is VERY expensive, and I truly want to help you… I am also completely confident that if you implement what I guide you with, you will make that money back very soon. So despite what I “should” charge, this is also a labor of love for me. Currently, they are $4779 for the call before, my flying there, the place I rent for the day, the 8 hours of coaching, lunch, snacks, drinks, and follow-up afterward.

Oh, and of course there are always a few “Bella surprises” in there too 🙂

Intensive with Bella Testimony

How Can You Get An Intensive With Bella?

I only have a few spots left this year… Between what I already have on my calendar with pet businesses I am already working with, corporate consulting gigs I am currently involved in, and oh yeah, being a single Mom… this is what I CAN DO till the end of 2021.

  • October 15, 2021
  • October 22, 2021
  • November 5, 2021

If you are interested in any of these dates, please fill out this form.
This WILL be a first-come, first serve.

Please note: I might be able to accommodate more dates if you are willing to fly to Arizona (which, by the way, is beautiful this time of the year) 


——

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Episode #250: The One Thing You Need To Be A Better Leader

This week’s podcast is all about perseverance and how this can make you a better leader. You will learn the benefits of being a part of a community and how to motivate yourself and your staff. As well as how to find the different things that make you want to preserve more.

 

BIGGEST TAKEAWAYS:

Perseverance

“Doing something despite difficulty or delay in achieving success.” It is all about how you press on and keep going no matter what challenges you have to face.

Be Apart of Your Community, Isolation is Dangerous

The people you surround yourself with are going to have the most impact on you. They can see what you are blind to, where you need help, and have faith in you. You can succeed and keep pressing on and having the right people around you will give you that motivation.

To Be A Great Leader You Need to Know What Makes You Preserve

Other people having faith in you is important but you need to have faith in yourself! What motivates you? What makes you try again and again until you can do it? Knowing what gives you motivation and providing support to your employees will make you a better leader!

 

Show Highlights

  • How to Keep Pressing On (3.40)
  • Screen Your Applicants and Learn Who to Select (5.45)
  • Recognizing if You are off Balance and Jump Back-Up (9.00)
  • Look at the People You Surround Yourself with (14.00)
  • Find What Makes You Persevere (17.50)
  • You are a Leader, Uplift Yourself so You Can Uplift Others (22.20)

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Join Jump Mastermind

Do You Know How to Balance the Increase?

In this week’s podcast, we are talking about the current influx of clients and how to properly handle taking care of our clients so that we can continue to expand.

You probably want an office manager so your business can be taken care of and you can maintain the balance of work and life. Are we right?

Today’s podcast will cover topics such as managing client expectations, using technology, communication flow, and more!

 

BIGGEST TAKEAWAYS:

  1. Balancing Your Business During Expansion
  2. Communication Processes and Proper Client Love
  3. How to Stand Out with Current Conditions

 

Show Highlights

  • Being Aware of Your Sales Process and How the Influx of Clients Effects You (11.30)
  • Do You Have a Good Communication Flow? (16.40)
  • When to Show Your Clients Love (18.30)
  • What are You Doing to Stand Out? (24.00)

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 245 – How To Think Bigger About Your Business

In this week’s podcast, we are thinking big and talking about what you can do to level up with the tools you already have.

BIGGEST TAKEAWAYS:

  1. You won’t grow your business trying to do everything yourself.
  2. Make use of organic opportunities.
  3. The last thing you need is another business course.

Show Highlights

  • Testimonial of what can happen when you start thinking big! (9:50)
  • Perfect your processes and nothing can stop you. (14:00)
  • Questions you need to ask yourself. (20:00)
  • Bella’s call to action. (24:00)

Links

  • Ready to get serious about your hiring process? Sign up with Jazz HR, click here.
  • Ready to join Mastermind and start thinking big? click here.
  • Free Facebook group, Jump Start Your Pet Business here.
  • To sign up for Pet Care Team Training click here.
  • To email Bella, if there is anything you’d specifically like to hear about, email Bella@jumpconsulting.net

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode #244 10 Things You Need Before You Hire

So you think you’re ready to hire but are you? Do you have a manual? Do you have a handbook? Wait…. aren’t those the same thing?  I’ll be honest with you, hiring can be frustrating. Having these things in place will make the process much easier for you.

BIGGEST TAKEAWAYS:

  1. Yes, there is a difference between a handbook and a manual.
  2. You need an avatar for your business.
  3. Empower your team with pet sitting software for communication and scheduling.

Show Highlights

  • 10 things you need. (1:15)
  • Application anatomy and legal requirements (3:00)
  • Streamlining to get your employees trained and certified! (18:00)

Links

  • Ready to get serious about your hiring process? Sign up with Jazz HR, click here.
  • Free Facebook group, Jump Start Your Pet Business here.
  • To sign up for Better Marketing With Bella Semester 2, click here.
  • To email Bella, if there is anything you’d specifically like to hear about, email Bella@jumpconsulting.net

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 243 – Why You Need Hiring Phases To Hire Fast and Effectively

 

This week’s podcast is all about hiring phases. Focus on what’s important to you in YOUR business, and use hiring phases to save you both time and money.

BIGGEST TAKEAWAYS:

  1. Do some brainstorming to narrow down the traits you’re looking for.
  2. Your systems are only as good as you are.
  3. The market is open. What are you going to do about it?

Show Highlights

  • What are you looking for in a potential employee? (3:00)
  • Use interview phases to help you identify the things you want to test for. (5:00)
  • Your solution to hiring fast and efficiently. (7:00)

Links

  • Ready to get serious about your hiring process? Sign up with Jazz HR, click here.
  • Free Facebook group, Jump Start Your Pet Business here.
  • To sign up for Better Marketing With Bella Semester 2, click here.
  • To email Bella, if there is anything you’d specifically like to hear about, email Bella@jumpconsulting.net

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode #242 How To Accept Video Applications

In this week’s podcast, I’m challenging you to try something new!

 

Today I am sharing valuable information that has been tried and tested during our Higher Gear Challenge. Tune in to learn what you should be doing to hire the right candidates for your business. It works!

 

BIGGEST TAKEAWAYS:

  1. The future of hiring is now and it’s virtual!
  2. Use your application process to test your candidate’s attention to detail.
  3.  Get your applicants to invest in YOU before you invest in THEM.
  4.  Ask questions that will help you understand where your candidate is in life.

Show Highlights

  • Approaching video applications and the tech factor – (2:35)
  • What types are questions are best for video submissions – (8:00)
  • Stick to your process – (13:50)

Links

  • Free Facebook group, Jump Start Your Pet Business here.
  • To sign up for Better Marketing With Bella Semester 2, click here.
  • To email Bella, if there is anything you’d specifically like to hear about, email Bella@jumpconsulting.net

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

 

 

 

 

 

Episode 241: How to get UNSTUCK with Hiring in 2021

On today’s podcast, I’m making my next prediction!

 

There are 8.1 million job openings and 9.8 million unemployed per the Dept of Labor. It’s time to stop complaining and start making adjustments to get people hired. You are not alone…. let me help you get your business back!

BIGGEST TAKEAWAYS:

  1. We are in a service industry revolution!
  2. Nobody is looking at your old hiring ads.
  3. Add more phases to your hiring process and get better applicants.
  4. Your applicants are checking you out too!

Show Highlights

  • Bella’s next prediction! (6:45)
  • Training determines how long people stay with your company. (12:00)
  • Change up your hiring process. (14:50)
  • Your business is not meant to put you in bondage. (20:00)

Links

  • Free Facebook group, Jump Start Your Pet Business here.
  • To sign up for Better Marketing With Bella Semester 2, click here.
    • To email Bella, if there is anything you’d specifically like to hear about, email Bella@jumpconsulting.net

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 240: How Do I Know If I Am Ready To Hire?

On today’s podcast, we are asking ourselves the question “How do I know if I’m ready to hire?”

The short answer is: there is no perfect answer. To start here’s a word of advice, it’s gonna get worse before it gets better.

BIGGEST TAKEAWAYS:

There are four things you need to consider when asking yourself this question:

  1. Failure
  2. Time
  3. Nurturing
  4. Mindset

 

Show Highlights

  • Do you have time to lay the foundation? (5:17)
  • How are you going to nurture and coach? Where are you getting your leadership skills? (7:08)
  • It’s going to get worse before it gets better. (9:20)
  • Think about how much people are worth to your business because that mindset is will change what you are willing to deal with. (12:09)

Special Offers

  • $10 Hire Challenge! From May 1st – 31st. A $525 value for just $10! Bella is that committed to helping you scale!
  • www.jumpconsulting.net/challenge

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 239: Let Me Help You Hire Employees In May!

This episode is one of our shorter episodes but I wanted to bring you two very valuable opportunities.

First is the pop up group I am starting for the month of May. I am challenging you to pick a number of people that you will be hiring and let me help you hire. Do not go into this summer under staffed and feeling scared to hire. Join this group for only $10 and I will show you along with a bunch of other people who are in the same exact position you are.

 

Also, to help you prep for this – I want you to take my Jump and Scale course. It is completely FREE and it is three one hour sessions showing you how to create hiring ads and attract the right people you want for your business. www.joinjumpconsulting.com

Episode 237: Facebook Hiring Ads with Pam Curry

In today’s show we are rounding out the series that has been all about Social Media and the best way to actually leverage it! We’re going to talk to you about using the graphics you can get from Better Marketing With Bella, (or any graphics you might make) and how you can create a campaign to attract people in your local area, who are already members of your page, to work with you.

First off, it’s important to remember: US & Canada Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

 

Show Highlights

  1. Difference between ‘Boosting’ and an ad. Ads are used to get people to take action and it then directs traffic to your website. A boost just pushes it out to as many people as possible so your ad can be seen. A boost doesn’t inspire action. [2:50]
  2. A Campaign Setup is the initial part to do when in Ads Manager. You start setup in under the umbrella which is your hiring campaign [3:41]
  3. When starting your hiring campaign, you must declare to Facebook that it’s a hiring campaign when you’re in the U.S. and Canada. When using a Custom Audience, be sure that your audience selections do not discriminate against people based on certain personal characteristics. [4:07]
  4. Have your pixel on your website. It will immediately start gathering data. Research how to add your pixel. [7:53]
  5. Location is the next part. We desire to hire with our proximity, but with FB ads it’s difficult to get a precise location range. Not use of postcodes or specific locations [9:23]
  6. Power of the localized audience. This is where it helps you find the right people [10:43]
  7. Be selective and broad with your targeting interest to have more of a range in results. Think of people like your team [11:07]
  8. Placements: go with all placements just to start with and let Facebook to the optimization [12:09]
  9. Optimization: Important to select Landing Page View so Facebook know what action you want people to take [12:44]
  10. It’s important that people press “see more” because that tells
  11. Facebook that you are engaging your audience [14:26]
  12. Can you come up with one sentence, or five words, that will make me want to click “see more” [15:06]
  13. Create ad copy. Use a well performing post from your page to create the ad. Keep it short and simple, lead with the benefits, and do not include a list of “must haves”
  14. Media: Do not use stock images. Use pictures of you actual team members with dogs, selfies, or behind the scenes photos. Carousel ads. Better Marketing With Bella graphic [16:00]
  15. Headline: Have fun with it! Finish ad with website URL. Send traffic to your landing page [18:07]
  16. Make sure everything is working properly and all the correct links from your landing page is taking people the right place [12:12]
  17. Make sure your pixel is on and tracking is captured
 

Biggest Takeaway: 

You have to make sure that the entire process is completely taken care of and is a smooth journey for your visitors – from start to finish.

Links

 

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 233: How To Decide On A Social Media Manager

Biggest Takeaway You Don’t Want To Miss

  • Social media is the storefront of your business and doing it on your own can be tough. Finding the time, knowing the strategies, and planning it all out takes a lot of time. Many pet sitting and dog walking businesses make the mistake of delegating their social media management to someone [usually younger] on their team when they don’t know the first thing about managing a social media presence. Others may look to marketing agencies for help, only just to be sold a fantasy and end left empty-handed. When they do promote your business, they may not be in line with your brand (i.e. colors, logo) and your business’ beliefs. That’s why it’s crucial to have someone who knows the ins and outs of the business.

In this episode, we’re diving into the importance of social media management & things to consider if you’re going to:

  1. Manage your own social media
  2. Hire someone from your team
  3. Hire an outside agency

I also explain the importance of how social media management can help or hurt your business. What most don’t realize is that because you don’t have a storefront, your social media IS your storefront and the way you show up online will either encourage people to hire you or repel them from doing so.

Show Highlights

  1.  Handling your own social media accounts [3:00]
  2.  Start with one social media platform, Instagram [4:10]
  3.  What is the point of your social media? [6:37]
  4.  The mistake of hiring someone on your team to be a social media manager [9:24]
  5.  Create SOP’s for your brand guide [10:49]
  6.  Your store front is your social media [14:57]
  7.  3rd Option – Hiring an outside agency & ensuring strategies [15:32]
  8.  What qualifies someone to be social media expert? [24:11]

Special Offers

  • There’ll be a workshop that Bella is hosting on Thursday, March 18 6pm Eastern.  
    • 10 steps to make your social media poppin’
    • You’ll receive a big workbook, 3-D Presentation with real life examples
    • The bonuses of how to be engaging with your own stuff and with other people’s stuff to get them to talk to you online.
    • We will also give you a calendar with all of the pet holidays to have at your fingertips
    • A whole bunch of responses to use to engage with people on your social media
    • All this for $9.  Free to all Mastermind members

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

 

Episode 232: The 5 Biggest Problems Pet Sitters and Dog Walkers Have With Social Media

 

Doing the same thing over and over again? Put anything in a process and avoid starting from scratch every single time. Keep a file of the templates, fonts, colors, and embellishments that you always use. Making these decisions once can actually help you multiple times in the future whether you’re doing graphics, video or even templates for blogs

Show Highlights

  1. Block out time to do all the things. [2:07]
  2. Be creative in different ways, either Lives, or videos, blog post writing, etc.  [3:43]
  3. Create processes for everything.  [5:05]
  4. If outsourcing, hire the right people for the right reasons.  [5:59]
  5. Hire those who are very knowledgeable in all the social media platforms you’re on. [9:27]
  6. Webinar Workshop [12:26] 

Special Offers

  • There’ll be a workshop that Bella is hosting on Thursday, March 18 6pm Eastern.  
  • You’ll receive a big workbook
  • Topics will include the 5 topics covered in this episode
  • The bonuses of how to be engaging with your own stuff and with other people’s stuff to get them to talk to you online.
  • We will also give you all the pet holidays to have at your fingertips
  • Another secret bonus that we’re excitedly working on
  • All this for $9.  Free to all Mastermind members

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
10 Ways to Save Money on Your Pet Business Taxes

Episode 230: 10 Ways to Save Money on Your Taxes

10 Ways to Save Money on Your Taxes

 

This week, Bella talks about some of the amazing tax-saving tips her Mastermind members were privy to when CPA and tax expert, Christian Culpepper joined the Mastermind video session earlier this month. Chris has 30 years of experience in accounting, banking, real estate finance, and tax preparation for a very diverse group of people. From homeowners to business owners, he has been able to save people thousands upon thousands of dollars at tax time each year.

He believes CPAs should be serving the needs of their clients by using creative thinking to lower tax liability.  He offers many services including helping business owners to clarify income, expenses, and cash flow, set budgets, and projections while maximizing their revenues and reducing costs.  

Bella treats her podcast audience to an inside peek at the type of high-quality resources her Mastermind members receive every month. She sums up the main points of Christian Culpepper’s pointers on how to save big on your taxes. 

 

Biggest Takeaways You Don’t Want to Miss

  • Tracking Your Expenses
  • FUN Business Deductions
  • What Do Different Types of Cars Have in Common with Your Taxes? 
  • Legal Stuff like Scorp vs LLC

 

 

 

Show Highlights

 

  • Shout to New Members: Is your name here? [2:03]
  • Keeping track of your expenses the right (and simplest!) way [2:40]
  • FUN Business deductions you will LOVE [4:00]
  • Personal grooming deductions [5:10]
  • Meals and other expense[6:50]
  • Importance of testing your CPA and if they will work for YOU, What is “the law?”  [8:10]
  • Vehicle deductions, pros, and cons of traditional vs electric [9:30]
  • Sole proprietorship vs LLC vs S-Corp [10:45]
  • Reviewing your credit, building “business credit” [11:35]
  • Setting up an offshore account [12:10]

 

Other questions Mastermind members got answers to during the actual Mastermind session: 

  • Do groceries have to be “delivered” to be deductible? 
  • Is Starbucks deductible? 
  • Can I deduct my Metrocard, train fare, bus pass, public transportation? 
  • Suggestions for building business credit 
  • Can I put my kids on the payroll? 
  • How often should you meet with your CPA? 
  • Importance of covering all areas of life, retirement, business


    How to Get Access to the Mastermind 

    (including this awesome tax session!) Click the image below that says “Join the Mastermind.” 

Join Jump Mastermind

 

Links

Christian Culpepper’s website (Even if you do not live in AZ, he may be able to help or refer you to someone.)

Join the Mastermind group: Get in on this session’s recording, past session recordings, and future valuable business resources and sessions.

 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Episode 229: How Has The Pandemic Affected Our Mental Health?

How Has The Pandemic Affected Our Mental Health? 

Dr. Tanaka founded Coronado Psych with the mission to offer clients evidence-based psychological services. She’s dedicated the majority of the last decade to developing and providing evidence-based, culturally sensitive, and accessible psychological services to patients. Dr. Tanaka specializes in working with young adults, adults, and seniors struggling with anxiety, depression, grief, stress, life transitions, health behavior changes, health-related psychological distress, and her practice offers services to children, adolescents, and adults struggling with a wide range of concerns. In addition to providing in-person psychotherapy, Dr. Tanaka has extensive experience providing remote psychological services through telehealth.

Rika Tanaka

Biggest Takeaways You Don’t Want To Miss:

 

It’s Okay to Not Be Okay.

Whether it’s yourself, a staff member in your business or someone you care about, we have all felt the impacts of a stressful year behind us and the pandemic is still impacting lives everywhere. One of the first things Dr. Rika mentions on the show, is how a key part of identifying a concern or issue is to recognize it is completely acceptable to recognize something is wrong and talk about.

Recognizing the signs or symptoms of depression, anxiety or other cues that you or someone you care about may be struggling with.

Anxiety and depression can present differently from person to person. Kids are especially different. Dr. Rika shares some of the ways these symptoms show up and also gives tips on how to determine whether or not something more serious is going on while being careful to let the professionals do the diagnosing.

How to approach someone you care about or suspect may be struggling.

What to say? How to say it without being offensive or making them feel embarrassed. The importance of creating a safe space to share and not feel judged.

Telehealth and Virtual Therapy.

Is it here to stay? Did you know there are some accepted benefits of utilizing this form of help? In fact, you may be surprised to learn that you have access to more options and greater levels of care. Listen to this section to learn more.

 

Join Jump Mastermind

Show Highlights

How do we recognize the signs of anxiety or depression that could also be related to the pandemic?  [4:10]

How should we approach or begin a conversation with someone we care about when we suspect they are struggling with anxiety or depression? [7:55]

The importance of providing a safe space for someone to feel comfortable sharing. The importance of our own “give and take” in helping someone not feel judged. [8:00]

Creating safe spaces while simultaneously maintaining and keeping up healthy relationships. Taking the pressure off and “just checking in.” [10:20}

Virtual Therapy and Telehealth. Why it’s here to stay. The benefits and validity of the virtual experience. It’s just as effective as in person. Learn why. [14:00]

Why talking more about it is best. Helping people help themselves and making mental health an open topic [21:00]

 

Links

Dr. Rika Tanaka encourages everyone to reach out and talk to a mental health professional if you need to. 

She also says if you are in California, please feel free to reach out to her through her website at Coronado Psych or send her an email

 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Shhh! Secret Episode

 

I’ve never done this before… but I had something really special to tell you. My loyal podcast listeners. I am doing a workshop and I am giving it to you for only $7. www.jumpconsulting.net/workshop to sign up!

I just wanted to say that I believe in you.

I believe in your business.

Every week I pump out free content for – YOU, so that you feel supported in your hopes and dreams.

Let’s do this together.

Episode 225 Running a Business Through Divorce or Major Life Changes

How Relationships and Emotions Impact Your Business

 

 

Bella talks about a common thread she sees year to year in business owners. This includes the depth of emotions and how paralyzing they can be when it comes to going about your daily work and your business. Bella opens up about her own experiences in a painful divorce and trying to keep her business running at prime levels. 

CAUTION: This episode is very raw and transparent. We are including a trigger warning here for anyone who may be sensitive to this type of material.

Biggest Takeaways You Don’t Want to Miss

 

Emotional Abuse, Blatant Insults, Isolation, Coping, Loneliness, Embarrassment, Anger. 

If you’ve gone through emotional trauma, breakups or divorce, you may recognize some of those emotions. Bella lays her heart on the line. If you think you are alone, you’re not. She stresses it over and over. Her heartfelt identification with these emotions comes through. We are not alone.

The Importance of Emotional Intelligence. 

In this section, Bella discusses how the popular book Emotional Intelligence by Daniel Goleman helped her through some of her more difficult times. Goleman popularized the concept of emotional intelligence (EI) and its use to help manage your emotions and guide your behavior and thinking. You can improve your EI with regular practice of controlling your emotions and staying calm when they overwhelm you.

Why It’s Important to Deal with Emotional “Baggage.” 

It’s so critical that we deal with the emotions that are crippling us and holdings us back in life, business and relationships. The trauma that Bella relates to us doesn’t always happen in divorces or romantic relationships. It comes in all forms. It can happen in friendships, family relationships – even in some business relationships. 

Getting the Right Help From the Right Sources.

 Remember, you are NOT alone. A failed relationship doesn’t mean you are a failure. But it is critical that you surround yourself with the right people and that you get help from sources that are qualified and that are also GOOD for you. Bella shares resources that were helpful to her during some of her most soul crushing moments. 

SHOW HIGHLIGHTS

  • DON’T MISS the opening. If you’ve ever doubted yourself or felt like you were alone in your feelings and emotions or what is/has been happening, you will know you aren’t alone after hearing the intro.
  • Emotional Intelligence and why you need to know about it. [7:20]
  • Importance of Dealing with Emotional Baggage [9:48]
  • Emotional Intelligence and how it can set you free [13:00]
  • Sources for getting help and ideas to get started [16:00]
  • Emotional “flags” to look for [18:40}

Tweetables:

Links:

https://amzn.to/2LOM90YEmotional Intelligence by Daniel Goldman

Downloadable Offer:

Don’t forget to check out all the free resources in Bella’s free Facebook group. https://jumpconsulting.net/group 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

10 Of The Biggest Blessings and Lessons Learned From Pet Business Owners in 2020

Jump Consulting 2020

 

While 2020 has become an acronym for terror, pessimism, bad things, and despair… I wanted to bring you some light and hope. I wanted to share with you lessons and blessings coming from my clients. I am so stinkin’ proud of them. There has been so much good that has come out of 2020.

No Doom and Gloom Here

The world wants you to believe there is some doom and gloom when it comes to your business – and for some there certainly has been. There have been people who were tired of their business and used this year as a way to wind down and cut the engine. While others have used this COVID cover to come back stronger than ever.

Perception Matters

Perception is in the eye of the beholder and the only thing that we can control in this life is the lens in which we choose to view life.  I asked a few of my clients the same question and compiled their answers here. I hope it inspires you to reflect on your own business and what you have learned and what has been a blessing.

10 Blessings and Lessons Below From Pet Business Owners Around The World!

Read the reflections below from businesses all over the USA, Canada, and the UK. I hope that it will inspire you to turn inward and examine what you learned about yourself, your business, and celebrate some of the good things.

 


Dacey – Poop’d Out

Dacey Poop'd Out

What was the best thing that happened to your business in 2020?

Getting set up with SOPs, joining the Mastermind and having Bella for support when I was having a challenging time in my personal life.

Tell me something you learned about your business in 2020:

That even through Covid challenges my small town business can succeed and can be fully booked with dog walks

 

 


Becky Lea – Paws Around Motown
Becky Lea Paws Around Motown

What was the best thing that happened to your business in 2020?

Scaling back! Reviewed top earning categories and shifted focus to dog walking. Reduction of office hours and to the right-sized team. Shifting the video! Video consultations, video training for employees and clients, etc.

Tell me something you learned about your business in 2020:

That I don’t have to be every client’s yes girl! We can be unavailable and that is okay. We can be fully booked and that is okay. We can charge more on the weekends and that is okay.

 

 


Myrna Perez  WoofMeow,LLC 

Myrna Perez WoofMeow,LLCWhat was the best thing that happened to your business in 2020?
The best thing was that I was able to survive and still generate revenue and even acquire new clients along the way.

Tell me something you learned about your business in 2020:

I learned I need to pivot and find other ways to stand out from the rest by solving new problems and work on my marketing on social media.

 

 

Want to be inspired on the daily? Practice good goal-setting, get clearer on where your business will grow in the upcoming year? Accountability, outside the box ideas, world-class speakers? Join the Mastermind today!


Paul and Cheryl Erickson Happy Hearts Pet Care AK 

Paul and Cheryl Erickson Happy Hearts Pet Care AK

What was the best thing that happened to your business in 2020?

With Covid and the lockdown, we thought we’d have to close our doors like everyone else. We were blessed to already have two front line nurses and delivery personnel, and word of mouth that a ‘second home’ was open for front line workers and their pups, led us to remain open the entire lockdown. In fact, we haven’t had to shut down once and we feel so blessed that we can help the front line workers who are putting their lives on the line for us daily.

Tell me something you learned about your business in 2020:
We learned that we wanted to scale our dog walking and stop accepting any new daycare clients. We also learned just how much of a need there is for in home pup care – especially during a pandemic.

 

 


Jena Howard, Muddy Paws

Jena Howard, Muddy Paws

What was the best thing that happened to your business in 2020?

2020 presented many challenges on a daily basis. It seemed as though every time I accepted where my business was, something new would happen and things worsened. I had many days of despair. At the beginning of the year, I thought 2020 was going to be record-breaking..it certainly broke records, but not in the direction I had anticipated. My business has been crushed by 50% and that is depressing. When the lockdown began, I was working in the field more than I had in years. And it felt good. In fact, it felt great. Walking dogs and connecting with their owners is what I loved about Muddy Paws as I started my business 13 years ago. Getting back to basics and focusing on the positives has been the best thing this year. I’ve taken over many dogs as the primary walker and feel like I did when I started the business. And the customers are happy. I’m optimistic that things will improve and will be better than ever. If I was successful in building the business before, I will do it again…and this time, I have experience.

Tell me something you learned about your business in 2020:

I learned that no matter what you put into your business, some things are out of your hands no matter what. Having your own business is not easy, only the driven survive. The best way to survive a pandemic is with a positive attitude, a determined spirit, and wine. Lots of wine.

 

 


Amber Van Denzen Suarez, Atta Boy! Animal Care

Amber Van Denzen Suarez, Atta Boy! Animal CareWhat was the best thing that happened to your business in 2020?

We were able to grow our team, prep for our transition to Employees + still had revenue growth!

Tell me something you learned about your business in 2020:

It’s all about the SYSTEMS. Have an SOP for EVERYTHING, so if you want or need to walk away – you know that anyone can be successful in maintaining the business. Constancy is key for happy pets, and happy people- whether staff or clients!

 

 


Erika Godwin / Barketing Solutions Inc.Erika Godwin / Barketing Solutions Inc. 

What was the best thing that happened to your business in 2020?

We were able to help pet businesses weather the pandemic! With very few of our clients forced to close their business, we were able to help them modify and adapt their marketing strategies by using their website as a tool. The pandemic has helped pet professionals understand the importance of their online presence and we are grateful so many have trusted Barketing during these unprecedented times. Seeing the impact that we are able to make in the lives of our clients and their business is amazing!

Tell me something you learned about your business in 2020:

We learned how important our role is in the pet industry as website professionals. As a thought-leader, we learned how to quickly adapt to change and apply new and updated strategies to help our clients pivot to stay ahead of competitors. We learned how our clients count on us and we have their backs!

 

Sick of all the negativity about your business out there? Want to be around a bunch of KICK ASS people in the pet sitting and dog walking industry making things happen? Challenges, Accountability, Coaching, Training, and more?


Amber Maus/Pawfect Pet & House SitterAmber Maus – Pawfect Pet & House Sitter

What was the best thing that happened to your business in 2020?

The best thing that happened in business is being able to just stay “open” when many others are closing their doors.

Tell me something you learned about your business in 2020:

I learned that clients will continue to do business with you as long as you stay open, offer options with different circumstances that might come about, and find creative ways to get the word out to your community.

 

 


The Bark Club Pet Services LLCLinette Rodriguez The Bark Club Pet Services LLC

What was the best thing that happened to your business in 2020?

A the best thing that happened to my business this year was the changes made to adapt to the changing times. I was finally able to have time to create a system and process for new clients (onboarding customer journey), create social media pages to build an online presence, learn more about sales, change to a name more suited to my greater vision, and add a new service (Dog Training). Having had struggled at the beginning of the pandemic (with a minor anxiety attack lol), I decided to hold on to my greater vision which leads me to dig deeper into improving my service, branding, systems, and processes.

 

Tell me something you learned about your business in 2020:

In business, there is always a risk. Whether that means not doing anything and staying in fear or mustering up the courage to move towards action, both have risks (not living the life I want vs achieving my goals). My business has taught me that there is no better time to take action than right now. Waiting is never the answer. My business is resilient because I am. My business is growing because I am. If this year in business has taught me anything, it is that the reward of what I want (my goals and dreams) are worth overcoming the challenges, that even in the mist of craziness and uncertainty, so long as I stay focused on my greater vision, the solution, different opportunities will be presented to get me and my company there. I’m thankful for this year and the lessons I’ve learned through the “struggle.”

 


Sarah Wright. Tom and Toto Ltd.

Sarah wright. Tom and Toto ltd.What was the best thing that happened to your business in 2020?

I set new rules and boundaries so when clients returned after lockdown they all had to book a regular slot which they were all happy to do. It has made my scheduling a lot easier and means more consistent hours for my staff

Tell me something you learned about your business in 2020:

I learned how much people cared about it and wanted it to succeed. This is down to the relationship we have built with them. It has made relationship building a priority in my business. We have two thriving Facebook groups now and more consistent touchpoints via email to keep the communication going with our clients. It’s much more than a dog walk.

 


 

You’re Turn

I want to know what blessings and lessons you learned in 2020. Go ahead and add it in the comments. I will be waiting to hear back from you. We need to celebrate. No matter how small it is. This year has been a year of pruning. Cutting back so you can grow stronger. Let’s here from you below. Don’t be shy.

 

Join Jump Mastermind

business mentors, financial services, ppp loan

Episode 221: Will My PPP Loan Be Forgiven?


Many of you have gotten a PPP Loan with hopes that it would be forgiven. Currently, the 28 weeks have passed and you might have started to see some people starting to say my loan was FORGIVEN. What is this all about and how can you do the same?

This week, I moved my regularly scheduled content around to get you this time-sensitive topic. I reached out to Linda and Trevor who have over 60 years of experience combined in the financial services industries. Linda Rey has owned, bought, and sold a business, and Trevor has managed multiple businesses. They have seen what works and what doesn’t work when it comes to business financing especially now with COVID. They have helped many people through the loan process. 

The questions they answer:

  1. Where does one submit their completed PPP forgiveness application?
  2. What happens if someone received the SBA Economic Injury Disaster Loan (aka EIDL), how does this affect their PPP Loan?
  3. If someone was approved for a PPP loan and used 100% for payroll, why is there chatter of the SBA saying that they aren’t going to forgive $10k of the PPP loan because of the advance?
  4. Should I submit my PPP Forgiveness now or should I wait?
  5. I heard that PPP loans are going to automatically become 100% forgiven. Is this true?

Biggest Takeaway You Don’t Want To Miss: 

  • The PPP loan forgiveness program allows for forgiveness, certain percentages of the amount of the loan, depending on how you used the loan under (eligible expenses) and the idea is that you do not have to repay the loan.  
  • If you had a grant for the EIDL loan and you received that grant, then when you go for forgiveness the amount of that grant will be subtracted, which converts the grant to an advance. 
  • There is chatter out there on the internet about people saying wait until you file is because the chatter and talk in legislation is that in a new round of stimulus potentially, Congress may repair this aspect of the PPP program with the grant not being forgiven. 

 

Bella In Your Business Show Highlights:

  • 2:30 – What was the PPP for?
  • 4:30 – How to get the PPP loan forgiven?
  • 8:11 – What happens if someone received the EIDL and how does that affect the PPP loan from being forgiven?
  • 12:17 – Why is their chatter that the SBA is saying they are not going to forgive the $10,000 of the PPP because of the advance? 
  • 15:30 – Should you wait to file for your PPP to be forgiven?
  • 17:20 – Who is Linda Rey and Trevor?
  • 21:23 – How much does Aurora Consulting cost? 
  • 23:50 – How to reach out to Linda Rey and Trevor? 

 

 

 Links:

https://auroraconsulting.biz

http://youtube.com/lindareyandtrevor

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

 

Are you starting out? Been in business for less than two years? Get your startup resources here.

Do you own an established pet care business and you want to take it to the next level.? Get Your builder resources here.

 

 

4 Reasons Why Professional Dog Walkers Should Be Excited That Rover Partnered with Walmart

Did you hear the news? Rover pet care actually partnered with Walmart. I’m going to tell you why there are four reasons why you as a professional dog walker and pet sitter should actually be happy in this as a pet sitting and dog walking business owner.

I have seen the knee-jerk reaction about this online and I could see a lot of feathers get ruffled or tails not wagging so hard. So I wanted to address this here with you.

dog walking business
1. Exposure for the Professional Pet Sitting and Dog Walking Industry:

The very first thing is exposure. When I first started my professional dog walker business in 2002, we were still fighting the whole entire world, letting them know that professional pet sitting and dog walking actually was out there and as an option. Nowadays, we still are fighting to educate people that we exist, just not as much. There are still lots of people that don’t realize that they could get a professional dog walker or a pet sitter.

That’s why I am cheering on Walmart and Rover! Let them tell the world about this pet care option. They can spend all the money on all the advertising to help the industry.

They did this last year too. Do you remember that?

It was like millions of dollars! There were billboards, there were radio ads, there were commercials, they were … everywhere! It creates more awareness and exposure, so be happy about that. That’s why exposure is the first reason why I am happy about this.

 

2. First Time Clients Will Try A Professional Dog Walker Out!

While the masses are being advertised to, many will try out the services. But… not everyone will like it. And when they don’t, they will be looking for other options. The clients might get sick of having only one person, and when that one person goes on vacation or is unavailable, they have to go back to the drawing board and go try to find someone else, which is cumbersome. Right?

They might not feel a cohesiveness that they would get with a professional pet sitting company where we are trained and certified pet care professionals.

There’s going to be times when clients are not satisfied. Will you be there to court them when they start looking?

So what do we do when we want more?

We go to our phones, and we start typing in, “Dog sitter Scottsdale,” or, “Pet sitter Scottsdale,” or wherever you are. Right? And now it’s all up to you, the marketer and the salesperson.

Yeah, guys, you guys are marketers, and you are a salesperson. If you’re not, and you don’t like IT, and you don’t figure out a way to overcome that, then you will be dead in the water.

Okay?

Especially now.

Before COVID hit, it was literally …  raining cats and dogs. You didn’t have to do much. As a professional dog walker you really didn’t have to put much effort. Everything’s flowing, economy, unemployment was at like 3%. People were excited to travel, they weren’t scared to travel.

But now we really, truly, have to be salespeople and marketeers because when people start looking, when people start looking for your service, what are they going to see? Are they going to go to your website? Is it going to be beautiful, or is it going to look like a third grader built it?

Yes, I just wrote that.

Unfortunately, sometimes people have really bad websites, and that only reflects on them.

One of the things I say a lot to my Better Marketing with Bella people and my Mastermind people are, it’s kind of like Cinderella showing up to the ball with her hair on top of her head, her makeup dripping down on her face, sweat pants, and no shoes on. She not getting Prince Charming. You have to show up to the ball beautiful and dressed, and hair, nails, and all that stuff if we want to get Prince Charming.

And marketing is just like that.

 

 

pet sitting website problems

 

Your Website

So the very first thing you’re going to look at as your website. (That’s assuming it comes up in Google?)

They type in  “Pet sitter Scottsdale”.

And all of a sudden your blog “How much does a pet sitter cost in Scottsdale?”  comes up in the search.

This google search just got turned upside down because this potential client is now thinking, “Forget about going to a website. I want to know how much a pet sitter costs to my town. Am I going to overpay?” 

But guess what just happened? You are establishing yourself as the authority on the subject matter becasue you are the only one answering this important question. If it’s you coming up, all of a sudden you just created the expert.

You are the expert.

Do you understand why your website needs to be popping now?

  • Your sign-up process
  • Your calls to action
  • Your copy on your website all has to be good

If your secret sauce isn’t on your website and you are not talking about your unique value propositions, then you are no different than Rover. Rover can’t get personalized because they represent everyone. You are unique and I want to see your personality and value shine through on your website in the most unique way!

 

Trust on Social Media

Sign Up Process

This is where a lot of professional pet sitters get beat by Rover. 

Too many pet sitters have a stop in their sign-up process. They stop the sales process so many times. What does that look like? It looks like,
Okay, register to be on our site.
Okay, now wait for an email.
Oh, go check your email.
Oh, I didn’t send it yet.
Oh, here’s your username and password.
Oh, here’s how you do …
Oh, here’s the instructions on how to sign up with us.”

It is just too much. We work for our clients. They don’t work for us. Let’s solve problems and not give them more problems.

I should be able to sign up with you online in under five minutes in my bed, in my pajamas at 1:00 in the morning without ever talking to you. Okay?

Add to that the understanding that your mere presence can be seem as a threat these days (hello pandemic)… and you could be one of those companies right now that is sitting at 20% volume.

Do things like explaining during this sign up process you have options for virtual consultations, and contactless dog walking.

When I say be different and unique, this is what I am talking about.

Email Marketing

3. We are a luxury service that isn’t for everyone.

We are a luxury, and it is so awesome that Rover has literally aligned with the bargain warehouse store. Nothing against Walmart but I’m not sure I would really want Walmart coming into my home because I just feel like it’s too big.

It’s not personal.

Right?

From the Walmart site, it literally shows you all of these dog walking, pet sitting, drop-ins, daycare. And when you click on the service, it takes you to the Rover website. And at the top it says, “In partnership with Walmart.” So you are going to the Rover website.

That’s great. More traffic for them. But it’s also attracting the lower-costing, cheap-minded, bargain-shopping kind of person. And when we’re doing this, when we’re sleeping in people’s beds, when we have keys to their home, when we’re coming in and out of their home quietly while they’re on Zoom, while they’re working or impressing the boss and getting the dog and leaving. It is a level of luxury that Rover can’t possibly promise to everyone on a global scale.

I know so many of your businesses and your secret sauces, so I know there’s so many special things that you guys do.  Even just from community interactions and being vouched for by the community, these are things that really make you different. Rover can never really be you.

So I want you to be highlighting this.

I want you to be talking about this on your social media, on your website, in your sales pitch to people, or when you’re talking to them.

I want you to weave this stuff in there because a Rover sitter can not do this. They are an order taker. “Oh, what’s this? You want to do dog walks every two days. Okay. I can do a walk every two days.”

Well, guys, guess what? The professional pet sitter will sit here, and they’ll go down this whole amazing checklist, and they’ll give you a whole experience.

What’s the difference between the experience of a professional pet sitter and an order taker? It’s the difference between wham, bam, thank you, ma’am.

dog walking clients

4. They Aren’t Unique. You Are!

Maybe if you have a team? That means if someone goes on vacation or if someone’s sick or someone just can’t arrive at the house, someone else will be there to back up. And because of that, you have a centrally-located communication system where they actually, you can share the information, and everyone can get the same knowledge about the household. Right?

It’s not like on Rover, if I’m going to go hire someone else, I have to train them all over again. You take care of that. Okay?

Education

How much education have you acheived? What have you done? Have you done pet first aid and CPR? Have you taken Pet Care Team Training’s course on pet sitting and dog walking and gotten certification? That is a new training that just came out this summer. Full disclosure, I am a co-owner of it. In under two hours you can get a pet sitting and dog walking certification. That is amazing because most certifications take 10-plus hours. That means you’re paying people per hour to do all of that. You can get that certification, and you can also get a Pro Hero, their first aid and CPR certification, so you get two certifications at one place with Pet Care Team Training. If you want to see free videos on that, it’s petcareteamtraining.com/freevideos.

Community Involvement

Do you sponsor like a tee-ball team? Or help out the PTO? Do you have yappy hours? or mutt and mingles? or Santa Paws events? or promote anyone else in your community? This is stuff Rover can never do, and this is stuff you need to be talking about and highlighting in your social media.

Endorsements

Is there any veterinarian that endorses you? In my business, I had a veterinarian that endorsed me. So I’d be like, “We are locally and nationally award-winning and also locally endorsed by Dr. … from … ”  Is there anyone you can ask?

Just being able to say that kind of thing, you are so different than Rover.

Don’t Get Scared. Embrace This!

I don’t want you to get scared by it. I want you to embrace it. I want you to do what you can about it. I want you to make this fuel for your fire to make your business even better. If you hate marketing, if you have no idea what you’re doing, if you’re not producing at least four to five, six videos and putting them on your socials every single month, you’re missing out sorely because the algorithms actually favor videos. Good videos, branded videos. Not videos that you’ve shared from someone else, but something that has your logo, your font, your color on it.

And the same thing with graphics. Better Marketing with Bella is an important backbone in many pet sitting and dog walking businesses.

It’s really important to show me what you’re doing during the day, all of those cute pictures, but it’s also important to bring some professional branding in there, too. Together, it works really well, and it makes your brand look really awesome because you’ve got the personal side and you’ve got the professional side coming together. Okay?

Don’t make the mistake of just sharing others content. It’s not really telling or showing much about their brand. You guys have the unique position that you’re not Rover.

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

 

If you guys are interested in Better Marketing with Bella or want to learn more about it, we literally have one more spot. I’m not even joking about that. One more spot. And I normally would’ve closed the doors by now, but I know that things are so different right now that I’m willing to throw someone in there. So if you’re interested in it, let’s have a conversation. We can jump on the phone or you can go to the website. I am also able and authorized, I am the CEO, but I’m authorized to offer you a discount off of what you’ll see on the website.

 

What Is Your Reality?

Anyways. This Rover thing is not a bad thing. It’s not. It’s really about perspective, guys. Our perspective, even just in 2020 … Let me open this up, all of 2020. Our perspective is our reality. So what kind of reality are you going to choose to have in your life? That’s my question to you.

More Resources:

Bella In Your Business: Longest running podcast in the industry with over 100K downloads.
Free Facebook Group: For all types of pet business owners.

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

video training for employees, staff onboarding

Episode 218: Why Most Video Training Doesn’t Work And The Solution

Why Most Video Training For Employees Doesn’t Work And The Solution

As an entrepreneur and business owner you can customize your video training for employees through various methods. But often, it’s cumbersome as you’re not a videographer or editor. You may run into other issues such as not having proper lighting, software, and equipment. Without all these essential components, and skills, it’s difficult creating video training  for new staffthat truly works. 

Video training doesn’t have to be long, slow, and boring.

Our sponsor, Pet Care Team Training, takes care of ALL of that. Pet Care Team Training is specific, streamlined, and simple engineered for the success of your employee onboarding. Its videos keep the viewers engaged and excited by throwing the right graphics and instructions during the training to keep you and your employees entertained while learning. .

With Pet Care Team Training, you can build the foundation of your training from the video aspect and documentation, and YOU as the business owner get to decide the added things that you want to incorporate in your business.

 

Biggest Takeaway You Don’t Want To Miss:

    • Long videos can cause information overload. Video Learning may not work for everyone and it doesn’t work unless you pay attention. Having said this, you need to invite your team member to be a hero in your client’s story. You also have to cater to multiple learning styles in your training and “Game-ify” your training process!
    • Pet Care Team Training has these cool elements so you can onboard your employees the right way. You can watch it, read it, you can go to a checklist on it, and you can personalize it as your own business. It also has those visual elements that people can see something as we’re talking and see how it’s actually done with actual products. Video training doesn’t have to be long, slow, and boring.
    • You will be a happy entrepreneur or business if you train your employees properly. This way, you will have a staff that are going out to the field equipped and ready to move your business forward. You will get 2 certifications for each of your employees with Pet Care Team Training.

 

Video Training For Employees Show Highlights

  • Main issues, such as how to train someone on everything – 2:50
  • How to have new team members retain information – 6:03
  • List of “must have” training videos – 7:00
  • Make your new team members feel excited to work with you – 9:52
  • Video training brings your employee handbooks to LIFE – 11:05
  • All of the bonuses that come with Pet Care Team Training – 20:24

 

 

video training pet sitters

 

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link – Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’

[smart_track_player url=”http://media.blubrry.com/bellainyourbusiness/s3-us-west-2.amazonaws.com/bellainyourbuiness/BellaInYourBusiness-Episode_218.mp3″ ]

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 216: What You Need To Get Your Pet Business Out Of The Covid Crisis

Pet Business Covid Crisis Survive and Thrive Mastermnd

The Pet Business Covid Crisis isn’t going away anytime soon. Things aren’t going back to normal. They will never be the same again. Consumer spending online is through the roof. Pivots are being made. Businesses are closing while others are soaring. If you want a fighting chance, then this episode is for you. If you have decided you will “wait it out” or keep your business at the low numbers and hunker down, then this episode isn’t for you. In fact, it will probably upset you.

My Jumpers are do’ers. When the world says they can’t, Jumpers say I CAN. I have watched too many of you fight through this Pet Business Covid Crisis to come back stronger than ever and from that you have inspired this episode. Listen in to learn:

  • How times are changing
  • How society will never be the same
  • How COVID will revolutionize the way you do business.
  • Examples of companies who have failed during times of change.
  • The effects of the revolution.
  • How to revolutionize the way you do business.
  • Examples of others doing a great job.
  • 5  areas you need to focus on to survive.
  • The future is actually very bright!

 

If you are ready to Jump and work through things, consider joining me Monday through Friday in the Mastermind. It is where you can have access to me, the group, and all the resources that come along with it. It is the winner’s circle of the pet industry and a lot of fun!

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

financial literacy, financial advice, business coach, podcast episode

Episode 215: Getting In Control of the Financial Numbers in Your Business with Jamie Trull

Financial Literacy

Getting In Control of the Financial Numbers In Your Business with Jamie Trull

 

Jamie Trull is a Financial Literacy Coach and Profit Strategist. She’s fired up about helping small business owners overcome the overwhelm and anxiety of business finances.

After leaving the corporate world in favor of a more balanced life. Jamie founded her Virtual CFO company, Balance CFO LLC. and quickly realized that there was an educational void for smaller business owners and self-employed individuals when it came to financial literacy training.

She pivoted her business to teaching Financial Literacy to help fill that void. Jamie helps entrepreneurs maximize their profit and feel more confident about the numbers side of their businesses. She lives just outside of Nashville in Franklin, TN, and has a 6-year-old son and a 3-year-old daughter who keeps her quite busy in her spare time!

 

What do you do when you don’t know how to get your numbers, what they mean, or how to make decisions in this 2020 climate?

 

Biggest Takeaway You Don’t Want To Miss:

  • Financial literacy can be exciting and fun. It’s not just about taxes or bookkeeping, it’s about making strategic decisions to put your business in a trajectory to really succeed. This way, you can pay yourself more money which is the main goal of a business.
  • How do you keep your business up and running so that you don’t have to go out of business because of Covid? The ones that pivoted blew their businesses upwards, there is still money to be made in this situation. You just need to be comfortable in the uncomfortable, you just need to figure out how to bring in revenue in maybe a different way than what you did before.
  • You should have a smart business strategy. Having said this, we all need to be focusing on strategy and then finding those supplemental ways that we can help ourselves through these difficult times but knowing we got to get back on our feet.

Freebie:

Are you charging enough?

Use this FREE worksheet to estimate your current all-in pay rate and determine if you need to change your pricing!

http://jamietrull.com/byhour

 

Financial Literacy Show Highlights:

  • 1:47 – Why we’re in business
  • 2:15 – Who is Jamie Trull
  • 4:48 – How we actually are in business to make money
  • 7:23 – Covid’s effect on businesses especially to small businesses
  • 38 – What should we do or focus on now in this time of the pandemic
  • 40 – Example on how to pivot your dog walking business during this time of the pandemic
  • 23 – Smart strategy
  • 22 – Are you charging enough?

 

Links:

https://jamietrull.com/

http://jamietrull.com/byhour

https://jamietrull.com/group

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’

 

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

sales, podcast, entrepreneur

Episode 214: New Ways To Build Your Teams Confidence and Selling Skills

Looking for a unique way to build self-confidence in your team? Today’s podcast is all about confidence.

Chris Trew is a touring comedian, sportswriter, and creative coach. He uses his background in improv comedy to help people find their funny whether they are using it for performance or self-improvement. His work has been featured at events like SXSW and San Diego Social Media Day and festivals of all kinds all over the country.

His foundation of Improv Comedy provides the framework for everything he does. Whether he’s teaching a workshop to 100 professionals in a conference setting, a group of 6 for a small business happy hour, or a Zoom for literally anyone, the material is the same. If you want to learn how to boost creativity in the work environment, he’s your guy.

 

Why is Improv Comedy a Confidence Building Game-Changer

 

Biggest Takeaway You Don’t Want To Miss:

  • One Improv class could change how you communicate, listen to people, and the way you share your own stories. Having said this, you can be a better communicator, leader, listener, or storyteller which you can incorporate to your business or personal life to make it more engaging and fun.
  • Improv is extremely portable and very flexible. Chris can teach the same workshop to different groups of people regardless of number. He can even highlight a specific goal that you want for your employees or team.
  • With Improv Comedy, you will develop the ” Yes, And ” mentality and it’s a must learn! – listen to Chris and me in the podcast to know what I mean.

 

Confidence Building Show Highlights:

  • What is Improv comedy, 2.11
  • How can Improv help business owners, 4.42
  • Who takes Improv classes, 11.03
  • How Chris comes to work with your team, 13.27
  • Chris wrote a weird book about sitting close to basketball players at NBA games, 20.20

 

Links:

https://www.linkedin.com/in/christrew/

https://www.instagram.com/christrew/

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

business women, podcast episode, new episode, pets

Episode 212: How To Start A Podcast

 

How To Start A Podcast

business women, podcast episode, new episode, pets 

If you have ever wanted to know how to start a podcast, today is your lucky day.

Chris Laning is a Voice Over Artist, Podcast and Dailicast Producer and Host, Audio Editor, Audiobook Narrator, and a Creative Writer.

He is a former Web Developer (primarily ColdFusion, Javascript, MSSQL) who is as comfortable behind a mic as a voice-over artist (everything from commercials to character voices and explainer videos) and as a podcast host. He has also been editing spoken word audio for over 20 years and has helped several professionals launch their podcasts. In fact, he’s editing and producing several podcasts on a daily basis.

Do you want to market your business through Podcasting?

 

Biggest Takeaway You Don’t Want To Miss:

  • Keep the episodes short, effective, and memorable. You can batch your interviews or solo episodes and be ready for the next 4 months or so.
  • Who should do the podcast – you or add some people within your particular organization and find out what you’re interested in. Then, figure out what your audience is going to want.
  • Sound quality is very important to get your target audience engaged so hiring a producer and editor really helps. And because of this,  your podcast will be more professional.

 

How to Start A Podcast Show Highlights:

  • Who is Chris Laning? 0.17
  • What does Chris Laning do? 1.54
  • How to have a series of podcasts? 3.56
  • Bella’s secret about her Solo episodes 6.20
  • Key points people should keep in mind when having a podcast 7.40
  • Does everybody need a podcast producer? 10.10
  • Ripping audio from Facebook live 14.36

 

Links:

http://neighborhoodstage.com/

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

pet industry revolution

What Side of the Pet Service Industry Revolution Are You On?

pet industry revolution

 

There is a Pet Industry Revolution going on right now

If you haven’t noticed, 2020 is really shaking things up. It is splitting our pet service industry into two segments, and whether you realize it or not, you are on one of the sides. Some pet businesses experienced a temporary dip in business and are back up, but others experienced the same dip and haven’t come back up. The segments are more divided than ever, and some will survive this industry revolution and some will not.

 

 

The startling part is that I fully believe that you are in charge of what side of this industry revolution you are on…if you are aware of what is happening in and around you.

I say in you, because I fully believe that mindset and vision have a lot to do with this.

I say around you, because you really need to understand how society is shifting drastically right now. and how your business evolves as a result

Negating these two things leads to being on the side of the shift that will likely be gone for good.

 

Times Are Changing

People are forming pods and getting closer. They are working from home, learning from home, afraid to travel, or being shamed into thinking that venturing out is taboo.

We are in an election year, and the division of the US is stronger than ever. Human rights and racism is a forefront topic, and our social media feeds just reinforce our self-fulfilling views of the world by algorithms that are supercharged and know us better than our own mamas! (Have you seen the Netflix Docu-Drama The Social Dilemma?)

And news flash: It doesn’t matter how you feel about any of it. There is no room for how you are feeling when it comes to saving your business right now.

I’d actually argue that if you let your feelings get into this, your business will not be on the winning side of this revolution.

It isn’t a time for your feelings right now.

It is time for survival.

You can process it all later, but when it comes to business, if you want to survive, you have to do what you need to do to protect your livelihood.

But some of you aren’t—and I hope this is a wake up call.

Keep reading, but please don’t shoot the messenger…

 

Society Will Never Be the Same.

In the beginning of this year, people were fighting online learning. It was actually comical. I was reading things like “No, I don’t want to learn Pet First Aid and CPR online” and “Home school is for overprotective granola families”.

The idea of a virtual consultation or virtual meet-and-greet was something that would often be followed by an eye roll. The first time someone didn’t reply to the phase of an interview where it asked for a video recording… the CEO said “It doesn’t work” and “I can’t ask that”.

 

Fun fact, it actually DOES work. Just listen to how this dog walking business is crushing it with 100% virtual consultations, and last I checked they were back up to 80% of their customer volume!

 

We had extensive training on it in the Mastermind by one of the world’s leading sales trainers who helped us break it down. We did this back in March and learned what to say, how to say it, and tricks to use on Zoom to be the most effective. The businesses that have implemented this have been winning clients.

There are others out there who I only hear talk about why it won’t work… without even trying it. Our society has changed. People are more comfortable connecting and meeting online than ever before, and many actually prefer it. We are not going back to “normal” or the way it was before.

Not accepting this is the very first nail in a business’s coffin.

COVID has sped up the entire online learning process, and I don’t just mean the formal schooling either. Conferences have been canceled for up to a year. Almost everyone in the world, from CEOs to preschoolers, now learns online.

It isn’t enough to just be online anymore and have a website. You have to have an entire online user experience and a customer experience that give you all the feels, even after the transaction has taken place.

 

video training pet sitters

This will Revolutionize the Way You Do Business.

Businesses have no other choice but to shift.

Well, they DO have a choice, some have just have refused. SMH (that means Shake My Head by the way :).

The businesses that haven’t shifted still think that they are solving exactly the same problems before March 2020. They still think that the only reason why a dog needs a walk is that the pet parent is busy working outside of the home, and the dog needs to have a break in the day (mid-day) to get a walk and go potty.

They aren’t acknowledging that the new problem is that the dog won’t stop barking at the increased number of delivery drivers going up and down the street and the added stress, depression, and anxiety of its owner working from home while (some) are also trying to educate the children too. The new problems just aren’t being acknowledged.

 

delivery service

 

Meanwhile, there are lots of changes in our purchasing behavior. We are:

  • Buying everything online.
  • Waiting in parking lots for their store orders to come out.
  • Washing down groceries.
  • Staying inside our homes going home-improvement crazy rather than traveling around for the summer.
  • Planning ahead for delivery requests and shipments.
  • Researching even MORE online now that there is a barrier preventing us from touching and feeling things.

Rightfully so, people are scared to have people they don’t know come into their home. We aren’t just concerned for our own general health, but now about not getting exposed to COVID to protect those children and older family members who we love. The thought of someone coming into our home to walk our dog or take care of our house can actually be seen as a threat in 2020!

But pet business owners aren’t acknowledging this. They aren’t addressing it in their marketing, and it is going to make the dip in business even deeper, possibly to the point of no return.

This is a revolution that is happening. Things are changing and your business must change with it. If it doesn’t, history has shown what could happen.

Think about the businesses that have gone under over the years because they refused to innovate:

  • Blockbuster not going digital is a great example.
  • Kodak actually had the first digital camera but didn’t go to market with it because they were afraid of killing the film industry.
  • Toys ‘R Us took too long to selling online. By then it was too late, and their long time business went under.
  • Nokia didn’t realize that the user experience for a phone wasn’t voice but data, and they didn’t shift to software like they should have.
  • Borders books failed to adapt to new technologies and just kept books in a store, leading to their demise.
  • Sony actually had the software to create a device better than an iPod, but they were afraid to test something new and address illegally downloadable music, so they faded off into the musical distance.

All of these examples and more are powerful when you just think of how ideology can change a business trajectory. There are 45 more examples of big brands you know that have faded off into the sunset because they failed to innovate.

 

What Happens When A Business Revolution Is Taking Place?

When there are great trials in humanity, two things happen: People either fall or they rise. The pet services industry isn’t immune. During the 2008 recession, major start-ups grew into a huge business. Ever hear of:

WhatsApp?
Venmo?
Groupon?
Instagram?
Uber?
Pinterest?
Slack?
Square?

Many of these startups were driven by the consumer’s distrust in both the economy and big brands.

The idea of jumping into someone’s personal car, rather than a taxicab company made people feel good.

Feeling the power of curtailing big banks by using an app to exchange money, excited people.

Saying bye-bye to major telecom companies who were charging an arm and a leg just to talk to far-away friends made people feel like they were taking back their power by enabling communication to happen over an app.

This is the time for innovation. While your competition is still solving old problems, you solve the new ones. While your competition isn’t addressing contactless meet-and-greets or dog walking, you do! This is how you adapt and change to meet the current times.

The year 2020 is forcing you to shift your growth and adopt different ways to think and do business because society is changing at a rapid pace.

 

Businesses That Will Fail During This Revolution:

bubble burst

 

If you are one of those people who refuse to accept that the world has changed and that you need to change with it, your business will not make it through COVID. Bold statement? Yes.

I have read so many pet sitting and dog walking business owners type things like “COVID is killing my business”.  No, my friend, your stinkin’ thinkin’ mindset is killing your business.

What COVID is doing is it is forcing you to rise like the cream of the crop or die a slow and painful death. As you watch, the years and years of your business that you have sacrificed your life, relationships, health, finances, sanity, vacations, and time with family for are slowly dwindling away.

It is only a matter of time. The revolution is happening. The bubble is bursting in the pet care industry.

A short while ago, everyone and their mother were starting a pet sitting or dog walking business. People were charging poverty wages ($10 to $15 a visit) to do something they loved. Others were refusing to grow out of a job and into a business.

Now it is like watching a bubble burst.  Those who have a strong business (sure they are hurting or down), they will survive. And those who were just gluing it together every day are not going to withstand the length of stress that this pandemic is pressuring small businesses with.

According to a study that Proceedings of the National Academy Of Sciences Of The United States (PNAS),

“Our results also highlight the financial fragility of many businesses. The median firm with monthly expenses over $10,000 had only enough cash on hand to last roughly 2 wk. Three-quarters of respondents only had enough cash on hand to last 2 mo or less.* Not surprisingly, firms with more cash on hand were more optimistic that they would remain open by the end of the year.” 

I witnessed this when I was on the phone with companies who didn’t know how they were going to make payroll for the upcoming week because of the avalanche of cancellations happening in their business.

It is sad.

It is so sad, and I was crying with them all on the phone thinking that we need to be better than this! That fueled my fire to throw out my 2nd and 3rd quarter content marketing plan, and I buckled down to create 17 pieces of rich content to help support and encourage you all throughout this crisis.

Here it is for your reference:

The Pet Industry Revolution Is Here and Happening Whether You Want to Acknowledge It Or Not.

This wasn’t expected. We didn’t know this was going to happen. You did not do anything to cause it. But SUPRISE!!!! A new way of life IS here and nothing is going back to “normal.”

Some are better off than others having a larger staff that they have had to cut back but their volume was so big that cutting back meant that they were still in business. Meanwhile, others were already struggling to make ends meet and this revolution, if not adapted to well, will end up crushing their business.

Some businesses didn’t do things to build and keep a strong business foundation. Everyone was in shock and bewildered when we went under quarantine and lockdown. Rather than use the gift of time to build their business stronger, they were paralyzed in fear.

But it is all only temporary. This revolution is not only going to change the way we do business but change the landscape of pet sitting and dog walking businesses.

With the exception of places like California and NYC who are seeing a mass exodus of people moving to a different place, we have to remember that the unemployment rate is going down, the economy isn’t doing that badly, and most of the clients that pet sitting and dog walkers help are still working.

 

Be Honest Have You Revolutionized The Way You Talk To Your Clients Or Do Business?

 

walking dog

 

Even though people are working from home now,  pet sitters and dog walkers aren’t selling the reality that working from home is tough.

It isn’t a walk in the park as many fantasize it to be. We must start pulling the curtain back on and asking questions like “how many times are you really walking your dog a week?”

I think we are all telling ourselves a lie. It is like saying “I will go to the gym” but then you never actually do. How often are people really walking their dog from home?

I bet it isn’t as much as they think.

But no one is talking about this.

Recently, I challenged my Mastermind members to post about this and the results were off the charts with engagement. I showed them how to work magic and get conversations going that they normally wouldn’t have had. Have you done anything like this?

Why or why not? Seriously, I want to know. Write me below in the comments for this blog!

How Window World Is Doing It Right

I am editing this blog to bring you this incredible example that just came across my desk. I am shopping for new windows for my home and received this video as a confirmation for an estimate that is happening next week. I want you to watch this short video. Pay attention to how you feel and contrast why this message is so much more impactful on video than if it were just written out. This is so simple. It is so easy, and every single one of you reading this article, right now, can do this.

The Way You Respond To The Revolution Happening Will Determine Your Business Future 

respond

 

Let me remind you that your clients are just working from home.

Most of them still have a job. In fact, most of the people who pet sitting and dog walking companies service are not the sector that is out of work. They aren’t blue-collared workers. They are the affluent white-collared workers.

In other words, the money is still there.

Maybe even more money is there because not as many people are traveling. I mean, just look at the earnings for Home Depot these days!

What are you doing to convince your community that they need their dog walked or to inspire them to take local road trips if they don’t want to fly?

It is critical to remember that you sell peace of mind, trust, and security; that you exchange guilt for money, not hours for dollars.

If you stay in the mindset that you exchange hours/minutes for dollars it will be a hard struggle. You will be the business that doesn’t survive this year, and you will not survive this dip. You will be the one lacking excitement in your business, dreaming about selling, or switching careers because you have come to despise entrepreneurship.

So what do you do? If you want to be on the survival side, how can you accomplish this? How can you revive your business, and make it so that it is in a strong position for years to come and maybe even in the position to take over the market share of those that didn’t come through this alive?

I have some ideas for you… but it is going to take work. It isn’t going to be easy. You probably will try to resist some of it. I know these work because as a coach I get to see a huge variety of business owners all around the world. There are some keen traits of every successful business, and I am going to walk you through them now.

 

Five Areas You Need to Focus on Right Now to Survive:

  1. Mindset
  2. Location
  3. Messaging
  4. Customer Experience
  5. Leadership

 

1. Mindset

mindset

 

If you want to believe that the sky is falling and that everything is going to crap then I can’t help you.

If you are one of those people who say things like, “Why is this happening to me?” and you aren’t open to changing that mindset to “What is this trying to teach me?” then you should just stop reading now because this will be a waste of time.

But if you are fighting to see the good, and if you want this to work, then please keep reading. I have been sitting here fighting alone with you since March and what I am about to share with you is WORKING for my clients all over the USA and Canada!

Let’s rise above it all. Let’s fight this together.

What does that look like?

  • Read or listen to books.
  • Get a morning routine.
  • Get a pack of comrades around you all in the same position (Mastermind).
  • Feed your brain by listening to others’ successes and struggles.
  • Do some affirmations.
  • Live in a state of gratitude.
  • Humble yourself to ASK for help when you are feeling down or weak.
  • Tell people what you are going through so you don’t drown alone and others can help pull you out.
  • Take charge of those gosh darn voices inside your head!

2. Location

This is hard. This is just about the only thing you can’t control, and if you are in places like NYC or the Bay area where there are droves of people moving out of your area, I don’t have any life-changing advice. HOLD ON TIGHT, and try your best to wait it out.

But one thing I can say is that shelters have never been so empty. So please focus on the fact that although people might be staying home, there have never been so many pets at home. It is our job to figure out how to become relevant to help service these pets. What can you do? What problem can you solve? Are you asking for the sale? Are you attempting to bring on new clients?

If the trend in your area is that people are moving out, or your clients just aren’t coming back, then it is time to go back to Marketing 101 and start making connections, collaborating with your community, and getting your name out there.

It is time to start setting goals of getting X clients by DATE. We are doing that weekly and monthly in the Mastermind right now.

How many clients do you need to get today in order to get your revenue back to where it was? Do you know that number?

You need to start tilling the land in your location. Connect with people. Grow with them, and see how you can come together to get through this together. There are a LOT of ways that you can do this and there are many of my clients who have been successfully doing this with the right strategy.

3. Messaging

Website messaging

I think by this point we all know someone (if not ourselves or family) who has had COVID-19 or died from it. It’s sad, but true. There is an enormous social responsibility right now that is leading to fear of being judged for going to Costco or getting on an airplane for a trip. The secrecy surrounding normal activities is real.

As a society, we are riddled with an uprise in mental health issues from anxiety, depression, and even domestic violence. We are NOT okay, and as a business it is important to be sensitive to this.

In the pet industry, we get to care for and represent the most innocent and unconditionally loving creatures—our pets—and this is an emotional experience. Those who are negating this are missing the mark.

Now, more than ever, it is time to be emotional on our websites.

Before March 2020, I said that you are missing the mark if I can copy and paste your website onto another pet sitting or dog walking company website.

Now I am upping the ante. If you are not showing masks on faces, showing how you are using your personal protective equipment (PPE), doing contactless pick ups and drop offs, promoting virtual consultations, and THEN the online scheduling and back-up plans, showing that you are established, carfeful, and connected in your community, then you can not cry when people aren’t contacting you.

The world is afraid right now.

Rightfully so.

Social media messaging

What are you doing to control the narrative that you are using PPE, that your clients are protected, that you have contactless pick up and drop off, etc.? All the things we mentioned about your website above, should be talked about, shown, and told on your social media postings and in your stories.

Sixty percent of a buying decision is made before a potential client ever contacts you. What is your social media saying about you? If I go there, are you just sharing videos of viral pet videos? Or is each post establishing your personality and showing me that you are sensitive and considerate of the current climate?

Plan out your content. Make videos. Appeal to people’s emotions. It is not a time for you to stick your head in the sand. Now, more than ever, you need to be a superior marketer to save your business. Or, you can get on the wait-list for Better Marketing with Bella.

Shortly, we will open for two weeks to accept people into our program for January through June, 2021.

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

 

4. Customer Experience

This is the feeling that someone has when they are doing business with you. It is meeting them where they are in their life journey, whether feeling scared, excited, remorseful, or curious and everything in between.

You must take charge. Let people know what to expect. Answer their questions before they even know they have them. Be a leader in your business and community.

Now people are looking for leadership and confidence. They might still have their job, but they might be scared of the future and feel like they need to hold on to their money a little longer than they normally would. They might be hesitant to spend because they don’t know what’s happening in the world.

Your customer experience is an entire sector of your business that makes people happy to interact and patronize your business. This isn’t something that can be overlooked—especially now.

I really love what Joey Coleman says about this subject. He is definitely an expert and did a great job explaining it on this podcast and then in his Mastermind workshop.

 

5. Leadership

There are businesses that are thriving. I am proud to call many of them JUMPERS. They are in my programs, they have been listening to my suggestions since March, and I will bet you $100 they have been doing it scared.

But it is working.

There are businesses whose customers or profits were decimated to 20% and are back up to 80% now. They ASKED all their clients to come back… 10 a week, calling them up on the phone to come back to them.

They don’t just “keep in touch”. They ask for the sale. There is a difference.

They have taken my guerrilla marketing ideas and done them. And they worked!

They have put their head down when they had to be closed and tightened their foundations by focusing on customer experience, SOPS, and the long list of things they have been wanting to do. They realized that despite the world falling apart that they were given the gift of TIME and they weren’t going to discard it.

They kept focused and worked hard.
They changed the problems they were solving.
They changed up the stories they were telling, the videos they were doing on FB live, the local connections and collaborations they were doing.
They leveraged relationships both internally in their business and in their community. They tested methods.
They kept hiring through the pandemic, they upped their educational game, and they sharpened their mindset.

They showed up on our coaching calls through Better Marketing with Bella and started doing Instagram stories and woke up with four new client inquires because of it. (True story!)

Gosh dang I am so proud of them.

Was it easy? Hell to the no!
Were they scared? Hell to the yes.
Did they think about throwing in the towel? Uh huh. Almost every one of them.

But they rose above it!

They relied on the positive community that they chose to be a member of. They decided to do it scared, try new things, and test theories as they were zigging and zagging with current events.

 

The Future Is Very Bright

Plan a

 

Imagine a world where more pets are adopted into loving homes, where affluent clients still have their jobs, and business competition has been drastically decreased. Imagine a world in which your messaging, marketing, and unique value propositions are completely unique and where your foundation, systems, and processes are solid.

This is what I believe the future will be for those who want it. There is nothing stopping you from embracing this reality. If your business is slow, pick yourself up, and start fixing and improving your foundation. Get everything checked off your to-do list, and align yourself with your crystal clear vision so you can take the next decade by storm and make all your wildest dreams come true.

The sad truth is that not everyone will still have a business after this.

You will. If you are a Jumper, if you let me help you, and if you show up for me and do it scared.

I know it might feel awkward. I know you might even feel bad for doing well, a feeling called survivors guilt.

But I don’t want you to focus on that. I want you to focus on getting through this, because in the end, the only thing that is going to determine your outcome is your own mindset.

Here is what one of my clients, Amberly from Pawfect Pet and House Sitter posted this week in my Mastermind:
Jump Mastermind

 

Tell Me Below How I Can Help You

I am here for you. I want to help you fight through this. Let me know below what you thought of this article and what questions you have about moving forward. Are you going to ride it out? Are you giving up? Are you fighting through it? Where are you at in this journey?

I want to know.

Write me below.


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

{FREE} Pet Sitter and Dog Walker Marketing, SEO, and Social Media Training Series

Free Pet Sitter and Dog Walker Marketing Training

Ever wish you could get free training on marketing, SEO, or websites?

I am pretty sure you do because as members enter into my free facebook group, over half of them are wondering about how to market online.

It is their biggest challenge.

They ask:
How do I get more customers using social?
How do I show up better on the search engines?

It is all like this mystical unicorn flying around that everyone wants to catch.

Does any of this sound familiar?

Especially now, during/after COVID has taken many businesses to their knees. I am sure something like this would be exciting and welcomed right now. Something you can learn about?

It is already created… and FREE!

I while back Erika from Barketing Blog and I did a series for you called Jump Into Barketing! It lives on the Jump Consulting Facebook page on a playlist, but when was the last time you looked at a playlist? So I thought I would put it all together here for you 🙂 Here they all are. Free Marketing Training  for you!

 

How To Rank For The Right Search Terms On Your Website:

Erika builds websites all day long. Probably done hundreds of pet sitting websites and my clients. She knows what she is talking about. (PS) We had tech issues on this one so skip ahead to the 7 min mark!

 

 

Offline Bootstrap Marketing Ideas For Your Dog Walking Business

 

In this training, we took it offline and talked about things that you can do around town to drum up interest in your business. These just take some elbow grease and a 100 watt smile. Freebies included

 

BMWB

Sick of doing your own graphics? Want us to do them for you? Space is limited.

Why It Is Important To Constantly Monitor Your Website and What To Watch For

 

It isn’t enough to just have a website. You have to make sure it works. It is like asking yourself if you would never get an oil change for your car or tune up? It is needed. Today, Erika shows you exactly what you need to watch for… Freebies included

8 Things You Need to Do Well On Facebook To Grow Your Business

 

These are timeless tips, taken directly from the presentation I gave when I presented at the Groom Expo. You can use these tips today! Freebies included 

 

mastermind pet sitting

How To Use Facebook Groups To Expand Your Pet Sitting and Dog Walking Business and Get More Staff

Facebook groups are still all the rage. They are a powerful tool that you can leverage by starting your own or contributing to an existing one.   I speak on stages all around the world on this topic, so listen in as I take that knowledge, apply to to the pet industry and give you three examples of companies killing it by marketing on Facebook Groups! Freebies included. 

 

Creating Your Avatar, Buyer Personal, Customer Profiles…

Knowing your customer intimately will make all the difference in the content you create, the messaging you post, and the way you position your website.  Freebies included

 

 

How to Rock Facebook Competitions

The legend Kate McQuillan from Pet Sitters Ireland joins the show today to walk you through everything you need to know to have a successful competition.

 

How To Use Social Proof To Explode Your Business


 

How many google Facebook reviews do you have? Do you know what to do with them once you get them? How to leverage the most out of them? This training is going to teach you exactly what to do with them.

 

How to Get The Right Community Partnerships That Will Help Your Business

 

Ever try to connect with your community but sad about how it has come out? Want to get more out of these relationships to help your business and theirs? Today’s training will show you just that!

Here are more free marketing training resources from our blog…

Did You Enjoy This Series?

Let me know below. What was most helpful and what would you like to see more of? For more ongoing free marketing training, be sure to subscribe to my podcast, Bella In Your Business.

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

entrepreneur, pet industry, dog walker, podcast episode, COVID19, marketing, marketing tips

Episode 211: Marketing Tips From A Pro Through Tough Times

Marketing Tips From A Pro Through Tough Times

 

Byron Ingraham is a Facebook Advertising Expert, Best Selling Author, Business Strategist, and a Speaker. He is an Air Force Veteran turned entrepreneur. The reason he decided to become an entrepreneur is to give himself the freedom to help individuals achieve their dreams in business.

He also helps local businesses systematically leverage Facebook ads to generate leads online. In addition, he assists entrepreneurs and business owners in achieving their peak potential in their business while attracting their ideal clients and customers through marketing strategy.

Byron wants you to always remember that the difference between dreams and goals are deadlines!

 

How can your business pivot?

 

Biggest Takeaway You Don’t Want To Miss:

  • For some businesses, it’s not just a 1 or 2-degree shift, sometimes it has to be a 90-degree shift in what you’re doing. Or maybe, you just need to be creative.
  • Think outside of the little box of how do you do that one thing which is solving the core problem. But first, you need to figure out what’s the problem. Business owners tend to stay on a surface without asking enough questions.
  • It’s all about where you put your energy and focus. Also, marketing to your audience in a unique and more engaging way – listen to Byron!

Freebie

Free 15 min strategy session for your business:

  • https://www.byroningraham.com/strat

Show Highlights:

  • What you can do as business owners to go through the pandemic, 1.29
  • Ways on how to pivot, 7.30
  • Where to focus and put your energy, 12.34
  • How to market to your audience, 15.05

 

Links:

www.byroningraham.com/strat/

www.facebook.com/thebyroningraham/

 

 

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  • Click this link –Bella In Your Business
  • Click on the ‘Subscribe’ button below the artwork
  • Go to the ‘Ratings and Reviews’ section
  • Click on ‘Write a Review’


Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Dog walker, pet sitter, blog, business blog, hiring, recruitment, new staff, interviews, business coach

Secret Elements To Having A Kick Ass Pet Sitting and Dog Walking Interview Process

When most people think about marketing, they think about getting new clients. However, 50% of your marketing efforts should also be on getting the right people to work for your company. But finding the right dog walking or pet sitting candidate isn’t just looking for a needle in a haystack. It is the entire pet sitting and dog walking interview process that needs to be shaped to appear attractive to your prospective new employee.

It is all about courting them, attracting them, exciting them, and keeping them engaged.

When you can accomplish this, people will be banging down your door to work for you. They will be excited and eager and your ghosting at face to face interviews will go way down or be eliminated.

We talk a lot about what you should look for in a candidate and in the past we have already walked you through:

 

So that should definitely get you started with the nitty-gritty. But now I actually want to break this down to show you what both sides can experience during the hiring process. It isn’t all about the business and what the business wants. You have to appear “sexy” to the applicant too. You have to make them want the job and the very first impression they have of you is the hiring process.

So let’s make this interesting…

In a volatile job market

it can be difficult and time consuming for businesses to have the perfect hiring process. BUT a standardized hiring system is crucial to fairly screen and interview candidates. Your hiring process says so much about your company before introductions are even thought of.  Applicants are not just applying for your job but many others as well. They are getting responses from different companies and they are all making them feel a certain way.

Stand out in your business! Make them feel connected and excited about their application with you. I am going to break down a few ways you can accomplish this so hopefully, you can take your process from drab to exciting.

https://www.facebook.com/jumpconsulting/videos/3793818700632391

Advertising & Creating Interest In Your Dog Walking Interview Process

Once you create an ad, you have all the ability to play with where it shows up and test the different titles and descriptions. How do you know which ad copy performs best if you don’t test it? How do you know if you post a link on Facebook, send it out in an email, or post it on a job board – which actually performs? With this data you can start honing in on what works and stop wasting your time on what doesn’t work.

I always suggest to play around with the tones of your ad. Create an ad like you are talking to your best friend, create a corporate one, and then create one with the fun pet lingo that you use in your daily adventures with your clients. Which will get the most interest? Which will draw out the best applicants?

 

See how many jobs you have “open” and how they are performing

 

The only way you can tell is if you test all of this and track the conversion rates. JazzHR lets you post as many hiring ads as you want

…and posts them on over 20 job boards

…it also tells you how many eyeballs see it

…finally how many actually apply.

This info alone is so super valuable, if used.

You can also import them easily to your website to see if that has any effect as well. How professional does it look when you have a formal job application on your website? The applicant is coming to your virtual house and knows exactly what kind of company you are.

The dashboard will show you all the important info you need in one place. Know what works to get the right people excited.

 

How Sexy Are Your Basic Information & Screening Questions?

The next most important thing when creating the best dog walking interview process is to not get bogged down with all the “unsexy”  typical questions that everyone asks. Here, you actually have the ability to insert your company culture or witty nature through collecting their basic info and screening questions.

How about asking some exciting WHY questions to your applicant? Things that show that you actually care about their opinions and their desire to apply for the job. Tailoring these questions can attract or detract your applicant to the job so think hard and long about what the right questions can be. Don’t be afraid to make it about them. Like, “Describe your dream job?” or “Describe two things about this job that appeals to you” or “Tell me one thing that could be a downside to this job?”

Seeing how much thought they put into this can really save time in the hiring process to weed out applicants who aren’t meeting the basic job requirements or applying just to apply.

In this stage, you can hear their heart – and hopefully, if you word it properly, they can hear yours too.

 

Stop Looking At The Duds! You Are Wasting Your Time.

I have been in your sneakers… I know what you are looking for when you are setting up your pet sitting and dog walking interview process.

You want:

  • someone in your service area
  • a candidate available the hours you need
  • an applicant who is physically able to complete the job
  • someone who has a smartphone
  • plus insurance
  • and a car.

Am I right? (I got you boo!)

It is exactly why I included those questions and more on the knockout questions that you get, complimentary when you sign up with JazzHr.

But more so, these questions – are so important because why would you want to waste your time with someone who doesn’t even meet your basic criteria?

And one step further, what are your knockout questions saying to your applicant? How about going one step further and slip in something like, Do you mind ending your shift with slobber and dog/cat hair on your clothes? Give them a win when they are filling out this online application. Make them chuckle, smile, or get to know your brand through what you ask them.

They will see that you are looking for the necessities but also have enough of a personality that you just perked their interest to work for you!

Wowzas! Interested?!?!

and the best part?

You get to determine what is an acceptable or unacceptable answer and can set up this process so you don’t even see the unqualified applicants. Imagine that… less toads you have to kiss before you find the proverbial prince charming!

 

via GIPHY

 

Knockout questions help to detect the red flags and absolute no-gos with no extra work! (Check out our previous episodes with Jen for more info on this.) You even get to control if you still want to view the flagged applications, or if you just want to eliminate them right off the bat. This becomes a next level screening process to find those hidden gems in the bunch with minimal work to you.

All this info is stored inside the applicant’s profile too so you don’t have to sift through email threads and try to piece together all the info. It is all in one place for you to reference. Especially when you are exchanging communication with the applicant.

This brings me to my next exciting perk in this journey to finding amazing staff…

Text Your Applicant!

If you are reading this, I am sure you have hired before and I am sure you have a story of one time when you were ghosted. While I can’t guarantee that won’t ever happen again, I can tell you that being able to chat with them real-time – through text messages can really help get that bond established and make them feel like they know you .

Oh, and you can systematize all of that too. Create your standard text messages that you send to people you are really interested in like:

“Hey (name)! I loved reading your application. I am out right now, but I wanted to let you know to watch your inbox because my tail is wagging fast to forward you onto the next phase of our hiring process! Bella, Bella’s House & Pet Sitting. 

or maybe something like this:

Good morning (name)! Just wanted to let you know I am looking forward to finally meeting you face to face today! I feel like I already know you – and can’t wait to chat some more. By the sounds of it, you sound like you are on your way to be a great addition at our company! See you soon! – (Name) 

I guarantee no other suitors (companies) are getting that excited or personal with applicants. You need to drop some bread crumbs to get them excited about this process. Remember, it isn’t just about you.

texting applicant

It can even be used to send updates during the interview process or a thank you text…. instead of an email.

But why not just do it from your company phone?  That was my first thought. 

With this method, the texts stay in the candidate’s profile, and anyone who is accessing your account can keep up with the convo! You can’t do that if you are doing it all on a physical phone. Not to mention you can systematize the heck out of it! #winning

Acknowledge Your Applicant Goes A Long Way In All Phases

One of the toughest things when applying for a job is wondering if they got your application, when (or if) they will reply, or going back and forth with scheduling. Not only is it nerve-wracking for all involved, but it typically produces a lot of untrusting emotions and stress.

dog walking interview process

Make the dog walking interview process nurturing. Let them know through auto-responses that you got their application and they can expect a reply in X hours/days. This is important because looking for a job is depressing and daunting. The applicant is not feeling the greatest, so it really doesn’t take much to stand out from everyone else and be human.

When you are trying to arrange a time to meet virtually or in person or on the phone, how about setting up a calendar where they can select a time that works for you? This will speed up the process, eliminating the back and forth, and leave your applicant feeling impressed that you have thought ahead and smoothed out the process.

calendly email

 

How Do You Think That Makes Them Feel?

Imagine how they are now thinking it would be to train with you or learn their new job from you? You are building their confidence in your company making them want the job even more.

It is an opportunity to take these small nuances that often become a put off to applicants and it is where YOU can shine and excite the applicant.

via GIPHY

 

Are You Breaking The Law With Resume Collection?

The last thing we need is another thing to keep track of during the dog walking interview process!

Did you know that the law requires you to keep all of the resumes you have received for 2 YEARS?

That’s a lot of responsibility for anyone to have, but even more so if the hiring process isn’t organized or even located in the same place. Again, this process allows you to electronically store all of this information, and to compound this feature, it will tell you if someone has applied to your job opening in the past and why you rejected them!

jazzhr

Customize your own workflow process in the dog walking interview process.

I know that your secret sauce isn’t the same as your competitor or even someone in another state. That is why I give you the suggested hiring and interview phases but I know that not everyone will be the same. Being able to create your own phases of the interview process, that you feel comfortable with is paramount.

What is even more important is being able to replicate it all with the click of a button. What kind of experience would that potential employee get if every single time you were having to think about it and recreate that moment? That email exchange, that request for a video, that response to the video, that request for an interview or zoom meeting? Not only will your delivery not be consistent, which could affect the love affair you are starting with a potential hire, but it is also emotionally draining.

Because I know you get your hopes up when you see a candidate that you like…

So let’s front load this sucker! Let’s take a moment to create some phrases that are comfortable for YOU and then make it all work with the click of a button.

Sound easy? It really is… so many in the Mastermind are crushing it with this method and able to hire on-demand because of it (If I sound like a proud Mama Bear.. it is because I am!) 

And bonus thought – having this automated allows you to tweak the entire process if you see that people tend to drop out at one point or another.

Share Information With New Hires In The Same Place.

No one gets excited about getting a packet in their email that they need to print, fill out, and hand in. (Heck, even my printer is busted at the time I am writing this!) Let alone getting something in the old fashioned MAIL. The time is here – electronic is the way to go and what better experience for this person you are courting to hire onto your team than an easy onboarding process where they can do it all online and easily?

Not only that – but now you have it all in one place so no more file cabinets of folders stacked around your home office!

Think about how it feels from the applicants stand point.
Think about all the time you can save in your own business. If not your own time – the time you are paying others to do this all.

Want To Go All In With Me?

For over 2 years hundreds of businesses in the pet sitting and dog walking industry have partnered with JazzHR to help them do all this and more with their hiring process. The power of this software has helped them to attract the right applicant, hire confidently, and know that they don’t have to be a hostage in their business because their system to find people to hire – works! (and lets face it, they now have a pool to pick from)

I believe in this company and used them in my business and personal hires. When you sign up through me, you actually get 50% off the middle plan AND a job ad AND knockout questions.

It is time to flip the tables and instead of feeling like you need to convince people to work for you – have them begging to work for you!

Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.