dog walking business coach

How Much Does A Dog Walking Business Coach Cost?

Running and operating a dog walking business can not only be difficult, but also isolating. Sometimes having somebody in your corner, helping you make tough decisions for your business can be just what you need to get your bounce back. This is where a dog walking business coach comes in. A dog walking business coach is able to help you “get unstuck” so you can continue to grow and thrive your business – for a cost. But how much DOES a dog walking business coach really cost? Today let’s explore this important question, so you’re not blindsided or surprised should you choose to work with one.

How Much Does A Dog Walking Business Coach Cost?

dog walking business coach

High Cost Coaches

Without naming names, there are a number of dog walking business coaches who I would consider “high cost.” Maybe their one-on-one coaching is expensive, or their products carry a high dollar price tag. The number one question you have to ask yourself with these types of coaches is: Is it really more valuable?

Many people believe in the saying “you get what you pay for.” This makes it very easy for business owners to believe that a high cost coach automatically offers a higher quality service – even if this isn’t always the case. Because of this, it’s imperative that you make the coach show you the value. This can be through social proof, testimonials, or reviews.

With that being said, high cost dog walking coaches are probably going to be more serious about your results. They want to work hard to make sure that their high cost backs up your results.

Low Cost Coaches

You also have the option of working with a low cost dog walking coach to gain help with your business. Something very important to consider here is if your coach is in the biz to make a living and that’s why they’re offering low prices.

The bottom line is you don’t want to work with a coach who isn’t doing this to make a living. They might not care much about your success – because your success doesn’t equal their success.

As mentioned above, you get what you pay for and sometimes it could mean less.

With all that being said, a low-cost coach isn’t necessarily bad. It is 100% possible that everything they are doing is from the heart! I offer tons of free content and low-cost content because I do this for YOU!

Free Coaches

Okay – so there probably isn’t a coach out there that works 100% for free, but many coaches offer TONS of free content! This can include things like:

  • Blogs
  • Podcast
  • Facebook Groups
  • Info-Graphics
  • Charts
  • Samples

Why do we do this? It’s so you can get a feel for the coach’s beliefs and philosophies before you start spending your hard-earned cash. Not only do we want you feel to comfortable with us, but we want you to know what to expect before jumping in!

Different Spending Options

If you choose to work with a dog walking business coach, you want to work with someone that is not only in your price range, but offers a variety of ways to learn. This can include:

  • Private Online Groups
  • 1:1 Coaching
  • Downloadable Products (e-books, etc.)
  • Virtual Classes
  • Subscriptions

It’s important that the coach you work with is able to deliver their content to you in a learning style that works for you. Coaches are here to help you grow and thrive your business. Our goal is to see you succeed!

free coaching session

A Review Of The Industry’s Dog Walking Business Coaches

I always say that as business owners, it’s up to us to wear several different “hats” so to speak. Not only are you the boss, but you’re the interviewer, payroll manager, schedule maker, and so much more. You may want to take your business to the next level. Or maybe you’re just not sure where to turn next. If this sounds like you, consider working with one of the industry’s dog walking business coaches. There are a few different coaches out there that are ready to help you grow your business to its full potential!

A Review Of The Industry’s Dog Walking Business Coaches

dog walking business coaches

Kristen Morrison – Six Figure Pet Sitting Academy

Kristin Morrison is no doubt an industry veteran. She started her pet sitting company in 1995 and began pet business coaching in 2000. Then, she sold her pet sitting business in 2013 and is now a full time business coach.

Kristen offers a large selection of resources for all types of business owners – whether you’re just starting or have been in the biz for 20+ years. Some of Kristen’s most popular resources include:

  • One-On-One Coaching
  • SEO Coaching
  • Workshops & Webinars
  • A Myriad of Downloadable Products & E-Books

Colleen Sedgwick – The Pet Nanny Coach

Colleen Sedgwick (a.k.a The Pet Nanny Coach) has over 14 years of experience in the pet sitting and dog walking industry. After starting her business from the ground up, she has now served over a 1,000 clients in the Philadelphia area.

While she describes herself as a pet sitting business coach, she offers a number resources that would be also be helpful for dog walking business owners. Some of Colleen’s most sought after programs are:

  • 7 Top Flight Strategies For Getting All The Pet Sitting Clients You Need
  • The Pet Sitting Firestarter Program
  • The Pet Nanny Success System
  • The Ignite Private Coaching Program

Bella Vasta – Jump Consulting

Hey, that’s me! After starting my pet sitting business while in college, I went full speed ahead after graduating, growing Bella’s House & Pet Sitting to be nationally and locally award winning as well as boasting with employees. One year ago I sold my company for over six-figures, so I can spend my days inspiring and motivating pet sitting business owners, as well as being a wife and mom!

Some of the unique services I offer that my client’s particularly love are:

No matter which of the dog walking business coaches you choose to work with, you want to make sure you consider the problems with coaches as well as the cost of one. Ensuring that a coach “clicks” with your personality is essential to your success. Be sure to check out the free content that coaches offer so you can get a feel for if they’re the right choice for you.

free coaching session

dog walking business

The Problems With Owning A Dog Walking Business

Operating a business in the pet industry is tough no matter what you’re doing. One especially tough business to run, however, is a dog walking business. Partly because it just sounds so fun! I mean think about it, walking dogs for a living? Sign me up!

I’m here to tell you that it’s not all puppy kisses and rainbows – sorry! Today let’s discuss the many problems there are with owning a dog walking business, so you’re prepared should you choose to open one. P.S. – Running a pet sitting business (yes there IS a difference) is NO walk in the park either, but that’s another blog for another time.

The Problems With Owning A Dog Walking Businessdog walking business

Predictability

In a dog walking business, you’re going to be doing the same thing at the same time on the same days, consistently. Dog walks are usually Monday through Friday in the middle of the day. Most of the time your clients are at work, so they won’t need you on the weekends.

You might be thinking “Guaranteed income every single week? Sounds good to me!” And that definitely IS a good thing! But as a dog walking business you’re going to be missing out on what’s considered the cash cow of pet sitting businesses – holidays. Unless your clients choose to take a vacation, they will be home on the major holidays and won’t need your services. So ultimately you’ll be missing out on those holiday upcharges, which can be a really big boost for small businesses.

Hiring Is Hard

Hiring for a dog walking business is different than hiring for any other type of company. You’re looking for a very specific person to work very specific hours. People that work a 9 – 5 or even students in class all day won’t cut it. You’ve got to find people that are available in the middle of the day, Monday through Friday. This is tough because not a lot of people have this type of schedule. Set your focus on the retirees, stay at home moms, or people that work from home. That pool will likely be your niche.

In addition to availability, you’ll need to hire people that are tough physically and mentally. Hiring a sweet little old lady may not work, because your four-legged clients may overpower her. People that are in physically strong condition are a must. Another factor that comes into play is the weather. Dog walkers have to be tough and endure all types of weather including rain, intense heat, extreme cold, storms, snow, etc. Trust me when I say it’s a challenge to find someone that is willing to brave all of those elements.

Losing One Client Can Be Devastating

In a dog walking company, every client is your bread and butter. For pet sitting companies this isn’t so much the case, unless it’s someone that books consistently all the time (which isn’t the norm). But for dog walkers, almost all of your clients are dailies. So when you lose a client, or a dog gets injured, or even a reduced schedule can be a big hit on the business. This is why it’s so important to always be working towards bringing new clients on board!

Not All Companies Stand Out

And not for the reason you think. Even still today there are so many business owners that do not know the difference between a pet sitting company and a dog walking company. This is why you’ll see dog walking companies that moonlight as pet sitting companies and don’t call themselves what they really are. Don’t be this person 🙂

Overall, running a dog walking company can be super rewarding. It definitely can be fun work, but there are stressors that come along with it just like any job. Once you have your model figured out along with your systems and processes, there are lots of opportunity for time off and “hands-off” managing. The problems talked about here are just a few downsides to starting your own business, but like I said, everything has pros and cons!

If you’re interested in starting your own dog walking company, be sure to check out this guide I created specifically for you here.

Pet Sitting Business

hiring dog walkers

Review: The Top Websites For Hiring Pet Sitters & Hiring Dog Walkers

When hiring pet sitters or hiring dog walkers, it can be difficult knowing where to start. There are so many different websites out there where you can post job ads – so how do you know which one is the most lucrative? Today we bring you a review of the top sources for hiring for your pet sitting business, so you know which ones to invest your time into.

Review: The Top Websites for Hiring Pet Sitters & Hiring Dog Walkershiring dog walkers

Indeed

Indeed describes itself as the world’s #1 job site. And we can’t blame them. They pull in over 200 million unique visitors to their site every month. One of the main reasons why Indeed is great is because it’s FREE to post jobs. Or if you’re really in a pinch, there is an option to pay for your ads so that they are shown to more applicants. Plus, if you’re feeling extra proactive, you can search through resumes and invite potential applicants to apply for your job.

One of the reasons that Indeed is NOT so great however, is because you’ll get a lot of bogus and spam applicants. I’m talking about people that are just sending out their resume to the masses, with no regard to what the job is. I know some pet sitters that have had to wade through over 100 applicants to find 1 or 2 winners. But the reality is that hiring takes time, and wading through applicants you can automatically disqualify is just part of the process. No matter what, you have to stick with it!

Check out what other business owners have to say about Indeed:

Indeed has been a useful resource for us – drives the most applicants. However, applicants almost never send anything helpful via Indeed. We send back a standard response of ‘Thanks for your interest, please apply via our website.’ That helps narrow down the pool a bit!” -Robin Brown, Manhattan Mutt Company LLC

“Very few of the folks on Indeed bothered to read my posting. The ones who had relevant experience often didn’t bother with the cover letter and very few sent a cover letter at all.” – Annamarie Hessman

Craigslist

Craigslist can be another great source for hiring pet sitters and hiring dog walkers. The website has been around for over 20 years, and has quickly become the premiere website for posting classified ads. Another great thing about Craigslist is that it is totally free to use. It is also is really great about protecting your privacy. When you post an ad, applicants will be able to contact you without seeing your email.

TIP: Try posting your hiring ad in multiple categories such as part time, gigs, domestic, etc. This will allow you to reach more applicants!

But, Craigslist does have some downfalls. There is a lot of spam job ads on Craigslist, which lessens it’s credibility. A lot of people do not consider Craigslist a legitimate source for applying to jobs. It may be harder to reach the demographic you’re aiming for.

Here’s what pet sitters have to say about Craigslist:

“Craigslist has been the biggest success with 3 amazing employees.” – Nicole Brown, Miami Pet Concierge

Hireology

Hireology is a little different than your typical job posting site. Think of it more as a hiring “hub.” According to their website, Hireology allows you to manage all hiring activity from their platform. This includes writing job descriptions, posting to job boards, interview candidates, and running background checks. It allows you to keep all of your information in one place, including applications, resumes, interview notes, etc.

Keep in mind that Hireology is not free! If this sounds like something you’re interested in, you’ll have to request a free demo. If you like the software, there will be an additional cost, which is determined by the size of your business, how many employees you currently have etc. Hireology is also billed on either an annual or multi-year basis. One business owner reported paying $400 for one year.

“Hireology is a portal for CL [Craigslist] and Indeed for me. I do not plan on renewing after this year. My company is not big enough, nor do I hire enough people to justify the elaborate portal.” – Julie Fredrick, The Pet Sitter Of Boise

NextDoor

Nextdoor is also a successful platform for hiring pet sitters or hiring dog walkers. For those of you who don’t know what NextDoor is, think of it as Facebook for your neighborhood. You’ll be able to interact with your neighbors, share reviews of services, post classified ads, etc. It’s the go-to place to find all about what’s happening in your neighborhood.

For pet sitting businesses, it’s a great way to reach local talent and potential clients. You’re able to advertise your business as well as post job postings. But there is a downside – Nextdoor recently partnered with Rover, so they do give preferential treatment to Rover sitters. They have also implemented a pet directory, which is a plus, so you’ll be able to see which of your neighbors have pets. Good information!

“NextDoor is a disaster. I was ostracized for trying to help a neighbor find her missing dog, but when I gave her my email address someone accused me of soliciting business. Apparently, you’re not allowed to advertise your personal business on this site.” – Nicole Brown, Miami Pet Concierge

Facebook

Facebook, the most popular social media outlet in the world, has rapidly become another premiere platform for hiring. Although they have just rolled out their new job posting feature, many pet sitters say it is useless at this point. Not many people are using it yet.

Some business owners say that by posting their ad on their business page, and then boosting the post via a Facebook advertisement has proven very lucrative. Definitely something to consider!

No matter which platform you choose to utilize to post your hiring ads, one thing is for sure: you must always be hiring! Admittedly, there are many problems that can arise when hiring, but it is still so important that you continue to do it, regardless. I preach this time and time again because I still get stories of pet sitters who are stuck. Business owners that have to bend to the whims of their employees because they can’t afford to lose them. I can’t stress enough how important it is that you are in control. After all, a ship can’t sail without it’s captain!

dog walking deal

 

pay staff more

Should I Pay Staff More If I Raise My Rates For My Pet Sitting Company?

If you’re a pet business owner, you know that business is constantly changing. One of the things that constantly changes is the prices of goods and services. There may come a time in your business where you raise your rates, whether it’s because you’re trying to slow down business, make more money, or just make ends meet. But when you raise your business rates, should you pay staff more? Today let’s talk about the answer to this important question.

Should I Pay Staff More If I Raise My Rates For My Pet Sitting Company?

pet sitters' wages

Calculating What To Pay Your Staff

It can be difficult figuring out what to pay your pet sitter. But rest assured, once you find that that number you should never need to alter it, regardless of what your rates are! Yep, I’m giving you permission to keep your staff’s wages the same, even if you raise your rates. Raising your rates should be an opportunity for you to make more money, and if you raise your staff’s wages in the process, you’re kind of defeating the purpose.

To start, you’ll need to find the lowest price you can charge your clients and still make a healthy wage. Think of this number and write it down. Then, figure out what the wage would be for your staff off that number. Keep in mind your staff pay (labor) should be roughly 32 to 35% of your total business revenue (factoring in taxes and raises). That number you come up with is the number you’ll pay your staff whether you’re charging $20 a visit or $200 🙂

You want to have it spelled out in your employee manual what the wage is. Be clear that this wage has no bearing on current client rates and it doesn’t change based on the type of pet sit. If your staff asks about raises, I recommend telling them that raises are yearly based on merit.

Charge More, Make More

When you charge, you and the business make more. Like I said earlier, if you pay staff more when you raise your rates, you’re kind of defeating the purpose. The method above I spoke about is what you should use for piece work – or getting paid per visit. Basically, what you charge clients has NO impact on what you pay your staff. 🙂

Price increases happen constantly in business. It fluctuates. When you don’t have enough staff, you increase your rates for new clients. When you need to get your staff busy, you decrease the rate to the lowest rate you can afford. Having a pricing structure will really allow you this flexibility.

As business owners, it’s easy for us to get caught up in the needs of both our clients and our staff. I encourage you to start thinking more about yourself! In business, we should never think about what clients will “handle” with pricing or what staff will “work” for. This causes you to forget about the most important part of the equation – YOU!

pet sitting pricing structure

cost of hiring pet sitters

The True Cost Of Hiring Pet Sitters In Your Pet Sitting Business

If you have employees in your pet sitting company, then you know how valuable they are to your business. But you may not have considered the cost of hiring pet sitters. Before we go into costs, I want you to think about how much a new employee could be worth to your company? How much revenue are they capable of handling in a year? Write that number down. Now let’s flip the script and think of how much does it cost to have an employee and look at it as an investment.

The True Cost Of Hiring Pet Sitters In Your Pet Sitting Business

cost of hiring pet sitters

Personality & Background Tests

While completely necessary, personality and background tests can be a costly part of hiring pet sitters. Tests such as the Orion Test are an important component of getting the applicant’s story, but these things are definitely not free. Background checks also can cost around $30-$60 each time you run them. Needless to say, these things add up!

Fun Fact: Did you know that personality tests are illegal in Massachusetts? Sorry MA friends!

Training

Training is another large portion when discussing the cost behind hiring pet sitters. Not only are you investing the money into the pet sitter who’s training them (unless you do it yourself), but you’re investing time and resources. If you pay the trainee, you’re also racking up a cost there. Hiring a new pet sitter definitely takes a lot of time and resources, so you want to make sure you’re training the right person!

New Hire Set-Up

It may (or may not) take quite a bit of time to get your new pet sitter “set-up.” This includes in your pet sitting software system and payroll company as well as setting them up with an email account and Google Voice number (if you do those things!). Also think about the time it takes to put your new hire on your website, complete with their photograph and biography. The point is it takes time to get your new pet sitter completely set-up in your company, so we have to include that when discussing the cost of hiring pet sitters.

New Pet Sitter Starter Kit

Do you provide your new pet sitters with supplies when they start with your company? This is something I personally never did in my company, but I know that lots of business owners do. This may include poop bags, first aid kits, business cards, magnets, fliers, bark cards, and more. When you give these supplies to a new hire, factor in the cost. All of these items may be inexpensive individually, but like everything in business, it adds up!

Hiring Advertisements

Do you spend money for hiring ads on sits like Craigslist, Indeed, or Hireology? While these ads may have brought you in some quality applicants, this is yet another cost to factor in to the equation. Paid advertisements are great because they can have a much larger reach, but they can be costly and of course do add up. If you’re having trouble thinking of places of where to find pet sitting applicants, check out this article here.

Overall, there is a clear and large cost to hiring pet sitters. It’s basically inevitable for any company with employees. What’s important is that you recognize this cost, and then try to minimize it. Minimizing both the financial cost and time spent by streamlining processes will make your business run smoothly and will make you a happier business owner!

pet sitting training manual

pet sitting website

How Do I Know If My Pet Sitting Website Is Current?

Your pet sitting website is the online home base for your pet sitting business and is often the first point of contact potential customers have with your brand. Did you know that you only have 50 milliseconds (0.05 seconds) to make a good first impression? This is how little time it takes new visitors to form an opinion about your website and decide whether they will stay or leave.

According to web credibility research from Stanford, 75% of users admit to making judgments about a company’s credibility based on their website’s design. If you don’t want new customers to find you online, then you don’t need to do anything to your site. However, if you do, make sure your website doesn’t fall into any of the below categories.

How Do I Know If My Pet Sitting Website Is Current?pet sitting website

Not Mobile-Friendly

If your website is still not mobile-friendly in 2017, then you are leaving money on the table. Your pet sitting website must respond to the size of the screen it is displayed on. According to comScore’s new report, 2017 US Cross-Platform Future in Focus , nearly 70% of digital media time is spent on mobile devices.

It’s all about creating a great user experience for customers on the go. Eliminate distractions by using hamburger menus, removing busy navigation on smaller screens, and focus on a simple, easy to navigate design. Be sure to include a clear Call-to-Action to increase conversion rates.

In fact, Google has started penalizing sites that are not optimized for mobile devices. Not only does a responsive website keep visitors on your site longer, but it also helps with your search engine optimization (SEO). Wondering if your website is mobile-friendly? Use Google’s Mobile-Friendly Test to see how easily a visitor can use your website on a mobile device.

Outdated Design

You might not realize how badly an old and outdated design can hurt your pet sitting business. If it’s been a while since your website has been updated, and it looks ignored or just plain old, it can give your visitors the notion that you neglect other areas of your business as well. If it is hard for you to update your pet sitting website, your blog has not been updated in 2 years, or your website copyright isn’t 2017, you’re sending the message to your visitors that your site is gathering dust.

Your website may have great SEO, but when a potential customer lands on your outdated page, there is a good chance they are going straight back to Google. If your competitor has a professional, modern and user-friendly website, new visitors will automatically give your competitors more credibility. Remember, your website is a direct reflection of your business, and potential customers will judge your pet business based on the quality of your website.

 

Frustrating User Experience

Your website is a 24/7 salesperson and one of your most powerful marketing tools. If your page is too cluttered and confusing to navigate, it might be time to think about upgrading your pet sitting website. Great user experience leads to happy customers and more conversions.

Be sure to use easy-to-read fonts, adequate line spacing and lots of white space. Also, periodically chec k your website for broken links. Modern web users are impatient and will not wait for a slow website to load. If your site doesn’t load almost instantly, you will lose their attention. A 2-second delay in load time during a transaction results in abandonment rates of up to 87%! Test your website’s speed to make sure slow page load speed isn’t frustrating potential customers.

Lack of Unique Images

Since you are in the pet industry, your website should be telling your story using pictures of the pets in your care. If your website is lacking high-quality original photography, it may be time for an update. It is important to avoid low-quality images on your pet sitting website as this will reflect poorly on your brand.

When adding new photos to your site, it is imperative to follow best practices for file size compression and naming for SEO. Invest in professional photos for your website of your team and the pets in your care. As a pet business, stock photography can decrease trust in your business if it is overused. The best way to convey your brand and services is to use original images – be unique and stand out from the competition!

 

Poor Search Engine Optimization (SEO)

If your business is not on the first page of Google for your most relevant keyword searches, then it might be time to re-vamp. Every day, you are competing for attention and placement in search engines. It is essential to use a tool, like Yoast, to ensure each page and image is optimized on your site. SEO helps search engines, like Google and Bing, figure out what each page and image on your website are about. SEO is always changing, so it is important to keep search marketing a priority. If you aren’t frequently updating your website, then odds are your site isn’t optimized for search engines.

But before you decide to update your website, make sure you develop a plan. It is important to ask yourself a few questions before starting. What is the main goal of your website? Do you want your visitors to call you or book services online? What do you want them to see? Are you going to build it yourself? What is your budget? Whether you are creating a website on your own with Wix or Squarespace, or working with a company like Barketing Solutions, keeping these 5 tips in the back of your mind will set you far ahead of your competition!

For more on pet sitting websites, be sure to check out these articles:

 

5 Major Pet Sitting Website Problems I See In The First Fold

Create Your Pet Sitting Website In A Few Easy Steps

What Do Colors Mean On Your Pet Sitting Website

Have You Copied A Pet Sitting Website?

Today’s blog is brought to you by Erika Godwin. Erika is a Co-Founder of The Barketing Blog and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software.

pet sitting website design

 

hiring dog walkers

The Problems With Creating Your Own Pet Sitting Employee Manual

Developing a pet sitting employee manual may be one of the most overwhelming projects you undergo in your pet sitting company. There are lots of different components involved in order to make the manual complete and well-done. Today we will discuss some of the problems with creating your own employee manual as well as the solution to those problems.

The Problems With Creating Your Own Pet Sitting Employee Manual

pet sitting employee manual

Time

Creating an employee manual takes TIME. A lot of it. Sometimes, it can even take up to a year. This is because you’ll be writing, conducting research, gathering helpful resources, and consulting with experts. These experts may include an HR representative, lawyer, editor, and a typesetter. It takes time to gather all of the necessary information to develop a complete employee manual. Once you have it all put together, you’ll need to have it lawyer reviewed which can also take time.

Ultimately, because this is such a large project, you’ll be spending a large portion of your time working on this document. This isn’t necessarily a bad thing, but you should be prepared to make a major time commitment!

 

The cost of creating your own pet sitting and dog walking employee handbook

 

Constantly Changing

Business is ALWAYS changing, and as this happens, you’ll need to update your employee manual accordingly. You may decide to change a policy or procedure, so you’ll have to make sure you update your manual as needed. Additionally, state laws can change too regarding time off, jury duty, breaks, etc. You’ll definitely have to remember to update your employee manual to reflect the most current laws. It’s crucial that all of your new hires have the correct information.

It can be difficult to stay on top with all of the changes in your business. It’s good to review your employee manual often so that you can make necessary changes as needed. You don’t want it to become outdated!

Legal Jargon

Employee manuals are not just all about your business practices and procedures. There’s lots of legal mumbo-jumbo that has to be in there too. This includes portions such as jury duty and equal opportunity employment. This part will be very research-heavy. Consider the fact that you will have to spend time not only researching the law, but interpreting what you’re reading. Then you’ll have to finally narrow down exactly what to include in the document. This is where having a lawyer on your team becomes VERY helpful!

pet sitting handbook

Including A Training Manual

When creating your pet sitting employee manual, you’ll have to decide if you want to include your training manual as well. What’s even the difference?

While I personally think they should be two separate documents, some pet sitting companies choose to include it. If you decide to include the training manual, you’ll want to be sure that your document presents all of the relevant information in an order that makes sense. Or if you decide not to include the manual, you’ll want to decide which information you want to include in each document.

Professional Writing

The writing used in an employee manual or training manual is not nearly as fun as writing blogs! Sometimes it can be difficult to write professionally so that your document is well-respected. Again this is where having a lawyer and an editor on your team comes in handy. Remember that this document will be given to your new hires, and they will have a perception of your company after reading it. You want to make sure that it puts you and your company in the best light!

So I know this sounds like a lot, and you may be wondering when you’re ever going to have the time to undergo this overwhelming project. If you just simply don’t have the time to create your own pet sitting employee manual, consider outsourcing the task. We currently offer a fully customizable pet sitting employee manual where you can input your information and be DONE. You won’t have to worry about missing anything, as our document is already lawyer reviewed! Learn more here: http://jumpconsulting.net/pet-sitting-employee-manual-handbook/

 


If you do want to continue with creating your own pet sitting employee manual, more power to you! Just be sure to consider the costs of creating your own employee manual here.

staff stealing clients

How To Make Sure Your Staff Aren’t Stealing Clients In Your Pet Sitting Business

When you lose staff members, it’s always questionable whether or not they are going to take clients with them. It’s just the nature of the business. Your pet sitters are in your client’s homes, building trust and relationship with them. This goes even if you have a team-based model. Unless your clients are having a new pet sitter every day, chances are the client and your pet sitter will connect with each other. This is actually a great thing, because that pet sitter is representing your company, and you want to leave a good impression on the client. Today, let’s talk about how you can ensure that your staff aren’t stealing clients in your pet sitting business.

How To Make Sure Your Staff Aren’t Stealing Clients In Your Pet Sitting Business

staff stealing clients

Communication Styles

One of the biggest reasons why staff may be able to steal pet sitting clients may lie in how you allow them to communicate. Many pet sitting software systems allow staff to send and receive messages through this system. This means that the client will never have access to the pet sitter’s email or phone number – which is a good thing! Allowing pet sitters and clients to communicate freely serves well to build their personal relationship, but bodes badly for building a professional relationship with your company. It causes the client to become loyal to the pet sitter themselves, and not necessarily to your company.

Even using Google Voice in this day and age is not ideal. It does well for hiding the staff member’s number, so it does protect their privacy, but it still allows the client and the staff member to communicate through text messaging. When I had my pet sitting company, it was a rule that staff members were only allowed to send care notes and nothing else. If clients replied with questions, they were to be forwarded to me and I would follow up with them. Not only did this eliminate information slipping through the cracks, but it allowed the client to build rapport with me and my company, rather than the staff member.

Hiring The Right Type Of Person

To make sure that your staff aren’t stealing clients, you have to make sure you’re hiring a certain type of pet sitter. You want pet sitters who are followers and not leaders. Pet sitters that are able to follow directions and who are loyal to you are your ideal. While leaders are admirable people, they are they most prone to leave and start their own company – surely taking your clients with them!

You also want to make sure you are hiring staff who have a high ethical standard, i.e. someone who would have difficulty stealing from others. This isn’t always an easy trait to recognize in pet sitting applicants, so I urge using outside resources. One great resources is the Orion Test. It’s a personality test that you can give to pet sitting applicants that will allow you to find out information about them – like if they’re prone to steal! It is scary accurate and truly a necessity in the pet sitting hiring process.

Keeping Up Morale

Another crucial way to ensure that your staff aren’t stealing clients, lies with you as “the boss.” 🙂 I’m talking about making sure your staff know they are appreciated! Your staff should always feel that you think very highly of them and that you have their back. Having a good relationship with your staff allows them to feel like they would never want to do anything against you. If you constantly clash with your staff, it makes them resentful, and ultimately more apt to take clients on the side – even if they have high ethical standards.

I’m not implying that you should be a push-over, but you should strive to have a a healthy and happy working relationship with your staff that is beneficial to everyone.

Keep in mind that while staff can steal clients, sometimes clients reach out to staff once their gone! The best way to see if this is happening is to track your client’s trend in booking. If you notice that it has decreased or completely stopped after a staff member that serviced them has left, you may have some additional research to do.

dog walking handbook

How Much Will It Cost To Create My Pet Sitting Employee Manual?

An essential to component for any pet sitting business with staff is an employee manual. Creating one is definitely a daunting task, and the cost of making one comes in many forms. Developing a pet sitting employee manual is going to cost you time, money, and resources. Today let’s break down exactly the cost of creating an employee manual.

How Much Will It Cost To Create My Pet Sitting Employee Manual?

Pet Sitting Employee Manual

Time

One of the biggest costs of creating a pet sitting employee manual is easily your TIME. Before deciding to make your own manual, consider how many hours of your time it will take. Then, think about how you much your time is worth per hour. If you find that after considering these factors, it isn’t worth your personal time to create one, you may want to think about outsourcing.

As business owners, it’s easy to get into the mindset that others cannot perform tasks as well as we can. We always want to do everything ourselves to make sure it’s done right! And while creating an employee manual is definitely important for your business, it’s critical to prioritize. You don’t want to stretch yourself too thin. It’s important to not only dedicate the necessary time to your clients and staff, but also to yourself.

Answer this question:

My Time Is Worth $_______ Per Hour.

Money

Creating your own pet sitting employee manual can be expensive. Even if you decide to make your own, it is not a one-man or one-woman show. You’ll need multiple individuals on your team to ensure it is complete with all necessary information and looks professional.  Some examples of people you’ll need to work with are:

  • A lawyer
  • An HR representative
  • A technical editor
  • A typesetter

While these individuals will all be able to provide you with crucial information to create your manual, it comes at a financial cost.  In fact, the lawyer alone would likely be around $500 to review. This team is easily a few thousands of dollars.

Resources

I can tell you first-hand that gathering and securing your resources in place can be difficult. Finding the right people to help work for you is HARD because there are a lot of flakes. Putting together the perfect team to assist you in crafting your employee manual will take a lot of time and effort. While this isn’t necessarily a reason to give up altogether, it is absolutely something you must keep in mind before starting the process.

Also keep in mind that for every moment you spend trying to compile your team, another moment goes by where you do not have an employee manual and are potentially creating bigger problems for yourself.

Overall, adding up all of the time, money, and resources spent easily comes out to a few thousand dollars. It is clear that creating your own pet sitting employee manual is a massive project, but one that can be done given you have the correct mindset and outlook. If you feel that creating your own manual isn’t the right choice for you after considering all of these factors, consider taking a look at outsourcing the task or purchasing a pre-made employee manual. In the long run, it might end up being the better choice for your business.

pet sitting business handbook

 

spouse work for your pet sitting company

Should You Let Your Spouse Work For Your Pet Sitting Company?

It’s no secret that hiring for your pet sitting company is tough. But perhaps your newest employee is closer than you think? Would you let your spouse work for your pet sitting company?

What a great idea!

You think.

You and your spouse conquering the pet sitting world together, right? But… it may not be as easy as it seems. In fact, there are many opinions on this in the pet sitting world. Today let’s discuss the things to consider when allowing your spouse to work for your pet sitting company, and if it’s really a good move for the business.

Should You Let Your Spouse Work For Your Pet Sitting Company?

spouse work for your pet sitting company

Communication

Communication is key in any relationship – personal or business. When letting your spouse work for your pet sitting company, it’s super important that you two communicate. Make sure they understand the separation between business and personal. Take a look at what some other pet sitting business owners have to say about communication:

“My wife is a school teacher so during the weekends, summer, and holidays she’s on board with us. Communication is key, but it can be hard at times to direct her like I would anyone else. It was much harder in the beginning but over time it’s been great.” – Chris, Atlantic Pet Sitting

Chris makes a great point here – even though they are your spouse, sometimes you have to treat them like any other staff member to ensure the integrity of the business.

Separating Work Life & Personal Life

This can be one of the toughest parts about having your spouse work for your pet sitting company. It’s easy to slip into a routine where it seems like ALL you two are talking about is the business – not leaving any time for relaxation! Or, it might be the other way around where your spouse is too lax with business procedures and is skipping out on important takes. See what Jenorise has to say about how to succeed in keeping a work-life balance:

“You just have to make sure that he understands when you are boss lady and when you are wife. One can get in the way of the other. Sometimes husbands ignore certain honey-do tasks and they drag on and on without being done. This is absolutely not acceptable. You are NOT his wife for work. You love him, but you will need to find a balance. Its hard to find that balance.” – Jenorise Meija, Winter Park Pet Concierge

Finding that balance between work life and personal life can be a struggle, but with time and communication, it can be done!

What If Working Together Puts A Strain On The Relationship?

It’s possible that once you and spouse start working together, that it might not work out. The most important thing that you do here is recognize that fact and adjust accordingly. Let’s take a look at this pet business owner’s tip for keeping the peace:

My piece of advise is to remember that your marriage is more important then your business, (at least it is in my opinion) and if working together starts to tear your marriage down, than stop working together as quickly as possible. My husband wasn’t a great pet sitter. He tried but he made mistakes and it cost us clients. We figured out which jobs were good for him and which ones I shouldn’t send him on. Ultimately, it was best for him not to do it unless we really needed him. He is a great guy and so smart, but this type of job wasn’t what he excelled at. It was challenging in the moment of it all for me not to transfer my disappointment in his work to our marriage but I think I did an okay job at it and he still felt respected as my hubby. I think if a couple can work together it can strengthen their marriage but it can be risky especially if they do not put their marriage first.” – Anonymous

My Thoughts

Even if have your spouse work for your pet sitting company doesn’t work out, it still can serve as a great learning experience. Not only will you gain insight as to what working together with your spouse is like, but you will see what each of your strengths and weaknesses are.

As for me, while deciding to let your spouse work for your pet sitting company is a personal decision, it is one that I would not make. But whatever you choose to do, just be sure that you have a partnership agreement set up beforehand.

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pet sitting business coach

Is A Pet Sitting Business Coach The Right Solution For Me?

Operating a pet sitting business is no easy task, especially alone. You’ll need a strong team behind you in order to help you build a successful, thriving business. One member that you might be considering adding to your team is a pet sitting business coach. But before you do so, you have to determine whether or a not a coach is the right solution for you. Today let’s talk about a few considerations to think about before seeking coaching for your business.

Is A Pet Sitting Business Coach The Right Solution For Me?

Pet Sitting Business Coach

Timing Is Everything

When deciding to work with a pet sitting business coach, you have to be in a certain mindset. Keep in mind that while a coach is somebody that will motivate you to build your business, you two may not always agree on the best strategy. A good coach is going to challenge your thinking, and is going to make you uncomfortable at times. You have to anticipate and be ready for this challenge, and know that it isn’t personal. A pet sitting business coach wants to see you succeed, and will ensure this by consistently broadening your horizons and helping you get out of your own way.

A pet sitting business coach is definitely going to add a lot more WORK to your plate to help you accomplish your goals. You have to be willing to budget time to complete your homework and ensure that you make all your sessions in order to see the best results. If you don’t, this greatly increases your chance for failure and just wastes everybody’s time.

I understand that setting aside this time can be difficult, because us business owners always have tons of projects on your plate. If you feel like this is you, then consider finishing a few of those projects up before seeking coaching. A clear plate and a clear mind will allow you to make the most of your sessions and have better results.

Coaching Is An Investment

It’s no secret that a pet sitting business coach is an investment. It can be costly, but if you go in with the correct mindset, you WILL see a return on your investment. That being said, cost is definitely a factor to consider. When you decide to work with a pet sitting business coach, it’s important that you are not only ready to make the investment, but that you’re willing and able to complete the necessary steps in order to get your return.

How Do You Learn?

A pet sitting business coach may be the right solution for you, depending on your learning style.  Coaches may offer a variety of learning resources including:

  • Phone classes
  • Webinars
  • Workbooks
  • Group Coaching
  • One-On-One Coaching

You’ll want to do a bit a research to make sure that the coach you’re considering offers learning resources that coincide with your learning style.

NOTE: Make sure to find out if there is an expiration date to access the information. You don’t want to end up purchasing something thinking you have lifetime access but actually don’t!

While you will learn a lot that you didn’t know before, from a pet sitting business coach, you have to be open to being wrong. More specifically, you have to be open to someone telling you what works, and you should be open to receiving the new information. Sometimes this can be difficult, but keep in mind that both you and your pet sitting business coach are aiming towards a common goal – help your business soar!

Keep in mind that while pet sitting business coaches can be invaluable to your business, there are also a number of problems to consider before working with one, which you can read about in my post here.

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hiring pet sitters

The Problems With Hiring Pet Sitters For Your Pet Sitting Company

Hiring is something we talk about A LOT in the pet sitting industry, because it can be one of the most difficult parts of running a business. When hiring pet sitters, there are a number of problems that usually arise that make it difficult to make sure that you and the applicant are on the same page. Today, let’s break those problems down and discuss real life solutions to make sure that you are making the best choice for your pet sitting company.

The Problems With Hiring Pet Sitters For Your Pet Sitting Company

hiring pet sitters

The Basic Criteria

Finding quality pet sitting applicants starts with YOU. Yep, I’m talking about your hiring process. It’s important that you are properly screening applicants to make sure that they fit the vision of your company. A big problem when hiring pet sitters is that business owners are forgetting to ask instrumental questions that are extremely important to the business. You want to ensure applicants meet basic criteria such as:

  • How far away do they live from your service area?
  • Did they follow the instructions in your job posting? (i.e. send a resume AND cover letter)
  • What does their availability look like, and does it coincide with your company’s pet sitting schedule?
  • Do they have a valid driver’s license, proof of insurance, and own their own car?

Testing The Applicant

Once you get past the basic criteria, it’s then up to you to “test” the applicant to see just how badly they want your job. This is another problem business owners have when hiring pet sitters, because sometimes they are so desperate for new staff, they let applicants off easy! This is why I recommend conducting multiple interviews and requiring the applicant to jump through a series of hoops. Not only does it demonstrate to you how serious they are about being a pet sitter, but it tests their ability to follow directions (an important quality to have in the pet sitting world!).

That being said, you do have to make sure your job posting is appealing and not overly-technical. This is the only way to weed out applicants that aren’t serious. You have to be selective!

So how can you do this? Here’s a few tips:

  • Conduct multiple interviews. The first interview should have nothing to do with pet sitting at all. It is simply an opportunity for you to learn more about the applicant, and to gauge their personality and professionalism. If you decide to move forward, interview #2 is where you’ll discuss everything else. This can include asking the applicant about relevant experience and discussing some of the finer details of the job such as pay, scheduling, a typical pet sitting visit, etc.
  • Make the applicant jump through hoops. Your job posting should have specific instructions like “Send an email to bella@petsitting.com saying who you are, what your major cross-streets are, and how much money you’re looking to make per month. Attach your resume and cover letter.” Then before the first interview, you can create another hoop by having them take the Orion Hiring Assessment. See where I’m going with this? 🙂
  • Follow these tips when you receive unqualified pet sitting applicants.

Last but not least, are you looking for applicants in the right places? Check out this video where I tell you how to get more pet sitting applicants!

Getting To Know The Applicant – Interview #1

Another problem that comes up when hiring pet sitters is figuring out how to trust what they’re saying to you in an interview. People are usually really good about talking themselves up, so it’s up to you to find out if they’re the real deal. For example, is the person just telling you what you want to hear? Here’s a couple ways you can break down that barrier:

  • Use the Orion Hiring Assessment. If you don’t know what that is, Google it immediately! Essentially it is an assessment you can give to all potential applicants. The results will tell you more about the person’s personality like if they are a risk for theft or if they are likely to not be long-term, etc. It is scary accurate!
  • Call the applicant’s references. Not enough people do this, but it is a great way to glean some more information on the person.
  • Make sure you ask the right questions.
  • Don’t do all the talking! You don’t want to come out of the interview feeling you still have no idea who the applicant is. Have a drink ready to go before the interview, and make it your goal to finish it by the time it’s over. It works!

Retaining Your New Employee

Okay so you’ve made it through the interview phase, and your applicant is now officially an employee! Hooray! But now comes the hardest part of all when hiring pet sitters: Ensuring your new employee stays with you long term.  During or before training, have your employee agree to these basic guidelines.

While you want to keep your new employee happy, at the same time you have to make sure that they are following the rules set in place. You want to figure out how to keep your new employee happy to do their job, as well as empowering them. Your employees should feel like they have an important role in your company.

I hate to say it, but some pet sitting business owners don’t know how to manage. They are either too strict, like a dictator, or are a push-over, where the staff runs the show. Don’t be either of these extremes – find your balance and run with it!

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june pet sitting blogs

4 June Pet Sitting Blog Or Video Ideas

Summer is almost here! Are you ready!? Many of your clients are going to start taking vacations, especially around the holidays – and guess what? They’re going to need someone to take care of their pets! But, if they don’t know who you are, they can’t book with you. To get your brand out there, you need to BLOG or VIDEO. As my gift to you, here are 4 June pet sitting blog or video ideas that you can use as inspiration and motivation!

4 June Pet Sitting Blog Or Video Ideas

 

4 june pet sitting blogs

 

1. Holidays – Father’s Day

Just like Mother’s Day, Father’s Day is another great holiday to market for. Tons of clients are fathers to both human kids and fur kids! It’s a perfect opportunity to great graphics of dads and their pets. You can also write a number of blogs or make videos on how to celebrate the holiday, gift ideas, and more. Other than Father’s Day, there aren’t really any other holidays in June. So make sure to take advantage of this one while you can! 🙂

 

2.  Officially The Start Of Summer!

Thinking about the season is another great way to think of unique and interesting blog/video ideas. June is really the month where everything starts to warm up, kids are getting out of school, and families are taking vacations.  A good place to start is to think about how the hot weather can affect dogs. Topics such as how to help your dog beat the heat, how to give your dog exercise when it’s too hot outside, or whether or not you should shave your dog’s coat for the summer all interesting, important issues that will grasp your reader’s attention

 

3. Summer Is About Fun!

When people think of Summer, they usually think about fun activities like swimming, camping, going on trips, and more. Write about it – but be sure to include the dog! So, you can gear your blogs/videos towards topics like activities to do with your dog in the water, top 10 camping sites for you and your dog, top 10 summer destinations for you and your dog. See where I’m going with this? Try to think about things you like to do in the Summertime, and then decide if a dog can be included in those. If so, blog or video about it!

 

4. Consider The Educational Topics Of The Month

June has some great educational awareness topics because it is:

  • Adopt-A-Cat Month
  • Adopt-A-Shelter-Cat Month
  • National Pet Preparedness Month

Take these and run with them. You can discuss topics like “how do know if adopting a cat is right for you,” “things to consider when adopting another pet,” and “how to make sure your pet is prepared for a natural disaster.” Again, these topics are not only informative, but they are interesting and important to pet owners.

I hope these June pet sitting blog or video ideas are helpful to you and are able to give you some inspiration. If you are a pet sitting business that DOESN’T have a blog – it’s never too late to start. If you’re still not convinced, check out these blogs I wrote on Why Should I Blog For My Pet Sitting Business and Why You Should Care About Your Holiday Cover Profiles And Blogging.

Lastly, if you choose to write about any of these topics – be sure to post a link to your blog in the comments section so I can read it. I want to see where your creative minds take these ideas!

For more content on blogging, be sure to take a look at:

Learn How Two Coaching Sessions Tripled This Pet Business’s Leads By Blogging!

Episode 2: Blogging To 1700 Hits In One Day And Delegating Your Business 

Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses

Blogging With Bella


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pet sitting business coaches review

A Review Of Pet Sitting Business Coaches

The pet sitting industry is huge and ever expanding. There is a continuous need for pet sitting companies and dog walking companies all over the world! But like with any business, it can be difficult to do everything on your own. This is why pet sitting business coaches have become a popular resource for pet business owners.  Today, let’s discuss your options for pet sitting business coaches so you know what to expect.

A Review Of the Pet Industry’s Pet Sitting Business Coaches

pet sitting business coaches review

Kristin Morrison – Six Figure Pet Sitting Academy

Kristin Morrison first started her pet sitting company in 1995, initially with the idea that it would be her part-time gig while she was also working full-time. One year later, she quit her full-time job so she could work on growing and expanding her business. As business grew and thrived, she found herself working longer and harder days.

That’s when she said: ENOUGH. She gave herself one year to turn everything around, and that’s exactly what she did. Fast forwarding to 2013, Kristin sold her business after running it for 18 years. Now she focuses on coaching and inspiring other pet business owners, which she continues to do today.

Kristin provides a number of services including:

  • Webinars
  • SEO coaching sessions
  • One-on-one business coaching,
  • VIP coaching
  • A number downloadable products

 Colleen Sedgwick – The Pet Nanny Coach

Colleen Sedgwick first started her pet sitting company in 2001, and continues to run it and grow it to this day. She now also is the founder of The Pet Nanny Coach, where she mentors other pet business owners. She has also developed her own mobile application, The Pet Watchman, which is a way for pet owners to connect with their pet sitters in real time.

Colleen offers a variety of services including:

  • Workbooks
  • Downloadable e-books
  • Audio files
  • Marketing programs
  • Private coaching
  • Blogs
  • Free Facebook group

Bella Vasta – Jump Consulting (That’s ME!)

Bella Vasta started her pet sitting company while she was in college and continued to run it and build it for 14 years! About 4 years into the business, Bella then started Jump Consulting, after she gained national recognition for her pet sitting company. After Bella sold her successful pet sitting company about one year ago, now she is dedicated to propelling Jump Consulting full speed ahead. She now continues to motivate and inspires other business owners every day.

Bella offers unique content like:

  • Podcasts
  • 300+ blogs.
  • E-books
  • Guides
  • Workbooks
  • Audio recordings

Bella also routinely conducts expert interviews with guests such as state auditors, NY Times best selling authors, top speakers on the speaking circuit, and so much more.

No matter what pet sitting business coach you choose to work with, it’s so important that you consider all of the problems with pet sitting business coaches,  Also think about the cost of pet sitting business coaches, and if it’s the right move for you and your business. Remember to take advantage of all of the free content that pet sitting business coaches offer too. Not only are they great resources, but they’ll help you decide if you and the coach will have similar visions for your business.

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fire a pet sitting employee

How Do I Fire A Pet Sitting Employee?

fire a pet sitting employeeThere comes a time in every pet sitting business where an employee or employees is just NOT performing up to standards, even after several warnings. Then you’re faced with a dilemma: Do I fire this person? If you feel like it’s the right thing to do, then YES! I am officially giving you permission. But keep in mind that choosing fire a pet sitting employee is a specific process that you want to follow in order to cover yourself. Brought to you today by HR expert Niki Ramirez, let’s discuss the steps that pet sitting business owners should follow when you fire a pet sitting employee.

How Do I Fire A Pet Sitting Employee?

 

Question:

“I have a pet sitter who said she was available the shifts I needed but has increasingly become less and less available. She is always making excuses why she can’t work, asking for certain clients, and really bad at communication. I know I am a right to work state, but can I just fire her? She isn’t performing what I hired her for and honestly, I don’t want her representing me anymore. I feel like I am trapped. Help!”

Answer by Niki Ramirez, MBA/PHR/SHRM-CP

From time to time we have all had that employee who seems to be more trouble than they are worth, so to speak. Issues can really pile up, and may affect your relationship with your employee. This is pretty common. Before you decide to fire a pet sitting employee, employee relations best-practice is to provide them with verbal and/or written performance feedback so that they have an opportunity to fix the problems. Surprisingly, sometimes employees don’t know that what they are doing is causing a problem.

First of all, it is important to handle each issue one at a time. Also, in order to limit liability to the company, as well as create a culture at your organization where employees trust you to deliver feedback when it matters most, consider laying it all out for your employee before you decide to separate employment (“fire them”).

Be Straightforward About It. 

Pull your employee aside (in a private location where you will not be interrupted) at a time that is convenient for both of you. Now, approach each issue separately.

You can open the conversation like this: “Thanks for taking time to speak with me today. What I need to talk about is very important. I am going to share feedback on your performance in a few key areas including: attendance, client service and communication.”

Attendance…

Whether you employ 1 person or 100 people, you’re going to run into attendance problems at some point. To get results, consider something like this:

“Let’s start out with attendance. I count on you to be on time for every scheduled shift. When you are not available at the times that we have previously agreed upon, we cannot service clients and we let our team members down. Is there something that is preventing you from following through with your schedule that I can help with?”

Wanting to Cherry Pick Clients…

“We are so grateful for all of our clients. I understand that you have your favorite clients. I do too. However, I’m sure that you can understand that for the success of the business, we need to be ready and willing to jump in and service whichever clients need us when they need us. In order for me to keep you on the team, I need to know that you’re willing to work with all of clients that are assigned to you. If there is ever an issue with a client, please let me know. Aside from that, can I count on you to help out any client assigned to you for services?”

Poor Communication…

Addressing poor communication is important to preserve the image of your company. Communication skills include: verbal communication, written communication (email, letters, memos, text messages, etc.) and listening.

Depending on the particular communication issue that you’re having with your employee, you may say something like:

  • “The way that we communicate with our clients can make or break the success of our relationship with them. We want to maintain excellent relationships with all of our clients. In order to ensure great communication with clients, I need you to please: ___________________________. Can you agree to that?”

Close The Meeting With A Strong Message

In order to ensure you and your employee are on the same page, consider closing the conversation like this, “Thank you for taking time to discuss these concerns with me. I know it can be tough to receive constructive feedback, and I’m sure you understand that I’m sharing with you hoping that you understand clearly what your job expectations are. I need you to understand that if I do not see improvement in the areas we discussed, your job is in jeopardy. What can I do to help you be successful?”

Regardless Of The Issue, Always Follow Up In Writing

Your employee discipline program may be loosely organized or might be more regimented.  Either way, follow up in writing – a quick email or typed note to say: “I appreciate your openness during our conversation about your attendance today.  Please let me know if you have any questions about our attendance and punctuality policy; or we can assist you in any way so that you can make it to work on time, every time.”  If you made any verbal agreements, for example, modified an employee’s schedule so that they could come in later or leave earlier on a regular basis, outline that in the written summary of the conversation. Try to end the meeting on a positive note, offering to help them as much as possible.

Follow Through With Progressive Discipline

If the employee understands what is expected of them but continues to fail to meet your expectations, formalize the counseling process with a “written warning” or something of that nature.

Remember to outline what happens next: if they indeed continue with the poor behavior or performance.  Put them on notice when it is their final warning; and only do this when you will absolutely follow through the “next time” – for example: “if you are absent or tardy again in the week, you will be terminated immediately.”  However, only make that statement if you know you have the willpower to follow through.

If They Aren’t A Keeper, Don’t Keep Them

You know when you think and employee is a “good fit”, and if they aren’t working out, you know that too!  Only keep employees who want to be on the team, and who can meet your minimum expectations.  If employees are allowed to continue working but exhibit behavior or performance problems, they can disrupt the good work and commitment of other employees. I know that choosing to fire a pet sitting employee is tough, but be reassured that there is someone even better waiting just around the corner!

Compliance Note

All termination decisions should only be made after carefully considering your employees’ rights under various rules and regulations like anti-discrimination laws, including the American’s With Disabilities Act, which protects employees who have qualifying medical conditions. This is a really important step when choosing to fire a pet sitting employee. If you’re unsure, be sure to contact your HR representative.

What’s Next?

As you navigate the employee coaching, discipline, guidance and termination process, you will develop a style and process that is right for you and your company. We reviewed just a few important considerations when moving toward involuntarily terminating an employee – there is a lot to consider each and every time you decide to fire a pet sitting employee – and how you approach it can either create or limit liability for your company. We hope you contact us if you have additional or specific questions that we can address!

Fire A Pet Sitting EmployeeToday’s blog is brought to you today by HR expert, Niki Ramirez. She is the Founder and Principal Consultant at HRAnswers.org a firm dedicated to providing impactful yet practical human resources advice and organizational development support to businesses of all sizes. Niki is a dual-certified HR professional with experience spanning over 20 years, including: serving in operational leadership roles, adjunct business faculty member, and as a human resources executive. Niki carries with her a strong desire to educate and empower employees and their leaders to work in partnership to design and implement meaningful human resources programs that drive the success of their organizations.

Be sure to connect with Niki at https://www.facebook.com/hranswers.org/

pet sitting training manual

pet sitting business coaches

The Problems With Pet Sitting Business Coaches

Finding a coach that clicks with your personality and your vision for your business can be difficult. As with anything in business, there are tons of problems that can arise when trying to work with pet sitting business coaches. Let’s discuss some of those problems as well as some ways you can address them, to ensure you’re working with the person that’s right for you.

pet sitting business coaches

Knowledge About Types Of Business

First and foremost, ask yourself whether or not the pet sitting business coaches you’re considering has knowledge about the type of business you run. You don’t want to want to hire a dog walking business coach when your business mainly focuses on pet sitting. Or at least you want to know that they understand the different types of operations for both. The same goes for the topic of ICs and Employees. Some specialize in this, some have an area of influence in one over the other. To truly understand this, you have to know exactly what type of business you are building. One size doesn’t fit all here 🙂

Booking Availability

Is the coach you’re considering easy to book with? Do their times available fit your schedule? Can you book them through a software, or do you have to email back and forth with time zones to set something up? Remember – your coach is going to be advising you on how to streamline your business processes. So if their booking system isn’t streamlined, this could speak to the scope of their process and the advice they can provide. You don’t get a second change

Industry Ties

How is the coach you’re considering tied to the industry? Did they once run a pet sitting company of their own? What other prominent figures in the industry do they have relationships with? Most importantly – are they qualified to be giving you advice about the pet sitting industry? Consider the fact that it can be easy for a person to look good on paper (or a computer screen!), but if they haven’t actually DONE the things they’re giving you advice on, it may be difficult for them to teach you how to implement and execute. Don’t be afraid to ask them to prove it to you. They should be happy to!

Proven Track Record

Has the pet sitting business coach worked with other pet business owners? If so, what RESULTS have they had? Look deeply into the reviews and testimonies that coaches have. The reviews that really speak to a coach are ones that talk about results and growth. Not reviews that are simply talking them up but give no explanation why. Just because somebody has all 5 stars reviews doesn’t necessarily mean they’re the best – look deeper into what people say and learn how to read between the lines. Is the success quantifiable? After all, you want a return on your investment, right?

Costs

One of the biggest problems with pet sitting business coaches is cost. Some are cheap, some are in the middle, and some are expensive. But the real problem here is figuring out what cost SAYS about the coach. I talk more on this fact in my blog, “How Much Does A Pet Sitting Business Coach Cost?”

Downloadable Material

You might want to take a look at the amount of downloadable material that a coach offers. What form is it in? E-books, workbooks, audio files, or video files? Which method do you learn best from and can retain the information from? How many downloadable resources does the coach have, and are they continually adding to their library? These are all crucial questions you want to figure out the answers to, before giving your business and livelihood to a coach so you can make sure the format is what will work for you.

Free Material

Most coaches will have free material you can read, hear, or experience before committing to them. You can find this on blogs, podcasts, info-graphics, and 20-30 minute coaching sessions. This can help you get a big feel for the coach to see if your two styles click. Keep in mind that not only is the coach committing to you, you are committing to the coach! You don’t want to make the mistake of putting your business in the hands of someone you don’t mesh with.

Support

While your coach is there to support you, it’s important to be able to reach them in other ways besides your one-on-one sessions. Determine whether or not the coach has Facebook groups, is accessible by email, phone, etc. Facebook groups are especially valuable because you’re not only going to connect with your coach, you’re getting to network with other pet business owners which you can learn and grow from.

How Do They Solve YOUR Problems?

When you do that free coaching session or even first session with your coach, think about how they tried to solve your problems. Are they just listening to your troubles, and acting more as a therapist? Yes-ing you to death? Or are they really coaching you, getting to the root of the problem and giving you sound advice that you can execute? Determining the difference between the two can be hard, but if you walk away from the session still feeling lost, you may need to consider whether or not you’re really benefiting from that coach’s style.

Do They Offer Different, Unique Solutions To Your Problems?

It’s really critical that your coach isn’t just giving you general industry advice. You want them to give you unique solutions to your problems that work for YOU and your business. Think about it – if your coach is giving the same advice to every client, this can really saturate the industry and make it difficult for you to stand out.

The most important problem to figure out when considering pet sitting business coaches, is to figure out what you’re looking for. This is really similar to hiring, in that if you don’t know what you’re looking for, you’ll find out once you hire the WRONG person! If you’re aware of the qualities you want in a coach, you will know once you find that perfect person.

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pet sitting business podcasts

10 Pet Sitting Business Podcasts You NEED to Be Listening To

In this day and age, many people have podcasts. Why? Because podcasts are extremely handy for when you’re on the go, but still want to listen and learn. Since there are so many podcasts out there, it can be difficult determining which ones are worth listening to. But did you know there are a number of incredible pet sitting business podcasts that you could be taking advantage of in your business?

Today, I bring you my personal top 10 favorite pet sitting business podcasts (in no particular order).  Note that not all of these pet sitting business podcasts have to do with the industry of pet sitting, but I believe they all share important lessons that can help pet sitting businesses.

pet sitting business podcasts

1. Build Your Tribe – Chalene Johnson

build your tribe

If you don’t know Chalene Johnson, you need to! SShe is an expert in both fitness AND business – a double threat. Her podcast, Build Your Tribe addresses important business topics such as:

  • How to influence people and be an influencer yourself
  • How to create a healthy work-life balance
  • How to connect with your community and solidify your brand.

2. Glambition Radio – Ali Brown

Entrepreneurial Guru for Women

Ali Brown is seriously KILLING it as a woman entrepreneur with her 250,000+ followers! In fact, she was named the “Entrepreneurial Guru for Women” by Business News Daily

Glambition Radio is one of the top podcasts for women entrepreneurs. Every two weeks, Ali Brown holds powerful interviews with today’s top entrepreneurs and passionate business builders. She currently has over 100 episodes.

3. The Solopreneur Hour Podcast – Michael O’Neal

network marketing

Michael O’Neal is totally unique, and here’s why: As a former web designer, he realized about 10 years ago that he is unemployable. He didn’t want to be in the rat race anymore. That’s when network marketing and internet marketing found him.

Now he runs his podcast, The Solopreneur Hour – Job Security for the Unemployable. Its aim is to show the other unemployable people of the world how to find business success in a way that works for them. With currently over 550+ episodes, Michael has had the chance to interview a plethora of incredible guests. Definitely worth the listen!

4. The Social Media Marketing Podcast – Michael Stelzner

social media marketing podcast

Michael Stelzner is one of the leading pioneer of the social media marketing world, and pesonally one of my favorites!  He is the founder and CEO of Social Media Examiner. He’s also the brains behind Social Media Marketing World that I attended earlier this year. Not to mention, he hosts the Social Media Marketing Podcast – an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

If you want to learn how market on social media, you absolutely need to start listening to Michael Stelzner.

5. The Pawsome Podcast: Marketing Tips To Grow Your Pet Business – Kate McQuillan

pawsome marketing podcast

Hopefully, you all know my friend, the marketing expert, and insanely successful pet sitting business owner,  Kate McQuillan. Not only does she continue to run her thriving pet sitting business, she runs her own social media company, Pawsome Media.

The Pawsome Podcast is yet another way Kate connects with her audience. She discusses topics such as how to grow successful email lists and run an engaging Facebook page. She’s not only brilliant in the marketing world, but the fact that she understands our industry makes her an even more valuable resource. Plus, she has a really great accent to listen to! 😉

6. Online Marketing Made Easy – Amy Porterfield

online marketing made easy

Amy Porterfield is a picture perfect example of a girl who was tired of corporate work life and decided to make it on her own as an entrepreneur. Now she runs a 7-figure a year online business without working 40-80 hour work week. She is a story of success, which is one reason why her podcast, Online Marketing Made Easy, is so motivational. When I was in isolation with Olivia after coming home from the hospital, I used to walk my neighborhood with Amy in my ears. 

With over 150 episodes, Online Marketing Made Easy brings listeners expert interviews and mini execution plans. Her mission is to make everything you listen to as actionable and profitable as possible.

7. The #AskGaryVee Show – Gary Vaynerchuk

#askgaryvee podcast

Directly out of college, Gary grew his parent’s wine business from a $4 million business to a $45 million business in just five years. Yeah. Wow. Now he’s a venture capitalist, angel investor, and the brains behind VaynerMedia.

He also is the host behind the #AskGaryVee Show where his audience asks questions and he answers them in form of a podcast. It’s an extremely unique approach and one that’s worked well for him. It’s allowed him to share his knowledge of how to build a successful business while connecting with his audience.

8. Mad Marketing – Marcus Sheridan of The Sales Lion

mad marketing

Marcus Sheridan is one of my mentors, and a truly inspirational marketing expert. He is a former pool guy turned sales and marketing expert, as well as founder of The Sales Lion. Marcus is the go-to guy for content marketing.

His podcast, Mad Marketing, is really unique in that he rarely, if ever, interviews other people. He takes his audience’s questions and answers them, in an honest and transparent way. That’s why Marcus is great – he’s not going to sugar-coat anything. He tells you exactly like it is.

9. Entrepreneur On Fire (EOFire) – John Lee Dumas

eofire

John Lee Dumas is an example of a guy who was SICK of the corporate life and knew there was something better out there. That’s when he decided to start EOFire, a now award-winning podcast with over 1600+ episodes. He’s interviewed some of the best-of-the-best including Gary Vaynerchuk (see above!) and Barbara Corcoran from Shark Tank. He now inspires millions with his story and his expert advice.

10. VLog Boss Radio – Amy Schmittauer

vlogboss

Amy Schmittauer is another one of my inspirations, because she’s absolutely dominating YouTube with her VLogs . That’s why she’s the VLog Boss! Amy believes that if you believe you have a message worth sharing, you should be creating a vlog presence to get it out there.

In her podcast, VLog Boss Radio you can discover the strategies, ideas, stories, techniques and secrets to a killing vlogging platform. Amy also shares her experience both as a growing personal brand and as a video marketing consultant.

So there you have it – my top 10 pet sitting business podcasts that not only inspire me to be a bigger and better entrepreneur, but most importantly, a better coach. All of these pet sitting business podcasts share a unique perspective on business. So listen to them, absorb them, and learn from them! I guarantee you’ll be left with some incredible business advice, as well that extra motivation you need to follow through.

To listen to any of these podcasts, be sure to go to iTunes or Stitcher and type in the name of the show. Don’t forget to subscribe to always get the latest shows!

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pet sitting business coach cost

How Much Does A Pet Sitting Business Coach Cost?

One of the biggest deciding factors when choosing a pet sitting business coach to work with is cost. Good advice can be valuable, but what it really comes down to is how much you’re willing to spend on it, and if you will get a return on your investment. The cost of a coach can range depending on what you’re looking for – so, today we’re going to break down the exactly what you should be thinking about in terms of cost when choosing a coach to work with.

How Much Does A Pet Sitting Business Coach Cost?

pet sitting business coach cost

Free

Yes, I am totally serious when I say that you could be getting advice for your business for free. Many coaches will offer free content to help you familiarize yourself with their style before committing to them. This is important because when you choose a coach, you are handing over your business and livelihood to them. A piece of bad advice or lack of advice could send you down paths you don’t want to be on.

This free content could include blogs, podcasts, Facebook groups, and free 20-30 minute coaching sessions. All of these resources are great ways to help yourself get a sense of what the coach believes in, and if their beliefs & personality, fit in with the vision you have for your business.

Low Cost

When a pet sitting business coach is offering their services for a low price, you want to ask yourself, “Is this person in it to make a living?” If your answer to this question is NO, you might want to do a little more thinking about this person. If they are doing it just to make a little side money, it might not be the mentality that you are looking for. Maybe it is? Having a coach that is coaching to make a living is beneficial for your business because they will really care about your success. They will have more vested in it because their success depends on your success.

If they’re offering their services for a low cost, this can really speak to the quality of the content and how much they believe in it. Think of the old saying “you get what you pay for.”

Also consider whether or not this content or advice is really valuable and unique? Or is it just restating much of what someone else has already said? How much knowledge is this person backing their products up with? Is it put together professionally? These are all valuable thoughts to consider when choosing a business coach.

That being said, being low cost doesn’t necessarily mean it’s bad! It could be that the coach is providing these resources to you from their heart. Or, that they are up and coming and just starting out! Again, the best way to determine this is to get a feel for the coach through their free content.

High Cost

When considering working with a high-cost pet sitting business coach, there are also a series of questions you want to think about before working with them. First and foremost: Is the content really more value? Higher price does NOT necessarily equate to higher value, even though it’s easy as a consumer to think so. How do you get around this? Make the coach show you the value. Do they have social proof such as testimonials? Reviews? A large following that are singing their praises? These are all great ways to determine whether or not a coach’s value justifies their high cost.

It’s also important to note that a high-cost coach is probably more serious about your results. Why? A high-cost coach is probably doing this full time. Higher costs = having to work harder to generate revenue. Plus, a high-cost coach is most likely going to have a wider range of solutions to their client’s problems which also justifies what they’re charging. Typically they can work with a wide variety of businesses and you are paying for their global skills and knowledge.

Different Ways To Spend

Pet sitting business coaches are adapting to the variety of innovation going on in our industry today. Coaches offer tons of different products and methods for you to receive advice tailored to your business, in the format that’s most comfortable for you. Coaches may offer services such as private online groups, one-on- one coaching, downloadable products, long term coaching packages, and virtual classes. Each of these have their benefits and disadvantages. It’s really up to you to find which method your most attracted to in order to help your business soar!

Deciding which pet sitting business coach to work with can be a process. It’s important to ask yourself the tough questions to determine whether or not you’re making the right decision for you and your business. While there are many factors that are important to consider, cost is one of the major ones you should definitely think about when deciding on a pet sitting business coach.

No matter which pet sitting business coach you choose, you will always want to make sure that you can get a return on your investment,

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pet sitting videos

A Quick Guide On EXPLODING Your Business With Pet Sitting Videos

Video is TOTALLY exploding right now. Seriously. If you’re not taking advantage of using pet sitting videos in your business, it’s never too late to start. You’ve heard me time and time again talk for days about how important video is for your business and how it can help explode your social media following. However, I understand that it can be difficult figuring out where to start. So today, let me break it down for you with all your options.

But first… mark my words, you will be left in the dust if you don’t start producing video in your pet business. Just ask Maureen McCarthy of Love & Kisses Pet Sitting how she has been able to generate an EXTRA $5,000 a MONTH using FB LIVE!

A Quick Guide On EXPLODING Your Business With Pet Sitting Videos

pet sitting videos

Okay so here is the breakdown:

Facebook Live

Facebook live is new, exciting, and more popular than ever. Do you guys ever feel like you see me ALL THE TIME? I hope you do! It’s because I’m on live video with you all almost every day. You can do this with your business too! Viewers will feel like they’re connected with your business and will love seeing insight on to what pet sitting is really like.

Plus, while you’re going live you can respond to questions and see what others are commenting to make the experience even more interactive.

Find out more here.

Check out Catherine from David’s Pet Services knocking it out of the park with live video:

Facebook Dual Screen

This is exactly what it sounds like – a Facebook Live Video of you + another person side by side chatting it up with your viewers! You could do a dual screen video with you and one of your employees, a vet that’s endorsed you, another business owner in the area etc. Find people to talk to that have relevant content to share with your audience. It’s a quick and easy way to help grow your Facebook following as well as forming relationships with whoever you go live with.

Check out this Facebook Dual Screen video I did with Stephanie Liu all about Live Streaming:

 

Facebook Messenger Day & Facebook Stories

With Facebook Messenger Day & Facebook Stories, you’re encouraged to upload some selfies or quick pet sitting videos throughout the day so your followers can see what you’re up to. So what’s the difference between this and Facebook Live video? Everything on Facebook Messenger Day & Facebook Stories disappears after 24 hours! So you don’t want to put anything on here you want to keep for later. It’s yet another way to keep your followers engaged and connected in what you’re doing.

You can also add fun filters, color, and text if you want to get a little goofy. Plus you can also see who watches your stories!

After these four features, umm, are you convinced that Facebook wants you ON camera?

Fun Fact: Did you know we will be consuming 80% of our content via VIDEO by 2020?

Here’s Haleigh from Presidential Pet Care checking in and connecting with her base:

Okay, moving on … there are also these programs to help you produce video.

Video Production Software

OBM – It’s a free software for both PC & Mac. Ability to add transitions, filters, etc. to create professional looking pet sitting videos.

Ecamm LiveThis software is geared towards creating professional looking Facebook Live videos. It streams in HD and has the ability to add overlays, text, and animations. You can also broadcast pre-recorded if you wish as well as picture-in-picture. It only costs $29.95 and is a STEAL!!! Think about all the “this is how you sign up” and “this is how you update your pet’s infomation” videos you can do!

YouTube – well duh! I don’t think I need to explain what YouTube is, but in case you don’t know, it is the largest video production platform on the Internet. You set up your own “channel” where you can produce pet sitting videos and your followers can like, subscribe, and comment on videos to keep engaged.

iMovie – This one is only for Macs. It’s a great, simple editing software that’s perfect for beginners. Very easy to learn and you can create pet sitting videos that look professional.

Looking For Someone To Follow Who Is Always On The Cutting Edge?

George B Thomas! Friend him. Follow him. He is a totally cool guy. And if you want to hear more from him check out this video he and I did together:

4 May Pet Sitting Blog Or Video Ideas

With Summer quickly approaching, many people are going to start going on vacation and taking trips. That means they will need a wonderful professional pet sitting company to come take care of their pets! But how can you make sure they choose you instead of another competitor? Blogging is one of the best ways to get your name and your brand out there. But sometimes it can be difficult to know where to start. So today, I bring you 4 May pet sitting blog ideas that you can draw inspiration from to get those wheels turning in your head.

4 May Pet Sitting Blog Or Video Ideas

pet sitting blog ideas

1. Cash In On the Holidays – Mother’s Day & Memorial Day

Mother’s Day can be a great holiday to write or talk about because it’s a day female pet owners can think about how much they love being a mom to their furkid. You could talk about gifts for the dog/cat to give mom on Mother’s Day or even just simply talk about ways to celebrate the occasion. I would also take the opportunity to post some cute graphics of moms and their pets.

Memorial Day weekend can be one of the busiest weekends of the year for our industry. It’s the premiere time for people to hit the beach and kick off the start of Summer. There’s a bunch of different directions you can go with here but some ideas are ways to celebrate Memorial Day, traveling tips, discussing all of the pet care options available in your city, etc. Again – also take advantage of the holiday by hyping it up with your marketing! Encourage people to start thinking about pet care now while they’re finalizing their travel plans. Some simple graphics and “reminders” can go a long way to your Facebook following.

 

2. Goodbye Spring, Hello Summer!

Like I said above, Spring is quickly coming to end and Summer is ready to dig its heels in for the next few months. Blog or video about it! You can discuss whether or not it’s possible for a dog to get sunburned or have heatstroke (as well as how to prevent it!), when it’s TOO hot to walk your dog & how to protect their paws from the pavement, and how often it’s okay for a dog to go swimming. Seriously, there are tons of topics here – way too many to list. The next time you’re out pet sitting or walking a dog, make note of any challenges you have involving the weather and then blog or talk about it! I’ve found that the best blogs and videos come from personal experiences.

 

3. Talk About Summer Activities

Of course, the biggest outdoor activity summertime time is swimming. There’s lots of directions you can go with that topic like fun games to play in the pool with your dog, or you can branch out to games to play on the beach and games to play in the park. You could write/talk about 5-10 Summer pet-friendly hotspots in your town where pet owners can relax with their furry friend. Still on the Summer theme, you can write/talk about games to play when it’s too HOT to go outside as well as games to play with your dog when the weather is perfect outside.

 

4. Check Out The Educational Topics Of The Month

May is Pet Cancer Awareness Month as well as Chip Your Pet Month. So let’s get educational here. You could do a bit of research and write/talk about warning signs that your dog or cat has cancer, best practices to prevent cancer, what to do if your pet has cancer etc. Then with micro-chipping, you can talk about why it’s so important for your pet to get micro-chipped, what exactly micro-chipping is, where to take a lost dog to check if he’s micro-chipped, etc. Don’t be afraid to tie that topic into Memorial Day, since pets get frequently lost on holidays because of all the activity going on.

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partnership agreements

Partnership Agreements: The $40K Pet Sitting Business Lesson Learned

When you start a pet sitting business, you never think about the end, right? You start your business, all excited, with all these hopes and dreams of changing the world and having all this freedom and flexibility to do what you want.

Right? 

Or maybe you already have this wonderful business going part time or full blast and you meet that (what you think is) love of your life. You get married, no prenup, because let’s face it, neither one of you is made of money… and you live happily ever after.

Or do you? 

Or let’s even say that you and your friend or co-worker decide, “heck! we can do this together!” and you start a business together, skipping down the yellow brick road singing along together. You think this is great! I get to be with someone I trust and make money doing what I love.

But is that true?

partnership agreements

When Beth Green came to Arizona to do a little R&R and business boot camp, we felt strongly that we needed to share her story. We needed to warn the pet sitting industry about what could happen to your business. As we both point out in this video, it is almost irresponsible not to plan for a business dissolution. We plan for marketing, finances, customers, employees, but not an exit plan? It is easily forgotten in the mix, which is why Beth & I really wanted to bring home this very important message.

Why Do So Many People Forget About Partnership Agreements?

A partnership agreement is a document that you sign when you first start a business or a legal relationship (like a marriage) explaining what each other’s roles are in the business *and* what course of action you have agreed to take when one partner wants out of the business relationship. Without these partnership agreements – your business is left exposed and all your hard work could go down the drain.

 

How Easy Is It To Get A Partnership Agreement?

It is as easy as typing it into your friend, GOOGLE, and then editing it to your satisfaction. Have a lawyer give it a look over, and sign it in front of a notary.

If you are starting a business together, the obvious time to do it is at the beginning when you start. For marriage, it would be a prenup. If you are already married, it would be a post nuptial or a partnership agreement.

What Happens if You Don’t Get Partnership Agreements?

Sit down because you might not like this answer. The options are basically this:
1. You have to remain business partners until one of you caves in.
2. One of you will have to buy the other out and argue over what the business is worth.
3. One abandons it and creates a lot of problems.

I am not a lawyer and there might be more scenarios but this is what I have seen as a business coach.

If Your Business Partner Dies, Their Beneficiary Could Also Come After You:

After I posted this article, I got lots of examples flooding in of other people who have dealt with the fall outs of not having a partnership agreement. Take a look at the lesson Lauren’s family learned:

pet sitting partnership agreements

How Important Is This Really Bella?

Honestly – if you are married right now, you need to have this document. As they say, the only thing that is definite in life is death and taxes. I have had about 3 calls in the past 1.5 years about people freaking out because they are getting a divorce and they are scared that they significant other is going to take away the business. They are terrified because it is their livelihood. Their job. Part of what defines them as a person!

It is VERY real.

 

Another True Story That You Have To Read:

Soon after this post went live, I had another pet sitting business owner come forward and tell me her story. She agreed to go on record and have me share it here with you to show you all that this stuff really does happen….

Jessica Greenfield writes:

Hi Bella!
So my story is very long…. Lol. But I’m going to sum it up and give you the parts that are relevant to the topic at hand. Because I could seriously write a book about my experience with being married, starting a business, drug addiction (my ex, not me!), business failure and divorce…
But what really resonated with me about your video with Beth was when Beth said everyone thinks that nothing will ever happen to their relationship because you are in love and everything is great. Or something to that effect… That’s exactly what I thought too.
While my ex husband and I were engaged, he was laid off from his job. The factory he was working at went out of business and we found ourselves wondering what we were going to do. He made 3x as much as I did at my job so it was a hard hit. After a while of not being able to find another job, my ex wanted to start his own business. He had bad credit so of course, I told him to put everything in my name. He started an online business while I worked full time at my job and helped out here and there. I was able to quit my job after a few months and things were going great (or so I thought). We got married and moved out of our house and converted it to a store. Unfortunately, after just a short time, I realized that things weren’t quite right… money missing, I was being lied to about things, and he wouldn’t let me do or look at any of the financials. I found out my husband was on drugs and driving our business and our entire lives into the ground.
Long story short, we went out of business and got divorced. But everything was in my name. My ex moved out of state and avoided getting the divorce papers for almost a year. I needed to file bankruptcy asap so I could start repairing my life and move on but I couldn’t do this until the divorce was settled. So, after much drama and BS, I decided to suck it up and we each took all the debt that was in our own names. I walked away with $400,000 in debt and he got a $1,500 light bill….
So, my story is a little different than Beth’s. Beth had a successful business that her husband was not a part of and then a divorce while I had a husband with a failing business that I was not a part of (I was merely an employee – not part of the business part of things) and a divorce. But I think the moral of the story is the same. You need to protect yourself and make sure you are prepared for any situation. You may think you know your partner, but things change. Business puts so much stress on your relationship. You change, your partner changes, and you are so busy that you may not even notice until it’s too late. Too late to fix things, too late to remain civil and act like grown-ups… Then what?
Believe me, it’s not a good place to find yourself in.

 

If you have a story and you want to share with the world to help inspire others, just post in the comments below or reach out to me and I would be happy to add it here. I want to help as many people realize how uber important it is to have a partnership agreement in their company!

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marketing tips for pet sitters

The Do’s & Don’ts of Pet Sitting Business Marketing

Are you stuck trying to decide the best ways to implement effective pet sitting business marketing? Don’t worry – we’ve all been there at some point or another. I completely get it.

I know that there are so many different tools and techniques that you as a business owner can use when trying to market your business. So many, in fact, that it would be impossible to invest in all of them. So today, let’s talk about the most effective (and ineffective!) ways that I’ve found to have effective marketing your pet sitting business.

The Do’s & Don’ts of Pet Sitting Business Marketing

pet sitting business marketing

Do: Community Newsletter Marketing

When I still had my business, one of my most successful forms of pet sitting business marketing was running my ad in a community newsletter. In fact, it worked so well that at one point I had a client on every single street in the community I advertised in. I know this strategy can work for you, too!

The community newsletter that I’m talking about here is a newsletter or magazine that goes out to a certain neighborhood or homes. These typically show owners the values of their homes along with homes for sale, events going on in the community etc.

Keep in mind that this is NOT a newspaper!

To market yourself in the best light possible, come up with an innovative, creative idea for your ad. I know this is easier said than done. But I promise you if you put your brain to work and come up with something stellar, the payoff is huge! Try to thing of something catchy to say that draws your eye and outshines the other ads in the newsletter.

Another important factor to consider is your ad placement. Think about this. When you’re reading a book or a magazine, the most natural place for your eyes to fall is the top right-hand corner. They don’t go towards the middle or to the bottom left-hand corner, right?

This is why placement is so important. You want your ad to be seen, and the best place to do this is the top right-hand corner. If you can’t get that spot, then I would say that the middle on the right-hand page is the next ideal.

I touch more on this topic and others in my video below: How To Know If My Marketing is Working?

Don’t: Mailer Marketing

You may be saying to yourself, “Wait a minute Bella, you just told me I should advertise in community newsletters. How is this different than a mailer?

The thing is really breaks down to is use. In community newsletters, people have somewhat of a use for them. They either are interested in the value or their home, or want to see what events are going on in the community. They’re more likely to keep this newsletter around on their kitchen counter or coffee table. And by keeping the newsletter around – they’re keeping your ad around!

Mailers do not do these things. Think of when you get junk mail. You sift through it for a couple seconds and then boom – trashcan. If you send mailers, this is exactly what’s going to happen to you. Plus, sending things in the mail is expensive. You’re not only paying to make your ad look nice and pretty, but then you’re paying to ship it.

This is a lot of time, money, and effort for very little to no payoff. If you’re going to invest in mailed marketing, community newsletters is definitely the way to go. Why? You will be paying to have your ad run, but then you’re done. You don’t have to worry about shipping it and getting it in the hands of people. It’s a much more cost-effective form of pet sitting business marketing – and has a greater use.

Do: Community Booth Events

Community booth events are the second best form of pet sitting business marketing, directly under the community newsletters. Many of you have probably heard me talk about this topic over and over again – but for good reason! It is because they are so effective that I write so much on them.

While community booth events can be incredibly successful, they can absolutely make or break your business. This is not to sound harsh or mean, but to encourage you to make your booth the absolute best it can be. Community events are a fantastic way to get yourself and your name out there while meeting tons of potential new clients.

They are a chance for people in the community to get to know you and your business. There are going to be a bunch of other businesses there as well (maybe even other pet sitting companies), so you want to make your booth two things: interactive and memorable.

Your goal is to both to connect with people but also to capture their information in a non-obvious way. By this I mean doing something cliche like a raffle that you have to enter with your name and email or simply just having a clipboard where people write down their information (yes I have ACTUALLY seen this here!) is not going to work.

I’ve said it before and I’ll say it again – consumers are way too smart for these gimmicks! So you have to get creative and crafty.

To learn more about the specifics about having a rock-star pet sitting booth, check out my other articles here:

9 Must Have Elements To Have a Howling Pet Event In Your Community

What You Need To Have A Successful Pet Sitting Booth At An Event

How To Have The Worst Pet Sitting Booth At A Local Event

Don’t: Newspaper Marketing

At first glance, newspapers may seem great because they have the potential to reach a lot of people. For instance, my local newspaper is the Arizona Republic, which is state-wide. You might think I’m crazy for not advertising here, but hear me out!

First of all, you’re not going to want to put your ad into a newspaper that covers the whole state or even multiple cities. Why? Because you don’t want to be spending the time, money, and effort to send your ad to areas of your state that you don’t service.

Next, even if you are thinking about putting your ad into a smaller newspaper that is for your town only, it’s probably still not a good idea. Aside from the fact that the number of people that actually read newspapers anymore is declining, newspapers are huge and daunting. They are filled cover to cover with tiny print and tons and tons of ads. So your ad is likely to get lost and not seen by many.

Plus – newspaper ads are expensive! I recommend steering clear of them as far as pet sitting business marketing goes and just sticking to the community newsletters.

Whatever You Choose, Implement and Track!

Regardless of what type of marketing you do, you MUST do these two things: implement and track. It’s not enough to just try a new marketing technique and leave it at that. If you’re not tracking your marketing, you will never know whether or not it’s bringing you desired results.

So, whenever you get a new call or email ask the question,”How did you hear about us?” Compile a list of responses, and the you will really be able to tell where your most effective marketing techniques lie.

free coaching session

 

pet sitter facebook groups

What Makes Up Good Pet Sitter Facebook Groups?

Facebook groups are quickly becoming a premiere way to make meaningful connections and expand your network. There is seriously a Facebook group for EVERYTHING. As pet sitting business owners, many of you may be a part of (or are interested in joining) a pet sitter Facebook group. So, today we’re going to talk about what exactly makes pet sitter Facebook groups worth joining.

What Makes Up Good Pet Sitter Facebook Groups?

pet sitter facebook groups

Screening Process

When joining a Facebook group, it’s definitely important to determine whether or not the group “screens” the incoming members. Generally, it is better that the group HAS a screening process than not. This ensures that the right types of people fit the group.

In pet sitter Facebook groups, you’ll see a lot of non-pet sitters try to join them. This is because some people will join groups in mass to promote their own product/service. So, once there’s too many of these kinds of people, the integrity of the group is lost. It’s now just become a self-promotion page.

For example, in the “I Own A Pet Sitting Company W/Staff” Facebook group (sponsored by yours truly), we message every single person who wants to join the group. Why? Because we want to cultivate a certain type of community. And because we feel that quality is much more important than quantity.

Free Resources For Pet Sitter Facebook Groups

Many pet sitter Facebook groups actually offer group members free resources. You’ll typically see this in groups sponsored by pet business coaches or pet businesses themselves. Some of the free resources we offer in our pet sitter Facebook groups include a pet sitter networking guide and a  20 minute coaching session, just to name a couple.

Number Of Moderators

Pet sitter Facebook groups usually either have one moderator or a number of them. Typically the moderator is either a pet industry veteran or a pet business coach.

It’s usually better to have a group of moderators in order to ensure the group runs smoothly. Multiple moderators screening incoming members, reading and answering posts, and posting content can all be beneficial to the group.

With a large group, it can be difficult for one moderator to keep up on all of the posts. Multiple moderators help manage what type of content is allowed. This can in turn benefit the overall quality of the group.

The True Benefit Of Pet Sitter Facebook Groups

The ultimate resource of being in these pet sitter Facebook groups is that you can network. Pet business owners can connect with other pet business owners around the country. These groups provide a platform where you can get valuable insider advice and answers to your burning questions. It’s a great way to not feel ALONE in your business – which is really important.

Pet Sitter Facebook Groups

pet sitting facebook group

april pet sitting blog ideas

4 April Pet Sitting Blog Or Video Ideas

It’s that time of the month again where I give you, my hard-working pet business owners, some blog or video topics and inspiration to help you pump out those blogs/videos for your website! Hopefully, these April pet sitting blog and video  ideas will get the gears turning in your creative minds. Don’t forget, blogging and video is VERY important for your pet sitting business to help it rank on Google. So with that, let’s get started 🙂

4 April Pet Sitting Blog Or Video Ideas

april pet sitting blog ideas

1. Take Advantage Of The Holidays – Easter!

Holidays are the bread and butter of pet sitting businesses. People go out of town, make plans with family, etc. which requires them to find a pet sitter for their pets. So, why not blog or video about it? It not only gives your clients some fun reading material but also reminds them that you are there for them. Talk about fun outings they can go on to celebrate Easter. Or you can talk about putting on pet-friendly Easter Egg hunts, fun dog-friendly Easter foods, etc. There are lots of options with this one!

 

2. Talk About The Changing Of Seasons

Ever hear the phrase, “April showers bring May flowers?” April is the perfect month to talk about Springtime and about rain. You can discuss walking dogs in the rain, fun activities to with your dog on a rainy day, how to get rid of the “wet dog” smell etc. You can also talk about grooming tips, allergies, shedding, and other Springtime changes in relation to dogs.

In the Springtime, people’s gardens are coming back as well. And I bet you know more than a few dogs that would just love to get in those gardens and cause trouble. Write/talk about it, and how to prevent it! You can also talk about how to keep a “dog-friendly” garden with safe plants as well.

 

3. It’s Nice Outside – Discuss Outdoor Activities!

Tons of options here for April pet sitting blog or video ideas as well. In the Spring, your town is getting in gear with outdoor activities and festivities. This is a great time to talk about community events and things that are going on around town. You can also list what are some great parks to take your dog as well as hiking trails or lakes. Discuss outdoor games to play with your dog like fetch or tag. If you live somewhere with lots of water and swimming, you can write or talk about water games to play with a dog too.

 

4. Don’t Forget About The Topics Of The Month

April is “National Heartworm Awareness Month”as well as “National Pet First Aid Awareness Month.” These are two fantastic educational topics that you can really speak about. If you have any connections with a veterinarian, ask to quote them. This will give you more credibility as well as help build your relationship with that vet. If you want to look ahead and see what the other topics of the month are, be sure to check out this website.

I hope these April pet sitting blog or video ideas are helpful to you and are able to give you some inspiration. If you are a pet sitting business that DOESN’T have a blog – it’s never too late to start. If you’re still not convinced, check out these blogs I wrote on Why Should I Blog For My Pet Sitting Business and Why You Should Care About Your Holiday Cover Profiles And Blogging.

Lastly, if you choose to write about any of these topics – be sure to post a link to your blog in the comments section so I can read it. I want to see where your creative minds take these ideas! 🙂

For more content on blogging, be sure to take a look at:

Learn How Two Coaching Sessions Tripled This Pet Business’s Leads By Blogging!

Episode 2: Blogging To 1700 Hits In One Day And Delegating Your Business 

Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses

Blogging With Bella

better marketing with bella Read more

Cut Your Business Expenses By Having Pet Sitting Software Is Cost You Money

It’s no secret that ongoing innovations in technology can make running a business easier and more hands off. But one of the premiere technology hacks you MUST have for your pet sitting business is pet sitting software – no ifs, ands, or buts about it. Why? Because not having it is costing you more money than you can even imagine. Today, let’s break down why this is the case and then discuss some resources I have for you to decide which pet sitting software is right for you, should you decide to take the plunge.

How Not Having Pet Sitting Software Is COSTING You Money

pet sitting software

1. It Makes Clients Schedule

Do you feel like you’re always on the phone, whether it be texting or calling? Are you having difficulty keeping your calendar updated with all of your pet sits? What about communicating with your employees which visits they’re supposed to do? Pet sitting software essentially takes ALL of these problems away. You’ll seriously be shocked at how much time you’ll be getting back.

Now any time anyone calls to schedule, you simply have to redirect them to your website. Then they can schedule themselves, so you can manage not only your own but all of your employee’s schedules as well!

2. It Makes Sitters Enter In Their Time Off

Suzy needs Tuesdays and Fridays off, but then John needs Wednesday and Mondays off, and you can’t remember which one of them needed next weekend off. Ugh! Seriously – you have so many other better things to do then be a human calendar. Having pet sitting software allows your sitters to enter their time off, so you can schedule pet sits around them. No more having to bounce back between a bunch of different calendars, or go through endless amount of notes. It’s all right there for you, all the time.

3. It Makes Clients Update Profiles Before Trips

We all know those pet parents that are constantly switching routines, food types, litter types, what have you. But no more having to constantly ask and make note of all those changes. Pet sitting software puts that responsibility straight into the clients hands. The software will prompt them to update their information before they leave, and now all you have to do on your end is execute. See how much time you’ll be getting back?

4. You Can Use It To Track Your Sales & Numbers To Project Needs

A lot of pet sitting software function as accounting software as well, allowing you to see your sales and see what most people are buying (A.M. visits, P.M. visits etc.). This will allow you to project what people are going to buy, and can allow you to adjust your marketing accordingly. Plus, this takes away the trouble of you having to create your own spreadsheet to keep track of all of these numbers. It’s already all done for you.

5. You Can Give Staff The Responsibility Of Updating Client Notes

Another time-saver here. When I ran my pet sitting business, it was totally in the hands of my staff to create and update client notes after consultations and as changes occurred. This is something you can do too – provided you equip your staff with the right tools. Employees love software and processes, because it makes their job structured and easier. Now, whenever clients have updates and their unable to put it in the notes themselves, you can give it to your staff to do. Awesome!

Alright – have I convinced you yet? I could go on and on and on of why pet sitting software is absolute necessity for any serious pet sitting business, but these reasons are the 5 big ones. Now, there are TONS of different software companies each with their own set of features.

pet sitting training manual

 

hiring staff switching from IC's

Hiring Staff Or Switching From IC’s Without Losing Your Mind!

One of the scariest things to do as a pet sitting business owner is hiring staff or switching from IC’s to staff. I mean think about it – you’re literally changing the structure of your business. You’re going from hiring people who have their own company, who know how to do a job to someone who doesn’t have their own company, who wants to be trained, who you get to control & check up on. Those personalities are two totally different things.

Today I bring you 6 steps to successfully make the jump from IC’s to staff, designed personally by myself and Kate McQuillan from Pawsome Media. If you don’t know Kate, she helps pet business owners around the world with their social media and marketing in their business. Be sure to check her out here.

Hiring Staff Or Switching From IC’s Without Losing Your Mind!

hiring staff switching from IC's

Step 1: The IRS Blessing

Little known fact: There’s this awesome government program called the Voluntary Classification Settlement Program (VCSP) that can serve as a HUGE help when making the switch from IC’s to employees.

To simplify it down from the legal mumbo-jumbo, your business pays a small fee and in return you NEVER have to worry about being audited for employment tax again. Consider this as a safety net and an investment for your business. Read more about it on the IRS website, or check out this detailed article I wrote breaking it down for you. 🙂

Step 2: Pricing

You HAVE to figure out your margins.  You deserve to make money – you’re dedicating so much time and energy to your business, that you deserve a handsome paycheck 🙂 If you’re not, let me help you get on track.

People fear when switching from IC’s to staff that there’s going to be all these extra costs, but the reality is you can RAISE your prices and see an increase in business. Seriously! I have NEVER seen a person say “OMG I raised my prices and my business crashed. Never.”

Not everyone has to raise their rates, but that’s when the numbers don’t lie. You have to pay yourself, pay the business, and pay for the labor.

If you’re still unsure how to price your services/figure out your margins to get ready for hiring staff or switching from IC’s, I have an entire guide dedicated to this. Take a look at my Pricing Guide Structure & Strategy, and never be confused again!

Step 3: Building A Team

Gather people you can trust to advise you on payroll, laws, operations, websites, hiring, and cash flow. Without a team in place, you will not be able to efficiently and professionally accomplish everything you need to. The art of delegation will be learned during this step!

You have to evaluate your business and find what your needs are. Picture the perfect demographic of what you’re looking for, and then FIND THEM! You don’t want to compromise – you have to stick to what you need and what you’re looking for. If you do this, finding the right people is as easy as checking off boxes.

Step 4: Creating A Manual

First you need to decide if you’re going to have one big fat employee manual, or are you going to have an employee manual AND a training manual? What’s even the difference between the two? Are you going to have a training manual for each position (i.e. pet sitter, dog walker, office manager etc.)

Ensure that your new staff will understand the rules and regulations of your company. Outline your exact operations and the philosophy of your business so each member can work harmoniously as a team with consistent service time and time again

These are all important questions you have to figure out before you even pick up that pen & paper. When hiring staff or switching from IC’s, you want to have all of your processes and procedures in place beforehand. This will create a successful work environment for everybody.

Hire for attitude, train for skill.[ctt template=”8″ link=”iK3nf” via=”no” ]Hire for attitude, train for skill.[/ctt]

Step 5: Interviewing

You need to learn how to ask the same question in many different ways to see if their answer changes. But most importantly, if you get it wrong: correct and continue.

Learn how to determine the right type of person for your business to grow with. Determine what interview questions, screening, and hiring processes will bring you the best candidates. This is the toughest part of the 6 steps!

Don’t use the all too common excuses of “I can’t hire” or “Nobody can do it as good as me” Hiring staff  or switching from IC’s to staff is an ON-GOING problem. I’ve said it before and I’ll say it again: You always need to be hiring!

Step 6: Operations

Basically, you have to figure out how to make everything run smoothly. Nobody will want to work for you if they have to ask you questions for every single client they go and see. Communication has to flow through you, the clients, the pet sitter, and even other pet sitters.

You’ll want to have your client feel like you’re at the home and you know exactly what’s going on. That they’re hiring a COMPANY and not just the pet sitter. That nothing’s going to slip through the cracks.

Bottom Line: Operations can make or break you.

Now, I want you to take a deep breath. Is this a lot of information? YES. Does it mean that you can’t do it? NO. I believe in you – which is why I have SO many resources to help you achieve your goals and fit different learning styles.

Download My 6 Steps To Switching To Employees Infographic – FREE!

Employee QuickStart 1:1 With Bella

 

pet sitting employee meetings

How To Have Pet Sitting Employee Meetings That Don’t Suck!

When anybody thinks about having to go to a “meeting,” their first reaction is usually to groan and complain. To the average person, business meetings usually mean a overly-long discussion about things nobody really cares about. So how can YOU, as the successful pet sitting business owner break that stigma? How can you have pet sitting employee meetings that are engaging, fun and productive? Today we’re going to address these questions to ensure that your next employee meetings doesn’t turn out to be a flop.

How To Have Pet Sitting Employee Meetings That Don’t Suck!

Pet Sitting Employee Meetings

#1 – The Fun Route

Having a “fun” employee meeting usually means that you and your employees go out and do a fun activity together. This can be things such as a pottery class, mini golf, painting classes, etc. You might be thinking, well what’s the benefit to this? Think about it from the employee’s perspective. Their boss is taking them out for a day of fun! This will show them that you not only care about getting to know them better, but their happiness as well.

This also offers an opportunity for the employees to bond with one another and with you. Overall this will create a stronger team atmosphere, and serves well to keeping your employees happy 🙂

#2 – The Educational Route

An educational meeting is exactly what it sounds like – educating your employees about things pertaining to the company. This can involve going through the training handbook or employee manual. Or, for an extra special treat you could bring in a dog trainer or veterinarian. Your sitters will learn valuable information about caring for the animals.

You might be worried that your employees will find this boring. But, I promise you, they won’t. They will feel like you are invested in them. That you want them to be a better person and a better pet sitter. Everyone will feel loved, important, and like they’re an integral part of the business – which they absolutely are!

#3 – The Team Building Route

This is NOT the same as the fun route. The difference here is that team building events involve everyone having to work together to accomplish a common goal. Team building activities include things such as Escape The Room, Scavenger Hunts, or a group volunteering event.

Team building events break down barriers. They promote people to work together, ultimately getting to know each other better. People will go outside their comfort zones, and accomplish something as a unit rather than an individual.

Employee meetings don’t have to be boring. They can and SHOULD be fun and engaging. Using any one of he above three methods will ensure that your next pet sitting employee meetings boost morale and making your sitters love working for you even more than they already do 🙂

Do you not have employees, but WANT to? Check out my new program, Bosses In Charge, below:

employee quick start mastermind

Selected for an interview

What To Say To The Applicants That Weren’t Select For An Interview {Letter Included}

 

Recruiting and hiring the right employees is likely high on your list of priorities. Making the right hiring decision the first time provides long-lasting benefits to your organization.

Communicating with job applicants and keeping them informed of their status, relative to your search, is a key step in managing a successful recruitment cycle. When considering if or how to communicate with job applicants, keep in mind that how you treat job candidates may be seen as a reflection of how you treat your customers. In this age of online (and anonymous) company reviews, it is important to treat everyone who is in communication with your company respectfully and keep job candidates informed.

selected for an interview

Best Practice

Everyone that responds to a job posting with your company should be contacted during the appropriate phase of recruitment to inform them of their status. In order to address the question, I’ll provide a couple of common scenarios. to address today’s question.

 

Scenario 1

An applicant applies and has not contacted you to find out if they will have an interview.

[ctt template=”8″ link=”TO6B7″ via=”yes” ]Candidates who submit an application and are not selected to interview should be provided with an email or letter to update them as to their status. #petsitter[/ctt]Here is a sample communication that you can tailor to meet your needs:

 

Dear [Candidate’s Name],

Thank you for taking time to apply for our open [JOB TITLE] position. Competition for jobs is always strong, and it was tough to select the group to invite for interviews. Unfortunately, you were not selected for further consideration for this position.

Thank you for your interest in joining the [COMPANY NAME] team. Please feel free to apply for other open positions in the future. Best of luck with your job search.

Respectfully,

[Name of Hiring Manager]

[Job Title]

 

Scenario 2

An applicant contacts you and asks about their status; and/or wants to know why they have not been selected for an interview.

When a job applicant reaches out to discuss their candidacy and wants to know why they were not selected for an interview this can put you in an uncomfortable situation. However, in this pre-interview, screening phase, it is fairly easy and rather common to provide specific feedback to candidates who request it.

Most often, candidates who are not selected for an interview do not meet the basic job qualifications or possesses skills outlined in the selection criteria (for example, years of experience, specific required skills, education, certification or training requirement). If this is the case, you can let the applicant know the main reason why they were “screened out” and invite them to apply for open positions again in the future. However, if they met all of the basic requirements of the job and were still not selected, it may be best to stay quiet on the issue and not provide specific feedback. Applicants who met the basic requirements may not understand the underlying reasons that they were not selected for an interview; for example, an equally qualified candidate who was asked to interview was referred by one of your current employees.

Also consider that in order to simplify the process and to reduce potential liability, it is ok to adopt a “no information provided” policy. In this case, regardless of the reason an applicant is not selected, they would be provided with a polite general statement, such as:

“It is our company’s policy that we do not provide specific or detailed feedback to job applicants who are not selected for an interview. However, we encourage you to apply again in the future with our company as you see fit. We wish you the best in your job search.”  

 

BONUS

To notify candidates who have interviewed for an open position, but were not selected, you can consider using the following phone script to inform them of their status:

Hello, [Candidate’s Name]. This is [YOUR NAME] from [COMPANY NAME]. I’m calling today to thank you again for your interest in the [JOB TITLE] position. We appreciate the time that you’ve spent with us during this recruitment process. I’m calling today to let you know that you were not selected for the position. We were impressed with your background and wish you the best in the future.”

Selected for an interview

Compliance Note

Note that there are federal, state and sometimes local non-discrimination laws that must be considered when managing the recruitment and hiring process. For example, federally, if your company employs more than 15 people, employers are never permitted to make hiring decisions based on a candidate’s: race and color, as well as national origin, sex, religion or disability status.

 

What’s Next:

As you navigate the recruitment and hiring process, you will find a communication style that is right for you and your company. We reviewed just a few important considerations when managing the recruitment communication process, specifically what to say when a candidate is not selected for an open position. We hope you contact us if you have additional or specific questions that we can address!

 

– – – – – – – – –

 

About the author: Niki Ramirez is a seasoned professional consultant, speaker and coach with a knack for engaging business leaders. She is the Founder & Managing Partner at HRAnswers.org. Niki has a successful track record partnering with a wide variety of businesses to analyze human resources and business operations with the objective of collaborating to design cost-effective training, employee relations programs, develop employment policies and procedures, and help business leaders exceed their goals.

Maybe most importantly, Niki is the proud momma to three strikingly gorgeous, intelligent, fun-loving kids. She volunteers for organizations that support education access for children, as well as foster care support organizations. She loves to garden, play with her dogs, horseback ride and get outside to hike and explore the world every spare minute that she has.

 

pet sitters who addressed cost

2 Fearless Pet Sitters Who Addressed Cost Head On

We know as business owners how serious pet sitting is. But, there is still a common stigma around the industry that is it more of  a “hobby.” To combat this, today I bring you 2 pet sitters who helped solidify the seriousness of pet sitting. They are doing this by educating potential clients on the costs and benefits. Additionally, these pet sitters who addressed cost on the Internet for everyone to lets their clients know that they have nothing to hide – showing their transparency and honesty.

2 Fearless Pet Sitters Who Addressed Cost Head On

pet sitters who addressed cost

 

#1 Sit-Stay-Play

Here in Indianapolis, Indiana, Kelley Stewart addresses a highly debated topic head on. She explains why pet sitting is more expensive than kenneling. She describes how very different pet sitting and kenneling are, which is why it can be difficult to compare cost.

You might be thinking, “Why do I want to introduce a potential client to another option for their pet other than my company?” Transparent pet sitters show potential clients that you are honest and looking out for them. Plus, providing them with answers to all of the options shows you have nothing to hide.

 

Sit-Stay-Play

#2 Endless Pawsibilities

Tori Lattig (who we featured in our Transparent Pet Sitters Blog) is one of the pet sitters who addressed cost head on when she breaks down exactly how much pet sitting costs.  She describes how professional pet sitting companies can structure their prices very differently based on a number of factors.

She goes on to explain those factors, and concludes by citing the national average for pet sitting visits.

This kind of post gives the client some background behind why pet sitting prices can fluctuate so drastically. By citing the national average, now the client will be able to compare yours and others’ services to this number. This ultimately helps the client choose the services that’s best for them.

Endless Pawsibilities

When these pet sitters addressed cost, they demonstrated transparency and honesty to their readers. There are other ways to show transparency, but talking cost is key since it can sometimes be a “touchy” subject.

Nobody really wants to talk about it. So, when pet sitters come out and educate the public on why pet sitting costs what it does – it shows that the industry and their business is serious. They’re showing that pet sitting is here to stay.

pet sitter marketing