5 Ways To Get More Pet Sitting Clients On Nextdoor.com

If I told you that right now, for free, you could get in front of your target audience and gain more pet sitting clients, for FREE, with the click of a button, would you be interested?

Well now you can.

 

more pet sitting clients

 

Nextdoor.com is a website/app that verifies the user based off their address (think, micro-facebook). You must prove you live where you do and then it grants you free membership to the site. Think of it as a type of facebook. Their website describes it as a “private network for your neighbors” It is gaining popularity all over the USA at a fast rate. They have gotten press on CNN, New York Times, Wall Street Journal, and more. They are the real deal.

What one will find at first look is that people really TRUST the postings of others. People are asking about things going on in the community like heavy trash pick up, wildlife spottings, vandalism, community events, and…you guessed it, even “can you watch my dog?” postings.

 

So how might one join in the conversation without sounding too salesy and gain more pet sitting clients you wonder? 

Well you are in the right place my friend. Here are 5 ways you can execute TODAY to make an impact on your pet sitting sales:

 

1 – Register & complete your profile to get more pet sitting clients.

Well, this seems obvious but there is sometimes a two tier process you have to go through. One you are in, make sure that you complete your profile as thoroughly as possible. People will click on you and want to know more about you. Especially if you are talking about going into their homes. You can even add your pets on your profile section.

 

2- Start conversations on Nextdoor.com to get more pet sitting clients

Consider adding helpful information to your area. Here is a whole list for you to get started on:

– A list of pet-friendly patios?
– Or maybe the local vet clinic just was AHHA certified and you want to congratulate them and tell people what that means?
– Local pet-friendly event coming up? Will you be attending? Ask to meet up with them there. Will you have a booth? Ask them to visit you, mention nextdoor.com and get a free gift!
– Ask for people’s HELP in voting for their favorite <insert something cool related to pets here>
– Post a blog a month before major holidays about something useful like “Why you shouldn’t use the neighborhood kid to pet sit” or “How much do pet sitters cost?”  or “What is the difference between pet sitting v dog boarding?”

pet sitting clients

Lauren visited me at a local event after seeing me post on Nextdoor.com

3 – Help people to get more pet sitting clients!

If you are on nextdoor.com, you will see people posting LOST PET plee’s or FOUND PETs. Why not take their info, ask them for a picture, throw it into Canva.com to make a quick graphic and put it on Facebook? Or…. maybe someone wrote something about a dangerous wild animal spotted in the area? You can take that info and post it to Facebook. The sky is the limit!

PSA announcement I made from info on Next-door

PSA announcement I made from info on Nextdoor.com

 

4 – Post your help wanted adds on their board.

Are you looking for the next member of your staff? What better micro advertising spot that your actual community that you serve? This could be a gold mine. (I am thinking of all of those who receive out of area resumes…. catch my drift?)

 

5 – Throw your name into the hat to get more pet sitting clients! 

People will ask for people who provide pet care. Don’t get discouraged if there are lots of neighborhood kids that are being mentioned. Sometimes it is what people DONT post that gets you the gig!

Real example: I had a lady call and become a reoccurring client because she was impressed with the type of response we were giving others on nextdoor. Remember, your writing isn’t just to the poster, it is to everyone who can see it.

So as you can see, there are many ways that you can become active, known as the local pet expert, and provide value to a community that is looking to connect, learn and grow. You just need to use your own resources and offer them to help your community virtually! Make nextdoor.com your friend!

 

Update: July 2016:

Now you can add your business to your Nextdoor neighborhood. They explain how to do it here.

Jamie, from Paw Prints Pet Services was the one who alerted me to this new tip!  She says,

“I just added my business information to Nextdoor.com. It’s easy! You have to be on the Nextdoor network. You’ll see on your Nextdoor home page a “recommendations” link. On my desktop it’s on my left margin. Then on the right side you’ll see “Are you a business, sign up here”. Yay! When you are entering the business category there is actually a section for “pet services” (just keep scrolling down until you find it). Unfortunately, you can only pick one. It’s awesome to make it easier for neighbors to find you and more importantly recommend you! And it’s free!”

 

For nextdoor.com guidelines on this topic check out:
Can I recommend my own business to my neighbors?
Can businesses join nextdoor.com?

5-ways-to-get-more-pet-sitting-clients-on-nextdoor

Pricing Strategy & Formula: A Teleconference for Pet Sitters With Worksheet Included

Pet Sitting Business Price


Do you know that the most asked question I get is “How much should I charge for….?”  You would be surprised if you saw how many times this question comes across my computer! Pet sitters are constantly looking outward for the answers they should be looking inward.

If you don’t charge the right price, you won’t be able to have the life that you want to live.

 

“At the end of the day, we are in business to make money!”

 

We are in business to see our business be sustainable for years to come and afford us to do what we love in life. Whether that be work ourselves to the grave, or work when we want to and spend the rest of our time with friends and family, it is a choice that every single of one you have as a business owner.

best price pet sitting business

If you feel like you don’t have a choice at this point in your business, then you are doing something wrong and you CAN fix it. You just need a little guidance.

When I hear that pet sitters are basing their price off  what “other pet sitters charging”   The answer to that question matters just as much as what type of underwear are they wearing! WHO CARES! I want to show you what does matter in this decision. They do not have your mortgage, car payment, expenses, or financial goals.

 

Here Is What Pet Sitters Are Already Asking:


pricing pet sitting

pricing pet sitting

pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting pricing pet sitting

 

 

 

 

 

 

 

 

 

 

 

 

 

:

 

 

 

 

Who Is This Course For?

This course, is for any pet sitter who has been in business for a long time, short time, just starting out, or who has ever raised their prices.

This course, is for YOU!  

 

Over the years, this course has evolved to what it is today. I started out just talking about a formula. Then it evolved into a presentation, and now… it is a force to be reckoned with. You can take this course knowing that it isn’t just the first version. I have tweaked and perfected it over the years, anticipating just about every question you may have all the while forcing you to get out of your own stinking thinking and get that lightbulb to turn ON!

Although, I strongly believe we can’t talk about the right price, without talking about the strategy and structure of the cost of your services too.

What Can I Learn If I Get This Course?

Sign up for this live call and leave being so confident in your decisions on pricing that you are never asking questions like the above again. During this class, I promise to teach you:

 

  • How your strategy or lack there of can help or hurt your business.
  • How pricing applies to businesses with and without staff.
  • How your perceived value or lack there of increases or decrease the price clients will pay.
  • Where pricing absolutely does NOT come from.
  • What impact supply and demand has on your services.
  • The actual mathematical formula that you can use for every single service you provide to keep you floating! (not just your head above water)

Still Not Sure About This Course?

That’s ok. With all these “secret sauces” out there I would be a little weary too. That’s why I want to prove it to you.

The proof lays in the numbers. I had one coaching client who emailed me and said the following after one year sticking to the pricing strategy we put in place:

 

What a year! It’s been an adjustment watching my volume SHRINK this year!!! One of the hardest things to ever watch. My staff has shrunk by ONE HALF! However, let me just tell you, that after a few sessions with Bella Vasta, our amazing pack leader, I made some adjustments to my business that would change my thinking about how I do business FOREVER! Not trying to toot my horn, but to TOOT a really loud horn for Bella!!!

Take a look at the Scenario if I had stayed business as usual:
-If I had left prices the same
-and the payment to employees the same
-slightly leveraged my fixed costs as planned
-and still had 11% growth, profit would have only been up 28%.

However, after sessions with Bella,
-I had 11% growth in revenue (due to increase in prices, not in volume, as stated, my volume shrunk drastically)
-I decreased payout to walkers
-I slightly leveraged fixed costs
-Profits increased 105%!!!!!!!!!!!!!!!!! TO MY POCKET!

All I have to say is INVEST IN YOURSELF. Don’t be afraid of asking for help! And certainly don’t be afraid of hiring someone to give you and objective opinion on things! Best Money I ever spent on my business and myself was with Bella Vasta. No other business coach has EVER shown me such return on my investment!!!!
– Heather, Trusty Tails

…this is just one coaching client. There are numerous more!

How About You?

If any of this sounded interesting to you, please sign up for this course. It will be a teleconference and at the end, I will open it up for questions. It will be recorded so you can listen to it again and again. Although, in order to really get the most bang for your buck, I strongly encourage you to be on the call.

Just click the buy now link below and you will be off and running with access to this life changing course!

 

Only $59  for LIFETIME access

to the “Bella-inar” and worksheet!

Pet Sitting Business Price


[wc_quick_buy product=”3638″]

3 Fun Things To Listen To While You Walk, Drive, Exercise, or Work

I am a big believer in always feeding your brain. In fact, when I used to (past tense, lol) go to the gym, I was suck a geek that I didn’t often listen to music. I listened to business books on tape. I found that if I listened to music I would be trapped in my own conundrum of thoughts and would pay even more attention to the thing I was doing, exercise!

Cover of "The Total Money Makeover: A Pro...

Cover via Amazon

Books On Tape

To get my mind off what I was doing, and into “work out mode” as well, I downloaded a lot of books on tape. Some of my favorites were Chet Holems, The Ultimate Sales Machine. Dan Kennedy, the “No B.S. Series” Michael Gerber “The EMyth” and more recently Dave Ramsey “Total Money Makeover”  You see, the more I listened to these things, the less I remembered how much I didn’t like what I was doing! Ever been there? This also works while cleaning house and doing laundry! 🙂

 

The logo used by Apple to represent Podcasting

The logo used by Apple to represent Podcasting (Photo credit: Wikipedia)

Podcasts

When I first got involved in listening to podcasts it was via iTunes. As time progressed and the people I liked to follow expanded onto other networks like Stitcher I followed. Podcasts opened a whole world of possibilities. They included The Sale Lion, Ducktape Marketing Podcast, and of course, Pet Biz Support Show! Podcasts are what I started to listen to when I would go for power walks, or in my early days, be driving around doing pet sits and walking dogs. It was something I could easily plug into my AUX hook up in my car, and then take it out and pipe it through my headphones when walking… It was and always been a big way that I get ideas for blogs or products. Podcasts are a lot more conversational and topical than the mammoth that is a book.

 

Pandora

Pandora (Photo credit: jacob.wayne.smith)

Pandora

Oh where would I be without my Pandora? It is like a nicely seasoned cutting board. The more you use it the better it gets.  Most people use music to drive around town, or walk dogs… but I use music when I am working in the office or remotely out in a cafe. Music keeps me pumped to work, blog, and write. Now, I know some of you wouldn’t be able to write with music in your ear…which is totally fine! My Mom and Brother are just like that. I think the lesson is that you gotta do what works for you! That is how I stay motivated. How do you?

Now over to you….

What are some of your favorite things to feed your brain while you work, drive, or exercise? Do you like to listen to podcasts? Ever listen to a book on tape? Does music get you amped up? What does it for you? Share below so we can all learn from each other!

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How To Have The Worst Pet Sitting Booth At A Local Event.

Names & faces have been blurred out to protect the innocent.

Names & faces have been blurred out to protect the innocent.

Recently there was a Home and Garden show in my area. You know, the ones that pack a stadium full of vendors with people trying to sell you things for everything for your home and garden? 🙂  There were pest control companies with tarantulas, there were cooking demonstrations, chair massages, all sorts of things to distract you as you walked endlessly up and down the aisles.

 

Well, my husband and I noticed a booth that was a pet sitting company. First thought, “Awesome, do I know them?” second thought, “huh?”  I was shocked because there were so many things wrong with this situation, that I just had to write about it and beg you not to make the same mistakes.

 

Let’s face it, these shows take a lot of investment in your money and time to be there. This show was 3 days long! Here is what was wrong with this picture:

  1. Proper signage and materials that represent your brand is imperative. The ONLY thing that said what they did was a sign hanging over their head.
  2. Your table should be able to show people what you do. How To Have The Worst Pet Sitting Booth At A Local Event.Be engaging and sell them on the things you are selling. Peace of mind, trust, security. Show them how can they trust you? There was no presentation or hardly anything on their table to take, interact with, build trust. Nothing. The only thing on their table was a notebook with people’s names and phone numbers. (Which I couldn’t believe to begin with) and one picture in a frame.
  3. Make sure your representatives are a great image of your company. The man behind the table was older and held a cane. He spoke unassertively about the company. I was shocked because when you have the potential to be in front of many people I would want someone representing my brand that really gave assurance, provoked a trusting personality, and capable demeanor. No offense to the man himself, I am sure he is a fantastic person. He was just left as a representation.
  4. Stand firm in the worth and value of your company! When I asked if it would be him doing the visits, (admittedly I have a dog who likes to be walked, and no offense, but someone standing with the use of a cane wasn’t going to work) he admitted that it was his girlfriends company and her friend. He told me the visits were $25 for one visit, $45 for two, and negotiable. Negotiable.
  5. Have your representative know how to answer common questions. When I asked for the area serviced, he said “everywhere.”
  6. Engage with your guest. At no point did he ask about what type of pet I had, where I lived, or to sign his notebook. There were no cards to take, and when I asked, he handed me one that was printed out at home. Very thin and low quality.

 

As a professional pet sitter, I was shocked and a little embarrassed. If this is what the public is seeing about our industry, no wonder we have to work so hard at trying to sell them TRUST and SECURITY.

how-to-have-the-worst-pet-sitting-booth-at-a-local-event

Some of you may be wondering why I didn’t introduce myself?  Simply put, he wasn’t even the owner of the business. If the owner had been there, I would have said hello and introduced myself.

 

Meanwhile… The dog trainer a row over had a crowd WATCHING him doing demonstrations. It was brilliant!  Honestly, all those people who were interested in pets were crowed around his area because he was doing something to engage and teach his audience. This pet sitting company could have learned a lot from him.

dogtrainer

Great job getting and keeping an audience!

By the way, if you are looking for ways to have an amazing booth at an event, I have a list here.

 

So it got me thinking about these things that I genuinely would love to see you answer in the comments section:

  • How do you sell the trust and security in your business?
  • How do you get people to know that you are a professional. That you can actually afford certain business expenses?
  • Are WORTH every cent they are paying you and it isn’t “negotiable” as if your time isn’t that valuable.
  • How do you present your business brand in your business cards, website, print advertising, on your social media?
  • What does your voice say about you?

Sound off below!

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pet sitting business coaching

How Do I Tell My Pet Sitting Clients I Won’t Be Their Pet Sitter?

I recently asked a question to a group of pet sitters that had staff, “What is holding you back from taking days off?” The answers were all quite similar.

“My pet sitting clients don’t want anyone else other than me.”

Oie! That is a doosey, right? I remember being in this same exact position. I was afraid my pet sitting clients would get upset and leave my company if I “broke up” with them. Although, lets take a closer look at this.

If your pet sitting clients threaten to leave your company, wouldn’t they be in the same boat of having to find someone else to trust? The key to all of this is that they trust you, so show them how to trust your judgement on who you have hired.

Ok, so we established that objection is just a myth! Here is your rebuttal:

Tell the client, “If you were to go find another company, you would have to work up a whole new trust with them. In this case, I am sending someone who has gained my approval and I would never do you or your pets wrong.” Read more

10 Tips For Creating Eye Catching Pet Sitting Videos For Google and YouTube

Video says it better. That is a proven fact. When someone can hear and see what you are saying you will make more of an impact. In your pet sitting business, this is no different. After all we have so many cute and fuzzies to take a video of, but what do you do with the video AFTER you have captured that moment? You need to put these videos on Google and Youtube.

Here are a few tips for you to keep in mind when recording your next pet sitting videos on Google and Youtube:

1 – You don’t have to be a pro. The more authentic, the better. We as curious people and when it is self done, people will be inclined to watch it! Grab your phone and press record!

2 – Watch your voice on the video. If you are like me, you don’t like the sound of your voice on video. If you are filming a pet doing something funny or interesting beware of the extra laughter, comments, or excessive talking that you might do. It will all be recorded in your videos for Google and Youtube.

3 – Don’t be afraid to flip the video on your own face. Doing a self portrait can be funny and interesting. It is personal and people feel like they connect with you better that way!

4 – Introduce yourself.  Let the world know who you are and who you represent. Do a short intro. Your video might get shared and whatever it was uploaded to might get lost in the shuffle.

5 – Give your video great titles (with your key word inside) that are going to get people wanting to watch it. Usually asking questions generate lots of plays.

6 – Fill out your description.  The description of your video is your chance to add in words that google will find. Don’t just write “Here is Sophia. Isn’t she cute?” Instead write “While dog sitting in (city) with Sophia, she did the cutest thing on our pet sitting visit.”  Do you see how ‘dog sitting’ ‘pet sitting’ ‘city’ is now all in the description? ALSO INCLUDE: your website starting with http://

7 – Upload to Youtube AND Facebook.  Both are searched by Google. In fact YouTube is the second largest search engine. So if someone is typing in “I need a pet sitter in (city)” BOTH your videos have a chance of showing up if they say that or even just ‘pet sitter’ ‘city’

 8 – Be Authentic!  People love to see things that are not perfect. It makes people more able to relate to you. So if you stutter, say “um” (like me), just go with it! Trust me, no one ever says, “Wow! I love the way I look and sound on camera!”

9 – Beginnings and Endings – Programs like Windows Movie Maker can make you look like a million bucks! Add a slide at the beginning with your logo announcing the video and at the end, put your logo and website again. Bookend the videos!
Like this: http://www.youtube.com/watch?v=kpf08F9lDbQ

10 – Embed the video to your website and blog – To do this on Youtube go to SHARE > EMBEDDED > Copy and paste the html. Then go to your WordPress website and put the cursor where you want the video to appear, switch to TEXT format and paste the HTML.  You might want to change the dimensions to make the video smaller.

So, now your turn! What is the first thing you are going to do when you post your pet sitting videos? What questions do you have for me? Write them below!

better marketing with bella

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8 Simple Ways To Get More Dog Walking Clients For My Pet Sitting Business.

 

more dog walking clients

Getting more dog walking clients can be the bread and butter to a pet sitting company. When your vacation clients are not on vacation or your business clients are not traveling, you know that you can always count on those daily dog walking clients. They are a great revenue stream to have in your business because they are predictable and easy to hire for. They require less back and forth to their home and it is typically Monday through Friday in the middle of the day.

Let me show you 8 simple ways can promote your daily dog walking service. I use the word simple because many of them don’t take that much effort but their rewards can last years after you do them. Understand that this, like anything else in your business, needs to have a plan and your messaging needs to be the same across all platforms. If you want daily dog walks, then talk about gaining daily dog walks.

 

1. Talk About Dog Walking On Your Website

The first thing I do when someone asks me for advice to get more dog walking clients is go straight to their website and to their Facebook page. If I don’t see anything front and center talking about it then that is exactly why. You must ask for what you want. You have only seconds to capture people’s attention. The messaging that you are leaving on your website and Facebook page will help or hurt you tremendously.  It is obvious that talking about it on your website and even having pages devoted to it will gain you favor with google, but I encourage my clients to take it a step further. Go deeper. Talk about the problems that your company solves for its dog walking clients. If you are unsure about what I mean, I have a 30-minute interview with the incredible Lain Ehman who gets paid thousands of dollars to make her clients multiple six figures through their messaging.

2. Blog About Dog Walking

The word blog has almost become white noise these days but I imagine that I am jumping up and down in front of you right now saying LISTEN TO ME!!! Blogging (or inbound marketing) can really help your business. I have done it myself for both of my companies and I have seen pet sitting companies that I help coach just grow tremendously by blogging the right way. Key word stuffing will not get you anywhere, you have to do it right. To do it right, that will take a bit of learning and training on your part but nothing that you can’t get your feet wet on in just one day. The person I learned everything from is Marcus Sheridan. He is an incredible teacher whose philosophy about blogging about the Big 5 will work every time if you do it. That is where I suggest you start.

3.  Bark Cards

Consider yourself lucky being here with me because I am about to tell you about an incredible idea that I had years ago and used successfully in my own pet sitting business. It hasn’t only worked for me, but many I coach with and now I am going to share my secret.

Bark card

bark card

 

Have you ever been visiting a client and the dogs that live next door are just barking their heads off. It is clear that no one is home and they are just so excited that you are in their neighborhood? This is where the bark cards come in. Every dog walker would love to have clients on the same street. It is more efficient and easier money! So why not invite the neighors of your clients to use your services in a way that is attention grabbing? Create your own bark cards and you will get responses. On the front of the card you can have a picture of an obnoxious dog barking and on the back side you can write something like Sounds like a medium-sized dog? Pretty sure they were saying, “Let *your business name* come visit me to Mom!” Let us know if we can help break up your dog’s day!

4 – Get Endorsed By A Veterinarian.

Being endorsed by a well-respected person of influence in your community can give you enormous credibility. If you don’t already, try to create a friendship with a veterinarian in your area. You could even do this with a dog trainer or a popular pet store in your town. Get to know them. Help them. Blog about them. Notice how I didn’t say drop business cards off at the front desk and run? I want you to build a relationship. Once you do, or if you already have… ask them to go on camera and offer an endorsement of your services. This could be huge in your phone script, on your website and in all your marketing materials.

5 – Create Marketing Material That Says Dog Walking. 

It isn’t enough to have “pet sitting” on everything. You need to create fliers, post cards, rack cards (whatever you do) that specifically say dog walking and talk about the benefits pets receive from having them. Perhaps you are creating rack cards to leave in the waiting room at the veterinarian’s office? The top of them could say “dog walking” and three examples of clients you serve to help with their dog walking needs. Just because you might be a pet sitting company, doesn’t mean you can’t create marketing materials that specifically talk about dog walking.

6 – Discounted Rates That Are Enticing!

Discounts will work beautifully!  Now hear me out. There is something that happens psychologically when we hear a comparison of price. We have all heard it before, “Typically this is $100, but today only… you can get it for $33.00!”  Well gee, now $33 doesn’t sound that expensive, does it? If you can understand your pricing strategy enough, this can really work to your advantage. Although I see many pet businesses paint themselves into a corner with this because they publish their rates and they only talk about the cost on the phone, rather than the investment. Here is an example:

The cost would be $33.00 a walk.
The investment would be going to lunch with your bosses and landing that promotion because you were able to chum around with them! Or…. save time, gas, and stress from not having to rush home every day to walk or let out the dog.

If you embrace the fact that you are not only a dog walker but also a sales person…. yes, whether you like it or not, you are… then you can really go far with a pricing strategy utilizes discounts. If it is sone the right way 🙂

Wondering more about how to create your strategy? I have an entire class on this here

7 – Start A Dog Walking or Hiking Club or a Social Media Campaign

Make it cute! Create an event. Looking for 5 dogs who need daily dog walking. Is this your dog? With a bunch of examples of what happens when they are not exercised. Tell about all the dogs you do walk and why their parents need you to walk them. Your viewers will start to see themselves as your clients because they can relate to the problems you are solving.

Alternatively, you can start a club. Gather people up to walk their dogs every 1st Saturday of the month. Once they see how great it is, they will want you to walk their dog every day! Take it a step further and ask the pet store you have a relationship with if they would give you a discount on bulk toys or donate a small doggie bag that all your dog walking club members get at the end of the walk.

logo_dog_walking 4

 

8- Ask Your Existing Clients

What better way than to access your existing client base? Send them your blogs on daily dog walks and your discounted pricing. Ask them if they would like to sign up for once a week dog walks and up sell them from their typical pet sitting appointments with you. They already know and love your business, so why not use these hot leads you already have?

Daily dog walks can be a great service to maintain a pet sitting business cash flow. They are important for any business to have in order to maintain a steady business. There is so much that can be done to attract the daily dog walking customers. You can’t simply think that people will know that a pet sitter will do this or can do this.

Let me know how your results turn out!

 

Feel like this is all too much to do?

I get it. This is a lot of effort to build your business and who has time for all of that when you are busy doing all the pet sits and dog walks, right? I know exactly how it feels because I used to be just like you. In fact, after I sold my company I missed doing the marketing so much that I decided to do it for 12 pet sitting companies at a time for a six month period. It is called Better Marketing with Bella and I provide all my marketers with blogs, emails, statuses, graphics, and photos on the 1st of every month.

 

 

 

 

 

 

8-unique-ways-to-get-more-pet-sitting-clients

4 Ways Pet Sitters and Dog Walkers Can Manage Their Time Better

The most common thing I hear amongst business owners is that “I just don’t have time”  I have been hearing this so long, I already wrote about this topic a few years ago titled: What Do You Have In Common With The President?

Now, I am going to take it up a notch and tell you one of the biggest secrets to getting more time in your day is to:

Just Say NO!

 

blon woman expressing denial with NO on her hand

Seriously.

A common thread I see is that people don’t know how  to stop piling things onto their plate. If you are already strapped thin, then close the flood gates. Stop letting more and more come into your life.

EXAMPLE:
I have a pet sitting coaching client who started pet sitting ten years ago. She only made $12,000 last year and has 3 ICs. Her business ONLY brought in 12K last year! You read that right!

That figure should have at LEAST two more zeros in it. How could she be working her pet sitting company for a decade and only be at $12K?

Admittedly, she didn’t say NO to things. She didn’t prioritize the responsibilities in her life. She started doing voice over work, selling real estate, and numerous other things. The fact of the matter is that she didn’t make sure one thing was stable before jumping to the next lily pad so she just SANK!

So now she is working with me to help her get refocused and we are making progress! So how can you do this too?

 

4 Ways To Manage Your Time Better:

 

1 – Say NO:

I don’t care if you just need time to sit down and watch your own trashy reality TV show. Tell your staff, your clients, NO. You are booked. It doesn’t mean that you are booked with pet sits. You can be booked

You can be booked with personal time.

Your personal down time is super important and I am giving you permission! It will help you not feel burnt out and will re-energize you to do the things you have been meaning to do!

 

2 – Don’t open it!

Do not open your email, mail, facebook, voice mails, anything!!!!! …until you are ready to actual respond or file them. I don’t think you realize how much time in your day that you waste by opening things once and the going back to them later to follow up. OR… things slip through the cracks because you mean to come back to them and forget. What happens when you don’t take action when you open? They get added to your TO DO list. Last I checked, that list was probably FULL!

 

3 – Stop learning and start doing.

How many more self help books, podcasts, blogs, webinars, conference calls are you going to listen to and NOT take action. There are two types of people in this world.

Spongers and Drenchers!

LOL… Are you going to keep being a sponge and hold in all the liquid or are you going to squeeze it out over your harvest so it can grow? It is time to start taking action. all the absorbing will end up holding you down and again, adding more things to your to do list. There for overwhelming you.

 

4 – Create a priority list

If it isn’t on your list, do not SPEND your time doing any of it! Simple as that. Stop going in 14 different directions until you have one direction paved out. THEN you can go to other. Do you want to do many things half way or a few things really excellent?

Now it is your turn:

What are your secrets to managing your time? Is it easy to you or hard? Are you a sponge or a drencher?

 

Find The Pain And Be The Solution To Gain More Clients

A very important person in my life was talking to me about the sales he does in his office and he was describing to me something he was telling his staff.

Find the pain and be their solution.

Imagine this…you get a call from a prospective client. They are scared to leave their pet at home with a stranger and they have never used a professional pet sitter before. You know that you are amazing. Your clients know that you are amazing. But how do you get it across to this potential client that you are trustworthy, know all about pets and their house wont be a scene out of Animal House while they are away?

Speak to their pain.

Be the solution.

Be confident that you are the ONLY solution.

Often times, as pet sitters, I think we just want to listen to how adorable their pets are…and then tell them how much our services are. It really isn’t solving any problem other than creating a new problem, a hole in their wallet. Let’s switch our thinking to: They are calling you because they have a problem. They have a pain. The pain of trying to trust someone enough to come and take care of their pride and joy. In fact, I just got an email yesterday that said: ” I’ve never left her with a stranger but know she’ll be fine.”

Next time, try coming at the caller’s problem from “let me help solve this problem for you”  “I know how daunting it can be” and then follow up with an email proving why you are the best by showing them testimonies from past clients? This would put a whole new spin on things and really separate you from the competition who is usually only talking about price.

Being a part of the solution.

You would be selling the value of your service and offering up (in your eyes) the ONLY solution to their problem. This, is where knowing your company values is huge! What can you now offer up as a solution that is different than the next pet sitting company on the list that they are about to call? Everyone has the “best” care. Everyone is bonded and insured. Almost everyone is a part of a national organization. But are you award winning? Do you have notable people like veterinarians in your area that vouch for your services? Have you been published in local publications or been on local media weighing in on important pet topics? Is there something about the way you run your operation different than anyone else? These are all going to be solutions that are specifically about YOUR company and a answer to your callers pain.

Find the pain. Solve the pain. Be the solution. It is that easy.

Now here is to you… What do you think? Have you ever thought about this approach? Do you think it would work for you? Is your business unique enough that you can highlight why you are different than the next pet sitting company on the list? Sound off below. In fact try it and tell me how you felt about it! It will work!

The Secret To Make Sure Your Pet Business Keeps Getting Referrals

Pet Sitter Pop Quiz: What Do You Do With This Referral?

If one of your closest competitors emails a potential client and says the following. What do you do next?

Client,

Thank you so much for your interest in our services. Unfortunately, we do not go to your area at this time 🙁

Please consider http://xyzpetsittingcompany.com/ I know the owner personally (Molly) and would leave my pup with her or her staff in a heartbeat!

You are still welcome to come to our Mutt N Mingle’s. The next (and last one of the season) is on March 6th. 6pm at West Addison.

Let me know if you have any questions!
Molly, please see their questions below 🙂

What is your next move?

A) Smile quietly and wait knowing that I may have a new client getting in touch with me soon.

B) Reply to my competition and turn down the opportunity by saying, “Thanks, but no thanks.”

C) Send an email to my competitor thanking her tremendously for the referral AND immediately send an introduction email to the potential client?

Not All Referrals Are Followed Up On

The above is an exact email that I sent to a pet sitter in another town. Names have been changed to protect the innocent 🙂

I thought the answer was obvious, but now I’m not sure…

This exact scenario happened to me eight days ago. I just spoke to Molly and asked her, “What ever happened to those clients I sent you? Did you land them?” If I was a dog I would be wagging my tail with the same anticipation that they look at us when we have a ball in our hand.

“I never heard from them,” said Molly.

“Whaaaaat?!?!??!” I said. “You didn’t follow up with them? I forwarded you their email. Did an email introduction. All you had to do is say hello, introduce yourself, and ask how you could help them!” I was so disappointed. I felt like I had given her a great gift, wrapped it really pretty, and she didn’t even try to open it.

I took a step back and continued to tell her, “Listen, when I send you emails like that – respond with something like this:

Bella, thank you so much for the introduction and the kind words.

Client, Hi! My name is Molly and I am the owner of XYZ Pet Sitting company. I see that you were asking how much we change and what is entailed and requested that Bella calls you. Since we service your area, I was hoping that you could let me know a good time of the day to call you so you can tell me all about your fur kids! In the meantime please feel free to check out our webiste and facebook too! Looking forward to your reply.

Thanks again Bella!

Molly replied that it didn’t even dawn on her to contact them and that she honestly thought they would contact her if they were interested.

(NOTE: I call this entrepreneurial narcissism. Not everyone cares about how amazing our business is. We have to give them a reason to care!)

I had to explain to her that as business owners it is our responsibility to go out and make the sale happen. We need to show that we want it, that we care, and ACKNOWLEDGE the gifts that are given to us.

This has personally happened to me in many other arenas other than just pet sitting…

It happens all the time.

Enough for me to write this blog about it! =)

So What Is The One Secret?

Open the gift!!!! That means follow up with the potential client and say THANK YOU to the giver. This will ensure that they will keep going to bat for you and your company again and again.

SOUND OFF BELOW: Have any of you ever been in this situation? How do you handle it?

Tips To Be Sucessful When Posting On Facebook As Your Business!

Don’t be that annoying person posting on Facebook who is always promoting and turning people off.

Or one of the people who doesn’t ever share about their business, but is just reposting other people’s stuff.

Sadly, most aren’t even aware they are doing this. Read these tips and tactics to make sure you soar above the rest.

1) Be sure that you are speaking as an expert in a community where it would be welcome! Welcome places would include other businesses that you personally know, like, and have a relationship with.

2) It is not ok to post as your business on someone else’s wall who is in the same industry as you. It looks desperate and unless the business owner invited you, I am sure it isn’t welcome.

3) Do not post an advertisement on someone else’s wall promoting your services or saying “Like My Page”

4) If you have something newsworthy to post, it is okay to post on your local media outlets pages (TV, Radio, Newspapers, Magazines)

5) If you are going to post anywhere as your business, remember that educational posts will get you a long way. Have something of value to add too the thread or community.

6) Build Relationships! Facebook is a community. In real life you would be turned off by someone you didn’t know just tried to sell sell sell you (think telemarketers) so why would you do that on Facebook? Facebook is a chance to build a relationship and trust with others. Not SELL!

7) Use it to network! If you have something nice to say about another company or a thank you (think referrals!) it is OKAY to say Thank you XYZ Company (while tagging them) so it shows up on your page and theirs.

So those are my tips to be successful! My main page where is focus 80% of my time, has a lot of interaction, is shared across networks, and has become a real community. People post pictures, tag themselves in photos, click on the blog stories I post, and look to us as the experts in our field.

I am sure you have some tips and tricks as well. What are they?

It Is Rude To Post On Facebook As Your Business

Hey!

Listen up all you business owners…

Unless you personally know the person’s page you are posting on – it is rude to do it as your business. Don’t be a shameless promoter by posting from your business account onto other people’s facebook pages. Use your personal account. If you don’t want to do that, then don’t post. Especially when you are in the same industry. It is tacky and not good business principals. I see it all the time.

What do you think?

Make More Money In Your Pet Sitting Business: Land More Sales On The Phone!

How many times do you have people call you and say, “Hi! How much do you charge?” 

You tell them the answer.

They hang up.

You never hear from them again.

…Or maybe you go to the Meet and Greet and you think it went fine, but a week later you are left with wasted time and no assignment?

If you don’t know how to sell yourself on the phone or during a consultation, your business will suffer. It isn’t enough to just love the pets. You need to have more skills in order to be successful.

PROBLEM:

You aren’t landing all the deals on the phone. You think that it is because you “charge too much” and no one will pay. Nor do you have a fighting chance of continuing to sell them once that phone is hung up, unless you pick up the phone and call them again. You know that you could be making more money, reaching your goals, hitting the mark if you could just get every person who calls you to sign up.

Imagine if that were a reality? Read more

[Video] Becoming An Expert In Your Community.

 

Did you know statistics show that experts make more money than non experts?

Here is a talk I gave in the Summer of 2010 to a local networking group of women. It is very interactive with lots of questions and participation from the audience.

Most people are scared to be an expert in their community.

“Surely others know more than me,” they think.

But in reality, an expert is someone that knows just a little bit more than someone else, AND willing to get up and talk about it.

When you position yourself this way, you will be sought out. People will come ask you questions, ask you for interviews, quoted in the press.

In this video, I share how I became and expert in my field. At first, I didn’t think I was a pet care expert. Hear how someone helped show me that I was actually an expert in my field. And I hope that you are inspired to see that you, too, are an expert!

Your Blog Can Help you Become An Expert:

When you have a blog that is your platform that you can publish your works on. Others can find you, link to you, you can pitch stories to local news outlets. Through social media like Twitter and Facebook, you can take these blogs and post them on media outlet pages or to the journalists themselves.

You can help leverage cross promotions. I talk about Yappy Date and how I connected with a few other business owners to create an event and help cross promote between the two of us.

In short, the more that you establish yourself as an expert, the more that you put your knowledge out there, the more attractable you and your business can be to others.

NOTE: This was filmed in 2010, some of the social media references may be dated. *smiles*  For example, an audience member asks how valuable is social media really? 🙂

 

 

Becoming an expert from Stephen Murphey on Vimeo.

How A Bookkeeper Could Save Lots Of Money On Your Taxes

I admit it.

There were MANY YEARS that I was so overwhelmed, confused, and would have huge anxiety at just the mention of money and my business.

I knew a lot of it was coming in. I knew that some months were higher and lower than others. I knew I was keeping myself above water. Although, I honestly had no idea HOW.

Just budget your money!

I would listen to people tell me ‘just budget”  and make sure “you pay yourself” or “save for that.

Yeah. Ok. But HOW?

When you own a small business and there are a million tiny pieces to the pie, where do you, the business owner, fall? Usually, the people saying that were the 9-5ers who got a steady paycheck from their boss. They couldn’t relate to me!

After all, some things are partial business expense, partial personal expense, right? So how do you account for that?

I would wonder if I were placing things in the right spot in my QuickBooks program. Hoping to God that I would notice if clients didn’t pay on time (before I accepted credit cards), or even at all! Trying to make sure I paid everything on time especially when the heavy months came about…. you know, when it seems like everything is due all at once? (insurance, registration, membership dues, and throw in a new set of tires too!)

not-sure-what-to-charge-2

The January Scramble To Account For The Money:

I was one of those people that when January came I would call up all my banks, ask them to send me a PDF of my transactions (bc I didn’t hold onto them each month, let alone enter them into QuickBooks), I would also call all the other reoccurring companies I have paid like cell phone, electric, car payments, etc. Then, I would simply take all those records and sit with a bottle of wine and enter them all into QuickBooks the way I thought they should be.

I would press print, and give it to my accountant and say, “I do all my own book keeping. Here are my records for my taxes.”

Now here is a really important part. So read closley, ok? My accountant’s job is ONLY to take what I give her and do the taxes. She is NOT (nor is yours) there to look over your years worth of records and go through it all. She only uses what you give her.

 

Just because I had quickbooks and entered information into it, doesn’t mean I knew what I was doing. Although, for the longest time I made the mistake of thinking I did.

 

I wish someone hog tied me up and got that through my thick head.  I probably paid a lot more in taxes than I should have because of my very poor record keeping.

I know I wasn’t accounting for all the expenses I should have been keeping track of, therefor my taxable income was probably a lot higher than it should have been.

 

I Never Had Money To Pay Myself!

Aside from all of this – I never had a lump cash flow of money that would just be floating in my account. If I ever had a bad month or a rainy day, there wasn’t anything to fund it with.

There were times that I paid my bills on my then credit cards just to get by.

But what does a business do when they finally get their business going… the money is coming in… and they don’t just want to live for today, but live for tomorrow?

THEY HIRE A BOOKKEEPER! Here are 4 reasons why I love mine:

  1. We meet briefly every week. I give her my receipts, she tells me what was paid, what is going to be paid, asks me any questions she may have, and I tell her about anything coming up that I want to budget for.
  2. Each week she tells me if we are on, under, or above target.
  3. If I want to purchase something personal or for the business, I give her the heads up and most likely WE create a strategy to make my wishes come true.
  4. I get paid twice a month. This money is set up to be money for ME. All of my business and personal bills are taken care of and this is to go shopping, get my nails done, go on trips, save, etc. It is such a relief.

Bookkeeper typically costs about $25 to $30 an hour)

By having financial freedom in both my business and my personal, life my anxiety has gone way down. If there is one thing that is like oil and

On vacation

water in my life it is finances and me. I have never been a spender, but I have always been stressed out by numbers. I feared not ever having enough.

Yes, even I have fears.

I say all of this because I want you to really understand how important it is for your business to be in great financial health. God forbid something were to happen in your life where you had to stop your business next year, would a buyer be able to have a clear financial history of where you have been and what you have done. Down to the nitty gritty details? Would they be able to compare one year to the next?

Not keeping detailed financial records for your business could cost you more in taxes, and actually make your business to appear less valuable than it is. Is that what you really want?

Let’s be good stewards of what we have now, so the future will be easier.

“If you’re a crook in small things, you’ll be a crook in big things. (Luke 16:11)”

PS – Let me mention, that when you are financially fit you are able to BLESS THE HECK out of others. No longer are you living as a slave to the dollar, but now blessing other people! Have you ever been in a position where you could help someone out? Give them the money or resources to do things that they can’t do for themselves, without any need or want for payback? It is one of the most amazing highs in life. To have the resources to change others lives. What do you think? Comment below!

What questions do you have for me about finding a bookkeeper?

Tripple Your Small Business Website Hits In A Day

You know, it was pretty entertaining.

Recently someone commented to me, “You are just a pet sitter.” How may times have you just been eliminated to “Just a…”

I was taken back by this, as coaching is a big part of what I do. I really only spend two hours of my day working ON the pet sitting company, and then the rest coaching, or living life.

Part of my coaching is teaching business owners marketing, including social media. To know how to leverage it by using current events and throwing it into an already made system, can be the single most powerful tool you can have for your business.Why? Becasue then you don’t have to spend time pounding the pavement. You don’t spend money on advertisement, fliers, brochures, etc. People find you on the internet.

This day in age, if you are not leveraging this marketing tool to the fullest, you are wasting your time and money. Also… I will be bold enough to say that if you pay for AdWords, you are also wasting your money. Let your website DO IT FOR YOU!

The first spike is when we found 2 dogs(435 hits). The second spike is what I write about here(510). Be relevant!

So how did I triple my website hits in one day?

Step one… Three pieces of really big news came my way. So I hopped over to my website and created blog posts about two other them.

Step two….I used my icontact account to create a newsletter. IMPORTANT TO NOTE: I use only TEXT email blasts now (not HTML). I make them very short and very sweet.  Why? Some phones are not as smart as others and I want everyone to be able to see and read the message quickly. It is important to my business that my emails are read quickly and easily over a persons cell phone. Want to see what it said? Take a look here at my pet sitting email newsletter said.

Step three….I blasted item #1 ALL OVER facebook. On community websites, on veterinarian pages, on local business pages, and through my relationship with them, asked them to repost and retweet.

IMPORTANT: Do you see how each item directed readers BACK to my website for more info? You ALWAYS want to be doing this!

Side note: When I posted the blog about Two Lost Dogs Found I ended up connecting with a pet sitter in another area of town I needed a reference for. She took my post, passed it around her work office full of a few hundred people. As you may have guessed, I got a call about pet sitting from them… and have been able to give her a client already in just one week. Isn’t that powerful?!??!?!

Why did this work?

It was short and sweet.

It was timely and relevant.

It was hosted on my website.

How does this help my business?

Do you think that any other pet sitting company in my area got over 500 visitors to their website that day? The information being hosted on my website, the email blast providing value, and a call to action to stay connected to us on Facebook, led to more Facebook followers, and more people who normally wouldn’t have been on my website to be on it. I actually got two calls that day because while the caller was reading about the recall, they recognized a need they had for pet sitting. We are the #1 pet sitter in the search engines in our city with tons of competing websites.

Pretty good for being “just a pet sitter” huh?  Turn yourself into a superior marketer today by LEARNING! Essentially you are getting a pay raise because you don’t have to spend your time and money out on the street 🙂 Use your website to make them come to you!

Can I Afford Pet Sitting Employees?

Recently, Kristen asked, “How can I afford pet sitting employees without ending in a financial crisis?”

 

This is a super question and very relevant in many business owners minds. After all, if you start giving away all your work, you are left with next to nothing, right? Wrong. Read more

How Do I Compete With The $10 Pet Sitting Rates That Some Companies Charge?

“Comparing your business to the hobbyist, is like the local convenient store being threatened by neighborhood kid’s lemon-aid stand.”

 

Whether you are in the pet sitting industry or you are in the purse business… there is always going to be someone willing to do what you do for less. It is a fact of life and it will always be there. Look at this website. Here, there is a list of what people are willing to do for only $5!

So what do you do?

Stop caring!  There is a reason why there is Flemmings Steakhouse and McDonald’s. Do people’s stomach’s get fed? Yes… but by two very different experiences.

There is a reason why people will buy a $29.99 purse at TJ MAXX, or spend $500+ for a Coach purse. Coach purse is a status symbol, and you will get a postcard from your purse when its at “coach camp” being cleaned. The TJMAXX bag, doesn’t go to camp.

There is always going to be a range of prices for every service and good. The reason why people choose what the do is becasue of their budget and precieved value.

As a pet sitter – you have to get back the mental block that you may not always be your customer. If you want the more prestigious business, that can be customizable, unique, and of a higher level than the rest, appealing to the higher class (who by the way experience less of a disruption than other classes when the economy strikes bad)…then you charge for (what Dan Kennedy refers to as) the exclusivity and experience of your product. The experience of Coach and Flemmings is going to be a lot different than TJMAXX and McDonald’s, as will the exclusive crowd that can afford it.

What does this mean to you?
Lets look at your business. How can you compete and be UNIQUE to any there service out there? What can you provide that is tangible that the kid next door can’t provide? Or the person looking to do the same thing at a fraction of the cost? Is your business truly different than the rest or did you create its operations, services and prices based on what others were doing?  Lets start looking inward instead of outward and make your business shine who YOU are. After all, you are unique so your business should be too!

[Audio MP3] Christ Based Networking

On April 13th, at Desert Life Church I gave a 30 minute talk to the monthly group that meets on the second Wednesday of Senior Portraitsevery month.

It was called “How hard are you casting your net? Networking – Christ Based. This is a fantastic group that meets from 12pm-1pm with a amazing lunch provided to all from Pasta Brioni in Old Town. Cost is only $5. The end of this clip includes Maurice, the President of the group discussing the Business Directory Launch.

For more information on the group email me at danielle@jumpconsulting.net and I would love to have you come as my guest. =)

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CLICK HERE TO LISTEN:

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TOPIC:  How hard do you work your net? Networking – Christ based.

I’m too scared to go to a networking meeting. No one will talk to me.

2Timonthy – I did not give you the spirit of fear…. DEVIL

There are 4 easy steps
(1) Care – enough to start the process
Love people….
“Make my joy complete by being of the same mind, maintaining the same love, united in spirit, intent on one purpose. Do nothing from selfishness or empty conceit, but with humility of mind let each of you regard one another as more important than himself; do not merely look out for you own personal interests, but also for the interests of others” (Philippians 2:2-4)

(2) Listen – to what the other person says, who they are, where their heart is.
Encourage them….
“Let no unwholesome word proceed from your mouth, but only such a word as is good for edification according to the need of the moment, that it may give grace to those who hear” (Ephesians 4:29; cf. Colossians 4:5, 6).

(3) Time – You have to spend time together getting to know one another OVER a period of time.
Spend time with God. He will direct you. Rome wasn’t built in a day.

*Trust is earned over time. Think of a rescue dog….

(4) Influence – Only then can you have a great influence because you have fostered this relationship, shown who you are, and guided them.

So how do you get out there and cast that net?
1 – Resources: 43 networking meetings today –
www.networkingphoenix.com
2 – Shine your light! God created YOU and gave you specific talents and gifts. Tap into them and use them. Then people will want to know you better and better.

What IS Social Media anyways? | Small Business Coaching

Danielle, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does social media all go together? and WHY do I need it for my business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

Basically it is broken down to these major components:

Website – Hosts everything!!!! It is like your PARENT and everything else You Tube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

FacebookPlace that has the LOUDEST voice that is calling kids into your home. Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) becasue of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter.

You Tube – Videos… makes you come to life, lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house becasue it “looks” cool!

TwitterIs for short conversations. Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, becasue your followers might see what you are posting and click on it, therefor going to your website. You can update twitter as much as you want during the day becasue they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg – Great information source again. This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Ok, so how does this all flow?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

Why Do I Need Social Media In My Pet Sitting Business?

Bella, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does it all go together? and WHY do I need social media in my pet sitting business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

 

Creating The Flow Of Social Media In My Pet Sitting Business:

Your Website Hosts Everything!

It is like your PARENT and everything else YouTube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

fb-group

Facebook Has The Loudest Voice That Is Calling Kids Into Your Home

Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) because of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter. Consider creating some groups and doing FB Live on a weekly basis to help your strategy as well.

Youtube Videos Make You Come To Life!

Social media for your pet sitting business can really explode by creating videos and hosting them on Youtube. It lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house because it “looks” cool!

Short Conversations are for Twitter

Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, because your followers might see what you are posting and click on it, therefore going to your website. You can update twitter as much as you want during the day because they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg is a super information source!

This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Relaxing dog at the beach with flowers garland

How should you make it flow to help the social media for your pet sitting business?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

I Can’t Help The People That Aren’t Willing To Do These 4 Things | pet sitting business coaching services

“When doors open, it is still your responsibility to walk through them. So get stepping!!!” – Andrew P.

pet sitting business coaching

If you have ever had the opportunity to contract my pet sitting business coaching services, I start out by telling you that I have two rules.

RULE #1 – You are your own worst enemy.

RULE #2 – Who cares about the competition.

Rule #1 is the one I am about to focus on and rip apart. Are you ready?

So many times in life things leave us petrified by fear. Like the petrified forest in Muir Woods, nothing has changed in hundreds of years… Our own thoughts and perceptions in life is what holds up captive.

I meet so many smart, intelligent, creative minds through my pet sitting business coaching services… sometimes they are trapped by nothing else other than just themselves. So how does someone get out of it?

 

FOUR THINGS TO STEP OVER SO YOU CAN START STEPPING FORWARD!

1 – Get over yourself! Stop thinking that the world begins and ends with you… not everyone is watching you and you are not the best thing since sliced bread.

2 – You will make mistakes! The sooner you realize you are going to mess up, the easier it will be to accept it. You are not perfect. Just when you are able to take the step and have someone JUMP with you (www.jumpconsulting.net) then it will be easier along the way because I will look back and tell you “Don’t make that mistake. I did and it sucked!”

3 – You can’t always make everyone happy.Don’t let your fear of not for filling others plans for your life prevent you from moving forward. The more you know about yourself and who you are, the easier this will be. Not everyone is going to agree with your decisions, but in order to move forward with confidence, you need to be confident in yourself.

4- Stand up to the voices in your life that are not you. All too often, while trying to impress others, we give up self in order to fulfil their projected outlook on our lives. THEY DON’T MATTER (to an extent). You must have a strong sense of self, direction, and passion to push forward. No family member, spouse, or friend can hold you back…unless you let them.

These are the same things that prevent us from setting goals. From turning dreams into reality. You attitude should be filled with I CAN. Not… “I can only if…” You must get rid of the stinking thinking, acknowledge that you are not perfect, you can’t always make everyone happy, and make a conscious promise to yourself to take a STAND in your life!!!!

You CAN do it. Why? Because no one else can do it for you.

If you would like that extra accountability, sounding board, and encouragement… consider shooting me an email. I love being a cheer leader with my pet sitting business coaching services to you. I have a big dose of motivation to push you forward for YOUR OWN goals..

I Can't Help The People That Aren't Willing To Do These 4 Things:

“When doors open, it is still your responsibility to walk through them. So get stepping!!!” – Andrew P.

pet sitting business coaching

If you have ever had the opportunity to work with me, I start out by telling you that I have two rules.

RULE #1 – You are your own worst enemy.

RULE #2 – Who cares about the competition.

Rule #1 is the one I am about to focus on and rip apart. Are you ready?

So many times in life things leave us petrified by fear. Like the petrified forest in Muir Woods, nothing has changed in hundreds of years… Our own thoughts and perceptions in life is what holds up captive.

I meet so many smart, intelligent, creative minds… that are sometimes trapped by nothing else other than just themselves. So how does someone get out of it?

FOUR THINGS TO STEP OVER SO YOU CAN START STEPPING FORWARD!

1 – Get over yourself! Stop thinking that the world begins and ends with you… not everyone is watching you and you are not the best thing since sliced bread.

2 – You will make mistakes! The sooner you realize you are going to mess up, the easier it will be to accept it. You are not perfect. Just when you are able to take the step and have someone JUMP with you (www.jumpconsulting.net) then it will be easier along the way becasue I will look back and tell you “Don’t make that mistake. I did and it sucked!”

3 – You can’t always make everyone happy.Don’t let your fear of not for filling others plans for your life prevent you from moving forward. The more you know about yourself and who you are, the easier this will be. Not everyone is going to agree with your decisions, but in order to move forward with confidence, you need to be confident in yourself.

4- Stand up to the voices in your life that are not you. All too often, while trying to impress others, we give up self in order to for fill their projected outlook on our lives. THEY DON’T MATTER (to an extent). You must have a strong sense of self, direction, and passion to push forward. No family member, spouse, or friend can hold you back…unless you let them.

These are the same things that prevent us from setting goals. From turning dreams into reality. You attitude should be filled with I CAN. Not… “I can only if…” You must get rid of the stinking thinking, acknowledge that you are not perfect, you can’t always make everyone happy, and make a conscious promise to yourself to take a STAND in your life!!!!

You CAN do it. Why? Becasue no one else can do it for you.

If you would like that extra accountability, sounding board, and encouragement… consider shooting me an email. I love being a cheer leader and big doses of motivation to push you forward for YOUR OWN goals…

danielle@jumpconsulting.net

Don’t make New Years Resolutions | Small Business Success and Coaching

Don’t make a New Years Resolution

8% achieve their resolutions. http://www.steveshapiro.com/2008/12/11/interesting-new-years-resolution-statistics/

New Year’s Resolutions are for amateurs. You don’t need a special day in order to get motivated. If we wanted to achieve something in life, why does it have to be on January 1st of the New Year? Why can’t it be on March 8th ? or July 18th? Or any other date for that matter?

With only 8% achieving New Years Resolutions, and only 7% of people actually writing down and setting goals (…interesting correlation, huh?) why not just make a solid commitment to better ourselves on a daily  basis?

Why are New Year’s Resolutions given so much coverage?  Think about it. The health and money industries love it. The top four resolutions by a land slide are to lose weight, quite smoking, get organized, and save/make more money. Health clubs actually increase their membership prices during this time. It is in their best interest to create a hype around this time of year because they will benefit from it.

So don’t set a New Year’s Resolution. Make a commitment to yourself. To your life. Create your own path and give a long hard look into things. New Year’s Resolutions are usually lifestyle changes. You can make the DECISION to make that change any day.

How do you want to live yours?  How does your mission shine through with your goals or your achievements that you strive to accomplish?

The questions is…. Will you take the JUMP?

Will you take an active role in your life or will you just let it run on auto pilot and accept whatever comes your way? In other words, will you make the choice to JUMP out of the airplane, or are you going to wait for someone to push you out? Personally, there is way too much out there that I want to achieve than to just let auto pilot run my show.

What do you think?

Don't make New Years Resolutions | Small Business Success and Coaching

Don’t make a New Years Resolution

8% achieve their resolutions. http://www.steveshapiro.com/2008/12/11/interesting-new-years-resolution-statistics/

New Year’s Resolutions are for amateurs. You don’t need a special day in order to get motivated. If we wanted to achieve something in life, why does it have to be on January 1st of the New Year? Why can’t it be on March 8th ? or July 18th? Or any other date for that matter?

With only 8% achieving New Years Resolutions, and only 7% of people actually writing down and setting goals (…interesting correlation, huh?) why not just make a solid commitment to better ourselves on a daily  basis?

Why are New Year’s Resolutions given so much coverage?  Think about it. The health and money industries love it. The top four resolutions by a land slide are to lose weight, quite smoking, get organized, and save/make more money. Health clubs actually increase their membership prices during this time. It is in their best interest to create a hype around this time of year because they will benefit from it.

So don’t set a New Year’s Resolution. Make a commitment to yourself. To your life. Create your own path and give a long hard look into things. New Year’s Resolutions are usually lifestyle changes. You can make the DECISION to make that change any day.

How do you want to live yours?  How does your mission shine through with your goals or your achievements that you strive to accomplish?

The questions is…. Will you take the JUMP?

Will you take an active role in your life or will you just let it run on auto pilot and accept whatever comes your way? In other words, will you make the choice to JUMP out of the airplane, or are you going to wait for someone to push you out? Personally, there is way too much out there that I want to achieve than to just let auto pilot run my show.

What do you think?