Episode 91: Becoming Known In Your Community With Mark Schaefer

Talking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer.  So, how do you raise awareness in your community about your business? Mark has the answers and we’re ready to listen! 

Community

Biggest Takeaways You Don’t Want To Miss:

  • How do you go about building a connection with the community?  You have to have a permanent and sustainable advantage in your community as a company. And it’s not about being a huge influencer, it’s more about having a presence as well as an authority to give your business a real chance. Ultimately you want to show your community why your business matter.
  • Is there a right way or wrong way to create an online presence? How do you get started becoming known in your community online? If you want to have a business you have to have a plan, you can not just have a passion. There is no set way, podcast or blog that will undoubtedly lead you to success. However, you do have to have some kind of content. If you’re not having fun, your audience will know, so find a way to express your passion. People will gravitate towards you if you show excitement.
  • What’s the best social media to use? It’s great that in our society that we have so many mediums in order to get your business out there. Previously, you had only had print, now there are tons of options. It’s not true that you have to be in all mediums. All you have to do is pick one content source and focus on that. In short, pick the one that you that brings you joy. Have a 30-month mindset before you even think about giving up.

Show Highlights:

  • What is the difference between being well known and being a celebrity? [2:00]
  • How to create a plan for getting your business known in your community [5:30]
  • What is needed to really become known? [10:00]
  • Mark’s personal branding notebook and how it helps [14:30]

Tweetables:

Links:

Make sure to check out the brand new revised edition of Known on Amazon today!

Find out more about Mark Schaefer at his website BusinessesGrow.com. Here you can tap into his knowledge through his blogs, books, and social media connections!

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taxes

Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time

It’s that time of year again. Something we all have to do, but none of us like it. That’s right, it’s TAX TIME. And that’s why today we are welcoming Jake Randall, the CEO of Taxbot. Taxbot is a mobile app that focuses on automating your expense and mileage tracking and staying IRS compliant. This is something we all need to know since we all deal with taxes. There is an easier way to keep track of your business and new laws you need to know about. Listen in for all the details! 

taxes

Biggest Takeaways You Don’t Want To Miss:

  • How has the structure of the tax system changed for small business and solo-preneurs? A lot of the news on corporate tax doesn’t apply to us, we’re mostly just small businesses. The biggest change for us is a new bonus deduction. You get to take your income and multiply by 20% and you get that back. For example, if you make $50,000 in a year you can multiply that by 20% which gives you $10,000 as a deduction. Plus, all rates have mostly gone down, which is great for all small businesses.
  • Have there been any changes that aren’t so good for small business owners? Overall the new tax laws are great, but the entertainment deduction isn’t the best for us. You can’t deduct certain entertainment events. You can still deduct meals, but if you’re taking your clients out for just entertainment activities they may not qualify.
  • What are the chances of being audited? They are actually pretty low in any given year. But what you don’t realize that it can compound. You have a chance every year. Mathematically, if you’re in business for about 20 years then you have a 1 in 3 chance of being audited. This increases as you grow, if you make about mid-six figures then you’re more likely going to be a target for auditing.
  • How can Taxbot help you with keeping track of mileage and receipts? The app can automatically track your trip. It knows when you start driving and you can then easily track your work miles. Plus, it will match up your bank transactions with business expenses. It will prompt you about certain transactions, ask you details about them (for example, with whom were you meeting and what was the topic?) then you can confirm them in your Taxbot. It makes all the headache of keeping track of these minor details so much easier.

Show Highlights:

  • Don’t miss out on the new 20% bonus deduction for small businesses [2:30]
  • The difference between expenses and deductions [8:00]
  • What you need to know about the possibility of being audited [9:20]
  • How did Taxbot get started? [14:30]
  • What you can do to learn more about taxes and how to drive your own tax conversation with knowledge [22:00]

Tweetables:

Links:

Learn more about the benefits of Taxbot and connect with Jake Randall at Taxbot.com

Also, don’t miss some great educational information and video’s on the Taxbot Mileage and Expense Tracker on Facebook!

Downloadable Offer:

Jake is offering a 14 day trial for Taxbot. You can watch the magic happen for yourself and get the most out of your taxes.  Simply go to taxbot.com/bella to get start your trial today. Also, get a risk free 50% off of Taxbot’s educational tax course when you sign up. Plus you can bundle them for even more 

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Facebook Advertising

Episode 89: Optimizing Your Facebook Advertising With Robert Vance

Want to learn how to do Facebook advertising to it’s fullest it potential? Join my guest Robert Vance and I to learn all about it!

Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them.

He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008.

Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them.

Facebook Advertising

Biggest Takeaways You Don’t Want To Miss:

  • How to get the bang for your buck in Facebook marketing ads. Retargeting is very similar to seeing ads for something you searched for on Amazon pop up on other sites. Basically, Amazon is retargeting their ad to find the same customers over and over again. 
  • Why does retargeting work? The more times your content is seen by a potential client or customer the more likely it is that they will click on your advertisement. In fact, you can use both Facebook advertising and Google advertisements to retarget to each other and Google to retarget elsewhere. For this reason, it is best to have a combination, then you are getting retargeted twice and there’s is an increased chance they will interact. It takes an average of 7-14 touches before someone makes a decision to interact.
  • Understanding your target market is imperative. For the most part, you need to identify your demographic area. Also, you need to find the most profitable area and the most profitable customers to target. Then, make sure you have one specific redirect page, not your homepage. Your homepage can be very distracting. Create a page that only requires one action (ex: fill out a form) for the most interaction.
  • What does all this data tell me? Ultimately, all of the data thrown at from Facebook advertising us can be confusing. That’s why hiring someone to help you with your marketing may be the right choice to be more lethal in your Facebook ads. Yet, you need to have a certain mindset to make the relationship work. In addition, as a business owner, you will have to help bring information to the table to help deceiver the data. 
  • Personal connections matter. Make sure to have immediate interaction with someone once they fill out any form on your website. Use bots, but don’t solely rely on them. All in all, they can be a tool for instant gratification, however, you need to follow up personally with them as soon as possible.

Show Highlights:

  • What is retargeting and how does it help my business?[1:40]
  • Are there certain elements needed to retarget to the right customer? [4:30]
  • The type of information can we learn from our Facebook advertising that can help us learn about our customers? [7:00]
  • How can a dog walking company attract an audience in their community? [9:50]
  • The benefits of working with a person like Robert and what you need to know about creating successful ads. [14:15]
  • What is the bigger funnel? [16:30]
  • A quick success story from Robert and how you can apply it to your business. [19:30]

Tweetables:

Links:

Connect with Robert Vance online! Visit his website at https://www.nitrogomarketing.com

Downloadable Offer:

Visit the website and request a consultation from the link on the website to find out how Robert can help you.
Go to https://www.nitrogomarketing.com and fill out the form!

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blogging basics

Episode 88: Blogging Basics with Award-Winning Blogger Mike Allton

We are talking with Mike Allton, the award-winning blogger, speaker and author at The Social Media Hat in St. Louis. Mike works with bloggers and businesses to help them leverage every aspect of content marketing. He has tons of knowledge and a website full of resources that you need. Together we talk about everything you need to know about blogging basics. 

blogging basics                                                                                                                                                                                               

Biggest Takeaways You Don’t Want To Miss:

How do you come up with new and relevant topics?

The key is what NOT to write about. You need to write for a business and not from a personal perspective. If you’re doing a personal blog it’s fine to talk about things such as your dog Spot and what you had for dinner. However, when blogging for your business it needs to need to be useful. The content has to answer questions. Whenever you can keep track of your own questions and those will make the best blogs for your business.

Do you need more blogs or better content?

If you have genuinely good and evergreen content, you don’t have to blog 5 times a week. If your posts are great for your audience, for example, a list of all the dog parks in your area, you will get hits on that posts for months. And you also hit a target customer, a dog owner, and they may end up using your pet sitting or dog walking services.

How much should you post?

As a small business owner, you don’t have to have a set schedule. Honestly, most people won’t be sitting waiting for your next post. If you miss a post or only post sporadically it’s okay. Nevertheless, if you post good quality posts often, you will see an increase in business. It won’t go fast, but after several months you will see an impact. Equally important consistent and quality posts do help.

How long should blogs be?

In general, an average post should be between 750-1250 words. It should introduce a topic, discuss it with bullet points and have a closing. In other words, blogging basics are much just like the five-paragraph format that we learned in school. “Cheater posts” are really short and don’t take that long to write, typically about 250-500 words. They are short, sweet and easy to post. However, they can not be considered the optimal quality content that won’t show up that highly in search results. However, it does help to add to the value of your blog. In contrast is what Mike calls, “Pillar Posts” and they are Google search goal. Additionally, these posts are huge magnets for local search traffic and start at about 1250 words. Furthermore, these posts have a huge amount of content and take quite a while to create, but are well worth it.

Show Highlights:

  • The start of Mike’s blogging adventure, he loved writing and using social media. Yet, he struggled with finding the right content to draw in clients, but he was able to figure out exactly what to do. [1:20]
  • You can define blogs by “shelf-life.” Some blog topics will only be relevant for a short amount of time, while others are “evergreen,” meaning their content will be relevant for years. [3:40]
  • Pet sitters and dog walkers have a unique advantage for posts. You can write about “The Best Dog Walking Trails [in your city] and that gives you a huge advantage on your blog content. [8:00]
  • How creating content helps draw business. Specifically, your business will benefit from creating quality posts consistently. While it will take time, but end up drawing traffic, leads and eventually customers to your business. In the same ways, the more you blog quality posts, the faster you will see results. After approximately 50 pieces of content created, that’s when you can see exponential growth.  [11:50]
  • Blogging basics and the anatomy of a blog. Plus, how long should a quality post be?  [16:00]
  • What is a “Pillar Post” and why do you need them on your blog? [20:00]
  • Overall, suggestions for those of you who don’t like to write. First, try and practice writing. As a matter of fact, you may not like only because you think you’re not good at it. It could be that you just need practice it to get better at it. And if you truly do not like to write you can try video! [22:00]

Tweetables:

Links:

Find Mike Allton online at https://www.TheSocialMediaHat.com

Downloadable Offer:

Free copy of the book, “How To Start A Blog: The Ultimate Guide” to ensure that all your blogging basics are in place and your blog is headed in the right direction. Mike has been working on this book for a little over a year. He wanted to create an initial book to help us with everything we want to know about starting a blog, domains, WordPress, hosting and everything in between.

Get your FREE copy at www.TheSocialMediaHat.com/how-to-start-a-blog

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workmans compensation

Episode 87: The Importance of Workers’ Compensation with Mark Shaver

Today we talk to Mark Shaver, the owner of Buckhead Paws outside of Atlanta, GA about the importance of workers’ compensation. workers compensation

 

Biggest Takeaways You Don’t Want To Miss:

  • What is Workers’ Compensation? Basically, it is a way to help protect yourself and your employees in case of an accident. There is no coverage for independent contractors. However, when you have employees they qualify for WC which will help cover lost wages and help pay for medical bills.
  • One accident could easily total over $60,000. This can multiply quickly if lawsuits come into play. It’s better to play it safe and have coverage for accidents.
  • Pet sitters that work with a business that is covered under Workers’ Compensation have a special peace of mind. In case of an accident, they can take time to heal without having to worry about missing work and bills piling up. When you are an independent contractor, you may not be covered in ways that you should be in a similar situation.
  • You have to understand the magnitude of what can happen if you get sued. And there is so much more comfort in knowing that your business and everything that you have worked for will not be taken away by an accident.

workers' compensation

Show Highlights:

  • Why Workers’ Compensation is important and how accidents happen [2:00]
  • The story that made Bella stunned and speechless. Accidents happen and this is why you need coverage for your business. Some accidents are horrifying, like this terrible tale of a sitter impaled on a fence. [5:45]
  • How close to home it hit for Mark and his staff [14:00]
  • Why you should take a good risk assessment in your business and the peace you get from being covered. [21:00]

Tweetables:

Links:

If you want to learn more about making the big switch from independent contractors to employees, the Employee Quick Start Program, will tell you all that you need.

 

Or, if you want a free download of the 6 steps you need to take to switch from independent contractors to employees you can download your free infographic here

Share The Show:

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More About Mark:

Mark is the very proud parent of three adult children. Also, Mark is a member of Pet Sitters, International; the Georgia Network of Professional Pet Sitters; and The Buckhead Business Association. Not to mention, Mark is also certified in Pet First Aid. Pets have been a part of Mark’s life since he was born. Over the years, Mark has shared his life with quite a collection of critters, including dogs, cats, tropical fish, rats (the pet kind!), lizards, and even a couple chinchillas. His business, Buckhead Paws, was started by a young woman who had a small sole proprietor pet sitting business. To begin with, she started sitting for a friend which extended to a small circle of others.  However, soon her life headed in a different direction. Her family was growing and they were moving out of the area. Eventually, friends of friends introduced Mark with this young woman and they struck up a “handshake” agreement for him to take over her small business After some time Mark grew the business and ended up buying it from her and growing it into the Buckhead Paws we know today.

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Facebook Live

Episode 86: Facebook Live Confidence With Molly Mahoney

Known across the net as The Prepared Performer, Molly Mahoney is a master at helping entrepreneurs, artists, and direct sales professionals up their visibility and online presence by helping them leverage all of the newest and most powerful features that Facebook has to offer.

From attracting customers to your Facebook business page, understanding how to run highly converting Facebook ads, host Facebook Live broadcasts, and how to create Facebook Messenger bots that serve more of your perfect clients and customers in a uniquely authentic way.                                                                                 

    Facebook Live                                                                                                                                                                

Biggest Takeaways About Facebook Live That You Don’t Want To Miss:

  • Molly started as a professional performer in Chitty Chitty Bang Bang with nine dogs running across the stage. While on tour, she got engaged and then decided to make a change, so she moved and started a vocal coaching business. But with a growing family and business, she had to learn how to leverage her time in different ways to help more people.
  • How do you deal with the fear of Facebook live? They key is you don’t get over it, you just do it  (#DoitScared). It’s good to be honest about it. Even Broadways performers can feel the fear, but they do it scared. You have to focus on what makes you uniquely awesome and go with it.
  • SAAVE: Skill Set, Appearance, Activities that you love, Values, Eating (the things you like to eat).
  • You have to go with the flow when you go online live. There is a natural flow that you can’t fight. In fact, it is much better to go with the flow and not feel that you have to follow a script too closely. The ability to go with it shows your audience you are human and you can go with the flow, that you are just like them. If you’re too perfect, it’s intimidating.  
  • The prepared performance also works for sales in your company. Sometimes you don’t know what to say when a client calls, but being prepared with loose scripts will help you cope with unexpected calls and making sales.
  • Always try to find the positive. Online services will change, there will be unexpected bumps in live broadcasts and in life in general. It’s important to always find the positive in what is perceived to be negative.

Show Highlights:

  • How Molly’s first online class, Prepared Performer Profits, turned into an amazing lesson that helped her find her path.[3:00]
  • How to use and be comfortable with Facebook live to welcome in clients [5:35]
  • “The Quesadilla of Awesome” [12:15]
  • The prep-work you need to seem perfectly imperfect as a prepared performer. [15:30]
  • How can you adapt to changes online and use them to your advantage? How can you make a negative into a positive? [20:20]

Tweetables:

Links:

Find Molly on her website:

And make sure follow Molly on Social Media:

Downloadable Offer:

Has anything in this Podcast excited and inspired you? Check out these fantastic offers from Molly and the Prepared Performer!

  • Create more human interactions for your business by learning how to automate your Facebook messenger business page.
  • Molly Bot: FREE ACCESS to Molly’s next LIVE Video Masterclass.
  • Get a FREE Bot Case Study: How you can reach 1 MILLION organically!
  • Access to the Facebook group, Elevate Your Awesome.

Head to www.ThePreparedPerformer.com/bella  and get all the goodies!

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  1. Click this link – Bella In Your Business
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join a mastermind

Episode 85: What Should I Know Before Joining A Mastermind?

Bella has flipped the script on the Podcast today and is bringing you a one on one look at the hype and hive of becoming a part of a Mastermind. Are they a right fit for your personality and business? Bella breaks down the power and the responsibility of joining a mastermind.      

join a mastermind

                                                                                                                                                                                                                                            

Biggest Takeaways You Don’t Want To Miss:

  • What is a Mastermind? The popularity of Masterminds have been on the rise and they can help your business, but exactly what are they? Basically, a Mastermind is a group of people that have come together collectively to help one another. The difference of opinions, resources and experiences are shared in an environment where people strive to better their lives and businesses.
  • What Masterminds ARE NOT. It is important to understand exactly what they are before you join one. They are not coaching groups. There is “group thinking” but not direct teaching or coaching. You have to be accountable for your own learning from the lessons of others journeys. It’s not a place to vent. They solve problems, but it is not a place for complaints without solutions.
  • Examples of what makes up a great group. Great Masterminds are all about being laser focused. These groups directly set out to achieve specific goals. What’s more is that they are primarily member driven. All members put their minds together to help each other stay on target. Also, leadership really does matter. A great leader will help keep the topics flowing with knowledge and authority.
  • Look for a new series all about Masterminds, coming to our blog and Facebook page. A place full of accountability partners, challenges, comradery, and tons of mutual support for growth.

Show Highlights:

  • Why would someone join a Mastermind? [2:15]
  • What it takes to be in a Mastermind [6:45]
  • Investments separate groups [10:45]
  • They aren’t just trying to sell you something [12:30]
  • Learn more about Jump Consulting Masterminds for pet sitting and dog walking [13:00]

Tweetables:

Links:

Visit JumpConsulting.net/jump-mastermind to find out more!

Stay tuned to our Jump Consulting Facebook page for more to come on the in and outs of Masterminds!

Share The Show:

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Nutrition

Episode 84: How Self-Care Can Help Your Business THRIVE With Bonnie Roill

Bonnie Roill is a “Lifestyle Architect.” Her boutique private practice, B3 Nutrition,  specializes in helping women develop their customized blueprint for eating, moving, and daily habits that create a “livable and health-generating lifestyle.” Bonnie’s background includes a practicing Registered Dietitian Nutritionist for over 35 years along with accreditation as a Hormone Support Coach, a certified Health & Wellness Coach and Personal Trainer.  Her mission is to teach women how they can impact their health destiny through their food, focus, and feet.  Her vision is a world where women have the resources to control their health destiny no matter their age or where they live on the planet.

 

Nutrition

Biggest Takeaways You Don’t Want To Miss:

  • The number one thing people don’t understand is how to fuel their body properly. You have to fuel your body to have energy. If you don’t, you will have an insulin rollercoaster which gives you a drop and results in cravings. People need to eat in the morning to start the engine then properly fuel throughout the day.
  • The lunchtime let down will definitely affect how you feel later in the day. Your bio-individuality (your unique situation and genetics) does play a factor, so sometimes you may still feel sluggish no matter how healthy you eat. However, you shouldn’t feel like you need a nap every afternoon. Your circadian clock can work against you. Natural sunlight helps serotonin which is a natural pick-me-up.

  • What should you eat and drink? The best food is fiber containing carbs such as root vegetables like carrots and beets. Fiber slows down digestion which helps regulate your blood sugar. And don’t forget your protein for energy and a small amount healthy fat (ex: avocado). We also need water, lots of water! Often hunger is mistaken as thirst. A cold glass of water can energize you and also increase your metabolism.
  • Does dog walking count as exercising? One problem is that you don’t get your heart rate up to the level you need, but the fact that you’re getting out and about is very helpful. You can easily be meeting the minimal requirement for exercise. But if you are trying to lose weight you will probably need an extra boost of exercise to go along with the walking. Resistance training is a great way to amp up exercise for weight loss.
  • Women often don’t realize their obstacles that are often anchored in our habits. Medical history, eating habits, medications and thought processes are all the root of figuring out what is stopping you from feeling your best and bringing your best to your business.


Show Highlights:

  • How hormones and age can affect women’s daily performance and business [2:30]
  • The importance of and how to alter your circadian rhythm [6:45]
  • How much water you need and the benefits you get from it [10:30]
  • The benefits and drawbacks of claiming dog walking as exercise [16:00]
  • Exactly what is B3 Nutrition? [19:40]
  • How self-care makes you strong for your business as well as the people in your life [22:00]

Tweetables:

Links:

Find out more about Bonnie Roill and the B3 Nutrition by visiting:

https://www.B3Nutrition.com

Downloadable Offer:

Sign up for the session at www.B3Nutrition.com under the header Free Consultation. It takes about 30 minutes. Share my free breakthrough session “Eat Clean(er)*Feel Great* Look Awesome, including my Hormone Profile Self-Assessment checklist.

Also, sign up for FREE 5 Strategies for Success Slimming.

Join me for my Free 7 Day Healthy Habits for Happy Hormones challenge at  www.B3Nutrition.com and select the header “Healthy Habits Challenge.”

 

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  4. Click on ‘Write a Review’Jump Consulting Mastermind
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mompreneur grouth

Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield

mompreneur

Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!

Biggest Takeaways You Don’t Want To Miss:

  • The moment you realize you need a staff is when you are turning clients down. They will always find someone who will be able to fit their needs if you can’t. That is when you need to grow to a point where you can hire someone to fill in the gaps.
  • Knowing how to hire and retain staff is key to success. You need to fully invest in them as a person, support them individually and in the workplace. Motivate them to do the job, coach them instead of harping or nagging. You want them to feel like they can come to you. You don’t want to always be a slave to your phone, but you don’t want to miss clients and hurt business. That’s why you need a reliable management team to pass along some of the responsibilities.
  • Being open to change is important to growth. It’s a privilege to be able to have a staff and it can be scary to grow, but it is extremely important. A staff is not a burden, but a great asset to your business. Your business will never grow unless you can delegate your workload. 
  • Don’t forget to separate your emotions from your business. You have to know when to move on from things that aren’t working, regardless of how much time you’ve spent on it. Always keep in mind where you want to go and continue to move towards it. Do not lose your positive mindset no matter setbacks or naysayers, just go for it. If you fully believe you will succeed, you will.
  • You want to have options, you don’t want to have all your eggs in one basket. That’s why you need to have more than one person that you rely on to help out. You could have one bad egg hold your business hostage. You may have to fire someone who is not a good fit, or you may have a worker or their child may fall ill. That’s why you need to have more than one option. You never want to have your hands tied in a situation because a staff member didn’t work out or is unavailable.
  • Show your staff you appreciate them. It’s easy, a simple text message if you know they are upset. A little gift for special occasions like wedding anniversaries, their kid’s events, or birthdays. You need to be able to separate a barrier between staff and friendship, but still, let them know your door is open and you are there for them. Knowing that someone cares goes a long way in helping them succeed.

Show Highlights:

  • The benefits and drawbacks of running a business from home with children [4:45]
  • Struggles of hiring and retaining staff [7:20]
  • Delegating your responsibilities to your staff [8:40]
  • Being open to change [14:30]
  • How mindset plays a big role in growth [17:30]
  • The business success and the importance of having a staff [20:00]
  • Ideas to reward your staff and show them that you care [22:30]

Tweetables:

Links:

Get to know Katie and the Homeward Bound Pet Care team!

Find them on the web at HWBPetCare.com

Follow Homeward Bound Pet Care on Facebook!

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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small business coaching success

Episode 82: Scaling Your Business Into A Well-Oiled Machine With Randa Clark

Today’s Podcast features the inspiring Mompreneur, Randa Clark, from Tailchasers Pet Heroes Inc. Randa started Tail Chasers Pet Heroes Inc. in 2004 with the mission to help people discover, develop, and nurture the human and animal bond with their pets. She offers dog walking, pet sitting, dog training, and pet first aid classes to pets and their families in the northwest suburbs of Chicago. Tailchasers Pet Heroes Inc. received the Super Service Award from Angie’s List in 2016 as well as the People Love Us On Yelp Award.

In this episode, Randa and Bella discussed some of the strategies that Randa used to turn her pet sitting company into a pet business empire. Do you struggle with multitasking, being a control freak, or successfully balancing the business between you or your spouse? Then this episode is for you! 

Success

Biggest Takeaways You Don’t Want To Miss:

Instead of devoting your entire life to the business, make your business fit into YOUR life. Scheduling business operations around your day-to-day tasks like picking up the kids from school or spending time with family will help you find that work-life balance that all business owners so desperately need. Also, be sure to give yourself some time each day to work on advancing the business to the next level. It’s easy to get caught up in all of the pet sits and dog walks, but ensuring you’re taking strides in your business instead of running in place is crucial to success.

An office manager is NOT going to be exactly like you – and that’s okay! An office manager is a person that is going to allow you to really grow and scale your business so much more than you’re able to if you continue to do day-to-day operations yourself. At the end of the day, there are qualified people out there that can answer the phone and answer emails just as good as you do – you just have to find them (and give them the tools to succeed!). Empowering and valuing your office managers to make them feel needed is what will allow them to be successful in their role.

A fact-based mindset is a key tool that will help you deal with crises and emergencies that inevitably arise in any pet sitting company. Taking the emotions out of your response and deciding what you can do to mitigate the situation factually will allow you to make the best decisions for your client. In other words, you can’t change the past, but you CAN change your response to it!

The more time you can spend out of the field, the more time you can spend advancing your business. Randa’s advice? Build up a route of clients, and then hand it off to an employee! The more you do this, the more income you’ll have on hand, and the less time you’ll have to spend in the field. The goal is to have the client’s alliance with the COMPANY and not to the DOG WALKER.

Show Highlights

  • How Randa learned to multitask to get work done quickly [2:30]
  • Evolving your business and focus; Pet Sitting Vs. Dog Walking only [3:15]
  • Decision making for a better business [7:00]
  • The Good and the Bad of Hiring an Office Manager [10:45]
  • How to let go of control [15:00]
  • Managing a business with your spouse [16:15]
  • Separating yourself from the field for success [19:00]

Tweetables

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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photography copyright

Episode 81: Using Photography To Make Your Business Shine With Crystal Hollman

crystal clear photographyToday’s episode features Crystal Hollman, owner of Crystal Clear Photography AZ. Bella and Crystal discuss the importance of photography, graphics and visual appeal to websites and blogs.

Show Highlights:

  • Where do you use styled stock photos and why? [5:45]
  • Key things you need to do when shooting your own photos. [9:35]
  • Advantages of hiring a professional for your business images [12:45]
  • What should we look for in photographers? [18:45]
  • The importance of copyrights and business release of your images [20:00]

Tweetables

Special Offer

We’ve got two awesome things for our listeners! Run over and grab free 5 styled images at Crystal Clear Photography AZ. Or, if you’re ready to take your business images to the next level, sign up for a custom styled image shoot for your brand and receive $25 off. Make sure to give me the referral code – BellaPodcast – to claim the $25 off when booking your session.

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orion survey

Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman

Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com

Show Highlights

hiring process

  • What is the ORION Survey and why should all pet sitters use it for hiring? [3:30]
  • How ACCURATE is the Orion survey about potential hires? [6:00]
  • What is the best way for pet sitters to use the Orion tool? [11:00]
  • What does the REPORT look like from an applicant’s survey and how can business owners interpret it? [12:45]
  • How can pet sitters use the Orion survey as a MARKETING TOOL? [18:45]

Tweetables

Special Offer

As a gift to our audience, Bill will offer $50 OFF the Orion enrollment fee for anyone signing up before April 30th if they mention Bella. Don’t delay!

Share The Show

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  1. Click this link – Bella In Your Business
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  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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website optimization

Episode 79: Website Creation & Optimization With Erika Godwin

Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.

pet sitter website optimization

Show Highlights:

  • What is the difference between an HTTP & HTTPS backup? [3:30]
  • Why do business owners need a virtual webmaster to help keep their sites up to date? [6:25]
  • How do plugins, speed/performance, and SEO all affect each other? [11:45]
  • Is it true that Google won’t show my website if my mobile website isn’t up to date? [13:00]
  • Are branded emails a thing of the past or an up-and-coming trend? [16:00]
  • What are the biggest mistakes pet sitters make on their websites and social media? [18:00]

Tweetables:

Downloadable Offer:

Erika is offering websites to pet sitters for 93% off what it would normally cost. This $5,000 website is only $350 and will include all your own copy and logo. It is a crazy deal that has never been done in the industry. Link goo.gl/ahGBGZ

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Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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video marketing

Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!

email marketing

David Feinman – Viral Ideas Marketing

Learn more about Dave at his website: http://viralideasmarketing.com

Show Highlights:

  • How can you embed videos into your emails? [5:25]
  • What kind of camera and equipment do I need to make videos? [7:40]
  • What do you need to look for before hiring a freelancer or agency to help you with video production? [10:50]
  • What do pet sitters need to include in their videos & what does the anatomy of a successful video look like? [12:45]
  • What are the three stages of clientele that builds pet sitting and dog walking sales funnels? [16:45]
  • Biggest mistakes companies make when creating videos [20:00]
  • What are the best ways business owners can market their videos on social media? [21:40]

Links Mentioned:

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pet sitting mistakes

Episode 77: Competition & Consistency With Kate McQuillan

This week on Bella In Your Business, Bella sits down with long-time friend, Kate McQuillan to discuss how she started and grew her website, www.PetBusinessOwners.com.  They discuss Kate’s story of how she scaled her successful coaching business, and how it can be applied to pet sitting business owners.pet business owner

Bella & Kate tackle a number of topics including:

  • Competition – Why you should or should not care
  • How Kate started her business and builded it
  • The important elements to growing and scaling a business
  • Biggest mistakes pet sitting and dog walking business owners make when starting up
  • How consistency led to a business EXPLOSION!

Kate McQuillan is the owner of Pet Sitters Ireland, which she has operated since 2010. She currently attracts 15,000 visitors per month to her website, where 70% of which comes from her blogs that she writes on a weekly basis. Kate has over 32,000 Facebook Fans, which have all come from the content she shares and the way she engages with her fans.

 

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client follow up importance follow up

Episode 76: The Importance Of Client Follow Up With Celeste Walmsley

Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind.  She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.

Client Follow Up:

Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to “sell” to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.

Here Is What We Talk About:

client follow up

Celeste & Bella explore all aspects of following up including:

  • How often should pet sitters follow up?
  • What should pet sitting business owners say when following up?
  • How can they sound like they’re not “selling”?
  • What effects will a business owner experience when they follow up?
  • How can pet sitters effectively collect information during consultations to set themselves up for successful follow up?

Special Gift:

As a special gift to our audience, Celeste is offering $50 off her Follow Up Kit.
Email Bella to claim this deal!

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problem solver pet sitting

Episode 75: Order Taker To Problem Solver With Aaron Pierson

“Worry less about the impressions your brand will get, worry more about the impression it will leave.”Aaron Pierson

 

On this episode of Bella In Your Business, Bella and Aaron Pierson, International Branding Consultant, sit down to discuss how he went from an order taker to a problem solver. Bella & Aaron discuss important topics such as:

pet business problem solver

Aaron Pierson

  • How often business owners should be asking questions versus talking to clients.
  • Why pet sitting and dog walking business owners need to disrupt in their local communities and online, and HOW they can accomplish this.
  • When pet sitting and dog walking business owners need to modify their pricing model
  • Pains, gains, and solutions!

Aaron Pierson is also a Best Selling Author and Digital Strategy Director/Founder at Vitals Agency. Learn more about him at his website, www.vitals.agency, where he offers free resources as well as his podcast and his book.

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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 73: Say YES To LESS With Joy Evanns

As business owners, sometimes it’s hard to remember to block out free time for ourselves and just RELAX. To figure out how to solve this problem, I sat down with Joy Evanns, the “Say No Like A Pro” mentor. Joy Evanns is the author of Saying YES to LESS.  A recovering perfectionist, Joy travels the world to support high achieving women who are tired of feeling drained and spread too thin. She helps them discover where to find time for long vacations, guilt-free lazy afternoons, and quality time with their families.  By learning to set boundaries and say YES to LESS in her own life and in her former career as a graphic designer for clients such as Nike & Adidas, she eliminated resent from her relationships, increased her income, and healed chronic asthma and back pain.  She is an award-winning author and her second book, Achieve MORE by saying YES to LESS, is due out November, 2017. boundaries

Listen in as Joy & Bella delve into how business owners can carve out more free time for themselves by discussing:

  • What it means to say YES to LESS & NO like a PRO
  • The importance of setting boundaries, and how you can stick to them
  • How business owners can take vacations and not feel guilty!

Get your free gift From Joy: “5 Strategies for HOW to Achieve MORE By Saying YES to LESS”  To get this, Text the word STRATEGIES to 444999. Follow the instructions and the strategies will be sent to you via email. 

Learn more about Joy on her website: joyevanns.com

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Episode 72: Your Why and Mindset With Awilda Rivera

Did you know that your MINDSET is one of the biggest determiners of success in your business? The way you approach problems and work towards solutions can be the deciding factor between successfully remedying a problem versus making it 10x worse.

So what type of mindset should you have and what strategies can you use to be successful? To answer this question, Bella sat down with Awilda Rivera, a results-oriented success coach that helps entrepreneurs, business owners, and career professionals achieve the success they desire. Bella & Awilda talk about:

mindset

Awilda Rivera

  • Awilda’s success story in building her business and brand
  • Laying down a foundation by believing in yourself
  • The idea that what you focus on is what you will act on
  • Why it’s important to have a WHY
  • Why spirituality & faith should play a part in your business

To gain access to Awilda’s free resource library, be sure to subscribe to her email  list at www.AwildaRivera.com

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Episode 71: Lessons In Customer Service With Liana Sanders

As pet sitting business owners, difficult clients are inevitable. However, the way you as a business owner chooses to react to the situation is what truly defines you and your business. Liana Sanders of Wet Noses Pet Sitting in Fort Collins, Colorado, expertly handled a major customer service issue in her business, so I decided to bring her on the show to discuss how she remedied the problem.

wet noses pet sitting

Listen in as Liana tells her tale and offers up some expert advice on handling difficult clients and providing top notch customer service. Some of Liana’s tips and topics include:

  • The importance of using phrases such as “This is my understanding of what happened” & “I’m sorry about the stress this situation has caused.”
  • Why business owners MUST have good phone and email followup as well as offering to appear in person to talk through the problem.
  • The reason why business owners should make their employees feel like they have their backs by ‘shielding’ them.
  • Why pet sitting business owners should not offer any resolutions or remedies until they fully understand the situation
  • How businesses thrive when they utilize a ‘separation of power’ as well as giving situations TIME!

You can learn more about Liana on her website and on her blog.

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Episode 70: Facebook Bots 101 With Surbhi Sinha

Have you heard about Facebook Bots yet? If not, now’s your chance. It’s a brand new feature that has come to Facebook in order to help market your business, while reducing the amount of time you’re spending online! On this episode Bella speaks with Surbhi Sinha from PerfectingProfit.com. They discuss the in’s and out’s of this new technology including:

    • What are bots?
    • How can pet sitters use Facebook bots to their advantage?

      Facebook Bots

      Surbhi Sinha – PerfectingProfit.com

    • What happens to your bots if nobody messages your business’s Facebook page?
    • What is the success rate of Facebook bots?
    • Why is it important that I implement bots NOW?

How did this all start? Bella wanted a bot for the Jump Consulting Facebook page, so she searched her network and found Surbhi. She was able to create “Jumpy Bot” on the Jump Consulting Facebook page (go there now and test it out!), and got incredible responses from those who experienced it. So she thought she would have Surbhi on the show!

Surbhi Sinha is the owner of PerfectingProfit.com She provides done-for-you bots for online and offline entrepreneurs.

DOWNLOADABLE OFFER:

Check out Surbhi’s free guide to increase your email open rate by SEVEN TIMES using bots in your funnel:  http://perfectingprofit.com/bot-guide-2/

Little Extra:

facebook bots for pet sittersWhat you are seeing here is a broadcast I did to my network of subscribers on my Facebook bot. Within one hour, I had a 75% open ratio and a lot of them replied back to me. Bots can be so powerful in your business.

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Episode 69: Lessons Learned When Buying 5 Pet Sitting Businesses With Crystal Hammond

Are you thinking about buying a pet sitting business? Then you NEED to hear what Crystal Hammond has to say. She’s been through the process a number of times, and is an expert in making deals. Listen as Crystal & Bella to discuss:

buy pet sitting business

Crystal Hammond – Sitter For Your Critter

  • WHY people sell their businesses
  • The 3 things you MUST know about a business prior to purchasing
  • HOW to transition the businesses clients to the change in management

Crystal Hammond has been in the pet sitting industry for almost 10 years. She started her first pet sitting business, Sitter for your Critter, back in 2008 with a handful of clients and have since grown her operations to service over 4,000 clients. She’s acquired several of  our competitors companies over the years and started new pet sitting businesses to expand our service areas.  Last but not least she’s the proud mama of an 80 pound adorable English Bulldog named Capone.

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Episode 68: The COPE Method For Social Media With Perri Collins

“Stop dreaming and start doing.”

When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:

  • What Perri loves most about social media

    Facebook marketing

    Perri Collins

  • Similarities & differences between doing social media for a university versus small businesses
  • The benefits and struggles of working with millenials
  • What is the COPE method?
  • How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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Episode 67: Stress, Meditation, & Mindfulness In Your Pet Sitting Business With Dr. Kathy Gruver

Being a business owner can be STRESSFUL. So this week, we took a step back to discuss how business owners can manage their stress through meditation and mindfulness. Listen in as Bella and Dr. Kathy Gruver discuss:

  • The definition and warning signs of stress
  • What meditation is and what other coping mechanisms are for stress
  • The definition of mindfulness and how it can improve our health
  • How to combat the “negative tape recorder” in your head

    meditation

    Dr. Kathy Gruver

Dr. Kathy Gruver is a motivational speaker, award-winning author of 7 books on health and wellness, a massage therapist, hypnotherapist and trapeze artist. Her passion is to educate people, inspire them to live the fullest life they can, and to let them know that they have choices! She’s appeared on over 250 radio and TV shows, am a frequently quoted expert in magazines and newspapers, hosted her own TV show, and created a stress-reduction program for the military. I’m a hip hop dancer and do trapeze to relax.

As a special gift to our audience, Dr. Gruver is offering a free downloadable meditation. Claim it here

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Episode 66: WordPress & Website Hosting With Shauna & Javier Lee

On this episode of Bella In Your Business, Bella talks with Javier and Shauna Lee from Geek Ghost, LLC and Tampa Pet Sitters on all things website hosting and WordPress! Listen in as they dissect:

  • What is a virtual private server and who needs one?
  • Biggest mistakes business owners make when web hosting
  • Why is WordPress a better alternative than Wix?
  • Companies to consider hosting your website

    website hosting

    Shauna & Javier Lee


Back in 2011, two Techs and a graphic designer walked into a bar. The blueprints for what will become GeekGhost were laid out and the Lee’s start offering Web Hosting to a few select design clients.

Over the next few years, they expanded to include clients from over 50 countries and across two continents, having launched servers in the EU as well as the US. GeekGhost’s objective is to provide Web hosting on par with the bigger providers in terms of reliability and technology while offering a small host feel in terms of support and customer service.  Shauna & Javier have been doing this a while and genuinely enjoy what they do. They’re happy to help in any way they can!

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Episode 65: Local Marketing With Facebook & Instagram With Bruce Irving

On this episode, Bella spends time with Bruce Irving from SmartPizzaMarketing.com.

local marketing

Bruce Irving is the marketing visionary behind SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. You can listen to his Smart Pizza Marketing podcast at www.smartpizzamarketing.com. In addition, Bruce speaks at conferences about how to better use social media in your restaurant or small business.

Listen in as they dissect several tips to maximize local marketing on different social media channels such as Facebook & Instagram. They discuss important topics such as:

  • Tips for micromarketing
  • What’s better – Instagram or Facebook?
  • How FAST does FB advertising impact businesses?
  • Pros & Cons of digital marketing vs. face-to-face
  • Biggest mistakes marketers make on Instagram & Facebook
  • How important is VIDEO on social media?
  • What are your top tips for mirco marketing?

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Episode 64: Maximizing & Analyzing Your SEO With Bethanie Nonami

SEO, or “search engine optimization,” is an extremely important aspect of your business in terms of gaining new clients. Why? Because it dictates how your website will show up on Google results!

So how can you improve your SEO and how will you know if your efforts are working? Bethanie Nonami of Marley Nonami has the answers.

SEO

Bethanie Nonami

Bethanie is an avid reader (and Audible & podcast listener), movie goer, foodie and loves super fast & loud cars. She helps people grow and scale their businesses by giving you access to your data and understanding the why behind your customers, leads and sales.   Bethanie’s insight changes the way you sell. Bethanie loves fixing broken marketing systems and business processes to increase your revenues so you get back to doing what you loved enough to start your business in the first place!

Listen in as Bella & Bethanie discuss these important questions regarding SEO and analytics:

  • Whether or not your business needs to have a blog
  • The most important aspects to understand about SEO and analytics
  • What a “sales funnel” is and why you need one

As a special gift, Bethanie is offering a SEO Masterclass exclusively for Bella In Your Business listeners! Claim it here: http://marleynonami.com/bella/

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Episode 63: Keynote Speaker & Author are Being Added To My Resume

Throughout life, our paths are constantly evolving.

I break the normal rhythm of interviews in my podcasts to spend this next episode sharing my big announcement.

No, I am not pregnant.

It is something that actually started in my life back in 2012 and I take you on this journey how this seed has evolved in my heart and translated into my life.

Admittedly, having a vision is only a dream and it only becomes a goal once we attach a plan to it. In June 2017 I got a chance to attach a plan to it and I am finally ready to show the world.

Join me as I I pull the curtain back and you can see what’s been happening behind the scenes.

From my heart to yours,
Bella

Links included in the podcast:

Website

 

Video played during the podcast:

Video Announcement:

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Episode 62: The Do’s & Don’ts Of Hiring Pet Sitting Employees

One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?

On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:

  • What is the best way to find pet sitting employees?
  • What’s the biggest mistake you’ve made when hiring pet sitting employees?
  • What’s your best secret that you would tell your old self about hiring pet sitting employees?

Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.

pet sitters

Maureen McCarthy

Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980.  When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting  which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.

pet sitting business

David Steinberg

David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing.  David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

small business

Cara Armour

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings. 

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