video marketing

Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!

email marketing

David Feinman – Viral Ideas Marketing

Learn more about Dave at his website: http://viralideasmarketing.com

Show Highlights:

  • How can you embed videos into your emails? [5:25]
  • What kind of camera and equipment do I need to make videos? [7:40]
  • What do you need to look for before hiring a freelancer or agency to help you with video production? [10:50]
  • What do pet sitters need to include in their videos & what does the anatomy of a successful video look like? [12:45]
  • What are the three stages of clientele that builds pet sitting and dog walking sales funnels? [16:45]
  • Biggest mistakes companies make when creating videos [20:00]
  • What are the best ways business owners can market their videos on social media? [21:40]

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pet sitting mistakes

Episode 77: Competition & Consistency With Kate McQuillan

This week on Bella In Your Business, Bella sits down with long-time friend, Kate McQuillan to discuss how she started and grew her website, www.PetBusinessOwners.com.  They discuss Kate’s story of how she scaled her successful coaching business, and how it can be applied to pet sitting business owners.pet business owner

Bella & Kate tackle a number of topics including:

  • Competition – Why you should or should not care
  • How Kate started her business and builded it
  • The important elements to growing and scaling a business
  • Biggest mistakes pet sitting and dog walking business owners make when starting up
  • How consistency led to a business EXPLOSION!

Kate McQuillan is the owner of Pet Sitters Ireland, which she has operated since 2010. She currently attracts 15,000 visitors per month to her website, where 70% of which comes from her blogs that she writes on a weekly basis. Kate has over 32,000 Facebook Fans, which have all come from the content she shares and the way she engages with her fans.

 

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client follow up importance follow up

Episode 76: The Importance Of Client Follow Up With Celeste Walmsley

Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind.  She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.

Client Follow Up:

Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to “sell” to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.

Here Is What We Talk About:

client follow up

Celeste & Bella explore all aspects of following up including:

  • How often should pet sitters follow up?
  • What should pet sitting business owners say when following up?
  • How can they sound like they’re not “selling”?
  • What effects will a business owner experience when they follow up?
  • How can pet sitters effectively collect information during consultations to set themselves up for successful follow up?

Special Gift:

As a special gift to our audience, Celeste is offering $50 off her Follow Up Kit.
Email Bella to claim this deal!

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problem solver pet sitting

Episode 75: Order Taker To Problem Solver With Aaron Pierson

“Worry less about the impressions your brand will get, worry more about the impression it will leave.”Aaron Pierson

 

On this episode of Bella In Your Business, Bella and Aaron Pierson, International Branding Consultant, sit down to discuss how he went from an order taker to a problem solver. Bella & Aaron discuss important topics such as:

pet business problem solver

Aaron Pierson

  • How often business owners should be asking questions versus talking to clients.
  • Why pet sitting and dog walking business owners need to disrupt in their local communities and online, and HOW they can accomplish this.
  • When pet sitting and dog walking business owners need to modify their pricing model
  • Pains, gains, and solutions!

Aaron Pierson is also a Best Selling Author and Digital Strategy Director/Founder at Vitals Agency. Learn more about him at his website, www.vitals.agency, where he offers free resources as well as his podcast and his book.

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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 73: Say YES To LESS With Joy Evanns

As business owners, sometimes it’s hard to remember to block out free time for ourselves and just RELAX. To figure out how to solve this problem, I sat down with Joy Evanns, the “Say No Like A Pro” mentor. Joy Evanns is the author of Saying YES to LESS.  A recovering perfectionist, Joy travels the world to support high achieving women who are tired of feeling drained and spread too thin. She helps them discover where to find time for long vacations, guilt-free lazy afternoons, and quality time with their families.  By learning to set boundaries and say YES to LESS in her own life and in her former career as a graphic designer for clients such as Nike & Adidas, she eliminated resent from her relationships, increased her income, and healed chronic asthma and back pain.  She is an award-winning author and her second book, Achieve MORE by saying YES to LESS, is due out November, 2017. boundaries

Listen in as Joy & Bella delve into how business owners can carve out more free time for themselves by discussing:

  • What it means to say YES to LESS & NO like a PRO
  • The importance of setting boundaries, and how you can stick to them
  • How business owners can take vacations and not feel guilty!

Get your free gift From Joy: “5 Strategies for HOW to Achieve MORE By Saying YES to LESS”  To get this, Text the word STRATEGIES to 444999. Follow the instructions and the strategies will be sent to you via email. 

Learn more about Joy on her website: joyevanns.com

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Episode 72: Your Why and Mindset With Awilda Rivera

Did you know that your MINDSET is one of the biggest determiners of success in your business? The way you approach problems and work towards solutions can be the deciding factor between successfully remedying a problem versus making it 10x worse.

So what type of mindset should you have and what strategies can you use to be successful? To answer this question, Bella sat down with Awilda Rivera, a results-oriented success coach that helps entrepreneurs, business owners, and career professionals achieve the success they desire. Bella & Awilda talk about:

mindset

Awilda Rivera

  • Awilda’s success story in building her business and brand
  • Laying down a foundation by believing in yourself
  • The idea that what you focus on is what you will act on
  • Why it’s important to have a WHY
  • Why spirituality & faith should play a part in your business

To gain access to Awilda’s free resource library, be sure to subscribe to her email  list at www.AwildaRivera.com

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bella in your business

Episode 71: Lessons In Customer Service With Liana Sanders

As pet sitting business owners, difficult clients are inevitable. However, the way you as a business owner chooses to react to the situation is what truly defines you and your business. Liana Sanders of Wet Noses Pet Sitting in Fort Collins, Colorado, expertly handled a major customer service issue in her business, so I decided to bring her on the show to discuss how she remedied the problem.

wet noses pet sitting

Listen in as Liana tells her tale and offers up some expert advice on handling difficult clients and providing top notch customer service. Some of Liana’s tips and topics include:

  • The importance of using phrases such as “This is my understanding of what happened” & “I’m sorry about the stress this situation has caused.”
  • Why business owners MUST have good phone and email followup as well as offering to appear in person to talk through the problem.
  • The reason why business owners should make their employees feel like they have their backs by ‘shielding’ them.
  • Why pet sitting business owners should not offer any resolutions or remedies until they fully understand the situation
  • How businesses thrive when they utilize a ‘separation of power’ as well as giving situations TIME!

You can learn more about Liana on her website and on her blog.

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Episode 70: Facebook Bots 101 With Surbhi Sinha

Have you heard about Facebook Bots yet? If not, now’s your chance. It’s a brand new feature that has come to Facebook in order to help market your business, while reducing the amount of time you’re spending online! On this episode Bella speaks with Surbhi Sinha from PerfectingProfit.com. They discuss the in’s and out’s of this new technology including:

    • What are bots?
    • How can pet sitters use Facebook bots to their advantage?

      Facebook Bots

      Surbhi Sinha – PerfectingProfit.com

    • What happens to your bots if nobody messages your business’s Facebook page?
    • What is the success rate of Facebook bots?
    • Why is it important that I implement bots NOW?

How did this all start? Bella wanted a bot for the Jump Consulting Facebook page, so she searched her network and found Surbhi. She was able to create “Jumpy Bot” on the Jump Consulting Facebook page (go there now and test it out!), and got incredible responses from those who experienced it. So she thought she would have Surbhi on the show!

Surbhi Sinha is the owner of PerfectingProfit.com She provides done-for-you bots for online and offline entrepreneurs.

DOWNLOADABLE OFFER:

Check out Surbhi’s free guide to increase your email open rate by SEVEN TIMES using bots in your funnel:  http://perfectingprofit.com/bot-guide-2/

Little Extra:

facebook bots for pet sittersWhat you are seeing here is a broadcast I did to my network of subscribers on my Facebook bot. Within one hour, I had a 75% open ratio and a lot of them replied back to me. Bots can be so powerful in your business.

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Episode 69: Lessons Learned When Buying 5 Pet Sitting Businesses With Crystal Hammond

Are you thinking about buying a pet sitting business? Then you NEED to hear what Crystal Hammond has to say. She’s been through the process a number of times, and is an expert in making deals. Listen as Crystal & Bella to discuss:

buy pet sitting business

Crystal Hammond – Sitter For Your Critter

  • WHY people sell their businesses
  • The 3 things you MUST know about a business prior to purchasing
  • HOW to transition the businesses clients to the change in management

Crystal Hammond has been in the pet sitting industry for almost 10 years. She started her first pet sitting business, Sitter for your Critter, back in 2008 with a handful of clients and have since grown her operations to service over 4,000 clients. She’s acquired several of  our competitors companies over the years and started new pet sitting businesses to expand our service areas.  Last but not least she’s the proud mama of an 80 pound adorable English Bulldog named Capone.

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Episode 68: The COPE Method For Social Media With Perri Collins

“Stop dreaming and start doing.”

When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:

  • What Perri loves most about social media

    Facebook marketing

    Perri Collins

  • Similarities & differences between doing social media for a university versus small businesses
  • The benefits and struggles of working with millenials
  • What is the COPE method?
  • How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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Episode 67: Stress, Meditation, & Mindfulness In Your Pet Sitting Business With Dr. Kathy Gruver

Being a business owner can be STRESSFUL. So this week, we took a step back to discuss how business owners can manage their stress through meditation and mindfulness. Listen in as Bella and Dr. Kathy Gruver discuss:

  • The definition and warning signs of stress
  • What meditation is and what other coping mechanisms are for stress
  • The definition of mindfulness and how it can improve our health
  • How to combat the “negative tape recorder” in your head

    meditation

    Dr. Kathy Gruver

Dr. Kathy Gruver is a motivational speaker, award-winning author of 7 books on health and wellness, a massage therapist, hypnotherapist and trapeze artist. Her passion is to educate people, inspire them to live the fullest life they can, and to let them know that they have choices! She’s appeared on over 250 radio and TV shows, am a frequently quoted expert in magazines and newspapers, hosted her own TV show, and created a stress-reduction program for the military. I’m a hip hop dancer and do trapeze to relax.

As a special gift to our audience, Dr. Gruver is offering a free downloadable meditation. Claim it here

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Episode 66: WordPress & Website Hosting With Shauna & Javier Lee

On this episode of Bella In Your Business, Bella talks with Javier and Shauna Lee from Geek Ghost, LLC and Tampa Pet Sitters on all things website hosting and WordPress! Listen in as they dissect:

  • What is a virtual private server and who needs one?
  • Biggest mistakes business owners make when web hosting
  • Why is WordPress a better alternative than Wix?
  • Companies to consider hosting your website

    website hosting

    Shauna & Javier Lee


Back in 2011, two Techs and a graphic designer walked into a bar. The blueprints for what will become GeekGhost were laid out and the Lee’s start offering Web Hosting to a few select design clients.

Over the next few years, they expanded to include clients from over 50 countries and across two continents, having launched servers in the EU as well as the US. GeekGhost’s objective is to provide Web hosting on par with the bigger providers in terms of reliability and technology while offering a small host feel in terms of support and customer service.  Shauna & Javier have been doing this a while and genuinely enjoy what they do. They’re happy to help in any way they can!

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Episode 65: Local Marketing With Facebook & Instagram With Bruce Irving

On this episode, Bella spends time with Bruce Irving from SmartPizzaMarketing.com.

local marketing

Bruce Irving is the marketing visionary behind SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. You can listen to his Smart Pizza Marketing podcast at www.smartpizzamarketing.com. In addition, Bruce speaks at conferences about how to better use social media in your restaurant or small business.

Listen in as they dissect several tips to maximize local marketing on different social media channels such as Facebook & Instagram. They discuss important topics such as:

  • Tips for micromarketing
  • What’s better – Instagram or Facebook?
  • How FAST does FB advertising impact businesses?
  • Pros & Cons of digital marketing vs. face-to-face
  • Biggest mistakes marketers make on Instagram & Facebook
  • How important is VIDEO on social media?
  • What are your top tips for mirco marketing?

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bella in your business

Episode 64: Maximizing & Analyzing Your SEO With Bethanie Nonami

SEO, or “search engine optimization,” is an extremely important aspect of your business in terms of gaining new clients. Why? Because it dictates how your website will show up on Google results!

So how can you improve your SEO and how will you know if your efforts are working? Bethanie Nonami of Marley Nonami has the answers.

SEO

Bethanie Nonami

Bethanie is an avid reader (and Audible & podcast listener), movie goer, foodie and loves super fast & loud cars. She helps people grow and scale their businesses by giving you access to your data and understanding the why behind your customers, leads and sales.   Bethanie’s insight changes the way you sell. Bethanie loves fixing broken marketing systems and business processes to increase your revenues so you get back to doing what you loved enough to start your business in the first place!

Listen in as Bella & Bethanie discuss these important questions regarding SEO and analytics:

  • Whether or not your business needs to have a blog
  • The most important aspects to understand about SEO and analytics
  • What a “sales funnel” is and why you need one

As a special gift, Bethanie is offering a SEO Masterclass exclusively for Bella In Your Business listeners! Claim it here: http://marleynonami.com/bella/

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Episode 63: Keynote Speaker & Author are Being Added To My Resume

Throughout life, our paths are constantly evolving.

I break the normal rhythm of interviews in my podcasts to spend this next episode sharing my big announcement.

No, I am not pregnant.

It is something that actually started in my life back in 2012 and I take you on this journey how this seed has evolved in my heart and translated into my life.

Admittedly, having a vision is only a dream and it only becomes a goal once we attach a plan to it. In June 2017 I got a chance to attach a plan to it and I am finally ready to show the world.

Join me as I I pull the curtain back and you can see what’s been happening behind the scenes.

From my heart to yours,
Bella

Links included in the podcast:

Website

 

Video played during the podcast:

Video Announcement:

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Episode 62: The Do’s & Don’ts Of Hiring Pet Sitting Employees

One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?

On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:

  • What is the best way to find pet sitting employees?
  • What’s the biggest mistake you’ve made when hiring pet sitting employees?
  • What’s your best secret that you would tell your old self about hiring pet sitting employees?

Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.

pet sitters

Maureen McCarthy

Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980.  When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting  which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.

pet sitting business

David Steinberg

David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing.  David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

small business

Cara Armour

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings. 

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Episode 61: Overcoming Procrastination With Eric Twiggs

Procrastination is something that EVERYBODY struggles with – and Eric Twiggs, expert in overcoming procrastination, knows that. But is there anything you can do about it?

Join Bella & Eric on this episode of Bella In Your Business where they discuss:

  • Why procrastination is something you need to tackle and overcome NOW
  • A few easy steps to overcoming procrastination
  • How to know if you struggle with procrastination
Overcoming Procrastination

Eric Twiggs – Expert In Overcoming Procrastination

Eric Twiggs is an expert in overcoming procrastination and the author of The Discipline Of Now: 12 Practical Principles To Overcome Procrastination. 

He has conducted over 28,000 coaching sessions with entrepreneurs, lead organizations of 500 or more people in corporate America, and shared his message with corporations, associations, and congregations across the country.

If you have been looking for practical principles to help you maximize your time, minimize your stress, and break the procrastination habit so that you can accomplish your goals and achieve fulfillment.  

Learn more about Eric Twiggs on his website or Twitter:

Website  www.ericmtwiggs.com
Twitter: https://twitter.com/thedisciplineofnow

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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

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Episode 59: How To Connect With Your Pet Sitting Audience Through Storytelling With Dr. Adrian McIntyre

When entrepreneurs, experts, and small business owners want to get their story straight, they call Dr. Adrian McIntyre. He’s a cultural anthropologist and storytelling consultant who’s worked in over 30 countries. Adrian has been telling stories on stages and in the media since he was 5 years old, and he’s advised and trained hundreds of clients on high-performance communication, business storytelling, personal branding, publicity, and media skills.

Dr. Adrian McIntyre

However, It is tough for pet sitters and dog walkers to know which story to tell and when in their businesses.

But mastering this skill could help you market your business and increase your bottom line.

Listen in on this Bella In Your Business podcast episode to learn more. Plus, hear a 30 second commercial for a networking meeting and the breakdown of what makes a good story.

Adrian & Bella also chat about:

  • Why storytelling is so important
  • Whether a business owner should tell stories about their GOOD experiences or their BAD ones.
  • What to do if storytelling isn’t your strong suit (yet!)
  • They keys to successful storytelling

Blog mentioned of a pet sitter losing a dog
http://menlyspetcare.com/lost-clients-dog-professional-pet-sitter-confessional/

Adrian’s free download: www.storyprofit.com/bella

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Episode 58: Networking Pointers for Pet Sitters and Dog Walkers With Gelie Akhenblit

On this episode, Bella speaks with Gelie Akhenblit, CEO/Founder of NetworkingPhoenix. They discuss the importance of networking, “do”s and “do not”s when going to a marketing event, and best practices for following up.

“Networking is finding friends with professional benefits”

dog walkers

Gelie Akhenblit of NetworkingPhoenix

Gelie Akhenblit (CEO / Founder of NetworkingPhoenix) has revolutionized the way Arizona’s professionals, small business owners, and entrepreneurs network in the Valley. Founded in October 2008, Gelie left her corporate position in order to launch her vision as a tech startup. This startup, NetworkingPhoenix.com, created a democratized platform for local networkers to connect online and in person through mixers, business events,  and local educational partners. Since its inception, NetworkingPhoenix has skyrocketed in popularity and has become one of the most visited websites in Arizona with nearly 40,000 members and growing.

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Episode 57: Lead Through Strengths With Lisa Cummings

Description

On this episode, Bella spends time with Lisa Cummings, Founder of Lead Through Strengths.  Lisa talks about how it is her life’s mission to help people get over their obsession of fixing weaknesses instead of focusing on their strengths, the things that make them happy, give them energy and make them successful.

pet sitter marketing

Lisa Cummings

“Notice what works to get more of what works!” – Lisa Cummings

Pay attention to what is working. Make sure in your customer surveys you aren’t just asking what needs improvement. Ask customers what they loved most about the various parts of the service. You may find that some simple little thing you do, like giving out a little “report card” at the end of a stay, may be the thing that keeps them coming back and gets them referring you. After all, it is easier to replicate what is working for you than to try to figure out the 50 or 60 potential solutions to something one client says they don’t like.

To zero in on your strengths Lisa recommends the book Strengthsfinder 2.0 which gives you a code to take an online strengths survey. It gets away from skills and knowledge and helps you find your natural talents, the way you think, feel and act that feel good to you. It gives a filter for helping figure out the best way for you to approach issues. The book explains the definition of the 34 potential talent themes revealed by the survey.

Another way to zero in on strengths is to look for what brings you ease, energy and enjoyment. If a particular activity causes you to lose track of time, stop and exam just what about it really kept you engaged.

On her website, Lisa  has a list of things you may want “more of” in your daily life. It can give you clues as to what activities you are more attracted to.

Two books that Lisa recommends are First Break All the Rules by Gallup Press and Now Discover Your Strengths by Marcus Buckingham. She says that if you read them from the standpoint of managing people and then combine that with a strengthsfinder of those people you manage it is most helpful in managing people.

When you have a business challenge imagine putting it through a funnel.  You drop it in at the top and you filter it through all the top talents and strengths in your business.  Try thinking how to solve it using each of those strengths.  Lisa says is causes your brain to think in ways it normally doesn’t and can lead to some creative solutions.

One first step you can take is to decide what you want your company to remembered for and what you want to be remembered for. Come up with a list of words and phrases around that which will serve as an outline of what is most important to you.  Another is to list out the values that are important to you. Lisa has a list of values on her website you can use as a reference.

Lisa also recommends finding out similar information from your customers.  Casually ask customers what word or words come to mind when they think of you or your business.

Finally, she suggests you make a list of at least 100 responses to “I am good at _________!”. It helps you not only affirm how much you are good at but you can group them into trends and see if you are truly applying them in your business.

About Lisa

Lisa Cummings has delivered training & speaking events to over 9,000 participants in 14 countries. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She’s the CEO of a company called Lead Through Strengths. When she’s not out spotting strengths with teams, you’ll find her rescuing stray dogs or playing drums.

Links mentioned in this episode

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Episode 56: Defining Your Brand With Lain Ehmann

Description

On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.

communication business

Lain Ehmann

Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.

You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them.

Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.

“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann

The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your “secret sauce”, that unique niche that  you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.

They  also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.

Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.

About Lain

Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Links mentioned in this episode

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Episode 55: Financial Planning in Your Business With Paul Adams

On this episode of Bella in Your Business, Bella spends time with Paul Adams, President and Founder of Sound Financial Group.

business coaching

Paul Adams, President and Found of Sound Financial Group

They discuss:

  •  The roles finances play in our business
  • Why it is so hard for the self-employed to pay themselves
  • What happens when we don’t focus on being financially fit
  • Steps you should take to get yourself financially fit
  •  How Luke 16:10 pertains to building business & wealth.

Paul Adams is President and founder of Sound Financial Group where he and his team help clients maintain healthy balance sheets, stop forfeiting money unnecessarily to the IRS, and to build and protect their plans for the future. The cornerstone of his advice relies on the belief that people should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend.

Paul is also an accomplished speaker and the of author two essential financial guides – Stop Burning Your Money and Sound Financial Advice – 
and in 2016 was interviewed by Forbes, Entrepreneur and Inc. magazines.

Links

Also, Paul has made available a PDF copy of his book Sound Financial Advice.  E-mail Bella at bella@jumpconsulting.net for more information.

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Episode 54: The Power Of Telling Your Story

On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.

public relations

Andrew O’Brien

They discuss:

  • Andrew’s compelling story.
  • How crucial it is for you to tell your story.
  • How to get your story out there.

Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.

ThePublicityGuy.com

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Episode 53: Everything You Need To Know About Vetting With Justin Recla

On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.

pet sitting business

Justin Recla

They discuss:

  • The importance of vetting your potential business partners, employees, and service providers
  • How best to go about vetting
  • How Justin and Tonya’s background in Counterintelligence translated over to the business world.
  • Does having a due diligence process tells others that you do not trust them?
  • How business owners can use their vetting process when marketing themselves.

Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.

You can find out more at ClearBusinessDirectory.com.

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Episode 52: Making Your Business Better With Nutrition and Fitness With Char Fazio

On this episode, Bella spends time with Charlene (“Char”) Fazio, one of her coaches who has inspired and motivated her to make a huge lifestyle change.

Living a healthy life and sharing that passion and knowledge with others is exactly what Charlene Fazio believes she was put on this Earth to do. She continues to learn, share, and help as many people as she possibly can. She is no longer the mom sitting on the sidelines of her life – she is out there LIVING and LOVING every moment! Char believes that our time here is short, so you should spend every moment living YOUR BEST LIFE and always being grateful for what you have been given.

There are no topics untouched as they speak about:

  • The story of Char getting healthy
  • Pregnancy loss and still birth
  • The benefits of her healthy lifestyle
  • The benefits of bio nutrition.

Listen in as they show you how proper nutrition can actually HELP your business and poor nutrition could hinder it. Hear how pet sitting business owners have been able to start achieving their goals because their mind was right after they joined our pet sitting fitness group.

If you want to learn more about the (growing) group of pet sitters 25+ who are getting serious about their health and nutrition by working out and meal prepping and planning together, contact Bella: bella@jumpconsulting.net to learn how you can join the group too!

 

nutrition

You can find out more about Char at http://MyBalancedChaos.com
Also mentioned is Mel Robbins 5 Second Rule.

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Episode 51: Selling Your Business With David Barnett

On this episode Bella speaks with David Barnett, an Author, Speaker, Educator, Seminar Host, Consultant,  and Business Buy/Sell Process Coach.

pet sitting small business

David Barnett

They discuss things you need to keep in mind when considering selling your business.  These include:

  • Biggest mistake pet business owners make when running their business
  • Understanding that there are several reasons people sell businesses. Most of the time it is not for retirement.
  • Learning that keeping your business in the best shape to sell (i.e. have strong processes in place) will actually benefit you even if you aren’t yet selling it.
  • When you will and when you won’t benefit by using a broker.
  • A high level overview of the selling process.

David Barnett has been working to help the owners of Small and Medium Sized businesses for almost 20 years. As a former business broker and financing broker, Barnett has helped people buy, sell, plan, manage and finance businesses. 

Since 2014, Barnett has authored 6 small business books, 3 of which have become Amazon best-sellers.

You can reach David in the following ways:

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Episode 50: Get Anything You Want With Consistency

Join Bella 1:1 for the 50th episode as she opens up and talks about what it means to be consistent in your life. Hear how you are a product of all your choices in life and how it applies to your business, relationships, and life:

When I first started this podcast, I was just trying to do it because I knew I should be doing it. But the problem with doing things because you should be doing it and not because you have intent makes for a sloppy or inconsistent work.

As an example, here is the publication date of the first few podcasts:

6/11/2014

7/3/14

9/15/2014

11/7/14

3/28/15

It wasn’t until Oct 2016 when I got consistent with doing episodes with my team….Posting every single Thursday for the past 9 months!

Now it has grown to 50 episodes and 600 downloads a week!

I was pondering if I should break the routine and just talk to you on this 50th episode?

Then I turned on the TV and a local church I love was on TV and guess what he was preaching about?

Consistency.

I have also started reading this awesome book called The Compound Effect by Darren Hardy and guess what he talks about?

Consistency.

So I took it as a pretty clear signal that yes – in fact, I should break the routine, and let’s talk consistency.

I got to really thinking about small businesses in general.

There are so many things that we are all told we HAVE to do. It is so overwhelming, right? You don’t know which to focus on. You feel like a dog chasing it’s tail… you just don’t know which direction to run.

Are your communication systems something you should focus on? What about marketing? What about hiring? What about pricing? What about office manager? What about keeping existing clients happy? What about…. what about…. what about….

So what happens is we try to do it all and then end up spread so thin we feel like we are about to crack or you want to speed down the freeway and throw your phone out the window.

Am I right?

My friends…. we are not a microwave business.

Darren Hardy talks about how we live in a microwave society and want everything NOW.

We don’t want to wait.

We don’t want to put in the long and hard work.

It is a tough thing to stay consistent because we don’t see the fruits of our labor for a really long time.

It reminds me of relationships and dating days.

Think back to your own dating days or maybe you have a child who is dating? Those relationships that are quick to start, often end quick, don’t they? The ones that are slow and steady tend to be much more fruitful.

Heck, it is like our marriages. What are we consistently doing in our relationships? Are we avoiding? being negative? are we not spending enough time? Are we always absent physically or emotionally? Or are we pouring into the other? Working on it daily? doing the things we know the other person wants and needs and vice versa?

Something that also struck me are YOU make your choices and then your choices make YOU.

Isn’t that right?

Let’s think about hiring. You make the decision to hire someone, and if you made the wrong choice, then that choice will shape part of your company.

So today – if there is one thing that I want to resonate with you is I want you to take an inventory of your day. Then I want you to compare it to your life.

You are exactly where your choices led to you be TODAY. It isn’t someone else’s fault that your business is exploding or not growing… it is your own.

It isn’t someone else’s fault that you are loosing weight or packing it on.

I know you can be consistent because we are all consistent right now… and it is a direct result of where we are today.

Thank you so much for being here for my 50th episode. Let me know what you thought of this one as it was from my heart to yours. Did you like it? Or what didn’t you like about it? Your feedback is everything to me 🙂 Thanks for allowing me into your airwaves and trusting me with your mind.

Always Keep Jumping,
Bella

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Episode 48: Social Media & Faith In Your Business With Heather Heuman

On this episode Bella speaks with Heather Heuman,  CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the
Founder of Sweet Tea Social Marketing Academy.

social media pet sitting business

Heather Heuman

Bella and Heather discuss:

  • What social media can do for your business
  • What steps you should take to make social media work for you
  • What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.

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