bella in your business

Episode 47: Customer Experience With Joey Coleman

On this episode Bella catches up with Joey Coleman, Chief Experience Composer, Design Symphony.  They talk about things you can do as a business owner to create a meaningful customer experience. Ideas include:

  • Sending personalized gifts to your customers seemingly at random
  • Sending handwritten notes thanking them for trusting you with their fur baby
  • Keeping track of simple things like the pet’s birthday and sending acknowledgements
  • Doing a monthly quick check of the pet (for any issues)

    Pet Sitting Customer Experience

    Joey Coleman

  • Giving the pet a bath unexpectedly
  • Sending quick personalized videos of the you and the pet to the client.

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.

His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention- grabbing customer experiences.

He works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.

Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.

His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.

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Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

blogging SEO pet sitting business

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

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bella in your business

Episode 45: Everything You Need To Know About Background Checks With Jason Waggoner

On this episode  Bella spends time with Jason Waggoner, Vice President of Marketing for ACUTRAQ Background Screening Solutions. They discuss the importance of background checks and how ACUTRAQ can help eliminate some of the liabilities around doing it yourself.

hire Background Checks costs

Jason Waggoner

They discuss:

  • Some of the drawbacks to using the simple background check services you see online
  • How a service like ACUTRAQ can actually reduce some of the liability around background checks
  • How you should proceed when a potential employee has something flagged in their background check
  • Jason’s UMeetU movement and acting/video production activities.

You can find out more about ACUTRAQ at https://www.acutraq.com/.

To find out more about Jason’s UMeetU movement, go to http://www.umeetumovement.com/.

To see a cool music video Jason put together for ACUTRAQ check out https://youtu.be/2giXfjnB0p4.

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bella in your business

Episode 44: Why Your Business Needs Pet CPR Training With Cara Armour

In this episode of “Bella In Your Business”, Bella speaks with Cara Armour, Product Manager and Marketing Manager for ProPetHeroa pet CPR and first aid online training program for pet business owners.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

Pet CPR Training

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.

She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.

Bella and Cara talk about Pet First Aid and how to go about training you and your staff.

They discuss the benefits of being trained which are:

  • Being able to save the lives of your pets or pet clients.
  • Learning to recognize potential issues with a pet and bring that to the owner’s attention.
  • Using that trained status to stand out from your competition and create greater security among your clients.

They talk about how an online training course, such as the ones available through ProPetHero are more useful than in-person training because:

  • You can do them at your own pace and anywhere you want.
  • The cost is significantly low compared to sending staff to an in-person training course
  • You can monitor staff’s progress and comprehension of the material.

There is even a special discount for “Bella in your Business” fans. You can get 10% off by going to here.
Coupon code: CPR-petsitter

Pet CPR Training

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Bella in your business pet sitting podcast

Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll

In this episode, Bella speaks with Wendy Van de Poll, the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. They discuss pet loss grief and what pet professionals can say and do to be supportive to their clients in their loss. They also talk about how pet professionals can deal with their own grief.

Topics covered are:

  • What is pet loss grief
  • What you as a pet professional should do when a client gets the news that their pet has a terminal illness
  • How to help your clients when their pets die
  • What you shouldn’t say or do
  • How a pet professional can deal with their own grief over losing an animal client
Pet Loss Grief

Wendy Van de Poll

Wendy Van de Poll is a pioneering leader in the field of pet loss grief support. She is dedicated to providing a safe place for her clients to express their grief over the loss of their pets. What makes Wendy successful with her clients is that she get’s grief! “Over the years I’ve dealt with my own grief and helping many families communicate and connect with their pets long after their loss. It’s what I’ve done since I was just 5 yrs old!”

She is compassionate and supportive to all who know her. Her passion is to help people when they are grieving over the loss of a pet and her larger than life love for animals has led her to devote her life to the mission of increasing the quality of life between animals and people no matter what stage they are in their cycle of life! She has been called the animal whisperer. She is a Certified End of Life and Pet Grief Support Coach, Certified Pet Funeral Celebrant, Animal Medium and Communicator. She is the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. She holds a Master’s of Science degree in Wolf Ecology and Behavior and has run with wild wolves in Minnesota, coyotes in Massachusetts and foxes in her backyard. She lives in the woods with her husband, two crazy birds, her rescue dog Addie and all kinds of wildlife.

You can find out more about Wendy and the Center for Pet Loss Grief at https://centerforpetlossgrief.com.

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Episode 42: How To Use Facebook Groups and Video In Your Pet Sitting Business

On this episode Bella speaks with Maureen McCarthy, owner of Love and Kisses Pet Sitting. Bella has found Maureen’s use of Facebook groups, social media, and video to be an awesome example of how to market.  Bella gets the scoop from Maureen, about how Facebook groups can be a great way to connect and expand your reach as a business. Maureen started a group for her own community called What’s Up Indiana Trail and it has grown like wild fire. Through it, she has been able to get more people engaged on her own facebook page and grown her business.

They also discuss Facebook Live videos – which if you’ve been listening to me for awhile, you know that I consider video as a MUST HAVE in your business. Maureen discusses with Bella how exactly she started doing Facebook Live videos with both her and her staff and the direct effect they’ve had on her business revenue.

She talks with Maureen about:

Facebook Groups In Your Pet Sitting Business

Maureen McCarthy

  • The Facebook group she started.
  • Why she started the group
  • How much work is involved
  • How successful it has been
  • How she got into doing videos

Her facebook page: https://www.facebook.com/IndianTrailPetSitter/

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Bella in your business pet sitting podcast

Episode 41: Communication Problems In Pet Sitting Companies With Adam Smith

On this episode Bella speaks with Adam Smith from Precise Petcare. They discuss communication problems pet sitting business owners often have with both the pet sitters who work for them and with customers.  They discuss how the software offered by Precise Petcare addresses many of these challenges.

Communication Problems In Pet Sitting Companies

Adam & Lynn Smith

Precise Petcare is an online management system that could quickly become the center of your business. The online scheduling, billing and client/staff management are all in one place. With their system you’ll have fluid communication between you, your staff and your clients. Much loved features include Pet Care Journals, the Live Sitter Map and GPS sitter check-ins. Precise Petcare was co-created by a pet sitting business owner and a web developer to combine a perfect blend of knowledge and talents specifically for this industry. Husband and wife team, Adam and Lynn Smith understand first-hand what your needs are as a pet sitting business owner and have built each aspect of the software and continuously update and improve the system – without having to rely on outside talents to delay the process!

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Bella in your business pet sitting podcast

Episode 40: Positive Attitude & Opportunity With Tracie Hotchner

On this episode Bella spends time talking with Tracie Hotchner, author of The Dog Bible: Everything your dog wants you to know and The Cat Bible: Everything your cat expects you to know.

Pet Sitting Positive Attitude

Tracie Hotchner

Tracie is the host of 10 pet talk radio podcast shows on her own Radio Pet Lady network, including her NPR show “Dog Talk (and Kitties, too)”. She is also the founder of the NY Dog Film Festival which she travels with around the country after an annual premiere in NYC in November.

Bella and Tracie discuss how Tracie’s successes came about and the importance of positive attitude and a willingness to step through open doors.

You can find out more about Tracie and listen to her shows at RadioPetLady.com.

You can find out more at the NY Dog Film Festival, including a list of cities it is coming to, at DogFilmFestival.com.

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Episode 39: Vision Is Victory With Carey Conley

On this episode, Bella talks with Carey Conley, speaker and Co-Creator of Infinite Nation; a community created for skill building, mentorship, and community for aspiring leaders and business owners.

business coaching

Carey Conley

Bella and Carey talk about:

  • Why “Vision is Victory”….especially for entrepreneurs
  • The biggest stumbling  blocks for people to actually put a vision down on paper and follow through with it
  • What happens when people try to run a business without a clear, concise vision
  • Community and accountability

You can find out more about Carey Conley and the services she offers on her website at InfiniteNation.com.  You can email her directly at carey@careyconley.com

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Bella in your business pet sitting podcast

Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

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Bella in your business pet sitting podcast

Episode 37: Leadership, Strategic Planning, & Vision With Tarran Deane

On this episode, Bella discusses leadership with Tarran Deane, author of the new book,  “The Alphabet Principle: Your A – Z Guide to Being a Compelling Leader”.

business coaching

Tarran Deane

Tarran Deane is Australia’s Corporate Cinderella a Leadership Development Company. Tarran works with executives, entrepreneurs, experts and emerging leaders to increase their personal effectiveness, capability, communication and commercial savviness. Bringing a maverick edge, and entrepreneurial trends to established businesses and organizations, Tarran boldly challenges, honors and equips people to shift the performance of their organization’s people, practice, and profit.  Tarran intentionally cuts through the whispered frustrations of workplaces today, equipping you to lead strategically and tactically in the fast pace of real life @ work, so you and your team can get the job done and love the company you’re in. A sought-after international keynote speaker, Tarran’s warmth, humor and 43,000 hours in leadership have helped more than 26,000 audience members to hit the shift key and lead like they mean it with boldness and humility.

alphabet principleBella and Tarran discuss:

  • How as a woman to be taken seriously in the corporate world
  • Dealing with problem generators in the workplace
  • Why vision and strategic planning matter.
  • Her “Signature 7 Leadership Framework” for planning out your work week. (Infographic can be gotten at https://www.tarrandeane.com/signature7leadershipinfographic/)

You can find out more about Tarran on her website at http://tarrandeane.com.
Connect with her on facebook
Get her book here

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Episode 36: They Ask, You Answer with Marcus Sheridan

On this episode Bella speaks with Marcus Sheridan, a former pool guy turned digital sales and marketing expert.  He is the President of The Sales Lion and a Partner at River Pools and Spas.

business coaching

Marcus Sheridan, The Sales Lion

Bella and Marcus discuss:

  • The philosophy of “They ask, you answer”
  • Why business owners are afraid of just giving honest answers to potential customers
  • The five subjects that move the economy.
  • The dangers of “Ostrich marketing”
  • How important video is becoming to the marketing process
  • Assignment selling
  • Face to face sales appointments without you being there.

Marcus Sheridan’s book: They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer (available on Amazon)

Masable rates it as the #1 Business book and the New York Times calls Marcus

You can find out more about Marcus at https://www.thesaleslion.com.

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Episode 35: Identifying and Overcoming Challenges As A Small Business Owner

On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.

Pet Sitters Overcoming Challenges

Heather Dopson, Community Builder at GoDaddy

Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.

They discuss:

  • How Heather got to this position of Community Builder
  • Some challenges she sees happen in small businesses and freelance communities
  • How small business should owners determine what they work on themselves or what they outsource/delegate
  • The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
  • “Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.

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Episode 34: “Click Here To Agree” Contracts, Sharing Client Photos, And Privacy Policies On Your Website.

On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakes and contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.

small business social media

Sara F. Hawkins

With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.

Bella and Sara discuss:

  • Where business owners can get photos from
  • Photo licenses and what they are
  • Who regulates photos and copyrights
  • How business owners can get clients to agree to share photos
  • Privacy policies
  • “Click to agree” agreements.

Here is the resource for my Deposit Photo deal 🙂
Sara can be reached at her website or Facebook

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Episode 33: How List Building & Writing Helped This MicroPremie Mom Work From Home

 

In this episode Bella speaks with Nicole Moore, a mompreneur who runs a marketing and promotions company for authors. She is also a mother to a micro-premie born at only 9.6 oz.

Listen in as Bella and Nicole discuss a variety of topics including how Nicole was able to build her email lists, how working together is better, and her thoughts on tolerance and patience in business and life.

Nicole was able to build a massive email list of authors in which they all work together to promote each other’s content. She’ll discuss valuable tips on how you can build your networking online and maintain strategic business partnerships. She also talks about her strategies and promotions she used to attract her specific clientele base.

Nicole has such a unique and inspiring story that will surely motivate you to think about what you can do in your own business and life.

Nicole has been an author since 2011, writing as a mom blogger, but it was after the birth of her daughter, Kenna in January of 2012, that she was determined to make it a full-time career. As the fourth smallest preemie in the world, Kenna’s medical needs would prevent her from ever going to day care.

Her writing can also be found on Shine, where she is a Shine Parenting Guru and an award winning Yahoo! Contributor on YourWisdom as the relationship and dating expert. In addition, she has been published by McClatchy News in their syndicated papers.

She was written a number of books including her “Keeping Up With Kenna” series which documents the story of her daughter as well as a variety of romance novels. Her books can be found on Amazon, Barnes and Noble, Kobo, Apple, and Smashwords in ebook, paperback, and even some audiobooks.

Nicole is also the founder of The Dreamers Do Project which is dedicated to helping people create the life of their dreams. They believe if you can dream it, you can do it.

She is an example of someone who does it all, and is a true inspiration to pet business owners everywhere.

You can find out more about Nicole at:

Nicole’s biography was adapted from her website, thedreamersdoproject.com

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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

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Britt Alwerud

Episode 31: Types of Apps

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  the top 9 apps they think are great for the Pet Sitting business.

The apps they discuss are:

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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Episode 29: What Type of Pet Sitter is Best for Rover Type Websites?

In this Episode Bella talks with Walt Galvin, an independent contractor working for Rover.  They discuss how sites like Rover can be a viable option for some pet sitters and walkers who are just starting out or want to keep it simple.

Walt Gavin, independent contractor with Rover.

Walt Galvin, independent contractor with Rover.

Some of the advantages include:

  • Not having to handle payments from clients
  • Saving  time and money but not having to handle marketing
  • Not having to deal with all kinds of administrative headaches and paperwork.
  • Ability to set your own work schedule

For Walt it has turned into a substantial retirement income and he points out that it is also a good option for those who don’t have the desire to hire other sitters and walkers as staff.  Walt also recommends that you pay close attention to the service agreements, particularly in regards to what insurance covers and you may need to purchase additional insurance to cover yourself.

Many of these online websites do not provide adequate coverage for the pet sitters. Only the clients.

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Episode 28: How To Pet Sit for Aggressive Dogs

In this episode, Bella speaks with Jennifer Taylor, the Founder and owner of JenLovesPets, an award-winning San Diego pet sitting and dog walking company.

After sitting down with Jennifer in her home town of San Diego, Bella was so impressed with the vast knowledge and stories that Jen has that she immediately knew she had to be on a podcast with the intent to help elevate the pet industry when it comes to approaching and accepting clients who are aggressive or fearful.

In This Episode:

aggressive dogs

Jennifer Taylor, JenLovesPets.com

Bella and Jen talk about “aggressive” dogs and how people often lump fearful dogs into the same category. Jennifer discusses some of the causes of aggression and ways to overcome it.

Listen in as they discuss:

1. What is the difference between fearful and aggressive dogs?

2. What advice would you have for a sitter who encounters a fearful or aggressive dog during a consultation? What steps should they take to ensure their safety?

3. What if that situation was that pet sitter’s staff member? How can one train their staff to acknowledge these types of pets and alert management?

4. Tell me a success story with a two and four legged client and how you were able to create a happy environment for that pet (the one you told me)

5. Where can sitters go to get more education on this topic for themselves and their staff?

They also discuss how a pet sitter would go about working with a fearful dog by including dog behavioralists and trainers on the team. Jen also lists some great resources for those who want to work with fearful dogs.

Mentioned In The Episode:
The Pet Professional Guild – http://www.petprofessionalguild.com/

pet first aid training online

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Episode 27:The Great Debate: DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners –

In this episode of “Bella In Your Business”, Bella speaks with Britt Alwerud from Handlr.  They discuss  DogVacay, Rover, Wag, and Zingy versus Professional Small Business Owners.

In this episode they discuss:

  • Why do you think so many small business owners are intimidated by the large powerhouses that have entered the market in the last few years?
  • How have the changed the industry? Are they really “disrupting” the industry?
  • What are the pros and cons of the huge companies versus the more personal professional businesses?
  • Are customers flocking to on-demand apps? Are they demanding an on-demand experience?
  • Are small business owners going to get screwed or what can they do to protect themselves?
  • If someone is a Rover or DogVacay user, but they want to become a legitimate small business with people working for them, could they use Handlr? What are their first steps for becoming a legit business?

Britt Alwerud

Britt Alwerud lives in Los Angeles, CA with her menagerie of furbabies – two Goldens, Daisy and Taj, two cats, Tiger and Monkey, two horses named Gracie and Moo, and a chameleon named Larry. Britt owns DogZenergy in San Diego, CA. Now she’s the full-time Founder and CEO of Handlr. Handlr is the ultimate business app for busy pet sitters who are looking to automate and grow their business. Learn more about Handlr by clicking here or email her at britt@myhandlr.com. You can also find Britt on Instagram @doggonetechgirl or follow Handlr on Twitter @myhandlr for weekly business tips.

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Episode 26: How To Get Pet CPR First Aid Certification Online

In this episode of “Bella In Your Business”, Bella speaks with Cara Armour, Product Manager with ProTrainings a pet cpr and first aid online training program for pet business owners.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

 

Cara Armour

 

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.

She is also a volunteer and foster home for The Boxer Rescue Inc, a health conscious breeder of Boxers.

Bella and Cara talk about Pet First Aid and how to go about training you and your staff.

They discuss the benefits of being trained which are:

  • Being able to save the lives of your pets or pet clients.
  • Learning to recognize potential issues with a pet and bring that to the owner’s attention.
  • Being able to use that trained status to attract more clients.

They talk about how an online training course, such as the ones available through ProPetHero are more useful than in-person training because:

  • They are taught by an actual veterinarian using real animals.
  • You can do them at your own pace and anywhere you want.
  • Business owners offering them to their employees can have a dashboard that shows each employee’s progress.
  • You have access to them  for up to two years and can go back and revisit sections as you see fit.

Bella was even able to secure a special discount for “Bella in your Business” fans. You can get 10% off by going to here.
Coupon code: CPR-petsitter

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Episode 25: Compassion Fatigue

Holly Cook, author of My End of the Leash

Holly Cook, author of My End of the Leash

In this episode of “Bella In Your Business”, Bella speaks with Holly Cook, author of My End of the Leash: Compassion Fatigue From a Pet Sitter’s Perspective.

She started pet sitting in 1994, and won the Pet Sitters International,  Pet Sitter of the Year award in 2004;  She has been serving the pet sitting industry by becoming a state Ambassador for PSI in 2005. She has also authored several articles presented at many pet sitting conferences. She has developed donation drives for communities devastated by disaster (From Missouri floods in 1993, 9/11, Hurricane Katrina to Hurricane Sandy.). 

Holly also became a certified Compassion Fatigue Educator through the University of Tennessee School Of  Veterinary Social Work in 2016. To say she is an advocate for the pets and the people who care for them is an understatement. 

Bella and Holly discuss what compassion fatigue is and how it differs from “burn out”  Holly discloses traits common among those susceptible to compassion fatigue including:

  • Being a highly dedicated professional
  • Always expecting positive feedback about work
  • High demand for personal competence
  • A personal history of exhaustion
  • A large workload
  • Lack of trauma training
  • Identification with those in their care
  • Those is a non-supportive work environment or unsupportive friends and family

Holly then details some of the symptoms of compassion fatigue:

  • Bone-tired exhaustionpet sitter compassion fatigue
  • Insomnia
  • Persistent physical ailments
  • Apprehension
  • Over exaggerated startle reflex
  • Anxiety
  • Depression
  • Abnormal anger
  • Rumination or excessive thoughts about an incident
  • Clumsiness
  • Nightmares and flashbacks
  • Difficulty concentrating and forgetfulness
  • Tendency to isolate from other people
  • Inability to make a decision
  • Intrusive imagery
  • Reduced ability to feel sympathy or empathy toward other people or animals
  • Denial of any of the above symptoms

Grab her book here: My End of the Leash: Compassion Fatigue From a Pet Sitter’s Perspective

If you feel like this might be you, Holly encourages you to take the quiz on her website

Learn more about Holly and her book in a previous article we wrote back in June when her book originally came out.

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Episode 24: Faith-Based Business Networking

In this episode of Bella in Your Business, Bella offers up a recording of talk she gave to a faith-based business networking group in her area. In the talk she discusses approaching networking from a faith-based point of view.

She says that successful networking results from:

  • Listening
  • Caring
  • Taking time to build trust
  • Influence
  • Finding “family” in networking

She offers some quick, but poignant tips:

  • Better to get a card then leave a card
  • Go to a lot of events. Arrive early and leave late
  • Get around people that you like
  • Ask someone out for coffee
  • Don’t be a “promoter” of your company
  • Networking is always about “them” and not you.
  • Don’t be afraid to cast your net or you won’t find those relationships
  • Ask God to be your Holy business partner
  • Shine your light!

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Episode 23: How Do I Know If It Is Legal To Board Dogs In My Home?

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According to Kristy, she is the only properly zoned boarding facility in Philadelphia that is operating out of a private home.

And it didn’t come easy.

In this episode of “Bella In Your Business,” Bella speaks with Kristie Glazer from Philly Pet Care,a family-owned pet sitting and dog walking company in Philadelphia. 

In an unprecedented interview, you learn what it is like when the Zoning Board is knocking on your door telling you to stop your business or they will fine you and board up your home.

You will also learn how you can take the proper steps in being able to operate your dog boarding business legally in your own home.

Kristie talks about the struggles she went through with the boarding aspect of her business and the complicated steps it took to move it from being shut down by the city, to now being the only zoned boarding facility in Philadelphia that is operating out of a private home.

 

 

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There is great strength and success in this podcast if you are thinking about doing dog boarding in your home. Through a difficult struggle and long process, Kristie was able to get her city to back her business. Unfortunately, Kristie only represents about 1% of in home dog boarders I know about. Many, do not know their city ordinances or know what permit they need to operate legally. Some, choose to ignore and pretend they don’t know they need permits or proper zoning.

It is troublesome because some pet sitters use in home dog boarding as their livelihood. If your business is shut down, because you are operating illegally, your income stops. This could have a grave effect on their life. It is a topic to think seriously about and take into proper consideration.

2:00 – Kristie’s story
7:38 – What made Kristie decide to fight to keep her business
9:24 – How Kristie got her neighbors support
14:35 – What to do if you want to board dogs in your home
15:42 – Fines or penalties for illegal boarding?
16:36 – Where do people go to start boarding legally?
20:12 – Importance of having a strong team
21:40 – Final words of advice
You can find out more about Philly Pet Care and Kristie and her husband Dave athttp://www.MyPhillyPetCare.com.

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Episode 22: How To Get More PR For Your Pet Business

Susie Timm, President of Knife & Fork Media Group

Susie Timm, President of Knife & Fork Media Group

In this episode of “Bella In Your Business”, Bella spends time with Susie Timm,  President of Knife & Fork Media Group. Susie specializes in comprehensive public relations and marketing strategy in the gourmet food, restaurant and retail industries.

Gaining PR for your pet business can be wildly useful during the upcoming holidays, but if you get copies, you can also use it on your website and social media for months to come!

Bella and Susie discuss:

  • The importance of having a marketing and PR plan.
  • Creating interesting and useful event-based PR that then drive traffic and interest in your business.
  • How the “soft sell” approach works best when trying to get to exposure in mass media.
  • Some great ways to get yourself promoted on mass media.
  • Positioning yourself as an expert.
  • How great content drives traffic to your website.

You can find more information about Knife & Fork Media Group at KnifeAndForkMedia.com.

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Episode 21: How One Pet Lover Took Her Passion For Pets and United An Entire State with Woofalong

Darcy Graham, creator of WOOFALONG.COM

Darcy Graham, creator of WOOFALONG.COM

In this episode of “Bella In Your Business”, Bella talks with Darcy Graham,  creator of WOOFALONG.com. The site, which shows you the dog-friendly restaurants, stores, parks, trails and events in Colorado, was launched earlier this year and is already looking to expand.

Bella and Darcy discuss:

  • The frustration that was the impetus for the site.
  • How Darcy compiled the list of locations.
  • What types of publicity Darcy has managed to get for the site already and how she did it.
  • The engagements her site has gathered so far and how she has gotten it to grow.
  • Her extensive use of social media.
  • What she has planned for the upcoming version 2 of the site.
  • The plans for expansion to other cities.
  • The potential opportunities on WOOFALONG.COM for business owners.

You can find more information about WOOFALONG.COM at, where else, http://www.woofalong.com.

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Katrina Kadyszewski

Episode 20: Interview with a Small Business State Auditor

Katrina KadyszewskiIn this episode of “Bella In Your Business”, Bella talks with Katrina Kadyszewski, a former state auditor with the State of Connecticut.  

Katrina has over 16 years experience working in a variety of financial positions. She started in the brokerage industry with a Series 7, 63 and 65 and life and health license, and then transitioned to audit work for the CT Department of Revenue Services before leaving to support small businesses in their efforts to get organized for expansion.

Katrina spent 3 of her almost 8 years with the CT Dept. of Revenue Services in the Business & Employment Tax Audit Unit, focused primarily on payroll tax issues. The last 5 years she worked as a Corporation Tax auditor, traveling across the US auditing largely Fortune 500 companies.

Bella and Katrina first discuss a big controversy in the pet sitting industry which is misclassification of employees as either independent contractors or employees.  Katrina outlines some key indicators that auditors look for in making that determination:

  • Is there an actual contract between you and the contractor?
  • Are your payments to them regular in nature?
  • How much control do you have over them with regards to work hours, uniform, training, etc.?
  • Do they offer the same services to other companies through their own business?
  • Are you providing them all the tools, training and supplies they need?
  • Basically, consider how loose is the relationship?

They also discuss why they think business owners are so apprehensive about audits, what documents a business owner should have at their disposal if they are being audited, and whether business owners should take their lawyer and accountant to the  audit. Katrina also gives some insight into what triggers an audit.

Some resources they discuss are the IRS’s  20-factor test to help you determine employee or independent contractor, and amnesty programs that exist to help encourage to make the right switch.

Have you ever been audited? Want to hear about pet sitters who have been audited? I have interviewed a handful and reported about it all here.

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Episode 19: A Look Back at How A Pet Sitting Business Started & Grew with Kristie Glazer

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In this episode of “Bella In Your Business”, Bella talks with Kristie Glazer from Philly Pet Care, a family-owned pet-sitting and dog-walking company in Philadelphia. Kristie talks about how she got started and what changes she made that really helped her business grow.

After graduating college, Kristie and her husband moved to Philadelphia which is near where she grew up in South Jersey.  She was a teacher for a little while and then a sales rep for a shipping company. But she wasn’t happy.  She sat down and thought about what would make her happy….the answer….dogs!  She figured she lived in a city now and people probably needed dog walkers. Before her husband got home that day from his job as a chef, she had a full business plan worked out.  She told him she planned to quit her job and start this business. He told her to go ahead and do it!

{Don’t you just love that?}

So Kristie did it. She started a website. She started cold calling and giving people her card.  She would take any job that came along (which she says in retrospect is a mistake many new business owners make). She did start  to grow the business though, which at the time was called “Personal Pet Care by Kristie”, and continued on for four years adding clients as she went.

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Bella notes that having that moral support from our loved ones really can help catapult our businesses from the start. Maybe not necessarily our business numbers, but it certainly helps us with our tenacity.

Kristie continued by saying that when she first started the business, the ironic thing was that they lived in an apartment where they could not even have pets. So they naturally had to refuse requests for overnights or doggie daycare.  But they eventually moved to a place where they could have pets and started offering both of those services.The business got so busy that they moved to their own home and Dave quit his job as a chef and joined the business!

Kristie said they had some major bumps in the road along the way. In fact, she wishes in retrospect that they had had a “team” (lawyers and accountants) early on as it may have helped them avoid some of the roughest bumps.

One bump, she points out, was a failure to secure all the licenses needed to board dogs in their home. It led to a neighbor calling Licensing and Inspections on them resulting in them having to cease doing the boarding for two years while they worked out all the necessary issues (including getting their home zoned to be a kennel).  

Kristie talked about a point in time when they were working constantly in the business. It was just her and Dave and trying to juggle the business and their three year old son got to be too much.  She came across Bella and Jump Consulting and as a result made some changes.  They rebranded to “Philly Pet Care”.  They revamped  their website and added professional photos and higher quality business cards.

They raised their rates, which caused many customers to go away, but with the higher rates they still made that money back. They cut out the doggie daycare which Kristie said drove her nuts anyway. They made those changes four years ago and Kristie said doing all that gave them back their sanity and the business has been humming along smoothly every since.

Bella says what she is hearing is that they now have a clean system and process and that their business works for them and not them working for the business. Bella paints the analogy of the bow and arrow.  She said that, at that time, Kristie and Dave were like a bow that needs to get pulled back a little bit so that it can get released and send that arrow soaring forward. But notes that it really stinks when you are going through it.

Kristie agreed. She says it is difficult and a lot of work but it is so worth it in the end. She notes that you have to grow though, because if you don’t grow your business will fail.

Bella then asks Kristie about the future of Philly Pet Care.

Kristie says they are still doing the dog walking services in Center City (Philadelphia). They do still do overnights, but only for dogs they have a walking relationship with.  Dave and she hope to remove themselves more and more from the business. Not remove themselves completely because she and Dave like to make sure they personally know each and every client. In fact, she believes that is what really helps set them apart. They have two employees now but hope to have more in the future so they can have more time off.

Kristie also said they are starting to plan for retirement. They are at a point with their business where they are making enough money to really start saving for the future. So that, maybe in 10 years or so, they could be in some form of retirement. But she notes that she doesn’t really see herself ever completely letting go or selling the business.  She has even pictured their son ultimately being the owner of Philly Pet Care.

Bella compares a successful small business to having built your own beautiful home.  You can live in it until the day you die. You build yourself a quality life with the luxury of having options.

Bella wraps the episode by telling  Kristie how proud she is of everything Kristie and Dave have accomplished.

You can find out more about Philly Pet Care and Kristie and Dave at http://www.MyPhillyPetCare.com or to hear about the rebranding experience Kristie had with Bella a few years ago, you can watch the video here.

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Episode 18: How to Get More Pet Sitting and Dog Walking Clients

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In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”

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List All The Services You Offer On Your Website:


In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that  if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.

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Promote Yourself On Facebook:

Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make  sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!

Blog About What You Do:

Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”.  She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement  in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago.  Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.

Make Free Downloads For Your Site:

Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.

Create and use “Bark Cards”

When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’.  I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.

 

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Email Marketing:

Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer.  Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter.  Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.

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Talk To Vets

Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave.  More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.

Start A Facebook Group:

Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally.  Members get to know each other, build relationships, talk about pets, etc., and build a good community.

 

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Start A Dog Walking Club!

Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.

Create Competition

Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out.  Kate has more information about doing so in her online marketing academy which Bella says is awesome!

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