We’ve got two awesome things for our listeners! Run over and grab free 5 styled images at Crystal Clear Photography AZ. Or, if you’re ready to take your business images to the next level, sign up for a custom styled image shoot for your brand and receive $25 off. Make sure to give me the referral code – BellaPodcast – to claim the $25 off when booking your session.
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https://jumpconsulting.net/wp-content/uploads/2018/02/Crystal-Hollman-1.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2018-02-01 06:00:362021-02-27 17:59:01Episode 81: Using Photography To Make Your Business Shine With Crystal Hollman
Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com
https://jumpconsulting.net/wp-content/uploads/2017/12/Untitled-design.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2018-01-18 06:00:382021-02-27 17:59:48Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman
Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.
What is the difference between an HTTP & HTTPS backup? [3:30]
Why do business owners need a virtual webmaster to help keep their sites up to date? [6:25]
How do plugins, speed/performance, and SEO all affect each other? [11:45]
Is it true that Google won’t show my website if my mobile website isn’t up to date? [13:00]
Are branded emails a thing of the past or an up-and-coming trend? [16:00]
What are the biggest mistakes pet sitters make on their websites and social media? [18:00]
Erika is offering websites to pet sitters for 93% off what it would normally cost. This $5,000 website is only $350 and will include all your own copy and logo. It is a crazy deal that has never been done in the industry. Link goo.gl/ahGBGZ
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At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!
https://jumpconsulting.net/wp-content/uploads/2018/01/Untitled-design-13.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2018-01-04 06:00:532021-02-27 18:00:49Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman
This week on Bella In Your Business, Bella sits down with long-time friend, Kate McQuillan to discuss how she started and grew her website, www.PetBusinessOwners.com. They discuss Kate’s story of how she scaled her successful coaching business, and how it can be applied to pet sitting business owners.
Bella & Kate tackle a number of topics including:
Competition – Why you should or should not care
How Kate started her business and builded it
The important elements to growing and scaling a business
Biggest mistakes pet sitting and dog walking business owners make when starting up
How consistency led to a business EXPLOSION!
Kate McQuillan is the owner of Pet Sitters Ireland, which she has operated since 2010. She currently attracts 15,000 visitors per month to her website, where 70% of which comes from her blogs that she writes on a weekly basis. Kate has over 32,000 Facebook Fans, which have all come from the content she shares and the way she engages with her fans.
https://jumpconsulting.net/wp-content/uploads/2017/12/Kate-McQuillan.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-12-21 06:00:182021-02-27 18:01:21Episode 77: Competition & Consistency With Kate McQuillan
Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind. She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.
Client Follow Up:
Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to “sell” to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.
Here Is What We Talk About:
Celeste & Bella explore all aspects of following up including:
How often should pet sitters follow up?
What should pet sitting business owners say when following up?
How can they sound like they’re not “selling”?
What effects will a business owner experience when they follow up?
How can pet sitters effectively collect information during consultations to set themselves up for successful follow up?
As a special gift to our audience, Celeste is offering $50 off her Follow Up Kit.
Email Bella to claim this deal!
https://jumpconsulting.net/wp-content/uploads/2017/12/Celeste-Walmsley.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-12-14 06:00:192021-02-27 18:02:42Episode 76: The Importance Of Client Follow Up With Celeste Walmsley
“Worry less about the impressions your brand will get, worry more about the impression it will leave.” –Aaron Pierson
On this episode of Bella In Your Business, Bella and Aaron Pierson, International Branding Consultant, sit down to discuss how he went from an order taker to a problem solver. Bella & Aaron discuss important topics such as:
How often business owners should be asking questions versus talking to clients.
Why pet sitting and dog walking business owners need to disrupt in their local communities and online, and HOW they can accomplish this.
When pet sitting and dog walking business owners need to modify their pricing model
Pains, gains, and solutions!
Aaron Pierson is also a Best Selling Author and Digital Strategy Director/Founder at Vitals Agency. Learn more about him at his website, www.vitals.agency, where he offers free resources as well as his podcast and his book.
https://jumpconsulting.net/wp-content/uploads/2017/12/Aaron-Pierson.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-12-07 06:00:472021-02-27 18:03:33Episode 75: Order Taker To Problem Solver With Aaron Pierson
In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.
Here is what they chat about:
Biggest misconceptions about social media
The worst mistakes business owners make on Facebook & Instagram
Tips for maximizing your presence on Facebook, Instagram, and live video
Differences between web developers and web designers
What business owners should look for in a web developer
Ian Anderson Gray – Seriously Social
Who Is Ian?
Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.
As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/
https://jumpconsulting.net/wp-content/uploads/2017/11/Ian-Anderson-Gray.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-11-30 06:00:082021-02-27 18:04:16Episode 74: Web Development & Social Media With Ian Anderson Gray
As business owners, sometimes it’s hard to remember to block out free time for ourselves and just RELAX. To figure out how to solve this problem, I sat down with Joy Evanns, the “Say No Like A Pro” mentor. Joy Evanns is the author of Saying YES to LESS. A recovering perfectionist, Joy travels the world to support high achieving women who are tired of feeling drained and spread too thin. She helps them discover where to find time for long vacations, guilt-free lazy afternoons, and quality time with their families. By learning to set boundaries and say YES to LESS in her own life and in her former career as a graphic designer for clients such as Nike & Adidas, she eliminated resent from her relationships, increased her income, and healed chronic asthma and back pain. She is an award-winning author and her second book, Achieve MORE by saying YES to LESS, is due out November, 2017.
Listen in as Joy & Bella delve into how business owners can carve out more free time for themselves by discussing:
What it means to say YES to LESS & NO like a PRO
The importance of setting boundaries, and how you can stick to them
How business owners can take vacations and not feel guilty!
Get your free gift From Joy: “5 Strategies for HOW to Achieve MORE By Saying YES to LESS” To get this, Text the word STRATEGIES to 444999. Follow the instructions and the strategies will be sent to you via email.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-11-16 06:00:592021-02-27 18:05:02Episode 73: Say YES To LESS With Joy Evanns
Did you know that your MINDSET is one of the biggest determiners of success in your business? The way you approach problems and work towards solutions can be the deciding factor between successfully remedying a problem versus making it 10x worse.
So what type of mindset should you have and what strategies can you use to be successful? To answer this question, Bella sat down with Awilda Rivera, a results-oriented success coach that helps entrepreneurs, business owners, and career professionals achieve the success they desire. Bella & Awilda talk about:
Awilda’s success story in building her business and brand
Laying down a foundation by believing in yourself
The idea that what you focus on is what you will act on
Why it’s important to have a WHY
Why spirituality & faith should play a part in your business
To gain access to Awilda’s free resource library, be sure to subscribe to her email list at www.AwildaRivera.com
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-11-09 06:00:582021-02-27 18:07:13Episode 72: Your Why and Mindset With Awilda Rivera
As pet sitting business owners, difficultclientsare inevitable. However, the way you as a business owner chooses to react to the situation is what truly defines you and your business. Liana Sanders of Wet Noses Pet Sitting in Fort Collins, Colorado, expertly handled a major customer service issue in her business, so I decided to bring her on the show to discuss how she remedied the problem.
Listen in as Liana tells her tale and offers up some expert advice on handling difficult clients and providing top notch customer service. Some of Liana’s tips and topics include:
The importance of using phrases such as “This is my understanding of what happened” & “I’m sorry about the stress this situation has caused.”
Why business owners MUST have good phone and email followup as well as offering to appear in person to talk through the problem.
The reason why business owners should make their employees feel like they have their backs by ‘shielding’ them.
Why pet sitting business owners should not offer any resolutions or remedies until they fully understand the situation
How businesses thrive when they utilize a ‘separation of power’ as well as giving situations TIME!
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-11-02 06:00:152021-02-27 18:07:39Episode 71: Lessons In Customer Service With Liana Sanders
Have you heard about Facebook Bots yet? If not, now’s your chance. It’s a brand new feature that has come to Facebook in order to help market your business, while reducing the amount of time you’re spending online! On this episode Bella speaks with Surbhi Sinha from PerfectingProfit.com. They discuss the in’s and out’s of this new technology including:
What are bots?
How can pet sitters use Facebook bots to their advantage?
Surbhi Sinha – PerfectingProfit.com
What happens to your bots if nobody messages your business’s Facebook page?
What is the success rate of Facebook bots?
Why is it important that I implement bots NOW?
How did this all start? Bella wanted a bot for the Jump Consulting Facebook page, so she searched her network and found Surbhi. She was able to create “Jumpy Bot” on the Jump Consulting Facebook page (go there now and test it out!), and got incredible responses from those who experienced it. So she thought she would have Surbhi on the show!
Surbhi Sinha is the owner of PerfectingProfit.com She provides done-for-you bots for online and offline entrepreneurs.
What you are seeing here is a broadcast I did to my network of subscribers on my Facebook bot. Within one hour, I had a 75% open ratio and a lot of them replied back to me. Bots can be so powerful in your business.
Are you thinking about buying a pet sitting business? Then you NEED to hear what Crystal Hammond has to say. She’s been through the process a number of times, and is an expert in making deals. Listen as Crystal & Bella to discuss:
Crystal Hammond – Sitter For Your Critter
WHY people sell their businesses
The 3 things you MUST know about a business prior to purchasing
HOW to transition the businesses clients to the change in management
Crystal Hammond has been in the pet sitting industry for almost 10 years. She started her first pet sitting business, Sitter for your Critter, back in 2008 with a handful of clients and have since grown her operations to service over 4,000 clients. She’s acquired several of our competitors companies over the years and started new pet sitting businesses to expand our service areas. Last but not least she’s the proud mama of an 80 pound adorable English Bulldog named Capone.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-10-19 06:00:092021-02-27 18:08:45Episode 69: Lessons Learned When Buying 5 Pet Sitting Businesses With Crystal Hammond
When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:
What Perri loves most about social media
Similarities & differences between doing social media for a university versus small businesses
The benefits and struggles of working with millenials
What is the COPE method?
How can you save time and resources in social media marketing?
Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-10-12 06:00:212021-02-27 18:09:12Episode 68: The COPE Method For Social Media With Perri Collins
Being a business owner can be STRESSFUL. So this week, we took a step back to discuss how business owners can manage their stress through meditation and mindfulness. Listen in as Bella and Dr. Kathy Gruver discuss:
The definition and warning signs of stress
What meditation is and what other coping mechanisms are for stress
The definition of mindfulness and how it can improve our health
How to combat the “negative tape recorder” in your head
Dr. Kathy Gruver
Dr. Kathy Gruver is a motivational speaker, award-winning author of 7 books on health and wellness, a massage therapist, hypnotherapist and trapeze artist. Her passion is to educate people, inspire them to live the fullest life they can, and to let them know that they have choices! She’s appeared on over 250 radio and TV shows, am a frequently quoted expert in magazines and newspapers, hosted her own TV show, and created a stress-reduction program for the military. I’m a hip hop dancer and do trapeze to relax.
As a special gift to our audience, Dr. Gruver is offering a free downloadable meditation. Claim it here
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-10-05 06:00:232021-02-27 18:09:44Episode 67: Stress, Meditation, & Mindfulness In Your Pet Sitting Business With Dr. Kathy Gruver
On this episode of Bella In Your Business, Bella talks with Javier and Shauna Lee from Geek Ghost, LLC and Tampa Pet Sitters on all things website hosting and WordPress! Listen in as they dissect:
What is a virtual private server and who needs one?
Biggest mistakes business owners make when web hosting
Why is WordPress a better alternative than Wix?
Companies to consider hosting your website
Shauna & Javier Lee
Back in 2011, two Techs and a graphic designer walked into a bar. The blueprints for what will become GeekGhost were laid out and the Lee’s start offering Web Hosting to a few select design clients.
Over the next few years, they expanded to include clients from over 50 countries and across two continents, having launched servers in the EU as well as the US. GeekGhost’s objective is to provide Web hosting on par with the bigger providers in terms of reliability and technology while offering a small host feel in terms of support and customer service. Shauna & Javier have been doing this a while and genuinely enjoy what they do. They’re happy to help in any way they can!
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-09-28 06:00:222021-02-27 18:11:44Episode 66: Wordpress & Website Hosting With Shauna & Javier Lee
On this episode, Bella spends time with Bruce Irving from SmartPizzaMarketing.com.
Bruce Irving is the marketing visionary behind SmartPizzaMarketing.com and host of the weekly Smart Pizza Marketing podcast. On his podcasts, he interviews the leading minds of the pizza restaurant industry. You can listen to his Smart Pizza Marketing podcast at www.smartpizzamarketing.com. In addition, Bruce speaks at conferences about how to better use social media in your restaurant or small business.
Listen in as they dissect several tips to maximize local marketing on different social media channels such as Facebook & Instagram. They discuss important topics such as:
Tips for micromarketing
What’s better – Instagram or Facebook?
How FAST does FB advertising impact businesses?
Pros & Cons of digital marketing vs. face-to-face
Biggest mistakes marketers make on Instagram & Facebook
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-09-21 06:00:052021-02-27 18:11:58Episode 65: Local Marketing With Facebook & Instagram With Bruce Irving
SEO, or “search engine optimization,” is an extremely important aspect of your business in terms of gaining new clients. Why? Because it dictates how your website will show up on Google results!
So how can you improve your SEO and how will you know if your efforts are working? Bethanie Nonami of Marley Nonami has the answers.
Bethanie is an avid reader (and Audible & podcast listener), movie goer, foodie and loves super fast & loud cars. She helps people grow and scale their businesses by giving you access to your data and understanding the why behind your customers, leads and sales. Bethanie’s insight changes the way you sell. Bethanie loves fixing broken marketing systems and business processes to increase your revenues so you get back to doing what you loved enough to start your business in the first place!
Listen in as Bella & Bethanie discuss these important questions regarding SEO and analytics:
Whether or not your business needs to have a blog
The most important aspects to understand about SEO and analytics
What a “sales funnel” is and why you need one
As a special gift, Bethanie is offering a SEO Masterclass exclusively for Bella In Your Business listeners! Claim it here: http://marleynonami.com/bella/
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-09-14 06:00:592021-02-27 18:12:26Episode 64: Maximizing & Analyzing Your SEO With Bethanie Nonami
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-09-07 06:00:542021-02-27 18:12:53Episode 63: Keynote Speaker & Author are Being Added To My Resume
One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?
On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:
What is the best way to find pet sitting employees?
What’s the biggest mistake you’ve made when hiring pet sitting employees?
What’s your best secret that you would tell your old self about hiring pet sitting employees?
Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.
Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980. When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.
David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing. David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.
In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.
Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-08-31 06:00:552021-02-27 18:13:30Episode 62: The Do's & Don'ts Of Hiring Pet Sitting Employees
He has conducted over 28,000 coaching sessions with entrepreneurs, lead organizations of 500 or more people in corporate America, and shared his message with corporations, associations, and congregations across the country.
If you have been looking for practical principles to help you maximize your time, minimize your stress, and break the procrastination habit so that you can accomplish your goals and achieve fulfillment.
Learn more about Eric Twiggs on his website or Twitter:
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-08-24 06:00:022021-02-27 18:14:02Episode 61: Overcoming Procrastination With Eric Twiggs
On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.
Calvin Wayman of CobbsMedia
He recently published his first book, which debuted on the Amazon top-100 called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.” To find out more about Calvin, visit him on his website: calvinwayman.com
Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:
The 4 C’s of social media
Things that EVERYBODY does wrong on social media
Instagram Vs. Facebook – which is better for pet sitters?
The impact Facebook Live can have in your business
Advice for managing your social media pages while saving your sanity!
As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here: socialmediamakeover.org
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-08-17 06:00:202021-02-27 18:17:24Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman
When entrepreneurs, experts, and small business owners want to get their story straight, they call Dr. Adrian McIntyre. He’s a cultural anthropologist and storytelling consultant who’s worked in over 30 countries. Adrian has been telling stories on stages and in the media since he was 5 years old, and he’s advised and trained hundreds of clients on high-performance communication, business storytelling, personal branding, publicity, and media skills.
Dr. Adrian McIntyre
However, It is tough for pet sitters and dog walkers to know which story to tell and when in their businesses.
But mastering this skill could help you market your business and increase your bottom line.
Listen in on this Bella In Your Business podcast episode to learn more. Plus, hear a 30 second commercial for a networking meeting and the breakdown of what makes a good story.
Adrian & Bella also chat about:
Why storytelling is so important
Whether a business owner should tell stories about their GOOD experiences or their BAD ones.
What to do if storytelling isn’t your strong suit (yet!)
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2017-08-10 06:00:532021-02-27 18:17:50Episode 59: How To Connect With Your Pet Sitting Audience Through Storytelling With Dr. Adrian McIntyre
On this episode, Bella speaks with Gelie Akhenblit, CEO/Founder of NetworkingPhoenix. They discuss the importance of networking, “do”s and “do not”s when going to a marketing event, and best practices for following up.
“Networking is finding friends with professional benefits”
Gelie Akhenblit of NetworkingPhoenix
Gelie Akhenblit (CEO / Founder ofNetworkingPhoenix) has revolutionized the way Arizona’s professionals, small business owners, and entrepreneurs network in the Valley. Founded in October 2008, Gelie left her corporate position in order to launch her vision as a tech startup. This startup, NetworkingPhoenix.com, created a democratized platform for local networkers to connect online and in person through mixers, business events, and local educational partners. Since its inception,NetworkingPhoenix has skyrocketed in popularity and has become one of the most visited websites in Arizona with nearly 40,000 members and growing.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-08-03 13:34:542021-02-27 18:18:25Episode 58: Networking Pointers for Pet Sitters and Dog Walkers With Gelie Akhenblit
On this episode, Bella spends time with Lisa Cummings, Founder of Lead Through Strengths. Lisa talks about how it is her life’s mission to help people get over their obsession of fixing weaknesses instead of focusing on their strengths, the things that make them happy, give them energy and make them successful.
“Notice what works to get more of what works!” – Lisa Cummings
Pay attention to what is working. Make sure in your customer surveys you aren’t just asking what needs improvement. Ask customers what they loved most about the various parts of the service. You may find that some simple little thing you do, like giving out a little “report card” at the end of a stay, may be the thing that keeps them coming back and gets them referring you. After all, it is easier to replicate what is working for you than to try to figure out the 50 or 60 potential solutions to something one client says they don’t like.
To zero in on your strengths Lisa recommends the book Strengthsfinder 2.0 which gives you a code to take an online strengths survey. It gets away from skills and knowledge and helps you find your natural talents, the way you think, feel and act that feel good to you. It gives a filter for helping figure out the best way for you to approach issues. The book explains the definition of the 34 potential talent themes revealed by the survey.
Another way to zero in on strengths is to look for what brings you ease, energy and enjoyment. If a particular activity causes you to lose track of time, stop and exam just what about it really kept you engaged.
Two books that Lisa recommends are First Break All the Rules by Gallup Press and Now Discover Your Strengths by Marcus Buckingham. She says that if you read them from the standpoint of managing people and then combine that with a strengthsfinder of those people you manage it is most helpful in managing people.
When you have a business challenge imagine putting it through a funnel. You drop it in at the top and you filter it through all the top talents and strengths in your business. Try thinking how to solve it using each of those strengths. Lisa says is causes your brain to think in ways it normally doesn’t and can lead to some creative solutions.
One first step you can take is to decide what you want your company to remembered for and what you want to be remembered for. Come up with a list of words and phrases around that which will serve as an outline of what is most important to you. Another is to list out the values that are important to you. Lisa has a list of values on her website you can use as a reference.
Lisa also recommends finding out similar information from your customers. Casually ask customers what word or words come to mind when they think of you or your business.
Finally, she suggests you make a list of at least 100 responses to “I am good at _________!”. It helps you not only affirm how much you are good at but you can group them into trends and see if you are truly applying them in your business.
Lisa Cummings has delivered training & speaking events to over 9,000 participants in 14 countries. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She’s the CEO of a company called Lead Through Strengths. When she’s not out spotting strengths with teams, you’ll find her rescuing stray dogs or playing drums in her band Spiral Mischief.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-27 06:00:242021-02-27 18:18:56Episode 57: Lead Through Strengths With Lisa Cummings
On this episode Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.
Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.
You will also learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them.
Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.
“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann
The next logical step in the process is helping customers see that you can solve the problems they have. You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging. Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.
They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.
Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.
Lain is a bestselling author and communications strategist, who specializes in helping six- and seven- figure entrepreneurs uncover hidden profits and potential – FAST. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-20 06:00:232021-02-27 18:19:41Episode 56: Defining Your Brand With Lain Ehmann
On this episode of Bella in Your Business, Bella spends time with Paul Adams, President and Founder of Sound Financial Group.
Paul Adams, President and Found of Sound Financial Group
The roles finances play in our business
Why it is so hard for the self-employed to pay themselves
What happens when we don’t focus on being financially fit
Steps you should take to get yourself financially fit
How Luke 16:10 pertains to building business & wealth.
Paul Adams is President and founder of Sound Financial Group where he and his team help clients maintain healthy balance sheets, stop forfeiting money unnecessarily to the IRS, and to build and protect their plans for the future. The cornerstone of his advice relies on the belief that people should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend. Paul is also an accomplished speaker and the of author two essential financial guides – Stop Burning Your Money and Sound Financial Advice – and in 2016 was interviewed by Forbes, Entrepreneur and Inc. magazines.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-13 06:00:042021-02-27 18:21:12Episode 55: Financial Planning in Your Business With Paul Adams
On this episode Bella spends time with Andrew O’Brien, Founder and CEO of The Publicity Guy.
Andrew’s compelling story.
How crucial it is for you to tell your story.
How to get your story out there.
Andrew is the founder and CEO of the Publicity Guy. They are on a mission to change the world of publicity. They don’t just want to get media exposure…they want their clients to be known across continents as authorities in their fields. Leveraging the limelight is the backbone of their strategy. Media exposure can be so much more than “social proof,” and their team can show you how.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-06 06:00:042021-02-27 18:21:46Episode 54: The Power Of Telling Your Story
On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.
The importance of vetting your potential business partners, employees, and service providers
How best to go about vetting
How Justin and Tonya’s background in Counterintelligence translated over to the business world.
Does having a due diligence process tells others that you do not trust them?
How business owners can use their vetting process when marketing themselves.
Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-29 06:00:432021-02-27 18:22:16Episode 53: Everything You Need To Know About Vetting With Justin Recla
On this episode, Bella spends time with Charlene (“Char”) Fazio, one of her coaches who has inspired and motivated her to make a huge lifestyle change.
Living a healthy life and sharing that passion and knowledge with others is exactly what Charlene Fazio believes she was put on this Earth to do. She continues to learn, share, and help as many people as she possibly can. She is no longer the mom sitting on the sidelines of her life – she is out there LIVING and LOVING every moment! Char believes that our time here is short, so you should spend every moment living YOUR BEST LIFE and always being grateful for what you have been given.
There are no topics untouched as they speak about:
The story of Char getting healthy
Pregnancy loss and still birth
The benefits of her healthy lifestyle
The benefits of bio nutrition.
Listen in as they show you how proper nutrition can actually HELP your business and poor nutrition could hinder it. Hear how pet sitting business owners have been able to start achieving their goals because their mind was right after they joined our pet sitting fitness group.
If you want to learn more about the (growing) group of pet sitters 25+ who are getting serious about their health and nutrition by working out and meal prepping and planning together, contact Bella: firstname.lastname@example.org to learn how you can join the group too!
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-22 06:00:392021-02-27 18:23:43Episode 52: Making Your Business Better With Nutrition and Fitness With Char Fazio
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