pet sitting videos

2019 Social Media Strategy: Less Is More from #SMMW19

 

As I get back from Social Media Marketing World 2019 in San Diego, I wanted to bring a little of what I kept hearing the entire time – the importance of using video on Social Media.

It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?

 

Before I dive deep into explaining what you should now be doing on Social Media, I think it is important to reflect a bit on the past – what I HAVE done… and what I see many of you still do.

I remember back in about 2016 (wasn’t even that long ago) the Facebook “game” was very different. With my coaching company (or even pet sitting company) I would post my blogs on social media and watch the hits to my website skyrocket! I would see them hit almost 500 hits a day and I would get a lot of engagement and interaction.

But, like I said, that was back in 2016.

That’s when posting links on your Facebook page still actually did something for you. It was starting to decline, but not as drastic as it did in 2017 and 2018 where organic reach is now basically on life support.

It was also during the “pre-gold rush” stage of Instagram so most marketers attention was still focused on Facebook.

 

Things have changed.

Things changed drastically when Zuck made the announcement back at the beginning of 2018 addressing the fact that Page engagement was going down. He said that we would start seeing even MORE of a decline in efforts to create “more meaningful engagements on Facebook” and they would only be rewarding those posts that were engaging, being shared, and where people were starting to have conversations with one another.

 

But . . .  what posts match those criteria?

Video.

This is why you have been hearing all about video over and over again.

There is a multitude of ways to do video, some more effective than others . . .  but gone are the days of posting a link to your blog and watching the graph spike that day.

 

Mari Smith said in her 2019 Keynote address at Social Media Marketing World that our posting should be:

70% Video, 20% Images, 10% Links/Status Updates.

Now, marketers (and business owners) have to work for it.

Do you see where I am going with this?

In Jump Consulting, we used to pump out two blogs a week. It was mainly to grow the website, answer questions, and get engagement on Facebook.

And it worked.

We have the most content out there than any other pet sitting or dog walking resource and it is constantly growing. But, I started to learn that a 500-800 word blog just wasn’t going to cut it anymore. I needed less posting and more depth.

What we needed was LESS FREQUENCY of CONTENT and to spread it AROUND more.

What do I mean by that?

 

If you look through the Jump Consulting Page newsfeed you will see a LOT of videos.

We moved to this strategy over a year ago.

You won’t see us sharing as much curated content.

Sometimes, we don’t even post every day.

We have learned what the audience will react to and, more importantly, we know what Facebook will not react to.

 

 

During Andrew and Pete’s keynote at Social Media Marketing World, it was so hilarious as they scrolled through a feed of someone posting and posting . . . but they had no comments on their posts!

They were drawing the conclusion that we needed to observe what is happening and stop the meaningless posting just to do it. ?? It was great advice. Advice that we should all heed.

We took this advice over a year ago. As I mentioned before that instead of twice a week blogs, we moved to twice a month.

However now those blogs now have a Facebook Live, graphics, tweetable, and sometimes even an episode on my podcast.

It’s now taking one piece of content and really getting the most bang for our buck out of it.

And video is a huge part of it.

 

Mari suggests that video has these six elements:

  • Emotional – that is easy with pets, right?
  • Relatable – that means NOT perfect.
  • <30 seconds – short and sweet! People won’t watch long.
  • Designed for sound off – rev.com is great for getting captions.
  • Square – performs well but also fits on IG and FB so you don’t have to resize.
  • Mobile ready – over 50% are scrolling on mobile, NOT on desktop.

 

better marketing with bella

 

Pet Business Marketing

I was excited to hear her confirm everything I had been doing for the students in my Better Marketing with Bella program.

My ear is to the ground.

I am in private groups with people very close to pivotal people.

I stay on top of this stuff so you don’t have to.

You know what we did in 2019 with the Better Marketing with Bella program? We STOPPED giving people blogs . . .  and instead gave them outlines so they could do a FB Live and/or blog.

Then, we gave them MORE videos.

In our monthly calls, I teach heavily on how to keep maximizing their efforts and investment.

The results? Their engagement is through the roof. While others are getting hardly any engagement (likes, comments, shares) the Better Marketing with Bella crew is killing it.

One gal just got an opportunity at an apartment complex with 40 units as a result of her amazing Instagram strategy that we worked on.

Even though video is very easily made through many different apps these days, it takes a lot of time, attention, messaging, and brain power to think months in advance, and it’s exhausting.

Most say they will do it, but fail simply because it takes a lot of time.

Better Marketing with Bella helps and gives our students over 25 assets a month. We are giving assets that work. They are branded, they are relevant to the current social media times, and as a student, you have access to Bella, the expert.

With social media, less is more… which makes knowing WHAT even MORE important…. 🙂

P.S. Did you know that stories are getting seen 15X more than the feed? Yeah, our program helps with that too! 🙂

Apply now: www.jumpconsulting.net/bella-marketing

 

7 Facebook Tips You Should Always Be Doing For Your Business

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One of my top tips for being more successful in your pet sitting company is to get OFF Facebook. It seems to suck the life out of us. There are people who only connect with other human beings on Facebook and it is important to get out and live life!

Although, many people’s excuses for being online is that they have to be posting and interacting to get their engagement up or just to keep up with it all. This couldn’t be further from the truth. Many things can be done in minimal time if planned ahead. See what I mean below:

Scheduling posts – If you are infrequent, then schedule them to come out. At LEAST three times a week. When you are sporadic with posting it makes you look like you are not serious about your business. If you have a FB icon listed on your website and I go to your page and it hasn’t been updated, it isn’t helping your brand.

Cover profile and profile picture – Primo spots for branding. A Selfie or non professional photo says that you don’t take your business seriously or don’t have much money. Invest in places like fiverr.com that can create great cover profiles for you!

Hastags – See my blog on hastags, but if your FB is connected with Twitter you will want hastags.

Updates – Google searches your key words in your status updates. Keep that in mind when you are posting again and again about missing pets or pets needing homes. If you do that, it is a great way for google to see you as a rescue group! (PS This is why G+ is even better!)

Post your current and past blogs – If you have a blog, post your own stuff. Why would I come to your Fb page, to be directed OFF it, in a DIFFERENT direction, just to go to someone else’s site? You need to keep them in your own house!

Number of Likes- Don’t mean a thing! In fact if you have a ton of likes and no comments, then you could appear to be a fake or that you “bought” the likes! There are pet sitting companies I know who have done this….

Engagement – Go right now and press VIEW INSIGHTS. Facebook does a really good job at explaining what it all means. How do people find your Fb page? Google or your business website? Mine were from google. It can also tell you what types of posts that your following is most likely to engage in. Usually it is the ones with pictures of videos! 🙂

These are are just some of the things to be aware of when you are on Facebook to help your business. Personally, the scheduling posts are the biggest thing for me. In a crazy world when you can start off with a clear day, things get hectic. If you plan ahead, your posting on your business Facebook page will not suffer.

 

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Help! Where Do I Learn About Google + For My Pet Sitting Business?

For those that have been following me over the past few days on Google + and in my community, you will know that I have been getting serious about Google + and it is my prediction that this is what is really going to set you up and over your competition. It is going to take your blogging to a whole new universe, and it is going to teach you more than you ever wanted to know.

Just another Facebook? No! Facebook is filled with relationships and chatter. Google + is more about learning… to grow your business, to learn a new hobby, to teach yourself a new trick, and to connect with people who are amazing thought leaders in all types of industries. Facebook, is totally different. And Google + isn’t just about “getting a profile and forgetting about it”

(Can you tell I am excited? )
Google + is a social network. Much like Facebook you have a profile page and a business page. Your business page can be connected to your YouTube and Reviews. It is very confusing at first but I proimise you, stick with it, be a part of the solution and you will get it.

At first, I admit, not many were actually using it. But when your Google + profile is searched by the actual Google engine, then yeah… if you are a small business it might be great to jump on board.

Google has endless products, services, and apps that they can help your business with. I am still learning and have been evolved in a 48 hour overhaul while getting my website to go faster. How did I finally do all of this?

Google Helpouts.

Go there. Google helpouts. It is your friend. Actual human beings, will join you in a private video conference to help you work through everything. Gone are the days where you read through websites on How To’s and now you have a person sitting right there with you (virtually) helping you get through it all. After all, that is how I was able to get my 4 Youtube stations, 3 profiles, 5 business pages, and God knows what else, all consolidated to two easy to use “profiles”   Now, I admit, everything isn’t perfect, and I still have to wait 9 days for one of the transfers (merging two profile pages) to go through… but I am so much closer than I was three days ago. When it was a crazy messed up spider web that I didn’t understand.

For those of you who know me, you know I am not the type to speak or teach unless I really feel like I know exactly what I am talking about inside the problem and on top of it. I defiantly do not understand all that is “google +” but I am learning and invite you to learn with me inside Jump Consulting’s Google + community (think “group” on Facebook)

So… here are some things I have learned.

1 – Not to delete my accounts that already have 100+ people following me. When I post blogs to these circles (think groups of friends) it holds more klout in Google’s eyes because I have a bigger audience.
2 – Your circles are like a way to classify people. The standard lists things like Friends, Family, Acquaintances, but I encourage you to create your own like, Clients, Pet Sitters, Friends, Networking, etc.

3 – One circle you create could be people you admire, or want to follow, like thought leaders, and others could be people who you want to see your “news” Circles allow you to have a profile that is YOU and you can attract, promote, or learn in whatever circle you want to share or create in.  No longer do you need everything separate!

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4 – Google Helpouts is a God send! I got in early with a great guy named Chris Hubbell. He was working for free at the time just to gain lots of great rankings so that he could eventually start charging…. Well that didn’t take long. It is also how I found Joshua Cheney (a recommendation from Chris) to help me speed up my website.

In a age when google is God when it comes to the internet, and you can have your google listings appear with not only your reviews and stars but also Google + page… that could be huge to the next client who is looking for a pet sitter for Fido. They can virtually get to know you! What is your profile saying about you?

Authorship & Publisher

Now it gets REALLY mind blowing…..

“Authorship is establishing you, to Google, as the author of a piece of content that gets published on a website. In simple terms, it’s like establishing yourself as the confirmed author of your blog by using your Google+ profile. And they take your Google+ profile picture and use it as the author picture in SERPs. That’s pretty much it in a nutshell.”  Read more at http://www.searchenginejournal.com/google-authorship-lethal-guest-bloggers/69733/#72qXLzCmlL86UZjI.99

Google Publisher  is something that every single serious pet sitting business owner on the web who blogs needs to understand. I am not even going to try to explain it. I am going to tell you that you need to read this: http://www.buuteeq.com/blog/googles-authorship-markup-author-vs-publisher/

Did you click on it and read???
So eventually, no longer will your amazing blogs that you have been writing show up as just the TITLE, but also your little picture next to it. Now which one do you think YOU will click on if you were the potential client?
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When pet sitters are constantly trying to sell TRUST ( that is what we sell, not dog walking, pet sitting, litter scooping) what better way than to get on this wave and make it work for you?

My challenge to you:

Spend one week doing everything you can on Google +  Talk to the experts, I am not one of them, and get them to virtually sit next to you and show you around, explain it, and help you through it all.

I am willing to bet that you have a few more profiles than you realized and I know I have heard pet sitters wonder about their review pages and google maps, local, etc. Argh. Even writing this is giving me a headache. But take this – I learned SO MUCH in the past two days by stumbling around with Chris. Yes, I got headaches. Yes, it was tough… but get in now.  USE these resources.

It is time to take your website and your social network and let them do the talking and selling online. It is here, and it isn’t going anywhere.

Side note, Google + is a GREAT place to learn things. There are so many people sharing info on there… just dive in!

More things to come soon. This is really just an open letter/ramble to you all so you can see what I have been doing since Wednesday and I hope that I gave you a little direction to go in. Dive in. Google it! Get on Helpout. Become a student! Learn!!! I promise, I will have more to come soon.

 

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How To Join A Google Hangout

I started to use Google Hangout more and more… so I thought I would give you all the resources to join a “hangout.”

What Is A Hangout?

A hangout is a broadcast. It is when a bunch of people get together (up to 50+) and can video chat. ….OR…we can make the settings so that it is just he and I and a guest.

All hangouts that are broadcasted, are instantly posted on Youtube.
The page it ends up on just depends if it was Bella or Josh who started it. We will usually post link after we are done.

Personally, Josh and I love this method because you can see and hear us and we can see and hear you!

In order to join a Google+ hangout you need a google+ account. It is free and takes 60 seconds to set up.
It is like in order to chat on FB, you need a FB account. If you already have a gmail email, then you already have a google + Just sign into your gmail and it will say your name at the top left corner w a plus in front of it. That is your page.

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Here is how you join a hangout:

https://support.google.com/plus/answer/1669212?hl=en

Sign into your google account
Tap the post of the person who is hanging out (so from Josh or I’s page)
Tap JOIN HANGOUT

It is that easy! 🙂

https://support.google.com/plus/answer/1669212?hl=en

What devices support Google Hangout?

They all do. Just download the one of the apps shown at this link: http://www.google.com/hangouts/
We hope to “See” you on our next hangout!

Important to know:

In order to be on Google Hangout, you do not have to be on camera. But let’s face it, if you are NOT on camera, it is no different than our facebook groups! 🙂 So we encourage you to get that camera out. After all I threw on some make up and fluffed my hair for YOU! 🙂

 

10 Tips For Creating Eye Catching Pet Sitting Videos For Google and YouTube

Video says it better. That is a proven fact. When someone can hear and see what you are saying you will make more of an impact. In your pet sitting business, this is no different. After all we have so many cute and fuzzies to take a video of, but what do you do with the video AFTER you have captured that moment? You need to put these videos on Google and Youtube.

Here are a few tips for you to keep in mind when recording your next pet sitting videos on Google and Youtube:

1 – You don’t have to be a pro. The more authentic, the better. We as curious people and when it is self done, people will be inclined to watch it! Grab your phone and press record!

2 – Watch your voice on the video. If you are like me, you don’t like the sound of your voice on video. If you are filming a pet doing something funny or interesting beware of the extra laughter, comments, or excessive talking that you might do. It will all be recorded in your videos for Google and Youtube.

3 – Don’t be afraid to flip the video on your own face. Doing a self portrait can be funny and interesting. It is personal and people feel like they connect with you better that way!

4 – Introduce yourself.  Let the world know who you are and who you represent. Do a short intro. Your video might get shared and whatever it was uploaded to might get lost in the shuffle.

5 – Give your video great titles (with your key word inside) that are going to get people wanting to watch it. Usually asking questions generate lots of plays.

6 – Fill out your description.  The description of your video is your chance to add in words that google will find. Don’t just write “Here is Sophia. Isn’t she cute?” Instead write “While dog sitting in (city) with Sophia, she did the cutest thing on our pet sitting visit.”  Do you see how ‘dog sitting’ ‘pet sitting’ ‘city’ is now all in the description? ALSO INCLUDE: your website starting with http://

7 – Upload to Youtube AND Facebook.  Both are searched by Google. In fact YouTube is the second largest search engine. So if someone is typing in “I need a pet sitter in (city)” BOTH your videos have a chance of showing up if they say that or even just ‘pet sitter’ ‘city’

 8 – Be Authentic!  People love to see things that are not perfect. It makes people more able to relate to you. So if you stutter, say “um” (like me), just go with it! Trust me, no one ever says, “Wow! I love the way I look and sound on camera!”

9 – Beginnings and Endings – Programs like Windows Movie Maker can make you look like a million bucks! Add a slide at the beginning with your logo announcing the video and at the end, put your logo and website again. Bookend the videos!
Like this: http://www.youtube.com/watch?v=kpf08F9lDbQ

10 – Embed the video to your website and blog – To do this on Youtube go to SHARE > EMBEDDED > Copy and paste the html. Then go to your WordPress website and put the cursor where you want the video to appear, switch to TEXT format and paste the HTML.  You might want to change the dimensions to make the video smaller.

So, now your turn! What is the first thing you are going to do when you post your pet sitting videos? What questions do you have for me? Write them below!

better marketing with bella

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Tips To Be Sucessful When Posting On Facebook As Your Business!

Don’t be that annoying person posting on Facebook who is always promoting and turning people off.

Or one of the people who doesn’t ever share about their business, but is just reposting other people’s stuff.

Sadly, most aren’t even aware they are doing this. Read these tips and tactics to make sure you soar above the rest.

1) Be sure that you are speaking as an expert in a community where it would be welcome! Welcome places would include other businesses that you personally know, like, and have a relationship with.

2) It is not ok to post as your business on someone else’s wall who is in the same industry as you. It looks desperate and unless the business owner invited you, I am sure it isn’t welcome.

3) Do not post an advertisement on someone else’s wall promoting your services or saying “Like My Page”

4) If you have something newsworthy to post, it is okay to post on your local media outlets pages (TV, Radio, Newspapers, Magazines)

5) If you are going to post anywhere as your business, remember that educational posts will get you a long way. Have something of value to add too the thread or community.

6) Build Relationships! Facebook is a community. In real life you would be turned off by someone you didn’t know just tried to sell sell sell you (think telemarketers) so why would you do that on Facebook? Facebook is a chance to build a relationship and trust with others. Not SELL!

7) Use it to network! If you have something nice to say about another company or a thank you (think referrals!) it is OKAY to say Thank you XYZ Company (while tagging them) so it shows up on your page and theirs.

So those are my tips to be successful! My main page where is focus 80% of my time, has a lot of interaction, is shared across networks, and has become a real community. People post pictures, tag themselves in photos, click on the blog stories I post, and look to us as the experts in our field.

I am sure you have some tips and tricks as well. What are they?

Tripple Your Small Business Website Hits In A Day

You know, it was pretty entertaining.

Recently someone commented to me, “You are just a pet sitter.” How may times have you just been eliminated to “Just a…”

I was taken back by this, as coaching is a big part of what I do. I really only spend two hours of my day working ON the pet sitting company, and then the rest coaching, or living life.

Part of my coaching is teaching business owners marketing, including social media. To know how to leverage it by using current events and throwing it into an already made system, can be the single most powerful tool you can have for your business.Why? Becasue then you don’t have to spend time pounding the pavement. You don’t spend money on advertisement, fliers, brochures, etc. People find you on the internet.

This day in age, if you are not leveraging this marketing tool to the fullest, you are wasting your time and money. Also… I will be bold enough to say that if you pay for AdWords, you are also wasting your money. Let your website DO IT FOR YOU!

The first spike is when we found 2 dogs(435 hits). The second spike is what I write about here(510). Be relevant!

So how did I triple my website hits in one day?

Step one… Three pieces of really big news came my way. So I hopped over to my website and created blog posts about two other them.

Step two….I used my icontact account to create a newsletter. IMPORTANT TO NOTE: I use only TEXT email blasts now (not HTML). I make them very short and very sweet.  Why? Some phones are not as smart as others and I want everyone to be able to see and read the message quickly. It is important to my business that my emails are read quickly and easily over a persons cell phone. Want to see what it said? Take a look here at my pet sitting email newsletter said.

Step three….I blasted item #1 ALL OVER facebook. On community websites, on veterinarian pages, on local business pages, and through my relationship with them, asked them to repost and retweet.

IMPORTANT: Do you see how each item directed readers BACK to my website for more info? You ALWAYS want to be doing this!

Side note: When I posted the blog about Two Lost Dogs Found I ended up connecting with a pet sitter in another area of town I needed a reference for. She took my post, passed it around her work office full of a few hundred people. As you may have guessed, I got a call about pet sitting from them… and have been able to give her a client already in just one week. Isn’t that powerful?!??!?!

Why did this work?

It was short and sweet.

It was timely and relevant.

It was hosted on my website.

How does this help my business?

Do you think that any other pet sitting company in my area got over 500 visitors to their website that day? The information being hosted on my website, the email blast providing value, and a call to action to stay connected to us on Facebook, led to more Facebook followers, and more people who normally wouldn’t have been on my website to be on it. I actually got two calls that day because while the caller was reading about the recall, they recognized a need they had for pet sitting. We are the #1 pet sitter in the search engines in our city with tons of competing websites.

Pretty good for being “just a pet sitter” huh?  Turn yourself into a superior marketer today by LEARNING! Essentially you are getting a pay raise because you don’t have to spend your time and money out on the street 🙂 Use your website to make them come to you!

What IS Social Media anyways? | Small Business Coaching

Danielle, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does social media all go together? and WHY do I need it for my business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

Basically it is broken down to these major components:

Website – Hosts everything!!!! It is like your PARENT and everything else You Tube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

FacebookPlace that has the LOUDEST voice that is calling kids into your home. Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) becasue of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter.

You Tube – Videos… makes you come to life, lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house becasue it “looks” cool!

TwitterIs for short conversations. Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, becasue your followers might see what you are posting and click on it, therefor going to your website. You can update twitter as much as you want during the day becasue they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg – Great information source again. This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Ok, so how does this all flow?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

Why Do I Need Social Media In My Pet Sitting Business?

Bella, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does it all go together? and WHY do I need social media in my pet sitting business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

 

Creating The Flow Of Social Media In My Pet Sitting Business:

Your Website Hosts Everything!

It is like your PARENT and everything else YouTube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

fb-group

Facebook Has The Loudest Voice That Is Calling Kids Into Your Home

Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) because of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter. Consider creating some groups and doing FB Live on a weekly basis to help your strategy as well.

Youtube Videos Make You Come To Life!

Social media for your pet sitting business can really explode by creating videos and hosting them on Youtube. It lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house because it “looks” cool!

Short Conversations are for Twitter

Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, because your followers might see what you are posting and click on it, therefore going to your website. You can update twitter as much as you want during the day because they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg is a super information source!

This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Relaxing dog at the beach with flowers garland

How should you make it flow to help the social media for your pet sitting business?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.