Episode 115: How Your Pet Business Can Support Your Life Goals

Carrie Wallick is the owner iCare4pets. She has been in business for 4 years and started using employees for almost a year and a half. Carrie was a former teacher for 8 years until she decided she wanted a career change and began brainstorming ways she could use her passion for animals to support her life goals. 2-3 months later, Carrie was using Facebook groups and word of mouth to get pet sitting clients, and her business was born. Learn more about Carrie’s business at icare4pets.com

Biggest Takeaways You Don’t Want To Miss:

When first starting your business, it’s really important to determine a set service area. You want to know if your model is going to be expansion vs. saturation. Expansion would mean that you cover many different areas of the city (or even multiple cities). Saturation would imply focusing on one specific city or even area within a city and honing in your marketing efforts to that region. Carrie describes how that after driving for hours on end every day for months, that she quickly decided that saturation and micro-targeting an area was going to be the best fit to support her life goals. Which model do you think would support yours?
Sometime it can pay to be picky! We often think that we have to say yes to every person that calls or emails us – but this is not the case. In fact, a lot of the times you will be spending MORE time and energy on “problem clients” than you’re gaining. Be picky not just geographically, but make sure your clients fit your client avatar/buyer persona. Accepting only the clients that fit your business model will end up being MUCH more worth it in the long run.