Episode 115: How Your Pet Business Can Support Your Life Goals
Biggest Takeaways You Don’t Want To Miss:
- When first starting your business, it’s really important to determine a set service area. You want to know if your model is going to be expansion vs. saturation. Expansion would mean that you cover many different areas of the city (or even multiple cities). Saturation would imply focusing on one specific city or even area within a city and honing in your marketing efforts to that region. Carrie describes how that after driving for hours on end every day for months, that she quickly decided that saturation and micro-targeting an area was going to be the best fit to support her life goals. Which model do you think would support yours?
- Sometime it can pay to be picky! We often think that we have to say yes to every person that calls or emails us – but this is not the case. In fact, a lot of the times you will be spending MORE time and energy on “problem clients” than you’re gaining. Be picky not just geographically, but make sure your clients fit your client avatar/buyer persona. Accepting only the clients that fit your business model will end up being MUCH more worth it in the long run.
- Who is Carrie Wallick and how did she start iCare4Pets? [1:00]
- What were your initial goals for your business? [3:00]
- What was a typical day when you first started your business? [4:00]
- How did you decide that covering a huge area wasn’t an option for you? [6:00]
- What advice would you give to yourself when you were first starting out? [9:00]
- How did the stress of starting out affect your home life? [10:00]
- Why didn’t the IC route work for you? [14:00]
- How do you fight and push past your demons? [18:00]
- What was it like adopting your new baby? [20:00]
- How did your business adjust during Hurricane Irma? [22:00]
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