relationship marketing

Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips

Jessika Phillips helps people master Relationship Marketing, Speaker,  as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

 

relationship marketing

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [2:00]
  • How do I get started with relationship marketing? [6:00]
  • How do we tie in relationship marketing with buyer personas? [14:00]
  • What does a relationship marketing plan look like and how do I know if it’s working? [18:30]
  • What should we be doing on social media to start implementing relationship marketing? [24:45]
  • Describe your FREE social media toolkit? [26:00]

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