corporate america

Episode 128: Going From Corporate America To Small Business Owner With April Cox

April is a dog mom of 2 that just recently left corporate America to run her daycare and boarding business, Rocky’s Retreat. Rocky’s offers a boutique experience that allows dogs to thrive.

corporate america

Biggest Takeaway You Don’t Want To Miss

  • There’s never going to be “perfect time” to leave your corporate job to become a full-time small business owner. There will always be another hiccup or another goal you want to hit before taking the plunge. April’s advice? Acknowledge your fear but don’t suppress it. Oftentimes doing something scared can be the kick-in-the-pants you need to propel yourself to greatness!


Show Highlights

  • Who is April Cox? [1:45]
  • What was your intention for the business when you purchased it? [2:20]
  • What is your relationship with fear? [3:40]
  • Can you describe your goal for leaving Corporate America? [7:00]
  • How did you learn to be a caretaker for other people’s dogs as opposed to caring for your own? [9:00]
  • In what ways did your life change when you left Corporate America? [10:20]
  • What’s your advice for someone that wants to leave their full-time job to focus on their business, but hasn’t been able to bring themselves to do it yet? [12:00]
  • What attracted you to buy Rocky’s Retreat? [14:00]


Special Offer

  • Get a free gift for signing up to April’s email list at She sends out great info like tips and recipes!


corporate america


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4 replies
  1. Maryl
    Maryl says:

    Thank you for sharing. April’s story is very inspirational and so much of what I’m going through now. I launched my pet sitting/dog walking business in July while still working a full-time admin position. It’s exhausting working both and presents challenges to market my new business & establish my brand while working another job. I can relate to nearly everything April mentioned. I keep waiting for the ‘right’ time (financially) and need to face my fears and just go for it. I’m completely burned out with the 8 am to 4:30 pm cubicle world (20+ yrs) and finally started my business because I’m truly passionate about caring for pets. April has encouraged me in so many ways through her story. Thank you!

    • Bella
      Bella says:

      Maryl – You are WELCOME. Thank YOU for listening and thank YOU April for being willing to share your story. I knew I had to have you on and that you would inspire so many. 🙂 – Bella

  2. Rose Connolly
    Rose Connolly says:

    Hi Bella, good info for 2019 but I am a small company looking to grow and don’t care
    about 6 figures..I want to earn 3 x what I am doing now and that is my goal.
    working on what I need to do now. ,. I have heard 4 neg. things about wag and rover from
    customers..that is why they call me..Rose


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