Episode 145: Less is More – Using Video in Social Media

I recently went to Social Media Marketing World 2019 in San Diego and I wanted to share a little of what I kept hearing the entire time – the importance of using video on Social Media.

It was pretty exciting because it basically validated everything I know and teach . . . but I thought I would use a mashup of what many influential people in the Social Media space were saying and bring it straight to you. Because, hey, that is what I am here for, right?

Biggest Takeaway You Don’t Want To Miss

70% of your content should be video, those videos should be emotional, relatable (aka NOT perfect), less than 30 seconds, designed for sound off, square, and mobile-ready. Less is more! You do not need to post every day, you just have to post quality content and spread it around.

Show Highlights

  • What did social media look like in the past? [1:30]
  • How is social media changing? [2:20]
  • What did Mari Smith say during her SMMW Keynote? [3:10]
  • What are you saying with your social media? [5:30]
  • What can you do if you don’t have enough time to create content? [6:10]
  • How is Facebook changing? [8:30]

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