We talk a lot about social media presence and making your business known on the media. However, we don’t often get the chance to talk about how to get your pet business in the media such as newspapers, magazines or even on TV.

To teach us how to get in the media I’ve brought on Rachel Spencer, a journalist, and blogger for the Pet Industry who helps pet businesses create content and promote their work in the media. 

Biggest Take Away You Don’t Want To Miss

When pet businesses are everywhere and companies like Rover and Wag are soaring with popularity, getting your business out there and validated as credible, has never been more important. If someone is searching for a dog walker or pet sitter, you want to be the business that comes up on google. A good way to guarantee you show up first is by having media coverage. Thus, providing you with credibility and building trust in your business.

Show Highlights

• How can media coverage help a pet business? [4:29]
• What kind of stories do journalists like to get from pet businesses? [6:10]
• What story I should be telling about my business? [8:35]
• How do I figure out what publications to approach? [11:21]
• How do I prepare to talk to a journalist? [14:28]
• Is all of this advice applicable for visual media too? Such as TV [17:35]
• How do I make the most of the media coverage? [20:07]

Links

• Follow Rachel’s blog: The Paw Post
• Get Rachel’s Free Template!

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Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

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Podcast: Play in new window | Download (Duration: 24:39 — 22.6MB)

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