Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

What a social marketing manager does
The pros and cons of using automatic republishers like Meet Edgar
How often should you post
What should you be posting
What you should be doing with all of those pet pictures you post
Their favorite apps for doctoring up pictures
The differences in the social media channels and a good workflow for pushing one post through many of them.
Focusing your efforts on a few selected channels.
Knowing your audience and finding out what channel works best for them.Apps mentioned:
– Canva
– Abobe Spark
– Pixaby