Expanding. It’s both a scary and exciting concept, right? And it’s definitely not easy to expand your pet sitting business. You not only have to market to these new areas of town, but also make sure you have the proper amount of staff coverage to expand to your new area.
Today we’re going to take a look at step one, which is marketing to this new area. As much as we wish that business would just start pouring in as soon as we expand our service area, this simply isn’t the case. Expanding is hard work, but there some crucial keys to success that will help you simplify the process.
Expand Your Pet Sitting Business To A New Area With These 4 Key Steps:
If You’re Not On Page One Of Google, You Don’t Exist
Think about the last time you needed a service, a new restaurant to eat at, or a phone number. Did you pull out your dusty old phone book and look up different businesses one by one? Of course not! You Googled it.
The Internet, Google in particular, is an extremely powerful tool that can make or break your business. One of the first things you should do when you decide to expand is to go to Google, and search the area you want to expand to, followed by pet sitting (or dog walking, pet care, dog walker, pet sitter…)
Essentially you want to check out your competition and see if it’s feasible to get on the coveted first page of Google. If you’re trying to expand into an area with 20 existing pet sitting companies, it is doable but you need to be aggressive with your content marketing strategy. But, if you find a nearby area with only a few pet sitting companies with small online presences, bingo… that should be pretty simple.
Expand Your Online Presence, THEN Your Business
A beginner mistake that I’ve seen lots of pet sitting companies make is allocating way too much time to in-person marketing, and not enough to online. Think about this for a second. You could pay to have a bunch of mailers sent out to homes in your new area, – and then what? People stare at it for a few seconds before inevitably tossing you into the trash. It hurts, but it’s the truth!
Instead, pour this energy into your online presence. I’m talking blogs, videos, podcasts, the whole nine yards. This content lasts essentially FOREVER. If you can get enough blogs and articles out into cyberspace, pretty much any time anybody googles something pet related, your website will pop up! So much better, right?
But the work doesn’t stop there.
Once you get people onto your website, you want them to stay there. You can do this by having a top-notch, user friendly website. You have only a few seconds to get somebody engaged with your website, so you want to make them count. Do this by having impeccable navigation and solve people’s problems rather than talk about yourself! 🙂
Expand Your Pet Sitting Business Presence Within The Community
When you’re trying to expand your pet sitting business, you want to get to know the community and have the community get to know you. One of the best ways to do this is to get an ad in your community newsletters. So many people read these, and if you can get your ad to stand out, this will fare even better for you.
Be certain that this is a newsletter or magazine that goes to a certain number of homes showing home values in the area. This is NOT a newspaper as those tend to only cover a small percentage of your area and your advertsiment will get lost in the sea of text and ads.
When I still had my business, my ad would print in the newsletters upside down! The caption read: “We see things a different way. They are not your pets. They are your kids with fur.” And you know where everybody’s eyes went first? Right to my ad. It got so “bad” that the newsletter eventually started putting “It’s supposed to be upside down” right next to my ad. Imagine how many eyes that drew?
If you can come up with an innovative idea like this, I promise, it will outshine the other ads in the newsletter, this is an extremely effective way to expand your clientele.
Another great way to expand your community presence is to participate in community booth events. But – they have to be done the right way. The day and age where businesses could use gimmicks such as “Write down your email to win this prize” or “Guess how many treats are in the jar” are over.
Consumers are WAY too smart for this kind of stuff now. They know exactly what you’re going to do with their information, and they don’t want any part of it.
So, you have to get creative. You could have people take a picture with their pet in a hat or doing something silly and then email them the picture. I’ve also written a couple blogs already on how to have awesome community events, that you can check out. They explain exactly what to do, and not to do.
Wow – This All Seems Like A Lot!
Rome wasn’t built in a day, and neither was your business. So when you’re trying to expand your business, take it slowly, one step at a time. Start with your online presence as that is key. You have to have your website appearing on Google as much as possible. When you have the time, then go for the community newsletters and events.
But again, work at a pace that is right for you. Everything in business is a process, and as long as you are continually making meaningful strides towards your goal, you will succeed. Just don’t give up and remember to use your team and the tools at your disposal to help you along.
Here is a short video I recorded on one way I would go out and get more clients in a saturated area TODAY… I even provided a download for you to get your own template and script.