Episode 331: Anatomy of a Social Post: How to use Hooks, Hashtags, and Hype to Make More Sales
Are you struggling to make sales on social media? Do you feel like your content is not reaching the right audience? Then this episode is the one you’ve been looking for.
Welcome to the latest episode of Bella in Your Business: Pet Industry Business Podcast. In this episode, Bella talks about the importance of using hooks, hashtags, and hype to boost your social media sales. With her extensive experience in social media marketing, Bella shares practical tips on how to create attention-grabbing hooks that resonate with your target audience. This episode is a must-listen if you want to take your social media game to the next level and increase your sales. And that’s not all – don’t forget to check out Better Marketing with Bella, the coaching program, and success stories. It’s a fantastic resource that can help you improve your social media strategy and leadership skills.
So, tune in and enjoy!
Topics Discussed and Key Points
- Using hooks, hashtags, and hype
- Why you should not put hashtags on Facebook
- The hooks should convey a sense of urgency
- Why it is important to put hashtags in the comments section
- Consistency is key when it comes to creating hype
- Engagement pressing
- Improving Social Media Strategy with hooks and hashtags
[00:33] Introducing today’s show
[05:22] Importance of hooks
[05:28] Creating effective hooks
[07:55] Importance of hashtags
[10:26] Hype and ways to generate it
[13:46] Better Marketing with Bella
[00:02:47] “I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients in my expertise as a pet sitter or even my expertise as a dog is as a coach now. But it wasn’t seeing engagement or new clients coming from social media.” [00:03:04]
[00:05:44] “To create a hook think about what your potential clients are struggling with and how your services can help solve their problems.” [00:05:51]
[00:05:55] “Creating a strong hook is crucial in social media marketing because it’s the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business.” [00:06:09]
[00:06:18] “Your hook should also convey a sense of urgency. People are most likely to take action if they feel like they need to act quickly.” [00:06:27]
[00:06:57] “If you can carefully craft a hook that is so juicy that people want to press, see more because they need to read the rest of it that counts as engagement pressing, see more counts as engagement.” [00:07:14]
[00:08:55] “People are stalkers online. They are going to stalk you. Let it be easy.” [00:09:03] [00:16:24] “Social media literally should not have to be this hard, but it should be a source of engagement and new clients and new employees.” [00:16:35]
- Podcast: Bella in Your Business: Pet Industry Business Podcast
- Waitlist: Better Marketing with Bella
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Welcome back to another episode of Bella in your business. My name is Bella vasta. And I know the last episode I told you that when it came out, I was going to be on a plane to loom. So because of that, I am also recording this right now it’s March 4. So I have yet to hear your feedback on the last podcast, and who took advantage of those three different main ideas I gave you to make your social media delight your clients? And so we will report back on those soon. I am. Today we’re going to talk more about social media, we’re going to talk about how to use hooks, hashtags, and hype to make more sales, and I’m going to break down all three of those. Because it’s something that’s like really important that often goes unnoticed. It’s something that is like it’s right in front of us. But because it’s right in front of us, we don’t comprehend it, right? It’s like that whole scene when you’re in the woods, and you can’t see the forest, right, you can just see the trees in front of you. But first, before we get into all of that, I really want to ask you, do you like this podcast? Has it provided you with value? If it has, can you please press subscribe, so that you get a notification every single week that they come up? And can you also please leave a review, I would just appreciate it so much. It is one thing that you can do. Or just to say thank you if you find value in these, and I sure hope you do, if there’s ever anything you guys want to hear about, let us know, we usually plan out our content about four to six weeks in advance. And as you can see by today, I also like to batch my content sometimes, especially when I know that you know my schedule is going to be a little hairy. At the time of the release of this podcast, I will have been home for about a day and a half back from my vacation, my working vacation, if I’m honest. And I just won’t have enough time to do it and get it to the team. So we’re doing it now.
Anyways. So we are going to talk all about making use of the hooks’ hashtags and height. And what it’s going to do is it’s going to help you feel more compelling, and how make sure that you’re getting found by the right people. You’re drawing in and attracting the right kind of people. They’re getting excited by what you have to offer. Because let’s face that it can be frustrating. I mean, I remember when I first started posting my pet business. And if you’re on my team, you’ve probably heard me say this. So what factor like you write something and like Yeah, so what? So what you need to think about that when you’re writing stuff. So what
you got to give value to people. And so before I understood that, I felt like I was putting so much effort into creating posts that showcased my love for animals and my clients, and my expertise as a pet sitter, or even my expertise as an adult as a coach now, but it wasn’t seeing engagement or new clients coming from social media. I wasn’t connecting with people, I wasn’t drawing them in, and I was spending way too much time crafting the perfect caption, and selecting the best photos. I mean, 2025 minutes is insane. But my posts kind of just felt like they were falling into a black hole. And no one cared about him. Do any of you guys relate? Anyone Bueller? Through trial and error, I figured out how to use hooks hashtags, and hype. And that’s what we’re going to delve into today. I’m also going to keep using behind-the-scenes examples because as I’ve learned this, it wasn’t until I learned it that I could hire for it. That’s like a really big point right there. It wasn’t until I understood it. Could I hire for it? Because they didn’t understand it. I didn’t know what to hire for. And we have an amazing person on our team right now. Her name is Andrea. And she’s on her team is also Rebecca. And Rebecca helps with a lot of the social media posting and scheduling and spreading it everywhere. So Instagram, Facebook, Pinterest, YouTube, all the places all the things tic tock. But Andrea helps us with the strategy we meet every two weeks again, if you guys follow me on Instagram, you’ve seen the behind-the-scenes footage of our meetings and things. If you don’t follow me on Instagram, why not go hit follow right now? Tell me Hello. Tell me that you heard about it on the podcast. It’s just Bella vasta. And if you want also a special offer a way that I can help support you and your social media goals. Stay tuned to the end.
But these three elements we’re gonna get straight into it right now first, hooks. Hooks draw people in grab their attention and garner interest in what you’re talking about. Hashtags, make sure that your content gets found by the right people. And spoiler alert. Too many are the wrong ones can not hurt you. They don’t do much for you, so you’re wasting your time. And the third one is hype. It’s the way to keep people interested. It’s the way you say what you say, the tone that you use, and the phrases that you communicate not only what you do, but why it’s important. Without these three things, you won’t be able to connect with your audience. And ultimately, you’ll lose out on relationships that lead to clients who want that. So let’s start with hooks. The hook is the attention-grabbing statement or question that appears at the beginning of your post. Some examples are something like, what was the last time you wondered her. in case no one told you today. I can’t believe no one told me this unpopular opinion, but those are all hooks. It’s what makes people stop the scroll and pay attention to what you have to say. To create a hook. Think about what your potential clients are struggling with, and how your services can help solve their problems. For example, are you tired of leaving your furry friend alone all day while you work
Creating a strong hook is crucial in social media marketing because it’s the first thing that people see when scrolling through their feeds. A hook should grab their attention, pique their interest, and make them want to learn more about your business. By addressing your audience’s pain points, you’re now able to show them how your services can solve their problems. In addition to solving problems and pain points, your hook should also convey a sense of urgency, people are most likely to take action if they feel like they need to act quickly.
Once you’ve created a strong hook, it’s important to follow up with supporting information that explains how your services can help solve your audience’s problems. But you want to be also careful not to be too promotional. Something else about hooks that help is you know, or the reason why they need to be good is that you know how it gets shortened, your whole caption gets shortened to that little thing that says see more. And you have to press see more. If you can carefully craft a hook that is so juicy, that people want to press see more because they need to read the rest of it. That counts as engagement. Pressing to see more counts as engagement.
I know some of your minds were just blown right now. That’s why the first couple of words need to make sense. That is why we paid so much attention. And when we’re giving you captions and better marketing with Bella for all of the content, we give you all 10 photos, and all four videos, we are giving you the captions, and they are interesting, and hooky if you will. In the beginning. We have a content writer, who writes these specifically for you guys. All right, this is why we do it. It’s not enough just to be like bla bla bla, bla, bla bla, we have to make it worth someone’s time. It’s very important. The words that we use.
Next are hashtags. So let’s talk about hashtags. Well, Instagram isn’t, isn’t, especially as reliant on these hashtags, they’re still relevant, and can help you get found by people. I think it’s when people are following a certain hashtag. So they might be following you know, dogs of Scottsdale or Scottsdale dogs, you can find out how popular these hashtags are. While you can technically do 30, hashtags, I wouldn’t, I would kind of do maybe like eight to 15. It’s kind of what Instagram said is like the
mold. Don’t do them on Facebook, please don’t put hashtags on Facebook. Well, you can do it. Nobody doesn’t. They’re not used. And when you do it, it looks like you’re too busy. And you just posted it from Instagram. It looks like you don’t care about your Facebook followers. When you post hashtags, please don’t do it. But hashtags are also where people find things. People do use hashtags. They also use location on Instagram, to see what is going on. People are stalkers online, they are going to stalk you let it be easy. So I want you to use a lot of local hashtags. Those hashtags are going to help get people into your sphere, I would encourage you to stay away from the bigger ones like hashtag dogs, and hashtag dogs of Instagram, your little account is not going to come up on a national global search. Not national, global. Okay, I want you to stick to the small local hashtags. And you do that by doing hashtag research. We’ve talked about it so many times in the better marketing with battle group training classes. We usually talk about talking about it once a semester. So that’s another value add that you’ll get training on if you join better marketing with Bella. But you know, a common place to put your hashtags is actually in the comments. It’s been proven time and time again because people are like, well do I put it in the description or the comments? I would put it in the comments. If you look at my Bella vasta profile, we do tend to put it in the comments. I’m sorry about the description and not the comments. But I would encourage you to do as I say, not as I do, and put them in the comments. Or you could test it and see, but do not forget about hashtags. And please make at least eight hashtags. And please try to make them local hashtags. Alright, we’re rounding out to the third one, we’re going to talk about hype.
Let me be your hype girl. Okay. It’s the enthusiasm and excitement that brings to your post. It’s what makes people want to work with you and refer their friends to your business. To create hype. Showcase your expertise and your love for animals in your posts. Share the posts and videos of your happy clients along with their testimonies. You can also create limited-time offers and promotions to generate excitement and urgency such as Book Three walks and get one free. I would not do that a lot though. Another way to generate hype is by leveraging current events and trends in the pet industry or locally. Stay up to date with pet-related events, and news, and share your thoughts and insights with your audience. This was called newsjacking. Back in the day. So you get alerts, Google Alerts maybe for local pet-related events or pet-related stories. Or this could be on a national level, you take that information, and you repost it with your opinion. What that does is it also position positions you as an expert. Consistency is key when it comes to creating hype. Post regularly and keep your content fresh and engaging. You can do this also by sharing new tips and tricks for pet care. This is where your buckets come in we’ve talked about this in a previous episode. Using very strong visuals is a really good way to create hype as well. We talked about you know putting them through different kinds of photo filters or the same kind so that when your photo comes through people instantly kind of know it’s you because they’re used to that kind of filter. Last, engage your followers by responding to comments and direct messages. This shows that you’re invested in their needs and concerns and that you’re approachable and easy to work with and that you’re listening. People want to know that they’re heard, take time to answer their questions and address their concerns, and use their feedback to improve your services and content. Some key phrases could be like getting ready for this is huge. You won’t want to miss this. It’s finally here announcing something special. We’re thrilled to share this with you. The moment you’ve been waiting for big things are happening. Join us for something epic breaking news. Remember to the key to using hook hashtags and the hype is to make your posts stand out and connect with your potential clients. You don’t want to be overly hateful, okay? Because then people see through that too. It’s like I’ve told my team to stop saying we’re excited. Everyone knows we’re excited. I’m so excited to share it with you. It’s something we’ve been trying to work out of saying, because we say it so much that it doesn’t mean anything anymore, right? You have to be authentic with all of it. But next time you’re doing your social media postings, I want you to think about those three things. I want you to think about how you’re using hooks, hashtags, and hype to create more sales to make your socials more sticky. If you’re just absolutely underwater, exhausted, and have no creative bone in your body, let alone writing. DM me, email me, Bella@jumpconsulting.net
All right, doors are opening. Very soon, like days. For better marketing with Bella, we can only take a certain amount of people. We have 123 We have about
a little more than three dozen companies in there right now. That’s a lot of work, you guys. And while I’d love to serve as everybody, we can’t serve as everybody, but we are going to be there to do things for you like like we have and like I mean, go to the reels, the real highlights on my Instagram account.
And look at better marketing and Bella. Look at the abundance of testimonies that come from this program. Look at how people have changed from being boring online to having a waitlist for like employees. Like no joke. I’m not hyping this, you guys. This happens, or that client I told you about last week who increased her sales by $10,000 a month. And she attributes it to better marketing with Bella. Because she’s doing Google AdWords and people are getting to her site but then it’s the social media that’s convincing them to call her.
Wow. Right. Wow. To show up on social media consistently and professionally with videos, graphics, email
calls, and then also to get coaching for me on the strategy so that I understand why you’re doing what you’re doing. You understand how to be a leader over your team and get your team on board with this so that it’s not just you doing it all. All of this stuff is possible. So many of my success stories come from them, literally not understanding social media at all and feeling like a Dum Dum, literally their words, not mine, to the point that they have taken such great leadership over it that their whole, like the staff, is taking over Instagram, and creating reels and stories and, and postings all day long. And no, they’re not scared, because they’ve led it, they’ve given outlines, they’ve shown them what is acceptable and what’s not acceptable. They have led, and they have become a good leader in social media because they have learned it, they’ve learned the strategy through better marketing with Bella and me, and in the coaching calls, and they have translated it into their business. Therefore,
the one thing that can help you solve the two biggest problems you’re ever going to have getting clients or getting employees is better marketing Bella can do that for you. If you want to look at that more, go to jumpconsulting.net/marketing.
But you guys, you have to think about how are you using hooks, hashtags, and hype to make more sales on social media. It is not about just posting a picture that you like, and then writing some description that you’re not sure of. Social media literally should not have to be this hard. But it should be a source of engagement, and new clients and new employees. And if you’re not in that position right now, there is a lot of room for improvement and I want to help you improve. I’ve been doing this with pet sitting dog walking companies for over five years, five years, I have made millions online over my career, not just in my business and other people’s businesses as well. I’ve spoken on stages about this stuff. I know what I’m talking about. There is no one more uniquely positioned to help come partner alongside you than me. And I have no problem saying that because it’s the truth. Anyways, take a look at your previous social media images. Take a look at how you’re using hook hashtags and hype. See where you could use the room for improvement. and tag me the next time you do it. I love seeing you guys put things into action. We’ll be back again next week with another episode but until then, I want you to remember when life gets you down. Always keep jumping by now
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