Learning How To Sell Ice To Eskimos: “Our Nightmare Is Your Dream!”

Learning How To Sell Ice To Eskimos: “Our Nightmare Is Your Dream!”

“Our nightmare is your dream” Kyle Waring tweeted two days ago.

Ain’t that the truth? He has so much snow after record breaking snowfall in Boston that he decided to start selling it to people for $89!  Can you believe it? He even has plans to sell fall foliage in the Fall! As a past New Englander now living in the desert, I must admit it does have some nostalgic appeal! Check out his website

This is a whole new take on the “selling ice to eskimos” saying that we constantly hear.

Someone is actually selling something that arguably has no tangible value, but he is making shipments and making money on the snow in his own back yard. How outlandish is this idea?

If this one person can do this, and even land a 2 min segment on the Today Show, then you surly can sell your pet sitting business and services to potential clients.

It all comes down to salesmanship (or woman). Do you know how to sell? Can you connect with people on the phone? Canyou tell a cat client that the absolutely need overnights and two day visits for their cats? Can you turn daily dog walking clients into vacation clients and vacation clients into daily dog walking clients

Don’t sell yourself short. We need to celebrate the relationship our clients have with their pets more and keep the stinking thinking out in the cold. Maybe send it to Boston? 🙂

This man had an idea, found the target market (corporations) and is actually selling snow. Come on now, sell your pet sitting services!

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