In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”
List All The Services You Offer On Your Website:
In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.
Promote Yourself On Facebook:
Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!
Blog About What You Do:
Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”. She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago. Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.
Make Free Downloads For Your Site:
Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.
Create and use “Bark Cards”
When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’. I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.
Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer. Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter. Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.
Talk To Vets
Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave. More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.
Start A Facebook Group:
Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally. Members get to know each other, build relationships, talk about pets, etc., and build a good community.
Start A Dog Walking Club!
Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.
Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out. Kate has more information about doing so in her online marketing academy which Bella says is awesome!