The Do’s & Don’ts of Pet Sitting Business Marketing
Are you stuck trying to decide the best ways to implement effective pet sitting business marketing? Don’t worry – we’ve all been there at some point or another. I completely get it.
I know that there are so many different tools and techniques that you as a business owner can use when trying to market your business. So many, in fact, that it would be impossible to invest in all of them. So today, let’s talk about the most effective (and ineffective!) ways that I’ve found to have effective marketing your pet sitting business.
The Do’s & Don’ts of Pet Sitting Business Marketing
Do: Community Newsletter Marketing
When I still had my business, one of my most successful forms of pet sitting business marketing was running my ad in a community newsletter. In fact, it worked so well that at one point I had a client on every single street in the community I advertised in. I know this strategy can work for you, too!
The community newsletter that I’m talking about here is a newsletter or magazine that goes out to a certain neighborhood or homes. These typically show owners the values of their homes along with homes for sale, events going on in the community etc.
Keep in mind that this is NOT a newspaper!
To market yourself in the best light possible, come up with an innovative, creative idea for your ad. I know this is easier said than done. But I promise you if you put your brain to work and come up with something stellar, the payoff is huge! Try to thing of something catchy to say that draws your eye and outshines the other ads in the newsletter.
Another important factor to consider is your ad placement. Think about this. When you’re reading a book or a magazine, the most natural place for your eyes to fall is the top right-hand corner. They don’t go towards the middle or to the bottom left-hand corner, right?
This is why placement is so important. You want your ad to be seen, and the best place to do this is the top right-hand corner. If you can’t get that spot, then I would say that the middle on the right-hand page is the next ideal.
I touch more on this topic and others in my video below: How To Know If My Marketing is Working?
Don’t: Mailer Marketing
You may be saying to yourself, “Wait a minute Bella, you just told me I should advertise in community newsletters. How is this different than a mailer?”
The thing is really breaks down to is use. In community newsletters, people have somewhat of a use for them. They either are interested in the value or their home, or want to see what events are going on in the community. They’re more likely to keep this newsletter around on their kitchen counter or coffee table. And by keeping the newsletter around – they’re keeping your ad around!
Mailers do not do these things. Think of when you get junk mail. You sift through it for a couple seconds and then boom – trashcan. If you send mailers, this is exactly what’s going to happen to you. Plus, sending things in the mail is expensive. You’re not only paying to make your ad look nice and pretty, but then you’re paying to ship it.
This is a lot of time, money, and effort for very little to no payoff. If you’re going to invest in mailed marketing, community newsletters is definitely the way to go. Why? You will be paying to have your ad run, but then you’re done. You don’t have to worry about shipping it and getting it in the hands of people. It’s a much more cost-effective form of pet sitting business marketing – and has a greater use.
Do: Community Booth Events
Community booth events are the second best form of pet sitting business marketing, directly under the community newsletters. Many of you have probably heard me talk about this topic over and over again – but for good reason! It is because they are so effective that I write so much on them.
While community booth events can be incredibly successful, they can absolutely make or break your business. This is not to sound harsh or mean, but to encourage you to make your booth the absolute best it can be. Community events are a fantastic way to get yourself and your name out there while meeting tons of potential new clients.
They are a chance for people in the community to get to know you and your business. There are going to be a bunch of other businesses there as well (maybe even other pet sitting companies), so you want to make your booth two things: interactive and memorable.
Your goal is to both to connect with people but also to capture their information in a non-obvious way. By this I mean doing something cliche like a raffle that you have to enter with your name and email or simply just having a clipboard where people write down their information (yes I have ACTUALLY seen this here!) is not going to work.
I’ve said it before and I’ll say it again – consumers are way too smart for these gimmicks! So you have to get creative and crafty.
To learn more about the specifics about having a rock-star pet sitting booth, check out my other articles here:
9 Must Have Elements To Have a Howling Pet Event In Your Community
What You Need To Have A Successful Pet Sitting Booth At An Event
How To Have The Worst Pet Sitting Booth At A Local Event
Don’t: Newspaper Marketing
At first glance, newspapers may seem great because they have the potential to reach a lot of people. For instance, my local newspaper is the Arizona Republic, which is state-wide. You might think I’m crazy for not advertising here, but hear me out!
First of all, you’re not going to want to put your ad into a newspaper that covers the whole state or even multiple cities. Why? Because you don’t want to be spending the time, money, and effort to send your ad to areas of your state that you don’t service.
Next, even if you are thinking about putting your ad into a smaller newspaper that is for your town only, it’s probably still not a good idea. Aside from the fact that the number of people that actually read newspapers anymore is declining, newspapers are huge and daunting. They are filled cover to cover with tiny print and tons and tons of ads. So your ad is likely to get lost and not seen by many.
Plus – newspaper ads are expensive! I recommend steering clear of them as far as pet sitting business marketing goes and just sticking to the community newsletters.
Whatever You Choose, Implement and Track!
Regardless of what type of marketing you do, you MUST do these two things: implement and track. It’s not enough to just try a new marketing technique and leave it at that. If you’re not tracking your marketing, you will never know whether or not it’s bringing you desired results.
So, whenever you get a new call or email ask the question,”How did you hear about us?” Compile a list of responses, and the you will really be able to tell where your most effective marketing techniques lie.
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