Video says it better. That is a proven fact. When someone can hear and see what you are saying you will make more of an impact. In your pet sitting business, this is no different. After all we have so many cute and fuzzies to take a video of, but what do you do with the video AFTER you have captured that moment? You need to put these videos on Google and Youtube.
Here are a few tips for you to keep in mind when recording your next pet sitting videos on Google and Youtube:
1 – You don’t have to be a pro. The more authentic, the better. We as curious people and when it is self done, people will be inclined to watch it! Grab your phone and press record!
2 – Watch your voice on the video. If you are like me, you don’t like the sound of your voice on video. If you are filming a pet doing something funny or interesting beware of the extra laughter, comments, or excessive talking that you might do. It will all be recorded in your videos for Google and Youtube.
3 – Don’t be afraid to flip the video on your own face. Doing a self portrait can be funny and interesting. It is personal and people feel like they connect with you better that way!
4 – Introduce yourself. Let the world know who you are and who you represent. Do a short intro. Your video might get shared and whatever it was uploaded to might get lost in the shuffle.
5 – Give your video great titles (with your keyword inside) that are going to get people wanting to watch it. Usually asking questions generate lots of plays.
6 – Fill out your description. The description of your video is your chance to add in words that google will find. Don’t just write “Here is Sophia. Isn’t she cute?” Instead write “While dog sitting in (city) with Sophia, she did the cutest thing on our pet sitting visit.” Do you see how ‘dog sitting’ ‘pet sitting’ ‘city’ is now all in the description? ALSO INCLUDE: your website starting with http://
7 – Upload to Youtube AND Facebook. Both are searched by Google. In fact YouTube is the second largest search engine. So if someone is typing in “I need a pet sitter in (city)” BOTH your videos have a chance of showing up if they say that or even just ‘pet sitter’ ‘city’
8 – Be Authentic! People love to see things that are not perfect. It makes people more able to relate to you. So if you stutter, say “um” (like me), just go with it! Trust me, no one ever says, “Wow! I love the way I look and sound on camera!”
9 – Beginnings and Endings – Programs like Windows Movie Maker can make you look like a million bucks! Add a slide at the beginning with your logo announcing the video and at the end, put your logo and website again. Bookend the videos!
Like this: http://www.youtube.com/watch?v=kpf08F9lDbQ
10 – Embed the video to your website and blog – To do this on Youtube go to SHARE > EMBEDDED > Copy and paste the HTML. Then go to your WordPress website and put the cursor where you want the video to appear, switch to TEXT format and paste the HTML. You might want to change the dimensions to make the video smaller.
So, now your turn! What is the first thing you are going to do when you post your pet sitting videos? What questions do you have for me? Write them below!