Episode 202: How to Communicate, Persuade & Close like an Experienced Trial Lawyer
How to Communicate, Persuade, & Close like an Experienced Trial Lawyer
In addition to Mitch Jackson being a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year,” he’s also one of the most well-known active trial lawyers on social media. He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street Journal. During the past several years, Mitch has presented cutting-edge business/legal/marketing techniques at the Tony Robbins Business Mastery with his good friend, David Meerman Scott.
Mitch is the founder of the global LegalMinds Mastermind and has written a new book, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” which was a #1 best seller on Amazon and top #1 new release in two separate categories. Mitch’s friends know of him as “The Streaming Lawyer” (live video) and you can stay connected at Streaming.Lawyer.
Biggest Takeaway You Don't Want to Miss
Learning how to communicate and tell stories is all about the fundamentals. The more you tell stories, the more you communicate with your audience, the better you’re going to get at it. Stories connect us as human beings. One important technique you can try out is taking your client by the hand and take them back in time. Tune in to learn the three key steps to telling emotional stories plus the 5 steps to persuasion. At the end of the day, it’s all about know, like, and trust.
- [8:00] – The “Tap & Transport” Approach
- [9:00] – What are the three key factors towards knowing how to communicate an emotional story?
- [14:00] – Can you describe the 5 specific steps to persuasion?
- [23:30] – How long can the 5 steps actually take?
Grab Mitch’s best-selling book, “The Ultimate Guide to Social Media for Business Owners, Professionals, and Entrepreneurs” https://streaming.lawyer/the-book/
- Mitch’s Website: https://streaming.lawyer/
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