Episode 223: How To Promote Inclusivity with a DEI Statement In Your Business

pet business, woman holding dog, business woman
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The Importance of Diversity, Equality and Inclusivity in Your Business.

Hannah Boike is a hiring and recruiting professional with WalkerScout. WalkerScout is a unique RPO (recruitment process outsourcing) provider. Its mission is to help dog walking, dog daycare, and dog training businesses scout, hire, and support their teams. She is very passionate about implementing kindness, inclusivity, and diversity in the hiring process. She believes social justice, having empathy, and connecting with other people’s experiences is a vital component of any successful business and especially key in the animal care industry where kindness and compassion are core values.
Joe Latona also appears on this episode. Joe is a motivated and dedicated HR professional, dog walking since 2008 and hiring staff since 2009. He has built award winning dog walking teams in Chicago and has hired pet care professionals across the United States. He is the founder of WalkerScout.

Biggest Takeaways You Don’t Want To Miss:

How Can Pet Businesses Create an Inclusive Environment?

Hannah shares tips and Strategies for practicing inclusivity, diversity and equality in our business and hiring process. She also covers the importance not only to clients but also to your staff members when it comes to showing your business is an ally to members of underrepresented demographics.

How Practicing Diversity and Inclusion Benefits Your Brand:

Not only do businesses have a moral and ethical obligation to be more inclusive but it is also financially beneficial.“When you put good out into the world, good will come back to you.” 

What is a DEI Statement? Why you need one and how to write it.

Hannah shares the key elements of a solid DEI statement and resources for writing your own. You’ll also learn some of the places you should display your DEI statement and how to tailor your brand to appeal to everyone.

Joe Latona on Hiring Processes

Intentional hiring processes are the key to a successful and happy staff. Don’t allow simple demographic information to influence your hiring decisions. Every candidate rejection needs a reason for declining. Standard and follow-up questions should be the same for all candidates. The greater the diversity in your staff the more well-rounded your business will be. Hiring services from Joe and Hannah are priced on a sliding scale. Connect with them on their website to learn more.

Show Highlights:

  • Learning about Diversity, Equality and Inclusivity [3:16]
  • Financial returns for businesses practicing inclusivity [3:30]
  • Why are all the Black Kids Sitting Together in the Cafeteria? [4:28]
  • What can pet sitting businesses do and what are some ways we can be more inclusive? [7:20]
  • Making a DEI Statement and Resources for Help  [9:20]
  • Joe Latona’s tips on ways to be more diverse and inclusive today and in your hiring process [10:50]
  • Tailoring your website and ads, staff bios to include the LGBTQ and other underrepresented individuals [11:40]


[Tweet “Pride isn’t Helpful. Empathy is Better”]
[Tweet “When it comes to inclusivity, doing nothing is easy but it’s not an option.”]
[Tweet “…companies with the most ethnically/culturally diverse executive teams – not only in terms of absolute representation but also of the variety or mix of ethnicities10 – are 33% more likely to outperform their peers on profitability”]

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