Episode 332: What Should – and Should NEVER – Appear In Your Social Profile For Instagram and Facebook

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In today's digital age, having a strong social media presence is crucial for any business looking to succeed. With millions of people using platforms like Facebook, Instagram, and Twitter every day, it's more important than ever to make a great first impression. And that's where having a good social media profile comes in.
Hey there, welcome to today's episode of Bella in Your Business: Pet Industry Business Podcast! We are going to be chatting about something super important - having a great social media profile! With Facebook and Instagram being such popular platforms, it's crucial to make sure your profiles are top-notch. We will be covering all the do's and don'ts, so you can make sure you're putting your best foot forward. And hey, don't forget to join us for the Better Marketing with Bella program too! It's going to be awesome. Let’s dive in!

 

Topics Discussed and Key Points

  • The importance of a good social media profile.
  • Announcement: Better Marketing with Bella
  • The first thing that people see in a profile picture
  • Why you should use your logo in your profile picture
  • The importance of having a well-crafted bio that accurately describes the business and its mission
  • The importance of including contact information in the profile.
  • The things to avoid in a social media profile
  • Use relevant keywords and not generic hashtags in your bio
  • Using links with tracking code
  • Why you should make sure that your Facebook Cover is updated frequently

Timestamps

[00:09] Introducing today’s show
[00:48] How to join the Better Marketing with Bella program
[04:10] Your profile picture
[05:16] The Bio
[06:46] Links
[07:31] Content
[08:23] Using low-quality images, bad videos, or bad points of view

Notable Quotes

[00:03:21] “Your social media profiles are the first thing that people see when they come across your page, it’s essentially your online business card, and it’s crucial to make a first impression.” [00:03:30]
[00:03:31] “A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away, this translates to money lost.” [00:03:45]
[00:06:35] “Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It’s not a place where you shove in all the hashtags.” [00:06:45]
[00:07:31] “Your content is what will keep your followers engaged and coming back for more. Make sure that your content is consistent with your brand and reflects your brand’s business values.” [00:07:43]
[00:10:00] “Your social media is saying something about you. What is it saying is the important part?” [00:10:06]

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Transcript

Welcome to another episode of Bella in your business today. Oh my gosh, we haven’t talked about this yet. I’m excited about this topic, we’re going to talk about what you should and should never, never, ever appear in your social profile for Instagram and Facebook, you would not believe how many people are missing out on some of this stuff. And I want to make sure that this is not you. So yes, it might seem like we’re going back to basics today. And sometimes going back to basics is a great idea. But I’m gonna go through this pretty fast because I want to make sure that none of you guys are making this mistake. And I also want to make sure that you guys have some of these things because you’re missing out if you don’t. So there’s gonna be a little bit more straight to the face. But I’ve got two announcements for you. The first one is that we are open for better marketing with Bella right now, which means that you have an opportunity to jump in right now, your first payment is not until June 15. We have two options for you. We have the Chihuahua plan, which includes I believe, emails and photos, and captions. That’s really like an effective cost-effective or like anyone can afford. So at the very least, you need to just kind of like get in the program, you need to get in the program. Because if and when you want to upgrade, we always give the open spots first to people that are in the 12 programs. The second thing is the higher program, golden retriever, that is where you can get the emails, the videos, the captions, the calendar, the coaching calls group, and one on one. The blog outlines real outlines, I mean, the value is so overwhelming, it’s crazy. And sometimes one of the problems that people have with the program is that there’s so much content that they forget or don’t find the time to schedule it. But guess what, I’m in the business of solving your problems. So we have got an amazing VA for like $47 a month, we’ll post the whole thing for you. I say consider her like your insurance policy. But I digress. If you’re interested in that, go ahead and shoot me an email at Bella@jumpconsulting.net or just go straight to jump consulting dotnet forward slash marketing. And if you can go through the hiring process or the check-through process, that means that we still have seats available, but it wouldn’t wait too long. Because honestly, like I mean, this program is getting pretty, pretty popular. Alright, let’s get into it. I want to make sure that you also subscribe to the podcast. If you find this podcast interesting. Please hit subscribe, and share it on your social media, I love that I will re share your stories as if you tag me too. And also leave a review.
Okay, let’s get into this the importance of a good social media profile. So I have literally like, you know, as I’m checking people out, we talk to people online all the time, I’m always looking in their biographies. Who are you? Where are you located? How can I contact you? How can I get your website and find out more? What makes you special? What’s your logo look like? How professional or unprofessional Are you? I am making all of these judgments and do not get it twisted. Any of your potential clients are too and that’s why we’re going to talk about it. Social media profiles are the first thing that people see when they come across your page is essentially your online business card. And it’s crucial to make a first impression, a good first impression. A well-crafted social media profile can help you stand out and connect with your target audience. On the other hand, a poorly executed profile can turn potential followers away. This translates to money lost. When I say that the sales process has a lot of different notches in it, it’s a big circle with like a lot of stops. This is one of them, you stand to lose a fair amount of profit and potential clients with a lost opportunity of not having a good social profile. So that’s why it’s essential to put in an extra five minutes and make sure that you got all of this going on.
So first, let’s talk about a profile picture. Your profile picture is one of the first things people will see when they come across your page. It’s crucial to choose a clear high quality image that represents you or your business. You want to use your logo, always. And if your logo doesn’t fit in it, then it’s okay to kind of rework your logo so that you have like a social media like a version of your logo that fits on social media. For example, for anyone that gets a logo, I always tell them to make sure they have a version that fits in the square or circle. And also that fits in a rectangle you’re going to need for websites square circle is going to be for all your social media. Okay, if you look closely, you’ll see jumped consulting. We have the parachute and then the words jumped consulting stacked underneath the parachute or we have a parachute on the left with the words jumped consulting stacked to the right, for the rectangle version. You guys need to do that too. I want to see your logo and your profile picture, not you, not a picture of a pet, and not anything else other than your logo because we need that for brand recognition. Next is the bio. And obviously, it’s a brief description of what your business is. But you want to be intentional and specific about what you do. Are you a cat sitter? Are you a dog walker? Are you a pet sitter? Are you a pet taxi? Do you want to list all your services out there, please don’t tell me where you’re located. So that the viewer has confidence that they’re spending their time researching someone that is in their area, a lot of you leave that one out, you want to say in the Scottsdale area, for example, if and then also talk about like the solutions that you provide. So maybe if you’re a dog walker and pet sitter, your audience’s pain point might include worries about leaving their pet alone during the day while they’re away at work. In your bio, you could speak directly to these concerns by highlighting the services you offer that alleviate these worries, such as, Hi, we’re a professional dog walking company in North Scottsdale since 2002, helping busy pet parents while they’re away at work or on<br />business or pleasure travel. Boom, you can steal that if you want, I don’t mind.
Additionally, you also want to use keywords that describe your business and highlight what sets you apart from others in your industry. Avoid using generic descriptions or too many hashtags. You want your bio to be easily read and understood. It’s not a place where you shove in all the hashtags. Okay? The next thing is links. Can you go check your links right now, you guys, this happens to us too. Sometimes the links get broken. But you don’t want to give them that impression. Links are an excellent way to drive traffic to your website or other social media platforms. Sometimes you guys are using link tree, or you can do it in Canva. Now, which is actually really cool. However, you want to make sure that the link is relevant and up to date. You also want to make sure you’re sending them to the right spot. If you’re just using one link to send them someplace, please have that as a tracking code. If you’re sending them to a link tree, please don’t have like 12 different links, because now they’re going to be decision paralysis, and they’re not going to make any kind of decision.
Another thing I want to talk to you guys about is content. Your content is what will keep your followers engaged and coming back for more, make sure that your content is consistent with your brand and reflects your brand’s business values. So this kind of goes back to the five buckets we’ve talked about on the podcast. Remember that you’re perfectly positioned to put out content that people always love, which is pets.<br />And so if you can get consistent and be known for certain types of content, like dog walking in Scottsdale, that would be great. Now I want you to avoid, here’s, here’s what I need you to avoid. And I’ve kind of been talking about this throughout it right? But I don’t want you to use, controversial content, right? So I would stay away from shock collars, retractable leashes, and different kinds of food, I wouldn’t want to turn people off. So kind of just stay away from controversial kind of things. The other thing that oh my gosh, this is I see this rampant is using low-quality images, or like bad video, or just like a bad point of view. So I mean, like taking a picture or a video from a dog like up top, and you can’t feel or see the emotion of what’s happening. So make sure that your videos or your pictures are of high quality. Make sure the links work. Make sure you’re addressing exactly who you are and what you do. And you’re not just trying to put like a list of services up there. Those are the ones that you need to avoid. So stay away from that. Always make sure that you have your profile, you’re your logo in that profile picture. If it’s Facebook, make sure that your cover is updated frequently. We give you covers for better marketing with Bella every single month so that it stays fresh. What does that do to the viewer? They come to your profile page. And they’re like, oh, wow, yeah, yeah, it is March. Wow, this company is irrelevant. Wow, this company either has the money to hire a company to do this or they are so on top of it, that their social media is up to date. It means that I feel like they’re not too busy. It means that I feel like I have a place within this company I can call them. It also gives the impression to potential hires, that you’re on top of it and that you care about your business. It’s kind of like the difference between walking into a dirty house and a clean house.
Honestly, your social media is saying something about you. What is it saying is the important part. So pay attention to all these pay attention to things I talked about last time. If this stuff is getting you on fire if this stuff is getting you excited, this is the kind of stuff that we talked about in better marketing with Bella, this is why you should be in Bella better marketing with Bella, Do you think I get excited now you should be on those group coaching calls holy.<br />Okay, I’m not going to get too excited. What I’m going to do is tell you this, you got two options, you guys, number one, I want you to email me and talk to me and tell me all of your fears about better marketing with Bella. And we’ll talk about them if you have any better or Bella at junk consulting dotnet. Or if you just want to sign up and don’t want to go through the website. The second thing is you can go straight to the website, you can go ahead and cyber stalk me. I want you I have set it up so that you can stalk me. And not just for what was recently said, I want you to go to jump consulting dotnet forward slash marketing. And then I want you to go to my Instagram at Bella vista. And I want you to find the highlight reel. And I want you to click through that highlight reel. There are tons of stories on there. There are screenshots there oh my god Bella, we use your content and this happened. And if you’re not feeling FOMO by the end of it, we got to check your pulse. Because this stuff works. If you don’t want to worry about showing up professionally online to attract clients or staff the rest of this year, we need to talk truly, like if you want to go spend the holidays with your family or you want to do all those extra things without feeling like you’ve got a gazillion things to do for your business. Please let us partner with you and do this. We have already created all the content for July to December, the program starts your first delivery will be June 15 For all of July content. So you’ve got two and a half weeks to post it two and a half weeks. And then you get a coaching call with me. And you get a bunch of group coaching calls. There’s no way that this program does not set you up for success every single semester. The program changes slightly because of social media changes. Anyways, this has been another episode of Bella in your business. Go check those profiles of yours. Make sure they’re up to date and on par. Consider partnering with us because we know what we’re doing. And now is the time. I don’t want you to miss out. I don’t want you to come to me a month from now saying Bella I changed my mind I want to get into better marketing with Bella. And I’m like, sorry, we can’t take any more people.
Get into it. Now. You don’t want to miss out guys. Jump consulting dotnet forward slash marketing. This has been another episode of Bella in your business. I will see you again next time and remember when life gets down, always keep jumping

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