Episode 79: Website Creation & Optimization With Erika Godwin
Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.
Show Highlights:
- What is the difference between an HTTP & HTTPS backup? [3:30]
- Why do business owners need a virtual webmaster to help keep their sites up to date? [6:25]
- How do plugins, speed/performance, and SEO all affect each other? [11:45]
- Is it true that Google won’t show my website if my mobile website isn’t up to date? [13:00]
- Are branded emails a thing of the past or an up-and-coming trend? [16:00]
- What are the biggest mistakes pet sitters make on their websites and social media? [18:00]
Quotables:
“The more plugins you have, the longer it will take for your website to load – which causes more people to BOUNCE off your website. The more plugins you have, the longer it will take for your website to load – which causes more people to BOUNCE off your website. The more plugins you have, the longer it will take for your website to load – which causes more people to BOUNCE off your website.
“SEO is NOT a one and done thing. You have to keep at it to make sure your website stays at the top of Google.”
“Mobile is now more important than the desktop version of your website!
Downloadable Offer:
Erika is offering websites to pet sitters for 93% off what it would normally cost. This $5,000 website is only $350 and will include all your own copy and logo. It is a crazy deal that has never been done in the industry.
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Podcast: Play in new window | Download (Duration: 27:03 — 21.3MB)
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