Episode 378: Unlocking Growth. Leveraging Video in Your Pet Sitting & Dog Walking Business

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Imagine captivating your audience without saying a word, or better yet, making them feel right at home with your business before they even meet you. That's the enchantment of video, and we're here to show you how to wield it.

What's in Store:

  • Camera Shy? No Problem! I know how to help you turn your camera fright into camera delight, making you a pro in no time.
  • Easy-Peasy Video Tips: Discover how to create amazing videos that tell the world, "Hey, we're the best at what we do!"—and all with just a few clicks and tricks.
  • Social Media Sorcery: Learn to spread videos across your social platforms, enchanting potential clients and turning followers into fans.
  • AI: Your Secret Sidekick: Dive into how artificial intelligence can be your behind-the-scenes hero, making content creation smoother than ever.

If you're ready to unleash the power of video and watch your pet business soar to new heights, then this episode is your golden ticket.

Don't miss out on this week's episode of Bella in Your Business

Topics and Key Points

  • Leveraging video in pet sitting and dog walking business
  • Creating engaging video content for social media platforms
  • Video content creation for social media platforms
  • Leveraging AI for video content creation

Timestamps

  • [1:21] Leveraging video
  • [5:04] Creating engaging video content
  • [9:40] Video content creation for social media platforms
  • [14:32] Leveraging AI for video content creation

Notable Quotes

[2:35] “Guys video says it better because people are able to see and hear things. It is not just, you know, a picture’s worth 1000 words video is like 60,000 words, okay?”

[8:51] “That’s called Evergreen content, I want you to think about you’re creating like an arsenal, you’re you’re creating all of the bullets inside this big room of things that you can reuse, and reuse and reuse”

[17:14] “And that excuse is not valid anymore. There are so many ways that you can do video. And there are so many ways that video is effective guys. Oh, I promise you I promise you”

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Transcript

Welcome to another episode of Bella in Your Business. My name is Bella Vasta. And wow, you guys loved hearing Randa last week and you loved hearing Bow a couple of weeks ago as well, which tells me that you want more inspiring stories from your peers. And I would love to keep doing that. So if you think that you have an inspiring story, I would love for you to pitch me and maybe you can come on the next episode of Bella in your business. Just shoot me an email Bella at jump consulting.net. Maybe it’s something that you’ve overcome in your business, maybe it’s a way that you’re doing things differently. Maybe it is just an offering or a methodology or growth or overcoming a really difficult life moment and still balancing business, whatever it might be. I am looking for stories and I encourage you to pitch me just shoot me an email Bella@jumpconsulting.net or you can get me on any of the socials. If you’d like to come on and do it. Or maybe you’d like to come on for a coaching session. And we could do one live on the podcast, whatever it might be my doors open the airwaves are open and I’d love to hear from you. Because you guys love hearing from each other.

Today though, we are going to kind of prime the pump, if you will. This is coming out on February 29. As we go into tomorrow will be March and March inside the mastermind is all about video and I wanted to kind of get your whiskers wet is that whistles wet. I think that’s how that goes and talk to you a little bit more about how you can unlock growth and leverage video in your pet-sitting and dog-walking business. Now if any one of you automatically goes ill, I don’t want to listen to the video, you’re a little scared, you’re a little hesitant. I have to tell you stop thinking about it being you on camera, public speaking, because video is accessible to everyone in so many different ways. And it does not just mean you and your face on video, you do not have to be like Oh, I love public speaking to be on video. And hopefully, this episode will kind of help shift your thinking a little bit. The reason the video is so amazing is there’s a huge visual appeal. Humans are visual creatures, and we process visuals 60,000 times faster than text. The guy’s video says it is better because people can see and hear things. It is not just, you know, a picture’s worth 1000 words video is like 60,000 words, okay? It does not have to be long, it could be short, we have an industry where there are just so many amazing videos that we could take it could be you just setting your camera up on the side of the counter, as you’re just washing dog bowls. That’s it, you don’t have to be talking, you can use that as what I call B roll to be like a boy, and that is just like, like, um, a video that can be rolling in the background. You can post it as a real or a story and put some, some text over it. But it is going to be a lot more enticing and exciting than just a talking head which is you from the shoulders up talking.

Also, it’s going to be a good engagement boost. I don’t care if this is scrolling on social media or this is something on your website. Or this is something that you have DM someone interested in sitting. Or maybe it was someone in a group where you sent them a video instead of text, it is going to be incredible. So please, please, please, please take a look at that. And then also trust building it’s going to instantly build trust because anyone can stage a photo or get, you know, a filter on a video or I’m sorry, filter on on a photo, and yeah, you can do filters on videos as well. But it’s going to build your trust. And I want you to kind of think about that. I told you a story a couple of episodes ago about Mikayla who had sent a video as a response in a Facebook group and she got five people interested in that from that she started talking to three people and it was beautiful you guys’ video is disruptive still because not enough people are leveraging it. You can do it in the DMS you can do it in email, you can do it on a loom you can do it so many different ways. So please do not have that limited feeling or that limited feeling that you can’t do it. You have a client that is like oh I’m unsure of how to you know sign up with you or where I can add to my notes. Do a quick 22nd loom Video, Video video video I cannot stress it enough. Now when you want to get started, it’s a lot easier than you think. But I do have a few really easy, helpful tools that will, you know, help boost you up.

You know, just basic equipment, a tripod, although you don’t need it all the time, we all have smartphones. And different things like Cap Cut is a really good editor that you can use on your phone or iMovie. If you want to invest the time into doing it, although you don’t have to, honestly editing inside of Instagram Tiktok, or Facebook is the way to go. And they want you to do that little phone holder that you can put up and don’t, don’t underestimate propping it up on something either. And just letting that video roll in iPhone, and I’m sure in Android, you can take that video and edit it from maybe you set it up, you press play, then you walk to the scene and you’re doing it, you can trim those videos, and then you can put them right up on the internet. And then for shooting, I want you to remember two things. One, always check your lighting because you want to have really good lighting. And so that means you should be facing the light source and don’t have the light source behind you. Unless you are trying to make it moody and very silhouette II right? And the other thing is, sometimes on Amazon or whatnot, you can get little lavvy lab microphones, ones that you can clip on yourself. And those work well. Did you know that audio is more important than visual? And if you have great audio, your video will trend that much better. And then overcoming shyness. Don’t be afraid to make a couple of notes. You know, before I go live sometimes when I want to do a really quick video, I take to the importance that I don’t want to waste people’s time, I don’t want to sit there and blah blah blah bla bla bla bla. So really good thing on video is just like, Hey, have you ever wondered what you can do about x? Well, today, I’m here to show you that Hi, my name is Bella from Jump Consulting. And today I have three quick tips on how to solve XYZ or x.

And so tip number one. And that is a really good template to use. So what I did is, first I asked a pain, question about their pain point. I told them what I was going to say I introduced myself very briefly. And then I gave them three points, you could put all of that on a little sticky note, it does not take a lot of time. Now once you have these videos, I encourage you to do videos, first about everything that you need. Now in the mastermind, we’re conducting a whole thread about all the pain points that our clients have, which is cool. And in those pain points, you could do a video for every single one of them. But now when you post said video, it’s really important to give it the proper title, and the proper description. And even hashtags if you’re doing it in a place that has hashtags. And this video can get put on tick-tock Instagram, Facebook, LinkedIn, and YouTube shorts, okay, and this video can live there forever. And now not just that, but if you’re doing it on Instagram, make a note of whether can I put this video in a highlight somewhere. So now what you’re doing is you’re creating an arsenal of information. So the next time you have a parent, a pet parent that is posing the same objection or problem, you already have a video that you can link directly to it, and either DM it, you can email it to them, or text it to them and say you know what? I love that question. I get that all the time. And I recorded a video to answer it. Check this out here. That’s called Evergreen content, I want you to think about what you’re creating like an arsenal, you’re you’re creating all of the bullets inside this big room of things that you can reuse, and reuse and reuse. And that’s how I would create a lot of your content. Don’t sit there and think about oh, what should I do it about? Just start with every single question that you get. Think about all the questions you get daily, from clients and employees, or just like out at a networking group. What do you do? Why do you do it? How does it work? What are my options? How do I know what to do with the keys? How do I know my house is secure? How do I know I can trust you? How do I know? There are so many questions that we get. And that’s all you should do. And the more that you do it, the better it will get set a goal to do like I’m going to answer three questions a week. You could do that as a talking head and you’re just talking to the camera.

Also like on IG, it’s cool. There’s a hands-free and if you don’t know where it is and not gonna go through the tech on it now you could google it. But do you know when you show your hands on camera, your trustworthiness goes up because they know where your hands aren’t? So it’s not like you’re holding it like selfie mode, do it, prop it up, and talk on camera, showing your hands, okay? All of these kinds of things can be done on video and it’s going to be wildly successful, you start showing up on camera and you’re either talking head answering the question, or maybe you’re showing a video of a dog zooming around a backyard. Or maybe you’re just recording yourself walking, and it’s your feet, and Alicia and a dog. And it’s like a 32nd clip, I call that B roll again, it’s just kind of like background. And you could post that. And you could just type words on this screen with trending audio. It’s that simple.

All right. And so you want to make sure that when you do post it, you do put SEO and discovery. Everyone talks about blogging. We talked about that with Bobby a little while ago. But I’m going to remind you about SEO, when you post a video, you want to do a good title and a good description because all of that stuff shows up on Google. So it’s kind of like micro-content. And then you want to be engaging. You want to kind of end it by asking them a question. Ask them to, you know, be a part of the conversation. If you want to check your analytics every month just go in and look at what was my highest viewed video and see if you can find some trends. Was it a really short five-second clip? Was it an engaging video? Were they doing something funny, like a dog pooping? You know, what was it, and can you start finding trends and double downing on it and doing more of it? And then your consistency, something that one of our hot seat guests this month in the mastermind in February talked about was that going live is kind of like you know, a TV show, you show up for your TV show every Wednesday night at six o’clock, because you know, that’s when it’s going to post. And that being on social, although people are not waiting until Wednesday at eight o’clock, they are kind of getting used to the rhythm of your posting. And if you all of a sudden just disappear, you’re going to lose those people, you know, they’re not going to be expecting you anymore. And then finally, I want to talk about pitfalls to avoid. This is something that also is something for you to think about. Okay, so ignoring quality, ignoring video quality, balancing spontaneity, with some level of professionalism, you always want to show up at least with, you know, a professional, feel. And that’s going to look different for everyone. Maybe that’s just consistently having your T-shirt on, maybe that’s consistently adding value. Maybe that is, you know, a tip all the time, it’s going to look different for everyone. And I would kind of fall back on to what your company culture is, what do you what do you stand for? What’s your why? What is your mark in the community that you’re making? How are you making your community better? The other thing is understanding the importance of editing.

Now, this is like what I was just touching on, it literally could just be the terms of just, maybe you go live and at the beginning, you fumbled a little bit, or you waited a minute, well, most of the time, you can cut that part out just by trimming it. Or again, maybe we’re we’re to reuse the old example, maybe you’re propping your camera up on a counter feet away from the you know, the sink. And so you prop it up on the counter, you press play, and then the video, the beginning couple seconds shows you walking away from the video over to the sink, maybe you get your supplies together for a minute, and then you start washing well, you can just chop that little part out. And then chop out the end, maybe the lighting wasn’t as good as you thought it was. And maybe you can apply a filter or open up the exposure. These are all things that most iPhones or Androids or whatever can do, very simply. So just getting used to that. And again, if you guys don’t know how to do this, that’s okay. Everything is on YouTube, everything, Google your phone, and how to edit video on my phone, on YouTube. And it’s all right there. And then the other thing is, you know, it’s not always enough that, you know, people might like it, or they say something, but when they take time to engage in your video, please respond to them with some sort of awesome, open-ended convert, like an open-ended question that you can, you know, keep the engagement going and bring them into it. So I see I mean, eventually and you could do this right now. Did you know that you could put an awesome picture of yourself and you could have aI generate it as if you’re talking it does look a little sauce right now it’s gonna get better and better.

But guys AI can even help you with video. You could go to Magi, which is an incredible system that we have trained on and had the founder come in and talk about if you want to check it out and get 30% off. It’s only $9 Once a month, just go to jumpconsutling.net/magai, which is M A G AI and you can get access to all the different AI languages as well to write stuff out, as well as images, it’s pretty amazing. A lot of my clients are already using it in the mastermind, super proud of them. But what I’m saying is that as it relates to video, you can say, Hey, can you give me a short video script on X topic, how to get my dog to stop jumping off the counter, or what to look for when on a dog walk, and they will produce all of that information for you. So don’t be afraid to like, leverage that kind of thing. And, you know, don’t like it seriously, don’t be afraid of it, it can make it help. I think one of the biggest hindrances of a video is people aren’t sure what to say. And that’s understandable because that’s a creative energy. And when we’re spending all of our time putting out fires, or doing visits or solving problems, or helping our clients, or helping our family, and you just don’t have any creative juice left. So I encourage you to leverage AI. If you guys want to see training if you want to figure that out. Feel free to join the mastermind jumped consulting dotnet forward slash mastermind, I can give you a couple of different trainings that will blow your mind. And you will be laughing at yourself. Like I can’t believe it’s this easy. And I can’t believe I haven’t done it already. Yes, you’re welcome. I’m gonna give you a pre-emptive You’re welcome. Because it is that easy. So you guys, I want to know what’s holding you back from video? And how can we get you into video and get that systematized in your company, whether it’s part of your daily habits or encouraging your staff to do it? Because video is not scary. You do not have to be in front of the video as a talking head you do not. If you don’t want to be on video because of public speaking, you aren’t thinking of video the proper way. Yes, you can quote me on that. If you are afraid of public speaking that is why you don’t do video. Well, it is 2024. And that excuse is not valid anymore. There are so many ways that you can do video. And there are so many ways that video is effective guys. Oh, I promise you I promise you reach out to me with any questions. I want to hear your stories.

What are some ways that you’ve used video in your company that had been an amazing couple cool for people to check out would be Paws around Motown also would be dog joggers. Those are some really good ones. Another one is Wonder Pups. All of those companies have been using video in a great way. Chicago Urban paws that one also. And there’s just there’s so many of you guys that are kicking butt and taking names. And I’m so super proud of you. And I just wish I could see more of you guys doing that. incorporate video into your onboarding process and tell people that you’re going to be taking a quick 22nd video of them. Hi, my name is I am owned by a Golden Retriever named Rocco. And I can’t wait to be your pet sitter because I just love this job. After all, XYZ it’s as simple as that. So when you have the objection of I don’t want anyone new in my house, you can tell them, you can send them their video biography and let them feel like they’re getting to know them a little bit more. Video is not going anywhere. I’ve been preaching about it since the beginning of video time. Honestly, I’ve been probably talking about this for at least 15 years. I’m telling you, it’s not going anywhere. And it can help you. And if you just get out of your way. Guys, this has been another episode of Bella in your business. Thank you so much for joining me, please talk back to me. And if we’ve never met, go to jumpconsulting.net/20. That’s the number to zero. And let’s get you on my calendar to just meet each other and you can solve one problem with me. I’d be happy to help you. Thank you so much. And remember that when life gets you down, always keep jumping by now

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