Episode 286: The Biggest Part Of Social Media That Everyone Is Missing

Social media has become an important part of marketing, but many people are missing the biggest part: outreach 98% of people are neglecting this element of their social media strategy and then are surprised when they are not finding success in growing their business. Outreach is key to a successful social media marketing strategy, and yet, so many people are missing out on this vital piece. It all starts with outreach. Outreach social media marketing is the process of connecting with potential customers and followers who are not already familiar with your brand or business. It is actively reaching out to your target audience and engaging with them in a way that builds relationships. On this week's podcast, I answer the question "Why is engagement so important to your business" and how you should be utilizing this strategy every day to increase your business.