We are in a crisis.
Now more than ever you need to have a strong mind, arm yourself with knowledge and not go down without a fight.
People are depending on you. Your family. Your staff. Your community.
Whether you want to realize it or not YOU, the business owner, ARE a leader. People are watching you. They are waiting to see what you are going to do. Whatever you do, this is a no judgment zone and we all realize that everyone is in a different situation with different levels of loss they are experiencing.
We Are Marketing At A Funeral
I did an emergency session with one of my mentors Mark Schaefer this week. He said, Bella, we aren’t relevant anymore. Businesses in general aren’t relevant anymore and it is like we are marketing at a funeral. We must realize that we can’t just sell the way we used to. Our messaging needs to change. We need to find our new relevance.
He couldn’t be more right.
I Cried Six Times Yesterday…
I started my day getting ready and putting on my make up
With my ear buds in talking to a business owner (and Better Marketing with Bella and Mastermind member) in Ohio. In the middle of the night. He messaged me that he just wanted me to know that he would most likely be closing his business and filing for bankruptcy.
I was shocked and immediately called him.
I told him I was going to sound like that nagging girlfriend or wife but that I WASNT LETTING HIM GO DOWN WITHOUT A FIGHT. I gave him some resources to look into, I told him to do a few things, and we got off the phone both of us scared and exhausted.
Then, I shuffled into the kitchen
Where I made my breakfast and called another Better Marketing with Bella and Mastermind member in Florida. Her and I had been messaging the day before and she was down to one client and had an hour drive to her facility every day.
She was scared because business came to a hault, she wasn’t going to make payroll and her business had a very personal back story of why she started it and it broke both of our hearts that she was thinking she might lose it.
I told her the same thing, DONT YOU DARE GO DOWN WITHOUT A FIGHT.
I made a plan with her on the phone.
Challenged her to do a few things.
I told her to send me some verbiage and made her three extra graphics on the spot because her business (being pretty unique) needed to change their narrative (Thanks Mark Schaefer) and we needed to start marketing that angle.
As I moved to eating my breakfast
I called a few other clients telling them mostly the same thing but they were in different situations and also had some different outlooks on what they needed and wanted but the message stayed the same DO NOT GO DOWN WITHOUT A FIGHT.
Each time I got off the phone with these business owners I cried.
It is so hard for me, as a coach, who really does care about the livelihood of my clients to see them in despair. All I can really relate it to is a parent-child. I care so much for my Olivia and would do anything for her… but sometimes all I can do is instruct her and love her through it all. I just want to make it all better and make sure that she never hurts.
I really do feel that way about my clients.
Fight Fear with Fact
The Pet Industry COVID-19 Survival Group
I spent the rest of the day working hard at getting on the radar of some pretty heavy hitters in the financial industry. Using all my contracts sending messages out like:
I have a line up of stellar people. It is so heavy in the financial aspect to help small business owners understand the differences between furlough and layoff and what temporary closing and permanent closing and what government programs are out there or what legislation is coming or has been approved.
There is SO much happening and at warp speed right now.
So many people are scared, myself included – and I believe in fighting fear with FACT. So that is what we are going to do.
I have created a two week pop up group to educate and inform the pet industry from March 23rd to April 6th. It is called Pet Industry COVID-19 Survival Group.
We have over 10 confirmed speakers in two weeks there to support my community in all types of areas like
- Unemployment Law
- Human Resources
- Small Business Finances
- Social Media
- Contingency plans if you get sick
- A place for kids being at home and how to run your business
- Latest News Affecting Businesses
Please consider joining us.
This is where everything will be in ONE place. All the experts, resources, and no more sifting through random news articles being posted in other groups.
This is YOUR hub.
YOUR place to be supported and educated about YOUR business.
Let’s Address the Cost of This Group:
I struggled hard with this. I even polled my paid and free audiences and overwhelmingly you were in support of this. I hope you understand it has taken me about 30 hours to get this all organized for you. I hope you realize it will be incredibly valuable to you and your business. But moreso, it will not be for EVERYONE.
This is for those who have:
1. Temporarily closed their business
2. Want to FIGHT
3. Want to learn
4. Want to cut the clutter and have ONE place to go for support.
This is where I am going to show up guns blazing fighting for you. My lowest costing product out on the market is $79.00 THIS is only $29.00 for two weeks.
I hope you consider joining me because I am going to give you over $29 worth of value and just might help save your business.
Which leads me to the rest of the story…
I cried 2 more times yesterday.
It was when I got these messages:
These were messages from the two clients I told you about above within 2.5 hours of each other. They went beyond their comfort zone and did what they needed.
And guess what else?
Money is still rolling in. I am so proud of them I called them both immediately crying tears of happiness and relief.
Honestly… there are so many lessons to be learned here. I will let you reflect on those yourself. 🙂
I was so fired up with this that I stopped making dinner and went live on the Jump Consulting facebook page:
Asking for what they needed.
- For their clients to keep allowing them to do walks.
- For them to purchase gift certificates.
To help the small businesses get through these times. What happened was nothing short of miraculous. What I am about to share are actual messages that I have been given permission to share. This is another Better Marketing with Bella and Mastermind member 🙂
You Got This and I am Right Here With You.
I am sharing this to inspire YOU to action. Do not give up without a fight.
We can do this together. But it needs to be together.
Together we are stronger. Together it is harder to get down and stay down. We must be socially distant but social MEDIA TIGHT. I plea with everyone reading this to please join the group. Join me. Be educated. Let’s educate the industry. Let’s stop the fake news, the miss information from spreading, get knowledgeable about our actual options throughout this and know that we are currently going THROUGH it.
Something that the Grassroots gals Maggie and Kristen said this morning that I loved was that more people die from SHOCK than the actual accident. Don’t be one of those to just roll over and die because you don’t know your options or you haven’t gone down trying.
YOU CAN DO THIS.
I BELIEVE IN YOU.