Social media is a great way to connect with your customers and build trust, but it can also be a huge time-sink. We all know that social media is a big part of our business. It’s where people are, and it’s where they talk about your business in the most positive ways. That’s why you need to get it right! But how do you start getting results on social media? How do you grow your audience and make more sales?
In this episode of the Bella in Your Business: Pet Industry Business Podcast, I will share four things that business owners should stop doing on social media to get better results. Emphasizing the importance of having a strategy for social media highlights, engaging with the audience, including others in posts, and creating evergreen posts. My advice is practical and actionable. These tips are part of the strategies taught in Better Marketing with Bella. Enjoy!
Topics Discussed and Key Points
- The importance of having a strategy for your highlights and making sure they reflect your goals for social media.
- The importance of engaging with followers who comment, answer questions, or like posts to increase visibility and reach.
- The importance of collaborations, tagging clients, and emailing clients to make them feel included and interested in your social media content.
- The importance of creating evergreen posts
- Tips for creating effective social media posts
Timestamps
[00:35] Introducing today’s show
[02:25] Your highlights
[03:33] Ignoring engagement
[04:33] Not including anyone in your posts
[05:15] Meaningless posts that can’t be reused
[05:46] Recap
Notable Quotes
[00:02:26] “There are two things on your highlights. One of them is it is a really good chance for you to brand your company and to have your branding shine through with the pictures that are on all of those brandings.” [00:02:39]
[00:03:01] “A lot of the time I know you’re just throwing highlight reels up there to be like, Hey there. But like, unless they actually have a purpose, you’re actually doing yourself a disservice.” [00:03:10]
[00:03:43] “When people press “see more” or they scroll through on a carousel ad that actually counts as engagement, but you don’t really know who does that. I’m talking about engagement or people like a story or a post. I’m talking about the engagement or people answering a question or a pull or comments.” [00:04:02]
[00:04:59] “And a lot of you are saying, oh, well, social media doesn’t work because you’re expecting everyone to care about what you do. And the simple matter of fact is that they don’t. You have to almost make them care. And there are certain ways that you can do that.” [00:05:12]
[00:05:22] “Evergreen posts are something that really works really well, that they’re timeless. It doesn’t matter what time of year it is or what time of day it is, what day of the week it is. They are posts that can literally be posted whenever you feel like it.” [00:05:37]
[00:06:52] “If you feel like social media doesn’t work, you should definitely join our program because I’m going to teach you how to make social media work.” [00:07:00]
Links
Resources
- Podcast: Bella in Your Business: Pet Industry Business Podcast
- Better Marketing with Bella
- Bella’s book: The Four Types of Dogs Every Business Needs
- Email Bella
- Website
Connect with Bella
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Transcript
Welcome to another episode of Bella in your business. My name is Bella Vasta. And today we’re going to talk about the four things you should stop doing on social media so you can start getting results. Guys, this is going to round up our last social media episode for this series, just in time for better marketing with Bella where the doors kind of already closed. But if you missed your chance, or you’re like, oh, no, Bella, I have been thinking about it. If I still want to get in, go ahead and shoot me a quick email at Bella at jump consulting.net. It is now airing of this, it is on April 13. And we can still slide you in, but really honestly, not after today. So let’s get into it. Because I have been seeing a lot of stuff, what we do is we stay on top of all of our better marketing with Bella people, and we see what they’re doing. But amongst that, you know, our feed is filled with a lot of people who are not in better marketing and Bella as well. And these are the things that we teach, we teach the strategy, we teach you what to say we teach you how to say it. And we also, you know, celebrate when people are doing it right and getting amazing results, which happens frequently. So these are four things that I’m sure you are at least doing of them. Because this is kind of high-level stuff. I keep saying I’m not going to teach on this podcast. But I am going to try my best to ignite you into realizing oh, shoot, I’m doing that wrong, and I need to change and things can happen. There’s also probably going to be another short, quick episode because our last one was a little bit lengthy. But before we get started, I want you to subscribe to the podcast, wherever you listen to it, make sure that you get it every single day, I make them short and sweet just for you. Because I used to be in the field, just like you or I used to be running my pet business. And I know that your time is limited, we’re not going to have hour-long episodes that are going to be short, usually between about 10 to 20 minutes or so closer to the 10. So without further ado, let’s get going.
The number one thing or the first thing that I want you to think about is your highlights, there are two things on your holiday highlights. One of them is it is a really good chance for you to brand your company, and to have your branding shine through with the pictures that are on all of those brandings. So you want to make sure that you’re taking care of those pictures. The second thing I want you to think about is what are using the highlight reels for most of the time, it’s like a smorgasbord of whatever. And it has nothing to do with what you’re trying to accomplish in your business. I want you to think about what are your goals. And what are your goals for social? And those highlight reels should reflect that. Okay? A lot of the times I know you’re just throwing highlight reels up there to be like, hey, but like unless they have a purpose, you’re doing yourself a disservice. So make sure that your strategy for what you want on social media is lining up with your highlight reels. Again, if you want more understanding of what that all is, you should join our program. Because we can help you leverage that for sales and marketing and a whole bunch of other stuff that really helped push people over the line and want to hire you.
The second thing is ignoring engagement. You guys fight so hard to get people to engage with you. And then when it happens, we don’t do much. Now, sidenote, little known fact when people press see more, or they scroll through a carousel ad that counts as engagement, but you don’t know who does that. I’m talking about the engagement or people like a story or a post, I’m talking about the engagement or people answer a question or a poll or comment. I don’t see enough of you engaging with them not liking it, but engaging. And there are lots of different ways that we could do this. If you have a social media manager, if you have an office manager, or if it’s you, there are a lot of ways that you can easily systematize this and get that going. So rather than just like someone’s comment, if you draw a conversation out of them, and you start conversating back and forth, the logarithms gonna see this post and it’s gonna push it out to even more people. And if you’re not doing that you’re missing out. All right.
The third thing is not including anyone in your posts. What do I mean by these collaborations, tagging clients, or maybe not collaboration or tagging, but simply emailing your client and letting them know that their pet is a star. There are certain words that you can use their certain emails that you can send out, all of that stuff can be wildly exciting and important, and, and help your social media. But a lot of you are doing these, and a lot of yours saying, Oh, well, social media doesn’t work because you’re expecting everyone to care about what you do. And the simple matter of the fact is that they don’t, you have to almost make them care. And there are certain ways that you can do that. So you’re missing out on well, I’ll wait to recap, let me give you my fourth one quickly. So meaningless posts that can’t be reused, not creating evergreen posts that you can use in sales.
So evergreen posts are something that like really work well. That they’re timeless, it doesn’t matter what time of year it is, or what time of day it is, what day of the week it is, they are posts that can be posted whenever you feel like it. And these posts are strategically created, that you know will pop off for your audience, whether that be employees, or whether that be by clients. So these are four things that I’m wondering, Is this any of you, I want you to find out where you saw this podcast post, or shoot me an email and be like, Bella, how do I do it? And so you want strategies for your highlights and you want your highlights branded, you don’t want to ignore engagement or take too long on getting back to people you want to, you want to I call it like squeeze the lemon juice to get that engagement going. By saying certain things, you want to include as many people as you can in your posts, either through collaborations, tagging, or emailing them. So when you post a post, you want to strategically do it, to include people in it.
And then the last one is to create, not create meaningless posts, create posts that you can repost again and again and again. So those are the four types or four things that you should stop doing on social media so that you can start getting results. And I’m telling you this stuff works because I see everybody who’s doing it. And those are the people if you’ve ever gotten a DM for me talking about better marketing with Bella, you probably were doing all of those things like, stop, stop. If you feel like social media doesn’t work, you should join our program because I’m going to teach you how to make social media work. I’ve done this for me, I’ve done this for many petsitting companies like yours, and I’ve done this for many brands and incorporations. So, four things you should stop doing on social media so you can start getting results. Have a strategy with your highlights. start engaging with people. Do not post posts just for yourself, include other people in them, and create timeless posts. You guys, this has been another episode of Bella in your business.
As I said, we’re doing it like really quickly and fast for you because I know that you’re busy. I want you to go on if you still have time, go ahead and listen to some other previous podcasts. The past four have all been about social media. And there are a lot of really good nuggets in there. If you liked this podcast don’t forget to like and subscribe and shoot me an email Bella@jumpconsulting.net if you want to squeeze yourself into better marketing well if you don’t know what it is yet, listen to the last pot podcast episode or you can go to jumpconsulting.net/marketing. See you next time and remember when life gets you down always keep jumping
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