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Episode 237: Facebook Hiring Ads with Pam Curry

In today’s show we are rounding out the series that has been all about Social Media and the best way to actually leverage it! We’re going to talk to you about using the graphics you can get from Better Marketing With Bella, (or any graphics you might make) and how you can create a campaign to attract people in your local area, who are already members of your page, to work with you.

First off, it’s important to remember: US & Canada Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

 

Show Highlights

  1. Difference between ‘Boosting’ and an ad. Ads are used to get people to take action and it then directs traffic to your website. A boost just pushes it out to as many people as possible so your ad can be seen. A boost doesn’t inspire action. [2:50]
  2. A Campaign Setup is the initial part to do when in Ads Manager. You start setup in under the umbrella which is your hiring campaign [3:41]
  3. When starting your hiring campaign, you must declare to Facebook that it’s a hiring campaign when you’re in the U.S. and Canada. When using a Custom Audience, be sure that your audience selections do not discriminate against people based on certain personal characteristics. [4:07]
  4. Have your pixel on your website. It will immediately start gathering data. Research how to add your pixel. [7:53]
  5. Location is the next part. We desire to hire with our proximity, but with FB ads it’s difficult to get a precise location range. Not use of postcodes or specific locations [9:23]
  6. Power of the localized audience. This is where it helps you find the right people [10:43]
  7. Be selective and broad with your targeting interest to have more of a range in results. Think of people like your team [11:07]
  8. Placements: go with all placements just to start with and let Facebook to the optimization [12:09]
  9. Optimization: Important to select Landing Page View so Facebook know what action you want people to take [12:44]
  10. It’s important that people press “see more” because that tells
  11. Facebook that you are engaging your audience [14:26]
  12. Can you come up with one sentence, or five words, that will make me want to click “see more” [15:06]
  13. Create ad copy. Use a well performing post from your page to create the ad. Keep it short and simple, lead with the benefits, and do not include a list of “must haves”
  14. Media: Do not use stock images. Use pictures of you actual team members with dogs, selfies, or behind the scenes photos. Carousel ads. Better Marketing With Bella graphic [16:00]
  15. Headline: Have fun with it! Finish ad with website URL. Send traffic to your landing page [18:07]
  16. Make sure everything is working properly and all the correct links from your landing page is taking people the right place [12:12]
  17. Make sure your pixel is on and tracking is captured
 

Biggest Takeaway: 

You have to make sure that the entire process is completely taken care of and is a smooth journey for your visitors – from start to finish.

Links

 

 

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