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transform your business

Episode 133: How To Transform Your Pet Business In Just 365 Days With Becki Davis

Becki founded her business, Prefurred Pet Care Services, in 2016 after an incredibly difficult period of personal change and loss. Her hobby quickly became serious, and Prefurred is now an award-winning business employing 13 people!

 

 

transform your business


 

Biggest Takeaway You Don’t Want To Miss

The way that we respond to life, not react to it, determines what happens to you now and in your future. We have to make the lives that we want, and not just wait for it to fall into our laps.

 

 

transform your business


 

Show Highlights

  • Who Is Becki Davis? [2:20]
  • What happened with one of your IC’s? [3:20]
  • What was it about the Employee Quickstart & Bosses In Charge Mastermind that helped you? [5:45]
  • What’s the difference between a regular pet sitter Facebook group & the Bosses In Charge Mastermind? [7:45]
  • What did your business look like in December of 2017 and what was the big goal you set for yourself in January of 2018? [10:30]
  • How did being able to look back at all the progress you made over the past year make you feel? [13:15]
  • What advice do you have for other pet business owners that want to transform their business, but aren’t sure how? [15:50]
  • Tell us your story about when you were waiting tables and you learned that the restaurant was closing. [18:00]

 

 

transform your business


 

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jump & scale
http://jumpconsulting.net/scale
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live streaming

Episode 132: Leveraging Live Streaming For Your Business With Stephanie Liu

Stephanie Liu is an award-winning digital marketing strategist and live streaming expert. As an ad agency veteran, she spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As the host of Lights, Camera, Live®, she shines a spotlight on the best and brightest marketers in the industry. Her signature course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream.

Biggest Takeaway You Don’t Want To Miss

  • With the Internet and social media as a whole moving further and further away from written content, and closer to audiovisual content, live streaming has become a dominant marketing opportunity that you DON’T want to skip out on. When your audience has the chance to interact with you and your business in a raw, authentic, and live way – it can really build a meaningful relationship.

Show Highlights

  • Who Is Stephanie Liu? [1:00]
  • Why should business dive into live-streaming? [2:45]
  • What’s the biggest mistake you see business owners make when live streaming? [5:30]
  • What is the snooze function on Facebook? [6:20]
  • How can we brand our live streams? [7:20]
  • What can we do to get our audience to watch our live streams? [10:00]
  • The Why/What/How/What-If Formula [11:25]
  • What are some advanced tips regarding live streaming? [14:45]
  • How can we take a live stream and repurpose it in different ways? [16:00]
  • Any final thoughts you’d like to share? [18:00]
  • Where can we connect with you online? [19:15]

Special Offer

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chatbots

Episode 131: All About Chatbots With Kelly Noble Mirabella

Dynamic. Engaging. Totally rad. These are a few words you might use to describe your latest Facebook video … but they also apply to Kelly Noble Mirabella, self-described social media geek and marketing consultant with Stellar Media Marketing.With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes.

Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement, and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials.

Today, she teaches entrepreneurs, small business owners, and working professionals how to use social media to improve their businesses and achieve their goals.

 

chatbots

 

Biggest Takeaway You Don’t Want To Miss

  • Chatbots are some of the latest and greatest marketing technology that we have access to as business owners. They might seem complicated and daunting, but they really aren’t! You don’t need to be a programming or computer science expert to use one.

 

Show Highlights

  • What is a chatbot? [3:20]
  • What is the 24 + 1 rule? [6:00]
  • Are there things people should NOT do with chatbots? [7:00]
  • How do we get started with chatbots? [9:15]
  • What’s the difference between emailing your client list vs. chatbots? [17:15]

 

Special Offer

 

Links

 

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training employees

Episode 130: Training & On-Boarding Employees With Rob Balasabas

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group.

Rob joined the Thinkific Team in 2016, as a Customer Champion where we worked closely with customers to get their Thinkific sites off the ground, and quickly making the leap into the Marketing Team in early 2018. You may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts. When he’s not doing that, you can find him in line at the local taco food truck outside the office or a local coffee shop sipping on a “double-double” 🙂

 

training employees

Biggest Takeaway You Don’t Want To Miss

  • Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business. Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business.

 

Show Highlights

  • Who is Rob Balasabas? [2:00]
  • What is Thinkific? [3:45]
  • How can a pet sitting business owner use Thinkific for ongoing training for their staff? [8:45]
  • Can we use Thinkific as a marketing tool? [12:15]

Special Offer

  • When you sign up with Thinkific with Bella’s affiliate link, you get a TON of bonuses like:
    • 1 Month Free on the Thinkific Pro Plan
    • An on-boarding call with a Thinkific On-boarding Specialist
    • Premium Training Courses

Sign Up Here: https://bit.ly/2RwNBmc

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social media strategy

Episode 129: The Relationships Behind Social Media With Chris Strub

Chris Strub is the first person to use live-streaming and Snapchat in all 50 U.S. states. He’s also the author of 50 States, 100 Days: The Book, and is the CEO of I Am Here, LLC.

 

social media strategy

 

Biggest Takeaway You Don’t Want To Miss

  • Social media is more important now than ever and it truly is an aspect of your business that you don’t want to ignore or write off completely. It can help you make meaningful connections and engage your with your core audience in an authentic way. The biggest mistake that business owners make is that they post on social media because they feel like they have too. It’s important to be authentic and post relevant, quality content – otherwise people WILL see through it. Develop a strategy that you can commit to and see how it can take your business to new heights.

 

Show Highlights

  • Who is Chris Strub? [2:00]
  • Why should I incorporate a social media strategy into my business? [3:30]
  • What social media apps should pet sitting business owners be focusing on? [6:45]
  • How often should I be posting and engaging on social media? [11:30]
  • What do you say to people who think social media is a waste of time? [17:00]
  • Why do you prioritize attending live events? [19:45]

 

social media strategy

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Link

 

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corporate america

Episode 128: Going From Corporate America To Small Business Owner With April Cox

April is a dog mom of 2 that just recently left corporate America to run her daycare and boarding business, Rocky’s Retreat. Rocky’s offers a boutique experience that allows dogs to thrive.

corporate america

Biggest Takeaway You Don’t Want To Miss

  • There’s never going to be “perfect time” to leave your corporate job to become a full-time small business owner. There will always be another hiccup or another goal you want to hit before taking the plunge. April’s advice? Acknowledge your fear but don’t suppress it. Oftentimes doing something scared can be the kick-in-the-pants you need to propel yourself to greatness!

 

Show Highlights

  • Who is April Cox? [1:45]
  • What was your intention for the business when you purchased it? [2:20]
  • What is your relationship with fear? [3:40]
  • Can you describe your goal for leaving Corporate America? [7:00]
  • How did you learn to be a caretaker for other people’s dogs as opposed to caring for your own? [9:00]
  • In what ways did your life change when you left Corporate America? [10:20]
  • What’s your advice for someone that wants to leave their full-time job to focus on their business, but hasn’t been able to bring themselves to do it yet? [12:00]
  • What attracted you to buy Rocky’s Retreat? [14:00]

 

Special Offer

  • Get a free gift for signing up to April’s email list at www.rockysretreat.com. She sends out great info like tips and recipes!

 

corporate america

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sales funnel

Episode 127: The Three Types Of Videos With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled, in shared creativity, and in the power of defining your why. Dave shares this message through the creative process of making videos.

 

sales funnel

 

Biggest Takeaway You Don’t Want To Miss

  • When we talk about the three types of videos, we have awareness videos, consideration videos, and decision videos. Each of these types has a different format, aim, and result when marketing our businesses. For each of these types of videos, we want to market them on our Facebook business pages, our Facebook personal profiles, and the big one – YouTube. By creating these different types of videos and promoting them in different areas, we can maximize our video marketing efforts for our businesses.

 

Show Highlights

  • Who Is Dave Feinman? [1:30]
  • What are the three types of videos we should be creating? [2:30]
  • Where do we promote our videos? [5:30]
  • Can a small pet sitting company get on the first page of Google? [8:00]
  • What’s the third kind of video we should be using? [9:00]
  • How can we use Facebook Ads and the Facebook Pixel? [13:00]
  • How do we promote our videos on YouTube? [15:00]
  • Can we get the same kind of SEO if we only use Facebook? Or do we need to use YouTube? [16:00]
  • What’s the third place we should be posting our videos? [18:00]
  • What is the correct order to post and promote our videos? [20:15]

 

Links

 

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  1. Click this link – Bella In Your Business
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virtual assistants

Episode 126: All About Virtual Assistants With Trivinia Barber

Trivinia is the founder of Priority VA – a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled virtual assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.

 

virtual assistants

Show Highlights

  • What should we outsource? [2:00]
  • How do you know when you’re ready to hire a virtual assistant? [4:00]
  • If there is a communication breakdown with a virtual assistant, does that mean the trust is broken? [9:00]
  • Can you describe the different levels of delegation? [11:30]
  • How do we know when we’re ready to say goodbye to a toxic relationship? [15:00]
  • What’s the best way to communicate with our team? [17:00]
  • What do you love the most about PriorityVA and the people that you serve? [21:00]

 

virtual assistants

Special Offer

 

Links

 

virtual assistants

 

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quantum benefits

Episode 125: Quantum Benefits With Jennifer Diepstraten

Jennifer Diepstraten is the CEO and founder of High Ticket Sales Success. She helps entrepreneurs to raise their fees, gain confidence, and find the words to close big sales with ease. Jennifer has grown my own coaching and consulting business to multiple 6-figures in less than two years, sold over $14 million in sales with her sales conversation system, and coached for one of the largest personal development companies in the world.

 

quantum benefits

Show Highlights

  • What are quantum benefits? [2:00]
  • Why does positioning your quantum benefits allow us as business owners to raise our rates? [12:00]
  • How can you get in contact with Jennifer? [20:00]

 

Special Offer

Grab a copy of Jennifer’s FREE e-book, 9 Secrets To Increase Your Fees, Convert More Sales, and Magnetically Attract Top Dollar Clients Who Want To Hire You Before Ever Meeting You!, here: http://highticketsellingbook.com/

 

Links

 

quantum benefits

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Jump & Scale

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storytelling

Episode 124: Connecting With Clientele Through Storytelling With Gael Gilliland

Gael Gilliland is the founder of The Legacy Recorder, and is passionate about helping every person record their life story for future generations to cherish. She is also a freelance writer and millennial mother of three future creatives, who in the present day give her daily inspiration and a few grey hairs. Learn more about Gail at her website, https://www.thelegacyrecorder.com

 

storytelling

Biggest Takeaway You Don’t Want To Miss

  • Storytelling isn’t just reserved for extroverts or those with a sales background. In our lives, we all are storytellers in one way or another. Incorporate this in your business and you will start to see stronger connections with your clients and your staff.

 

Show Highlights

  • Who is Gael Gilliland? [1:45]
  • Why is storytelling so important? [2:15]
  • Who should be telling stories? [5:30]
  • Is there a template we can follow for storytelling? [6:30]
  • What does storytelling look like? [8:00]
  • Is there an example of storytelling that you use in your own business? [11:00]

 

storytelling

Special Offer

Create a memorable holiday moment with someone you love (like mom or grandma) by helping them tell their stories. This free mini-course walks you through the basics to get you started: https://gael-gilliland.mykajabi.com/p/Work-with-someone-you-love

 

Links

 

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hiring

Episode 123: Solving The Hiring Problem In Your Pet Business

Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their “I don’t have anyone to hire” problem into “I have too many qualified applicants to sift through” This is a great episode you will want to hear!

 

hiring

 

Biggest Takeaway You Don’t Want To Miss

  • The two problems you will always be solving in your pet sitting or dog walking company is getting more clients and getting more staff. By having a consistent, on-going hiring funnel, we can solve the problem of staffing once and for all. By always having an abundance of staff that are able to step in at any moment’s notice, you are preventing yourself from being held hostage in your business. Hiring isn’t a means to an end – it is an on-going process!

 

Show Highlights

  • How do we change the mindset from hiring one person to having an actual hiring funnel? [5:00]
  • What happens if you don’t have the right amount of staff? [6:45]
  • How does JazzHR solve the hiring problem on a global scale? [8:00]
  • What are some tips to having a strong hiring ad? [11:00]
  • Can you describe what a knockout question is? [14:00]
  • What are some sample hiring flows you’ve seen in other businesses? [18:00]
  • How do I proceed when I have resignations and new positions to fill? [18:45]
  • Any suggestions to bring in more applicants? [23:00]

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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disaster preparedness

Episode 122: Disaster Preparedness In Your Pet Sitting Company

Nicole Brown Packin is the CEO of Miami Pet Concierge based out of Miami, Florida. Since MPC’s opening in 2007, Nicole has continued to grow and learn as much as she can about animal welfare. She earned her Small Animal Massage Practitioner (SAMP) Certificate in Maintenance, Performance, and Rehabilitation Massage from Northwest School of Animal Massage. Nicole specializes in Myofascial Release Therapy (MFRT), Trigger Point Therapy (TPT) and Stress Point Therapy (SPT). Nicole is the only SAMP in South Florida with these unique set of massage credentials.

 

disaster preparedness

 

Biggest Takeaway You Don’t Want To Miss

  • Be a leader in your community. Get a notice OUT of what you expect from your clients and what they can expect from you. Update them every single day. Do not be a superhero. Let your staff know that you are leading by example and guide them. Be sure to stock up with all the necessary supplies and make a resource list for places of refuge. Your staff are going to want to be heroes, and you want to make sure that you appreciate their offer, but their family and pets come first.

 

Show Highlights

  • What are the first steps you need to take during a natural disaster to protect your clients, staff, and community? [3:00]
  • What’s an example of a sample letter to send to your clients during a natural disaster? [5:00]
  • How else can we “take it up a notch” to help destress our clients? [6:45]
  • Can you describe some of the things we need to prepare for in the event of a disaster? [10:00]
  • Summarize the key takeaways of what we should know about disaster preparedness? [17:00]

 

DISASTER PREPAREDNESS

 

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storytelling

Episode 121: Adventure, Experience and Storytelling With Mia Voss

Mia is an experience junkie and wants to take you along with her. She has been building an online audience for years, enticing them with engaging interviews on every topic imaginable. Mia has been the producer, host and guest on more than 300 online show episodes and has interviewed more than 500 guests. Mia combines a business model of adventure, experience and storytelling. With each city, she brings out the best in each experience, shows her audience who they need to know, where they need to be and what brands are for them.

 

storytelling

 

Biggest Takeaway You Don’t Want To Miss

  • Consistency is what you define it as. So often as business owners we have fantastic ideas, but for one reason or another, we just stop implementing them. Or we get busy with other things and forget. Consistency builds your business as well as your brand and helps your clients trust you. If you commit to going live once a week, stick with it! Results will follow as long as you keep persevering.

 

Show Highlights

  • Who Is Mia Voss? [2:00]
  • In what ways did you use storytelling on your recent trip to Italy? [4:00]
  • How did you overcome self-doubt to go after what you want? [5:30]
  • What does consistency do for you in your business and your brand? [7:00]
  • Tell us about how cars play a role in your business and how that intertwines with overcoming self-doubt? [11:00]
  • How often have you been told “no” in your life and what does it make you feel? [16:00]
  • Final Thoughts? [18:00]

 

storytelling

 

Links

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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relationship marketing

Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips

Jessika Phillips helps people master Relationship Marketing, Speaker,  as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

 

relationship marketing

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [2:00]
  • How do I get started with relationship marketing? [6:00]
  • How do we tie in relationship marketing with buyer personas? [14:00]
  • What does a relationship marketing plan look like and how do I know if it’s working? [18:30]
  • What should we be doing on social media to start implementing relationship marketing? [24:45]
  • Describe your FREE social media toolkit? [26:00]

Special Offer

 

Links

 

Share The Show

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  1. Click this link – Bella In Your Business
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Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.

Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.

 

authentic video

 

Biggest Takeaway You Don’t Want To Miss

  • The most common misconception with video is that is has to be professionally done and movie-star quality. This is NOT true. In our industry, I like to say that we are truly selling three things: trust, security, and peace of mind. It may sound a little backwards, but having every single video you make be professionally done can cause people to tune out and not trust you. It can look disingenuous! Chris’s rule of thumb is that for every 10 videos you do, really only 1 of those should be professionally done while the other 9 are more off-the-cuff. Video is a way to show your audience YOU being YOU! They want to see you be real, raw, and authentic.

 

Show Highlights

  • Who is Chris Bryant? [2:00]
  • Why do business owners NEED video and what type? [4:00]
  • How does video build a personal connection along with trust and credibility? [5:00]
  • Should video be perfect or imperfect? [7:00]
  • How important is the audio aspect of video? [10:00]
  • How does working with a videographer work? [12:00]
  • What are the biggest mistakes people make when creating videos? [17:00]
  • What are some great online resources for video? [20:45]

 

authentic video

 

Special Offer

  • Go to studio12academy.com/bella and you can receive 50% Chris’s upcoming video course, 8 Steps To Creating Amazing Video On A Tiny Budget, launching in November! Also, the first 50 students to sign up are automatically entered to win a $500 camera slider.

 

Links

 

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leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

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instagram secrets

Episode 116: Instagram Secrets For Your Pet Business With Jenn Herman

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

 

instagram secrets

 

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

Show Highlights

  • Who Is Jenn Herman? [1:00]
  • Why Do I Need Instagram In MY Business? [3:00]
  • What Are The Different Ways Consumers Can Use Instagram? [5:30]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [9:00]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [11:45]
  • Should You Always Use A Location Tag? [16:00]
  • What Kind Of Strategies Can I Use For Hashtags? [17:00]
  • How Often Should You Post On Instagram? [25:00]
  • Why Should I Have A Kick-Butt Instagram Page? [28:00]

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

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life goals

Episode 115: How Your Pet Business Can Support Your Life Goals

Carrie Wallick is the owner iCare4pets. She has been in business for 4 years and started using employees for almost a year and a half. Carrie was a former teacher for 8 years until she decided she wanted a career change and began brainstorming ways she could use her passion for animals to support her life goals. 2-3 months later, Carrie was using Facebook groups and word of mouth to get pet sitting clients, and her business was born. Learn more about Carrie’s business at icare4pets.com

life goals

Biggest Takeaways You Don’t Want To Miss:

  • When first starting your business, it’s really important to determine a set service area. You want to know if your model is going to be expansion vs. saturation. Expansion would mean that you cover many different areas of the city (or even multiple cities). Saturation would imply focusing on one specific city or even area within a city and honing in your marketing efforts to that region. Carrie describes how that after driving for hours on end every day for months, that she quickly decided that saturation and micro-targeting an area was going to be the best fit to support her life goals. Which model do you think would support yours?
  • Sometime it can pay to be picky! We often think that we have to say yes to every person that calls or emails us – but this is not the case. In fact, a lot of the times you will be spending MORE time and energy on “problem clients” than you’re gaining. Be picky not just geographically, but make sure your clients fit your client avatar/buyer persona. Accepting only the clients that fit your business model will end up being MUCH more worth it in the long run.

 

life goals

Show Highlights:

  • Who is Carrie Wallick and how did she start iCare4Pets? [1:00]
  • What were your initial goals for your business? [3:00]
  • What was a typical day when you first started your business? [4:00]
  • How did you decide that covering a huge area wasn’t an option for you? [6:00]
  • What advice would you give to yourself when you were first starting out? [9:00]
  • How did the stress of starting out affect your home life? [10:00]
  • Why didn’t the IC route work for you? [14:00]
  • How do you fight and push past your demons? [18:00]
  • What was it like adopting your new baby? [20:00]
  • How did your business adjust during Hurricane Irma? [22:00]life goals

 

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life goals

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partner with your pet business

Episode 114: How To Have Your Community Begging To Partner With Your Pet Business

Imagine if you could have the town talking about your business? Or if you could have other pet businesses contacting you to work with you and partner with your pet business?
Maybe the local pet store having a flyer in every bag that leaves their store with a purchase and your company’s name on the tip of the tongue of the local vets, trainers, and groomers? Wouldn’t it be nice if your business was the business always popping out the best and most valuable and relevant news.

Today we are going to show you exactly how to become the talk of the town and start partnering with people to help elevate your level of “expert” in your community and become known.

partner with your pet business

 

What Businesses Should I Partner With?

The first thing you’ll want to do is look on a prospective business’s social media pages. You want them to have a social media following that you can leverage. It is a partnership, which means you BOTH have to pull your weight. I would almost go as far to say that if they don’t take social media seriously, you shouldn’t try to partner with them.

BELLA TIP: The book “Known” by Mark Schaefer will help explain all of this in greater depth.

 

How Do We Approach A Business I Want To Partner With?

It can be scary approaching a potential business that you want to partner with, especially if you are a smaller company or not that well known (yet!). The first thing you can do is to like, comment, and share their content on social media. You can also message their business page and ask questions. Try to find out WHO is controlling their social media (this is often their designated media person). Use what Erika and I did as an example! 🙂

 

partner with your pet business

 

How Can I Offer Value In A Partnership?

One idea is that you can offer to interview them on either your business page or their’s. It will help them get more exposure while you are providing a valuable resource for your audience! You can also pitch them to be a guest blogger on your website, or you to be a guest blogger on their website. Again – gets you exposure and you are providing value to your community. Lastly, don’t be afraid to simply just ask them what their needs are. Maybe they want more advertising, clients, or employees. Whatever it may be, find out and brainstorm some ways you can help! Don’t be afraid to pitch ideas of how they can partner with your pet business.

 

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social proof

Episode 113: How Social Proof Can Help Increase Your Conversion Rate

Social proof can be an excellent way to establish trust and credibility for you and your pet sitting business. When we talk about social proof, we mean borrowing third-party influence to sway/persuade potential customers. Today, Erika & I will discuss the different types of social proof, the pro’s and con’s of each, and how you can use social proof to enhance your pet business!

Biggest Takeaways You Don’t Want To Miss

social proof

What Is Social Proof?

Social proof is borrowing third-party influence to sway/persuade potential customers. Some examples of social proof would be Bella’s endorsement on Barketing.co, testimonials on your website from influencers, or even a testimonial from someone who had the same problem as a prospective customer that you solved for them. Social proof helps consumers connect to your business at an emotional level as well as gain trust and confidence, which then helps them make a purchasing decision. Genuine reviews on native platforms are the best. If friends and family have used your services and tell people how trustworthy you are and how they had peace of mind while away, that’s money right there!

 

What Is Negative Social Proof?

Negative social proof is something you NEVER want to use. It means that you don’t publicly bash another company. Focus on your pro’s and not other companies’ cons. Focus on why you need a professional pet sitter instead of why you shouldn’t use a tech company (i.e. Rover or Wag!). Be positive! The negativity towards a competitor can actually be damaging to you.

 

Six Types Of Social Proof

 

1. Mini Case Studies 

This is when you tell a story that hits potential clients emotionally. Did you save someone’s house from a flood? Maybe you stopped a break-in? Did you go above and beyond? Do your daily dog walks keep dogs healthier? You’ll want to talk about the outcome the customer had with you and what the outcome would have been without your services. If you have facts to back it up, that’s even better! Mini case studies are an especially powerful tool for dog trainers.

 

2. Testimonials/Reviews.

This is when you ask your clients to reviews your services on websites such as Google, Facebook, and Yelp. Don’t be afraid to ask for reviews! A happy client will happily write you a review. Be sure to add a link to review websites in your thank you emails that you send out post-service. Use these reviews on your website and add them to your social media strategy (with the clients’ permission of course!). Be sure to use images when you’re posting on your website and to link to the original review to show it’s real. Feature your happy customers on your website. This can also display what type of pets you accept (and if you offer retail, this is a great tool!). You’ll never, ever want to use fake testimonials or review your own services. Use quotes that are short, specific about the value of your service/product, include a picture, and make sure they match your buyer personas!

 

social proof

 

3. Social Media 

When customers share your business with their Facebook friends or on Instagram, that is another form of social proof! Monitor and save all of this positive promotion (can you say free marketing!?). Encourage social proof on social media by posting photos of pets in your care and tagging/telling their pet parents. There’s a good chance they will share the photos so make sure you add your watermark! Encourage sharing. Other ways social media can serve as social proof is through a referral program, leveraging local Facebook groups, encouraging geotagging on Instagram, adding social sharing icons to your blog posts, and finding ambassadors that will recommend you to their friends, family, and groups on social media!

 

4. Trust Icons

Trust icons are a form of social proof that makes sense sometimes but not always. If you have special certifications, won an award, or were mentioned in a well-known publication, this can help boost social proof. Do you have recommendations from a trusted Vet, real estate agent, or divorce lawyer? Publish them and play it up to your advantage! Use quotes from influencers (that your customers know) about the importance of professional pet sitting. If you have any media mentions or even a celebrity client that endorses you, that could be huge. Try to think like your customer and ask yourself if it would influence your buying decision (i.e. Chamber of Commerce might not impact your decision but being certified in Pet CPR or being insurance and bonded just might!)

 

5. Data/Numbers/Facts 

A single number can be worth a thousand words. What makes you stand out? Have you walked over 100,000 dogs? That shows something – experience! More examples would be 25,000 tired dogs when parents get back from holiday vacations, being a top-ranked service for the past 10 years, an official service provider for the airport, or helping avoid euthanization of 153 dogs because you trained them from aggressive to pet-friendly.

 

6. Other Social Proof Ideas 

Promoting limited availability can be a great tool. Using language like “only a few spots left for the long weekend!” This shows you are an in-demand service and instantly increases your reputation. Waiting lists also make your service sound exclusive. You can also ask your clients to send post-service videos or photos to show a job well done (or change in behavior). Last but not least, use urgency, fear of missing out (FOMO), and time clickers for special offers

 

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facebook contests

Episode 112: What Your Pet Business Can Gain From Facebook Contests

Facebook Competitions can be proven to be a very useful tool in your business for becoming active in your community and even signing on new clients. However, It’s important to realize that when you run a competition you are not going to get 100’s of new customer inquiries. What you will get though is an increase in your following and brand awareness.

It’s then your job to convert those new followers into customers in the future.

Biggest Takeaways You Don’t Want To Miss

 

Why Run Competitions on Facebook?

 

Facebook competitions are a great way to increase your visibility in your area. If you are trying to build your Facebook following, then competitions can be a great way to get in front of new people that perhaps would not have heard of you. People tend to share competitions with friends and family, so it’s a great way to get more people to see your business.

They can also help you create a loyal following. If people enter your competitions’ there are lots of ways to then get them to follow more of your channels and content. You could collect email addresses, invite them to like your page or invite them over to another social channel.

Facebook contests are a cheap way to grow your audience. Running a good competition can be a relatively cheap way of growing your following. If you collaborate with another brand, then you are tapping into an audience you would otherwise have to pay for. Also, people tend to share competitions more freely than they do blog posts or ads for your services. So, this can be great for brand awareness.

facebook contests

The Best Type of Competitions On Facebook

  1. Caption This

  2. Spot the Difference

  3. Guess The….Breed/Location etc?

  4. Share a Picture/Story

  5. Annual Competition

 

Should You Always Give Away A Prize?

I wouldn’t advise giving away a prize every time you run a competition. If you do, then your page will attract people who enter every competition online regardless of the product/Service/Brand. These people are probably not your ideal customers. You could decide that maybe you will run a number of small competitions each week/fortnight and then have one larger competition with a prize every month/quarter/year. Don’t be tempted to run competitions where you give away things like iPads or non-pet related gift vouchers. Again, you will attract the wrong type of person.

Instead, think of people you can collaborate with you have a larger audience you can leverage. For example, there might be a popular pet store in town that would be happy to share your competition on their Facebook Page in exchange for promotion with your client base. It also means you share the cost of the prize.

 

facebook contests

How to Convert Entrants to Customers

  1. Invite them to like your page
  2. Every time someone likes your post you can go into that post and invite them to like your page. If you do this as soon as they have liked the competition post it’s likely that they will like your page.
  3. If you continue to create interesting and engaging content, then it’s likely they will continue to follow you and engage with more of your content.
  4. Create a downloadable freebie that is related to the competition

Can you create something that people can sign up to after the competition, so you can capture their email address? For example, if you were doing a competition about baking for your pets could you create an ebook full of recipes or them. Gather email addresses for larger competitions. If you are running a large competition, then you should get people to provide an email address for entry so that you can market your services to them afterward. Make sure you are clear that you are going to be sending them emails when they enter.

RESOURCES: 

Podcast with Kate telling about her competition:
https://jumpconsulting.net/episode-77-competition-consistency-kate-mcquillan/

Kate’s contest: https://www.facebook.com/noseoftralee/

Kate’s page: https://www.facebook.com/PetSittersIreland/

Pictures for the competition: https://petbusinessowners.com/facebookcompetitions/

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buyer personas

Episode 111: How To Use Buyer Personas To Reach The Right People

It’s difficult to start marketing for your business if you don’t know who you’re selling to. This is where buyer personas come in, a.k.a your “dream client.” In this episode, Erika & I sit down to discuss all things buyer personas such as what they are, how to make them, and how you can use them for your business advantage!

 

Biggest Takeaways You Don’t Want To Miss

 

buyer personas

 

 

What Are Buyer Personas?

Buyer personas are fictional, generalized representations of your ideal customers within your target audience. Think of it like a sketch of a key segment of your target audience. BUT, be sure to keep it realistic. Buyer personas can be used to help you understand your customers, prospects, and who you should be focusing your time on targeting. They can help you tailor content to fill the needs, behaviors, concerns, and triggers of different target audience groups.

 

How Do You Make A Buyer Persona?

First, you’ll have to do some market research and gain insights from your current customer base. Start small. The number of personas you have should depend on the size of your business. Specific targeting allows you to target to get more out of your marketing efforts. You can do research, send out surveys, and interview your target audience. Remember to define from your client’s perspective when creating buyer personas.

 

What Are Negative Personas?

Negative personas are fictional, generalized representations of individuals that you DON’T want as customers. This will help you “get over” people who don’t fit so you can move on. They allow you to not beat yourself up when you pass on a potential client and when new clients try and bargain your rates. In other words, negative personas will save you time! Knowing the type of person you don’t want as a customer is sometimes more important than knowing your customer.

 

How Can You Use A Persona?

Personas allow you to personalize and target your marketing to better relate to segments. For best results, use your buyer personas to create content for your prospective clients to hit them at different stops along their buyer’s journey. For example, you won’t want to use the same messaging to a persona who is in the awareness stage and another who is in the decision stage. Other things to try are:

  • Try segmenting your email marketing. Create campaigns targeted at different personas at each stage of the buyer’s journey.
  • Make a newsletter for each persona.
  • Create Ads and create audiences on Facebook and boost the ads to the appropriate
  • Use negative personas to filter out those who are a bad fit to lower your clicks from ‘bad leads’

 

buyer personas

 

To Set Up Your Persona…

You’ll need to give them a:

  • Name & Photo.
  • Background
  • “A Day In The Life” Story
  • Goals, Hopes, & Dreams
  • Challenges, Worries, & Fears
  • Digital/Online Habits
  • Biggest Influencers
  • How Your Company Can Help Your Persona
  • Common Objections
  • Real Quotes
  • Marketing Messaging & Elevator Pitch

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marketing for your pet business

Episode 106: Bootstrap Marketing Ideas For Your Pet Business (Gain An Extra $10k Per Year!)

When we talk about marketing, there is truly an endless arena of ideas and tactics that we can use for pet business owners to get our name and our brand out there. It can be digital or old-fashioned pounding of the pavement. It can be print or even just a simple graphic on social media. But, which one is going to get me the best bang for my buck? Which one is going to help me grow my business? 

On this episode, Bella sits down with Erika Godwin to take a look at all things bootstrap marketing and advertising for pet sitting businesses. After delving into the world of what makes up a good advertising campaign, Bella shares some of her own personal successful advertising methods that she used in her pet sitting company. Erika Godwin is the Co-Founder and the Chief Marketing Officer of ProPet Software, a boarding kennel, dog daycare and pet grooming management software. She is also an expert on website creation, maintenance, and SEO.

marketing for your pet business

Biggest Takeaways You Don’t Want To Miss

  • There are a number of major problems that pet businesses run into when it comes to advertising. A lot of the time, pet business owners have HUGE time constraints. They’re in the field 10-14 hours a day and are just too tired to work on the business itself. Money also poses an issue, as it can be confusing how much or how little to spend – or there’s just nothing in the budget at all for advertising. Sometimes pet business owners are afraid. They don’t want to do it wrong, lose money, or run the risk of not finishing what they started.
  • For any successful advertising campaign, there are a few key items that need to be looked at. These usually consist of: correct advertisement placement, use of brand colors, use of white space, a specific message, and a specific call to action (CTA). More information about defining your message for your pet sitting or dog walking business can be found here.

marketing for your pet business

  • Pet sitters & dog walkers need to know what they are selling (hint: it is NOT pet sitting or dog walking!). When we look at the big picture, pet sitters are actually selling peace of mind (that you will show up), trust (that you won’t steal from them), and security (that you will keep their information secure). Understanding this mindset and tailoring your advertising to play off of it is key.
  • There are a couple of different ways that we can sell emotions through our advertising. Usually, this is done through colors and images. Different images can elicit different emotions depending on whether you’re using stock photos, professional photos, or even just the casual selfie. All of these can be effective in their own ways, but all of them must be relevant and timely.

marketing for your pet business

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scaling a dog walking business

Episode 104: Scaling A Dog Walking Business Fast With Unique Internal Office Systems

Heather Gaida is the founder, owner, and operator of Trusty Tails Pet Care in Hoboken, New Jersey. Heather started walking dogs in 2006 when she was working on her master’s degree in education. Upon graduating, she loved walking dogs SO much that she decided to continue dog walking instead of going into teaching. Heather prides herself on holding her business to very high standards and is passionate about providing the best pet care around. She is always looking for ways to improve her business’s systems, technology, training, and development for the team. Learn more about Heather and her business on her website, trustytails.com

scaling a dog walking business

Biggest Takeaways You Don’t Want To Miss

  • If you feel overwhelmed in your business and like you’re just spinning your wheels, consider a complete overhaul of your business. It might sound terrifying, but you can truly come out of it with some INCREDIBLE results. This may include raising your prices, developing an employee handbook and training manual, and really narrowing down the services you provide. If we focus on too many things, then NOTHING gets 100% of your attention. Don’t try to be everything to everyone!
  • Do you live in a metropolitan area and feel like you’re constantly hiring and hiring and hiring? Heather found a unique solution to this problem by hiring a human resource manager. An HR manager keeps an eye on where you need more staff or even have too much. They also make sure there is a steady stream of interviews coming in. While it might not work for everybody, it may work for you! This is just one of the unique ways Heather has been scaling a dog walking business. Get in touch with Bella or Heather to learn more.

 

scaling a dog walking business

Show Highlights

  • Who is Heather Gaida and what is Trusty Tails? [1:45]
  • At what point did you realize that you needed a complete overhaul of your business? How did you start scaling a dog walking business? [4:00]
  • When you first started your business, what were all of the services you were trying to provide & what did you end up narrowing them down to? [6:20]
  • How did your life and your business change once you started saying NO to everyone else? [7:00]
  • When did you realize that there were certain functions of your business that you needed to delegate? [9:15]
  • What are some of the biggest mistakes you made in your business and what did you do to rectify them? [12:00]
  • Describe some of your best delegation tips for somebody that’s terrified of that word or has tried it before and failed? [16:45]
  • What are some of your long-term goals and where do you see yourself in a few years? [21:00]

 

scaling a dog walking business

Links

 

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perseverance

Episode 102: After The Death Of A Partner, How One Pet Sitting Business Owner Kept Going

Laura Wright is the owner and founder of PAWright Pet Services. She started this business in 2012 with her husband, Erik, after she was laid off from an insurance company. Neither of them wanted to start over in the corporate world. Since they both had extensive experience with animals, they decided to begin a pet-related company. After Erik passed away, Laura struggled with finding the inspiration and motivation to keep going. Today, Laura describes how she was able to persevere and explode her business after such a tumultuous time.

 

Biggest Takeaways You Don’t Want To Miss

  • How did you make your first leap from going solo to hiring empl0yees? [3:00]
  • What was your first experience like hiring a bookkeeper and a CPA? [7:00]
  • How did you deal with the death of your spouse in terms of deciding to continue on the business? [11:15]
  • The transition from doing the job of one to doing the job of two [14:15]
  • What kind of advice would you give to business owners that experience trauma? [16:30]

 

peseverance

 

Show Highlights

  • If you’re just considering the idea of starting a business, seek out what resources are in your local town. Google “small business” and call up the Chamber of Commerce! There are tons of free and low-cost resources that can provide you with priceless knowledge
  • While someone will never experience the exact same experiences as you, there will always be people that go through very similar events. Lean on those people and let them empathize with you. There will always be someone that can understand what you’re feeling and help you cope. Don’t isolate yourself or beat yourself up about things that you can’t change.

 

peserverance

Links

 

 

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dog walking employees

Episode 101: Goal Crushing From 0 To 15 Dog Walking Employees With Pam Curry

Pam Curry is the owner and operator of Toronto Dog Walking. She and her dog, Holly, moved to Toronto in 2012 with the sole focus in mind of working with animals. In 2015, she founded Toronto Dog Walking and Pam has continued to grow the business at a rapid pace ever since. Currently, she has 15 dog walking employees and is continually adding more. Pam is also one of the most active members in the Jump Mastermind, along with her accountability partner Kristen Corral. In fact, they have been the reigning champions of our monthly accountability challenge for 5 months in a row – wow! Learn more about Pam at torontodogwalking.com

dog walking employees

Biggest Takeaways You Don’t Want To Miss

  • With the help of Bella & the Jump Mastermind, Pam was able to take her business to the next level. When she joined the Mastermind, she was working IN her business non-stop. Her to-do list had a to-do list. 6 months later, she is completely out of the field and has FIFTEEN dog walking employees! Writing down her goals and ambitions was one of the ways Pam was able to keep herself on track along with a team holding her accountable. Instead of being reactionary, she is now productive.
  • Start with a major goal, and then break it down into smaller tasks (mini-goals) that you need to complete in order to achieve that major goal. Try to complete those small tasks every single day. This will prevent you from feeling overwhelmed, and you will feel satisfaction from completing something each day. Before you know it, you will have reached your goal!
  • It’s so easy to hate conducting interviews – but as your business grows so will you, as a person. You will gain more confidence and experience after going through the process again and again. Getting yourself on camera or live video really helps with confidence as well.

Show Highlights

  • Who is Pam Curry & what is Toronto Dog Walking? [2:00]
  • Pam’s Mastermind Success Story [4:00]
  • How did you get rid of your “to-do list” and turn it into long-term goals? [7:30]
  • How do you keep goal-crushing when you have bad days? [9:00]
  • What piece of advice do you have for business owners that feel overwhelmed? [10:50]
  • How did you go from hating video to now having your own talk show? [14:50]
  • What does the future look like for you and Toronto Dog Walking? [22:00]
  • Where can you follow Pam on social media? [24:00]

dog walking employees

Links

 

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join a mastermind

Episode 100: Solving The 2 Major Problems In Your Dog Walking Company

As we celebrate the 100th episode of Bella In Your Business Bella sits down with you personally to solve the 2 major problems every dog walking company faces.

But first, did you know that as of the recording, the podcast has reached almost 40,000 downloads?!?! None of this would have been possible without all of you! In fact, it is the longest-running and most popular podcast in the pet care industry.

 

consistency

Biggest Takeaways You Don’t Want To Miss

  • Whether you’re managing a pet sitting or a dog walking company, one thing is for certain. You can’t do it alone! Seeking the right kind of help that you’re able to delegate tasks to will help you EXPLODE your business. Even with this podcast, there are multiple people working behinds the scenes to produce the audio, write the show notes, create graphics, promote it online, and so much more!
  • Marketing works 2-4 months before you actually hear from that new client. The key is consistency and staying on target. You can do this with social media by creating videos or asking engaging questions. Be different & be disruptive. Ask yourself, “How am I consistently trying to get new clients?” Whatever it is, it has to be visual, attractive, and showing-and-telling.
  • Hiring is disruptive. But you need to make sure that you are always OVERSTAFFED. Otherwise, your business will not grow because you will have to step in the next time someone quits, gets sick, etc. Be an advocate for your business.
  • We’re not always in growth mode and that is okay. At the end of the day, you have to take care of yourself. It’s okay to take a personal breather and be on cruise control.

consistency

Show Highlights

  • The two things you will ALWAYS be doing in your pet sitting business [3:00]
  • Staying consistent with your marketing to gain new clients [6:00]
  • Solving the challenge of hiring [15:00]
  • How to hold yourself accountable [20:00]
  • What do you want to see from Bella In Your Business? [23:00]

consistency

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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google analytics

Episode 97: Optimizing Your Website Using Google Analytics With Brandy Lawson

Brandy Lawson is the founder of FieryFX, a boutique digital agency, and a Chief Online Officer for-hire. Her mission is to help entrepreneurs maximize their impact and success by making the right digital decisions for their business. Brandy’s zone of genius is connecting business goals with marketing & technology strategies. Her superpower is analogies. Sure, it’s not as impressive as teleportation, but it does help clients grasp new concepts faster than a speeding bullet.  Brandy is a mother, a wife, a native of Montana, a current Phoenician, and a co-host of the Northwest Phoenix WordPress meetup. She is also a lover of ridiculous shoes, a captain of her boat on Lake Pleasant, and doesn’t miss an episode of Jeopardy.                                                                                                                                                                                                                                                                        Google Analytics

Biggest Takeaways You Don’t Want To Miss:

  • Brandy started with a pretty unique position in a large company. She was a product director for GoDaddy, she sat between the consumers and the developers. She had to understand the market on multiple levels in order to produce for both interested parties.
  • What is a heat map? It is basically the analytics tool that looks at where people are actually looking on your page. It’s more than just seeing the link that they click on. You can see how far down do they scroll and how long they spend on your sit. Also, it will let you know what are your hot spots on your site. 
  • Jump Consulting has changed so much for the better after seeing the analytics. Looking at the metrics of what is working and what is not. Are you building trust? Measure that! Are you trying to sell items or packages? Then you need to create indicators of trust and what it is people are looking for when they look at your business page.
  • How do you start a conversation with someone that can help you with your analytics? Think of it as a building a house. Each part has a different purpose, just like a home you need an architect, a plumber, an electrician. A website is very much the same. You need the analytical data to back up what you are trying to achieve in your business.
  • It is important to start collecting your data as soon as possible. You don’t even have to understand it at first. But if you are gathering the data, then when you are ready for the next step you will have a base. Once you hire someone or have time to learn, you will already have a place to start.

Google Analytics

Show Highlights:

  • Living at the intersection of Marketing and Technology [1:00]
  • The importance of Google Analytics. Our businesses are online, websites drive business and you need to understand how to make the data work for you. [5:00]
  • Why you need a heat map with on your site. Check out Hot Jar.  [7:00]
  • How does one measure trust? How do you know if people visiting your site trust you as a business?  [10:45]
  • Building your analytics house for your website. [14:30]
  • What is an order taker? And why you need someone who will ask you, “why?” They will add value by understanding your larger technique. [18:00]
  • How to start with improving your website and incorporating Google Analytics on your website. [20:00]

 

Google Analytics

Links:

Check out Brandy Lawson and connect with her online at FieryFX.com

Downloadable Offer:

Check out this great offer! Grab Your FREE Custom Visibility & Conversion Report at https://fieryfx.com/jump

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Google Analytics

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pet sitting employees

Episode 95: Coaching Your Pet Sitting Employees To Success With Niki Ramirez

Today we welcome our friend, Niki Ramirez! She is a Human Resource specialist at HRAnswers.org, who provides full-service HR consultation, compliance support and employee training for small businesses. Their mission is to take care of “HR” so that their clients can focus on their business. Today we’re talking about how to be a coach to your pet sitting employees and why it is so important. 

pet sitting employees

 

Biggest Takeaways You Don’t Want To Miss:

  • We are all natural coaches. But the way that we interact and socialize makes it difficult. Be mindful and focused to practice the skills that are already within us.
  • Coaching is an opportunity to point out what you do well and also offer immediate ways to adjust. It is also  a top opportunity to build relationships and report with our pet sitting employees
  • How often should we be coaching people? We don’t want to be a “mother hen” and we don’t want to go overboard. It is more important to go hard during the introduction time period. When an employee is new you want to coach them more.
  • Counseling vs coaching where do you draw the line? As a leader, you have to send questions ahead of time that guides your thinking. You have to identify that they are going through something but work through it quickly. Let them know you value them and you have a support base for them if needed. But you can’t “counsel” them.
  • Where do you draw the line of counseling or coaching and those personal boundaries? You can’t always get too personal, even though you may want to. You have to have a distinct boundary line
  • Can staff members coach each other? Definitely! In fact, they are a great resource for team building. Find who is doing a wonderful job that will help you grow. Tap into that and help them grow naturally within your company.

 

Show Highlights:

  • What is coaching and why should we coach? We don’t always feel like natural coaches or understand the mindset of how to become an effective coach. It is a way we can change the outcome of the “game” as it progresses. [5:00]
  • What do great coaches do to unlock the best potential of their employees? They often provide a vision for their employees [9:20]
  • Are there different types of coaching? And when should we implement these techniques and why? [13:20]
  • Is there any easy way to say “I’m going to be coaching you?” [15:00]
  • How can you coach stubborn pet sitting employees? We want to boost performance but think about coach vs. discipline. If you coach first, you will probably not have to discipline. But sometimes you have to put them on notice. [19:00]
  • How can you find Niki and tap into her resources? [24:00]

coach

Links

Find and contact Niki for a quick and easy consultation at HRAnswers.org

 

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

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content marketing

Episode 94: Creativity & Content Marketing With Chris Marr

We are honored to be talking to the multi-award winning entrepreneur, Chris Marr. He believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.  Chris is the Founder and driving force behind CMA, the UK’s largest membership organization of its time. He is raising the bar for talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing. So, if you’re wanting to learn all about content marketing then make sure to tun into to this special episode of Bella in Your Business. 

                                                                                                                   content marketing                                                                                                                                           

Biggest Takeaways You Don’t Want To Miss:

 

Always be learning and always be growing.

Life is a journey of growth; figuring out who you are and becoming stronger and better. You can’t stop trying to develop your skills or philosophies and beliefs, you have to evolve.

What is content marketing?

Basically, it is a deep understanding of your prospective customers and how they find and use the information to make a buying decision.  When you learn about content marketing, you are learning about how you have to market a business today. It is a set of techniques, skills and understanding of how to attract customers to your business in the new age of technology. Using all your resources available to access consumer behavior. You have to help people find you.

Develop your unique voice and challenge your own education about your own business.

Growth is important, you need to learn more and become an expert. And content marketing has a huge impact on your personal growth. It can be philosophical, strategic and also, very commercial. You have to learn how to implement it correctly to impact you and your business in a positive way.

Is content marketing social media?

No, it is not. Social media can come out after you have your website and business model set up. Create content that you own on your website that generates leads and sales first, then worry about social media marketing. They are not one in the same.

How do you integrate content into the sales process?

It’s being proactive and intentional with your content. Always be listening to what your customers are saying or asking you when you talk with them. Then when someone new contacts you, you can predict what they will say and you can have your answers ready. Or you can send them content as they go through their consideration stage to the purchase stage. It helps customers feel that they are doing it on their own time, but you are still helping to direct them through that journey a little faster.

content marketing

Show Highlights:

 

  • Who was Chris before he started CMA? He has always been a very real and down to earth guy. But if you go back 10 years ago, he started as a manager at University of St. Andrews in Scotland as a straight-laced business-type manager for about a decade. Slowly, he branched out as he discovered himself as a square peg in a round hole. [2:00]

 

  • In order to figure out what your voice is as a business owner, you have to figure out who you are. What do you and your business stand for? This voice connects with your content marketing. [6:00]

 

  • How do different industries use what they have learned about content marketing to find their customer base? It boils down to sales in all industries. And you have to feel confident that it will drive your business forward. [12:00]

 

  • Audio, Video, Written are your three major rich sources of content that will help buyers purchase your products faster. [15:15]

 

  • What is the buyer’s journey? It includes being a stranger contacting, considering and purchasing your product. [18:40]

 

  • Examples of content marketing with videos and emails and how they have been working for Chris and Bella. [22:00]

 

content marketing

Links:

  • Learn all about the CMA Live Conference with tons of amazing speakers that will help you learn more about content marketing at https://cmalive.co.uk/
  • Find out more about Chris and CMA at http://www.cmauk.co.uk
  • Looking to contact Chris directly? He’d love to hear from you! Connect with him on Twitter – @ChrisMarr101 or email him at chris@cmauk.co.uk

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
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