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Self Care for Pet Sitters

Episode 174: Self Care For Pet Sitters Over the Holidays

Do you think it’s impossible to maintain self-care for pet sitters over the Holidays?

Tis’ the season for a booming business, kids asking when Santa will come multiple times a day, family festivities and holiday cheer. Yet, you’re stuck worrying about your business, keeping your head above the water and possibly planning for 2020.

Don’t let being an entrepreneur ruin your holiday spirit, instead tune in as I hand out some advice on how to maintain self-care for pet sitters over the Holidays!

Self Care for Pet Sitters

Biggest Takeaway You Don’t Want To Miss

As pet sitters, self-care is something that needs to be taken more seriously. The Holiday’s are full of hustle and bustle but it’s imperial that you remember you are the most important person in your business.

 

Treat yourself as such.

The best thing you can do is allow yourself time to relax and properly schedule block in your calendar events/times that you want to focus on self-care.

 

Whether that’s

  • Reading a book
  • Decorating the house
  • Spending time with friends/family
  • Getting a massage

Whatever it may be, make yourself a priority this holiday season.

Self Care for Pet Sitters

Show Highlights

  • Time for Family [1:00]
  • Time for Yourself [5:15]
  • Plan Ahead on Gifts [9:20]
  • Decorate Your House [15:10]
  • Remember Why You’re in Business [16:25]

Links

Interested in where I get my shipping bags? Click the image below!

Pet Sitter Holiday

 

Let’s Connect!

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Holiday Pet Events

Episode 173: Holiday Pet Events You Can Copy in Your Town

One of the best ways to gain exposure to your pet sitting or dog walking company is to host or participate in a holiday pet event. But oftentimes we have no idea what to do, where to do it, or just feel like it takes way too much energy.

When I used to have my company, Bella’s House & Pet Sitting for 14 years, I would participate and host many events.

These events gave me an opportunity to get my name out to the community and a good excuse to walk up to people and talk about my company in a way that didn’t seem sleazy.

Through a lot of trial and error, my events became very successful.

With a little bit of my magic, I’m going to show you how hosting a holiday pet event can be successful in your hometown area too.

Holiday Pet Events

Biggest Takeaway You Don’t Want to Miss

Hosting a holiday pet event doesn’t have to be overwhelming! With my list of holiday pet events you can copy, you too can host an event with all sorts of:

  • Prizes
  • Giveaways
  • Photographer
  • Alcohol sponsors
  • Rescue groups getting piles of money
  • Signs prominently hung outside of businesses with your logo on them.

The Holiday season is the perfect time to host events and spread awareness of your company.

Show Highlights

  • Yappy Hour/ Mutt and Mingle [2:03]
  • Dog Walking Club [3:10]
  • A Dog Hiking Club [4:48]
  • Dog Park Date [5:40]
  • Santa Paws [7:14]
  • The main purpose of the events [8:26]
  • How to have a howling event in your town [9:13]

Links

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

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Episode 172: How To Build Trust In Your Pet Business On Social Media

The idea of being human is so obscure when you think of it. Obviously we are all human. However, nowadays it’s becoming more and more necessary to prove that you are human. Especially when it comes to the internet and consistent technological advances.

How do we remain human in a fast-paced technological world? 

The answer isn’t as simple as we would think. Remaining human has a lot to do with identifying who we are, what we represent and what we want our clients to see. Then, it’s about transferring that human quality not only in face to face contact but through our social media as well.

Thankfully, Bryan Kramer, the founder of the H2H movement as well as Keynote Speaker, TED Talk Speaker,  Coach, and CEO of H2H Companies, a Business Performance Coaching Company, came on the show to teach us more about human to human interactions and how you can build trust in your business on social media. 

Bryan Kramer Headshot

Biggest Takeaway You Don’t Want to Miss

What makes us uniquely human is the way we talk and interact with others. Living in the land of automation has left us with the necessity of differentiating ourselves from online robots and the way to do that is to sound more human. Remaining human is going to be the key factor in building trust in your business!

How do we remain human? How do we make sure we aren’t taking all of the new apps and programs too far?

Your Purpose. 

Your purpose is made up of an equal balance of your inspiration, your vision, and your innovation.

Make sure to prove you’re not a robot and listen in to this week’s podcast with Bryan!

Show Highlights

  • What is H2H? [0:52]
  • How to figure out who we are as a human [3:30]
  • Our why and our purpose [5:05]
  • How do we remain human in a fast-paced technological world? [7:42]
  • The different ways we share in person vs. social media [11:02]
  • How can we find out what traits we innately have? [12:34]
  • 6 categories of sharers [13:41]
  • Body language and first impressions [17:25]
  • What does an agreement look like? [21:35]
  • How do we get away from not delegating and trusting? [25:16]

Uniquely human

Links

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

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Holiday Tips

Episode 171: Hiring Tips for Finding Staff During the Holidays

Its that time of the year again! When September/October hit and everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section.

I think we can all admit that September through December, Holiday preparation takes over.

What’s wrong with that, right? The holiday season is loved by so many! But not everyone has to deal with the stress of trying to hire during the Holidays. We get burnt out trying to find staff during the holidays because people are either only seasonal or not applying at all! Then we get burnt out and it results in an altogether disappointing feeling.

Take back your Holiday season!

Dive in with me as I discuss tips and mindset shifts that we all need in order to take over hiring during the Holiday season.

Hiring During the Holidays

Biggest Takeaways You Don’t Want To Miss

Finding staff during the Holidays can and needs to be taken advantage of! What you need to do is first, check your mindset, make sure you’re going in with a positive, go-getter mentality. Second, streamline your process now! Don’t wait until you’re in extreme need of staff. You need to set up a process now, create a fast system, delegate the hiring tasks, and find your ideal Holiday candidate.

You can take back your Holiday!

Show Highlights

  • Embrace hiring in the Holidays [2:07]
  • Streamline your process [3:06]
  • Create a fast system [5:52]
  • Delegate [6:25]
  • Find your ideal candidate [7:44]
  • Should you hire for long term or seasonal? [11:30]

Hiring During the Holidays

Links

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Join Jump Mastermind

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How Good vs. Bad Graphics Effect Your Business with Annette

Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren’t used to simply sell your business like they’ve been used in the past, instead, they represent your business.

Graphics are the foundation of your brand.

They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.

Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on what it entails to have Good vs. Bad Graphics. 

Good vs. Bad Graphics

The Importance of How You Portray Your Business

In order to grow your business, it is so important to create a quality design that can live in many different elements. Whether you using graphics for print, on the web, or for social, the most important thing you can do to create a quality design is making sure your graphics are consistent.

While your voice and style may change amongst the platforms, your brand style needs to remain the same. The best way to manage your brand style is through a Brand Style Guide and a Brand Voice Guide.

Brand Style Guide

Your Brand Style Guide is a guide to remain consistent about how you want things to appear in relation to your business.

This includes:

  • Brand Colors
  • Fonts
  • Selection of Imagery
  • Logos
  • Explanation of How You Use All of the Above

Brand Colors

Your brand colors should be 3 or 4 colors that you want to represent your brand. Now, it’s important that you don’t just say “pink and blue” this is where you have to be specific. A pink and blue hue can show up differently in different programs, on different mediums and all together can range from light to dark.

You’ll want to get the exact number from your color wheel and document it in your Brand Style Guide.

Fonts 

The fonts included should be two or three fonts you’ll use to represent the personality of your business.

Selection of Imagery 

Your selection of imagery will be ever-changing but should include things like a variety of headshots you’ll use, or different images you want to be the face of your business.

Logos

I’m sure you know you need a logo for your business but it’s actually a good idea to have a couple of logos drafted up so when making your graphics, you’ll have the perfect logo for all mediums.

How You Use All of the Above

In this section, you’ll want to explain how you use all the other items on your Brand Style Guide. Whether that’s where you position your logos, what colors you like to pair together, when to use a certain font, or any other details that you deem important for creating connections through your graphics.

Voice Guide

Your voice guide should show off the voice of your personality. Are you light-hearted or are you serious? Do you say puuurfect or perfect?

All of the simple things that design your company. 

Emotion in Graphics

Evoking Emotions through Graphics

The way your graphics present to the viewer can evoke so many emotions. Like when you saw the adorable sleeping kitten, you probably felt a small connection to how sweet, simple and cute it is!

When it comes to evoking emotion, you want to make the viewer feel a human connection with your company. For our industry, you’ll want to come off as caring and compassionate in all interactions. Always associate your business with natural emotions. 

We’re lucky! 

Everyone uses pet images to promote that human connection because everyone loves going on social media and commenting on pets.

Play the cards you were dealt and use all the animal-loving to your advantage! 

The Effects of Bad Graphics

When it comes to creating the best graphics that resonate the most with viewers, less is more.

Keep your graphics clear and concise. There is nothing worse than trying to jam-pack your graphic with every element possible.

You know how you feel when you go to work and your desk is cluttered with papers, pens, sticky notes, anything and everything that could be in your way?  That uncomfortable feeling, sometimes even anxiety-inducing feeling, is exactly how it feels to look at a graphic will too much going on.

Take Apple, for example, their design is as simple as it gets yet it evokes so many emotions! When you see Apple, you see the company leading the industry, you may even have a sigh of relief knowing everything will be made simple.

Sometimes we will only remember how something makes us feel rather than what was said. 

The 7 Deadly DIY Design Sins

7 Deadly DIY Design

If you’re struggling to put these concepts into practice, Annette’s article, the 7 Deadly DIY Design Sins, is a great way to further your knowledge on what will make or break your graphics.

Annette and Better Marketing with Bella

Have you loved learning from Annette’s 20 years of graphic and design experience? But are you left feeling like there is just no way you can add creating graphics to your daily tasks?

We’ve got news!

Better Marketing with Bella is stepping up our graphic game for 2020 by partnering up with Annette as our graphic designer! Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

Conclusion

Corresponding your graphics from social, to print, to the web, is necessary for growing your business and becoming recognized and trusted in your community. You’ll need to create a brand style guide and a voice style guide to really lay the foundation of how you want to be perceived by the public.

So much of your business is portrayed through your graphics, they need to be top-notch.

You want people to recognize your company in your graphics immediately from your use of consistent brand identifiers and be able to feel your compassion and love for your work through your images. 

BMWB

scheduling social media

5 Strategies To Show Up On Social Media When You Don’t Have Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

scheduling social media

5 Strategies To Show Up On Social Media

Here they are:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

Let’s go over these in a little more depth!

 

1. Find Time For Things That Are Important

If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.

So, if we’re not finding the time, what is the reason why we’re not finding the time?

Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?

After you get off the phone, you could write a post.

You could say…

“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”

What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.

 

2. Recycle or Up Cycle Your Posts

The second tip is to recycle your posts.

You have all this amazing effort and energy that you’ve done. Why waste it?

leveraging technology

by Brian Fanzo

It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.

You can go back to those posts and reshare them or copy and paste them to schedule the post again.

Your insights will show you what your community is actually reacting to.

 

3. Schedule Time In Your Calendar

Schedule time in your schedule like you would have pets.

I know that many of you would never actually miss out on a dog walk.

Let’s make social media a priority.

That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.

via GIPHY

 

4. Use Social Media Scheduling Software

Number four is to use scheduling software.

There are software programs like:

The one that I really love is Agora Pulse because it is like the Lamborghini of social sharing.

One of the best features is social listening, which means anytime anyone says your name, your company’s name, or maybe your area and name, you get an alert for in your Agora Pulse.

Now, I do not suggest that you actually allow Agora pulse to give you notifications in your email, because that can get a little overwhelming.

Sometimes, people say I don’t want to use scheduling software, because it won’t show up on social media. And, that just is not the case.

I have scientific evidence that shows that posting from a third party platform does not actually make it not get seen. I think there was a time like two years ago when that happened, but not now.

If it makes you feel better, you can use Facebook’s native scheduler.

While you can automate the scheduling, you cannot automate engagement. You really do want to just check-in and try to talk with people.

 

5. Hire Someone For The Creative And The Strategy

Now, the fifth and the very last one is going to be to hire someone for the creative and the strategy.

This is a more expensive option, but it ensures that the job gets done.

You can create the graphics and then let the other person schedule them. Sometimes the problem with this is that they don’t know when to post it or what to say.

 

Conclusion

To recap, here are the five strategies to show up on social media we discussed:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

But how do you actually come up with the stuff, right? How do you come up with ideas when your brain is just like wants to explode?

You’ve got:

  • So much stuff going on
  • So many different projects
  • Clients calling
  • Employees asking you questions
  • Your kid tugging on you
  • Your husband or wife wondering what’s for dinner tonight,
  • To pick up the kid pick up from school

Right?

Better Marketing with Bella

So the last thing that most of us as business owners have is the ability and the time to be creative.

This is where Better Marketing With Bella comes in.

We only open up the doors twice a year and it’s coming up.

Here’s our process for new people joining:

  1. People already in the program have the option to join again
  2. We ask our waitlist if they’re interested
  3. We open the program up to the public

You can join the waitlist here.

See you inside the program!

Episode 166: How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.

Biggest Takeaway You Don’t Want To Miss

Email marketing is a great way to keep your audience up to date with what’s going on in your business and humanize your business. Send weekly updates and use the P.S. section to ask them to respond, opening up the line of communication. Your emails don’t need to be long and drawn out, they should simply add value to your reader’s life. With each email, you’re able to show a bit of your personality, this is what people connect with, so be as personal as you can. Specifically, videos are a great way to show your personality and personalize your emails. And remember, on social media, you don’t own your audience, But with your email list, you do!

If you’re still not sure what to write or really don’t have the time to focus on email marketing, I get it. That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program.

Show Highlights

  • How can you recap your week in an email? [3:20]
  • What should you put in the P.S. section? [4:30]
  • How do you segment your audience for better email marketing? [5:35]
  • How can you add value? [6:30]
  • What can you do to build a bond with your audience? [7:00]
  • What’s one of the best ways to share current sales you have? [7:40]
  • How can you personalize your email marketing with videos? [8:05]
  • What does it mean to “own” your audience? [8:30]

 

Email marketing

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Better Marketing with Bella - Social Media Solution

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How To Get Your Community To Know About Your Pet Sitting Business

One of the biggest challenges marketers (that’s you!) face is getting their community to know about their pet sitting business.

We don’t need the entire world to know about our services, just a saturation of those geographically the closest to us.  We need to get them so excited that they are the top of the mind when the need arises for themselves or their loved ones.

I specifically say excited because being known typically means that you have a certain emotion that is being evoked, which means people might not always remember exactly what you do, but they will always remember how you made them feel.

This is the secret sauce.

But how exactly can we become known to our community beyond the usual posting on Facebook, having a blog, a website, Instagram, and shaking hands and meeting other pet business professionals in the area?

This phenomenon is what is your brand saying about you when you are not there? Do you know? Or, not saying anything because people don’t know you can be just as bad.

What Do You Want To Be Known For?

Getting known has to do with getting clear on what you want to be known for. What makes your business unique? There are hundreds of businesses in your area that take care of pets and there are a lot of friends and family that can do it, too.

So, what really makes your business unique and different?

Often times this isn’t the facts or what you do, but it is the how you do it all that matters. That leaves the feeling that gets people talking.

Answering this question will be the key to your success.

Your Unique Competitive Advantage

If your brain is coming up blank I want you to take a minute and listen to this podcast episode when I had Jennifer Diepstraten on. She talked about quantum benefits and it was really enlightening to see how our businesses really were different.

I want you to try to think of 3 – 5 things that your competitors can’t say that you can.

Use these questions below to help you fill in the blanks:

Are you memorable for your:

  • Story?
  • Name?
  • Logo?
  • Operations?
  • Cost (high or low)?

Use this in all your marketing.

Talk about it at events. Make it apart of your unique story that no one else can tell. Mark Schafer is really good at this. He is the author of KNOWN — The handbook for building and unleashing your personal brand in the digital age.

He presented in the Mastermind and really pushed our beliefs on how exactly we were accomplishing this in our own marketing…

How we were going to stand out and actually hold space for the pet parents in our community to actually belong.

Check this out:

 

 

Pretty powerful, right?

That is the type of goodness we have in the Mastermind.

It was really eye-opening as to how to stop doing the same things that everyone else does and start doing the unique things in our own business marketing.

So How Can We Stand Out On Social Media To Be Known In Our Community?

Ah!

This is the million-dollar question, isn’t it?

I mean we know that 68% of Americans use Facebook. Oddly enough the same exact percentage also have pets according to the 2017-2018 National Pet Owners Survey

(Side note…I thought that was crazy that they are BOTH 68% when I was writing this article too! LOL) 

There is no doubting the fact that our clients are on Facebook. Instagram is close behind. They are the sister to Facebook and growing just as fast.

Did you know that over 70% of users are under 35 years of age? Do you also realize that the buying power of this segment is major with many waiting until much later in life to start a two-legged family so they are able to pour a lot of their discretionary income into their four-legged loved ones?

We have to know the latest trends in social media.

We have to know how to connect with others, but we also have to know how to get them to:

  • Reshare content
  • Spread it virally in their local community

Even though likes are going away on Instagram, (did you know that?) we can still show the social proof of the engagement of the people who actually stop their scroll long enough because they find us interesting or relevant enough to interact and respond to our posts.

The Value Of Being A Resource In Your Community

Do you want to be a drive-by or a destination in your community for the best pet sitting business?

Imagine being the first thought of pet resource in your community. I am talking about getting all the calls from people saying things like…

“I need something for my pet — I know you don’t provide it, but I thought you would know.”

This basically means they are thinking of you as the thought leader or expert in your town.

This is powerful.

This is top of the mind awareness. But if you have no unique presence, no professional presence online…

Then this is going to be pretty hard to accomplish.

We need to stand out on social media by having professional graphics, captivating captions, and reactive engagement with our communities.

 

Here is Exactly What You Can Be Posting Every Month To Be Known (And Shared) In Your Communities:

 

How to get your community to know about your pet sitting business

 

Here are my thoughts on ways to be seen in your local community:

  1. Facebook Lives and Blogs: Write two blogs that are meaningful and follow them up with a Facebook live (record the video to embed in the blog post)
  2. Professional Graphics: Post at least 8-10 professionally made graphics with an interesting description that reflect your branding, logo, and colors. The graphic is there to capture attention and the copy is there to engage the reader.
  3. Videos: Once a week, create a square video for Instagram and be sure to convert it to vertical for Facebook to have the most visibility across platforms. Be sure to keep it to a good time limit and not to overpower the message as an advertisement.
  4. Facebook Video Cover: To give an impression that you keep up with your marketing, are trustworthy, and up to date on all the new things, impress your viewers with a new Facebook video cover each month highlighting something relevant to the time of year.
  5. Email Marketing: Since Rover is sending emails out weekly, I highly suggest that you do yours at least twice a week. Make it about your clients, be relevant, use minimal design elements. The sole purpose of this is to elevate you as a thought leader. Even if they don’t open it.
  6. Instagram and Facebook Stories: The viewership of these two platforms is growing exponentially. Creating stories in real-time WITH professionally produced graphics that link together for a common message is powerful and underutilized. Not to mention, very much reusable as you build an arsenal.
  7. Thought Leaders: Follow social media thought leaders like Mari Smith, the Queen of Facebook and Jenn Herman, the world’s forefront blogger and author on Instagram to stay in the loop. They’re both my friends. 🙂 Follow them. Read every update.

 

Conclusion

If you do all of this, you will be well ahead of your competition and other pet sitting businesses in your area.

You will be perceived as a thought leader, someone who is on top of it all, and someone they can trust.

You will want to connect with other key influencers in your area and prompt them to share your hard work so you can be helpful to them and their brand, their communities, and of course expand your own.

Better Marketing with Bella

If any of this seems overwhelming, you can actually get all that is listed above and more for the lowest price ever offered via Better Marketing with Bella.

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

 

Episode 140: 12 Ways To Automate Your Pet Sitting and Dog Walking Business

Want to learn all the ways you can automate a pet sitting and dog walking business?

If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.

If you are in the process of building and scaling your business, it is even more important. You are going to want to make sure you have as much automated as possible so when you hand the baton off to an office manager they will have the most efficient workflow and you won’t spend extra money on extra hours! Let’s dig in.

Biggest Takeaway You Don’t Want To Miss

There are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”

Show Highlights

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

    1. Click this link – Bella In Your Business
    2. Click on the ‘Subscribe’ button below the artwork
    3. Go to the ‘Ratings and Reviews’ section
    4. Click on ‘Write a Review’

Jump & Scale

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legal mistakes

Episode 135: Legal Mistakes Entrepreneurs Make With Bobby Klinck

Bobby Klinck is a lawyer, but he’s not your typical lawyer.

Sure, he went to Harvard Law School and worked prestigious law firms, but if you look at the big whiteboard in his office, you won’t see much about the law. It’s filled with tasks related to platform building, inbound marketing, and sales funnels. Bobby is a full-fledged online entrepreneur, whose area of expertise is the law. He helps other online entrepreneurs safeguard their online businesses.

 

legal mistakes

Biggest Takeaway You Don’t Want To Miss

No two businesses are alike. That’s why it’s important to have a lawyer and a CPA that you can trust and understand. Don’t just follow advice blindly. You want someone that can explain to you WHY they’re making certain recommendations for you.

 

Show Highlights

  • What’s the difference between an S-Corp & an LLC? [2:45]
  • What should we know legally-speaking about being an S-Corp vs. an LLC? [7:45]
  • Can you give us the run-down on partnerships and the legalities behind them? [11:45]
  • What does an LLP do? [13:00]
  • From a legal standpoint, can we uphold our service contracts through click-here-to-agree contracts? [17:15]
  • Where can our audience find Bobby online? [19:45]

 

Special Offer

Check out Bobby’s free training site for online entrepreneurs, The Online Genius Academy:  www.youronlinegenius.com/academy.

 

legal mistakes

 

Links

 

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jump & scale

Play
social selling

Episode 134: Social Selling In Your Pet Business With Rebekah Radice

Rebekah Radice is the founder of RadiantLA, a digital marketing training and development company, International Keynote Speaker, creator of the PREP Performance Method, and the author of, “Social Media Mastery: A Comprehensive Guide to Strategic Growth.”

With over 20 years of experience, Rebekah has trained thousands of growth-driven leaders on her PREP™ Performance Method.

Through this four-step process, entrepreneurs to enterprise get the skills, systems, and processes necessary to improve social media engagement, generate quality leads, turn conversations into conversions, and increase revenue.

 

social selling

Biggest Takeaway You Don’t Want To Miss

  • Being authentic on social media is more important than ever in order to use social selling to cultivate our audience. We can leverage social media to gain new clientele by telling stories and just sharing what goes on in our lives in the day-to-day. Social media might be the first place people find you, the last, or somewhere in between – but it is crucial nonetheless.

 

Show Highlights

  • What’s the difference between social media, social selling, & social networking? [2:30]
  • How can we use social media to create new customers? [10:00]
  • Do you think that social media for service-based businesses is a first-line or second-line of ‘attack’? [15:00]
  • What ONE social media site drives the most amount of traffic, generally? [19:30]
  • Where can our listeners find you online? [21:00]

 

social selling

 

Links

 

social selling

 

Special Offer

 Get your FREE download for The Social Selling Blueprint – The 4 Step Process To Using Social Selling Successfully In Your Business. Learn how to convert your social media audience into clicks, subscribers, and sales. Download here: https://rebekahradice.com/socialselling/

 

Share The Show

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jump & scale

Play
transform your business

Episode 133: How To Transform Your Pet Business In Just 365 Days With Becki Davis

Becki founded her business, Prefurred Pet Care Services, in 2016 after an incredibly difficult period of personal change and loss. Her hobby quickly became serious, and Prefurred is now an award-winning business employing 13 people!

 

 

transform your business


 

Biggest Takeaway You Don’t Want To Miss

The way that we respond to life, not react to it, determines what happens to you now and in your future. We have to make the lives that we want, and not just wait for it to fall into our laps.

 

 

transform your business


 

Show Highlights

  • Who Is Becki Davis? [2:20]
  • What happened with one of your IC’s? [3:20]
  • What was it about the Employee Quickstart & Bosses In Charge Mastermind that helped you? [5:45]
  • What’s the difference between a regular pet sitter Facebook group & the Bosses In Charge Mastermind? [7:45]
  • What did your business look like in December of 2017 and what was the big goal you set for yourself in January of 2018? [10:30]
  • How did being able to look back at all the progress you made over the past year make you feel? [13:15]
  • What advice do you have for other pet business owners that want to transform their business, but aren’t sure how? [15:50]
  • Tell us your story about when you were waiting tables and you learned that the restaurant was closing. [18:00]

 

 

transform your business


 

Links

 

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jump & scale
http://jumpconsulting.net/scale
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live streaming

Episode 132: Leveraging Live Streaming For Your Business With Stephanie Liu

Stephanie Liu is an award-winning digital marketing strategist and live streaming expert. As an ad agency veteran, she spent the last decade and a half helping Fortune 500 companies go from unknown to unforgettable by using social media. As the host of Lights, Camera, Live®, she shines a spotlight on the best and brightest marketers in the industry. Her signature course Lights, Camera, Live is the only online interactive course that teaches you how to turn your ideas, skills, and experience into a captivating live stream.

Biggest Takeaway You Don’t Want To Miss

  • With the Internet and social media as a whole moving further and further away from written content, and closer to audiovisual content, live streaming has become a dominant marketing opportunity that you DON’T want to skip out on. When your audience has the chance to interact with you and your business in a raw, authentic, and live way – it can really build a meaningful relationship.

Show Highlights

  • Who Is Stephanie Liu? [1:00]
  • Why should business dive into live-streaming? [2:45]
  • What’s the biggest mistake you see business owners make when live streaming? [5:30]
  • What is the snooze function on Facebook? [6:20]
  • How can we brand our live streams? [7:20]
  • What can we do to get our audience to watch our live streams? [10:00]
  • The Why/What/How/What-If Formula [11:25]
  • What are some advanced tips regarding live streaming? [14:45]
  • How can we take a live stream and repurpose it in different ways? [16:00]
  • Any final thoughts you’d like to share? [18:00]
  • Where can we connect with you online? [19:15]

Special Offer

Links

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chatbots

Episode 131: All About Chatbots With Kelly Noble Mirabella

Dynamic. Engaging. Totally rad. These are a few words you might use to describe your latest Facebook video … but they also apply to Kelly Noble Mirabella, self-described social media geek and marketing consultant with Stellar Media Marketing.With more than 11 years of social media marketing experience—and more than a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos and classes.

Long before social media savvy was status quo, Kelly recognized how social media can take brand recognition, customer engagement, and marketing efforts to a radical new level. What’s more, Kelly has spent the past two years learning to build Facebook messenger bots (aka “chatbots”), and now teaches others how to build them with simple, entertaining and, sometimes, 80s-themed tutorials.

Today, she teaches entrepreneurs, small business owners, and working professionals how to use social media to improve their businesses and achieve their goals.

 

chatbots

 

Biggest Takeaway You Don’t Want To Miss

  • Chatbots are some of the latest and greatest marketing technology that we have access to as business owners. They might seem complicated and daunting, but they really aren’t! You don’t need to be a programming or computer science expert to use one.

 

Show Highlights

  • What is a chatbot? [3:20]
  • What is the 24 + 1 rule? [6:00]
  • Are there things people should NOT do with chatbots? [7:00]
  • How do we get started with chatbots? [9:15]
  • What’s the difference between emailing your client list vs. chatbots? [17:15]

 

Special Offer

 

Links

 

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training employees

Episode 130: Training & On-Boarding Employees With Rob Balasabas

Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You may also find him engaging with their private online community of over 14,000 (and growing) online course creators inside the “Thinkific Studio” Facebook Group.

Rob joined the Thinkific Team in 2016, as a Customer Champion where we worked closely with customers to get their Thinkific sites off the ground, and quickly making the leap into the Marketing Team in early 2018. You may see Rob talking about Thinkific, Online Courses, and Digital Marketing strategies on webinars, livestreams and podcasts. When he’s not doing that, you can find him in line at the local taco food truck outside the office or a local coffee shop sipping on a “double-double” 🙂

 

training employees

Biggest Takeaway You Don’t Want To Miss

  • Thinkific’s powerful, all-in-one platform makes it easy to share your knowledge, grow your audience, and scale the business you already love. Whether you’re educating 10 students or 10 million, feel confident that you’ve got the easiest technology and best support in the business. Create and sell online courses and membership sites under your own brand, and see first-hand the impact teaching online with Thinkific will have on your business.

 

Show Highlights

  • Who is Rob Balasabas? [2:00]
  • What is Thinkific? [3:45]
  • How can a pet sitting business owner use Thinkific for ongoing training for their staff? [8:45]
  • Can we use Thinkific as a marketing tool? [12:15]

Special Offer

  • When you sign up with Thinkific with Bella’s affiliate link, you get a TON of bonuses like:
    • 1 Month Free on the Thinkific Pro Plan
    • An on-boarding call with a Thinkific On-boarding Specialist
    • Premium Training Courses

Sign Up Here: https://bit.ly/2RwNBmc

Links

 

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social media strategy

Episode 129: The Relationships Behind Social Media With Chris Strub

Chris Strub is the first person to use live-streaming and Snapchat in all 50 U.S. states. He’s also the author of 50 States, 100 Days: The Book, and is the CEO of I Am Here, LLC.

 

social media strategy

 

Biggest Takeaway You Don’t Want To Miss

  • Social media is more important now than ever and it truly is an aspect of your business that you don’t want to ignore or write off completely. It can help you make meaningful connections and engage your with your core audience in an authentic way. The biggest mistake that business owners make is that they post on social media because they feel like they have too. It’s important to be authentic and post relevant, quality content – otherwise people WILL see through it. Develop a strategy that you can commit to and see how it can take your business to new heights.

 

Show Highlights

  • Who is Chris Strub? [2:00]
  • Why should I incorporate a social media strategy into my business? [3:30]
  • What social media apps should pet sitting business owners be focusing on? [6:45]
  • How often should I be posting and engaging on social media? [11:30]
  • What do you say to people who think social media is a waste of time? [17:00]
  • Why do you prioritize attending live events? [19:45]

 

social media strategy

Special Offer

 

Link

 

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corporate america

Episode 128: Going From Corporate America To Small Business Owner With April Cox

April is a dog mom of 2 that just recently left corporate America to run her daycare and boarding business, Rocky’s Retreat. Rocky’s offers a boutique experience that allows dogs to thrive.

corporate america

Biggest Takeaway You Don’t Want To Miss

  • There’s never going to be “perfect time” to leave your corporate job to become a full-time small business owner. There will always be another hiccup or another goal you want to hit before taking the plunge. April’s advice? Acknowledge your fear but don’t suppress it. Oftentimes doing something scared can be the kick-in-the-pants you need to propel yourself to greatness!

 

Show Highlights

  • Who is April Cox? [1:45]
  • What was your intention for the business when you purchased it? [2:20]
  • What is your relationship with fear? [3:40]
  • Can you describe your goal for leaving Corporate America? [7:00]
  • How did you learn to be a caretaker for other people’s dogs as opposed to caring for your own? [9:00]
  • In what ways did your life change when you left Corporate America? [10:20]
  • What’s your advice for someone that wants to leave their full-time job to focus on their business, but hasn’t been able to bring themselves to do it yet? [12:00]
  • What attracted you to buy Rocky’s Retreat? [14:00]

 

Special Offer

  • Get a free gift for signing up to April’s email list at www.rockysretreat.com. She sends out great info like tips and recipes!

 

corporate america

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sales funnel

Episode 127: The Three Types Of Videos With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled, in shared creativity, and in the power of defining your why. Dave shares this message through the creative process of making videos.

 

sales funnel

 

Biggest Takeaway You Don’t Want To Miss

  • When we talk about the three types of videos, we have awareness videos, consideration videos, and decision videos. Each of these types has a different format, aim, and result when marketing our businesses. For each of these types of videos, we want to market them on our Facebook business pages, our Facebook personal profiles, and the big one – YouTube. By creating these different types of videos and promoting them in different areas, we can maximize our video marketing efforts for our businesses.

 

Show Highlights

  • Who Is Dave Feinman? [1:30]
  • What are the three types of videos we should be creating? [2:30]
  • Where do we promote our videos? [5:30]
  • Can a small pet sitting company get on the first page of Google? [8:00]
  • What’s the third kind of video we should be using? [9:00]
  • How can we use Facebook Ads and the Facebook Pixel? [13:00]
  • How do we promote our videos on YouTube? [15:00]
  • Can we get the same kind of SEO if we only use Facebook? Or do we need to use YouTube? [16:00]
  • What’s the third place we should be posting our videos? [18:00]
  • What is the correct order to post and promote our videos? [20:15]

 

Links

 

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virtual assistants

Episode 126: All About Virtual Assistants With Trivinia Barber

Trivinia is the founder of Priority VA – a boutique Virtual Assistant Agency that matches elite level entrepreneurs like Todd Herman and Ray Edwards with highly skilled virtual assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate.

 

virtual assistants

Show Highlights

  • What should we outsource? [2:00]
  • How do you know when you’re ready to hire a virtual assistant? [4:00]
  • If there is a communication breakdown with a virtual assistant, does that mean the trust is broken? [9:00]
  • Can you describe the different levels of delegation? [11:30]
  • How do we know when we’re ready to say goodbye to a toxic relationship? [15:00]
  • What’s the best way to communicate with our team? [17:00]
  • What do you love the most about PriorityVA and the people that you serve? [21:00]

 

virtual assistants

Special Offer

 

Links

 

virtual assistants

 

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quantum benefits

Episode 125: Quantum Benefits With Jennifer Diepstraten

Jennifer Diepstraten is the CEO and founder of High Ticket Sales Success. She helps entrepreneurs to raise their fees, gain confidence, and find the words to close big sales with ease. Jennifer has grown my own coaching and consulting business to multiple 6-figures in less than two years, sold over $14 million in sales with her sales conversation system, and coached for one of the largest personal development companies in the world.

 

quantum benefits

Show Highlights

  • What are quantum benefits? [2:00]
  • Why does positioning your quantum benefits allow us as business owners to raise our rates? [12:00]
  • How can you get in contact with Jennifer? [20:00]

 

Special Offer

Grab a copy of Jennifer’s FREE e-book, 9 Secrets To Increase Your Fees, Convert More Sales, and Magnetically Attract Top Dollar Clients Who Want To Hire You Before Ever Meeting You!, here: http://highticketsellingbook.com/

 

Links

 

quantum benefits

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Jump & Scale

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storytelling

Episode 124: Connecting With Clientele Through Storytelling With Gael Gilliland

Gael Gilliland is the founder of The Legacy Recorder, and is passionate about helping every person record their life story for future generations to cherish. She is also a freelance writer and millennial mother of three future creatives, who in the present day give her daily inspiration and a few grey hairs. Learn more about Gail at her website, https://www.thelegacyrecorder.com

 

storytelling

Biggest Takeaway You Don’t Want To Miss

  • Storytelling isn’t just reserved for extroverts or those with a sales background. In our lives, we all are storytellers in one way or another. Incorporate this in your business and you will start to see stronger connections with your clients and your staff.

 

Show Highlights

  • Who is Gael Gilliland? [1:45]
  • Why is storytelling so important? [2:15]
  • Who should be telling stories? [5:30]
  • Is there a template we can follow for storytelling? [6:30]
  • What does storytelling look like? [8:00]
  • Is there an example of storytelling that you use in your own business? [11:00]

 

storytelling

Special Offer

Create a memorable holiday moment with someone you love (like mom or grandma) by helping them tell their stories. This free mini-course walks you through the basics to get you started: https://gael-gilliland.mykajabi.com/p/Work-with-someone-you-love

 

Links

 

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hiring

Episode 123: Solving The Hiring Problem In Your Pet Business

Abbie Hawkins is the Senior Channel Account Manager for JazzHR, the best hiring software in the pet industry. Listen in to see how over 60 pet sitting companies are turning their “I don’t have anyone to hire” problem into “I have too many qualified applicants to sift through” This is a great episode you will want to hear!

 

hiring

 

Biggest Takeaway You Don’t Want To Miss

  • The two problems you will always be solving in your pet sitting or dog walking company is getting more clients and getting more staff. By having a consistent, on-going hiring funnel, we can solve the problem of staffing once and for all. By always having an abundance of staff that are able to step in at any moment’s notice, you are preventing yourself from being held hostage in your business. Hiring isn’t a means to an end – it is an on-going process!

 

Show Highlights

  • How do we change the mindset from hiring one person to having an actual hiring funnel? [5:00]
  • What happens if you don’t have the right amount of staff? [6:45]
  • How does JazzHR solve the hiring problem on a global scale? [8:00]
  • What are some tips to having a strong hiring ad? [11:00]
  • Can you describe what a knockout question is? [14:00]
  • What are some sample hiring flows you’ve seen in other businesses? [18:00]
  • How do I proceed when I have resignations and new positions to fill? [18:45]
  • Any suggestions to bring in more applicants? [23:00]

 

Share The Show

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Links

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disaster preparedness

Episode 122: Disaster Preparedness In Your Pet Sitting Company

Nicole Brown Packin is the CEO of Miami Pet Concierge based out of Miami, Florida. Since MPC’s opening in 2007, Nicole has continued to grow and learn as much as she can about animal welfare. She earned her Small Animal Massage Practitioner (SAMP) Certificate in Maintenance, Performance, and Rehabilitation Massage from Northwest School of Animal Massage. Nicole specializes in Myofascial Release Therapy (MFRT), Trigger Point Therapy (TPT) and Stress Point Therapy (SPT). Nicole is the only SAMP in South Florida with these unique set of massage credentials.

 

disaster preparedness

 

Biggest Takeaway You Don’t Want To Miss

  • Be a leader in your community. Get a notice OUT of what you expect from your clients and what they can expect from you. Update them every single day. Do not be a superhero. Let your staff know that you are leading by example and guide them. Be sure to stock up with all the necessary supplies and make a resource list for places of refuge. Your staff are going to want to be heroes, and you want to make sure that you appreciate their offer, but their family and pets come first.

 

Show Highlights

  • What are the first steps you need to take during a natural disaster to protect your clients, staff, and community? [3:00]
  • What’s an example of a sample letter to send to your clients during a natural disaster? [5:00]
  • How else can we “take it up a notch” to help destress our clients? [6:45]
  • Can you describe some of the things we need to prepare for in the event of a disaster? [10:00]
  • Summarize the key takeaways of what we should know about disaster preparedness? [17:00]

 

DISASTER PREPAREDNESS

 

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Links

 

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storytelling

Episode 121: Adventure, Experience and Storytelling With Mia Voss

Mia is an experience junkie and wants to take you along with her. She has been building an online audience for years, enticing them with engaging interviews on every topic imaginable. Mia has been the producer, host and guest on more than 300 online show episodes and has interviewed more than 500 guests. Mia combines a business model of adventure, experience and storytelling. With each city, she brings out the best in each experience, shows her audience who they need to know, where they need to be and what brands are for them.

 

storytelling

 

Biggest Takeaway You Don’t Want To Miss

  • Consistency is what you define it as. So often as business owners we have fantastic ideas, but for one reason or another, we just stop implementing them. Or we get busy with other things and forget. Consistency builds your business as well as your brand and helps your clients trust you. If you commit to going live once a week, stick with it! Results will follow as long as you keep persevering.

 

Show Highlights

  • Who Is Mia Voss? [2:00]
  • In what ways did you use storytelling on your recent trip to Italy? [4:00]
  • How did you overcome self-doubt to go after what you want? [5:30]
  • What does consistency do for you in your business and your brand? [7:00]
  • Tell us about how cars play a role in your business and how that intertwines with overcoming self-doubt? [11:00]
  • How often have you been told “no” in your life and what does it make you feel? [16:00]
  • Final Thoughts? [18:00]

 

storytelling

 

Links

 

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  1. Click this link – Bella In Your Business
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relationship marketing

Episode 120: Relationship Marketing & Buyer Personas With Jessika Phillips

Jessika Phillips helps people master Relationship Marketing, Speaker,  as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

 

relationship marketing

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [2:00]
  • How do I get started with relationship marketing? [6:00]
  • How do we tie in relationship marketing with buyer personas? [14:00]
  • What does a relationship marketing plan look like and how do I know if it’s working? [18:30]
  • What should we be doing on social media to start implementing relationship marketing? [24:45]
  • Describe your FREE social media toolkit? [26:00]

Special Offer

 

Links

 

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Play

Episode 119: Creating Authentic Video For Your Pet Business With Chris Bryant

With new pet sitting and dog walking companies popping up every day (not to mention Rover & Wag), setting ourselves apart is becoming increasingly difficult in a world full of noise. One of the top ways that you can set yourself apart is by using authentic VIDEO in your business. Today, I sit down with Chris Bryant, an expert video producer, to talk about the ways video can help you stand out in the crowd as well as what types of video are better than others.

Chris Bryant was born in Danbury, Connecticut and has had a fascination with telling stories through moving pictures since Jurassic Park stomped into theaters in 1993. He launched his video production company back in 2005. In 2013 the company was rebranded as Empire Studios, where he is currently Creative Director and Principal. He also run Studio 12 Academy, an educational resource focused on video production and running a business around it. Chris is sought out for his knowledge in video marketing, and has been featured in Business News Daily, Inc., Momentology and the Everyday Power Blog, among other publications.

 

authentic video

 

Biggest Takeaway You Don’t Want To Miss

  • The most common misconception with video is that is has to be professionally done and movie-star quality. This is NOT true. In our industry, I like to say that we are truly selling three things: trust, security, and peace of mind. It may sound a little backwards, but having every single video you make be professionally done can cause people to tune out and not trust you. It can look disingenuous! Chris’s rule of thumb is that for every 10 videos you do, really only 1 of those should be professionally done while the other 9 are more off-the-cuff. Video is a way to show your audience YOU being YOU! They want to see you be real, raw, and authentic.

 

Show Highlights

  • Who is Chris Bryant? [2:00]
  • Why do business owners NEED video and what type? [4:00]
  • How does video build a personal connection along with trust and credibility? [5:00]
  • Should video be perfect or imperfect? [7:00]
  • How important is the audio aspect of video? [10:00]
  • How does working with a videographer work? [12:00]
  • What are the biggest mistakes people make when creating videos? [17:00]
  • What are some great online resources for video? [20:45]

 

authentic video

 

Special Offer

  • Go to studio12academy.com/bella and you can receive 50% Chris’s upcoming video course, 8 Steps To Creating Amazing Video On A Tiny Budget, launching in November! Also, the first 50 students to sign up are automatically entered to win a $500 camera slider.

 

Links

 

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leveraging technology

Episode 118: Leveraging Technology in Social Media With Brian Fanzo

Leveraging technology can take many different forms: video, audio, social media, and more. The real key ingredient is one-to-one interactions in a public forum. This week Brian Fanzo discusses how to do just that. Brian Fanzo inspires, motivates and educates businesses on how to leverage emerging technologies and digital marketing to standout from the noise and reach the Millennial and Generation Z consumers.

 

leveraging technology

 

 

Biggest Takeaway You Don’t Want To Miss

  • There’s a lot of noise in this world between the Internet, the 24-hour news cycles, and more. The best way to cut through the noise is to just press the damn button! It doesn’t have to be video or audio. It can be any one-to-one conversations in a public forum. This can extend to Facebook, Twitter, Instagram etc. to help build trust online and keeping that trust online (the hardest part!).

 

leveraging technology

Show Highlights

  • What is “press the damn button?” [2:20]
  • How do you lose trust from your online audience? [5:45]
  • What is the best way to build people’s trust and keep it? [6:45]
  • Tell us the name of your podcast and where can people listen? [9:00]
  • How can we get over trying to be perfect? [11:00]
  • What is upcycling? [17:00]
  • What’s the difference between recycling and upcycling? [19:00]
  • How can people find you online? [24:00]

 

Links

 

leveraging technology

 

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instagram secrets

Episode 116: Instagram Secrets For Your Pet Business With Jenn Herman

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

 

instagram secrets

 

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

Show Highlights

  • Who Is Jenn Herman? [1:00]
  • Why Do I Need Instagram In MY Business? [3:00]
  • What Are The Different Ways Consumers Can Use Instagram? [5:30]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [9:00]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [11:45]
  • Should You Always Use A Location Tag? [16:00]
  • What Kind Of Strategies Can I Use For Hashtags? [17:00]
  • How Often Should You Post On Instagram? [25:00]
  • Why Should I Have A Kick-Butt Instagram Page? [28:00]

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

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life goals

Episode 115: How Your Pet Business Can Support Your Life Goals

Carrie Wallick is the owner iCare4pets. She has been in business for 4 years and started using employees for almost a year and a half. Carrie was a former teacher for 8 years until she decided she wanted a career change and began brainstorming ways she could use her passion for animals to support her life goals. 2-3 months later, Carrie was using Facebook groups and word of mouth to get pet sitting clients, and her business was born. Learn more about Carrie’s business at icare4pets.com

life goals

Biggest Takeaways You Don’t Want To Miss:

  • When first starting your business, it’s really important to determine a set service area. You want to know if your model is going to be expansion vs. saturation. Expansion would mean that you cover many different areas of the city (or even multiple cities). Saturation would imply focusing on one specific city or even area within a city and honing in your marketing efforts to that region. Carrie describes how that after driving for hours on end every day for months, that she quickly decided that saturation and micro-targeting an area was going to be the best fit to support her life goals. Which model do you think would support yours?
  • Sometime it can pay to be picky! We often think that we have to say yes to every person that calls or emails us – but this is not the case. In fact, a lot of the times you will be spending MORE time and energy on “problem clients” than you’re gaining. Be picky not just geographically, but make sure your clients fit your client avatar/buyer persona. Accepting only the clients that fit your business model will end up being MUCH more worth it in the long run.

 

life goals

Show Highlights:

  • Who is Carrie Wallick and how did she start iCare4Pets? [1:00]
  • What were your initial goals for your business? [3:00]
  • What was a typical day when you first started your business? [4:00]
  • How did you decide that covering a huge area wasn’t an option for you? [6:00]
  • What advice would you give to yourself when you were first starting out? [9:00]
  • How did the stress of starting out affect your home life? [10:00]
  • Why didn’t the IC route work for you? [14:00]
  • How do you fight and push past your demons? [18:00]
  • What was it like adopting your new baby? [20:00]
  • How did your business adjust during Hurricane Irma? [22:00]life goals

 

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life goals

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partner with your pet business

Episode 114: How To Have Your Community Begging To Partner With Your Pet Business

Imagine if you could have the town talking about your business? Or if you could have other pet businesses contacting you to work with you and partner with your pet business?
Maybe the local pet store having a flyer in every bag that leaves their store with a purchase and your company’s name on the tip of the tongue of the local vets, trainers, and groomers? Wouldn’t it be nice if your business was the business always popping out the best and most valuable and relevant news.

Today we are going to show you exactly how to become the talk of the town and start partnering with people to help elevate your level of “expert” in your community and become known.

partner with your pet business

 

What Businesses Should I Partner With?

The first thing you’ll want to do is look on a prospective business’s social media pages. You want them to have a social media following that you can leverage. It is a partnership, which means you BOTH have to pull your weight. I would almost go as far to say that if they don’t take social media seriously, you shouldn’t try to partner with them.

BELLA TIP: The book “Known” by Mark Schaefer will help explain all of this in greater depth.

 

How Do We Approach A Business I Want To Partner With?

It can be scary approaching a potential business that you want to partner with, especially if you are a smaller company or not that well known (yet!). The first thing you can do is to like, comment, and share their content on social media. You can also message their business page and ask questions. Try to find out WHO is controlling their social media (this is often their designated media person). Use what Erika and I did as an example! 🙂

 

partner with your pet business

 

How Can I Offer Value In A Partnership?

One idea is that you can offer to interview them on either your business page or their’s. It will help them get more exposure while you are providing a valuable resource for your audience! You can also pitch them to be a guest blogger on your website, or you to be a guest blogger on their website. Again – gets you exposure and you are providing value to your community. Lastly, don’t be afraid to simply just ask them what their needs are. Maybe they want more advertising, clients, or employees. Whatever it may be, find out and brainstorm some ways you can help! Don’t be afraid to pitch ideas of how they can partner with your pet business.

 

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