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pet sitting employees

Episode 95: Coaching Your Pet Sitting Employees To Success With Niki Ramirez

Today we welcome our friend, Niki Ramirez! She is a Human Resource specialist at HRAnswers.org, who provides full-service HR consultation, compliance support and employee training for small businesses. Their mission is to take care of “HR” so that their clients can focus on their business. Today we’re talking about how to be a coach to your pet sitting employees and why it is so important. 

pet sitting employees

 

Biggest Takeaways You Don’t Want To Miss:

  • We are all natural coaches. But the way that we interact and socialize makes it difficult. Be mindful and focused to practice the skills that are already within us.
  • Coaching is an opportunity to point out what you do well and also offer immediate ways to adjust. It is also  a top opportunity to build relationships and report with our pet sitting employees
  • How often should we be coaching people? We don’t want to be a “mother hen” and we don’t want to go overboard. It is more important to go hard during the introduction time period. When an employee is new you want to coach them more.
  • Counseling vs coaching where do you draw the line? As a leader, you have to send questions ahead of time that guides your thinking. You have to identify that they are going through something but work through it quickly. Let them know you value them and you have a support base for them if needed. But you can’t “counsel” them.
  • Where do you draw the line of counseling or coaching and those personal boundaries? You can’t always get too personal, even though you may want to. You have to have a distinct boundary line
  • Can staff members coach each other? Definitely! In fact, they are a great resource for team building. Find who is doing a wonderful job that will help you grow. Tap into that and help them grow naturally within your company.

 

Show Highlights:

  • What is coaching and why should we coach? We don’t always feel like natural coaches or understand the mindset of how to become an effective coach. It is a way we can change the outcome of the “game” as it progresses. [5:00]
  • What do great coaches do to unlock the best potential of their employees? They often provide a vision for their employees [9:20]
  • Are there different types of coaching? And when should we implement these techniques and why? [13:20]
  • Is there any easy way to say “I’m going to be coaching you?” [15:00]
  • How can you coach stubborn pet sitting employees? We want to boost performance but think about coach vs. discipline. If you coach first, you will probably not have to discipline. But sometimes you have to put them on notice. [19:00]
  • How can you find Niki and tap into her resources? [24:00]

coach

Links

Find and contact Niki for a quick and easy consultation at HRAnswers.org

 

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coach

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content marketing

Episode 94: Creativity & Content Marketing With Chris Marr

We are honored to be talking to the multi-award winning entrepreneur, Chris Marr. He believes content marketing is the only way to set business leaders free from the world of mediocre interruption marketing.  Chris is the Founder and driving force behind CMA, the UK’s largest membership organization of its time. He is raising the bar for talent curation, leadership, personal development, and community building. His pioneering work has changed the lives of hundreds of businesses, all through the power of Content Marketing. So, if you’re wanting to learn all about content marketing then make sure to tun into to this special episode of Bella in Your Business. 

                                                                                                                   content marketing                                                                                                                                           

Biggest Takeaways You Don’t Want To Miss:

 

Always be learning and always be growing.

Life is a journey of growth; figuring out who you are and becoming stronger and better. You can’t stop trying to develop your skills or philosophies and beliefs, you have to evolve.

What is content marketing?

Basically, it is a deep understanding of your prospective customers and how they find and use the information to make a buying decision.  When you learn about content marketing, you are learning about how you have to market a business today. It is a set of techniques, skills and understanding of how to attract customers to your business in the new age of technology. Using all your resources available to access consumer behavior. You have to help people find you.

Develop your unique voice and challenge your own education about your own business.

Growth is important, you need to learn more and become an expert. And content marketing has a huge impact on your personal growth. It can be philosophical, strategic and also, very commercial. You have to learn how to implement it correctly to impact you and your business in a positive way.

Is content marketing social media?

No, it is not. Social media can come out after you have your website and business model set up. Create content that you own on your website that generates leads and sales first, then worry about social media marketing. They are not one in the same.

How do you integrate content into the sales process?

It’s being proactive and intentional with your content. Always be listening to what your customers are saying or asking you when you talk with them. Then when someone new contacts you, you can predict what they will say and you can have your answers ready. Or you can send them content as they go through their consideration stage to the purchase stage. It helps customers feel that they are doing it on their own time, but you are still helping to direct them through that journey a little faster.

content marketing

Show Highlights:

 

  • Who was Chris before he started CMA? He has always been a very real and down to earth guy. But if you go back 10 years ago, he started as a manager at University of St. Andrews in Scotland as a straight-laced business-type manager for about a decade. Slowly, he branched out as he discovered himself as a square peg in a round hole. [2:00]

 

  • In order to figure out what your voice is as a business owner, you have to figure out who you are. What do you and your business stand for? This voice connects with your content marketing. [6:00]

 

  • How do different industries use what they have learned about content marketing to find their customer base? It boils down to sales in all industries. And you have to feel confident that it will drive your business forward. [12:00]

 

  • Audio, Video, Written are your three major rich sources of content that will help buyers purchase your products faster. [15:15]

 

  • What is the buyer’s journey? It includes being a stranger contacting, considering and purchasing your product. [18:40]

 

  • Examples of content marketing with videos and emails and how they have been working for Chris and Bella. [22:00]

 

content marketing

Links:

  • Learn all about the CMA Live Conference with tons of amazing speakers that will help you learn more about content marketing at https://cmalive.co.uk/
  • Find out more about Chris and CMA at http://www.cmauk.co.uk
  • Looking to contact Chris directly? He’d love to hear from you! Connect with him on Twitter – @ChrisMarr101 or email him at chris@cmauk.co.uk

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Episode 91: Becoming Known In Your Community With Mark Schaefer

Talking to Mark Schaefer is always an inspiration. Not only does he have advanced degrees in marketing and organization, he is the author of five best-selling books and a professor at Rutgers. You can find his books are even being used as textbooks. And he’s so approachable and humble. Today we are getting to know all about his new book Known and soak up all the knowledge he has to offer.  So, how do you raise awareness in your community about your business? Mark has the answers and we’re ready to listen! 

Community

Biggest Takeaways You Don’t Want To Miss:

  • How do you go about building a connection with the community?  You have to have a permanent and sustainable advantage in your community as a company. And it’s not about being a huge influencer, it’s more about having a presence as well as an authority to give your business a real chance. Ultimately you want to show your community why your business matter.
  • Is there a right way or wrong way to create an online presence? How do you get started becoming known in your community online? If you want to have a business you have to have a plan, you can not just have a passion. There is no set way, podcast or blog that will undoubtedly lead you to success. However, you do have to have some kind of content. If you’re not having fun, your audience will know, so find a way to express your passion. People will gravitate towards you if you show excitement.
  • What’s the best social media to use? It’s great that in our society that we have so many mediums in order to get your business out there. Previously, you had only had print, now there are tons of options. It’s not true that you have to be in all mediums. All you have to do is pick one content source and focus on that. In short, pick the one that you that brings you joy. Have a 30-month mindset before you even think about giving up.

Show Highlights:

  • What is the difference between being well known and being a celebrity? [2:00]
  • How to create a plan for getting your business known in your community [5:30]
  • What is needed to really become known? [10:00]
  • Mark’s personal branding notebook and how it helps [14:30]

Tweetables:

Links:

Make sure to check out the brand new revised edition of Known on Amazon today!

Find out more about Mark Schaefer at his website BusinessesGrow.com. Here you can tap into his knowledge through his blogs, books, and social media connections!

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taxes

Episode 90: Questions To Ask Your CPA & Tracking Expenses for Tax Time

It’s that time of year again. Something we all have to do, but none of us like it. That’s right, it’s TAX TIME. And that’s why today we are welcoming Jake Randall, the CEO of Taxbot. Taxbot is a mobile app that focuses on automating your expense and mileage tracking and staying IRS compliant. This is something we all need to know since we all deal with taxes. There is an easier way to keep track of your business and new laws you need to know about. Listen in for all the details! 

taxes

Biggest Takeaways You Don’t Want To Miss:

  • How has the structure of the tax system changed for small business and solo-preneurs? A lot of the news on corporate tax doesn’t apply to us, we’re mostly just small businesses. The biggest change for us is a new bonus deduction. You get to take your income and multiply by 20% and you get that back. For example, if you make $50,000 in a year you can multiply that by 20% which gives you $10,000 as a deduction. Plus, all rates have mostly gone down, which is great for all small businesses.
  • Have there been any changes that aren’t so good for small business owners? Overall the new tax laws are great, but the entertainment deduction isn’t the best for us. You can’t deduct certain entertainment events. You can still deduct meals, but if you’re taking your clients out for just entertainment activities they may not qualify.
  • What are the chances of being audited? They are actually pretty low in any given year. But what you don’t realize that it can compound. You have a chance every year. Mathematically, if you’re in business for about 20 years then you have a 1 in 3 chance of being audited. This increases as you grow, if you make about mid-six figures then you’re more likely going to be a target for auditing.
  • How can Taxbot help you with keeping track of mileage and receipts? The app can automatically track your trip. It knows when you start driving and you can then easily track your work miles. Plus, it will match up your bank transactions with business expenses. It will prompt you about certain transactions, ask you details about them (for example, with whom were you meeting and what was the topic?) then you can confirm them in your Taxbot. It makes all the headache of keeping track of these minor details so much easier.

Show Highlights:

  • Don’t miss out on the new 20% bonus deduction for small businesses [2:30]
  • The difference between expenses and deductions [8:00]
  • What you need to know about the possibility of being audited [9:20]
  • How did Taxbot get started? [14:30]
  • What you can do to learn more about taxes and how to drive your own tax conversation with knowledge [22:00]

Tweetables:

Links:

Learn more about the benefits of Taxbot and connect with Jake Randall at Taxbot.com

Also, don’t miss some great educational information and video’s on the Taxbot Mileage and Expense Tracker on Facebook!

Downloadable Offer:

Jake is offering a 14 day trial for Taxbot. You can watch the magic happen for yourself and get the most out of your taxes.  Simply go to taxbot.com/bella to get start your trial today. Also, get a risk free 50% off of Taxbot’s educational tax course when you sign up. Plus you can bundle them for even more 

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Facebook Advertising

Episode 89: Optimizing Your Facebook Advertising With Robert Vance

Want to learn how to do Facebook advertising to it’s fullest it potential? Join my guest Robert Vance and I to learn all about it!

Robert is a husband, father, author and business owner. He spent the first part of his life saving lives as a Fireman, Paramedic and a Police officer. Robert now helps businesses succeed using the internet and marketing automation to grow and expand their business giving them more free time to do the things they love and have the resources to do them.

He got involved with the internet in 1997 when he built his first website and has been marketing on the internet in one form or the other since then. Robert has been working with Adwords since 2003 and with Youtube since 2008.

Furthermore, he has created several successful funnels for clients that create exponential ROI. In 2015, he became an Infusionsoft certified consultant to further help his clients. And he has been using Infusionsoft to run his business since 2009. Robert is an expert in setting up sales funnels and making sure you can get those that do not sign up or become customers the first time back to your site so you have a better chance to convert them.

Facebook Advertising

Biggest Takeaways You Don’t Want To Miss:

  • How to get the bang for your buck in Facebook marketing ads. Retargeting is very similar to seeing ads for something you searched for on Amazon pop up on other sites. Basically, Amazon is retargeting their ad to find the same customers over and over again. 
  • Why does retargeting work? The more times your content is seen by a potential client or customer the more likely it is that they will click on your advertisement. In fact, you can use both Facebook advertising and Google advertisements to retarget to each other and Google to retarget elsewhere. For this reason, it is best to have a combination, then you are getting retargeted twice and there’s is an increased chance they will interact. It takes an average of 7-14 touches before someone makes a decision to interact.
  • Understanding your target market is imperative. For the most part, you need to identify your demographic area. Also, you need to find the most profitable area and the most profitable customers to target. Then, make sure you have one specific redirect page, not your homepage. Your homepage can be very distracting. Create a page that only requires one action (ex: fill out a form) for the most interaction.
  • What does all this data tell me? Ultimately, all of the data thrown at from Facebook advertising us can be confusing. That’s why hiring someone to help you with your marketing may be the right choice to be more lethal in your Facebook ads. Yet, you need to have a certain mindset to make the relationship work. In addition, as a business owner, you will have to help bring information to the table to help deceiver the data. 
  • Personal connections matter. Make sure to have immediate interaction with someone once they fill out any form on your website. Use bots, but don’t solely rely on them. All in all, they can be a tool for instant gratification, however, you need to follow up personally with them as soon as possible.

Show Highlights:

  • What is retargeting and how does it help my business?[1:40]
  • Are there certain elements needed to retarget to the right customer? [4:30]
  • The type of information can we learn from our Facebook advertising that can help us learn about our customers? [7:00]
  • How can a dog walking company attract an audience in their community? [9:50]
  • The benefits of working with a person like Robert and what you need to know about creating successful ads. [14:15]
  • What is the bigger funnel? [16:30]
  • A quick success story from Robert and how you can apply it to your business. [19:30]

Tweetables:

Links:

Connect with Robert Vance online! Visit his website at https://www.nitrogomarketing.com

Downloadable Offer:

Visit the website and request a consultation from the link on the website to find out how Robert can help you.
Go to https://www.nitrogomarketing.com and fill out the form!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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Nutrition

Episode 84: How Self-Care Can Help Your Business THRIVE With Bonnie Roill

Bonnie Roill is a “Lifestyle Architect.” Her boutique private practice, B3 Nutrition,  specializes in helping women develop their customized blueprint for eating, moving, and daily habits that create a “livable and health-generating lifestyle.” Bonnie’s background includes a practicing Registered Dietitian Nutritionist for over 35 years along with accreditation as a Hormone Support Coach, a certified Health & Wellness Coach and Personal Trainer.  Her mission is to teach women how they can impact their health destiny through their food, focus, and feet.  Her vision is a world where women have the resources to control their health destiny no matter their age or where they live on the planet.

 

Nutrition

Biggest Takeaways You Don’t Want To Miss:

  • The number one thing people don’t understand is how to fuel their body properly. You have to fuel your body to have energy. If you don’t, you will have an insulin rollercoaster which gives you a drop and results in cravings. People need to eat in the morning to start the engine then properly fuel throughout the day.
  • The lunchtime let down will definitely affect how you feel later in the day. Your bio-individuality (your unique situation and genetics) does play a factor, so sometimes you may still feel sluggish no matter how healthy you eat. However, you shouldn’t feel like you need a nap every afternoon. Your circadian clock can work against you. Natural sunlight helps serotonin which is a natural pick-me-up.

  • What should you eat and drink? The best food is fiber containing carbs such as root vegetables like carrots and beets. Fiber slows down digestion which helps regulate your blood sugar. And don’t forget your protein for energy and a small amount healthy fat (ex: avocado). We also need water, lots of water! Often hunger is mistaken as thirst. A cold glass of water can energize you and also increase your metabolism.
  • Does dog walking count as exercising? One problem is that you don’t get your heart rate up to the level you need, but the fact that you’re getting out and about is very helpful. You can easily be meeting the minimal requirement for exercise. But if you are trying to lose weight you will probably need an extra boost of exercise to go along with the walking. Resistance training is a great way to amp up exercise for weight loss.
  • Women often don’t realize their obstacles that are often anchored in our habits. Medical history, eating habits, medications and thought processes are all the root of figuring out what is stopping you from feeling your best and bringing your best to your business.


Show Highlights:

  • How hormones and age can affect women’s daily performance and business [2:30]
  • The importance of and how to alter your circadian rhythm [6:45]
  • How much water you need and the benefits you get from it [10:30]
  • The benefits and drawbacks of claiming dog walking as exercise [16:00]
  • Exactly what is B3 Nutrition? [19:40]
  • How self-care makes you strong for your business as well as the people in your life [22:00]

Tweetables:

Links:

Find out more about Bonnie Roill and the B3 Nutrition by visiting:

https://www.B3Nutrition.com

Downloadable Offer:

Sign up for the session at www.B3Nutrition.com under the header Free Consultation. It takes about 30 minutes. Share my free breakthrough session “Eat Clean(er)*Feel Great* Look Awesome, including my Hormone Profile Self-Assessment checklist.

Also, sign up for FREE 5 Strategies for Success Slimming.

Join me for my Free 7 Day Healthy Habits for Happy Hormones challenge at  www.B3Nutrition.com and select the header “Healthy Habits Challenge.”

 

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mompreneur grouth

Episode 83: Balancing Business & Family With Mompreuner Katie Westerfield

mompreneur

Joining us today on Bella in Your Business is Katie Westerfield of Homeward Bound Pet Care out of Historic Centerville, Ohio. She is an entrepreneur (and mompreneur) in the Pet Industry. She is well versed in juggling life and business ownership as a mother of four and wife. In this episode, Bella and Katie discuss the struggles she has faced and how she became a success while managing to raise a family and be a superstar mother!

Biggest Takeaways You Don’t Want To Miss:

  • The moment you realize you need a staff is when you are turning clients down. They will always find someone who will be able to fit their needs if you can’t. That is when you need to grow to a point where you can hire someone to fill in the gaps.
  • Knowing how to hire and retain staff is key to success. You need to fully invest in them as a person, support them individually and in the workplace. Motivate them to do the job, coach them instead of harping or nagging. You want them to feel like they can come to you. You don’t want to always be a slave to your phone, but you don’t want to miss clients and hurt business. That’s why you need a reliable management team to pass along some of the responsibilities.
  • Being open to change is important to growth. It’s a privilege to be able to have a staff and it can be scary to grow, but it is extremely important. A staff is not a burden, but a great asset to your business. Your business will never grow unless you can delegate your workload. 
  • Don’t forget to separate your emotions from your business. You have to know when to move on from things that aren’t working, regardless of how much time you’ve spent on it. Always keep in mind where you want to go and continue to move towards it. Do not lose your positive mindset no matter setbacks or naysayers, just go for it. If you fully believe you will succeed, you will.
  • You want to have options, you don’t want to have all your eggs in one basket. That’s why you need to have more than one person that you rely on to help out. You could have one bad egg hold your business hostage. You may have to fire someone who is not a good fit, or you may have a worker or their child may fall ill. That’s why you need to have more than one option. You never want to have your hands tied in a situation because a staff member didn’t work out or is unavailable.
  • Show your staff you appreciate them. It’s easy, a simple text message if you know they are upset. A little gift for special occasions like wedding anniversaries, their kid’s events, or birthdays. You need to be able to separate a barrier between staff and friendship, but still, let them know your door is open and you are there for them. Knowing that someone cares goes a long way in helping them succeed.

Show Highlights:

  • The benefits and drawbacks of running a business from home with children [4:45]
  • Struggles of hiring and retaining staff [7:20]
  • Delegating your responsibilities to your staff [8:40]
  • Being open to change [14:30]
  • How mindset plays a big role in growth [17:30]
  • The business success and the importance of having a staff [20:00]
  • Ideas to reward your staff and show them that you care [22:30]

Tweetables:

Links:

Get to know Katie and the Homeward Bound Pet Care team!

Find them on the web at HWBPetCare.com

Follow Homeward Bound Pet Care on Facebook!

Share The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

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small business coaching success

Episode 82: Scaling Your Business Into A Well-Oiled Machine With Randa Clark

Today’s Podcast features the inspiring Mompreneur, Randa Clark, from Tailchasers Pet Heroes Inc. Randa started Tail Chasers Pet Heroes Inc. in 2004 with the mission to help people discover, develop, and nurture the human and animal bond with their pets. She offers dog walking, pet sitting, dog training, and pet first aid classes to pets and their families in the northwest suburbs of Chicago. Tailchasers Pet Heroes Inc. received the Super Service Award from Angie’s List in 2016 as well as the People Love Us On Yelp Award.

In this episode, Randa and Bella discussed some of the strategies that Randa used to turn her pet sitting company into a pet business empire. Do you struggle with multitasking, being a control freak, or successfully balancing the business between you or your spouse? Then this episode is for you! 

Success

Biggest Takeaways You Don’t Want To Miss:

Instead of devoting your entire life to the business, make your business fit into YOUR life. Scheduling business operations around your day-to-day tasks like picking up the kids from school or spending time with family will help you find that work-life balance that all business owners so desperately need. Also, be sure to give yourself some time each day to work on advancing the business to the next level. It’s easy to get caught up in all of the pet sits and dog walks, but ensuring you’re taking strides in your business instead of running in place is crucial to success.

An office manager is NOT going to be exactly like you – and that’s okay! An office manager is a person that is going to allow you to really grow and scale your business so much more than you’re able to if you continue to do day-to-day operations yourself. At the end of the day, there are qualified people out there that can answer the phone and answer emails just as good as you do – you just have to find them (and give them the tools to succeed!). Empowering and valuing your office managers to make them feel needed is what will allow them to be successful in their role.

A fact-based mindset is a key tool that will help you deal with crises and emergencies that inevitably arise in any pet sitting company. Taking the emotions out of your response and deciding what you can do to mitigate the situation factually will allow you to make the best decisions for your client. In other words, you can’t change the past, but you CAN change your response to it!

The more time you can spend out of the field, the more time you can spend advancing your business. Randa’s advice? Build up a route of clients, and then hand it off to an employee! The more you do this, the more income you’ll have on hand, and the less time you’ll have to spend in the field. The goal is to have the client’s alliance with the COMPANY and not to the DOG WALKER.

Show Highlights

  • How Randa learned to multitask to get work done quickly [2:30]
  • Evolving your business and focus; Pet Sitting Vs. Dog Walking only [3:15]
  • Decision making for a better business [7:00]
  • The Good and the Bad of Hiring an Office Manager [10:45]
  • How to let go of control [15:00]
  • Managing a business with your spouse [16:15]
  • Separating yourself from the field for success [19:00]

Tweetables

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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photography copyright

Episode 81: Using Photography To Make Your Business Shine With Crystal Hollman

crystal clear photographyToday’s episode features Crystal Hollman, owner of Crystal Clear Photography AZ. Bella and Crystal discuss the importance of photography, graphics and visual appeal to websites and blogs.

Show Highlights:

  • Where do you use styled stock photos and why? [5:45]
  • Key things you need to do when shooting your own photos. [9:35]
  • Advantages of hiring a professional for your business images [12:45]
  • What should we look for in photographers? [18:45]
  • The importance of copyrights and business release of your images [20:00]

Tweetables

Special Offer

We’ve got two awesome things for our listeners! Run over and grab free 5 styled images at Crystal Clear Photography AZ. Or, if you’re ready to take your business images to the next level, sign up for a custom styled image shoot for your brand and receive $25 off. Make sure to give me the referral code – BellaPodcast – to claim the $25 off when booking your session.

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
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orion survey

Episode 80: How The Orion Survey Can Make Hiring EASY With Bill Gelderman

Bella welcomes guest, Bill Gelderman, the President of the Steering Group. He not only founded The Steering Group in 1995, he is also a Certified Professional Behavioral and Values Analyst, a Certified Attribute Index Analyst. He also has certifications in the renowned TriMetrix and DNA Systems. Find out more about Bill on his website www.thesteeringgroup.com

Show Highlights

hiring process

  • What is the ORION Survey and why should all pet sitters use it for hiring? [3:30]
  • How ACCURATE is the Orion survey about potential hires? [6:00]
  • What is the best way for pet sitters to use the Orion tool? [11:00]
  • What does the REPORT look like from an applicant’s survey and how can business owners interpret it? [12:45]
  • How can pet sitters use the Orion survey as a MARKETING TOOL? [18:45]

Tweetables

Special Offer

As a gift to our audience, Bill will offer $50 OFF the Orion enrollment fee for anyone signing up before April 30th if they mention Bella. Don’t delay!

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
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video marketing

Episode 78: Video Creation To Aid Your Sales Process With Dave Feinman

At Viral Ideas, Dave Feinman creates to Inspire. He believes everyone has the right to be fulfilled. He believes in shared creativity. He believes in the power of defining your why. He shares this message through the creative process of making videos!

email marketing

David Feinman – Viral Ideas Marketing

Learn more about Dave at his website: http://viralideasmarketing.com

Show Highlights:

  • How can you embed videos into your emails? [5:25]
  • What kind of camera and equipment do I need to make videos? [7:40]
  • What do you need to look for before hiring a freelancer or agency to help you with video production? [10:50]
  • What do pet sitters need to include in their videos & what does the anatomy of a successful video look like? [12:45]
  • What are the three stages of clientele that builds pet sitting and dog walking sales funnels? [16:45]
  • Biggest mistakes companies make when creating videos [20:00]
  • What are the best ways business owners can market their videos on social media? [21:40]

Links Mentioned:

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client follow up importance follow up

Episode 76: The Importance Of Client Follow Up With Celeste Walmsley

Celeste Walmsley from Modern Marketing Advantage is an expert in social media marketing specializing on Facebook to get you in touch with new clients, keep you in touch with your old, and keep you top of mind.  She helps solopreneurs, ages 40-65+ harness the power of marketing, on a small budget, to grow their businesses successfully.

Client Follow Up:

Do you ever have questions for a client, or potential client, but are nervous about doing a client follow up? Or, do you feel like you are trying to hard to “sell” to a client? Celeste Walmsley, an expert in social media marketing, understands, which is why Bella sat down with her to discuss the ins and outs of follow up.

Here Is What We Talk About:

client follow up

Celeste & Bella explore all aspects of following up including:

  • How often should pet sitters follow up?
  • What should pet sitting business owners say when following up?
  • How can they sound like they’re not “selling”?
  • What effects will a business owner experience when they follow up?
  • How can pet sitters effectively collect information during consultations to set themselves up for successful follow up?

Special Gift:

As a special gift to our audience, Celeste is offering $50 off her Follow Up Kit.
Email Bella to claim this deal!

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web developer social media

Episode 74: Web Development & Social Media With Ian Anderson Gray

In this episode of Bella In Your Business, Bella sits down with Ian Anderson Gray, the founder of Seriously Social; a blog focused on social media tools. Ian & Bella discuss all things social media including how pet sitting and dog walking business owners can effectively use Facebook, Instagram, and LIVE video.

Here is what they chat about:

 

  • Biggest misconceptions about social media
  • The worst mistakes business owners make on Facebook & Instagram
  • Tips for maximizing your presence on Facebook, Instagram, and live video
  • Differences between web developers and web designers
  • What business owners should look for in a web developer

    social media

    Ian Anderson Gray – Seriously Social

 

Who Is Ian?


Ian is an international speaker, trainer, teacher, web developer, and consultant. He has a passion for making the techno-babble of social media marketing easy to understand. Ian is co-founder of Select Performers – a family run web agency. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Special Gift:

As a special gift to the audience, Ian is offering 20% off of his Facebook Live Courses with discount code BELLA20 here: https://iag.me/products/

 

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Episode 73: Say YES To LESS With Joy Evanns

As business owners, sometimes it’s hard to remember to block out free time for ourselves and just RELAX. To figure out how to solve this problem, I sat down with Joy Evanns, the “Say No Like A Pro” mentor. Joy Evanns is the author of Saying YES to LESS.  A recovering perfectionist, Joy travels the world to support high achieving women who are tired of feeling drained and spread too thin. She helps them discover where to find time for long vacations, guilt-free lazy afternoons, and quality time with their families.  By learning to set boundaries and say YES to LESS in her own life and in her former career as a graphic designer for clients such as Nike & Adidas, she eliminated resent from her relationships, increased her income, and healed chronic asthma and back pain.  She is an award-winning author and her second book, Achieve MORE by saying YES to LESS, is due out November, 2017. boundaries

Listen in as Joy & Bella delve into how business owners can carve out more free time for themselves by discussing:

  • What it means to say YES to LESS & NO like a PRO
  • The importance of setting boundaries, and how you can stick to them
  • How business owners can take vacations and not feel guilty!

Get your free gift From Joy: “5 Strategies for HOW to Achieve MORE By Saying YES to LESS”  To get this, Text the word STRATEGIES to 444999. Follow the instructions and the strategies will be sent to you via email. 

Learn more about Joy on her website: joyevanns.com

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Episode 72: Your Why and Mindset With Awilda Rivera

Did you know that your MINDSET is one of the biggest determiners of success in your business? The way you approach problems and work towards solutions can be the deciding factor between successfully remedying a problem versus making it 10x worse.

So what type of mindset should you have and what strategies can you use to be successful? To answer this question, Bella sat down with Awilda Rivera, a results-oriented success coach that helps entrepreneurs, business owners, and career professionals achieve the success they desire. Bella & Awilda talk about:

mindset

Awilda Rivera

  • Awilda’s success story in building her business and brand
  • Laying down a foundation by believing in yourself
  • The idea that what you focus on is what you will act on
  • Why it’s important to have a WHY
  • Why spirituality & faith should play a part in your business

To gain access to Awilda’s free resource library, be sure to subscribe to her email  list at www.AwildaRivera.com

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Episode 70: Facebook Bots 101 With Surbhi Sinha

Have you heard about Facebook Bots yet? If not, now’s your chance. It’s a brand new feature that has come to Facebook in order to help market your business, while reducing the amount of time you’re spending online! On this episode Bella speaks with Surbhi Sinha from PerfectingProfit.com. They discuss the in’s and out’s of this new technology including:

    • What are bots?
    • How can pet sitters use Facebook bots to their advantage?

      Facebook Bots

      Surbhi Sinha – PerfectingProfit.com

    • What happens to your bots if nobody messages your business’s Facebook page?
    • What is the success rate of Facebook bots?
    • Why is it important that I implement bots NOW?

How did this all start? Bella wanted a bot for the Jump Consulting Facebook page, so she searched her network and found Surbhi. She was able to create “Jumpy Bot” on the Jump Consulting Facebook page (go there now and test it out!), and got incredible responses from those who experienced it. So she thought she would have Surbhi on the show!

Surbhi Sinha is the owner of PerfectingProfit.com She provides done-for-you bots for online and offline entrepreneurs.

DOWNLOADABLE OFFER:

Check out Surbhi’s free guide to increase your email open rate by SEVEN TIMES using bots in your funnel:  http://perfectingprofit.com/bot-guide-2/

Little Extra:

facebook bots for pet sittersWhat you are seeing here is a broadcast I did to my network of subscribers on my Facebook bot. Within one hour, I had a 75% open ratio and a lot of them replied back to me. Bots can be so powerful in your business.

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Episode 69: Lessons Learned When Buying 5 Pet Sitting Businesses With Crystal Hammond

Are you thinking about buying a pet sitting business? Then you NEED to hear what Crystal Hammond has to say. She’s been through the process a number of times, and is an expert in making deals. Listen as Crystal & Bella to discuss:

buy pet sitting business

Crystal Hammond – Sitter For Your Critter

  • WHY people sell their businesses
  • The 3 things you MUST know about a business prior to purchasing
  • HOW to transition the businesses clients to the change in management

Crystal Hammond has been in the pet sitting industry for almost 10 years. She started her first pet sitting business, Sitter for your Critter, back in 2008 with a handful of clients and have since grown her operations to service over 4,000 clients. She’s acquired several of  our competitors companies over the years and started new pet sitting businesses to expand our service areas.  Last but not least she’s the proud mama of an 80 pound adorable English Bulldog named Capone.

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Episode 68: The COPE Method For Social Media With Perri Collins

“Stop dreaming and start doing.”

When it comes to using social media to explode your business, that’s Perri Collins’ mantra. But, it’s hard to stop dreaming until you actually know WHAT you need to be doing. That’s where Perri comes in. Listen in as Bella & Perri discuss:

  • What Perri loves most about social media

    Facebook marketing

    Perri Collins

  • Similarities & differences between doing social media for a university versus small businesses
  • The benefits and struggles of working with millenials
  • What is the COPE method?
  • How can you save time and resources in social media marketing?

Perri Collins designed her first website in 1999 and hasn’t stopped playing in the digital world since then. Perri started her digital career working in the media industry, so she has firsthand experience in how to maximize digital content to reach people. She has a degree in journalism and is currently a social media specialist at Arizona State University.

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Episode 67: Stress, Meditation, & Mindfulness In Your Pet Sitting Business With Dr. Kathy Gruver

Being a business owner can be STRESSFUL. So this week, we took a step back to discuss how business owners can manage their stress through meditation and mindfulness. Listen in as Bella and Dr. Kathy Gruver discuss:

  • The definition and warning signs of stress
  • What meditation is and what other coping mechanisms are for stress
  • The definition of mindfulness and how it can improve our health
  • How to combat the “negative tape recorder” in your head

    meditation

    Dr. Kathy Gruver

Dr. Kathy Gruver is a motivational speaker, award-winning author of 7 books on health and wellness, a massage therapist, hypnotherapist and trapeze artist. Her passion is to educate people, inspire them to live the fullest life they can, and to let them know that they have choices! She’s appeared on over 250 radio and TV shows, am a frequently quoted expert in magazines and newspapers, hosted her own TV show, and created a stress-reduction program for the military. I’m a hip hop dancer and do trapeze to relax.

As a special gift to our audience, Dr. Gruver is offering a free downloadable meditation. Claim it here

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Episode 60: Surefire Social Media Tactics For Pet Sitters With Calvin Wayman

On our 60th episode of Bella In Your Business, we have Calvin Wayman. He is a best-selling author, keynote speaker, and the CEO of a social media agency  called CobbsMedia designed to make corporations, small businesses, and personal brands grow and stand out through the power of social media.   

social media

Calvin Wayman of CobbsMedia

He recently published his first book, which debuted on the Amazon top-100  called “Fish Out of Water: The Guide To Achieving Breakthrough and Permanently Transforming Into the New You.”  To find out more about Calvin, visit him on his website: calvinwayman.com

Social media can be both daunting and overwhelming. There’s not only a variety of different platforms, but each of them have their own uses and strengths. It can be difficult knowing which platform is worth investing your time into, and even harder making that platform lucrative. Listen in as Calvin and Bella discuss:

  • The 4 C’s of social media
  • Things that EVERYBODY does wrong on social media
  • Instagram Vs. Facebook – which is better for pet sitters?
  • The impact Facebook Live can have in your business
  • Advice for managing your social media pages while saving your sanity!

As a gift to our audience, Calvin has a free downloadable offer for a social media makeover ($300 value!). Learn more about the offer here:  socialmediamakeover.org

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Episode 59: How To Connect With Your Pet Sitting Audience Through Storytelling With Dr. Adrian McIntyre

When entrepreneurs, experts, and small business owners want to get their story straight, they call Dr. Adrian McIntyre. He’s a cultural anthropologist and storytelling consultant who’s worked in over 30 countries. Adrian has been telling stories on stages and in the media since he was 5 years old, and he’s advised and trained hundreds of clients on high-performance communication, business storytelling, personal branding, publicity, and media skills.

Dr. Adrian McIntyre

However, It is tough for pet sitters and dog walkers to know which story to tell and when in their businesses.

But mastering this skill could help you market your business and increase your bottom line.

Listen in on this Bella In Your Business podcast episode to learn more. Plus, hear a 30 second commercial for a networking meeting and the breakdown of what makes a good story.

Adrian & Bella also chat about:

  • Why storytelling is so important
  • Whether a business owner should tell stories about their GOOD experiences or their BAD ones.
  • What to do if storytelling isn’t your strong suit (yet!)
  • They keys to successful storytelling

Blog mentioned of a pet sitter losing a dog
http://menlyspetcare.com/lost-clients-dog-professional-pet-sitter-confessional/

Adrian’s free download: www.storyprofit.com/bella

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