How to Generate FREE Publicity & Marketing for your Pet Business
When you generate Free Publicity and marketing in your pet business, you will be able to connect with your community & learn how to truly bring value to your audience. But it is not an easy task Many business owners aren’t sure where to start or what direction they should take. In this episode, I bring you, Regina Robinson of Outward Bound Hounds who shares some of the ways she was able to connect with her community during the COVID-19 Crisis.
In 2012, Regina left her career in culinary arts, nutrition, dietetics, and yoga to help a friend build her own pet sitting business. She quickly learned that pets need adventure, exercise, and love just as much as people do! After five years of loving pets and serving their pet parents, she decided to take a leap of faith and open her own company – Outward Bound Hounds.
[1:30] – Who is Regina Robinson?
[4:30] – What were you worried about before signing up for Better Marketing With Bella & what made you decide to take the JUMP?
[7:30] – Can you describe some of the challenges you’ve had to overcome while marketing your pet business?
[10:30] – What did you think was going to happen with the sidewalk chalk guerrilla marketing idea and what ACTUALLY happened?
[13:00] – Tell us what happened once you started getting entries in your sidewalk chalk challenge?
[21:00] – What has this experience taught you about marketing for your pet business?
https://jumpconsulting.net/wp-content/uploads/2020/05/Episode-197-1.png10801080ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2020-05-27 21:00:352020-11-20 10:45:54Episode 197: How to Generate FREE Publicity & Marketing for your Pet Business
6 Ways To Create ALL The Graphics You Need For The Next 90 Days
If you’re feeling overwhelmed with content creation for your pet business, just know that you’re not alone! By planning your content ahead, you can actually save yourself tons of time, which means more time to spend on our beloved two-legged and four-legged clients!
Today, we’re going to discuss how you can be a content creation rockstar by planning your content three months ahead (yes, you read that right!), also known as batching. Batching is essentially taking time – with little to no distractions – to concentrate on completing “batches” of work in one sitting.
It sounds scary, but you’ll have to trust me that this technique really works. We’ll talk about all this in more in this week’s episode of Bella In Your Business.
Biggest Take Away You Don’t Want To Miss
Content creation for your pet business is all about planning and relevancy. While planning your content ahead is critical, we want to make sure that we are not planning content that isn’t going to help grow our business. It’s easy to get into the mindset of creating content akin to “Hire us for pet sitting” and “Hire us for dog walking,” but these types of images are not going to create the effect that you want. It’s important to get creative, be relevant to your audience, and share stories to really build that connection.
How to create content based off looking at your calendar [2:30]
Creating content to do with promotions/launches [3:00]
How to decide which social media platform to focus on [4:00]
What is a brand guide and how do you create one? [5:00]
What types of graphics should you consider creating? [6:00]
https://jumpconsulting.net/wp-content/uploads/2020/03/Podcast-Featured-Image-1.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2020-03-04 21:00:372020-03-03 22:01:51Episode 186: 6 Ways To Create ALL The Graphics You Need for The Next 90 Days
The Secret To Knowing What To Post On Social Media
When it comes to the secret to knowing what to post on social media, you’re probably in one of these camps:
Reposting everyone else’s content
You don’t post and feel guilty about it.
You post way too much and get no traction or engagement.
Posting last-minute or spur-of-the-moment without a structure or plan.
You post whenever you feel like it. The posts have limited insight into your business and don’t tell a cohesive story about who you are or what you do.
The key to knowing what to post on social media for business is to create 5 buckets to save your presence.
5 Buckets To Save Your Presence And Determine What To Post On Social Media
What I want you to do first is come up with 5 buckets, or categories, that your social media posts for your business will fall into. Here are a few ideas:
Local Hot Spots
Local Dog Spots
Clients Problems That You Solve
Once you pick your 5 major buckets (and you don’t have to do the ones I listed above – those are just ideas), you will now have some direction on what type of content to populate. Your posts will fall into one of your 5 categories, or it won’t.
That way when something comes across your desk, or you see a post online, you’re not necessarily going to always share it just because you like it. Try to use the buckets as a litmus test to see if it matches up. This will help you really narrow down what to post on social media.
Other Benefits To Using The Bucket Strategy For Social Media Posts
Now that you know you have your buckets/topics, you’ll know better where to “look” for content to post on social media for business.
For example, maybe you want a dog walking bucket. That means you can direct your dog walkers to start sharing stories, tips, tricks, what happens on walks, etc. Extract tidbits from them that you can turn into relevant content.
Having buckets is also going to make it 100 times easier to delegate out your social media, once you’re ready.
When it’s time to hand over this position to a pet sitter or dog walker on your staff or even an office assistant, you just have to let them know about your 5 posting areas.
The bucket strategy is also going to help you be more mindful when you’re in the world traveling and out-and-about. You’ll be able to identify important and relevant content more easily.
Plus, you’ll find yourself being more present and less passive about knowing what to post social media.
Better Marketing With Bella
Despite everything I just said, you still have to be creative when creating social media content. For example, maybe you find or think of a relevant piece of content, but you still have to write about it to be interesting and informative.
As business owners, we get bogged-down, overworked, stressed, tired, and anxious. We feel like our brains are going in 100 different directions, and the last thing we have time to do is to be creative about posts that are going to get people’s attention and stop the scroll.
That’s where we come in. In Better Marketing With Bella, we figure out the creative side. We create the concepts for you, so you don’t have to.
Maybe your strong suit isn’t making graphics? Some people are not the best at making graphics, and we certainly don’t want your brand’s reputation to suffer because of it. We hire professional graphic designers that can really take your brand’s image to the next level.
Plus, we give you five videos every single month. Are you going to sit down and create videos to figure out:
Where should the pop-up’s be?
How many transitions should I have?
How fast should the video be?
What kind of music should I use?
Where should the video pan-in/zoom-in/zoom-out?
Cheap monthly DIY Graphics for pet businesses
It’s a lot.
Then you have to figure out what you’re going to write in your email newsletters. Are you going to sit down and figure out what’s interesting? How will you know what’s too much, and what’s not enough?
We also make your Facebook and Instagram stories prettier. Are you going to create them in Canva/Easil and then upload them to your social platforms?
Overall, the secret to knowing what to post on social media is that there really is no secret. You literally need to plan. Maybe your plan is to let us help you through Better Marketing With Bella. Everything I listed above are actionable steps that every business owner should be doing.
You should never just be posting a Facebook status – every status needs a picture. And you should never just be posting a video – every video needs a caption!
Plan to be timely, new, relevant, and bold with your branding/logo. All of this stuff can take a long time. Start with creating your 5 buckets, but at the end of the day, you still have to create all of the content, which can be exhausting.
https://jumpconsulting.net/wp-content/uploads/2020/02/BLOG-Graphics-2020-5.png10801080Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2020-03-03 08:00:252020-11-11 17:16:05The Secret To Knowing What To Post On Social Media
Since marketing was invented, the need for graphic design has been ever-growing. However, graphics aren’t used to simply sell your business like they’ve been used in the past, instead, they represent your business.
Graphics are the foundation of your brand.
They not only represent how you present your company but also whether or not potential clients feel a connection with your company, whether your company can be taken seriously to not only clients but possible employees.
Today, I partnered up with Annette Mcdonald, the founder of Easil, an online DIY Graphic Design solution for brands and teams, as well as, MD of Copirite, a leading design, print & digital agency located on the Gold Coast, to teach you a little on what it entails to have Good vs. Bad Graphics.
The Importance of How You Portray Your Business
In order to grow your business, it is so important to create a quality design that can live in many different elements. Whether you using graphics for print, on the web, or for social, the most important thing you can do to create a quality design is making sure your graphics are consistent.
While your voice and style may change amongst the platforms, your brand style needs to remain the same. The best way to manage your brand style is through a Brand Style Guide and a Brand Voice Guide.
Brand Style Guide
Your Brand Style Guide is a guide to remain consistent about how you want things to appear in relation to your business.
Selection of Imagery
Explanation of How You Use All of the Above
Your brand colors should be 3 or 4 colors that you want to represent your brand. Now, it’s important that you don’t just say “pink and blue” this is where you have to be specific. A pink and blue hue can show up differently in different programs, on different mediums and all together can range from light to dark.
You’ll want to get the exact number from your color wheel and document it in your Brand Style Guide.
The fonts included should be two or three fonts you’ll use to represent the personality of your business.
Selection of Imagery
Your selection of imagery will be ever-changing but should include things like a variety of headshots you’ll use, or different images you want to be the face of your business.
I’m sure you know you need a logo for your business but it’s actually a good idea to have a couple of logos drafted up so when making your graphics, you’ll have the perfect logo for all mediums.
How You Use All of the Above
In this section, you’ll want to explain how you use all the other items on your Brand Style Guide. Whether that’s where you position your logos, what colors you like to pair together, when to use a certain font, or any other details that you deem important for creating connections through your graphics.
Your voice guide should show off the voice of your personality. Are you light-hearted or are you serious? Do you say puuurfect or perfect?
All of the simple things that design your company.
Evoking Emotions through Graphics
The way your graphics present to the viewer can evoke so many emotions. Like when you saw the adorable sleeping kitten, you probably felt a small connection to how sweet, simple and cute it is!
When it comes to evoking emotion, you want to make the viewer feel a human connection with your company. For our industry, you’ll want to come off as caring and compassionate in all interactions. Always associate your business with natural emotions.
Everyone uses pet images to promote that human connection because everyone loves going on social media and commenting on pets.
Play the cards you were dealt and use all the animal-loving to your advantage!
The Effects of Bad Graphics
When it comes to creating the best graphics that resonate the most with viewers, less is more.
Keep your graphics clear and concise. There is nothing worse than trying to jam-pack your graphic with every element possible.
You know how you feel when you go to work and your desk is cluttered with papers, pens, sticky notes, anything and everything that could be in your way? That uncomfortable feeling, sometimes even anxiety-inducing feeling, is exactly how it feels to look at a graphic will too much going on.
Take Apple, for example, their design is as simple as it gets yet it evokes so many emotions! When you see Apple, you see the company leading the industry, you may even have a sigh of relief knowing everything will be made simple.
Sometimes we will only remember how something makes us feel rather than what was said.
The 7 Deadly DIY Design Sins
If you’re struggling to put these concepts into practice, Annette’s article, the 7 Deadly DIY Design Sins, is a great way to further your knowledge on what will make or break your graphics.
Annette and Better Marketing with Bella
Have you loved learning from Annette’s 20 years of graphic and design experience? But are you left feeling like there is just no way you can add creating graphics to your daily tasks?
We’ve got news!
Better Marketing with Bella is stepping up our graphic game for 2020 by partnering up with Annette as our graphic designer! Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.
Corresponding your graphics from social, to print, to the web, is necessary for growing your business and becoming recognized and trusted in your community. You’ll need to create a brand style guide and a voice style guide to really lay the foundation of how you want to be perceived by the public.
So much of your business is portrayed through your graphics, they need to be top-notch.
You want people to recognize your company in your graphics immediately from your use of consistent brand identifiers and be able to feel your compassion and love for your work through your images.
https://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.png00Katie Giacalonehttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngKatie Giacalone2019-10-22 05:00:412019-10-22 07:48:00How Good vs. Bad Graphics Effect Your Business with Annette
My social media process is always evolving and it has come a long way.
I am constantly evaluating what is working, what isn’t, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media.
Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won’t work this year.
I’m sharing how my process has evolved, along with how some other leading social media ladies streamline their processes. You are going to see many different ways to do this, proving there’s no one right way.
It’s important to figure out what works best for you!
How Streamlining My Social Media Has Evolved
In the early days, I was publishing two blogs a week. I simply started answering all of your questions and followed the Big 5 Formula for the most important keywords that I wanted to rank for.
In the Beginning
I’d meet with my local virtual assistant at the time and tell her the topics I wanted to write along with a verbal outline that she typed out. I would talk about the points with her and then she’d massage them out.
To complete it, she’d follow my instructions on SEO — which was basically to get the Yoast plugin all green, add pictures, and schedule it to post.
As things evolved, I backed off to one blog a week, then two a month.
We answered so many questions and published about 300 blog posts together but I felt like I needed to take the foot off the gas. I felt like we were reactively producing content instead of strategically.
Instead, I selected some of the things and focused on those.
What Our Social Media Process Looks Like
We created a streamlined process where every blog had a list of things that needed to be complete like:
All images having proper alt tags
Yoast being all green
Checking how to show up on social media
Adding links back to the rest of the website
Breaking up paragraphs
Creating the graphics
And lots of other little things
We also created a process for our Facebook Lives that included things like:
Get captions from Rev.com
Create the title and description that will show up on Google
Trim the beginning of the video if needed
Boost post after 24-48 hours to certain audiences
It all came down to getting a specific process written out that anyone could follow.
3 Tools That Kelly Noble Mirabella Can’t Live Without to Streamline Her Social Media
There are many ways to streamline processes, so let’s take a look at what Kelly Noble Mirabella, the official trainer for Many Chat, uses as her top three tools to help streamline her social media efforts.
Here’s what Kelly had to say…
As someone who has spent 12 years of her life in social media marketing, I have seen the importance of having a good foundation in processes.
The right processes can save you time, help you be more consistent, and provide better content and services for your followers, prospects, and clients.
I have a lot of tools that I use to help me stay on top of the various activities I am always participating in, but when it comes to social media processes there are 3 main tools I can’t live without:
Let’s explore these a little more!
1. Google Calendar
As a busy entrepreneur and mother of two young children, I live by the calendar.
If it is not on my calendar it simply does not happen.
In terms of social media processes, I use my Google calendar to schedule out blocks of time where I work on content development and research. This ensures, much like my time at the gym, that I make time to do the task at hand.
I even take it a step further and have calendars and shared calendars for all the pieces of my life.
I create a LOT of content.
From the social media posts that I create for clients, to the YouTube videos, blogs, and social posts I create for myself.
I am ALWAYS creating.
Trello is the perfect place for me to stay organized in my content and ideas. Generally speaking, I use Trello for three main reasons:
Streamline: I am able to layout ideas and organize those ideas into various content blocks and categories and visually see everything that I have bouncing around in my head. I use Trello for storyboarding for every new client strategy, large scale project launches like courses and new podcast concepts, as well as capturing all my content ideas for future podcast episodes, videos and the like. As a visual person, this process is super important.
To-Do: I use my Trello board as a todo list for content creation. I will take a content piece from idea to in process to completed and in many chases to posted in my Trello board.
Collaboration: Trello can be integrated with “Power-Ups” which allow you to add integrations like Asana, Google Calendar, Appear.in, Evernote, and so many more to help you collaborate with clients, teams, or other businesses.
I use Trello to collaborate with Bella about a podcast idea we have been considering. It is a great way to have everyone stay organized and on the same page.
AgoraPulse is my secret weapon in tackling my social media and coming off as a total rockstar. In fact, if I could only choose one tool out of the three mentioned, AgoraPulse would be the one I keep.
Most people know of AgoraPulse as a social media content scheduling tool, but it is SO much more.
Under the obvious uses of AgoraPulse lies even greater tools to help you stay organized and running like a well-oiled machine.
While social media scheduling helps me effectively batch and manage my social media content, and the brand monitoring lets me stay up on when people are talking about me online, and the reports keep me on track, it is the inbox zero that I love the most.
Inbox zero is basically an inbox for each of your social channels that includes a section for your Private messages that are coming in, as well as mentions and comments you can respond to.
All in one handy place.
I am able to jump in, answer questions, give great customer service and impress the pants off of people in WAY less time than I was able to before I discovered the wonders of AgoraPulse.
As a YouTube creator, this has been an invaluable tool as YouTube does not make it easy to track comments and replies to my videos. The other day I was able to go in and knock out 15 comments in 5 minutes thanks to AgoraPulse.
The important thing is when you are trying to manage your business, your clients, and social media you need good processes. Otherwise, you are like a clown juggling too many balls…One is bound to fall.
Here is How Jen Cole From Depict Media Streamlines Their Clients Social Media
Jen Cole is the co-owner of Depict Media, a company that helps businesses with their social media management.
Jen thought the most important programs are:
Here’s what Jen had to say about these…
1. Google Drive
After meeting with the client and understanding their who, what, when, where, and why, we are then able to develop a content plan, which we usually do via shared Google Drive.
This way, the client has immediate access to everything that is being planned for them, and they can include any edits/comments that they have in the process.
When it comes to event imagery, we appreciate the ease and consistency of Canva.
This tool is amazing because it allows us to nail down and keep a recognizable, branded aesthetic for the entire strategy. We’re specifically enjoying the new animated files that Canva has available. They add that little bit of eye-catching personality and let’s face it, video content is very hot!
After batch-creating images/creative files for our clients, we then work on captioning each piece.
These captions are kept on a shared Google Doc, where clients can see the image/file that we are planning to use with the corresponding caption. This allows them to give feedback/approve content before we put it into our scheduling tool, AgoraPulse.
AgoraPulse is wonderful for scheduling content because you can create hashtag lists to attach to Instagram posts, you can edit posts before they go out, you get a clear preview of what the post will look like once it’s posted on your social channels, and it’s quite frankly user-friendly.
We create/schedule posts a week at a time for our clients.
After we put everything into Agorapulse to be scheduled, we also time block daily monitoring times to stay on top of questions, comments, and messages that are left on each social media channel.
We are able to monitor and respond to all of these things from within the AgoraPulse tool, which really helps simplify the entire process.
Having a solid system in place truly helps to make it all happen the right way!
How A Processes Expert Streamlines Her Social Media Efforts
Liz Illg is a system and process expert who has helped a dozen pet sitters get their business on paper just this summer alone.
She is a ninja when it comes to this stuff and here is what Liz had to say about the best way to streamline social media processes…
In today’s digital world, having a social media presence is not something you should do…it’s something every business needs.
Of course, with so many platforms to choose from, it can be quite overwhelming!
The key is knowing how to streamline your social media efforts so that you can focus on the bigger picture items for your business. Building out a process for creating content of your own will have a huge impact on your overall business.
Below are some helpful tips and tricks to get started:
Create a content calendar
Use scheduling applications
And make sure to have fun with it!
1. Create a Content Calendar
I know what you’re thinking — who has the time to create a content calendar when I’m just trying to keep track of what day it is!?
However, creating a content calendar doesn’t have to be difficult; while it will take some time initially, it’ll totally be worth it!
The key is to decide how you’ll actually create the ‘calendar.’
I suggest using something as simple as a ‘Sheets’ document in Google Drive.
Then, figure out where you plan to post your content:
Will this content be posted on a blog?
Across various social media platforms like Twitter and Facebook?
Will you be posting photos on Instagram?
Knowing this in advance will save tons of time and effort!
Next, it’s time to actually FILL that calendar!
This is where the next tip comes in…
2. Implement Themes
Having themed content will help you to not only stay on track, but it’ll further engage your audience as well.
For example, if you own a pet business and it’s National Pet Safety Month, then create blog topics and posts relating to that. Of course, there are tons of other topics to post about.
You can share an industry statistic that your audience would be interested in learning about. Or post about what inspired you to start your business!
Highlight members of your team, promote an upcoming new product or service, and share photos of your workspace! People are often curious about how people set up their workspaces.
You can also post important tidbits from your company’s mission statement and core values.
3. Use Scheduling Applications
One of the easiest ways to streamline your social media efforts is to implement scheduling applications to help you out!
Worried you’re going to forget to post every day or simply don’t have the time to do so?
There’s an app for that!
From Hootsuite and Loomly to Buffer, TweetDeck, and more — you can input content ahead of time and schedule specific times and dates you’d like to post!
Scheduling applications are perfect for those who have ideas but keep forgetting to post until it’s so late in the day there’s no point.
Consistency is KEY!
If you’re going to use various social media platforms for your business, you must be consistent about it! From your brand messaging and profile photos to the number of times you post, etc.
There are plenty of factors to consider.
How a Top-Notch Graphics Designer and Software Founder Streamlines Her Process With Templates and Batches
She is the founder of Easil, one of the most incredible design tools out there that almost anyone can do. She is able to produce so much high-quality content that I needed to get the ways that she streamlines.
Here’s what she had to say…
Do you want to say goodbye to the stress of coming up with visual content weekly or daily? Creating effective, creative graphics isn’t just limited to professional graphic designers!
By implementing the following 3 tips into your content planning, you’ll save hours every week:
Reuse and repurpose
Batch your visual content creation
Let’s explore these in a little more detail!
1. Use Templates
Get a headstart on creating graphics by using a professionally designed template from a DIY Design Tool.
Using a template that has the foundations in place, and then customizing using your own fonts, colors and images can cut your creative time by half — or more!
As an extra benefit, if you’re design-challenged, your designs will also look more professional than if you started from scratch!
Hot tip: Browse through the template library each month and jot down templates that you like. This way you will have a starting point for the next month when you batch create!
2. Reuse and Repurpose
Maximize your reach by creating and scheduling different versions and sizes of your graphics.
Ensure your primary social network or content requirement is covered first, and then resize your graphics to use on other social media sites.
Keep in mind that square graphics can be used on Instagram, Facebook, and Twitter. A portrait version can be used for Pinterest, as well as stories on both Instagram and Facebook.
Pinterest loves fresh content, so while you’re in design mode and creating a Pin for your blog — make more than 1 version!
Change up the colors, fonts, and imagery so you have several versions on hand, and then schedule with a tool like Tailwind to plan out the variations to post over time.
Hot tip: With Easil, you can save your designs as Templates to easily reuse over time, or to share with your teammates.
3. Batch Your Visual Content Creation
Most importantly, do both of the above steps in batches!
Put aside some time to learn the ins and outs of your design tool, and take advantage of features that can quickly lift your graphics from basic to scroll-stopping!
On your scheduled visual content creation day, aim to create all the memes, social posts, testimonials, quotes and promotions in one hit. Select suitable templates to apply to your content themes, modify the templates, and apply elements of your brand to them, where applicable.
Hot tip: Store your brand colors, fonts and assets in your DIY Design Tool so you can easily access them. Easil provides Brand Kit functionality that also allows you to share these assets, plus images, with teammates!
Once you have your graphics and content planned ahead for the month, you’ll find that fitting in the odd ad-hoc ‘of the moment’ post will actually be enjoyable!
Processes look different for everyone.
So, hopefully, you have seen that there are many ways to approach social media, but the most important thing IS TO HAVE A SYSTEM.
If you don’t, it just becomes an afterthought and it will not have consistency, good messaging, and visual appeal. It takes strategy and planning.
The good news is that you can batch this so you don’t have to deal with it every day. The only thing you really need to do is engage when people who engage with your posts.
Simple enough, right?
Have The Strategy and Planning Taken Care Of For You!
Another stellar option is to hire someone you trust to produce all of this for you. But it’s important that you look for someone who:
Uniquely understands your business and this industry
Understands how fast social media is changing and what is coming with the changes and when
Knows which types of content perform the best on social media at this current time so your business can benefit
Knows how to create engaging captions and content and when to post it
This might sound like a tall order and just trying to find the right person and not get burnt can take a long time. You are not a social media expert. You might not have the creativity or brainpower to think of, build, and execute all of this and I totally get it.
That’s why Better Marketing with Bella has taken care of all of this and the doors are closing soon. They won’t open again for another 6 months.
Here is what you could get every single month from January through June 2020:
You also receive 4 group zoom coaching sessions and one 1:1 coaching call with Bella ($495 value)
https://jumpconsulting.net/wp-content/uploads/2019/09/william-iven-gcsNOsPEXfs-unsplash-e1569981173975.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-10-08 03:00:442019-10-04 18:58:57How 5 Experts Streamline Their Social Media Process
People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.
Biggest Takeaway You Don’t Want To Miss
Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share your knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.
How can you inspire others? [1:10]
How do you keep track of everything? [3:00]
What are some ways to be funny on social media? [4:55]
How can you leverage local events in your community? [5:55]
What are tips that you can share with your audience? [7:50]
Who can you feature or shout out on your social media? [9:40]
How can you tell a story on social media? [12:20]
What if you don’t have the time to do these things? [13:50]
https://jumpconsulting.net/wp-content/uploads/2019/09/250BellaMonth7-10CCFullyAlivePhotography2019-e1568856633244.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-18 19:03:432019-09-19 06:45:19Episode 164: What To Post On Social Media When You Don't Know What To Say
Marketing is something that either comes naturally to you or you despise. Have you ever had that moment where you’re lying awake at night wondering how to bring in more clients that you WANT? Or how to stop getting calls, texts, and emails from the clients that you don’t want?
You just hired a few incredible people and you don’t want them to lose interest (because we all know how hard it is to find great people) but you just don’t have any clients to give them.
Or you’re on the edge of working 100% in your business and want to hire but also doing a balancing act where you don’t give up all of your work. Your bills need to be paid, so you can’t give up your clients to the first person you hire. Things would be easier if you had a steady stream of clients coming in, or your name was everywhere in the community so that you had a bunch of new clients to give to your new hire.
You hope that when the residents in your town think about pet care… they think about your company.
Does any of this sound familiar?
That is the result we all dream of but honestly, it is really hard to get there.
The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it.
Can I get an Amen?!?!
I Don’t Have The Time To Market.
Your to-do list probably has a to-do list. You are running non-stop all day and you might be surviving off fast food, sugar, and caffeine. I see you. Busting your tail trying to hold it all together, wishing for the day when things weren’t so busy. Even when a day comes when you finally have a few hours to work on the business something happens. You have a mental breakdown, you don’t have the energy, or it just isn’t the day.
We all have 24 hours in a day yet there are people who are far more impactful. What do they have that I don’t? How can I make an impact like them? Maybe you’re wondering how these 7-figure companies that I talk about pull it off.
One 7-figure mama who I work with comes to mind. She lives at a dog kennel, runs a large dog walking business, homeschools her two sons, and takes regular vacations. I am in awe of her. The mental power it takes to accomplish all of that is inspiring.
But she doesn’t do it alone, she has teams that support her, the family, and the business. She also has incredible will power and determination to succeed! She could say she doesn’t have time to do everything but she makes the time.
I’m sure you could be checking something off of your to-do list now, but somehow you ended up here. 🙂 Maybe you feel like you haven’t spent all of your time well. You dream of having more time to learn something new, work on the business, or plan dinner.
Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business.
Marketing Uses Resources And Money.
In addition to taking a lot of time – marketing also isn’t cheap. When you think about how much an hour of your time is worth ($50? $100?) and how many hours you can put towards marketing, it is costing you a lot. Not only in time (for things like finding a designer and a scheduling software to help…) but also to fund the designer and the software to help streamline your efforts.
If you are like me when I used to have my pet sitting company of 14 years, you would binge on creating marketing materials and then go stale for a long time. It was only when you were feeling creative or found a designer that new materials were created. Then you might regret hiring the designer because there goes lots of money out the window. $500.00+ each time it seems.
Sometimes we are fortunate enough to have someone to help us schedule the marketing – but then that is all that they can do. They can’t create the campaigns and they don’t know how to do hashtag research. They take 3 times as long to do something that it would take you. It costs a lot of money to produce all the marketing efforts.
It Is Challenging To Be Creative When You Have No Brainpower.
You know exactly what I mean…. I hear it all the time “I am so burnt out” and you know what happens then? Good-bye all the cute marketing ideas you might have had to create a new program, event, design, etc.
When your brain isn’t functioning or you’re permanently running on cortisol and stress, there is nothing left to get creative and be inspired. Have you ever logged onto Facebook to see that it was “international dog day” and everyone is sharing pictures? Now you just feel down and out because you think “why didn’t I know it was national dog day?”
All these special days are starting to get out of control, don’t you think? BUT — it is a great talking point, and you are in the pet industry, so it does make sense for you to jump on the bandwagon.
Feeling the pressure to post something, and not having the time or software to create anything, you just end up sharing someone else’s “international dog day” content.
There. It’s done.
But is it really? The lack of time to plan, resources to create, and creativity to produce something have lead you to make the worst decision. Which is sharing someone else’s content, because it’s only helping them, not you.
Golf Clap. Bravo.
Gosh, This Is All Tough, Right?
Who the heck is looking out for you? Who is there to be creative for you? Know exactly what works in your dog walking or pet sitting business? Something where you don’t have to constantly be finding vendors, spending time mapping it all out and deciding when to post the content, or trying to figure out the best software to make things?
Oh, and then goes what? Instagram and Facebook changed their algorithm….. again!
I got news for you – it happens multiple times a year and just when you think you have “beat” the system, it changes. And now we are all back to square one.
But what if you had someone in your back pocket? Someone with their ear to the ground… breaking down every conference and announcement that Facebook and Instagram makes? Knowing some of the top marketers in the social media space? What if you knew someone who had a proven track record in generating hundreds of thousands of dollars from social media? What if I took all the guess work out for you – gave you videos, graphics, outlines, content calendars, coaching sessions, IG and FB stories, captions, cover videos, and so much more?
I’ve Got Your Back.
Did you know that I have a program called Better Marketing with Bella? Did you know that every. single. semester. the program changes because social media is always changing?
What worked on social media in January 2017 isn’t what is working right now.
Did you know that if you type “comment, share, or like” in your description, you will not be shown in the newsfeed? Do you know that in 2017 you could post a description and still be seen in the feed and now your best chance of being seen is video?
Do you know there is no one else in the industry creating white-label videos for people like you – who have pet sitting and dog walking businesses to use on their platforms? Videos that are interesting, don’t all look the same, and that have your colors, logo, and font on them? Yeah. It is huge!
Listen, for the lowest price EVER – we are opening the doors soon for Better Marketing with Bella. You can get one of the limited seats, but the doors will close soon and it won’t be an option until 2020 to join for the second half of the year.
Even if you are the tiniest bit interested, you should fill out the short application – this will be time well spent, with money that won’t break the bank, and creatives from professional designers that would cost you thousands of dollars a month if you wanted to hire them privately to just do your brand.
https://jumpconsulting.net/wp-content/uploads/2019/09/blur-businesswoman-caucasian-941555-e1567476916331.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-03 06:00:272020-09-24 11:28:233 Problems Everyone Has With Marketing Their Pet Sitting Business
I’m not lying when I say that this has been one of the most exciting weeks here EVER at Jump Consulting. I have so much going on… being created for YOU that I almost feel like how am I ever going to be able to TELL YOU all about it. I am about to do my best below….
Please, tell me what you think about it all. I want to know!
Jump & Scale
Over 90 Jumpers showed up for my FREE 3-Part Jump & Scale webinar where I taught you how to write killer job postings, attract the best candidates, and hire the right people. I can’t express enough how much I loved getting to teach on this topic and (hopefully) inspire you to always keep hiring!
If you missed out, have no fear. The replays of the video will be coming today (yes, today!!) and if you missed out, you can access them right now by signing up at jumpconsulting.net/scale.
Now here’s what else is happening this week…
Better Marketing With Bella – 2 Spots Left
I’m so excited to announce that I’ve opened up 2 more spots for the wildly popular Better Marketing With Bella Program. Imagine having your marketing 100% handled for the first half of 2019. Think about all of the OTHER things you could be working on in your business. Every month you will receive videos, outlines, emails, graphics, and so much more delivered to your inbox.
This week I had the INCREDIBLE Jessika Phillips on the podcast, and I know your mind is going to be blown when you listen to this episode. We’ve talked about content marketing, social media marketing, inbound marketing and more… but this week the focus is all about relationship marketing. If you feel like you have trouble getting inside the mind of your client and really understanding what they want from YOU, then you have to listen to this episode. Check it out here.
T-Shirt Tuesdays: How To Get Consistency With Employees
This week’s T-Shirt Tuesday is brought to you by Allison Muggli of Pets Domain ATX (thanks girl!!) and we’re talking all about how to get and retain consistency with your employees. Do you feel like your employees get sick a lot, call out, or take a lot of time off? Well, you’ll want to watch this week’s 3 minute video to learn how you can put a stop to that real quick 🙂 Here’s the link: https://www.facebook.com/jumpconsulting/videos/340122153213926/
Bella Was Interviewed On 2 Podcasts
This week I had the pleasure of being interviewed on not one, but TWO different podcasts! I can’t tell you guys enough how fulfilling it is to share my stories with so many different audiences and inspire them. If you have a few minutes this weekend, check them out and let me know what you think. On the one with Jay, I really get into some motivating stuff…
That’s it for this week! Is there anything I can help you with? Just shoot me an email at firstname.lastname@example.org
Always Keep Jumping,
https://jumpconsulting.net/wp-content/uploads/2018/10/MM-Landing-Page-1.jpg500500Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2018-11-02 04:00:402018-12-02 12:49:53Over 6 Hours of Trainings and Recordings For You This Week!
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