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How To Automate Your Pet Sitting and Dog Walking Business

Technology sure has grown since the start of this industry. In the 90s, we were doing everything with paper and pen.Paper schedules, our flip phones, if we even had that… and websites were just coming on the scene. Social Media wasn’t popular and the only real type of marketing and advertising was good old fashioned print mail.

Take a minute and think about this for a second. If you started a business in the 90s or even earlier 2000s, the way we get business and provide business has 100% changed since then.

Some might argue that it has gotten more complicated since then, but technology has actually made it so much easier to get instant data coming in and going out of your business that you can make real-time decisions. We can make pivots without waiting for publication cycles or a meeting with a bookkeeper.

Automation is something that many businesses need to adopt to make their processes run smoother. Proper automation could actually yield higher profit margins, while improper automation, or lack thereof, could really add to the stress of owning and operating a business and cost the business owner a lot of money.

 

Woman holding phone and coffee cup with words like "social", "tweet", and "network" coming from phone screen.

Today, I am going to show you all the ways you can automate a pet sitting and dog walking business.

Listen up! If you are a solo sitter, this is especially important because there is only one of you and you need to make every minute of your day efficient.

If you are in the process of building and scaling your business, it is even more important. You want to make sure you have as much automated as possible so when you hand the baton to an office manager they will have the most efficient workflow.

So here is the list, in no particular order, and how you can use it in your business.

GSuite: 

GSuite has so many advantages that your business can be using. First, is the email. Here, you can assign everyone their own email so that all the company info is sent to that email and when they leave the company it is all absorbed back to your company. If you do not do this, consider yourself to have a security breach where clients sensitive info is stored forever on someone’s email account.

Another advantage to GSuite is the ability to have canned responses. These are responses that you or your staff might type all the time, but being able to populate the message inside the email with one button really saves a lot of time. It also ensures that the messaging from your company is consistent.

Screenshot of Boomerang website, showing that you can add Boomerang to Gmail to send emails late and get email reminders.

Boomerang:

This chrome app allows you to schedule emails to send and also will remind you to follow up with other emails that you indicate. The beauty of this automation is when someone emails or calls you after your office hours, you no longer have to:

A. Email them back and break the boundaries of office hours essentially showing them that they can reach you at all hours of the night. 

B. Try to remember to reply to them in the morning and sleep with one eye open because you don’t want to forget. You know that feeling? Like something is hanging over your head?

 

Pet Sitting Software:

This might sound like a no-brainer but do you even know how many pet sitters and dog walkers are not using this the right way?  Make it mandatory that every client needs to schedule online. They need to update their notes online. They need to change their schedule or cancel….. make them do it all online! Make sure that your entire staff if using your software to the fullest capabilities. You can even turn on notifications for GPS in case some don’t arrive or check in at the right time and this has been a lifesaver and peace of mind to so many.

Loom website showing that you can record videos, sharing your computer screen, to send a message rather than using email or text.

The most common question I get asked around software is, “Which one should I choose?” It is a very personal question, but I think there are certain things you should consider:

1. Accounting

2. Customer service

3. Software updated?

4. Mobile version or app?

5. Communication

6. Credit Cards

More explanation about how to come to a decision on this here.

Loom:

This goes hand in hand with software. Whenever anyone has a question about the software (clients or staff), record a short video explanation. Loom is a free Chrome extension where you can record your screen. By doing these videos, and then properly naming them and storing them, this will allow your staff and clients the ability to make a difficult situation easier by way of the video. You could even create a video and add it to your FAQ on your website so it is at the user’s fingertips. This will also decrease the number of problems you have to solve.

Agore pulse homepage, a social media management tool allowing users to post to multiple social media websites.

Agora Pulse:

Ever struggle to know what software to schedule your social media? Agora Pulse really checks ALL the boxes. They post to every relevant platform, have a way for you to keep up on your social media notifications and inbox all in one place, and also will recycle your content so it never “dies” after you post it the first time. This is a necessity for any small business who wants to have a killer social presence. If you’re ready to get started, you can sign up right here for a free trial and 2 months free!

Screenshot of Payroll Experts website, providing payroll solutions for businesses.

If you get into the habit of batching your social media, you can do it all in 1-2 hours a month to set it and forget it. then you will be getting told that “I see you everywhere” when it really took minimal effort!

Payroll:

The thing I LOVED about working with Payroll Experts was that it was easy. Here is how this worked:

  1. My staff knew what days they needed to email me their payroll by.
  2. I would gather all the names and amounts and email it to my specialist.
  3. Done! The company took care of the rest and direct deposited it all.

Having a company take care of all the necessary payroll “stuff” is very helpful. Percentage change and laws change and honestly, there is just too much to keep up with. Certain forms need to be filed at certain times and when you can hand it off to someone to take care of, it will free up a lot of your time and headspace.

For a great company, take a look here

Credit Cards:

Did you know studies show that if you don’t see it, you will spend more money? It always makes me chuckle when people think credit cards COST money because they see it coming out but don’t realize that the mere fact of having credit cards will cause people to spend more with you… because they don’t see it! It happens all the time.

If you have a software system you can automatically set it to charge clients at a certain time or you can go in once a week and click, click, click, CHARGE…. and off it goes to your bank. Using credit cards saves SO much time over collecting the checks and going to the bank.

You won’t ever have to sit down and search through Paypal to see if someone paid you, be folding laundry to find that you WASHED the check that was in your jeans, or just try to keep track of the cash you have been given.

Sure, credit cards cost (typically less than 3%) but the time that you save and money made by not seeing it is astronomical.

Guess what? I have people that do this too. Email me if you want the hook-up!

JazzHR homepage, a website for tracking applicants and recruiting software.

Hiring:

Most hiring methods are de-funked and I get it. You have a lot of other things going on and when an applicant gets back to you it isn’t always easy to stop what you are doing and reply. Let alone understand what to say or remember which applicant you said what to.

It is difficult when you need an employee you have to post a job opening, then wonder if your hiring ad is good enough, and then find out if anyone applies… etc.

What if I told you over 70 pet sitters found the solution to that through automation and are using software to solve this problem?

Did you know the job market is shifting? Do you realize that people aren’t just applying to your job? Do you realize it is like dating and you have to appear attractive to them? What better way to do that then responding fast and having an entirely automated process? A company I work with (and sponsoring the retreat!) has done just that for over 70 pet sitting companies. I explain how here and you can get your own Bella hook up and discount here.

 

Quickbooks website with pricing for their accounting software for small businesses.

Quickbooks Online:

Most people I know have a bookkeeper because they understand that there are just too many chances to make mistakes that will take money out of your pocket at the end of the year. In order to get fast reporting, Quickbooks online is a must. Now, feel how you may about the company… but once it is set up the rest is really easy. AND if you have a bookkeeper this is something they can do for you. Having a bookkeeper and QBO allows you to get reporting fast because you don’t have to pass reports back and forth. It also allows your statements to be downloaded automatically from your bank and credit cards. I highly recommend this set up. It is what I do and I only have to look at my numbers when my bookkeeper sends me her monthly report and I have full knowledge of what I am spending money on, profit, cash flow, and what I can afford.

 

Project Boards:

Like Asana or Trello are great project management tools or even a great place to store a checklist with your Standard Operating Procedures (SOP). Here, your office staff (or you) can do a brain dump and organize the cards into categories that make sense to you. You can add people to the boards and you can share your thoughts and plans in an easy way.

Google Analytics:

If you don’t check this weekly, you are missing out. It will tell you how people arrive on your website, where they go, what they read, and even what you need to add to your website. This is a highly powerful tool and we actually have a lot of trainings on it in the Jump Mastermind. Plus, Google Analytics is free!

So as you can see there are lots of ways you can arrange your business to flow. In the end, it is all an individual choice but we have to understand that we need to use tools to help us because there just certainly isn’t enough time in the day to do “all the things.”

If you need help in any way, let me know in the comments below or in one of my free groups. I am here to help.

pet sitting facebook group

october blog or video ideas

4 October Pet Sitting Blog Or Video Ideas

 

Happy October! It’s finally starting to feel a lot more like Fall. The leaves are changing, the weather is getting colder, and Halloween is coming up. As a business owner, this month is a total gold mine in terms of content creation. I mean, who doesn’t want to look at photos of dogs in costumes?? Let’s a take a look at a number of pet sitting October blog or video ideas that you can use this month…

4 October Pet Sitting Blog Or Video Ideas

 

1. Holidays – Halloween!

As I mentioned earlier, Halloween is one of the best holidays for marketing your pet business. People absolutely love to see dogs, cats, and other furry critters dressed up in spooky costumes. Alternatively, many people aren’t aware of the dangers that chocolate and candy can pose to our fur-babies, so Halloween can be a great time for teaching. Here are some blog or video ideas around Halloween:

  • Should I Take My Dog Trick Or Treating With Me On Halloween?
  • Top 10 Spookiest Costumes For Your Dog On Halloween
  • What Happens If My Dog Eats Chocolate On Halloween?
  • How To Reduce My Dog’s Doorbell Anxiety On Halloween

The list goes on and on!

 

2. It’s Starting To Feel A Lot Like Fall

Weather is a great topic to write or talk about, because many pet owners are not too sure how to care for their pets when the weather changes. Since October is typically cold and windy, you can write some blogs  (or make videos) educating your clients on how they can care for their pets during the Autumn Season:

  • What Should I Do About My Dog’s Fall Allergies?
  • Can Pumpkin Be Harmful For My Dog?
  • Is It Safe To Walk My Dog At Night?
  • What Should I Do If My Dog Gets Fleas/Ticks?

These are just a few ideas, but if you think on it a little while I am sure you’ll come up with more interesting questions worth answering! If you have a good question, research it and then blog about it!

october blog or video ideas

3. Fall Games & Activities

If you live somewhere that’s very hot, most of you clients were likely not taking their dog outside much during the Summer. Now that it’s starting to cool off, it’s the perfect time to start getting Fido back into an exercise routine!

Try searching the Internet for games that dogs and their owners can play outside, such as hide-n-go seek with a treat. Compile a list! You can even write or talk about the best hiking trails in your area, outdoor pet-friendly cafe’s, or dog parks. The list is truly endless.

better marketing with bella

4. Don’t Forget About The Pet Educational Themes Of The Month

There are quite a few interesting topics you can talk about for October. Consider exploring one, two, or all of them if you prefer!

  • National Pit Bull Awareness Month: Write a blog or make a video educating about the stereotypes attached to pit bulls.
  • Adopt-A-Dog Month: Discuss the considerations for adopting a new dog or adding a new animal to the home.
  • Adopt-a-Shelter Dog Month: Talk about the benefits of rescuing a shelter dog, or other ways people can help even if they can’t adopt.
  • National Animal Safety and Protection Month: Educate your audience about the different ways they can ensure their pets safety.

I hope these October pet sitting blog or video ideas are helpful to you and are able to give you some inspiration. If you are a pet sitting business that DOESN’T have a blog – it’s never too late to start.

If you choose to write about any of these topics – be sure to post a link to your blog in the comments section so I can read it. I want to see where your creative minds take these ideas!

 

 

 

november pet sitting blog ideas

4 November Pet Sitting Blog Or Video Ideas

The Fall season is coming to an end, and Winter is quickly approaching as we enter into November. So what does this mean for you as a business owner? Well, it means Thanksgiving and Black Friday are coming up, the weather is starting to change, and people will be taking a number of holiday trips! The opportunities to market and gain new clients are endless. But how will these potential clients find you? Through your blog of course! Read on for a November pet sitting blog ideas I have compiled in order to drive traffic to your blog and appeal to a new base.

4 November Pet Sitting Blog Or Video Ideas

november pet sitting blog ideas

1. Holidays – Thanksgiving/Black Friday!

Many people go out of town for Thanksgiving weekend, since it’s a four day weekend for most. This means that there are a pool of potential clients in your area that will be looking for a solution to watch their pets when they’re away. That’s where you come in! You can write or talk about a number of Thanksgiving topics including:

  • Thanksgiving foods you can/can not feed your pets
  • Why your cat/dog is thankful for you/your pet sitter
  • Why pet owners are thankful for their pets
  • Hot Black Friday deals for pet toys/products

The list goes on and on!

 

2. Say Goodbye To Autumn, & Hello To Winter!

Weather is a great topic to write or talk about, since many pet owners are unsure on how to handle their pets in certain climates. A lot of questions arise when dealing with snowfall and below zero temperatures. Consider writing or talking about ideas such as:

  • What temperature is the ‘cut-off’ for walking my dog?
  • Should dogs wear snow booties while walking?
  • Does salt hurt my dog’s paws?
  • What happens if my dog eats snow?

These are just a few ideas, but brainstorm a little and you’ll be sure to come up with a lot of compelling questions worth answering!

 

3. Winter Games & Activities

Admittedly, there’s not a whole lot of games that dogs can play outside in freezing temperatures and heavy snowfall (at least not ones that are very long!). But don’t let this stop you from writing or talking about other activities pet owners can do with their animals indoors while they’re waiting for the weather to warm up!

Try searching the Internet for games that dogs and their owners can play in the snow, such as hide-n-go seek with a treat. Compile a list! Or, write or talk about some indoor activities pet owners can engage in with their dogs and cats such as snuggling, watching movies, playing with indoor toys, taking naps, and more.

Are there restaurants in your area that pet-friendlyndly? Make a list, describe each one, and use it as a blog! You can also do this for hiking/walking trails and stores (preferably ones with Black Friday deals!).

 

4. Consider The Pet Education Themes Of The Month

DogTipper.com is a great resource for learning all about monthly themes. To save you some time, here are the themes that you can write or talk about for November:

  • Adopt A Senior Pet Month (ASPCA). Write a blog or make a video about why adopting senior pets is worth it!
  • Pet Cancer Awareness Month. Make a blog or video about early cancer warning signs/symptoms, treatment methods, prevention tools, and more.
  • Pet Diabetes Month. Write a blog or make a video about early diabetes warning signs/symptoms, treatment methods, prevention tools, and more.
  • National Dog Show (American Kennel Club). Broadcast yearly on Thanksgiving! Be sure to tell your clients where/when/how they can watch!
  • National Animal Shelter Appreciation Week (The US Humane Society) – November 5th – 11th. You can talk about the benefits that shelters provide to homeless animals, and why it’s always better to adopt and not shop!
  • National Take A Hike Day (November 17th). Encourage your clients to take some time to take their dog on a hike! Be sure to give them a choice of some stellar local hiking trails.

I hope these November pet sitting blog or video ideas are helpful to you and are able to give you some inspiration. If you are a pet sitting business that DOESN’T have a blog – it’s never too late to start. If you’re still not convinced, check out these blogs I wrote on Why Should I Blog For My Pet Sitting Business and Why You Should Care About Your Holiday Cover Profiles And Blogging.

Also, if you’re tired of doing your own marketing, why not let me do it for you? Check out my Better Marketing With Bella Program.

Lastly, if you choose to write about any of these topics – be sure to post a link to your blog in the comments section so I can read it. I want to see where your creative minds take these ideas!

For more content on blogging, be sure to take a look at:

Learn How Two Coaching Sessions Tripled This Pet Business’s Leads By Blogging!

Episode 2: Blogging To 1700 Hits In One Day And Delegating Your Business 

Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses

better marketing with bella

Bella in your business pet sitting podcast

Episode 46: Website Copy, SEO, Blogging, & FB Live With Jen Phillips April

On this episode of “Bella in your Business” Bella speaks with Jen Phillips April, an SEO copywriter and social media trainer. They discuss different ways of impacting the traffic you get from search engines.

blogging SEO pet sitting business

Jen Phillips April

Specifically they discuss:

  • Website copy (the words on your website) and how you need to rewrite so people can find your page more easily when searching
  • The wide range of searches user are doing these days
  • How consistent blogging can affect your SEO
  • The importance of Facebook Live to attract customers.

Jen Phillips April’s online marketing journey started way back in 2005 with a dog treat recipe site. Using content and the best practices of SEO, she grew that site to 87, 500 visitors/month. These days, she works with clients like pet sitters and dog trainers. She writes their website copy so it gets found by Google (and their target market) and she also offers training on social media and SEO. When she is not working with her clients, she is usually reading a novel, practicing her Down Dog or cooking up a delicious meal.

Check out Jen’s free 5 day email course on “How To Gain MASSIVE Visibility with Facebook Live in Only 5 Minutes a Day — Even if You’ve Never “Done” Video Before.” 

You can find out more at www.jenphillipsapril.com

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Episode 32: Amy Schmittauer Explains Video In Her New Book VLog Like A Boss

In this episode of “Bella In Your Business”, Bella speaks with Amy Schmittauer from the popular YouTube series Savvy Sexy Social

In this episode they discuss what a Vlog is, and how and why Amy got into it.  They also talk about how pet sitters can use video to enhance their business and marketing and some tips on how to overcome that fear of being on camera.

Amy’s newly released book Vlog Like a Boss: How to Kill It Online with Video Blogging just launched on Jan 31st and just by listening to this episode, you might win a free copy.

Want to join our book club?

The Jumpers in my FB group voted for Amy’s book as our next book club read. If you would like to join us, we start the middle of February. You can get a copy of her book here and join our FB book club group here

 

Amy Schmittauer

Amy Schmittauer

Amy Schmittauer  is the Vlog Boss. As a new media triple threat —YouTuber, Keynote Speaker and Author—she coaches people to go after what they want in life and leverage online video to make it happen.

Creator of the popular YouTube series Savvy Sexy Social, her channel boasts a global community and millions of views.  And let’s not forget she is Mama to an adorable Beagle named LUCY.

In Amy’s first book Vlog Like a Boss: How to Kill It Online with Video Blogging, she shares her collection of strategies and tactics to help you create video that gets the attention you deserve.

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Episode 18: How to Get More Pet Sitting and Dog Walking Clients

bella-pet-sitting-industry-podcast-album-cover

 

In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”

More-clients-pet-sitting-dog-walking

 

List All The Services You Offer On Your Website:


In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that  if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.

fb-group

Promote Yourself On Facebook:

Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make  sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!

Blog About What You Do:

Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”.  She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement  in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago.  Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.

Make Free Downloads For Your Site:

Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.

Create and use “Bark Cards”

When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’.  I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.

 

newsletter_image

Email Marketing:

Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer.  Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter.  Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.

classes-vet-referrals

Talk To Vets

Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave.  More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.

Start A Facebook Group:

Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally.  Members get to know each other, build relationships, talk about pets, etc., and build a good community.

 

logo_dog_walking 4

Start A Dog Walking Club!

Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.

Create Competition

Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out.  Kate has more information about doing so in her online marketing academy which Bella says is awesome!

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Here Are 5 Important Things To Do After You Publish A Blog Plus 3 Bonuses!

Did you know there are certain steps you should take AFTER you publish an article from your blog?

Yeah. Really!

And what you choose to do can help determine how far and wide your message is spread. After all, you are wanting to publish to a room full of people, right? Not just in the bathroom to yourself?

Haha. Ok get the image?

We spend all this time writing the articles and then hope that somehow, somewhere, there are people out there just following our website waiting for new content to come out.

But that isn’t reasonable.

We want lots of people reading what we write. It shows google that you are an authority on the subject matter. It can drive a lot of people to your website. Like the day I got 1700 hits in one day! So while your competition that is out there sitting dead in the water with their static 5 page website that hardly gets much traffic… you are out there being the popular kid that everyone is attracted to!

Want to learn how to do this? Without spending a TON of time?

 

5 Things You Can Do The Next Time You Press Publish:

Here are actual things you can do to get traction on your blog articles. I think it is really important when you are trying to get it going and let people know that you are out there.

In addition to creating a killer title, and I don’t mean by keyword stuffing, you want to post in these places:

BOOST your post on Facebook

 

Spend $5 to boost your post and see what happens! It is superb results.

A boost is something that you pay for, after you post the blog to your facebook page. It will get in front of MORE than just what the Facebook algorithm normally would show and it is all to people who have already liked your page. Unlike advertising, it doesn’t show up as a “sponsored” post.

Facebook Business Page: 

Again, teasing an article by asking a question around it is always a good thing. Think of a way you can create some foreplay to your article. Ask thought provoking questions like “Have you ever thought about…” or “What would you do if…” then link to your article.

If your article mentions any other business or area of your city, feel free to find their interest pages and post there as well. If you think it is a valuable teaching article, why not find a reporter or newscaster who often reports on subjects close to it and post it on their wall with your own “pitch” or even message them the article?

Remember, don’t spam them. You message should be inciting, relevant, and helpful. Otherwise you will turn them off. Who knows? Maybe they will either use your article in a story or look towards you as a resource on the topic?

Personal Facebook Page: 

There is no harm in sharing your business postings on your personal page. Especially in the warm, cute, and fuzzy business of pet sitting! It helps keep you top of mind awareness in your own personal network. People that actually like and care about you!

Twitter 

This is one of my favorite ones! A quick 140 character message with hastags for your city, topic, or your business always work well. Follow me @Bellas_Pets to see what I mean! Be relevant or interesting enough and others will retweet you!

Email: 

How many of you have a email service where you can send mass emails out to your list? Even if you don’t, I am sure you have a client database either in excel or in your client management system, right? How about sending out a link to your article to them via email? Maybe every Friday?

The name of the game these days is 10 seconds or less! Let me get your message and SCAN (not read) though it while I am at a stop light. We are a stop light culture!

So if you send a quick email out every week or every two weeks, just basic text “Hey everyone! Wondering what to do this weekend? Here are 5 pet friendly dog patios in CITY, and they have super yummy food! Hope you are well!  LINK” 

See? Now your brand just smacked them in the face and you are now top of the mind awareness!

 

3 Bonuses For You!

It really isn’t that hard to promote your articles. You just have to take ten min and do it all! Here are two other quick tips you can do:
Tip #1: Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!  Sometimes you might find yourself on your blog, reading articles, finding them for posting on FB or to an email you are sending a client. When you are ON YOUR OWN BLOG, press the social media share links while you are there. Share it to Twitter, G+, FB  It can’t hurt you and you are already there!

Tip #2: Insert your blogs into your website under major categories. For example, if you are talking about puppy sitting or cat sitting, take some of your existing blogs and insert them into your services list. It gives your company more depth and allows your potential client to get a 360″ feel for the actual service other than you talking them to death and boring them! I mean come on, let’s STAND OUT from the rest! 🙂 Right?

List of services

List of services

 

Tip #3: When you are sending an email to a potential client about their new puppy, or cat that they don’t know if you “get it”, send them links to your blog via email that talk about what happens on a puppy sit, ideas for cheap puppy toys at home, or a commentary from one of your pet sitters about a cat sleeping on her head. Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress!

“Your articles can be like weapons! You need to fire up your arsenal and prepare to strike and impress! “

Just because you have shared an article once on FB does mean that everyone who follows you has seen it. Use it over and over again. Let it GROW. Plant the seeds! Promote it! Each blog you write does you no good if you just publish it and then forget about it. They can have a HUGE impact on driving lots and lots of visitors to your website if you promote them correctly.

What do you currently do? How do you get your hard work out there to the world? Do you do any of the above? Does it help? Do you have any other ideas to share?

better marketing with bella

bloggig small business

Why Should I Blog For My Pet Sitting Business?

Having a blog for my pet sitting business is so important for my SEO. Without re-posting the content, I would be dead.

bloggig small business

Where I am writing you from at the Phoenician Resort in Scottsdale

I have been able to have my website dominate in many key words in my area. This is important because it leads to phone calls and ultimately clients. I only pay to advertise in one place. The rest of our advertising comes from my blog.

First, lets look at a few MYTHS:

MYTH: I don’t have time to start a blog for my pet sitting business.
FACT: If you have time to be on Facebook, you have time for blogging. Plus you can write a few blogs and schedule them to come out once a week.

MYTH: I don’t have anything to say.
FACT: You have inspiration all around you in your job. Different leashes, litters, “How To’s” etc.

MYTH: I am not a good writer.
FACT: You don’t have to be. Write in your own voice that is what blogging is about.

Ways I can benefit with a blog for my pet sitting business:

1-      Search Engine Optimization. You are creating pages on the internet to direct traffic and key words to your website. Do this tens or hundreds of times and you will dominate over your competition.

2-      You are able to position yourself as an expert. Write down all your knowledge and people will read, share, and interview you for more.

3-      You are able to offer rebuttals when selling a client on the phone by sending them you “My cat is too shy and won’t come out for you” blog that shows the techniques you used to alleviate this problem.

4-      You become an information source that others look at for valuable information. Through breaking important pet news stories (that you can often find out about on Bella In Your Business) you can write a short commentary about it with a link to the article or organization hosting it. It builds your credibility.

5-      You are hijacking the search engines. So you don’t do dog boarding or dog kenneling, but you have a post that talks about “Why pet sitting in (your town) is better than dog boarding” Well guess who is going to come up when someone googles (your town) and dog boarding?

Blogging is something that is FREE that I think no business owner can afford NOT to do.  We consider spending money on passive advertising like Yellow pages or relocation magazines or welcome wagons, but never once consider  saving our money and creating our own welcome wagon. Why not create a blog post about ARE YOU NEW TO (YOUR TOWN)?

Do you blog or not? Why or why not? If you do blog list your blog below and tell me what you blog about that gets the most comments, reaction, or hits on your website and why you think that is.

better marketing with bella