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Episode 62: The Do’s & Don’ts Of Hiring Pet Sitting Employees

One of the most challenging hurdles pet sitting business owners encounter is hiring. Many reach a point where they absolutely cannot take on anymore clients, unless they bring on some extra hands. What some business owners don’t consider is how much truly goes into making sure you’re hiring a HERO rather than a ZERO. So what better way to get your feet wet in the world of pet sitting employees than hearing the stories of other business owners who’ve been through the process many times before?

On this episode, Bella is joined by three successful pet sitting business owners that have been through it ALL when hiring pet sitting employees. In three 10 minute segments, Bella asks each one of these industry veterans three crucial questions:

  • What is the best way to find pet sitting employees?
  • What’s the biggest mistake you’ve made when hiring pet sitting employees?
  • What’s your best secret that you would tell your old self about hiring pet sitting employees?

Listen now to find out the answers to Bella’s burning questions while gaining invaluable knowledge about the hiring process in the pet sitting world.

pet sitters

Maureen McCarthy

Maureen McCarthy has worked with dogs and cats either grooming or pet sitting since 1980.  When she moved to North Carolina in 2006, she started Love and Kisses Pet Sitting  which she continues to successfully operate today. Love and Kisses Pet Sitting is now an award winning company (4 years and counting!), honored as the recipient of the Best Pet Sitting Business In Union County. Additionally, Maureen’s business has attained the 2015 and 2016 Angie’s List Super Service Award. Maureen now has 21 pet sitting employees working for her, all of which she requires to continually undergo continuing education to ensure they provide the best service possible.

pet sitting business

David Steinberg

David Steinberg founded David’s Pet Sitting while studying in graduate school to become a therapist at the UConn School of Social Work. Luckily, the program was located in his hometown (West Hartford). His friends then demanded he watched their pets when they went away. David happily obliged and before he knew it, David’s Pet Services was a thing.  David now has a number of employee’s working under him, and is continuing to hire more and more while honing the process.

In 2003 Cara Armour co-founded Active Paws Inc., in the Boston, MA area. In 2009, Cara won Pet Sitter of the Year. She is decorated in many accolades and even expanded to opening a grooming and holistic pet supply store.

small business

Cara Armour

Since 2003, Cara has been trained by the American Red Cross as well as several veterinarians in Pet First Aid and CPR. In 2011 she completed an instructor training course and became a certified Pet First Aid and CPR instructor. In 2015 she co-founded an online Pet First Aid academy and now works as a product and marketing manager for ProPetHero, the Pet First Aid and CPR division of ProTrainings. 

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Episode 55: Financial Planning in Your Business With Paul Adams

On this episode of Bella in Your Business, Bella spends time with Paul Adams, President and Founder of Sound Financial Group.

business coaching

Paul Adams, President and Found of Sound Financial Group

They discuss:

  •  The roles finances play in our business
  • Why it is so hard for the self-employed to pay themselves
  • What happens when we don’t focus on being financially fit
  • Steps you should take to get yourself financially fit
  •  How Luke 16:10 pertains to building business & wealth.

Paul Adams is President and founder of Sound Financial Group where he and his team help clients maintain healthy balance sheets, stop forfeiting money unnecessarily to the IRS, and to build and protect their plans for the future. The cornerstone of his advice relies on the belief that people should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend.

Paul is also an accomplished speaker and the of author two essential financial guides – Stop Burning Your Money and Sound Financial Advice – 
and in 2016 was interviewed by Forbes, Entrepreneur and Inc. magazines.

Links

Also, Paul has made available a PDF copy of his book Sound Financial Advice.  E-mail Bella at bella@jumpconsulting.net for more information.

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Episode 51: Selling Your Business With David Barnett

On this episode Bella speaks with David Barnett, an Author, Speaker, Educator, Seminar Host, Consultant,  and Business Buy/Sell Process Coach.

pet sitting small business

David Barnett

They discuss things you need to keep in mind when considering selling your business.  These include:

  • Biggest mistake pet business owners make when running their business
  • Understanding that there are several reasons people sell businesses. Most of the time it is not for retirement.
  • Learning that keeping your business in the best shape to sell (i.e. have strong processes in place) will actually benefit you even if you aren’t yet selling it.
  • When you will and when you won’t benefit by using a broker.
  • A high level overview of the selling process.

David Barnett has been working to help the owners of Small and Medium Sized businesses for almost 20 years. As a former business broker and financing broker, Barnett has helped people buy, sell, plan, manage and finance businesses. 

Since 2014, Barnett has authored 6 small business books, 3 of which have become Amazon best-sellers.

You can reach David in the following ways:

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Bella in your business pet sitting podcast

Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll

In this episode, Bella speaks with Wendy Van de Poll, the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. They discuss pet loss grief and what pet professionals can say and do to be supportive to their clients in their loss. They also talk about how pet professionals can deal with their own grief.

Topics covered are:

  • What is pet loss grief
  • What you as a pet professional should do when a client gets the news that their pet has a terminal illness
  • How to help your clients when their pets die
  • What you shouldn’t say or do
  • How a pet professional can deal with their own grief over losing an animal client
Pet Loss Grief

Wendy Van de Poll

Wendy Van de Poll is a pioneering leader in the field of pet loss grief support. She is dedicated to providing a safe place for her clients to express their grief over the loss of their pets. What makes Wendy successful with her clients is that she get’s grief! “Over the years I’ve dealt with my own grief and helping many families communicate and connect with their pets long after their loss. It’s what I’ve done since I was just 5 yrs old!”

She is compassionate and supportive to all who know her. Her passion is to help people when they are grieving over the loss of a pet and her larger than life love for animals has led her to devote her life to the mission of increasing the quality of life between animals and people no matter what stage they are in their cycle of life! She has been called the animal whisperer. She is a Certified End of Life and Pet Grief Support Coach, Certified Pet Funeral Celebrant, Animal Medium and Communicator. She is the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. She holds a Master’s of Science degree in Wolf Ecology and Behavior and has run with wild wolves in Minnesota, coyotes in Massachusetts and foxes in her backyard. She lives in the woods with her husband, two crazy birds, her rescue dog Addie and all kinds of wildlife.

You can find out more about Wendy and the Center for Pet Loss Grief at https://centerforpetlossgrief.com.

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Episode 39: Vision Is Victory With Carey Conley

On this episode, Bella talks with Carey Conley, speaker and Co-Creator of Infinite Nation; a community created for skill building, mentorship, and community for aspiring leaders and business owners.

business coaching

Carey Conley

Bella and Carey talk about:

  • Why “Vision is Victory”….especially for entrepreneurs
  • The biggest stumbling  blocks for people to actually put a vision down on paper and follow through with it
  • What happens when people try to run a business without a clear, concise vision
  • Community and accountability

You can find out more about Carey Conley and the services she offers on her website at InfiniteNation.com.  You can email her directly at carey@careyconley.com

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Episode 38: Branding & Content Marketing With George Thomas

On this episode Bella speaks with George Thomas, Inbound Marketing & Brand Strategist for The Sales Lion.  George also specializes in training people on HubSpot.

Content Marketing for pet sitting

George Thomas

George spent  15 years working in a traditional marketing agency to design and build websites and  other types of content. George then joined The Sales Lion where as an inbound designer and brand strategist. There his daily contributions include inbound strategy and design, HubSpot intensive training, speaking at conferences, content marketing, and social media marketing as well as business management and development.

George and Bella discuss branding. In particular, they talk about:

  • How to get started in video
  • How long videos should be
  • How often you should be putting out content
  • How to push your content in multiple formats
  • Changing your thinking to being a production company first.

To learn more about George, visit him at https://www.thesaleslion.com/meet-the-sales-lion/meet-george/

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Episode 37: Leadership, Strategic Planning, & Vision With Tarran Deane

On this episode, Bella discusses leadership with Tarran Deane, author of the new book,  “The Alphabet Principle: Your A – Z Guide to Being a Compelling Leader”.

business coaching

Tarran Deane

Tarran Deane is Australia’s Corporate Cinderella a Leadership Development Company. Tarran works with executives, entrepreneurs, experts and emerging leaders to increase their personal effectiveness, capability, communication and commercial savviness. Bringing a maverick edge, and entrepreneurial trends to established businesses and organizations, Tarran boldly challenges, honors and equips people to shift the performance of their organization’s people, practice, and profit.  Tarran intentionally cuts through the whispered frustrations of workplaces today, equipping you to lead strategically and tactically in the fast pace of real life @ work, so you and your team can get the job done and love the company you’re in. A sought-after international keynote speaker, Tarran’s warmth, humor and 43,000 hours in leadership have helped more than 26,000 audience members to hit the shift key and lead like they mean it with boldness and humility.

alphabet principleBella and Tarran discuss:

  • How as a woman to be taken seriously in the corporate world
  • Dealing with problem generators in the workplace
  • Why vision and strategic planning matter.
  • Her “Signature 7 Leadership Framework” for planning out your work week. (Infographic can be gotten at https://www.tarrandeane.com/signature7leadershipinfographic/)

You can find out more about Tarran on her website at http://tarrandeane.com.
Connect with her on facebook
Get her book here

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Episode 30: Proven Social Media Marketing Methods

Britney Young, Social Media Marketing Manager

Britney Young, Social Media Marketing Manager

In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.

They discuss:

  • What a social marketing manager does
  • The pros and cons of using automatic republishers like Meet Edgar
  • How often should you post
  • What should you be posting
  • What you should be doing with all of those pet pictures you post
  • Their favorite apps for doctoring up pictures
  • The differences in the social media channels and a good workflow for pushing one post through many of them.
  • Focusing your efforts on a few selected channels.
  • Knowing your audience and finding out what channel works best for them.Apps mentioned:
    – Canva
    – Abobe Spark
    – Pixaby

For more information about Britney Young, you can find her on LinkedIn at http://www.linkedin.com/in/britneynyoung/

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Episode 18: How to Get More Pet Sitting and Dog Walking Clients

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In this episode of “Bella In Your Business”, Bella is joined once again by Kate McQuillan from PawsomeMedia. They discuss the timeless question they always get, “How do I get more pet sitting and dog walking clients?”

More-clients-pet-sitting-dog-walking

 

List All The Services You Offer On Your Website:


In order to get more pet sitting and dog walking clients, Bella notes that people search for many different terms. For instance, she says that  if you are dog groomer and you want to groom small dogs or even cats, make sure you list that. Someone looking to get a cat groomed likely won’t search for a dog groomer first. Make sure you are putting all the services you offer, along with descriptions, on your website. Kate notes you should really review your website periodically and make sure what you want out there is very clear.

fb-group

Promote Yourself On Facebook:

Kate mentions that people often get caught up sharing pet pics, memes and news, but should not forget to put out something everyday about what you do. Images, articles you have written and tips are all good ways to do that. Also, make sure you have filled out all the about sections in Facebook, especially the contact information. Also make  sure your banner clearly says what you do. Facebook pages get Googled and so having all of that information in there may actually help you show up more often in Google searches. For those who feel such promotion is too “salesy” Bella recommends you check out “Gary V” (Gary Vaynerchuk ) who has a book called Jab, Jab, Jab, Right Hook: How to tell your story in a noisy social world. He writes that it is about giving value, value, value, and then a sale. Bella says it’s ok to keep sharing valuable items, but don’t forget the “right hook”!

Blog About What You Do:

Bella says to blog and talk about what you do. Discuss things like “How much does dog grooming cost?”, “Should I get my cat groomed?”, “How do I train my dog?”.  She says to take every question people ask you, use the exact question as the title of your blog post, and then answer it. She says it’s not only good for SEO (getting higher placement  in Google results), but also gives you an “arsenal” to use when people call with questions. Ask them for their email address and send them the blog post that answers that question. Kate points out that you also need to SHARE your blog post (see tip #2)! And don’t forget to reshare things you wrote months and years ago.  Keep sharing it for those who may not have seen it the first time. And revisit them periodically to “tidy” them up and make them more current.

Make Free Downloads For Your Site:

Kate suggests that you offer things on your site like free EBooks you create or checklists (like one on things to do before your next vacation), cleaning tips, etc. It doesn’t always have to be about the services you offer, just things that are useful to your customers.

Create and use “Bark Cards”

When you are out performing mobile services (grooming, pet sitting, dog walking) and you (dog) hear barking at a neighbor’s house, your worker can leave one of these bark cards. Bark cards are small postcards with a picture of a barking dog you get made up that say “BARK, BARK, BARK, BARK, BARK”. On the back leave the top half blank and on the bottom put your branding, list of services, and contact info. In the blank area, take a pen and write something like. “I think I heard a small dog and they were saying ‘Come groom me! Come groom me!’.  I was in the neighborhood and if you call me for more information I would like to offer you….” Bella says these cards are shocking and attention grabbing. They also target your demographic. Personalization in key with these cards.

 

newsletter_image

Email Marketing:

Kate said to make better use of the email addresses you have collected through newsletter sign ups, or people opting in to your free downloads. Send information periodically to ensure people remember who you are and what you offer.  Bella suggests it could be a “drip campaign” where you have a series of say 5 emails go out over a period of time or it could be a short periodic newsletter.  Kate notes that email is important because not everybody is on Facebook or checking out your website, but they may likely be checking email.

classes-vet-referrals

Talk To Vets

Bella says a lot of pet business owners just walk into a vet’s office, drop their cards and leave.  More than likely the cards get dropped in the trash. So Bella recommends that you build a relationship with the vet’s office manager. People rarely ask the vet about pet sitting or grooming services, but they do ask the front office staff or call in with that kind of question.

Start A Facebook Group:

Kate says that you start a private Facebook group not to sell services but to allow customers and members of the group to get to know you personally.  Members get to know each other, build relationships, talk about pets, etc., and build a good community.

 

logo_dog_walking 4

Start A Dog Walking Club!

Bella says that by starting these clubs you will have a micro area of people all interested in the same thing. Do it with your existing customers to build up brand loyalty or expose them to other services you offer. You can encourage them to bring a friend. You could start one at an apartment complex and have the complex promote the club as an activity. Kate suggests you could combine that with the private Facebook group as well.

Create Competition

Kate recommends that you create competition events as they are a good way to get new clients. But do it right! Don’t just do a like and share campaign. Really plan it out.  Kate has more information about doing so in her online marketing academy which Bella says is awesome!

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Episode 17: Should Pet Sitters Still Offer Overnights If They Have To Pay Per Hour?

In this episode of “Bella In Your Business”, Bella discusses whether you should still offer overnights if you have to pay per hour? This is a hot topic because during this election year many are talking about raising the minimum wage, in some places as high as $15/hour.  In California, not only is the minimum wage being raised but they are mandating sick days and other things which are really going to cost businesses more and more money.

Education is Key to This Decision!

Bella emphasizes that you really need to educate yourself on the legislation in your particular state, what risk that implies for your  business, and what it will cost your business to comply. She says she really wants you to focus on the right team members (bookkeeper, CPA, lawyer) and to reach out to your state’s Department of Labor. Learn as much as you can and then make your own educated decision. Don’t listen to everyone on Facebook or your competitors!  Just because someone else elects to take one action doesn’t mean it’s the right one.

So, should you still offer overnights?  The easy answer for some will be no because they figure if they have to pay someone $15/hour for 8-10 hours, they would have to charge at least $200 for an overnight and they believe their clients would never pay that.  Bella points out, that could mean you are automatically giving up (what is on average) 20% of your revenue. In short, she recommends that you still offer overnights even if you have to pay per hour.

Put it on your website (with or without the price) and make sure you price it according to the 30/30/40 rule (30% for the business, 30% for you, and 40% for wages). Just be aware of what happens when you get to 40 hours (another great question to ask your state’s Department of Labor).

Remember, you don’t get to decide what is too expensive. Your clients do.  If a client does tell you it is too much, simply explain why it is that high.  Then offer them a less expensive alternative like 3 visits a day.  Let them know that it will probably be alright but if they feel that still isn’t enough then they could try the overnight option.

How To Sell Overnights:

Bella points out that if you don’t at least offer the option then visitors coming to your site looking for that option will “bounce” over to another service’s site.  Leave it on there. Keep them on your site. Engage them in a conversation giving them the reasoning and statistics and let them make the decision.

Another question to ask your state’s Department of Labor is whether or not you are exempt from the minimum wage due to the Fair Labor Standards Act (FLSA) which states that people who make less than $500,000 don’t have to adhere to it.

Add More Value:

You could also consider additional value for these overnights like perhaps sending video and photos. You might include things like taking out the trash and/or sorting the mail. Add value to the overnights and make them exclusive benefits. Any of these additional values can help make a client feel better about spending the money.

Bella points out that in reality most pets are perfectly fine sleeping by themselves and that the real benefit offered in overnights is making the client feel less guilty about leaving their precious pet.  So let’s appeal to them and keep offering this service. Because if you don’t you have no idea just how much money you might be leaving on the table and walking away.

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Episode 16: Getting Rid of Toxic Relationships

Bella In Your Business

In this episode of “Bella In Your Business”, Bella discusses getting rid of “bad apples” otherwise known as bad relationships.  At some point in your personal or professional life you have had that person who is a vampire of your time or energy.  And they can be very influential in your life.

You need to constantly take inventory because it is said you are the sum of the 5 closest people in your life. Bella says she sees a lot of pet business owners not “trimming the fat”  of these toxic relationships when it is really necessary and they end up with “tummy aches”.

Bella Has Dealt With Bad Apples…

Bella confesses that she has had to deal with “bad apples” over the years.  She reminds us that some “bad apples” may not have started that way.  Life can change people.  And sometimes it is even harder to get rid of someone if your relationship with them started out great.

Consequences To Keeping Negative People Around:

There are many negative things that can result from keeping “bad apples” in your company.  For one, it could put you in a bad mood and that might spill out in the next conversation you have with a client or another employee.  You may be disappointed in yourself because you know that you are being walked all over.  Or you might feel stressed or scared over what retaliation might happen if you do dissolve or walk away from that relationship.

These types of toxic relationships are like a disease.  They can continue to grow and take over more and more of your life and spoil a lot of things.  We need to protect ourselves, our business, and our employees.

Are YOU The Bad Apple?

Of course, it doesn’t always have to be a bad worker.  Sometimes YOU can be the “bad apple” as sometimes it is a bad boss.  Are you the one creating bad relationships? For instance, if  instead of helping and building up employees who seem to ask the same questions all the time, you lose your patience and yell at them.  Bella references a recent article that points to bad bosses as being among the chief reason people leave their jobs.

But whether you or one of your employees is the bad apple, not addressing it can have consequences on your business.  It can affect morale if employees see you treating another employee badly or if you accept bad behavior from another.  If you allow a “bad apple” to stick around it takes the power away from you for running your business.  For instance,  if someone has a lot of job responsibilities and they develop a chip on their shoulder it could bring about a negative attitude that will multiply when you bring in others to start taking on some of that person’s responsibilities.

So when people have a “bad apple”, why don’t they take care of it right away? Fear.  They might be afraid that by getting rid of that person there is some service or benefit that person still supplies that they will lose.

Don’t Fear The Break Up Of The Bad Relationships:

It could be fear of retaliation or of getting sued.  For that fear Bella suggests that you have a good team of legal and HR professionals you use who can help guide you through the correct process.  She points out that fear is just not understanding information.  Bella says that if you have more information and knowledge you are more able to make better decisions in life.  Do not let fear hold you back!

There is also a fear of who you will get to replace the “bad apple”.  To that, Bella says always be hiring.  Even when you think you don’t really have the business to support a new hire, still consider it.  Because, if you find the right candidate and you have the right pricing structure and strategies in place, you can be instantly boosting business and getting the new person some work.

Another fear is that  of the unemployment rate going up.  Many business owners are afraid that the terminated employee will file for unemployment potentially causing their unemployment rate to go up.  Bella says, once again,  the best way to overcome that fear is to educate yourself.  Call up your state’s Department of Labor and find out what it would mean if the terminated employee filed. But, don’t be afraid to fire them even if your unemployment is going up.  Just compare that increase to what it may cost you by  maybe ticking off some of your best clients or missing out on opportunities or not having your sanity day to day.

Is It Really Them, Or You?

One final important point that Bella stresses is that once you realize that an employee is a “Bad Apple”, and you choose to keep them on staff, they are no longer the problem. You are!  You are the problem.  Holding on to “bad apples”, in addition to giving you headaches, will hold your business back from becoming everything you dreamed it would be.  You have every right to build the team you want, with great relationships, and people that work well with you!  

Just remember, you are going to get back what you give.  If you show people that you appreciate them and that you care, they will give that back to you tenfold.   But if you are constantly struggling with hiring and finding the right people for you business, or you are having trouble with people respecting your business, or there is a constant struggle with your team, you might just want to take a deep look inside yourself.  It’s just possible that you might just be the “bad apple”!

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Episode 15: How to Get Rid of the Fear of Delegation

bella-pet-sitting-industry-podcast-album-cover

In this episode of “Bella In Your Business”, Bella is joined by Kate McQuillan from Pawsome Media. They dismantle the myths surrounding the fear of delegation in pet sitting businesses and discuss the profitable advantages of it.

Bella leads off by talking about her first delegation experience with the website Fancy Hands , a website that for a small fee will perform a few simple tasks for you. But she warns that your instructions need to be clear to ensure the task is done as you expect.  She says it’s like “the bootcamp for learning how to delegate.” Doing this, will decrease your fear of delegation.

Bella then talks about how she moved up to getting a virtual assistant (VA) and how with that she learned that prioritizing tasks for the VA  is key. She realized that she also needed to communicate how many hours she expected to be spent on the task as it better clarified the expectations and led to both her and the VA  feeling a sense of control over the task.  Kate pointed out that setting expectations on both sides is a very important step.

Kate then says that she feels that if you are going to delegate a task, make it one that needs to be repeated periodically. Doing so means that the time you spend setting up the expectations for the task the first time, will in essence, be training the assistant to do it in the future. As you set up expectations and outline the process for each task, you are essentially at the same time building an employee handbook. It becomes time well spent!

Kate also points out that you need to make sure you are putting a task in the hands of the right person. For instance, more complicated repetitive tasks are best done by someone like a VA who is consistently the same person, rather than using FancyHands or Fiverr ) where you may not be getting the same person each time.  Bella points out that mindless one-off tasks are better suited for those sites.

At this point Kate manages to blow Bella’s mind by suggesting that you have your VA document the process while they are doing the task. As Bella puts it, “Delegating the Delegation!”  

Bella then tells the listeners not to get discouraged when finding the right VA. She points out that just like hiring, sometimes a person does not work out.  Or, even when you find the right VA, they may have to leave for personal or family reasons.  She reinforces this by relating an experience she had. Kate adds that sometimes you or your needs change and that you should not be afraid to change your VA if things stop working out.

Bella mentions that some VAs can be more expensive than others but may bring a bigger skill set that can ultimately make you more productive.  She points out how critical a VA was in helping her organize and publish the first ever comprehensive chart of all the software companies in the pet sitting field. Kate says to think of it as an investment rather than a cost as it may help you and your business make more money.

Kate then discusses how one of the biggest hurdles people have in moving to delegating is the fear of letting go. They are afraid that someone else can’t do it as well as they can do it. She says rather than fear it, use it as an opportunity to examine and streamline the process.  You just may make it more efficient!

Kate mentions that one online tool she has found very helpful for delegation is Trello. It’s a free tool for putting up lists of tasks (which can be shared with others like your VA) and setting up a project timeline. Bella notes that visually it reminds her of Pinterest.

Since they have gotten on the topic of technology tools, Bella points out that most of us probably only use about 20% of the functionality of the tools we use. So she encourages the listeners to take the time to look at the tools website or seek out tutorials in order to really learn how to the get the most out of each tool!  Kate adds that she has tried to take the time this year to do just that.

Bella says that business owners should always make sure that their business is healthy and you always have enough money set aside to pour back into the business.  You can then use the “business” money to invest in these tools and processes that will ultimately help you grow your business.

They wrap up by stressing the importance of streamlining the processes and delegating the tasks. Kate also points out that there are some tasks, like contracts, that ABSOLUTELY should be delegated to the appropriate professionals, like lawyers. Bella agrees as she has had other business owners come and ask her for her service contract or her employee manual to use in their businesses, prompting her to ask “Do you want my underwear too?”  A perfect way to end an episode.

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Episode 14: Discount Daily Dog Walks

In this episode of “Bella In Your Business”, Bella discusses whether or not you should offer a discount daily dog walks. She covers points on both sides of the issue.

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Bella starts by stressing that before even considering a discount for daily dog walks, you really should know just how much profit you make off of a dog walk or pet visit. She points out that many company owners aren’t fully cognizant of that number or even understand how the costs and profits are divided. Bella points out that some of the money goes to the employee who walked the dog (usually a fixed amount) and some of that money should go to your business to cover expenses and business profit.  Finally, some money needs to go directly to you the owner, so that you are paying your salary.

Pricing-Guide - Discount Daily Dog Walks

Can You Even Afford it?

When offering a discount on a daily dog walk you have to decide out of which of these pots that discount will be taken.  You can’t really pay your employee less, so it will need to come out of either your pot or the business’.  If your business has stabilized costs, you may be able to find some money in the business pot to support the discount.  But if you are in a period of steadily increasing expenses, then you may not have it there.  Bella advises you to be careful about taking discounts out of your own pot as many business owners hurt themselves by not paying themselves enough to sustain themselves, and the business.

Discounting Can Be Good!

On the pro-discount side, Bella talks about how even “rich people” like discounts and

you should not be offended if someone asks you to discount daily dog walks.  

She even suggests that you set a higher “standard” rate and that the “discount” you offer be actually in the range of what you need to keep the business growing.  This could also be couched as a “Friends and Family” discount, or be given through package plans that encourage clients to use your services more often.

When You Should Never Discount

On the anti-discount side, Bella suggests that discounts on daily dog walks are not likely appropriate if your rates are currently low, especially if they barely cover costs.  In those cases, it is best to gradually increase your rates to a level where you can offer discounts.

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small business coaching

Who Exactly Is An Expert?

small business coachingI once hear someone say “An expert is someone who knows a LITTLE bit more than someone else.” Hmm…This could be true, but it is also important to know who the expert is.

In addition to being an “expert” you need to have your niche. No one can possibly be an expert about everything. If they were, they would be God.

It annoys me to all get out when someone claims to know something about everything. We all know those people. They are usually the ones that either

a) End up messing everything up because of their ego or low self esteem.

b) End up leading the flocks of sheep into the loin’s den and not realize it until it is too late.

An expert, in my opinion, is someone who is proficient in a subject. They know a LOT more about something than everyone else. They are the ones that usually always have the answers, but are honorable and humble enough to say “I don’t know” when they don’t know.

An expert, usually has a niche. Niche. There is that word again. Webster define’s niche as a defined market. A defined market doesn’t include everything under the sun and beware of those who think their niche is everything under the sun.

Beware of know-it-alls.

Photo Credit: http://www.freedigitalphotos.net/images/view_photog.php?photogid=371

What IS Social Media anyways? | Small Business Coaching

Danielle, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does social media all go together? and WHY do I need it for my business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

Basically it is broken down to these major components:

Website – Hosts everything!!!! It is like your PARENT and everything else You Tube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

FacebookPlace that has the LOUDEST voice that is calling kids into your home. Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) becasue of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter.

You Tube – Videos… makes you come to life, lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house becasue it “looks” cool!

TwitterIs for short conversations. Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, becasue your followers might see what you are posting and click on it, therefor going to your website. You can update twitter as much as you want during the day becasue they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg – Great information source again. This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Ok, so how does this all flow?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

Why Do I Need Social Media In My Pet Sitting Business?

Bella, I just don’t get it. It is all GREEK to me and none of this makes sense. What is social media? How does it all go together? and WHY do I need social media in my pet sitting business? Can you explain it all to me please? – Kat

Sure! I would love to! The best way to explain is to first show you these two videos and then discuss each of the major social media components. I included a parody to try and explain it better!

Here is the first video. I am not responsible if it gets you really excited… it gets me every time!


Ok, so now that you are excited about what it can DO and how big it is from the video above…. lets try to break it down to a local level so you can apply it to your small business…

 

Creating The Flow Of Social Media In My Pet Sitting Business:

Your Website Hosts Everything!

It is like your PARENT and everything else YouTube, Facebook, Twitter, Digg) are the KIDS who bring the other neighborhood kids to your house. The more kids at your house, the more popular your house and you are the “coolest” on the “Pet Sitting or Dog Training street” The more popular you are, the easier it is for people to come to your house. You want people in your “house.” We are going to keep using this analogy.

fb-group

Facebook Has The Loudest Voice That Is Calling Kids Into Your Home

Here, you have a DAILY interaction with your likers (kids) and are able to give them milk and cookies every day (like a “cool” parent would). There can be instant feedback and all the kids in your home have the best ability to call more people to your house (let’s say, on their “cell phones”) because of the SHARE buttons. Anytime something is posted on your website, it posts to Facebook, and then goes to Twitter. Consider creating some groups and doing FB Live on a weekly basis to help your strategy as well.

Youtube Videos Make You Come To Life!

Social media for your pet sitting business can really explode by creating videos and hosting them on Youtube. It lets you host your own channel, with all your branding around it. You can take these videos and bring them to your Website, and Facebook. They make you come ALIVE with being able to give a tour, a day in the life of, video biographies, highlighting products or services, or whatever you want. The possibilities are endless. People can “subscribe” to your channel, but the chances of this happening are very low on the scale. It is important to put in the RIGHT key words when uploading videos. Google holds you Tube Videos in HIGH ranking and they *will* come up when you do google searches if they are SEO’ed right (have the right key words) This is like kids at your house taking video and uploading them to the internet or to your Facebook/House to show everyone. This then results in more kids wanting to come to your house because it “looks” cool!

Short Conversations are for Twitter

Only 140 characters of less (like two sentences)  Great points: to connect your website and facebook postings to it, because your followers might see what you are posting and click on it, therefore going to your website. You can update twitter as much as you want during the day because they are constant updates. However as a customer or client, few actually “follow” people. If you want to know what is going on with a business you can go to their Twitter page and read what they have been posting. How many people you are following doesn’t matter. to an extent. I would only recommend following people you want to keep in touch with or who are information resources. How many people follow you does matter. It tells how big your audience is. It is better to have quality than quantity. Think of this like kids being at your house and text messaging their friends to come over….there are just LOTS of text messages at a time.

Digg is a super information source!

This is depending on who “follows” you or “diggs” (sort of like a LIKE) your article. It is another way to connect your content to the world. People can be on Digg looking for information and go to the search box and pull up your info. Digg articles also show up on the search engines. Will this directly translate to customers? No. Will it possibly help with clicks to your site? Yes. Your Digg is connected to your site so any blog that is posted gets posted to Digg. Then it posts to Twitter. This is like a kid at your house throwing a newspaper out on the sidewalk and hoping that someone finds it.

Relaxing dog at the beach with flowers garland

How should you make it flow to help the social media for your pet sitting business?

Website —> Facebook —>Twitter
Website —>Digg —-> Twitter
YouTube —>(gets posted on your Website)—->Facebook/Digg —–>Twitter
Posting Emails from icontact —-> Website —->Facebook/Digg —–>Twitter

Important things to remember:

*The more times links are out there with the CONTENT being hosted at your website, the BETTER chances of people clicking on your website.

*The more people who click on your website, the higher you will get in the the rankings.

*The more reviews you have, the more important you will be in the search engines.

*The more valuable content you post at a consistent pace, the more important you are to the search engines.

I hope this helps explain a little bit more… Let me know if you have any questions.

I Can’t Help The People That Aren’t Willing To Do These 4 Things | pet sitting business coaching services

“When doors open, it is still your responsibility to walk through them. So get stepping!!!” – Andrew P.

pet sitting business coaching

If you have ever had the opportunity to contract my pet sitting business coaching services, I start out by telling you that I have two rules.

RULE #1 – You are your own worst enemy.

RULE #2 – Who cares about the competition.

Rule #1 is the one I am about to focus on and rip apart. Are you ready?

So many times in life things leave us petrified by fear. Like the petrified forest in Muir Woods, nothing has changed in hundreds of years… Our own thoughts and perceptions in life is what holds up captive.

I meet so many smart, intelligent, creative minds through my pet sitting business coaching services… sometimes they are trapped by nothing else other than just themselves. So how does someone get out of it?

 

FOUR THINGS TO STEP OVER SO YOU CAN START STEPPING FORWARD!

1 – Get over yourself! Stop thinking that the world begins and ends with you… not everyone is watching you and you are not the best thing since sliced bread.

2 – You will make mistakes! The sooner you realize you are going to mess up, the easier it will be to accept it. You are not perfect. Just when you are able to take the step and have someone JUMP with you (www.jumpconsulting.net) then it will be easier along the way because I will look back and tell you “Don’t make that mistake. I did and it sucked!”

3 – You can’t always make everyone happy.Don’t let your fear of not for filling others plans for your life prevent you from moving forward. The more you know about yourself and who you are, the easier this will be. Not everyone is going to agree with your decisions, but in order to move forward with confidence, you need to be confident in yourself.

4- Stand up to the voices in your life that are not you. All too often, while trying to impress others, we give up self in order to fulfil their projected outlook on our lives. THEY DON’T MATTER (to an extent). You must have a strong sense of self, direction, and passion to push forward. No family member, spouse, or friend can hold you back…unless you let them.

These are the same things that prevent us from setting goals. From turning dreams into reality. You attitude should be filled with I CAN. Not… “I can only if…” You must get rid of the stinking thinking, acknowledge that you are not perfect, you can’t always make everyone happy, and make a conscious promise to yourself to take a STAND in your life!!!!

You CAN do it. Why? Because no one else can do it for you.

If you would like that extra accountability, sounding board, and encouragement… consider shooting me an email. I love being a cheer leader with my pet sitting business coaching services to you. I have a big dose of motivation to push you forward for YOUR OWN goals..

I Can't Help The People That Aren't Willing To Do These 4 Things:

“When doors open, it is still your responsibility to walk through them. So get stepping!!!” – Andrew P.

pet sitting business coaching

If you have ever had the opportunity to work with me, I start out by telling you that I have two rules.

RULE #1 – You are your own worst enemy.

RULE #2 – Who cares about the competition.

Rule #1 is the one I am about to focus on and rip apart. Are you ready?

So many times in life things leave us petrified by fear. Like the petrified forest in Muir Woods, nothing has changed in hundreds of years… Our own thoughts and perceptions in life is what holds up captive.

I meet so many smart, intelligent, creative minds… that are sometimes trapped by nothing else other than just themselves. So how does someone get out of it?

FOUR THINGS TO STEP OVER SO YOU CAN START STEPPING FORWARD!

1 – Get over yourself! Stop thinking that the world begins and ends with you… not everyone is watching you and you are not the best thing since sliced bread.

2 – You will make mistakes! The sooner you realize you are going to mess up, the easier it will be to accept it. You are not perfect. Just when you are able to take the step and have someone JUMP with you (www.jumpconsulting.net) then it will be easier along the way becasue I will look back and tell you “Don’t make that mistake. I did and it sucked!”

3 – You can’t always make everyone happy.Don’t let your fear of not for filling others plans for your life prevent you from moving forward. The more you know about yourself and who you are, the easier this will be. Not everyone is going to agree with your decisions, but in order to move forward with confidence, you need to be confident in yourself.

4- Stand up to the voices in your life that are not you. All too often, while trying to impress others, we give up self in order to for fill their projected outlook on our lives. THEY DON’T MATTER (to an extent). You must have a strong sense of self, direction, and passion to push forward. No family member, spouse, or friend can hold you back…unless you let them.

These are the same things that prevent us from setting goals. From turning dreams into reality. You attitude should be filled with I CAN. Not… “I can only if…” You must get rid of the stinking thinking, acknowledge that you are not perfect, you can’t always make everyone happy, and make a conscious promise to yourself to take a STAND in your life!!!!

You CAN do it. Why? Becasue no one else can do it for you.

If you would like that extra accountability, sounding board, and encouragement… consider shooting me an email. I love being a cheer leader and big doses of motivation to push you forward for YOUR OWN goals…

danielle@jumpconsulting.net

How To Set Great Goals In Your Pet Sitting Company.

Goals are so important to anything in life. If you don’t know where you are headed, how the heck do you know how to get there. Recently, I have been struggling with some very tough decisions. (more on this later) However if I didn’t have personal and business goals in mind there would be no rhyme or reason to any decision I make. I do not wander through the woods – I pave a path towards a destination.

Last year for BHPS I actually wrote down my goals on a white board. I thought it was a pipe dream! In an economy where there is a “recession” When I hear business owners complaining all over that their businesses are failing… I took a steady look at my goals and thought ” How the heck do I get there? ” Jan and Feb 09 were one of the worst months ever in the past 8 yrs I have been in business. Why do I think this was? Simply put – the media SCARED everyone into thinking we were doomed. That the world was ending. It was at this point where I was faced with a really difficulty decision….Should I do what every other person was doing and lower my rates? I was getting told NO a lot on the phone. It made me question everything I was doing. What did I do? I went back to what my GOALS were. No, I just don’t mean a fiscal 2009 goal – but what I wanted for my life, what lifestyle I wanted to afford to live, what sort of time I wanted free for the important things in my life, what I wanted for a future with Bella’s… many things went through my mind.

It was at that point that I decided SCREW IT – I want to keep building this business and that is what I am going to do. I forget where I heard it, but the quote “You can’t change the way the wind blows, but you can change the position of your sails” was PROFOUND to me and I took that and ran.

That is when I started the Gift Certificate program. Even though I was the highest priced sitter in an area where there were over 40 pet sitting companies, and interestingly enough people were HURTING bc everyone was living above their means and on a borrowed dollar….I decided to keep my prices right where I wanted. I struggled a lot with quality over quantity and decided to stay true to my roots. What I originally intended for my business. To have a quality service at a premium price. Not a quantity service at a discount price (no offense meant to anyone at all).

This program saved my toockas! (butt)
All the vendors on there gave me free advertising. I had pizza boxes being delivered to homes with my flier on them! (and sooooo much more too)

MORAL OF THE STORY Having my clear set goals in mind, knowing who I was, and standing on solid ground… when the “earthquake” (aka recession) hit I was able to make my move while not jeopardizing who my business was. This is so pivotal for business owners to really understand. KNOW who you are. KNOW who your business is. KNOW where you want to go with it. If you do, your decision making process will be that much better and like me, by the end of ’09, we were 20% UP falling just a few thousand short of what I thought was a “pipe dream goal”

DREAM….
THINK….
SEARCH….
THEN SET GOALS AND MAKE PLANS ACCORDINGLY

YOU OWE IT TO YOURSELF !

Look at all the successful entrepreneurs… they did not faulture (sp?).
Ben and Jerry’s was broke for 7 yrs before they took off.
Michael Jordan was told that he would never be on Varsity HS Bball.
…..and so many more….

By the way…. Bella’s is UP 53% since the doom and gloom of Jan 09. (Written Jan ’11)

Goal setting – the pipe dream with an end | Small business coaching

GOALS are so important to anything in life. If you don’t know where you are headed, how the heck do you know how to get there. Recently, I have been struggling with some very tough decisions. (more on this later) However if I didn’t have personal and business goals in mind there would be no rhyme or reason to any decision I make. I do not wander through the woods – I pave a path towards a destination.

Last year for BHPS I actually wrote down my goals on a white board. I thought it was a pipe dream! In an economy where there is a “recession” When I hear business owners complaining all over that their businesses are failing… I took a steady look at my goals and thought ” How the heck do I get there? ” Jan and Feb 09 were one of the worst months ever in the past 8 yrs I have been in business. Why do I think this was? Simply put – the media SCARED everyone into thinking we were doomed. That the world was ending. It was at this point where I was faced with a really difficulty decision….Should I do what every other person was doing and lower my rates? I was getting told NO a lot on the phone. It made me question everything I was doing. What did I do? I went back to what my GOALS were. No, I just don’t mean a fiscal 2009 goal – but what I wanted for my life, what lifestyle I wanted to afford to live, what sort of time I wanted free for the important things in my life, what I wanted for a future with Bella’s… many things went through my mind.

It was at that point that I decided SCREW IT – I want to keep building this business and that is what I am going to do. I forget where I heard it, but the quote “You can’t change the way the wind blows, but you can change the position of your sails” was PROFOUND to me and I took that and ran.

That is when I started the Gift Certificate program. Even though I was the highest priced sitter in an area where there were over 40 pet sitting companies, and interestingly enough people were HURTING bc everyone was living above their means and on a borrowed dollar….I decided to keep my prices right where I wanted. I struggled a lot with quality over quantity and decided to stay true to my roots. What I originally intended for my business. To have a quality service at a premium price. Not a quantity service at a discount price (no offense meant to anyone at all).

This program saved my toockas! (butt)
All the vendors on there gave me free advertising. I had pizza boxes being delivered to homes with my flier on them! (and sooooo much more too)

MORAL OF THE STORY Having my clear set goals in mind, knowing who I was, and standing on solid ground… when the “earthquake” (aka recession) hit I was able to make my move while not jeopardizing who my business was. This is so pivotal for business owners to really understand. KNOW who you are. KNOW who your business is. KNOW where you want to go with it. If you do, your decision making process will be that much better and like me, by the end of ’09, we were 20% UP falling just a few thousand short of what I thought was a “pipe dream goal”

DREAM….
THINK….
SEARCH….
THEN SET GOALS AND MAKE PLANS ACCORDINGLY

YOU OWE IT TO YOURSELF !

Look at all the successful entrepreneurs… they did not faulture (sp?).
Ben and Jerry’s was broke for 7 yrs before they took off.
Michael Jordan was told that he would never be on Varsity HS Bball.
…..and so many more….

By the way…. Bella’s is UP 53% since the doom and gloom of Jan 09. (Written Jan ’11)

Could your business be like a bad "I Love Lucy" episode? | Systems and Processes In Your Business

Beautiful picture, huh?

That was where I was “snowed in” for the past three days.

Heber, AZ 1/1/11

I left Phoenix on Wed morning to go for a quick ride up to Heber with some friends and family. They were going to stay till Friday, and I was going to come home on Thursday.

Well mother nature had other plans.

It got me thinking about you all… can your business survive if you were removed? Can it survive and go on as “normal” if you were taken out of the mix for a couple of days during a holiday without a hitch?

My company did, and it only survived because I had systems and processes in place. I was able to enjoy a worry free “impromptu” vacation while my staff was on the ground during New Years weekend.

Playing in the snow

Systems and processes are so important in every business. Think about the conveyor belts. You can throw things onto it and the belt keeps moving (process) and the people that are adding things to the product (replicating the system over and over again) keep doing their job.

Without systems and processes – it could be the demise of your business. I hate to break it to you, but many of your customers or clients will not care what family emergency you had or if something happened to you. They hired a professional company for peace of mind and it is every business owner’s responsibility to follow through on that.

What about if one of your staff went MIA? (that has happened to me)

What about if YOU went MIA? Is there always someone who knows that you are “alive” or would there be days that go by and no one would notice?

Admittedly, nothing can ever be perfect….but we can all strive for excellence, right?

But when the State closed the roads going home, and I had 20 clients out of town, that is a lot of damage control to be doing without a solid back up plan. I was very thankful for my trusted staff, who by the way, were already scheduled for 100% of the visits. I just sat back drove some ATV’s, sat by the fire, cooked, enjoyed friends and family, and learned what “cabin fever” was.

I was able to check messages, make calls, maybe work about a total of 30 minutes a day and managed to book lots of business each day for the weeks ahead. No one even knew I was gone unless I told them.

SO…..If you were removed from your business… would it still run? Or would it look like a funny I Love Lucy episode? (*The belt going faster is like the HOLIDAY RUSH!) Let me know your thoughts by leaving a comment below!

Could your business be like a bad “I Love Lucy” episode? | Systems and Processes In Your Business

Beautiful picture, huh?

That was where I was “snowed in” for three days back in 2011.

Heber, AZ 1/1/11

I left Phoenix on Wednesday morning to go for a quick ride up to Heber, AZ with some friends and family. They were going to stay till Friday, and I was going to come home on Thursday.

Well, mother nature had other plans and I was stuck there for three days later than I had planned. 

This incident got me thinking about you all… can your business survive if you were removed?

Can it survive and go on as “normal” if you were taken out of the mix for a couple of days during a holiday without a hitch? Or God-forbid there was an emergency?

My pet sitting company did, and it only survived because I had systems and processes in place. I was able to enjoy a worry free “impromptu” vacation while my staff was on the ground during New Years weekend.

(Side note – reading this back in 2018 and realizing this was only a test for what happened in 2014 is almost comical)

 

Playing in the snow

 

 

Systems and processes are so important in every business.

 

Think about the conveyor belts. You can throw things onto it (system) and the belt keeps moving (process) and the people that are adding things to the product (replicating the system over and over again) keep doing their job.

Without systems and processes – it could be the demise of your business. When bad things happen, or you need to step out, many of your clients aren’t going to care what is going on with you and they are going to expect that the professional company their hired and paid, has processes in place to keep it running smoothly.

They hired a professional company for peace of mind and it is every business owner’s responsibility to follow through on that.

 

Can your business keep running?

What about if one of your staff went MIA? (that has happened to me before.)

What about if YOU went MIA? Is there always someone who knows that you are “alive” or would there be days that go by and no one would notice?

Admittedly, nothing can ever be perfect….but we can all strive for excellence, right?

In my case, the State of Arizona closed the roads going home, and I had 20 clients out of town. That would have been a lot of damage control to be doing without a solid back up plan. I was very thankful for my trusted staff, who were already scheduled for 100% of the visits.

I just sat back drove some ATV’s, sat by the fire, cooked, enjoyed friends and family, and learned what “cabin fever” was.

I was able to check messages, make calls, maybe work about a total of 30 minutes a day and managed to book lots of business each day for the weeks ahead. No one even knew I was gone unless I told them. This worked on 30 minutes a day because the already established systems were efficient and didn’t require a lot of extra work or steps.

 

If you were removed from your business… would it still run?

 

Or would it look like a funny I Love Lucy episode? (*The belt going faster is like the HOLIDAY RUSH!) Let me know your thoughts by leaving a comment below!