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retention

Episode 325: Retention Revolution: How To Decrease High Turn Over Rates

retention

Are you tired of constantly having to replace employees and going through the hiring process over and over again? Imagine having a team that stays with you for the long haul! Imagine never having to worry about the retention of your staff. What would that look like to your business?

I’ve got the secret to reducing turnover rates and keeping your employees happy, engaged, and committed. In this episode, I’m going to reveal the retention revolution and share with you the key steps to creating a positive and thriving company culture.

And if you missed my BIG announcement on social, we are gearing up to start a new hiring group, Destination Hire. A two-week group jam-packed with everything you need to know about hiring, templates, sample schedules and a free 20-page download PDF. Listen for a special code in this episode for $20 off! Then head over to jumpconsulting.net/destinationhire

Biggest Takeaways

  • 5:21 Destination Hire 
  • 12:27 Hire the right people 
  • 13:07 Foster a positive work culture
  • 15:08 Address any conflicts or issues 

Recommendations

Hiring is the forefront of your business and the first step in good employee retention. But if your hiring starts off on the wrong foot, your retention of said employee will be less likely. That is why I created Destination Hire, a two-week group designed with YOUR hiring needs in mind. From hiring to onboarding/training, retention, employee letters, sample job duties, templates to utilize, a 20 page free download and a plethora of resources. This group has everything you will need to kick your hirin gear up. In this episode I give you a code to receive $20 off, head over to jumpconsulting.net/destinationhire and sign up today, the group begins February 6th!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Destination Hire

Transcript

Welcome to Bella in your business. Today is
February 2, 2023. I believe when this is posted, which is also Groundhog Day. Does your life feel like Groundhog Day? Does your business feel like Groundhog Day where you get up and you do the same thing every single day and you’re not moving forward? If you answered yes to that, chances are that it’s because you have a hiring problem. And as always, I want to come in and help you save the day. But first, I want to actually play something for you. This was from one of our listeners back on episode number 321. It was called four easy steps to ask him for testimony. And while you absolutely should, I also included a downloadable script for you for free. But I got this voice note from someone and I want you to hear it. Oh my
god, Bella. I’m listening to of course spelling your business and my car. And I’m listening to the testimonial episode. And I flipping love it. I can’t wait to execute all the steps. When I’m done driving, I’m gonna listen again. And write down all the nose. You are amazing. I love that in your business.
Isn’t that great? That is actually from Becky Lee, who was just on the podcast back on episode 222. And she talked all about how she was kicking butt with hiring, and marketing, and all of that stuff, you guys, it should not go unnoticed that the people that listen to the podcast and then implement things from the podcast, the mastermind better marketing, they see results. You heard from Connie, probably 20 or 30 episodes ago, where I had told you guys and taught you how to respond to people who are DMing you in a way that like stands out and lands you the sale. And you heard from Connie like 20 episodes ago on how she like literally landed the sale and gained hundreds of dollars. So you guys, the doers, see the results. And I promise I don’t just talk out here for like an experiment like stuff works. And it’s super exciting. When I see your success, I get really energized by it. It helps me live my purpose. But listen, if you are one of those people out there today who feel like it is Groundhog Day, because guess what it is at the time of this posting. And you’re just going through the same thing over and over and over again. It’s also sometimes the definition of insanity. A lot of you I’ve been asking and talking with you on Instagram right now. And a lot of you have said that, you know, yeah, I want to hire but there’s no one to hire or I get ghosted, or I just can’t find anyone or they just don’t work out or they quit, or, or or and I get it because the whole hiring process is it’s very discouraging. It’s very depressing as a business owner, right? You understand deep down whether you’re conscious of it or not, that your net worth is your net work, okay, which in this case is the employees or your internal staff, your operations, whoever you have around you. And if we can’t get great people on our team, then we can not move our business forward, which means we can not live out our vision or accomplish goals or have that quality of life that so many people blindly started a business because they wanted to work-life balance. They wanted to be their boss. But then somewhere along the line, you became a hostage to your company. Somewhere along the line, you became the backup if someone was sick. Somewhere along the line, if someone wanted to take off, you became that person that needed to do it or you’re just so darn busy that you have no time to hire, let alone do everything that you need to do to prepare to hire, which would be SOPs, handbooks, manuals, figure out what kind of questions to ask them to figure out how to front load the whole thing. So you’re just flying by the seat of your pants. Because that’s what you do. You’re a hustler. You figure it out. And it might not be great but you have hope for a better future. That’s why you keep going every day. But guys, I’m here to tell you today about how to decrease high turnover rates. But before I get into that, I do want to make an announcement. And this is a really big announcement. I do this only like once a year. This year. We have gone bigger than we have ever gone in as long as I’ve been doing this. You might have joined me for the bosses in charge group. That’s actually how I met Becky. It was like a year or two ago. And she found me through that. And she went in and just joined the mastermind, and she joined better marketing and Bella. And now like, the rest is history, like literally, and she’s taking vacations and doing all kinds of amazing things. But I’m doing another hiring group. It’s called destination hire. And the reason why it’s called destination here is because I believe that your hiring ad should be the destination that that applicant keeps going back to, they are applying for multiple jobs, it’s not just your job, but they keep going back to your job hopefully because they want to work for you. And they’re really, really excited to work for you. And so Listen, guys, this is what I’m going to do from February 6 to February 17. That’s two weeks, it’s a Monday through Friday kind of group. And what I’ve done is, it’s already scheduled, I have a minimum of two posts every single day. And these are teaching posts. This is like a high-paced class, okay? You don’t have to do anything per se, there’s no homework unless you choose to take action on the things that I’m teaching you. But every single day, there are a minimum of two posts, sometimes three, and these are long posts. The total post when I wrote this all out was 13,000 words. To give you an idea, my book was only 10,000 words. There’s a lot of content in here. And as I was writing all this content, and again, this was actually over Christmas break, I was writing it, because I got that excited. And that fired up. I also decided to give you over 20 pages of a free PDF download that has tons of things, you guys, literally I wrote hiring ads for you. I wrote a sample job duties. I wrote a job offer email, I wrote a job rejection letter, and I wrote 10 engaging text messages. I wrote sample training schedules, like three-day training schedules. And like what you do on each one, I did interview questions, I did a knockout question, I did employee assessments, I gave you a standardized ranking system, I gave you a 30-day employee check-in checklist. And then we also correlated all of the Bella in your business hiring podcasts that like you can go back and listen to because you know we have over 330 episodes, that’s a lot. And you can find them all. So I put them in a nice list for you. Also all the hiring blogs, basically anything I’ve ever written. And then, of course, all the mastermind resources. And this is basically like going to my intention is to literally like Firehose you full of so much information. So whether you think you’re ready to do it now, or you will be ready in the future. This is a group you’re not gonna want to miss out on, it’s being offered at $47. But because you’re listening right now, I want to reward you I love my podcast listeners a view go to jump consulting dotnet forward slash destination higher. That’s junk consulting dotnet forward slash destination hire, you’re gonna see it being offered $47. That’s it. But wait, there’s more. If you type in 20 Bala, I’ll give you $20 off of that. I’m not looking to make money off of this, you guys, I’m not. I’m looking to pay my designers and pay my community manager and pay all the people that have had to put the tech together and all just basically bare minimum cover the costs. I’m not looking to make money off of this. I am looking to inspire and motivate you with honest-to-God hopes that you will take advantage of our sponsors. I’m going to be so completely clear about this our sponsors, there are three sponsors, one guess what jumped mastermind, but you couldn’t, I bet you couldn’t predict that. Because of the job mastermind. That’s where everyone’s hiring this is people doing it differently. Also pet care team training, Pet Care Team training.com. I am the co founder, where you can get all of your staff trained on training videos, which is exciting and fun. And under two hours and get them pet sitting and dog-walking CPR certified. That’s two certifications, none of your competition can say that like it is Marketing Gold, let alone everything else. And the third sponsor is, of course, Jaz HR, who has been helping out hundreds of pet sitters since 2018. And you can get your half off discount code by going through me, which is jump consulting dotnet forward slash jazz HR. So I know that was a lot. I hope you guys are still with me. I’m having these self-doubts in my head right now. Oh my gosh, it’s nine and a half minutes into this podcast episode. I have not even gotten into the crux of what I want to share with you today. But guys, if you are listening right now, you need to be in this group. I cannot say it enough, okay? Even if you take everything I put in there, and copy and paste it into your own Google doc so that you can look at it when you’re ready. I cannot even begin to tell you I have it out into three phases. I call it like phase one, phase two, and phase three. And these phases are first it’s like everything the beginning like really helping you figure out what important qualities you’re looking for. What are your hiring ads going to be like? What are nonnegotiables who are you looking for it? And then the second phase like I go deep on our questions and how to rank people and how to do interviews and how to do a job offer and all of the nitty gritty of that. And then the third phase is all about how you onboard and train them. And then how do you what we’re about to talk about today is retain them the retention, because I think when people talk about hiring, they only talk about, oh, what are some good hiring questions? Good, that isn’t even the tip of the iceberg. That is like the tree that’s on the tip of the iceberg. Or actually, that’s a leaf that’s on the tree that’s on the tip of the iceberg. And the reason why so many people are failing at hiring is because they’re not looking at the entire process. And that’s why I have overwhelmed this group with so many nitty-gritty details and listen, do this, then do this, then do this. I mean, guys, it really should not even be in a group, it should be like a downloadable something for over $1,000 Because of all the resources that are in it. So please join, jump consulting dotnet forward slash destination higher today. Because it starts next week like you’re listening to this, and it is Thursday. I’m putting people in the group tomorrow Friday. And then all the content starts on Monday, the sixth, February 6, 2023. If you’re listening to this in the future, go ahead and send me an email and I’ll see what I can do for you. Okay, we’re gonna get into the podcast episode. Now now that we’re 11 minutes into it. Gosh, darn it, should I just save this for next time? I’ll tell you what, I’ll give you a high view of this. So I wanted to talk about the retention revolution, and how to decrease high turnover rates. Because imagine this if you never had to hire anyone, again, if people just stayed with you, alright. And this, of course, is negating the fact of like, people moving getting sick, maybe they graduated college, and they’re going on to a quote-unquote, like a real job, right? But like, imagine if you picked people that could just be with you forever, like their position of life isn’t changing, nothing’s happening, you wouldn’t have to hire so often, right? And so I’m gonna fly through this today. But I might talk about this, I’ll probably talk more this about this in the mastermind, or, actually the destination hire group, right? So the first thing I want you to think about is improve the hiring process. One of the key ways to reduce turnover is to hire the right people in the first place, right. And so to do that, you need to know who you’re looking for, so that when they’re in front of you, you know, to grab them or you know, to reject them, it’s really that simple. Know, what you’re looking for. Sometimes personality tests also really help with this. And I’m giving you like six steps, six or seven different ones that you can use in your interview process to get under the hood and understand who these people are. It’s the difference between someone giving lip service and you not knowing if you should trust them, or if they even trust themselves, and they know themselves enough to speak their truth. And then there are the cool personality tests. So the next one that I want to tell you about is foster a positive company culture. So a positive work culture can go a long way in retaining employees, I remember, I used to have pet sitters that I used to have to like yell at and like almost right up because they would work for free. They loved the job so much, or they felt so bad for fluffy the kitty, that they would go back over to the house when they were not scheduled. And granted, I sold my company in 2016. So this was before, like, every single door was hooked up to like Bluetooth, and you know, they got a message every single time a door opened. But like, I would find out that they would go back or they would either stay extra time or they would go back. And I’m like you’re not getting paid for this. And I don’t want to set this precedent with the client. But those kinds of people you can reel them in, but that kind of like I’ll I do this for free, it’s just a bonus that I get paid. Those are the kinds of people you want to find. Those are people that don’t need the money, but are doing this because this job gives them a satisfaction that they get to be nurturing, and get to make a positive difference in these pets’ lives. And that is so intrinsically important to them. Empaths I’m sure you’re one of them. That’s why you started this company. And so we need to find those emotional people that want to do it and do the job for the pets, but also that you’re able to foster and flourish a beautiful relationship with them. It has been proven over and over and over again, I don’t care if you’re a small business listening to this now or you’re like Amazon, people will leave the manager the person the answer to not the company. And so what are we doing to be a great leader that’s going to help you decrease high turnover rates. You know, are you passing along all of your stress and your theory to them? Oh my god. I don’t know what to do. I don’t like this client.
Or Hey, guys, I’m thinking about doing this. What do you think they’re not your business partners, either your mama bear or papa bear, and you need to act as the leader. Okay. Now, the other thing is you got to address any issues or concerns promptly. I know there are a lot of avoidant people out there, and avoiding problems and conflicts is never going to help. So if you’re one of those people, I highly suggest just doing some self-development on what healthy communication and healthy conflict looks like. Because when you can be a really good leader and face issues and problems head-on, and make everybody feel like they win at the end, it bonds you more conflict can be an incredibly beautiful bonding thing. But if you’re not a good enough leader, or your leaders aren’t good enough leaders, that conflict is like, Oh, well, I just didn’t want to tell you because I didn’t want to get you mad, or Oh, I didn’t want to tell you because you’re already so stressed out. It does not create a good working environment. So let me just recap this really quick, because I told you to keep these podcasts short. And I know you’re probably if you’re driving at the next house, or if you’re walking a dog, you’re probably towards the end of a walk. So I want you to think about first improving the hiring process. Who are you looking for use personality tests, I want you to foster a positive company culture, where they just love being with you. This also, by the way, could be creating career tracks for management, or maybe a social media position or community outreach, or hiring and training. Everybody has different skill sets that they’re bringing to your company. And it’s your job to know what that is. And kind of cast a vision of what it looks like in a year or two, working for your company. What are your plans for them? Do people love that that’ll keep them entertained? And then the last one that I talked about was discussing issues or concerns promptly. All right. So guys, all of this stuff contributes to a good working environment. And it does not always come down to money. It doesn’t. And just like clients and how we don’t chase after the cheapest client, if your workers chasing after a high dollar amount, I got news for you. Your wages are right in line with so many others. Why do they want to work for you instead of going and working at McDonald’s or Wendy’s? What is it that your position that your company that your job provides? These are all kinds of things we’re going to be diving into next week in destination hire. And I can’t wait to have these discussions. Because I want you guys to start thinking outside the box. Hiring is only as hard as you make it. Most people think it’s hard and it gets a bad rap. Because most people are not giving it the time and attention that it deserves. I promise you that if you front load it, that if you do the hard work, and you put it all first, you’re gonna have a way better success rate because I see it not only in my own company, but I see it with like dozens of pet sitting and dog walking business owners. You guys it’s been another episode of Bella in your business. I want to see you inside that destination hire group. So get your booty over to jump consulting dotnet forward slash destination hire us 20 Bella the number two the number zero Bella for $20 off. This group is only $27 For you guys come on that’s like what, like a lunch like Chipotle for two. That’s like maybe like three Starbucks runs, depending on what you get at Starbucks, y’all. There’s no reason for you not to soak up this information. And at least if you can’t handle it right now, or you’re too busy, don’t be like, Oh, I’ll wait for your next one. Because I don’t have an excellent plan. And I only do this once a year. And there’s so many of you out there right now that are like how can I work with you, Bella, I want to work with you. This is a really good way to get to know me and find out if you do want to work with me because I’m not playing. I do not play around. And I’m looking for more winners and ambitious people to put in our posse in our jumper network that want to work that want to be like the Becky and the Stephanies of the world. If you listen to the last two podcasts. I’m looking for people that want to be like them. Is it you go to jump consulting dotnet forward slash destination higher and use 20 Bella for $20 Off you guys has been another episode of Bella in your business. I am so excited. Seriously, you get me so excited. Thanks for listening to the podcast. Thank you for allowing me to do this today and sit here because now I am so energized for the rest of the day. Look out world it’s only 1030 What else am I going to do? Remember when life gets you down? Always keep jumping by now. So what did you think? Did you love this episode? I sure hope you did. Because I put a lot of love into this for you. The best way you can show me that is by going to iTunes stitcher Google Play or wherever you listen to your podcast and going ahead and leaving a review. I just might read it in the next episode. I also want to remind you that when life gets down, remember to always keep jumping. Thanks, Thanks for listening

testimonials

Episode 321: 4 Easy Steps to Asking for a Testimonial – and Why You Absolutely Should

Hey there! Are you ready to learn the secret to making it rain with testimonials? Look no further, because on this episode, we’ll be sharing all of our best tips and tricks for collecting and using client feedback to boost your business. We also have a freebie download for you as well! 

In this episode, we’ll be discussing how to make it rain testimonials and how they can help build trust and credibility with clients. 

Asking for testimonials can also serve as social proof, showing others that your services are reliable and effective. 

Additionally, sharing testimonials can help foster a sense of community and connection with clients, which can improve customer loyalty and retention. It’s important to highlight the most important parts of a testimonial, rather than posting long paragraphs that may not get read. 

Testimonials can be used in various ways, such as on social media, on your website, or in email marketing campaigns. When asking for testimonials, be sure to make it easy for clients to leave a review and to thank them for their feedback. 

Remember to also follow up with clients who have had a negative experience and see if there’s anything you can do to improve their satisfaction. By following these tips, you can effectively use testimonials to market your business and build strong relationships with clients.

Biggest Takeaways

  • 8:10 Steps for asking for testimonials 
  • 8:16 Send a message or email to your client 
  • 10:45 Ask for testimony once feedback is received 
  • 12:50 Post testimonials to social media 
  • 14:50 Ask if they will share on their socials

Grab Your Freebie!

Recommendations

Testimonials are the proof behind the work. It shows potential clients how satisfied current and past clients are with you and your company. A freebie like I am giving to you today is like the freebies and challenges our members regularly see in our Mastermind group. This group is not only filled with like-minded business owners who are making huge strides in their businesses. But it is filled with HR advice, group coaching, freebies, challenges and so much more that helps push them to the next level. If you haven’t checked it out yet, this is your sign to see what we are all about.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Transcript

Welcome back to another episode of Bella in your business Happy New Year. It is now 2023. My goodness, I’m so excited to be here with you, we have so much in store for you this year that you, you’re gonna be blown away, I have kind of personally sat down, and I’m going to be going in pretty heavy on hiring and hiring methods. I’ve learned a lot over the past two years working with all of you guys. And I’ve really understood how proper phases and hiring, interviewing, onboarding, and training how that entire process is so sorely neglected. And it is the root cause for a lot of the reasons why people are not having success in hiring. And not just in the pet industry. So I’m letting the cat out of the bag here a little bit.

Before we get into today’s topic about getting testimonies from your clients, and I have something free for you. But this year, I’m going to be focusing a lot on that. And you are going to be getting the fruits of that labor over and over again, I have so much written I have like over 10,000 words, written so far, all broken up into tiny sections and details and nitty gritty. And I’m going to be showing you a lot of that starting in February here on the podcast. So you’re definitely not going to want to miss that.

This month, we also have a really cool interview coming up with two of them, we’re going to change the cadence of me sitting here talking with you. And we’re going to be bringing on Becky Lee, and Stephanie Sargent from that they’re in the mastermind and better marketing, but you’re gonna hear their unique individual stories, and how they’ve gone about the kind of coming through COVID and dominating their markets, it’s definitely going to be inspirational, and really motivating. I got motivated, just by talking to them and recording the interviews. So those are also coming up this month. So the best thing that you could do for me right now would be to like, subscribe, and share.

And if you’re really daring, I love for you to drop a review. Anywhere that you listen to this podcast, that would really help us we’re really focused on growing our listeners, our weekly listener numbers. Because you know, this is really the intimate spot. This is where I get to talk to you guys every single week. And it’s just you and me. Kind of, and I just really enjoy this time with you. So I hope that I’m asking for your help if you could go ahead and do that.

Now something that has happened time and time again, as I’ve been talking to people, they’re all but Bella, they care so much about price. But Bella, I can’t charge that much. And there’s a tool that I don’t think is used enough. And I’m not just talking about in the singular way in which people do it. And that is testimonials. Now, when you think about testimonies, you pretty much probably think of like Google reviews, Facebook reviews, maybe some emails, that kind of thing.

Well, I’m gonna, in true form and fashion, try to expand your brain a little bit more about that. First of all, I’m gonna help show you how to make it rain testimonials today. And I’m also going to give you the script for it. But you have to stay tuned to the end of the show, to get the special URL so that you can download it. But I’ve literally written out scripts for you. So when I’m teaching you this stuff, and I’m saying oh, just send a text message or send an email, I’m gonna give you the script for it because life’s too short, right? You got other things to do. And so that’s also something that I hope to do maybe once a month be able to give you a free download, just to say thank you for spending some time here with me on the podcast.

So let’s get into it. Asking for testimonials from clients. It’s super important because it provides valuable feedback on your services. And it helps build trust and credibility with potential clients. Now, guys, this also works for employees. So if potential employees see testimonies about how much your staff loves working for you, you know, they’re like on your IG stories. They’re on your grid. They’re doing videos for you that just like also add to all of this. So anytime we talk about any kind of marketing, it’s not just for clients, it’s also to help build your team.

So the other thing is, is that whether or not we’re in a recession right now, or we’re headed to a recession, the fact of the matter is, is that it is your number one job as a marketer, to break down the wall of fear. People are going to be fearful and more fearful this year to spend money. And so what you need to do is you need to expect and deliver their objections, their concerns, you need to build a rapport and have an experience and that’s more company culture, then it, you’ll blow the competition out of the water, it is the difference between us spending extra money on something when you could have spent a lesser dollar on something, but you were happy to spend more money because you knew that you were gonna get great customer service, you’re gonna be well taken care of you are going to be heard, and the product was going to be full of a quality product. Okay? Now I know every single one of you out there is thinking I’m the best pet sitter dog walker out there, we have the best business we care the most about our clients.

Well, nobody gives a damn about that right now until they know like and trust you. And so one of the best and most beautiful ways of doing this is going to be getting testimonies, but then using them in such a way that it’s lethal. All right, I’m totally going off-script already. One thing I see people do is get a paragraph of a testimony. And then they put it on a graphic, and it’s so much to read and no one’s going to read it. What you got to do is you got to cut out and use the dot, dot, dot and show and highlight the most important part. And I would bold, the words like I can trust would be in bold that company or they give me so much bold peace of mind unbolt right, are you with me. Alright, let’s get back to the show notes because I just get too excited with you guys. So testimonials from satisfied clients can serve also as social proof, showing others that your services are reliable and effective.

Additionally, asking for and sharing testimonies can help foster a sense of community and connection with your clients. Because now they feel like they’re helping you. The people that know like and trust and love your services are falling over themselves because most of them probably would do anything to help you because you have filled such a beautiful need in their life. So allow them that opportunity to foster that sense of community. And it’s only going to improve your customer loyalty and retention. Because what happens when we actually do a testimony of someone, or we actually like pledge our love for a company like online, your kindness, like sealing that bond. So the testimony isn’t just important for you to be able to use. But it’s also important that actual action that’s happening, you’re bonding with them.

So how do you get more testimonies?

Well, you ask, and I’m gonna give you a couple of steps here. Four to be exact. And here’s how we’re going to do it, the very first thing that you’re going to do is, step one is going to be you’re going to send an email or text message to your clients, asking them if they’re satisfied with their experience working for you. Now, you can send this to all your, active clients right now. Or you can put it in your customer experience process, where they come home, from maybe from a trip if it’s petsitting. And maybe three days later, because it’s always like crazy, like the day off, right? And usually, you’re getting hit from the hotel companies from the car rental companies and for whatever else you were getting customer service experience satisfaction stuff, but they don’t have a bond with those people you were in their home with their pet. So maybe like three days later, I would send something an email or a text, basically being like, hey, client, hope this message finds you? Well, we just wanted to check in and see if you’re happy with the experience of working with us. We value your feedback. We’d love to hear your thoughts. So I’d we do it if you’re satisfied. Were you satisfied with the services? We want to make sure that we’re meeting your expectations, and I would appreciate any feedback you have to offer. Thanks for choosing to work with us. And we hope to continue to provide you with top-notch services in the future. And however you sign off, right?

Or you could be like if it was a text message. Hey, just wanted to check in and see if you’re satisfied with your experience of working with us or satisfied with Fidos care. Always great if you can add personalization to it. We value your feedback. We’d love to hear your thoughts. Thanks for choosing us. Or you could keep it even shorter and just say Hey, just wanted to check in on you to make sure everything’s your satisfaction. That’s it. And it’s short, it’s sweet. It’s to the point. Nobody wants to read any of the fluff. So I would really encourage you to keep it away.

The shorter to emails or text messages, the better they feel more like, hey, a matter of fact, you know. So think about doing that, that’s your step one, you got to ask for it. Now, if this is a daily dog walking, maybe you do this every single week or they pay you every month. Obviously, you’re not going to do this every day or every week. So maybe you want to check in with them every quarter, and you want to send a message to all of your regular dog-walking clients. Same thing. Hey, just wanted to check in on you, Molly, is everything to satisfaction with Rover’s walks? Perfect. That’s it. All right. Now you’re gonna step two? Are you ready?

This is the part a lot of people forget about. So once you’ve received their reply, obviously address any concerns they may have raised, and ask if they’d be willing to provide a brief testimony of their service of their experience, rather. And so this is how I would say, hi, client. Thanks so much for letting us know you’re happy with your experience of working with us. Really appreciate your feedback. And we’re always here for looking for ways to improve. We’re wondering if you might be able to provide a brief testimony of your experience with us, it would be super helpful to us and also could serve as reference for other potential clients. If you’re up for it, you can either write out a statement or record a quick video. And if your Instagram friends with them, you could say or you could record us a quick voice message. That’s really powerful. And send it to us like on our Instagram, DMS. Thanks again for your feedback and choosing to work with us. We really appreciate your support. Now, if they say yes, it’s always really cool to reply back and say give them boundaries. Because it like most people are like, Oh, my God, I don’t want to go on camera. Oh, my God, I don’t know what to say. And they’re like, where do I start. So you want to kind of take that away from them.

Again, this is anticipating their needs, even when we’re doing this. And you want to say, oh my gosh, I’m so excited, Molly, that you want to do this. If you could just jot a few ideas down or say or speak or whatever it is about what you were feeling before you had our service, what you experienced with our service. And now what you would say to your former self, you know about our service or to the public, you know, to someone considering using us. So it’s before, middle and after. And that’s how they’ll basically tell a story. And then you can say, and don’t worry, you could just do you know the video, say just 30 seconds because what’s going to happen is they’re going to never two minutes. And when you tell them, it’s only 30 seconds, they’re like, Oh, that’s great. Like, it doesn’t feel like a big task anymore.

Alright, step three, because we’re going to move on here. I like to still keep these podcasts short for you. Because I know you’re driving between houses or you know, you’re active, you’re doing things. So step three is once you have their testimony, obviously, you want us to post it on your social media channels, along with the message of thanking them for their feedback and inviting others to check out their testimony. And then here’s what you could write, Hey, everyone, we just wanted to share a testimonial from one of our happy clients, check it out and see what they had to say about the experience of working with us. Thanks for your support, insert the link to the testimony, some hashtags if it’s on Instagram, whatever. Add the testimony to your social media highlights. So you can be easily accessible for other clients potential clients to see.

So what I mean is by on Instagram, when you post this on your grid, you’re obviously going to take whatever you post on your grid all the time this is you do this all the time. If you don’t, you’re on notice, you need to do this all the time. Anytime you post anything to your grid, you always share it to your Instagram story. In the Instagram story, something like this, this is evergreen, you can create a highlight reel of testimonies. And that’s what I want you to do. And so we’re going to add this to the testimony highlight reel. Because when you’re talking to potential clients, you can literally send them a link to that testimony, highlight reel, and now they’re gonna have a plethora of testimonies. That’s insane. And it’s powerful. So this testimony that you post, it might be a screenshot of an email on your phone, right? Make sure that it’s a square dimension one by one. So sometimes, instead of taking the screenshot on my computer, I’ll do it on my phone, because the dimensions are better. That’s a pro tip. But definitely, you’re going to post it on your social media, and you’re going to put it out there for everyone to see.

But then step four, and this is something people always forget about. And I noticed that kind of sounds like duh, but like, literally, guys, each of these steps are so important. You’re going to ask the clients if they’d be willing to share the testimony on their own social media channels, and provide them with the direct link to the post so they can easily share it. This will help spread the word and it’ll help encourage more clients to consider working with you. So here’s what you could say in that email. And we do this you guys if you’ve ever been mentioned, Yes, you’ve gotten one of these emails for me. And it’s like, hey, we just want to let you know, we featured your testimony on our social media channels. Thanks so much for sharing your thoughts about your experience working with us. We’re wondering if you’d be willing to share that the testimony on your social media channels as well, this would help us hugely and could potentially reach out to even more potential clients. Thanks again for your support. And we hope you have a great day. And obviously, you include those links.

Now, you guys, drumroll, please, I told you, I had a freebie for you. And I literally have a freebie download. And this is the kind of download that I typically give almost once a month in the mastermind. So if you’re a mastermind member, you already know like, the quality of these downloads, but this is basically like something that someone would sell you and I’m giving it to you for free because I can. And I love to, I love giving gifts. So if you just go to jumpconsulting.net/scripts, you can download this beautiful PDF, that’s going to give you all of those scripts. So you can take those scripts, and you can put them straight into your email. And you can, you know, save them as a template. So they’re right there for you. You could copy and paste those and you can create an SOP directly from it. And there you go. You didn’t have to sit there and think about what do you have to say, You’re welcome. And that is my gift to you for saying thank you for listening. And thank you for sharing this episode. And thank you for rating the episode wherever you wherever you’re listening to it too. It just kind of seemed really easy, or, you know, obvious to do this for you guys, because I’m talking so much about scripts and how to do this. But these testimonies, you guys, if you put this into your, your process of the customer experience, you’re going to end up with a ton of testimonies that you can pick and choose like it’s like an arsenal and you’re like, oh, I want this testimony today.

Because this is what the objection is. I don’t know if I can trust you. Or I don’t know if you know the last pets that are canceled on me all the time. Now you have a testimony that says you guys show up all the time, or I can call you last minute. Or or or or or do you see the possibilities? What a great way to start off 2023 Huh. I’m so excited. You guys gotta stay tuned. And next week, we’re gonna have Becky Lee here on the podcast. You’re not gonna want to miss it. You will not believe what permanent, permanent thing she did to her body as a way to celebrate a goal that she had.

You got to stay tuned. I will see you on the next episode. But in the meantime, remember that when life gets you down to always keep jumping bye now

business rut

Episode 320: Feeling Stuck? This Is The #1 Thing You Need To Hear

business rut

Have you found yourself in a rut lately? Like a place where you just feel stuck. There are many reasons why business owners find themselves stuck in a rut, but not many know what to do next.

The good news is you are not alone, we have all been there before. In this week’s episode, we are breaking through that business rut and discussing ways to overcome the feeling of being stuck! I am diving deep into the strategies and tactics that you can use to break free from a this rut and get back on track toward success and growth.

Follow along to find the common causes, tips to overcome feeling stuck, and how to maintain your momentum.

Biggest Takeaways

  • 5:33 Common reason why business owners feel like their stuck in a rut
  • 6:57 identifying the root cause of business rut
  • 8:26 Strategies for breaking free from rut 
  • 10:21 Maintaining momentum 

Recommendations

A business rut can leave any business owner feeling stuck, depressed and on the verge of wanting to give up. Sometimes it takes a different perspective or a different voice of reason you can lean on to help you through these painful ruts. The Mastermind group is a community of like-mined business owners who have all been in the business rut before! This community learns on each other and grows together with monthly HR questions answered live, 1:1 coaching with Bella, and a plethora of support. This is a community unlike any other in the industry and knows the pains of being stuck. But they also know the success of getting out!

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

trust

Episode 318: Bedbugs, Boundaries, And Business: How To Be A Person Of Your Word

trust

How does it feel when you cannot trust someone? But I think the better question we should ask is, what if you do not trust yourself? You might be thinking, how am I not trusting myself? Plain and simple, it is when your yes doesn’t mean yes or your no doesn’t mean no.

We have all met that person in our life (or maybe we have been that person) that will give you a yes, but in reality, they mean no. How does this translate to your business? How can you be the affirmative leader and make sure your staff trusts your word?

Today I get a little personal with you, sharing stories that helped me realize the depth meaning behind someone’s yes and no. And how this will translate to your life, your staff, and your business. How you can ensure your staff trusts you.

If you haven’t already, subscribe to Bella In Your Business on your favorite podcast streaming site today!

Biggest Takeaways

  • 1:27 Bed Bugs Story! 
  • 5:20 Actions don’t match the words 
  • 7:45 Does your staff trust you? 

Recommendations

If you have ever had to ask yourself if you need to trust someone in your business you know how difficult that feels. Trust is a two-way street, and when running a business you need to know you are trusted by your staff as well. Learning how to build this trust comes with a lot of business, HR and everyday types of questions. The Mastermind Group is a community of like-minded business members going through similar situations, learning and growing together. With years of HR questions answered by an expert, a plethora of guest speakers and 1:1 guidance from Bella herself, the Mastermind group is an investment business owners cannot afford to to miss out on.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

toxic cycles

Episode 317: Are Toxic Cycles Ruining Your Business Relationships?

We have all been there, toxic relationships. The kind that leaves us feeling defeated and knocked down when it is all done and said. The toxic cycles that repeat over and over again, ultimately making us lose trust. Whether you have been affected by someone toxic or been the toxic person yourself, this is something we have all experienced.

But how does it affect our lives when we allow this toxicity? What are the effects it has on your business life? Can your business really thrive and grow with this toxicity looming over it? Or maybe the effect on you is so heavy your focus can’t even begin to help your business flourish.

This is deep. Thankfully, there are approaches to take to fix toxic cycles in your business relationship but it requires reevaluating these toxic relationships and taking these necessary steps. This week I am getting real with you, challenging you to take a deep look into those toxic relationships and giving you insights on what you can do to fix these toxic cycles.

Subscribe to Bella In Your Business on your favorite podcast streaming site today!

Biggest Takeaways

  • 1:00 Mind Explained on Netflix 
  • 4:13 What happens if we allow it?
  • 6:09 How it affects your work business
  • 9:12 How do we fix it? 

Recommendations

Toxic cycles in relationships, both business and personal, can leave us feeling untrusting. That is why having a support system behind you and your business is so important. Who you surround yourself with makes a huge difference. As business owners, we want a group of supportive people we can rely on, lean on in times of need and grow with. The Mastermind Group is a community of like-minded business owners looking to grow and scale their businesses. With years of HR questions answered, business guidance, community calls, and 1:1 mentoring, the Mastermind is where business owners grow. Toxic cycles can attribute to the downfall of your business, you owe it to yourself to invest in a place where you can flourish.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

Better Marketing

Episode 312: The Evolution Of Better Marketing With Bella

I am coming to you today with a special, secret episode to spill all the secrets about Better Marketing With Bella.I know a lot of you struggle with doing social media on your teams. Whether you have done it yourself or sourced out to pay someone else to do it. My goal is to help you with your own marketing production and shine a little light on why this program is so successful. When Better Marketing With Bella began in 2017, it was very different. Mostly, because social media was different. I completely understand why you feel like you might be falling behind of the trends of social media that will help you obtain more clients and staff members. That is where Better Marketing With Bella comes in, and why we have changed it almost every single semester. Because as social media evolves, we must also. I am here to build you and your team up with the hopes of eventually graduating you from the program and leveraging all the social media trends there are.

Listen in on some insight into how it all began and the evolution of Better Marketing With Bella. I’ll tell you how and why this program is leading clients to their dream success and how it can for you too.

I’m putting it all out there today, just for YOU! If you are wanting better marketing then this is the podcast for you.

Biggest Takeaways

  • 2:55 How it started 
  • 6:30 Evolution 
  • 8:00 The process
  • 12:40 New packages 
  • 16:30 The best you can ever get! 

Recommendations

If you are a doer, which by listening to this podcast, I know you are, then Better Marketing With Bella is for you. This program is designed to help business owners who are ready to succeed with their social media marketing. The doors are open for 2023 and I have changed the packages up with you in mind. Whether you are looking for it all or just need a little nudge to have better marking with your business, there is a right fit package for you. DM me and let me know you heard it on the podcast and I will have an extra surprise for you.

Better Marketing With Bella

Bella Vasta Instagram

Mastermind Group

sales mistakes

Episode 301: The 5 Hidden Sales Mistakes That Cost Pet Sitters

sales mistakes

If there was something in your business that was really a mistake and costing you time and money, would you want to know?

There are sales mistakes business owners make that are hindering them from success every single day.

This week I am diving into the 5 most common sales mistakes that I see people make and what you can do to avoid them!

Biggest Takeaways

  • 1:16 What sales mistakes?  
  • 1:55 Software
  • 3:15 Not having your branding everywhere 
  • 6:03 Always Be Closing
  • 7:27 Customer and Employee Love 
  • 8:54 Not having the “make it right” mentality 
  • 10:29 Always be thinking about solutions 

Recommendations

Your time is money in your business. Finding ways to elevate tasks and simplify business will help you achieve the desired success. Whether it is content creating, like in Better Marketing With Bella, or finding a community you can lean on for guidance (like the Mastermind group), finding places in your business you can make the system and process easier is key. You wanted the system in place to help you, not hinder you and remembering that is important.

Common Mistakes To Avoid When Using Pet Sitting Software

Is Your Pet Sitting Software Working For Or Against You?

One Secret To Winning Almost Every Sale

The Trick To Be Confident In Closing Sales

How To Leverage Your Competition For More Sales

Mastermind

Episode 292: Staff Members Leaves The Manager, Not The Job

Episode 292: Staff Members Leave The Manager, Not The Job

Episode 292: Staff Members Leaves The Manager, Not The Job



Do you feel like you have a high turnover? Have you ever thought about why you have turnover? Do you know? Is it because of seasonal employees? young staff members moving on? or even life situations? Maybe so! But what if I were to blow your mind and have you consider something you might not have considered, but really can make a huge difference in whether employees stay or go?

It could be your management style, you as an owner, or your manager!

Bad management can turn even some of the best, most reliable staff members on your team away. And if nothing is done about the management, it will continue to happen. Because when the wrong person is named a manager, nothing can entice good employees to stay.

Statistics show, that more than half of employees with bad management are thinking about changing careers, and that half of them will quit because of this bad manager.

As the owner, you want the ability to step away from your business so you can focus on all the aspects that help you and your business grow. When you are bogged down with the everyday task of your employees, growth is put on the back burner.

This week I am giving you four things to consider in order to be a better business manager.

Biggest Takeaways

Employees are not solemnly enticed by just money. They want to feel valued, important, and needed. Having good management will ensure the longevity of your staff and keep the morale of the business high. It might be time to evaluate your management team and see if turnover could be due to their lack of good management

  • Do your managers know the staff members why?
  • How does their tone affect the staff?
  • What does the work environment look like?
  • What is their leadership type?
  • How do their expectations impact the staff?

It is important to know how your management is affecting business before staff members walk out the door.

Recommendations

  • If you’re looking for a community that is going to uplift you, challenge you, and help you grow I encourage you to look at the Mastermind group. You will find all the HR answers, business tips, and support you need to help run your business.
  • While you are looking to continue and hire your employees, do not take your eye off marketing. Because marketing is for employees too. Better Marketing With Bella helps you with all your marketing needs to ensure you are getting not only enough clients but the right employees too

Better Marketing With Bella

Mastermind

Gingr Pet-Care Software

How to attract multiple applicants to your business

Episode 290 How To Attract Multiple Applicants To Your Business

How to attract multiple applicants to your business

Are you putting in the hours to make your business a success, but struggling to attract the right job applicants? You’ve perfected your onboarding and training, put the right positions in place, and even posted those job listings, but still, no one is applying. Just like attracting clients, you need to have a strategy for attracting job applicants. You may be doing everything right, but that doesn’t mean anything if no one is applying. Don’t let this confusion hold you back, this week I am sharing some top tips on how to ensure you are attracting the right applicants to your business. Don’t miss out on the chance to take your business to the next level!

Are you putting in the hours to make your business a success, but struggling to attract the right job applicants? You’ve perfected your onboarding and training, put the right positions in place, and even posted those job listings, but still, no one is applying. Just like attracting clients, you need to have a strategy for attracting job applicants. You may be doing everything right, but that doesn’t mean anything if no one is applying. Don’t let this confusion hold you back, this week I am sharing some top tips on how to ensure you are attracting the right applicants to your business. Don’t miss out on the chance to take your business to the next level!

Biggest Takeaways

  • 5:40 How to make your job postings stand out.
  • 6:35 Why should you show that your company is fun to work for?
  • 8:11 What do you have to offer?
  • 11:15 What does a typical day look like?
  • 13:02 Show up on social media

Recommendations

Next week I am hosting a FREE hiring group where I have a ton of content, information, and helpful tools to take your business from needing employees to thriving with the perfect staff. It runs from Monday, May 16th to Friday, May 20th and I want you to make sure you join me! There will also be two live events where you can ask me anything you need to know! So make sure you JOIN TODAY and put these dates into your calendar.

FREE Hiring Group

Gingr Pet-Care Software

The biggest part of social media that everyone is missing

Episode 286: The Biggest Part Of Social Media That Everyone Is Missing

The biggest part of social media that everyone is missing.


Social media has become an important part of marketing, but many people are missing the biggest part: outreach

98% of people are neglecting this element of their social media strategy and then are surprised when they are not finding success in growing their business. Outreach is key to a successful social media marketing strategy, and yet, so many people are missing out on this vital piece.

It all starts with outreach. Outreach social media marketing is the process of connecting with potential customers and followers who are not already familiar with your brand or business. It is actively reaching out to your target audience and engaging with them in a way that builds relationships.

On this week’s podcast, I answer the question “Why is engagement so important to your business” and how you should be utilizing this strategy every day to increase your business.

Biggest Takeaway

When it comes to social media marketing, people seem to be lacking the social part of it. Without reaching outside of your immediate followers, businesses will not be able to reach their full potential on social media.

Outreach is all about connecting with other people and businesses in (and out of) your industry. It’s a way to build relationships, expand your reach, and get more eyes on your brand. Outreach is often overlooked as a key component of social media marketing, but it can be the difference between success and failure. If you’re not reaching out to new people, you’re missing out on potential customers and followers.

If you want to see success in social media marketing this is where you begin.

Recommendations

The doors for Better Marketing With Bella are open for a short while longer and will not be open again until 2023. If you are ready to save time and energy on content creation, this is for you. Staying relevant and informed in the social media world is the highest priority of business owners right now, and we are ensuring they are.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Are you new here? Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!



Episode 285: 3 Types Of Pet Businesses That Need To Have Their Social Media Popping!


If you have been following along our theme of social media, you know just how important of a role it plays in your business. I think it is safe to say that at one point or another you have cyberstalker companies to learn more about them. Well, consumers are doing the same to your business too.

If you haven’t learned by now, social media is breaking or making goals you set for your business.

But utilizing social media is more than just posting right? Yet time and time again I see businesses with the utmost potential falling short when it comes to utilizing it. This week I address three types of goals that you might be working on that will be more easily achieved if you also leverage your social media.

Biggest Takeaways

Business owners who are leveraging how much social media can boost their business understand it involves much more than just posting and hoping for likes. If you have goals for hiring, increasing, and scaling your business than your social media needs to be excellent. I am not just talking about the great pictures you post. But conveying your worth to those who stop by.

Looking for employees?

Yes, potential employees will look at your social media and see if YOU are the right fit for them. Why would they want to work there, how would they fit in?

Wanting to raise your rates?

YUP! Your brand that your portray on your social media needs to reflect the worth of the prices you are raising! Your strategy online says a lot about your value.

Learn how to scale back business?

Well, there are two problems to be solved here, and guys I am here to help teach you this system.

Recommendations:

  • Knowing the right things to post and when to post is the tip of the iceberg when it comes to utilizing your social media correctly. After many years of experience, building my own brand and helping others find success in their business, I know how social media plays a huge part in success. With Better Marketing With Bella, not only is content created for you but success is outlined on how to use it.

Better Marketing With Bella

Instagram

Jump Consulting 

Gingr Pet-Care Software

Let’s Connect

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Are You New Here?

Episode 251: How To Decrease Turnover and Create Raving Employees

Imagine starting a new job, feeling welcomed, and having all the resources you need to succeed, compared to feeling lost and unsupported. Bella will share some relatable examples and personal experiences to help you understand why onboarding is crucial for employee retention and company success. In this week’s Podcast, Bella is going to take you on a journey of understanding the importance of a smooth and effective onboarding process.

Biggest Takeaways 

  • Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
  • Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
  • Exactly what NOT to do in the onboarding process [10:45]
  • Defining Onboarding and what it means [11:45]
  • Studies pertaining to high employee turnover [13:00]
  • Why employees leave companies [13:30]
  • Standardization of onboarding process [13:05]
  • Importance of schedule for onboarding [18:30]
  • Why pet care team training videos can give you a headstart [21:45]
  • What is an employee’s worth vs a client’s worth? [23:35]
  • Types of employee learning and training styles for employees [26:30]

Links:

Pet Care Team Training

Jump Mastermind

Subscribe To The Show:

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Episode 246: 4 Different Types of People Every Business Needs to Hire


Unlock the secret to attracting the right clients for your pet-sitting or dog-walking business with our exclusive guide to the 4 different types of avatars that work best in this industry! Say goodbye to generic marketing strategies and hello to tailored techniques that will help you connect with your ideal customers and grow your business. In this week’s podcast, we are talking about 4 different types of avatars that work for pet sitters and dog walkers.

BIGGEST TAKEAWAYS

  • Finding and Attracting the Right People to Hire (11:50)
  • Who are the 4 Different Avatars (24.00)
  • The Psychology Behind the Avatars and Ourselves (30.30)

Links

  • Join Jumping Scale, here
  • Google: Social Media Week Lima, here

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’
How Do You Know If Your Staff Is Retaining The Info In Your Training?

How Do You Know If Your Staff Is Retaining The Info In Your Training?

How Do You Know If Your Staff Is Retaining The Info In Your Training?

 

How Do You Know If Your Staff Is Retaining The Info In Your Training?

 

As business owners, we spend countless hours per day dealing with all things staff. This could range from hiring and training to just answer staff questions through phone calls or text. Managing your staff is a never-ending routine, and I see it leading to burnout all too often. Maybe you’ve even had one of these thoughts cross your mind recently?

 

“Why don’t my staff just know how to do their job?”

“I cannot believe my staff didn’t know how to do XYZ”

“Are they really calling me about such a stupid question?”

“Why don’t my staff have any common sense?”

 

There are a few potential reasons why you and your staff are having this disconnect. First, your staff may not know how to find the information. Or, perhaps maybe they lack the confidence to do what they think is the right course of action. Perhaps they know the answer, but they’re so afraid of upsetting you that they just aren’t 100% sure.

Today we’re going to explore a few proven methods for how you can ensure that your staff is retaining your training materials, which will ultimately build their confidence within their role while freeing up time for you! 🙂

 

Testing & Training

What type of tests do you have for your staff? There are many kinds of tests, but some of the most popular are in-person, written, and on-the-go.

A popular method that I’ve always recommended (and used in my own business!) is to give newly hired pet sitters a written test during their orientation. My pet sitting employee handbook and training manual used to be 60+ pages long, so it really wouldn’t be fair or reasonable to expect them to remember every piece of information on every page. That’s where my 10-question written test came in – to help hone in on those key areas I really wanted my staff to remember.

 

Employee Handbook and Training Manual

 

Another type of test, the in-person test, is perfect to use during training and ride-along. Having a newly-hired pet sitter aimlessly shadowing can be overwhelming without a clear sense of direction. It’s important to be realistic and understand that the human brain is really good at retaining a few pieces of key information, but isn’t always so good at remembering all of the tiny, minute details.

One way to really drive home those important hitters is to come up with a “10 Point Visit Checklist” or something similar that you can demonstrate and walkthrough during your training visits.

Last but not least – testing is not only reserved for new hires! A great method to use for seasoned employees is testing-on-the-go. When you’re asked questions, try to refrain from just feeding them the answer.

I know that can sound a little strange, but always answering every single question point-blank can hurt your staff more than it’s helping them. You want to encourage them to think critically and teach them how to find the answer themselves, instead of reinforcing the idea that you’ll serve as an open-book of information.

 

Check out this example:

Pet Sitter: I need some help – I’m currently at a client’s home and I don’t see one of their cats. What should I do?

You: That’s a great question. What do you think you should do?

Pet Sitter: Well, first I think I should fully search the house, including all potential hiding spaces. Maybe then I can bring out some treats to try and entice the kitty to come out.

You: Perfect – give that a try first and let’s see how it goes 🙂 

 

See how much more fruitful that is for your staff? You allowed the employee to think through the problem and come up with the solution themselves, instead of you telling them outright.

 

Onboarding

Here comes the big question – how often within 3 months are you reusing your training materials? That’s right – I’m looking at all of the people who whip out their employee handbook/training manual for orientation, only for it never to be looked at again by your staff.

I get it – being a business owner is busy.

However, it’s really important to get away from the mindset that training is “one-and-done.” Training is an ongoing, never-ending learning process, so we want to make sure you are consistently reintegrating your training materials into your staff’s routine.

Let’s take a step back and do some thinking.

How many staff meetings do you have per month, quarter, or year? Of these meetings, how big/small are they? Are they mandatory, expected, or optional? What kind of meetings are they? Are they meetings over a meal, or a group Zoom call? How do you communicate with your staff? Do you use email, texting, or Slack?

Take some time to really think about these questions and determine what you’ve found to work and what you’ve found not to work.

To help with this, Liz Illg, pet business powerhouse, and myself are coming out soon with a brand-new series of 12 professionally-shot videos that you can reuse again and again for staff meetings. Stay tuned for more information on this project 🙂

 

Ways To Learn Your Training Info

It’s also important to recognize that people learn in all different kinds of ways. A one-size-fits-all approach is just simply not effective for ensuring your staff retaining your training information. In fact, research shows that there are 7 different learning styles:

  • Visual/Spatial: Using images or visual cues to process information.
    • Examples: Pictures, videos, and demonstrations.
  • Auditory/Musical: Responding primarily to sound
    • Examples: Audio recordings or audiobooks
  • Verbal/Linguistic: Learns under both verbal instruction and through writing.
    • Examples: Handbooks, training manuals, and tests.
  • Physical/Kinesthetic: Going through the motions of what is being learned.
    • Examples: Hands-on training, ridealongs
  • Logical/Mathematical: Learns through understanding the reasoning behind content and skills.
    • Examples: Dog/Cat behavior guides
  • Social/Interpersonal: Natual group workers that are engaged with others and love working within teams.
    • Examples: Group training sessions and activities.
  • Solitary/Intrapersonal: Individuals who prefer to learn on their own and keep to themselves.
    • Examples: Employee Handbook/Training Manual self-study

It’s important to understand and keep these different learning styles in mind so that you have training content that can meet the needs of any type of learner. A great start is to implement video training within your pet sitting business.  and to develop an employee handbook/training manual.

 

Ask Clients

Another way that we can make sure your staff is retaining information is to simply ask your clients! Here are a few questions that can help:

  • How clean was your house when you returned?
  • Would you recommend us to your neighbors?
  • Was your dog visibly tired after his/her walk?
  • On a scale of 1-10, how safe do you feel with us coming and going from your home?

On one hand, it makes clients feel good that their opinion matters and on the other hand, you are obtaining valuable feedback. Don’t feel pushy asking for feedback! If you do it on a regular basis, it will come to be expected and your clients won’t mind at all 🙂

Overall, pouring into your staff and a fun and resourceful way, not in a dominating way, can go a long way towards training retention. It’s important to recognize that training is not just a 2-hour orientation, but an ongoing process that’s implemented into your long term plan with employees.

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Are You New Here?

Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.

Episode 176: Planning for Your Dog Walking Business in 2020

I know with being six days away from Christmas that planning for your dog walking business in 2020 is probably the last thing on your mind. However, I strategically posted this before Christmas so that you have time to get your thoughts flowing.

I want to help you come up with a plan to grow and exceed your expectations for business planning in 2020.

 

Dog walking Planning 2020

Biggest Take Away You Don’t Want To Miss

There’s a major difference between planning for your dog walking business and goal setting. Where making plans can include a to do list that never stops growing, setting goals are concrete, quantifiable and specific. When you set a goal you need to give yourself an end date and start breaking down the processes necessary to get there.

Most importantly, you need to hold yourself accountable or get an accountability partner that can.

Show Highlights

  • 90 Day Goals [4:20]
  • 30 Day Goals [5:50]
  • Accountability [8:00]
  • What’s so different about 2020? [9:10]
  • Where to begin [10:38]
  • Can you hire out? [13:35]

Links

Join Jump Mastermind

Let’s Connect!

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’’

 

 

Holiday Tips

Episode 171: Hiring Tips for Finding Staff During the Holidays

Its that time of the year again! When September/October hit and everything turns into all holidays, all the time. The time when every store is confused about what to celebrate first with multiple isles of Halloween, Thanksgiving and the MASSIVE Christmas section.

I think we can all admit that September through December, Holiday preparation takes over.

What’s wrong with that, right? The holiday season is loved by so many! But not everyone has to deal with the stress of trying to hire during the Holidays. We get burnt out trying to find staff during the holidays because people are either only seasonal or not applying at all! Then we get burnt out and it results in an altogether disappointing feeling.

Take back your Holiday season!

Dive in with me as I discuss tips and mindset shifts that we all need in order to take over hiring during the Holiday season.

Hiring During the Holidays

Biggest Takeaways You Don’t Want To Miss

Finding staff during the Holidays can and needs to be taken advantage of! What you need to do is first, check your mindset, make sure you’re going in with a positive, go-getter mentality. Second, streamline your process now! Don’t wait until you’re in extreme need of staff. You need to set up a process now, create a fast system, delegate the hiring tasks, and find your ideal Holiday candidate.

You can take back your Holiday!

Show Highlights

  • Embrace hiring in the Holidays [2:07]
  • Streamline your process [3:06]
  • Create a fast system [5:52]
  • Delegate [6:25]
  • Find your ideal candidate [7:44]
  • Should you hire for long term or seasonal? [11:30]

Hiring During the Holidays

Links

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

 

Join Jump Mastermind

Worth in Your Business

How Your Thoughts Affect Your Business Worth with Angus Nelson

A lot of growing up has revolved around knowing your worth and the value of yourself. But, what about knowing the worth of your business? Or how the way you perceive your worth and value affects the way your potential clients see your business?

Many times, we don’t recognize how smart we are and therefore, we are not charging what we are worth. 

Knowing your worth and the value of your services directly impacts how potential clients see your business in a HUGE way. How do you begin to understand the worth of yourself and your business?

This week, I had the opportunity to speak with Angus Nelson, the Director of Development for Golden Spiral Marketing, as well as, the host of the “Up In Your Business” podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coke, & Adobe.

Angus dove deep into what makes up your worth as a business and how you can continue to grow and expand that worth. 

Worth in Your Business

What Your Thoughts Say About Your Business

Your business is just that, It’s YOUR business. You dreamed it up, you learned, you made a plan, you put that plan into action, you put endless amounts of time and money investing into it, you’re the one responsible for the day to day management, for the growth and evidently, for the success of your business.

Your business is a direct reflection of YOU and the work that YOU put into it.

So what do your thoughts say about your business? How does knowing your worth and value affect your business?

Statement of Worth

Our entire world is based on the exchange of value. We identify the worth of a service/product based on the value of that service/product. Thus, a consumer will put a worth on our business but for them to gather that worth we must first present them with the value. And so many times we don’t charge what we’re worth!  

We don’t charge the full worth of the value of our product! 

Why?

Because somewhere inside of us there is a belief that our service/product is not worth a higher value. This is a lie.

This is a lie that we are subconsciously projecting onto our potential clients. If we don’t understand our own complexities then we subconsciously project that negativity and self doubt to our clients.

We are giving them the arsenal they need to reject us. 

What Are You Exchanging?

Are you exchanging time for money? Or are you exchanging value for money?

So many times I will see dog walkers who say “I’ll take your dog on a 20 minute walk for $20”. So, 20 minutes for $20, an exact exchange of time for money. Except, that’s not what we want! We aren’t exchanging the amount of time spent with a client for money. We are exchanging the value of our time.

Not sure what this looks like? Take a look at how I break it down here.

It may only take 20 minutes to complete a task but is that 20 minutes of our time only worth $20? What if we spent years learning how to do that task in only 20 minutes? Wouldn’t that make the value of our time go up?

Our clients are not paying us for time, they’re paying us for our experiences, for what we know, for what we offer.

They’re paying us for our worth!

Worth in Your Business

Brand Phrasing & Worth

Knowing your worth is the first step in presenting the proper value to your clients. However, knowing your worth and presenting your worth may not be the same thing. Just because you know your worth does not mean its clear to your clients.

To make it clear, you need to focus on your brand phrasing. Are you saying things such as, “We’re the best!” or are you saying “Do you ever worry about who is taking care of your fur baby?”

Are you speaking to the pain of your clients?  

Phrasing your brand in a way that pulls on the emotions of your clients will show how much you are worth. Saying “We’re the best!” should be a given in the way you carry yourself and your business. What you really need to focus on is how you’re reaching your clients on a level that means the most to them.

Think in the context of the client. 

Join Jump Mastermind

 

Rejecting Customers That Don’t See Our Worth

It’s never easy to reject a customer. Especially when you’re trying to grow your business. But what happens when we don’t reject customers that don’t see our worth?

It’s simple really:

  • You decrease your premiums
  • You decrease what you’re willing to settle for
  • You decrease positioning

Overall, You decrease the value of your business. In addition, you’ve labeled yourself as someone who CAN and WILL handle headaches!

Consistency in Your Business

In order to compete with businesses like Wag! or Rover, we have to back up our value with our worth! We have to remain consistent within our business rather that’s through amazing customer service, email newsletters, blogs or even the factors that make us unique.

We have to treat our business and clients like the boyfriend or girlfriend we just meant. The person we bend over backward for because it’s so new and romantic.

Go above and beyond for your clients!

Hand out dog treats on visits, or send out a newsletter with helpful information regarding their pets. At the end of the day, their pets are the client you are serving. Show them the energy you bring to your job. Send them pictures, update your social presence with actual clients. Reach the client at their level, human or pet.

Showing consistency is a way of creating history within your business. If you post on social media pictures of the pets you take care of, eventually, there will be a ton of posts showing ALL of the pets you’ve taken care of!

If you haven’t heard of them yet, look into Snapchat Glasses. They are actual glasses that you wear that will allow you to film both of your hands from your point of view. They’re a great tool in showing clients exactly what you do and what a day in the life is like for you and their pet.

Most of all, remain consistent! Don’t bend over backward for one client when you wouldn’t do the same for another. Always represent your brand in the same way to everyone.

worth

Conclusion

To know your worth, it’s best broken down as an acronym.

W- Who is your ideal client?

O- What opportunities are you presenting?

R- What is your relationship with clients?

T- How are you thinking in regards to the business?

H- Where is your heart?

You’ll need to describe your ideal client and stick to that! Focus on that client and work to make your business strategies reflect that. Then, identify what opportunities you present that makes your business unique. What do you bring to the table that really sets you apart from others?

Thirdly, you’ll want to form a good relationship with your clients and do your best to have that same relationship with all your clients. Fourth, really hone in on how you are thinking in regards to your business. Do you have positive thoughts of growth and success? Or are you thinking negatively, that you won’t succeed or that it’s overwhelming?

Finally, the most important, where is your heart? Is your heart in your business or are you in this business because you feel like you need to be?

I challenge you to answer these questions and really think about them. It’s okay to have answers you don’t like, what matters is that you’ve created a foundation, a starting point, to really broadcast and grow your business’s worth.

Your Community Will Create Your Character

 

 

Episode 170: How Your Thoughts Affect Your Business Worth

A lot of growing up has revolved around knowing your worth and the value of yourself. But, what about knowing the worth of your business? Or how the way you perceive your worth and value affects the way your potential clients see your business?

Many times, we don’t recognize how smart we are and therefore, we are not charging what we are worth. 

Knowing your worth and the value of your services directly impacts how potential clients see your business in a HUGE way. How do you begin to understand the worth of yourself and your business?

This week, I had the opportunity to speak with Angus Nelson, the Director of Development for Golden Spiral Marketing, as well as, the host of the “Up In Your Business” podcast and has spoken for brands like Walmart, Whole Foods, BMW, Coke, & Adobe. Angus dove deep into what makes up your worth as a business and how you can continue to grow and expand that worth. 

AN- Headshot

Biggest Takeaway You Don’t Want to Miss

It’s so easy to not charge what you’re worth and that’s simply because sometimes it hard to identify the complexities we feel within ourselves. If we have negative thoughts regarding the business or our own capabilities in succeeding and growing the business, it is so easy for the potential clients to see that. At that point, we are giving them the arsenal they need to reject us. 

To know your worth, it’s best broken down as an acronym.

W- Who is your ideal client?

O- What Opportunities are you presenting?

R- What is your Relationship with clients?

T- How are you Thinking in regards to the business?

H- Where is your Heart?

Show Highlights

  • What is a statement of worth all about? [2:20]
  • Real world example of the effects of how you value your business [5:30]
  • Brand phrasing and the relationship it develops with a client [9:35]
  • What happens if we don’t reject clients that don’t see our worth? [11:27]
  • How to provide amazing customer service [14:40]
  • The importance of consistency in your business [17:57]
  • How your uniqueness sets you apart [20:19]
  • Your Thinking [24:10]
  • How to achieve self development as an entrepreneur [27:50]

Your Business Worth

Links

Share the Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

Join Mastermind

scheduling social media

5 Strategies To Show Up On Social Media When You Don’t Have Time

Today, I am going to explain to five strategies to show up on social media when you just feel like you don’t have the time.

Let’s face it, I’ve never, ever had anyone come to me and say…

“Oh, I have all this time, and I need to do something.”

These tips are going to be quick and dirty because I know how busy you are.

scheduling social media

5 Strategies To Show Up On Social Media

Here they are:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

Let’s go over these in a little more depth!

 

1. Find Time For Things That Are Important

If you really want to do something, you’re going to find the time. So let’s just acknowledge that first.

So, if we’re not finding the time, what is the reason why we’re not finding the time?

Do we not really want to do it? Do we not really see the value in what social media can do? And, what are you doing where you could easily be recording?

After you get off the phone, you could write a post.

You could say…

“I just got off the phone with this brand new cat client. She usually never has a pet sitter, but her grandmother passed away and she needs to fly. And, the only thing she’s really concerned about is with her cat. So, we were able to help her by doing x, y and z.”

What I’m saying is, tip number one is to find the time, seize the moment, and figure out the different things that are going on in your life right now that you actually could leverage.

 

2. Recycle or Up Cycle Your Posts

The second tip is to recycle your posts.

You have all this amazing effort and energy that you’ve done. Why waste it?

leveraging technology

by Brian Fanzo

It’s very easy to go into the insights of your Facebook page. And, the charts there will show you what’s performed well.

You can go back to those posts and reshare them or copy and paste them to schedule the post again.

Your insights will show you what your community is actually reacting to.

 

3. Schedule Time In Your Calendar

Schedule time in your schedule like you would have pets.

I know that many of you would never actually miss out on a dog walk.

Let’s make social media a priority.

That can be 10 or 15 minutes a day, every other day, once a week, something, but if you aren’t scheduling it in like something that you absolutely need to do, it’s going to be really hard to show up on social media when you feel like you don’t have any of the time.

via GIPHY

 

4. Use Social Media Scheduling Software

Number four is to use scheduling software.

There are software programs like:

The one that I really love is Agora Pulse because it is like the Lamborghini of social sharing.

One of the best features is social listening, which means anytime anyone says your name, your company’s name, or maybe your area and name, you get an alert for in your Agora Pulse.

Now, I do not suggest that you actually allow Agora pulse to give you notifications in your email, because that can get a little overwhelming.

Sometimes, people say I don’t want to use scheduling software, because it won’t show up on social media. And, that just is not the case.

I have scientific evidence that shows that posting from a third party platform does not actually make it not get seen. I think there was a time like two years ago when that happened, but not now.

If it makes you feel better, you can use Facebook’s native scheduler.

While you can automate the scheduling, you cannot automate engagement. You really do want to just check-in and try to talk with people.

 

5. Hire Someone For The Creative And The Strategy

Now, the fifth and the very last one is going to be to hire someone for the creative and the strategy.

This is a more expensive option, but it ensures that the job gets done.

You can create the graphics and then let the other person schedule them. Sometimes the problem with this is that they don’t know when to post it or what to say.

 

Conclusion

To recap, here are the five strategies to show up on social media we discussed:

  1. Find time for things that are important
  2. Recycle your posts
  3. Schedule time in your calendar
  4. Use scheduling software
  5. Hire someone for the creative and the strategy

But how do you actually come up with the stuff, right? How do you come up with ideas when your brain is just like wants to explode?

You’ve got:

  • So much stuff going on
  • So many different projects
  • Clients calling
  • Employees asking you questions
  • Your kid tugging on you
  • Your husband or wife wondering what’s for dinner tonight,
  • To pick up the kid pick up from school

Right?

So the last thing that most of us as business owners have is the ability and the time to be creative.

This is where Better Marketing With Bella comes in.

 

We only open up the doors twice a year and it’s coming up.

Here’s our process for new people joining:

  1. People already in the program have the option to join again
  2. We ask our waitlist if they’re interested
  3. We open the program up to the public

You can join the waitlist here.

See you inside the program!

Streamline processes

How 3 Experts Streamline Their Social Media Process

My social media process is always evolving and it has come a long way.

I am constantly evaluating what is working, what isn’t, and where I can streamline my system or create processes. This is necessary for any business owner who is on social media.

Depending on the talent you have working for you, the depth of the process, and the ever-changing algorithms, things that worked last year probably won’t work this year.

I’m sharing how my process has evolved, along with how some other leading social media ladies streamline their processes. You are going to see many different ways to do this, proving there’s no one right way.

It’s important to figure out what works best for you!

 

Streamline processes

How Streamlining My Social Media Has Evolved

In the early days, I was publishing two blogs a week. I simply started answering all of your questions and followed the Big 5 Formula for the most important keywords that I wanted to rank for.

In the Beginning

I’d meet with my local virtual assistant at the time and tell her the topics I wanted to write along with a verbal outline that she typed out. I would talk about the points with her and then she’d massage them out.

To complete it, she’d follow my instructions on SEO — which was basically to get the Yoast plugin all green, add pictures, and schedule it to post.

As things evolved, I backed off to one blog a week, then two a month.

We answered so many questions and published about 300 blog posts together but I felt like I needed to take the foot off the gas. I felt like we were reactively producing content instead of strategically.

During this time, my friend Mike Alton published this awesome article, “How To Create 26 Pieces of Content From a Facebook Live”. I instantly created a spreadsheet because I wanted to do all the things but quickly realized that it would be tough to delegate.

Instead, I selected some of the things and focused on those.

 

What Our Social Media Process Looks Like

We created a streamlined process where every blog had a list of things that needed to be complete like:

  • Featured image
  • All images having proper alt tags
  • Yoast being all green
  • Checking how to show up on social media
  • Adding links back to the rest of the website
  • Breaking up paragraphs
  • Creating the graphics
  • And lots of other little things

We also created a process for our Facebook Lives that included things like:

  • Get captions from Rev.com
  • Create the title and description that will show up on Google
  • Trim the beginning of the video if needed
  • Boost post after 24-48 hours to certain audiences

It all came down to getting a specific process written out that anyone could follow.

Streamline social media

3 Tools That Kelly Noble Mirabella Can’t Live Without to Streamline Her Social Media

There are many ways to streamline processes, so let’s take a look at what Kelly Noble Mirabella, the official trainer for Many Chat, uses as her top three tools to help streamline her social media efforts.

Here’s what Kelly had to say…

As someone who has spent 12 years of her life in social media marketing, I have seen the importance of having a good foundation in processes.

The right processes can save you time, help you be more consistent, and provide better content and services for your followers, prospects, and clients.

I have a lot of tools that I use to help me stay on top of the various activities I am always participating in, but when it comes to social media processes there are 3 main tools I can’t live without:

  1. Google calendar
  2. Trello
  3. AgoraPulse

Let’s explore these a little more!

 

1. Google Calendar

As a busy entrepreneur and mother of two young children, I live by the calendar.

If it is not on my calendar it simply does not happen.

In terms of social media processes, I use my Google calendar to schedule out blocks of time where I work on content development and research. This ensures, much like my time at the gym, that I make time to do the task at hand.

I even take it a step further and have calendars and shared calendars for all the pieces of my life. 

 

2. Trello

I create a LOT of content.

From the social media posts that I create for clients, to the YouTube videos, blogs, and social posts I create for myself.

I am ALWAYS creating.

Trello is the perfect place for me to stay organized in my content and ideas. Generally speaking, I use Trello for three main reasons:

  1. Streamline: I am able to layout ideas and organize those ideas into various content blocks and categories and visually see everything that I have bouncing around in my head. I use Trello for storyboarding for every new client strategy, large scale project launches like courses and new podcast concepts, as well as capturing all my content ideas for future podcast episodes, videos and the like. As a visual person, this process is super important.
  2. To-Do: I use my Trello board as a todo list for content creation. I will take a content piece from idea to in process to completed and in many chases to posted in my Trello board.
  3. Collaboration: Trello can be integrated with “Power-Ups” which allow you to add integrations like Asana, Google Calendar, Appear.in, Evernote, and so many more to help you collaborate with clients, teams, or other businesses.

I use Trello to collaborate with Bella about a podcast idea we have been considering. It is a great way to have everyone stay organized and on the same page.

 

3. AgoraPulse

AgoraPulse is my secret weapon in tackling my social media and coming off as a total rockstar. In fact, if I could only choose one tool out of the three mentioned, AgoraPulse would be the one I keep.

Most people know of AgoraPulse as a social media content scheduling tool, but it is SO much more.

Under the obvious uses of AgoraPulse lies even greater tools to help you stay organized and running like a well-oiled machine.

While social media scheduling helps me effectively batch and manage my social media content, and the brand monitoring lets me stay up on when people are talking about me online, and the reports keep me on track, it is the inbox zero that I love the most. 

Inbox zero is basically an inbox for each of your social channels that includes a section for your Private messages that are coming in, as well as mentions and comments you can respond to.

All in one handy place.

I am able to jump in, answer questions, give great customer service and impress the pants off of people in WAY less time than I was able to before I discovered the wonders of AgoraPulse.

As a YouTube creator, this has been an invaluable tool as YouTube does not make it easy to track comments and replies to my videos. The other day I was able to go in and knock out 15 comments in 5 minutes thanks to AgoraPulse. 

The important thing is when you are trying to manage your business, your clients, and social media you need good processes. Otherwise, you are like a clown juggling too many balls…One is bound to fall. 

 

Streamline processes

Here is How Jen Cole From Depict Media Streamlines Their Clients Social Media

Jen Cole is the co-owner of Depict Media, a company that helps businesses with their social media management.

Jen thought the most important programs are:

  1. Google Drive
  2. Canva
  3. AgoraPulse

Here’s what Jen had to say about these…

 

1. Google Drive

After meeting with the client and understanding their who, what, when, where, and why, we are then able to develop a content plan, which we usually do via shared Google Drive.

This way, the client has immediate access to everything that is being planned for them, and they can include any edits/comments that they have in the process. 

(Side note, this is how we deliver Better Marketing with Bella, too!) 

 

2. Canva

When it comes to event imagery, we appreciate the ease and consistency of Canva.

This tool is amazing because it allows us to nail down and keep a recognizable, branded aesthetic for the entire strategy. We’re specifically enjoying the new animated files that Canva has available. They add that little bit of eye-catching personality and let’s face it, video content is very hot! 

After batch-creating images/creative files for our clients, we then work on captioning each piece.

These captions are kept on a shared Google Doc, where clients can see the image/file that we are planning to use with the corresponding caption. This allows them to give feedback/approve content before we put it into our scheduling tool, AgoraPulse.

 

3. AgoraPulse

AgoraPulse is wonderful for scheduling content because you can create hashtag lists to attach to Instagram posts, you can edit posts before they go out, you get a clear preview of what the post will look like once it’s posted on your social channels, and it’s quite frankly user-friendly. 

We create/schedule posts a week at a time for our clients. 

After we put everything into Agorapulse to be scheduled, we also time block daily monitoring times to stay on top of questions, comments, and messages that are left on each social media channel.

We are able to monitor and respond to all of these things from within the AgoraPulse tool, which really helps simplify the entire process. 

Having a solid system in place truly helps to make it all happen the right way! 

Streamline with Agorapulse

How A Processes Expert Streamlines Her Social Media Efforts

Liz Illg is a system and process expert who has helped a dozen pet sitters get their business on paper just this summer alone.

She is a ninja when it comes to this stuff and here is what Liz had to say about the best way to streamline social media processes…

In today’s digital world, having a social media presence is not something you should do…it’s something every business needs.

Of course, with so many platforms to choose from, it can be quite overwhelming!

The key is knowing how to streamline your social media efforts so that you can focus on the bigger picture items for your business. Building out a process for creating content of your own will have a huge impact on your overall business.

Below are some helpful tips and tricks to get started:

  1. Create a content calendar
  2. Implement themes
  3. Use scheduling applications

And make sure to have fun with it!

 

1. Create a Content Calendar

I know what you’re thinking — who has the time to create a content calendar when I’m just trying to keep track of what day it is!?

However, creating a content calendar doesn’t have to be difficult; while it will take some time initially, it’ll totally be worth it!

The key is to decide how you’ll actually create the ‘calendar.’

I suggest using something as simple as a ‘Sheets’ document in Google Drive.

Then, figure out where you plan to post your content:

  • Will this content be posted on a blog?
  • Across various social media platforms like Twitter and Facebook?
  • Will you be posting photos on Instagram?

Knowing this in advance will save tons of time and effort!

Next, it’s time to actually FILL that calendar!

This is where the next tip comes in…

 

2. Implement Themes

Having themed content will help you to not only stay on track, but it’ll further engage your audience as well.

For example, if you own a pet business and it’s National Pet Safety Month, then create blog topics and posts relating to that. Of course, there are tons of other topics to post about.

You can share an industry statistic that your audience would be interested in learning about. Or post about what inspired you to start your business!

Highlight members of your team, promote an upcoming new product or service, and share photos of your workspace! People are often curious about how people set up their workspaces.

You can also post important tidbits from your company’s mission statement and core values. 

 

3. Use Scheduling Applications 

One of the easiest ways to streamline your social media efforts is to implement scheduling applications to help you out!

Worried you’re going to forget to post every day or simply don’t have the time to do so?

There’s an app for that!

From Hootsuite and Loomly to Buffer, TweetDeck, and more — you can input content ahead of time and schedule specific times and dates you’d like to post!

Scheduling applications are perfect for those who have ideas but keep forgetting to post until it’s so late in the day there’s no point. 

And remember…

Consistency is KEY!

If you’re going to use various social media platforms for your business, you must be consistent about it! From your brand messaging and profile photos to the number of times you post, etc.

There are plenty of factors to consider. 

Streamline scheduling

How a Top-Notch Graphics Designer and Software Founder Streamlines Her Process With Templates and Batches

Meet Annette.

She is the founder of Easil, one of the most incredible design tools out there that almost anyone can do. She is able to produce so much high-quality content that I needed to get the ways that she streamlines.

Here’s what she had to say…

Do you want to say goodbye to the stress of coming up with visual content weekly or daily? Creating effective, creative graphics isn’t just limited to professional graphic designers!

By implementing the following 3 tips into your content planning, you’ll save hours every week:

  1. Use templates
  2. Reuse and repurpose
  3. Batch your visual content creation

Let’s explore these in a little more detail!

 

1. Use Templates

Get a headstart on creating graphics by using a professionally designed template from a DIY Design Tool.

Using a template that has the foundations in place, and then customizing using your own fonts, colors and images can cut your creative time by half — or more!

As an extra benefit, if you’re design-challenged, your designs will also look more professional than if you started from scratch!

Hot tip: Browse through the template library each month and jot down templates that you like. This way you will have a starting point for the next month when you batch create!

 

2. Reuse and Repurpose

Maximize your reach by creating and scheduling different versions and sizes of your graphics.

Ensure your primary social network or content requirement is covered first, and then resize your graphics to use on other social media sites.

Keep in mind that square graphics can be used on Instagram, Facebook, and Twitter. A portrait version can be used for Pinterest, as well as stories on both Instagram and Facebook.

Pinterest loves fresh content, so while you’re in design mode and creating a Pin for your blog — make more than 1 version!

Change up the colors, fonts, and imagery so you have several versions on hand, and then schedule with a tool like Tailwind to plan out the variations to post over time.

Hot tip: With Easil, you can save your designs as Templates to easily reuse over time, or to share with your teammates.

 

3. Batch Your Visual Content Creation

Most importantly, do both of the above steps in batches!

Preferably monthly.

Put aside some time to learn the ins and outs of your design tool, and take advantage of features that can quickly lift your graphics from basic to scroll-stopping!

On your scheduled visual content creation day, aim to create all the memes, social posts, testimonials, quotes and promotions in one hit. Select suitable templates to apply to your content themes, modify the templates, and apply elements of your brand to them, where applicable.

Hot tip: Store your brand colors, fonts and assets in your DIY Design Tool so you can easily access them. Easil provides Brand Kit functionality that also allows you to share these assets, plus images, with teammates!

Once you have your graphics and content planned ahead for the month, you’ll find that fitting in the odd ad-hoc ‘of the moment’ post will actually be enjoyable!

Have The Strategy and Planning Taken Care Of For You!

Another stellar option is to hire someone you trust to produce content that can streamline your social media process for you. But it’s important that you look for someone who:

  • Uniquely understands your business and this industry
  • Understands how fast social media is changing and what is coming with the changes and when
  • Knows which types of content perform the best on social media at this current time so your business can benefit
  • Knows how to create engaging captions and content and when to post it

This might sound like a tall order and just trying to find the right person and not get burnt can take a long time. You are not a social media expert. You might not have the creativity or brainpower to think of, build, and execute all of this and I totally get it.

That’s why Better Marketing with Bella has taken care of all of this and the doors open soon.

Here is what you could get every single month to help streamline your social media process:

  • Graphics
  • Emails
  • Vertical videos
  • Square videos
  • Cover videos
  • Gifs
  • IG stories
  • FB Stories
  • Captions
  • Learning Center

You also receive 4 group zoom coaching sessions and one 1:1 coaching call with Bella.

Conclusion

Processes look different for everyone.

So, hopefully, you have seen that there are many ways to approach social media, but the most important thing IS TO HAVE A SYSTEM.

If you don’t, it just becomes an afterthought and it will not have consistency, good messaging, and visual appeal. It takes strategy and planning.

The good news is that you can batch this so you don’t have to deal with it every day. The only thing you really need to do is engage when people who engage with your posts.

Simple enough, right?

Episode 166: How To Use Email Marketing In Your Pet Sitting Business

Listen on Spotify           Listen on Apple

 

Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.

Email marketing

Biggest Takeaway You Don’t Want To Miss

Email marketing is a great way to keep your audience up to date with what’s going on in your business and humanize your business. Send weekly updates and use the P.S. section to ask them to respond, opening up the line of communication. Your emails don’t need to belong and drawn out, they should simply add value to your reader’s life. With each email, you’re able to show a bit of your personality, this is what people connect with, so be as personal as you can. Specifically, videos are a great way to show your personality and personalize your emails. And remember, on social media, you don’t own your audience, But with your email list, you do!

If you’re still not sure what to write or really don’t have the time to focus on email marketing, I get it. That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program.

Show Highlights

  • How can you recap your week in an email? [3:20]
  • What should you put in the P.S. section? [4:30]
  • How do you segment your audience for better email marketing? [5:35]
  • How can you add value? [6:30]
  • What can you do to build a bond with your audience? [7:00]
  • What’s one of the best ways to share current sales you have? [7:40]
  • How can you personalize your email marketing with videos? [8:05]
  • What does it mean to “own” your audience? [8:30]

Links

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    1. Click this link – Bella In Your Business
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How To Use Email Marketing In Your Pet Sitting Business

Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.

But why?

In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?

One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.

Some people even feel like the email is interrupting their day or is just always spam.

That, my friend, is stinking thinking.

If you make them interesting, people are going to want to read.

Today, I want to break it down to show you how I use email marketing and how you can, too.

Email Marketing

8 Ways I Use Email Marketing In My Business

Here’s a brief summary of the ways:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

If you would rather listen:

 

1. Give A Recap In A Weekly Email

There is no way everyone can possibly see or keep up to date on everything you do.

Even if you are lucky, only 15-25% will open your emails.

However, that’s more than you would have normally, so isn’t that a good sign?

At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.

Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:

  • Cat sitting for someone whose grandmother passed away in another state
  • Walking the puppy that has too much energy
  • Helping to care for a dog during the schedule changes of a divorce

All of these examples help to humanize your business and show people how you are able to help your clients.

If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.

2. Directly Talk To My Readers (With A P.S. Section)

At the end of an email, you can always insert a P.S. section.

I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.

PS email

Because of this, I’m able to get the line of communication open to start chatting.

The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?

You guessed it, on the P.S.

Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.

For some reason, people are more willing to read the P.S. than the body of the message.

 

3. Segment My Audience

Another quick and fun way you might want to use your email is to segment your audience.

You might have seen me ask you a few times in the emails…

“Are you a starter? Builder? Scaler?”

email segment

 

This question has buttons attached where I ask you to press the one that matches.

My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.

The way a pet sitter or dog walking company can do this is simply by asking…

“Do you have dogs and cats in your home? Dogs? Cats?”

Press which applies.

There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?

 

4. Deliver Value

Emails are a great way to break the mold and send a quick message that is out of the ordinary.

How about…

“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”

Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.

It should add value to their life.

Not Sure What To Write?

I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!

I know, I know, I get it.

That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?

Save your space in line for our next enrollment here:

5. Have You Get To Know Me

Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.

For example, you may have certain traits or live your life in a certain way that identifies with people.

Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.

The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.

The key is to be as personal as you can. That’s what people identify with.

6. Deliver Sales

Email is one of the best ways to communicate with your audience about the sales that you have.

Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.

You can do that with email.

And, the delivery rate will be much higher than social media can provide.

Most business owners cite an email list as the reason why they’re successful — because the sales come from there.

 

7. Send Videos

Videos are a great way to interact with your audience!

I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.

Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.

The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!

send video in email

8. Own, Not Rent

Let’s have a quick chat about owning vs. renting your audience.

On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.

But, with your email list, you OWN them. 

You could take those people and continue to market to them regardless of what happens.

That’s the power of an email list and why you want to own your audience, not rent them.

Conclusion

In this article, we discussed the 8 reasons why I use email marketing in my business:

  1. Give a recap in a weekly email
  2. Directly talk to my readers
  3. Segment my audience
  4. Deliver value
  5. Have you get to know me
  6. Deliver sales
  7. Send videos
  8. Own, not rent

Do you already do some of these with your emails? I’d love to hear it in the comments below.

Tell me how I can help you get more clients in your pet sitting business!

Episode 165: Planning Your Business With Yvonne Heimann

Today I have Yvonne Heimann, a business efficiency coach at Ask Yvi. She supports digital entrepreneurs by building bulletproof businesses that are so efficient they’ll be able to achieve their financial and personal freedom they deserve. Losing her husband to cancer after 2 years of being his caretaker has shown her how important it is to have a self-sustainable business. Now Yvonne lives out her passion by helping her clients streamline their existing processes and implement tech to automate their day allowing them to step away from their business at any given time. She is a remarkable, powerful woman with quite the personality that I am excited to bring to you today. She’s sharing all of the secrets to planning your business so that you can achieve your own financial and personal freedom.

Yvonne Heimann - Business planning

 

Biggest Takeaway You Don’t Want To Miss

Get started today, because it’s not possible to have residual income within a month. You have to pay into and work on your business before you get something back. Your business needs to be able to function without you in it. To make this happen, we must think proactively. We are often more reactive than proactive, but even just putting an hour aside each week to be proactive can help. Start estimating your time and tracking the time it takes you to complete a task. Your standard operating procedures (SOPs) should be interactive and being updated as tasks evolve. Let your team learn and get involved in your business.

Show Highlights

  • How did Yvonne get started? [2:50]
  • What does “bulletproof business” mean? [6:40]
  • What are some crises that business owners may face? [8:30]
  • How can project management systems help business owners with planning? [11:50]
  • What are interactive SOPs? [16:15]
  • How can you use Loom in your business? [19:15]

Special Offer

Get all of Yvi’s freebies at askyvi.tips/bybfree and 15% off of the Bulletproof planner with CODE: JUMP at shop.askyvi.com.

business planning

Links

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    4. Click on ‘Write a Review’

Better Marketing with Bella - Social Media Solution

How To Get Your Community To Know About Your Pet Sitting Business

One of the biggest challenges marketers (that’s you!) face is getting their community to know about their pet sitting business.

We don’t need the entire world to know about our services, just a saturation of those geographically the closest to us.  We need to get them so excited that they are the top of the mind when the need arises for themselves or their loved ones.

I specifically say excited because being known typically means that you have a certain emotion that is being evoked, which means people might not always remember exactly what you do, but they will always remember how you made them feel.

This is the secret sauce.

But how exactly can we become known to our community beyond the usual posting on Facebook, having a blog, a website, Instagram, and shaking hands and meeting other pet business professionals in the area?

This phenomenon is what is your brand saying about you when you are not there? Do you know? Or, not saying anything because people don’t know you can be just as bad.

What Do You Want To Be Known For?

Getting known has to do with getting clear on what you want to be known for. What makes your business unique? There are hundreds of businesses in your area that take care of pets and there are a lot of friends and family that can do it, too.

So, what really makes your business unique and different?

Often times this isn’t the facts or what you do, but it is the how you do it all that matters. That leaves the feeling that gets people talking.

Answering this question will be the key to your success.

Your Unique Competitive Advantage

If your brain is coming up blank I want you to take a minute and listen to this podcast episode when I had Jennifer Diepstraten on. She talked about quantum benefits and it was really enlightening to see how our businesses really were different.

I want you to try to think of 3 – 5 things that your competitors can’t say that you can.

Use these questions below to help you fill in the blanks:

Are you memorable for your:

  • Story?
  • Name?
  • Logo?
  • Operations?
  • Cost (high or low)?

Use this in all your marketing.

Talk about it at events. Make it apart of your unique story that no one else can tell. Mark Schafer is really good at this. He is the author of KNOWN — The handbook for building and unleashing your personal brand in the digital age.

He presented in the Mastermind and really pushed our beliefs on how exactly we were accomplishing this in our own marketing…

How we were going to stand out and actually hold space for the pet parents in our community to actually belong.

Check this out:

 

 

Pretty powerful, right?

That is the type of goodness we have in the Mastermind.

It was really eye-opening as to how to stop doing the same things that everyone else does and start doing the unique things in our own business marketing.

So How Can We Stand Out On Social Media To Be Known In Our Community?

Ah!

This is the million-dollar question, isn’t it?

I mean we know that 68% of Americans use Facebook. Oddly enough the same exact percentage also have pets according to the 2017-2018 National Pet Owners Survey

(Side note…I thought that was crazy that they are BOTH 68% when I was writing this article too! LOL) 

There is no doubting the fact that our clients are on Facebook. Instagram is close behind. They are the sister to Facebook and growing just as fast.

Did you know that over 70% of users are under 35 years of age? Do you also realize that the buying power of this segment is major with many waiting until much later in life to start a two-legged family so they are able to pour a lot of their discretionary income into their four-legged loved ones?

We have to know the latest trends in social media.

We have to know how to connect with others, but we also have to know how to get them to:

  • Reshare content
  • Spread it virally in their local community

Even though likes are going away on Instagram, (did you know that?) we can still show the social proof of the engagement of the people who actually stop their scroll long enough because they find us interesting or relevant enough to interact and respond to our posts.

The Value Of Being A Resource In Your Community

Do you want to be a drive-by or a destination in your community for the best pet sitting business?

Imagine being the first thought of pet resource in your community. I am talking about getting all the calls from people saying things like…

“I need something for my pet — I know you don’t provide it, but I thought you would know.”

This basically means they are thinking of you as the thought leader or expert in your town.

This is powerful.

This is top-of-the-mind awareness. But if you have no unique presence, no professional presence online…

Then this is going to be pretty hard to accomplish.

We need to stand out on social media by having professional graphics, captivating captions, and reactive engagement with our communities.

 

Here is Exactly What You Can Be Posting Every Month To Be Known (And Shared) In Your Communities:

 

How to get your community to know about your pet sitting business

 

Here are my thoughts on ways to be seen in your local community:

  1. Facebook Lives and Blogs: Write two blogs that are meaningful and follow them up with a Facebook live (record the video to embed in the blog post)
  2. Professional Graphics: Post at least 8-10 professionally made graphics with an interesting description that reflect your branding, logo, and colors. The graphic is there to capture attention and the copy is there to engage the reader.
  3. Videos: Once a week, create a square video for Instagram and be sure to convert it to vertical for Facebook to have the most visibility across platforms. Be sure to keep it to a good time limit and not to overpower the message as an advertisement.
  4. Facebook Video Cover: To give an impression that you keep up with your marketing, are trustworthy, and are up to date on all the new things, impress your viewers with a new Facebook video cover each month highlighting something relevant to the time of year.
  5. Email Marketing: Since Rover is sending emails out weekly, I highly suggest that you do yours at least twice a week. Make it about your clients, be relevant, use minimal design elements. The sole purpose of this is to elevate you as a thought leader. Even if they don’t open it.
  6. Instagram and Facebook Stories: The viewership of these two platforms is growing exponentially. Creating stories in real-time WITH professionally produced graphics that link together for a common message is powerful and underutilized. Not to mention, very much reusable as you build an arsenal.
  7. Thought Leaders: Follow social media thought leaders like Mari Smith, the Queen of Facebook, and Jenn Herman, the world’s forefront blogger and author on Instagram to stay in the loop. They’re both my friends. 🙂 Follow them. Read every update.

 

Conclusion

If you do all of this, you will be well ahead of your competition and other pet-sitting businesses in your area.

You will be perceived as a thought leader, someone who is on top of it all, and someone they can trust.

You will want to connect with other key influencers in your area and prompt them to share your hard work so you can be helpful to them and their brand, their communities, and of course expand your own.

If any of this seems overwhelming, you can actually get all that is listed above and more for the lowest price ever offered via Better Marketing with Bella.

Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.

 

relationship marketing

Episode 159: BEST OF BELLA: Relationship Marketing & Buyer Personas With Jessika Phillips

Today for the Best of Bella series we are replaying Episode 120 with Jessika Phillips. She runs a multi-million dollar marketing firm where her major platform is relationship marketing and at the end of the day as small service providing businesses in our communities it’s all about the relationship. Jessika really leaves you with a lot of nuggets to think about that you can use in your business today, you don’t want to miss this one.

 

relationship marketing

Show Highlights

  • Who Is Jessika Phillips? [3:00]
  • How do I get started with relationship marketing? [7:30]
  • How do we tie in relationship marketing with buyer personas? [15:30]
  • What does a relationship marketing plan look like and how do I know if it’s working? [20:00]
  • What should we be doing on social media to start implementing relationship marketing? [26:00]
  • Describe your FREE social media toolkit? [27:15]

Original Show Notes

Jessika Phillips helps people master Relationship Marketing and as a relationship marketing evangelist she is often sought after for her approach to marketing. She’s the passionate Founder of NOW Marketing Group and host of the largest social media marketing conference in Ohio, Social Media Week Lima as well as the host of a weekly live video show called Magnet Marketers.

Biggest Takeaway You Don’t Want To Miss

  • When it comes to marketing, the first step is to think about how you are capturing attention. How are you standing out? Attention is the game when it comes to marketing. Usually somebody will take notice of you because you’re helping them in some way. Articulate your message in a way that’s clear and concise. Create micro-moments that will build the relationship. Make them feel excited to do business with you by creating a unique and enjoyable experience.relationship marketing

 

Special Offer

 

Links

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
  4. Click on ‘Write a Review’

instagram secrets

Episode 158: BEST OF BELLA: Instagram Secrets For Your Pet Business With Jenn Herman

Today we are replaying Episode 116 with Jenn Herman as part of the Best of Bella series. Jenn literally wrote the book “Instagram For Business for Dummies” and she is a wealth of knowledge. She is incredibly insightful, she talks fast, drops lots of value bombs, and you are sure to learn stuff from her.

instagram secrets

Show Highlights

  • Who Is Jenn Herman? [2:25]
  • Why Do I Need Instagram In MY Business? [4:30]
  • What Are The Different Ways Consumers Can Use Instagram? [6:55]
  • How Do We Figure Out HOW Our Audience Consumes Instagram? [10:25]
  • What Tactics On Instagram Can We Use To Build Our Local Following? [13:10]
  • Should You Always Use A Location Tag? [17:25]
  • What Kind Of Strategies Can I Use For Hashtags? [18:25]
  • How Often Should You Post On Instagram? [26:20]
  • Why Should I Have A Kick-Butt Instagram Page? [29:20]

 

Original Show Notes

It’s no secret that Instagram can be a powerhouse social media platform for your business – but I see so many business owners that are just NOT using it to its fullest potential. If you’ve been wanting to dive deep into the inner working of Instagram and learn useful Instagram secrets, then today is your day!

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016. Through her blog, consulting, and speaking Jenn provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Business for Dummies”, “The Ultimate Beginner’s Guide to Instagram” and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”. Learn more about Jenn on her website http://jennstrends.com.

Biggest Takeaway You Don’t Want To Miss

  • Above all, you have to have a consistent strategy. Being active and taking the time to implement the strategy you develop is key.  Your processes will drive the results that get you clients, regardless if you have 50 followers or 50,000 followers. What matters is who’s going to find you and bring you business. Build an amazing community of the followers you have and use strategic efforts (i.e. hashtags, stories, following events) to turn that into business.

 

instagram secrets

 

Special Offer

  • Pick up a copy of Jenn’s book, Instagram For Business For Dummies, on Amazon here: http://bit.ly/IGBizDummies

 

instagram secrets

 

Share The Show

Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

  1. Click this link – Bella In Your Business
  2. Click on the ‘Subscribe’ button below the artwork
  3. Go to the ‘Ratings and Reviews’ section
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Lain Ehmann

Episode 156: BEST OF BELLA: Defining Your Brand With Lain Ehmann

Bella chose episode 56 with Lain Ehmann to be part of the Best of Bella series because it was one of the most downloaded episodes of Bella in Your Business. Bella and Lain dive in deep on branding and how to make your website stand out. They talk about figuring out who you are as a brand and a business, Lain even offers a free download to help you!

brand

Show Highlights

  • Who is Lain? [3:25]
  • What mistakes do small businesses make on their website? [4:30]
  • How can you correct the issues? [7:00]
  • What is messaging? [9:50]
  • Should all businesses be concerned about branding? [18:00]
  • How do you share your marketing across different platforms? [20:40]
  • What is something businesses shouldn’t do in messaging? [23:50]
  • Where can you find out more about Lain? [27:20]

Original Show Notes

On this episode, Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.

You will learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them. Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.

Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.

“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann

The next logical step in the process is helping customers see that you can solve the problems they have.  You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging.  Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.

They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.

Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.

About Lain

Lain is a bestselling author and communications strategist, who specializes in helping six- and seven-figure entrepreneurs uncover hidden profits and potential – FAST.  Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.

Links Mentioned In This Episode

Navigating Social Media

Episode 155: BEST OF BELLA: Navigating Social Media with Mari Smith

We’re taking it back to episode 93 on this edition of the Best of Bella series, when Bella had the sincere pleasure of interviewing Mari Smith. She knows everything that is going on and she is the nicest, most approachable woman Bella has met in the social media space. They had fun talking about the ins and outs of social media and Bella wanted to bring her to you all again.

Original Show Notes:

Navigating social media can be pretty difficult, especially when it comes to your online business. Often referred to as “the Queen of Facebook,” Mari Smith is hailed as the premier Facebook marketing expert and one of the most influential and knowledgeable new media thought leaders in the world. In fact, Facebook headhunted and hired Mari to go on tour with the company to teach business owners across the United States how to grow their businesses using Facebook!  Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.”

social media

 

Mari is an in-demand speaker and travels the world to keynote and train at major events. She also serves as Brand Ambassador for many leading companies.  She has over 1.7 million followers on her various social channels and is the author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

 

 

Biggest Takeaways You Don’t Want To Miss:

  • How did you become such an expert on Facebook? In order to become an expert, you have to put in 10,000 hours into your skill. Be unwavering in your focus. FOCUS= Follow One Course Until Successful. It helps you keep on track.
  • Overall it is a universal mindset with fear-mongering. You can get really upset or you can be a calming voice of how to overcome or make a change regarding a problem you see, like pet food recalls or puppy mills. Mari encourages us to be the calming voice.
  • You have to be mindful of what you post for relationship marketing. Treat people with respect and use proper social etiquette even online. Ask yourself “would I be comfortable with this…appearing on the front page or on a google search. Even more, would you be okay with your Mom seeing it? Quiet your ego and try to diffuse tangents. Don’t be drawn into petty conversations. There are always screenshots that will be your digital ink.
  • How can you add value to your business with Facebook? You become a leader in social media by using groups and stories. Have a good strategy for your stories and you easily convert your personal Instagram to a business Instagram and have those post directly to your Facebook, which drives traffic to your website.

 

Navigating social media Mari Smith

Show Highlights:

  • Mari’s expertise in Facebook and how she got started on her path to becoming the “Queen of Facebook.” [3:30]
  • How to FOCUS for success [7:45]
  • Creating meaningful relationships on Facebook [10:50]
  • New business skills that everyone needs [14:10]
  • Benefits of setting up Facebook Groups [16:30]
  • Advice on how to build your online community [24:00]

Links:

Find more about Mari Smith and her new book at www.marismith.com

Check out The 12 Biggest Social Media Marketing Mistakes Businesses Make at http://www.marismith.com/wp-content/uploads/2012/07/12_Social_Media_Mistakes-MariSmith.pdf

Downloadable Offer:

Free PDF download. Mari Smith’s recommended Video Gear List for Facebook Live broadcasts:www.marismith.com/fblive

Share The Show:

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Joey Coleman

Episode 154: BEST OF BELLA: Customer Experience With Joey Coleman

Bella chose this episode to be part of the Best Of Bella series because it is with Joey Coleman. She first saw him live at Social Media Marketing World 2017 and his presentation skills blew her out of the water. Without further ado, she wants all of you to experience Joey and his First 100 Days methodology.

Pet Sitting Customer Experience

Show Highlights

  • How has Joey done and accomplished the things in his life? [4:40]
  • What is the First 100 Days methodology? [8:10]
  • Is there a direct correlation between telling stories and solving problems and value? [12:50]
  • How can business owners create a meaningful customer experience? [15:00]
  • How can employees get involved? [28:45]
  • Where can everyone find and connect with Joey? [30:50]

Links

customer experience

Original Show Notes

On this episode, Bella catches up with Joey Coleman, Chief Experience Composer of Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience like:

  • Sending personalized gifts to your customers seemingly at random.
  • Sending handwritten notes thanking them for trusting you with their fur baby.
  • Keeping track of simple things like the pet’s birthday and sending acknowledgments.
  • Doing a monthly quick check of the pet (for any issues).
  • Giving the pet a bath unexpectedly.
  • Sending quick personalized videos of you and the pet to the client.

For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.

His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.

As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention-grabbing customer experiences.

He works with companies ranging from small VC-funded start-ups to large Fortune 500s, with hundreds of mid-size businesses in-between.

Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.

His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.

hiring

How To Stop Asking The Wrong Interview Questions At A Dog Walking Interview

Picture this…. You are all excited about this new hire you just brought onto your team. They have worked at a dog rescue as a volunteer for over five years. They have three dogs of their own. Their husband makes all the money and has the health insurance and their kids have almost graduated high school, with one in college. This new hire seems like a dream come true.

And then, she becomes demanding her second week on the job. She only wants certain clients and only want to work certain hours. She doesn’t like cats, only dogs, and she always has an opinion on the way you do things.

This new hire, that you were so happy about, is now a thorn in your side. You have no idea how to actually pull out this thorn and you have to constantly watch out that it doesn’t prick you deeper. In reality, you just wish she would quit. Eventually, the resentment grows and you feel like a hostage in your own business. Does this sound familiar?

Ever wonder what actually happened? How did she go from the perfect during the interview to a witch in just 14 days?

I see this all the time. Even I have been guilty of allowing it to happen on my own team. I can’t stress how important it is to streamline the hiring process in a way that is always being perfected. To create an image in your mind, let’s call it the gauntlet…

Interview

The Hiring Gauntlet

I think it is important to keep in mind that when you start the hiring process it isn’t about you being on your high horse and having people beg to work for you. Just as it doesn’t work that way on a first date, it certainly isn’t that way during an interview. The interest has to be mutual.

Looking for people to work for you is very similar to looking for clients. You have to appear attractive and appeal to your avatar. You have to understand why they are looking for a job, what value you offer, and why they should pick you over, let’s say, Rover, Wag, or any other company.

Is it possible that your own bias got in the way because your interview process is failing you? Are you blaming it on the job market or your area? I got news for you… unemployment is at an all-time low right now – so you can blame it on whatever you want but the truth of the matter is that excuses aside you must figure out how to systematically overcome this hurdle.

The process of interviewing should not be off-putting. The initial communication shouldn’t be an application or a long list of questions. If you do this, you will decrease your chances of getting people interested in the job and therefore your conversion of the people who look at your application to those who actually apply would be under 10%.  You should always be aware of your conversion rate – it will directly tell you how attractive your hiring ad and process really are. You will learn to tweak it this way.

Interview

If You Want To Be Attractive Here Is What I Suggest You Do:

1. Have a hiring ad that talks directly to your avatar in real human language. If you are lost on what I mean by this, I have a free 3-hour training you can watch here.

2. Have under five initial knock-out questions. For example, you can qualify the area they live in, ask them how much they are looking to make or find out their availability. The hundred other questions that I know you want to ask really don’t matter at this stage in the game. How many people do you meet these days who do NOT have a smartphone? This isn’t 2005. 🙂

Once you have qualified the right type of people to be in your hiring gauntlet now the hard work begins. However, if you have software to help you with this, you won’t ever have to think of what to say again and again because it is as easy as pressing a button to move them from Phase 1 to Phase 2.

This stage could be three open-ended questions. Where they have to describe what they would do. Or, you can have it as a multiple choice. But the toughest part for you is to create these questions. Here is what I mean.

Value-based vs Skill-based Questions.

Would you agree that if you don’t like dogs, you wouldn’t be applying for this position? Would you also agree that we can basically teach people how to walk a dog, scoop cat litter, and feed the pets? If we can agree on that, then we really need to focus more on the VALUE-based questions.

Let me give you an example:

Let’s say that you value treating others how you would want to be treated. How can we test for this? One way might be an open-ended question like:

You are walking home from going out to dinner. There was too much food so you are carrying a to-go box with you to save for lunch the next day. You stop at a corner and a homeless woman engages with you and asks you if you can spare any change so she can buy something to eat. What do you do?

1. Pretend you don’t hear her and keep walking. There are homeless people everywhere.
2. Tell her you don’t have any cash on you.
3. Give her money from your wallet.
4. Give her your leftovers. If they were good enough to take home, they are certainly good enough for her.

You would have to decide ahead of time which is the right answer for you and which is the TOTALLY wrong answer for you based on your values. Now, of course, one question can’t give you everything you need to know about a person so certainly you will have to ask more questions. Perhaps even testing the same thing, but knowing the RIGHT questions to ask is huge.

How do they take feedback? Are they adaptable?

I want you to watch this short clip of Trivinia Barber of Priority VA. She was our guest expert for the training we had in June about delegation. Listen to what she says about asking questions, role-playing, and feedback. Can you incorporate this into your business?

 

This is a great example, showing how the ability to adapt to situations could help give you insight into your applicant’s ability.

Stop Asking The Wrong Questions:

Ever since pet sitters started interviewing I’ve seen the same questions come up again and again.

“If you walked into a home and there was poop everywhere, what would you do?”
“If you walked into a home and the dog looked like he was in distress, what would you do?”

All these questions are something you would train the employee for. You would tell them your protocol. Typically the first step is “call the office.”

If you can ask the right questions before you hire people… how much better hires will you make? Would you have to let people go after two weeks? There is always room for improvement and this task is never 100% perfected. Maybe what I said here helps ignite something in your system that you can test. Perhaps you want to know more of what Trivinia said or wish you had software to help you with all of this?

Well in true Bella fashion I will never give you more problems to solve, so you can:
1. Join the Mastermind to watch the entire 1 hour training with Trivinia and 15 other high-level experts we have had over the past year.
2. Grab your trial of JazzHr, 50% off, my hiring ads, and knockout questions here.

Just ask yourself… Am I asking the right questions to understand this person’s values? You need to hire for attitude and train for skill.

Jump Mastermind - Interview