I asked my Mastermind members, what should I talk about next on the podcast? And an entire conversation was sparked about saying NO. Why is it so hard to say no? To themselves, clients, staff? It is an interesting topic that I have a lot to say about.
There is something interesting that happens when you say no to people. They actually trust you more. They are never left wondering if you really mean something because they know that your yes is a yes and your no is a no. But if you are like many pet sitting and dog walking business owners I encounter, a lot of the times their yes actually means no but they are too afraid to say it.
Also… when you say no, you are setting boundaries in your life and actually building your own self respect. Your own person starts to gain confidence because they feel empowered.
When to Say No to Clients
Identify what kind of client you are working with. First, Is this an ideal client? Second, what does your policy say, these were made and written down, for this reason, to say no when you need to.
How to Say No to Employees and Applicants
Look at their availability stay strict with it. Set up policies for change but stay strict with those policies. How many times do you hire someone with availability and then it just keeps changing? Protect yourself and prevent this from happening.
What Makes You Not Say No?
Find the source of why you feel like you can’t say no. What thoughts run through your head? Attack the issue at the source not at the symptoms.
Identify Your Clients and Say No to the Wrong Kind [5.45]
Your Policies and Prices are There to Support You [8.03]
Have Boundaries with Your Applicants and Employees [10.50]
Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare, or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.
https://jumpconsulting.net/wp-content/uploads/2021/09/Current-Podcast-Graphic.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-09-15 22:00:362021-09-13 14:34:35Episode #258: Why Is It So Hard To Say NO In Your Pet Sitting Business
In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.
She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.
Biggest Takeaways You Don’t Want To Miss
Having a Standard Onboarding Process Can Set You Aside from Other Employers
It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.
Being Prepared Can Be the Key to Finding that Superstar Employee
“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.
The Value of an Employee vs the Value of a Client
How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.
Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
Exactly what NOT to do in the onboarding process [10:45]
Defining Onboarding and what it means [11:45]
Studies pertaining to high employee turnover [13:00]
Why employees leave companies [13:30]
Standardization of onboarding process [13:05]
Importance of schedule for onboarding [18:30]
Why pet care team training videos can give you a headstart [21:45]
What is an employee’s worth vs a client’s worth? [23:35]
Types of employee learning and training styles for employees [26:30]
https://jumpconsulting.net/wp-content/uploads/2021/07/Current-Podcast-Graphic7.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-07-28 22:00:362021-07-28 15:04:47Episode 251: How To Decrease Turnover and Create Raving Employees
https://jumpconsulting.net/wp-content/uploads/2021/06/EPISODE-245-1.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-06-23 22:00:262021-06-23 10:46:004 Different Types of People Every Business Needs to Hire
Email marketing is something that a lot of business owners have an adverse reaction to. I hear a lot of the time they think they are bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path.
In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this?
One thing that I don’t see acknowledged is how much email marketing IS one of the only social platforms that you can still control. Although there are still algorithms involved, it is one of the best-producing ways that you can spend your marketing time.
Some people even feel like the email is interrupting their day or is just always spam.
That, my friend, is stinking thinking.
If you make them interesting, people are going to want to read.
Today, I want to break it down to show you how I use email marketing and how you can, too.
8 Ways I Use Email Marketing In My Business
Here’s a brief summary of the ways:
Give a recap in a weekly email
Directly talk to my readers
Segment my audience
Have you get to know me
Own, not rent
If you would rather listen:
1. Give A Recap In A Weekly Email
There is no way everyone can possibly see or keep up to date on everything you do.
However, that’s more than you would have normally, so isn’t that a good sign?
At Jump Consulting, I publish a blog every other week, a podcast every week, and sometimes do a Facebook Live. I also always have something cooking on the back burner, too, and the weekly email is how I can do this.
Pet Sitters and dog walkers can do this, too, by telling people the situations they were able to help that week:
Cat sitting for someone whose grandmother passed away in another state
Walking the puppy that has too much energy
Helping to care for a dog during the schedule changes of a divorce
All of these examples help to humanize your business and show people how you are able to help your clients.
If you have any great IG or FB stories, or posts that got lots of interaction, or a local event coming up… these are all great to put into the newsletter too.
2. Directly Talk To My Readers (With A P.S. Section)
At the end of an email, you can always insert a P.S. section.
I do this when I usually ask questions. It is always interesting to see the replies I get. I often call the reader to action by asking them to hit reply and tell me something.
Because of this, I’m able to get the line of communication open to start chatting.
The P.S. can be powerful because most of the time we are reading on our phones and scanning the email. Not reading word for word. But where does the eye end?
You guessed it, on the P.S.
Another fun way to use the P.S. section is when you have a really long message and you put a short amount of text in the body, have your signature, and then a longer P.S.
For some reason, people are more willing to read the P.S. than the body of the message.
3. Segment My Audience
Another quick and fun way you might want to use your email is to segment your audience.
You might have seen me ask you a few times in the emails…
“Are you a starter? Builder? Scaler?”
This question has buttons attached where I ask you to press the one that matches.
My email marketing system then tags these people and we know just where they are in their business. It helps so I can send specific messages that will speak directly to their problems.
The way a pet sitter or dog walking company can do this is simply by asking…
“Do you have dogs and cats in your home? Dogs? Cats?”
Press which applies.
There, you can send dog-specific emails or cat-specific emails. After all, a cat client doesn’t want to hear about how you are looking for two more dogs to walk M-F, am I right?
4. Deliver Value
Emails are a great way to break the mold and send a quick message that is out of the ordinary.
“Meet me at the Fall Festival Sat 2 pm. Bring Fido! Let me know if you will be there” or something short and sweet like “Wondering where to get your Santa Paws pictures this December? Check out this list we made. Tailwags, COMPANY”
Short and sweet. It doesn’t have to be long, drawn-out with text boxes everywhere, and be boring and it shouldn’t talk at all about how great you are.
It should add value to their life.
Not Sure What To Write?
I get it. I mean after all the admin work, pet sitting work, social media work, who has time to sit down and think about something that would be interesting to your clients? Then write it, format it, get graphics, and send it out. Oie. Not another thing to do Bella!
I know, I know, I get it.
That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program. Rover is doing it weekly – how often are you doing it?
Save your space in line for our next enrollment here:
5. Have You Get To Know Me
Emails are a great way to communicate your personality to your current pet sitting clients and your prospective ones.
For example, you may have certain traits or live your life in a certain way that identifies with people.
Maybe it’s your religion, ethnicity, favorite sports team, or favorite dog/cat breed.
The more that you can build a relationship with your audience, the more that they are worth to you. If you spend time getting to know your audience and allowing them to get to know you, then your bond will be strong.
The key is to be as personal as you can. That’s what people identify with.
6. Deliver Sales
Email is one of the best ways to communicate with your audience about the sales that you have.
Maybe you’re running a holiday discount. Or, offering a discount for first-time clients.
You can do that with email.
And, the delivery rate will be much higher than social media can provide.
Most business owners cite an email list as the reason why they’re successful — because the sales come from there.
7. Send Videos
Videos are a great way to interact with your audience!
I even have an introduction video in my email signature that explains who I am and why I’m in someone’s inbox.
Videos can be a great personalized touch for welcoming clients into your business. Or, even around the holiday season as a thank you for their business.
The videos don’t need to be perfect or sent to an editor. Simply show your personality and people will appreciate it!
8. Own, Not Rent
Let’s have a quick chat about owning vs. renting your audience.
On social media, you don’t own your audience. If Facebook, Pinterest, or Instagram decided to shut down, then you wouldn’t be able to retain any of that traffic or exposure.
But, with your email list, you OWN them.
You could take those people and continue to market to them regardless of what happens.
That’s the power of an email list and why you want to own your audience, not rent them.
In this article, we discussed the 8 reasons why I use email marketing in my business:
Give a recap in a weekly email
Directly talk to my readers
Segment my audience
Have you get to know me
Own, not rent
Do you already do some of these with your emails? I’d love to hear it in the comments below.
Tell me how I can help you get more clients in your pet sitting business!
https://jumpconsulting.net/wp-content/uploads/2019/09/Depositphotos_70802369_l-2015.jpg13882000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-10-01 10:40:412021-09-02 15:01:43How To Use Email Marketing In Your Pet Sitting Business
One of the biggest challenges marketers (that’s you!) face is getting their community to know about their pet sitting business.
We don’t need the entire world to know about our services, just a saturation of those geographically the closest to us. We need to get them so excited that they are the top of the mind when the need arises for themselves or their loved ones.
I specifically say excited because being known typically means that you have a certain emotion that is being evoked, which means people might not always remember exactly what you do, but they will always remember how you made them feel.
This is the secret sauce.
But how exactly can we become known to our community beyond the usual posting on Facebook, having a blog, a website, Instagram, and shaking hands and meeting other pet business professionals in the area?
This phenomenon is what is your brand saying about you when you are not there? Do you know? Or, not saying anything because people don’t know you can be just as bad.
What Do You Want To Be Known For?
Getting known has to do with getting clear on what you want to be known for. What makes your business unique? There are hundreds of businesses in your area that take care of pets and there are a lot of friends and family that can do it, too.
So, what really makes your business unique and different?
Often times this isn’t the facts or what you do, but it is the how you do it all that matters. That leaves the feeling that gets people talking.
Answering this question will be the key to your success.
Your Unique Competitive Advantage
If your brain is coming up blank I want you to take a minute and listen to this podcast episode when I had Jennifer Diepstraten on. She talked about quantum benefits and it was really enlightening to see how our businesses really were different.
I want you to try to think of 3 – 5 things that your competitors can’t say that you can.
Use these questions below to help you fill in the blanks:
Are you memorable for your:
Cost (high or low)?
Use this in all your marketing.
Talk about it at events. Make it apart of your unique story that no one else can tell. Mark Schafer is really good at this. He is the author of KNOWN — The handbook for building and unleashing your personal brand in the digital age.
He presented in the Mastermind and really pushed our beliefs on how exactly we were accomplishing this in our own marketing…
How we were going to stand out and actually hold space for the pet parents in our community to actually belong.
Check this out:
Pretty powerful, right?
That is the type of goodness we have in the Mastermind.
It was really eye-opening as to how to stop doing the same things that everyone else does and start doing the unique things in our own business marketing.
So How Can We Stand Out On Social Media To Be Known In Our Community?
This is the million-dollar question, isn’t it?
I mean we know that 68% of Americans use Facebook. Oddly enough the same exact percentage also have pets according to the 2017-2018 National Pet Owners Survey
(Side note…I thought that was crazy that they are BOTH 68% when I was writing this article too! LOL)
There is no doubting the fact that our clients are on Facebook. Instagram is close behind. They are the sister to Facebook and growing just as fast.
Did you know that over 70% of users are under 35 years of age? Do you also realize that the buying power of this segment is major with many waiting until much later in life to start a two-legged family so they are able to pour a lot of their discretionary income into their four-legged loved ones?
We have to know the latest trends in social media.
We have to know how to connect with others, but we also have to know how to get them to:
Spread it virally in their local community
Even though likes are going away on Instagram, (did you know that?) we can still show the social proof of the engagement of the people who actually stop their scroll long enough because they find us interesting or relevant enough to interact and respond to our posts.
The Value Of Being A Resource In Your Community
Do you want to be a drive-by or a destination in your community for the best pet sitting business?
Imagine being the first thought of pet resource in your community. I am talking about getting all the calls from people saying things like…
“I need something for my pet — I know you don’t provide it, but I thought you would know.”
This basically means they are thinking of you as the thought leader or expert in your town.
This is powerful.
This is top-of-the-mind awareness. But if you have no unique presence, no professional presence online…
Then this is going to be pretty hard to accomplish.
We need to stand out on social media by having professional graphics, captivating captions, and reactive engagement with our communities.
Here is Exactly What You Can Be Posting Every Month To Be Known (And Shared) In Your Communities:
Here are my thoughts on ways to be seen in your local community:
Facebook Lives and Blogs: Write two blogs that are meaningful and follow them up with a Facebook live (record the video to embed in the blog post)
Professional Graphics: Post at least 8-10 professionally made graphics with an interesting description that reflect your branding, logo, and colors. The graphic is there to capture attention and the copy is there to engage the reader.
Videos: Once a week, create a square video for Instagram and be sure to convert it to vertical for Facebook to have the most visibility across platforms. Be sure to keep it to a good time limit and not to overpower the message as an advertisement.
Facebook Video Cover: To give an impression that you keep up with your marketing, are trustworthy, and are up to date on all the new things, impress your viewers with a new Facebook video cover each month highlighting something relevant to the time of year.
Email Marketing: Since Rover is sending emails out weekly, I highly suggest that you do yours at least twice a week. Make it about your clients, be relevant, use minimal design elements. The sole purpose of this is to elevate you as a thought leader. Even if they don’t open it.
Instagram and Facebook Stories: The viewership of these two platforms is growing exponentially. Creating stories in real-time WITH professionally produced graphics that link together for a common message is powerful and underutilized. Not to mention, very much reusable as you build an arsenal.
Thought Leaders: Follow social media thought leaders like Mari Smith, the Queen of Facebook, and Jenn Herman, the world’s forefront blogger and author on Instagram to stay in the loop. They’re both my friends. 🙂 Follow them. Read every update.
If you do all of this, you will be well ahead of your competition and other pet-sitting businesses in your area.
You will be perceived as a thought leader, someone who is on top of it all, and someone they can trust.
You will want to connect with other key influencers in your area and prompt them to share your hard work so you can be helpful to them and their brand, their communities, and of course expand your own.
If any of this seems overwhelming, you can actually get all that is listed above and more for the lowest price ever offered via Better Marketing with Bella.
Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.
https://jumpconsulting.net/wp-content/uploads/2019/09/chatting-dog-faces-745045-1-e1568321284536.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-24 04:08:522021-09-02 15:29:10How To Get Your Community To Know About Your Pet Sitting Business
Knowing what to charge our clients is always a hot topic. It is hard to figure out if we should base it off of what others are charging, the averages, stay competitive, or something else. There is a fear that if we charge too much, we won’t have any work or a bunch will leave. So whether you are just starting out or have been in business for a long time, the following will be a timeless message.
What Are You Charging For?
Duh Bella… pet sitting and dog walking you might be saying. But what if I told you that is what everyone else is doing and you should be different!
Easy. Are you charging for a service that takes someone’s problem away and gives them a certain positive feeling or are you taking their money and giving them X amount of your time?
It is really as simple as that and it is something that many don’t think about. Most pet sitting websites look like this:
We walk, feed, play, and love on your pets just like they are our own.
Blah… blah… blah…
Now if you are feeling a little irked at me for saying that, I beg you to stay with me and hear me out. What I just showed you above is what the majority of business owners present. How about presenting a problem that you take away and then give them a positive feeling?
Lunch Time Let Out: Never worry about racing home in the middle of the day from work to give your dog relief. Take back your lunch break and relax while we let the dog out. TLC, Water, and love always included.
Puppy Visit: Congratulations on your new addition! Just like babies, puppies are a lot of work and we are here to help save your carpet and furniture by keeping your same training schedule so your carpets don’t get soiled and your furniture gets chewed. With our help, your puppy can learn the rules of your house at an early age with the consistency we provide. We reinforce the words you are using and get all their puppy energy out.
Do you see how one is like a menu and the other is more emotional? Take some time to think about what you are selling and how you are selling. This basically comes down to quantity vs quality.
How Is Your Sign Up Process Presented?
We did an interesting experiment in the Mastermind. We pretended we were a new client for 9 of the members and timed how long it took for us to be able to check Pet Sitter/Dog walker off of our to-do list. The average sign up took about 8-10 minutes. Some we couldn’t even sign up.
Side note: If you are in the Mastermind and didn’t watch yet, it is in the Processes Unit 🙂
Did you know that 60% of the sale is over by the time you even hear from the client? 60%! Imagine how many people are actually going to your website but not converting. Do you know why? It just might be because of the user experience on your website. How easily can they get what they need or sign up? Most of the time if people have questions, they will NOT ask you.
I feel like many business owners are quick to blame it on the price. The price is too high… I can’t charge that much, which might be true, but it is neglecting to look at the full picture and this part of the picture is called User Experience.
What Do You Upcharge For?
Upcharges are those additional fees for extra pets, time or tasks. Consider a few things here:
How does it make your client feel when they have a base charge but then all these add ons? Does it focus them on the price?
If you charge by time (ie. 15 min and 30 min…) then are you always leaving a bill if you or your staff is there for extra time? Like 20min or 25min? or are you just leaving money on the table? Who decides how long the job should take?
In other words, will your charges be all-inclusive or al la carte?
Will You Put Your Prices On Your Website?
This is a tricky one that really depends on a number of factors. I will do my best to break it down:
Put them on your site if:
You have a cheap price.
Your ideal client is a price shopper.
Your website is not professionally created.
You do not have a software where the client can automatically sign up without speaking/emailing you.
It is a very simple fee structure.
Do not put them on your site if:
Your price is average or high.
Your ideal client thinks of their pet as their baby or this service as a luxury.
You have software that is simple and easy to sign up.
Your website is professionally created with a user experience (UE) that really is impressive.
You have problems that you solve on your site, not exchange for time and money.
I am sure there are even more factors, but basically, you don’t want the price to be the determining factor. No one is going to buy from you because you have a pretty website. Price is a factor but when it is introduced into the conversation is important. That being said, if you choose not to have your prices on your website, your call to actions need to be on point (and easy). You also need to address it somehow like, “Prices starting at X.” or “Email/call to find out about our current monthly special”
So when you are trying to decide what to charge consider if it is important to you (or not) to have your prices on your website. That will play a factor when determining what to charge.
Will You Always Be Solo Or Will You Have Staff?
This is a tough one and where business planning comes into play. Obviously, you have a lot larger piece of the pie if you are just solo. However, if you ever want to bring on staff, you must start early in understanding the numbers and what it will take to run a healthy operation. The pricing structure and strategy guide is great for this. This will be a factor in deciding what you should charge.
How Much Does A Visit Cost You?
Have you ever done a cost analysis of how much a visit costs? How much it takes to acquire the clients, wear and tear on your car, gas, your time, supplies, admin work for the actual booking, etc? There are a lot of hidden costs that I don’t think many take into account. This is going to be your expenses. They must be covered and then some. Especially if you have or will have workers in the future.
Will You Be Giving Raises? and When?
Something else to think about when deciding how much to charge is that wiggle room. You want to be able to leave some room for raises. Think about how much you will want to give and how frequently.
Math not Emotions
At the end of the day, you have to remember that deciding what to charge is a mathematical equation and it is not a popularity contest. If you have a keen understanding of all the things that will go into creating your price, you will have a much easier time at the actual marketing of your services. Even though XYZ Pet Sitting company does the same thing as you – the experience and quality are very different. Am I right?
It is exactly why a Ford Fiesta costs $13,000 and a Tesla Model X costs $80,000. Ultimately, both vehicles get you from Point A to Point B bu the experience in which they accomplish the transport is completely different.
How do you think of your business? There is no right or wrong answer. It just all needs to tie into your end goals for what you want from your business.
Most people I talk with want to do less work for more money, be disruptive in their market, have a steady flow of clients, and happy employees who love their pay.
How about you? Tell me below. I want to know!
https://jumpconsulting.net/wp-content/uploads/2019/08/image-from-rawpixel-id-71423-jpeg-e1566004151282.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-08-20 06:00:292020-09-24 11:30:247 Considerations When Deciding What To Charge Your Clients
On more than one occasion I have gotten the question “How does blogging help me get pet sitting clients?” And while I have been blogging up a storm for years on how to do all of this, I realized I haven’t actually explained on a strategy level how blogging helps customers find you and how it converts them to pet sitting clients.
I have shown you Mark, a dog trainer, who ended up with so much business from blogging that he raised his prices.
I have brought you the story on my YouTube Channel and on my podcast Bella In Your Business, of a man on the brink of bankruptcy in 2008 who started blogging and not only saved his business, but became a worldwide leader in his industry, which then lead him to make over 2 million dollars speaking all over the world about exactly how he did it.
I even showed you what you need to do post publishing to make sure the most amount of eyeballs get onto your blog. Post publishing is almost as important as writing the actual blog.
There have been numerous other instances… as I have over 200 videos, 500 blogs, and 130+ podcasts (at the time of publishing) but I have never actually directly answered “How does blogging get me clients” so let me explain.
We Google Everything.
When you have a question you don’t know the answer to, where do you go?
People ask Google (or Siri or Alexia, etc) for everything! We ask them on our phones. We ask them by typing in on our computers, and we even ask them by voice.
Search is something that has changed so much over the years and more and more questions are being asked, and less “search term + city” ENTER.
People are looking for answers to their questions. Will you be the one answering them? I guarantee most of your competition isn’t doing it.
There is a huge opportunity up for grabs. Will you take it?
Content Marketing in 2019 is Like the Gold Rush.
This is still an untapped strategy that many are too lazy to adopt. Or, they lack the planning to actually execute.
In many communities, YOU, my friend, can still stand out online. Imagine if you were trying to make a purchase and googling to learn more about the product or service. Typically people want to know the major questions:
How much does it cost (in the area)?
What are the problems with the product or service?
How does it compare with others?
What are other people saying about it?
People will figure out the answers to their questions somehow and why not it be from you? You can be the one responsible for bringing the information that the people want. For that, they will be grateful.
When People are Grateful To A Brand It Leads to More Revenue
I want you to imagine the last time a company was super helpful to you. When they educated you or provide value in a way that you felt like you could trust and were unbiased.
A super example of this is Hubspot. They have endless blogs, downloads, and even free software that you can download now all so you can get comfortable with the knowledge of sales and tracking the things they provide the tools for. They basically let you test drive their brand before making the investment.
This ability that the consumer has to “kick the tires” is hugely powerful IF they can actually believe what the brand is saying. This will make the decision to reach into their pocket a lot easier and less stressful because they feel like they have gotten to know you.
Repurpose & Upcycling Your Blog
Blogs are super for repurposing, or what my friend Brian Fanzo calls “upcycling”. This is when you take the content and chop it up, we use it and spread it far and wide. We also talked about this on the Bella In Your Business Podcast.
Another advantage to repurposing is that different people frequent different channels. Some people might follow you more on one channel than another and by posting your content on more than one platform you can and will expand your reach.
But I warn you, master one platform before you add another or it can get overwhelming.
Writing a Blog and Then Chopping it Up Will Help You Upcycle
For example, a simple 1000 word blog might be upcycled like this:
Create graphics with your major points and share them on Facebook with a link back to your blog.
Create an infographic and tease it on your Instagram feed.
Talk about it on your IG stories or FB stories and encourage people to go back and look at the article. (This is for your business and personal stories)
Go live on your FB page talking about the article.
Go live in your Facebook group talking about the article.
Tweet about it.
Post it on your business page on Linkedin.
In this day and age it isn’t about creating more and more content but using the content you do have and spreading it as far as you can.
Think about spreading out pizza dough. It is the same effect!
The Bottom Line:
At the end of the day, your customers will always have the same questions. They will get their answers, one way or the other.
It is all a part of the buying and decision-making process.
What if someone was looking for a veterinarian in the area and they came across your blog about the Top 5 Veterinarians in CITY? That was just one touch you made with a potential customer.
What if someone was thinking about using your services, and when they went to search for things like “how much does dog walking cost in CITY?”
Your blog was the one that kept coming up. It would subconsciously show them that you are showing up online.
That you are a trusted local expert. That you care enough to make your marketing shine, must be a great indication of your work ethic. The very thing they are hiring you for!
Still Not Sure How To Get The Most Out Of Your Blog?
I get it. Many people fall into one of three categories:
They hate marketing for numerous reasons.
They love marketing and always intend on doing more but really don’t ever get to it often OR (most importantly) consistently.
They love marketing and rock it on a daily basis.
If you are #1 or #2 then I have a solution for you. It is Better Marketing with Bella where we provide you over 25 marketing items each month for six months. We provide videos, content calendars, graphics, emails… It is a six-month program and we will be admitting those who apply and meet the criteria very soon. You can apply here.
https://jumpconsulting.net/wp-content/uploads/2019/01/Depositphotos_185030346_m-2015.jpg705999Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-02-05 09:44:412021-09-02 15:51:12How Does Blogging Help Me Get Pet Sitting Clients?
What if I told you that you are not a superhero? That you cannot save the world because we all have to save ourselves first?
I know it sounds strange to say. But it’s true! As pet sitters, we are always wanting to serve others from our pets, our clients, and of course, our families. This desire to serve others often leads to us putting ourselves last…
But that lifestyle is only sustainable for so long.
3 Reasons Why Pet Sitters Are Not Superheroes
We Have To Take Care Of Ourselves So We Can Take Better Care Of Others:
Take a step back for a second and ask yourself the following questions:
On an average day, how many meals are you eating at home?
Are you mostly preparing “on-the-go” meals?
How many meals are you preparing at home to take with you versus eating out?
How many drive-throughs are you going through in a day, week, or month?
Are you even eating enough (a.k.a eating BEFORE 5:00 PM!)
Do you suffer from having extra weight on your body that you really don’t want to have?
When we look at our lifestyles objectively, our choices will either shorten or elongate our lives. That is why it is SO IMPORTANT to take care of ourselves first.
Plus, in my experience, the food I eat drastically affects my brain function and my ability to interact during the day. It affects how effectively I’m able to interact with myself and the people around me.
The bottom line? Take care of yourself. That is the #1 way we can make sure that we are our best selves for others!
We Don’t Always Maintain The Best Relationships With Our Loved Ones:
I want you to ask yourself how many movies, dinners, barbeques, lunches, pedicures, hikes, etc. you’ve missed out on because you’re working? What about birthdays, anniversaries, weddings, and the big one – holidays?
Maybe you’ve even gotten to the point where the people in your life are literally conditioned to think that you’re never available, so what’s the point of inviting you?
It’s a downward spiral that is too easy to fall into. We are so focused on growing our businesses, making our clients happy, and reaching that next milestone that we forget about the little (but important) things in life.
I don’t want you to have to live your lives like that, and I can pretty safely say that you probably didn’t start a business to not have a life! In fact, so many people start a business so they CAN have a life. They don’t want the corporate 9:00 – 5:00 lifestyle, but instead, want that time to spend with their husband and kids.
I am officially giving you permission to take your life back. You are allowed to say NO.
There is a real danger that happens when we don’t eat right, when we don’t take care of our bodies, and when we don’t have relationships that matter in our lives. We get burned out, depressed, and negative. Life starts to feel like a frying pan hit you in the face. You feel tired, and those things you used to enjoy, you just don’t anymore.
I’ve been there. Sometimes I am STILL there. But my job is to give you that inspiration and motivation to realize that you are not a superman or superwoman – until you take care of yourself first! And yes, that means taking care of your relationships first too.
Sometimes We Put Ourselves In Danger
Don’t put yourself in danger anymore. Please.
Don’t take it upon yourself to take on that dog client that’s growling and snapping at you (unless you are a dog behavior expert!). Do not come in and try to save the day. It isn’t worth it. These scenarios are exactly how people get bit or otherwise severely injured.
Know when to say no. Know that we cannot, unfortunately, take on every single client that gives you a call or sends you an email. If you do, accidents WILL happen.
I want to encourage you that even though you are not a superhero, it is okay not to be a superhero! If you are feeling alone in this industry (or even in this world), I want you to reach out to me. Use me as a resource.
I have an amazing Mastermind group with over 60 pet sitters where we talk about how it is okay not to be okay. We talk about how to support each other. Some of us are moving at full speed, while others are in cruise control. It’s great to be growing, but sometimes it’s also great to NOT be growing!
If you feel you are the same place you’ve been for 6 months, 12 months, or even YEARS, something has got to change. I can help you get there.
Let’s give you back that light inside of you, so you can shine it out to your communities.
https://jumpconsulting.net/wp-content/uploads/2018/07/Untitled-design-22.png500500Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2018-07-17 20:00:532018-07-18 00:42:183 Reasons Why Dog Walkers Need A Break
On this episode, Bella spends time with Lisa Cummings, Founder of Lead Through Strengths. Lisa talks about how it is her life’s mission to help people get over their obsession of fixing weaknesses instead of focusing on their strengths, the things that make them happy, give them energy and make them successful.
“Notice what works to get more of what works!” – Lisa Cummings
Pay attention to what is working. Make sure in your customer surveys you aren’t just asking what needs improvement. Ask customers what they loved most about the various parts of the service. You may find that some simple little thing you do, like giving out a little “report card” at the end of a stay, may be the thing that keeps them coming back and gets them referring you. After all, it is easier to replicate what is working for you than to try to figure out the 50 or 60 potential solutions to something one client says they don’t like.
To zero in on your strengths Lisa recommends the book Strengthsfinder 2.0 which gives you a code to take an online strengths survey. It gets away from skills and knowledge and helps you find your natural talents, the way you think, feel and act that feel good to you. It gives a filter for helping figure out the best way for you to approach issues. The book explains the definition of the 34 potential talent themes revealed by the survey.
Another way to zero in on strengths is to look for what brings you ease, energy and enjoyment. If a particular activity causes you to lose track of time, stop and exam just what about it really kept you engaged.
Two books that Lisa recommends are First Break All the Rules by Gallup Press and Now Discover Your Strengths by Marcus Buckingham. She says that if you read them from the standpoint of managing people and then combine that with a strengthsfinder of those people you manage it is most helpful in managing people.
When you have a business challenge imagine putting it through a funnel. You drop it in at the top and you filter it through all the top talents and strengths in your business. Try thinking how to solve it using each of those strengths. Lisa says is causes your brain to think in ways it normally doesn’t and can lead to some creative solutions.
One first step you can take is to decide what you want your company to remembered for and what you want to be remembered for. Come up with a list of words and phrases around that which will serve as an outline of what is most important to you. Another is to list out the values that are important to you. Lisa has a list of values on her website you can use as a reference.
Lisa also recommends finding out similar information from your customers. Casually ask customers what word or words come to mind when they think of you or your business.
Finally, she suggests you make a list of at least 100 responses to “I am good at _________!”. It helps you not only affirm how much you are good at but you can group them into trends and see if you are truly applying them in your business.
Lisa Cummings has delivered training & speaking events to over 9,000 participants in 14 countries. You can see her featured in places like Harvard Business Publishing, Training Magazine, and Forbes. She’s the CEO of a company called Lead Through Strengths. When she’s not out spotting strengths with teams, you’ll find her rescuing stray dogs or playing drums in her band Spiral Mischief.
https://jumpconsulting.net/wp-content/uploads/2017/06/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-07-27 06:00:242021-02-27 18:18:56Episode 57: Lead Through Strengths With Lisa Cummings
On this episode Bella speaks with Justin Recla, Operations Officer for The Clear Business Directory Due Diligence and Vetting Solutions.
The importance of vetting your potential business partners, employees, and service providers
How best to go about vetting
How Justin and Tonya’s background in Counterintelligence translated over to the business world.
Does having a due diligence process tells others that you do not trust them?
How business owners can use their vetting process when marketing themselves.
Justin and Tonya Dawn Recla are Army veterans and former government agents who bring over 20 years of combined counterintelligence experience to the business world. They established The Clear Business DirectoryTM and have forever changed the way business gets done. For the first time, consumers and business owners alike can make sure potential partners, investors, and service providers are who they say they are and can do what they say they can do.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-06-29 06:00:432021-02-27 18:22:16Episode 53: Everything You Need To Know About Vetting With Justin Recla
On this episode Bella speaks with Heather Heuman, CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the Founder of Sweet Tea Social Marketing Academy.
Bella and Heather discuss:
What social media can do for your business
What steps you should take to make social media work for you
What effects bringing her faith into her business had on it.
Heather is the CEO/Founder of Sweet Tea Social Marketing, Elizabethtown Family and the founder of Sweet Tea Social Marketing Academy. She is a social media speaker, strategist and trainer that specializes in helping Christian business owners and entrepreneurs, discover how to grow in today’s noisy social marketplace. Heather has corporate and locally-based client experience and enjoyed speaking at Social Media Marketing World earlier this year. She’s a proud wife and mother of three kiddos under 12 and is excited about her new podcast Business, Jesus and Sweet Tea is launching June 2017.
https://jumpconsulting.net/wp-content/uploads/2017/04/BELLA-IN-YOUR-BUSINESS-itunes.png16001600ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-05-25 06:00:242021-02-27 18:45:37Episode 48: Social Media & Faith In Your Business With Heather Heuman
On this episode Bella catches up with Joey Coleman, Chief Experience Composer, Design Symphony. They talk about things you can do as a business owner to create a meaningful customer experience. Ideas include:
Sending personalized gifts to your customers seemingly at random
Sending handwritten notes thanking them for trusting you with their fur baby
Keeping track of simple things like the pet’s birthday and sending acknowledgements
Doing a monthly quick check of the pet (for any issues)
Giving the pet a bath unexpectedly
Sending quick personalized videos of the you and the pet to the client.
For over a decade, Joey has helped organizations retain their best customers and turn them into raving fans via his entertaining and actionable keynotes, workshops, and consulting projects.
His First 100 Days methodology helps fuel successful customer experience endeavors at companies and organizations around the world.
As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention- grabbing customer experiences.
He works with companies ranging from small VC-funded start-ups, to large Fortune 500s, with hundreds of mid-size businesses in between.
Joey developed his narrative skills as a criminal defense trial attorney, advised and counseled Fortune 500 companies as a business consultant, honed his communications and messaging skills at the White House, and did things for the U.S. Secret Service and the CIA that he can’t talk about publicly.
His design and artwork has been displayed in museums, featured in juried shows, and graced publications in the U.S. and abroad. When not traveling the world (48 countries and counting) for keynote presentations, client workshops, and quality beach time, Joey enjoys watching magnificent sunsets from his mountain-top home in Colorado with his wife and two young sons.
In this episode, Bella speaks with Wendy Van de Poll, the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. They discuss pet loss grief and what pet professionals can say and do to be supportive to their clients in their loss. They also talk about how pet professionals can deal with their own grief.
Topics covered are:
What is pet loss grief
What you as a pet professional should do when a client gets the news that their pet has a terminal illness
How to help your clients when their pets die
What you shouldn’t say or do
How a pet professional can deal with their own grief over losing an animal client
Wendy Van de Poll
Wendy Van de Poll is a pioneering leader in the field of pet loss grief support. She is dedicated to providing a safe place for her clients to express their grief over the loss of their pets. What makes Wendy successful with her clients is that she get’s grief! “Over the years I’ve dealt with my own grief and helping many families communicate and connect with their pets long after their loss. It’s what I’ve done since I was just 5 yrs old!”
She is compassionate and supportive to all who know her. Her passion is to help people when they are grieving over the loss of a pet and her larger than life love for animals has led her to devote her life to the mission of increasing the quality of life between animals and people no matter what stage they are in their cycle of life! She has been called the animal whisperer. She is a Certified End of Life and Pet Grief Support Coach, Certified Pet Funeral Celebrant, Animal Medium and Communicator. She is the founder of The Center for Pet Loss Grief and an international best selling and award-winning author and speaker. She holds a Master’s of Science degree in Wolf Ecology and Behavior and has run with wild wolves in Minnesota, coyotes in Massachusetts and foxes in her backyard. She lives in the woods with her husband, two crazy birds, her rescue dog Addie and all kinds of wildlife.
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-20 06:00:192021-02-27 18:54:07Episode 43: Helping Your Clients Deal With Pet Loss Grief With Wendy Van de Poll
On this episode Bella speaks with Adam Smith from Precise Petcare. They discuss communication problems pet sitting business owners often have with both the pet sitters who work for them and with customers. They discuss how the software offered by Precise Petcare addresses many of these challenges.
Adam & Lynn Smith
Precise Petcare is an online management system that could quickly become the center of your business. The online scheduling, billing and client/staff management are all in one place. With their system you’ll have fluid communication between you, your staff and your clients. Much loved features include Pet Care Journals, the Live Sitter Map and GPS sitter check-ins. Precise Petcare was co-created by a pet sitting business owner and a web developer to combine a perfect blend of knowledge and talents specifically for this industry. Husband and wife team, Adam and Lynn Smith understand first-hand what your needs are as a pet sitting business owner and have built each aspect of the software and continuously update and improve the system – without having to rely on outside talents to delay the process!
https://jumpconsulting.net/wp-content/uploads/2017/04/Untitled-design-6.png300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-04-06 06:00:152021-02-27 18:56:45Episode 41: Communication Problems In Pet Sitting Companies With Adam Smith
On this episode of “Bella in Your Business” Bella spends time with Heather Dopson, Community Builder at GoDaddy.
Heather Dopson, Community Builder at GoDaddy
Heather has a passion for digital trends and innovation along with a deep understanding of social networks, consumers and branding. As a Community Builder at GoDaddy, she leverages her skills as a connector and her drive to help small businesses succeed. Her mission in life is to help people lose their J-O-B and find their J-O-Y.
How Heather got to this position of Community Builder
Some challenges she sees happen in small businesses and freelance communities
How small business should owners determine what they work on themselves or what they outsource/delegate
The biggest opportunities she sees people overlook when it comes to driving awareness and driving revenue
“Beyond the Domain” a Facebook live series of videos she is doing for GoDaddy.
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-02-23 06:00:482021-02-27 19:02:29Episode 35: Identifying and Overcoming Challenges As A Small Business Owner
On this episode Bella speaks with Sara F. Hawkins, an attorney who specializes in working with startups, entrepreneurs, marketing and advertising agencies, as well as major corporations where she regularly counsels clients on all aspects of federal and state marketing, advertising, sweepstakesand contests; international promotions; social media and internet law; copyright, trademark, and digital rights; as well as general business matters.
Sara F. Hawkins
With a background in consumer product marketing compliance, Sara has worked with clients to create policies and procedures for engagement with agencies, celebrities, and influencers. Sara frequently speaks on legal topics related to influencer marketing; sweepstakes and contest promotions; as well as a host of digital, native, and mobile advertising and marketing topics. Since 1998, Sara has maintained her own firm in Phoenix, Arizona.
Bella and Sara discuss:
Where business owners can get photos from
Photo licenses and what they are
Who regulates photos and copyrights
How business owners can get clients to agree to share photos
https://jumpconsulting.net/wp-content/uploads/2016/05/bella-pet-sitting-industry-podcast-album-cover.jpg300300ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-02-16 06:00:552021-02-27 19:02:55Episode 34: "Click Here To Agree" Contracts, Sharing Client Photos, And Privacy Policies On Your Website.
In this episode, Bella talks to Britney Young. Britney is a digital marketing professional and social media enthusiast. Her day-to-day life as a social media marketing manager includes: finding/curating relevant content to post to social channels, analyzing post data and post performance to see key trends or spikes in engagement, looking for relevant industry influencers to connect with, and responding to customer inquires, etc.
What a social marketing manager does
The pros and cons of using automatic republishers like Meet Edgar
How often should you post
What should you be posting
What you should be doing with all of those pet pictures you post
Their favorite apps for doctoring up pictures
The differences in the social media channels and a good workflow for pushing one post through many of them.
Focusing your efforts on a few selected channels.
Knowing your audience and finding out what channel works best for them.Apps mentioned:
– Abobe Spark
https://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.png00ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2017-01-19 06:26:212021-02-27 19:09:11Episode 30: Proven Social Media Marketing Methods
Question: What would happen if today you didn’t gain any more pet sitting clients because you already have enough? How would you go about keeping the ones that you have?
So many companies say they go “above and beyond” with their clients, and attribute that to gaining more pet sitting clients. But what does that really mean? How do you go above and beyond with your pet sitting clients when you are sometimes removed from the day to day pet sitting? Your heart might be above and beyond but what actions do you do to show this?
You might try with occasional emails or maybe even gifts… but usually, that is surrounded by you wanting something or it is an obligation to give a gift (holidays, new pet, pet passing).
It is passive.
It is predicted.
Sometimes it is even talking AT them and not with them…
Well now, I want to flip your thinking.
What if you started talking to your clients just like they were your friends? Ever see something that would be valuable to a friend and share it with them on Facebook? I do. All the time and I do it in business too.
In fact, since selling my company a few months ago, I feel awkward because there are so many things I read that I think, “Oh wow! I want to share that!” but I don’t have anywhere to do it. So now, you are going to reap the marketing bursts my brain has:
Here is How To REALLY Go Above And Beyond To Gain More Pet Sitting Clients:
1. Cincinnati Winning Basketball And Streets Being Clogged
Recently, we had a member in my Facebook Group notify all her clients the about street closures for the parade that Cincinnati was having for their team who won the finals. She let them know so they didn’t get in a traffic jam going to work. Nice way to reach out to everyone in a valuable way, huh? Many thanked her for the heads up.
Simple gestures like these will stick in your client’s mind. It’s a great way to ensure that your current clients will recommend you via word of mouth – ultimately ending up with MORE clients for you!
2. TSA Taking Longer And People Missing Flights.
When I had my pet sitting company, I actually emailed all the clients who were leaving town that weekend and reminded them about TSA wait times. It was a big story at the time. Many people were missing their flights. I even included a link to the airport where they listed the current wait times at each terminal location. I got many “Thank you’s!” and even a bunch of, “We were driving but thanks for thinking of us!” Great way to show that you care and reach out without WANTING something, huh? 🙂
3. Major Weather Catastrophes Like A Tornado, Fire, Or Flood
Admittedly, it is horrible when this happens. There is panic among everyone and if you have a client out of town, watching it on the news, they might even get anxious.
Imagine getting an email from your pet sitter while you’re away saying something like “Don’t worry about the weather going on… here is our plan should we ever need it and you can stay up to date on our Facebook page.” And then post updates!
Pet sitting software systems will help you contact a certain group of clients that are away so you can speak directly to them. You could even email everyone a blanket email saying:
To the families who are away: Here is our plan.
To the families that are local: Here are some resources.
As pet sitters we all say we care, but how do we show it to everyone? Imagine the confidence that would our worried traveling pet parents? The alternative is that there is no communication and they are calling you frantically. I can almost promise you, no other pet care company is doing this. Get ahead of the anxiety!
4. Snowstorm That Strands People On The East Coast
Even thought I am in warm and sunny AZ, the snowstorms on the east coast during the winter affected by business and my clients. Flights would be canceled, delayed, or worse, people couldn’t get into the airport because of the road closures or airport closures. Acknowledging the stress in your pet parents lives while traveling will make them feel safe and secure. And they will remember you. It is very similar to #3.
5. Pet Food Recalls
Hear of a pet food recall happening? A quick email to your client base with a link to the press release on your website will be helpful for them to know you are thinking about them and care about passing along valuable information.
There Are More Ways To Gain More Pet Sitting Clients By Going TRULY Above And Beyond
Too many to be listed! For more creative ideas and inspirations, check out these other great tips:
Just keep an open mind the next time you are watching the news or listening to the radio. Think about yourself as a journalist as well as a pet sitting business owner and that will really help shift your mindset.
Now it’s your turn. How do YOU go above and beyond with your clients? How did that help you ultimately gain more pet sitting clients? Let me know in the comments below.
https://jumpconsulting.net/wp-content/uploads/2017/01/Depositphotos_9080802_s-2015.jpg332500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2017-01-11 06:00:042018-06-06 13:15:03Out-Of-The-Box Ways To Get More Pet Sitting Clients With This Simple Concept
The holidays are a great time to let your clients know just how much you appreciate them by giving gifts to your pet sitting clients. Whether you choose to do it for Thanksgiving, Christmas, or even New Years, they are sure to appreciate it. Many pet sitters take to the Facebook Groups to ask what others have given to come up with new ideas. So I thought I would compile an awesome list of 11 Holiday Gifts to give your pet sitting clients, so you didn’t have to struggle through the process!
11 Gifts You Can Give To Your Pet Sitting Clients For the Holidays:
Send your dog or cat a fun box each month full of quality toys and treats. Prices start as low as $20 a box depending on the length of your subscription. With this gift idea, you don’t have to do the buying or wrapping, just purchase this box and have it shipped. Use this link to get a month for free!
Dollar Store Galore!
Squeakers, chews, balls, and wands oh my! If you have a lot of people on your list, the dollar store is a perfect place to get holiday gifts. Be cautious of the treats, but most of the cat toys are fabulous to give as gifts. What cat doesn’t love balls with bells and fake mice? 🙂
Big Store Stock Up
Stores like Costco, Home Goods (one of my FAV places!), or PetSmart are a smart go-to tactic for holiday shopping throughout the year. Look for sales and stock up on items like medium to large-sized stuffed toys, pull & chew toys. And it’s great not only for the holidays but also as appreciation gifts for those without religious holiday affiliations, or “just because” throughout the year. Costco always has some great tough pet toys, candles, candies, even Starbucks gift sets sold in multiples. Might just be the perfect thing for the top 10% clients, eh? 🙂
Classic Holiday Picture Card
Sometimes a great gift is as simple as a company picture thanking them for their business. Gather all your employees for a sweet group picture and add business-friendly holiday message. Have an employee party where they all sign the cards while you are listening to festive music and enjoying each other’s company while sharing stories! Your clients will love the personal touch!
This is great if you have a good relationship with a pet shop or groomer looking fo a new business that is willing to donate or discount gift certificates to your patrons. This way both business benefits, as well as your clients! This is a great idea that you can use throughout the year as well during your networking efforts around town!
Make a Donation In Their Name
Go to the humane society or other local shelter or pet charity in your area and make a donation in your client’s name. Not only will you be giving your clients a token of appreciation, you’ll be helping animals in need too. You can do this either as individual donations or as a lump sum for “Clients of XYZ Pet Sitting Company.” It is the best gift that can keep on giving!
This charity was started by a pet sitter to help the pets who belong to the homeless have food to eat.
Free or Discounted Services
When you’re strapped for time or extra money, some pet sitters and dog walkers still want to give their clients something but can’t afford to. So they give a gift that they can provide. Services for free or a discounted rate. Think something like 10% of off monthly services or a free walk some have done. (I would only recommend this option if your profit margin can afford it!)
Throw Holiday “Pawty”
Take the tricks you learned from the How To Have A Howling Pet Event In Your Area and make it happen in real life. Add even more fun by having someone dress up as Santa so that clients can take pictures with their pets. Provide homemade dog treats and snacks for the humans. It’s sure to be the hit of the season.
Trinkets and homemade items from an Etsy store is always a thoughtful idea when showing your clients how grateful you are. Take a look at this unique wood carving that is a Christmas Ornament with your pet’s name on it. Pretty unique, huh? 🙂
I have to admit, when Carol Preuett first told me that it is what she has done for her clients, I got a good chuckle. Then, she showed me a picture! Find a local artist that can paint a rock in the likeness of your client’s pet. This one can be a little pricey, so it’s best to limit it to your top 5-10 clients.
Carol says she has a local artist who paints these for her. The painter bases the portrait on pics Carol provide her for $35 medium rock & $40 large rock. “There’s no way a pet parent wouldn’t love one of these adorable pet rocks,” says Carol. I agree!
Snap a few adorable pics of your pet clients and compile a cute little picture book. Be on the lookout for deals, sometimes you can even score one for free. You can also get great deals for these companies from time to time on Groupon. This is a truly thoughtful way to show your appreciation and love for your clients.
No matter what it is you decide to do for your clients, it is important to give back and it doesn’t have to always be at the holiday season. The world is full of options and they’ve chosen you to provide care for their loved ones. It’s always good to let them know that you are someone who truly cares and values their patronage.
https://jumpconsulting.net/wp-content/uploads/2016/10/Depositphotos_29268859_m-2015.jpg10001000Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2016-11-01 06:01:502018-01-14 14:40:4511 Unique Gifts To Give To Your Pet Sitting Clients
Getting more dog walking clients can be the bread and butter to a pet sitting company. When your vacation clients are not on vacation or your business clients are not traveling, you know that you can always count on those daily dog walking clients. They are a great revenue stream to have in your business because they are predictable and easy to hire for. They require less back and forth to their home and it is typically Monday through Friday in the middle of the day.
Let me show you 8 simple ways can promote your daily dog walking service. I use the word simple because many of them don’t take that much effort but their rewards can last years after you do them. Understand that this, like anything else in your business, needs to have a plan and your messaging needs to be the same across all platforms. If you want daily dog walks, then talk about gaining daily dog walks.
1. Talk About Dog Walking On Your Website
The first thing I do when someone asks me for advice to get more dog walking clients is go straight to their website and to their Facebook page. If I don’t see anything front and center talking about it then that is exactly why. You must ask for what you want. You have only seconds to capture people’s attention. The messaging that you are leaving on your website and Facebook page will help or hurt you tremendously. It is obvious that talking about it on your website and even having pages devoted to it will gain you favor with google, but I encourage my clients to take it a step further. Go deeper. Talk about the problems that your company solves for its dog walking clients. If you are unsure about what I mean, I have a 30-minute interview with the incredible Lain Ehman who gets paid thousands of dollars to make her clients multiple six figures through their messaging.
2. Blog About Dog Walking
The word blog has almost become white noise these days but I imagine that I am jumping up and down in front of you right now saying LISTEN TO ME!!! Blogging (or inbound marketing) can really help your business. I have done it myself for both of my companies and I have seen pet sitting companies that I help coach just grow tremendously by blogging the right way. Key word stuffing will not get you anywhere, you have to do it right. To do it right, that will take a bit of learning and training on your part but nothing that you can’t get your feet wet on in just one day. The person I learned everything from is Marcus Sheridan. He is an incredible teacher whose philosophy about blogging about the Big 5 will work every time if you do it. That is where I suggest you start.
3. Bark Cards
Consider yourself lucky being here with me because I am about to tell you about an incredible idea that I had years ago and used successfully in my own pet sitting business. It hasn’t only worked for me, but many I coach with and now I am going to share my secret.
Have you ever been visiting a client and the dogs that live next door are just barking their heads off. It is clear that no one is home and they are just so excited that you are in their neighborhood? This is where the bark cards come in. Every dog walker would love to have clients on the same street. It is more efficient and easier money! So why not invite the neighors of your clients to use your services in a way that is attention grabbing? Create your own bark cards and you will get responses. On the front of the card you can have a picture of an obnoxious dog barking and on the back side you can write something like Sounds like a medium-sized dog? Pretty sure they were saying, “Let *your business name* come visit me to Mom!” Let us know if we can help break up your dog’s day!
4 – Get Endorsed By A Veterinarian.
Being endorsed by a well-respected person of influence in your community can give you enormous credibility. If you don’t already, try to create a friendship with a veterinarian in your area. You could even do this with a dog trainer or a popular pet store in your town. Get to know them. Help them. Blog about them. Notice how I didn’t say drop business cards off at the front desk and run? I want you to build a relationship. Once you do, or if you already have… ask them to go on camera and offer an endorsement of your services. This could be huge in your phone script, on your website and in all your marketing materials.
5 – Create Marketing Material That Says Dog Walking.
It isn’t enough to have “pet sitting” on everything. You need to create fliers, post cards, rack cards (whatever you do) that specifically say dog walking and talk about the benefits pets receive from having them. Perhaps you are creating rack cards to leave in the waiting room at the veterinarian’s office? The top of them could say “dog walking” and three examples of clients you serve to help with their dog walking needs. Just because you might be a pet sitting company, doesn’t mean you can’t create marketing materials that specifically talk about dog walking.
6 – Discounted Rates That Are Enticing!
Discounts will work beautifully! Now hear me out. There is something that happens psychologically when we hear a comparison of price. We have all heard it before, “Typically this is $100, but today only… you can get it for $33.00!” Well gee, now $33 doesn’t sound that expensive, does it? If you can understand your pricing strategy enough, this can really work to your advantage. Although I see many pet businesses paint themselves into a corner with this because they publish their rates and they only talk about the cost on the phone, rather than the investment. Here is an example:
The cost would be $33.00 a walk.
The investment would be going to lunch with your bosses and landing that promotion because you were able to chum around with them! Or…. save time, gas, and stress from not having to rush home every day to walk or let out the dog.
If you embrace the fact that you are not only a dog walker but also a sales person…. yes, whether you like it or not, you are… then you can really go far with a pricing strategy utilizes discounts. If it is sone the right way 🙂
Wondering more about how to create your strategy? I have an entire class on this here
7 – Start A Dog Walking or Hiking Club or a Social Media Campaign
Make it cute! Create an event. Looking for 5 dogs who need daily dog walking. Is this your dog? With a bunch of examples of what happens when they are not exercised. Tell about all the dogs you do walk and why their parents need you to walk them. Your viewers will start to see themselves as your clients because they can relate to the problems you are solving.
Alternatively, you can start a club. Gather people up to walk their dogs every 1st Saturday of the month. Once they see how great it is, they will want you to walk their dog every day! Take it a step further and ask the pet store you have a relationship with if they would give you a discount on bulk toys or donate a small doggie bag that all your dog walking club members get at the end of the walk.
8- Ask Your Existing Clients
What better way than to access your existing client base? Send them your blogs on daily dog walks and your discounted pricing. Ask them if they would like to sign up for once a week dog walks and up sell them from their typical pet sitting appointments with you. They already know and love your business, so why not use these hot leads you already have?
Daily dog walks can be a great service to maintain a pet sitting business cash flow. They are important for any business to have in order to maintain a steady business. There is so much that can be done to attract the daily dog walking customers. You can’t simply think that people will know that a pet sitter will do this or can do this.
Let me know how your results turn out!
Feel like this is all too much to do?
I get it. This is a lot of effort to build your business and who has time for all of that when you are busy doing all the pet sits and dog walks, right? I know exactly how it feels because I used to be just like you. In fact, after I sold my company I missed doing the marketing so much that I decided to do it for 12 pet sitting companies at a time for a six month period. It is called Better Marketing with Bella and I provide all my marketers with blogs, emails, statuses, graphics, and photos on the 1st of every month.
https://jumpconsulting.net/wp-content/uploads/2013/03/logo_dog_walking-4-e1454992189964.jpg335300Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2013-03-11 08:46:452020-09-24 11:31:588 Simple Ways To Get More Dog Walking Clients For My Pet Sitting Business.
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