You are staring at the cursor. You have no idea what to say. All this pressure is mounting to try and be witty. To be different. Stand out and “stop the scroll” as they say. What the heck do I do when I don’t know what to say or post on Social Media?” you wonder.
Folks, you are not alone. Many people don’t know what to say and it is why many pre-plan their content or hire someone who makes a living at this to do it.
- Do you start with a question?
- Do you use emojis?
- Do you use hashtags?
- Tell a joke?
- Tag people or businesses?
- Do you write a short caption or a long description?How do we actually execute a really great post on social media?
It all starts by knowing what to say. You need to know who your audience is. What resonates with them. You should pretend like you are speaking to your perfect client or avatar, then it will make that darn cursor a little less threatening.
1. Be Inspired
Always be looking for inspiration. Follow people who you admire. Who add life to your business, are creative, or give you something to think about. Follow them on Instagram and Facebook put them in your lists so they come up on the regular. I love to follow
- Mari Smith for FB stuff
- Jenn Herman for IG stuff
- Nick Trivillian because he is always pushing
- The #motivate hashtag on Instagram
2. Keep a List
When you are inspired, it is important to have a way to recall what inspired you at a moment’s notice. This doesn’t mean wasting time trying to search for it or remember it. It means being crafty with your time and efficiency.
On most social media apps, you are allowed to create a list. It is literally called a “list” on Twitter. On Instagram, you can save it and categorize it, and on Facebook, you can Save the post or video. You can also screenshot it and put it into a folder on your phone, or maybe if you are Ninja enough, email it to your Trello or Asana board to keep it all in one place.
3. Be Funny
Is there something that you can take from your inspiration list above that was funny? Something that you can turn into a funny story? Maybe a pet did something? Maybe you thought of something? Whatever it is, and whenever it occurred you need to add it to the funny list so you have it when you need it.
4. Think Local
Are there events coming up in your local area that you can talk about? Perhaps there is a Fall Festival? Perhaps there are many? Perhaps that you can promote them all at once and talk about how since they are all outdoors, you can take your pets. Then you can follow up with tips and tricks on how to make it successful?
Are there places to have Santa Paws photos? Can you talk about that and tips for how to groom your dog, what to wear, how to act, where the best ones are, how to get them to look at the camera, etc?
Leverage the time of the year and things that are happening in your area.
5. Teach Tips
You are the expert. You have put in all the time and have learned a lot. Let’s brainstorm for a minute on just what you know that you could easily teach someone.
- Do you know how to pill a cat?
- Do you know how to train a dog to potty outside?
- Do you have tips to train puppies?
- How do you get a cat to warm up to you?
- Know how to bake or freeze any fun treats for pets?
- How do you give a treat to a dog without getting your thumb bit off?
- Are there easy recipes you can use leftovers to make for your dog?
- What’s the best way to get pet hair off the couch?
There is so much that you have in your head that I bet you didn’t even think about. Write it all out. Teach about it. Write about it. Go live. Make a graphic. Do something with all the knowledge in your pretty little head!
6. Feature or Shout Out
This one is actually easy. Find someone doing something good and talk about them! It is that simple. This could be:
- Someone who just left you a review: Copy and paste to social media.
- Someone who just achieved something: Certification or training complete? (your staff? dog trainer?)
- A local Veterinarian: Feature what makes them unique.
- A local community: What you like about it and why they are pet-friendly.
- A networking group: Maybe you are a member and want to share that you are a member and what you love about the group?
This is meant to highlight your community, connections, and others. It is interesting because you aren’t talking about you or your business. You are giving the impression that you are an active business owner who notices and connects with those around them. In addition to elevating those around you, it is an attractive read to your viewers.
7. Tell A Story
It is as simple as this:
- A beginning
- A middle
- An end
Think of the calls or emails you have received and the different situations that come at you. How were you able to come in and save the day? What is something that has happened with your staff where you have learned from it and maybe even created a policy from? What is something outlandish that not everyone would think that you encounter as a pet sitter and dog walker, but did, and lived to tell about it?
Now How Do You Execute All Of This?
Funny you should think this. I gave you all the answers and now you have a new problem… Am I Right?
How do you actually put this all into play?
Wait — what?
The World’s Best Designers
We have contracted with the world’s best designers.
I am not kidding.
They are the ones who create graphics and videos for major design companies. They know what works, what’s on trend, and will make you look like you have invested in the big time! All of the assets delivered to you each month are branded with your logo, colors, and fonts.
We have taken all the guesswork out of it for you.
It really can’t get any better than that.
But in all reality you know that my team and I aren’t a huge company so this program is limited to the number of people we can accept. Every year we always offer it to existing members first, then those on the waiting list. Most years, we don’t even go public with the offer so I highly suggest that if you are the slightest bit interests, get on the waitlist! 🙂 It will take you three minutes.
(Shhhh! ok, good you are still following me…) I wanted this to only be for those who are really wanting to up their game in the design and social department of their business. But you must be the one who feels like they are so creatively brain dead, don’t have any time for anything else to do in their business, and wants a REALLY good deal… Here’s the real scoop: Those who are currently IN the Mastermind (or join by the end of the month) are the ones who are getting $97 off each MONTH for this program making the total cost only $350 a month. That is the LOWEST we have ever offered this program! We can do that because we have been doing it so long that we have finally gotten all our internal systems smoothed out so we are working smarter. It is also the MOST amount of material we have ever given out. So I am really happy to be able to lower the cost and increase the assets. Seriously, what is your hesitation? Go get in line now! If you have questions… you know where to get me: firstname.lastname@example.org