In this week’s Podcast, Bella is going to tell you the difference between what happens when you have a streamlined onboarding process compared to being unprepared and wigging it.
She is going to teach you why the onboarding process alone has the biggest impact on your turnover rate and employee retention.
Biggest Takeaways You Don’t Want To Miss
Having a Standard Onboarding Process Can Set You Aside from Other Employers
It’s commonly underappreciated to have a concise onboarding process. However… This is actually the most vital part about retaining employees, and weeding out the applicants you’re not looking for.
Being Prepared Can Be the Key to Finding that Superstar Employee
“Employees thrive on clear expectations”, New employees want to do good work and It is our job as business owners to set them up for success. Being prepared and systematized with your onboarding processes, training methods, and SOPs will enable them for success.
The Value of an Employee vs the Value of a Client
How often do you compare the revenue an employee brings in compared to a client? This is a huge thing that a lot of business owners don’t think about. Finding the balance between losing or gaining clients and employees is vital.
Real-Life Examples of Things Pet Based Business Owners Say and Do When It Comes to Employees [7:28]
Why you’ll be needing to onboard employees in record time very soon and how you can be ready [10:10]
Exactly what NOT to do in the onboarding process [10:45]
Defining Onboarding and what it means [11:45]
Studies pertaining to high employee turnover [13:00]
Why employees leave companies [13:30]
Standardization of onboarding process [13:05]
Importance of schedule for onboarding [18:30]
Why pet care team training videos can give you a headstart [21:45]
What is an employee’s worth vs a client’s worth? [23:35]
Types of employee learning and training styles for employees [26:30]
https://jumpconsulting.net/wp-content/uploads/2021/07/Current-Podcast-Graphic7.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-07-28 22:00:362021-07-28 15:04:47Episode 251: How To Decrease Turnover and Create Raving Employees
In this week’s podcast, we are going to get MOTIVED and TAKE ACTION. I am so thrilled all of you get so inspired but it is time to do something with that inspiration
I am going to tell you how you can motivate yourself to take action and what to analyze to make sure you continue to take action.
Inspiration and Results
Many people get inspired but no one really does anything about it. We are going to jump in and get motivated. It is time to take action!
Actions to Take
Just trying to figure it out… that is the worst thing you can do. There are so many positive actions you can take from your inspiration. Think about them all and use your resources.
Get Motivated and Get Uncomfortable
Taking the proper steps to get motivated and actually do something with your inspiration can be challenging. But what happens when you get challenged? You get uncomfortable? Then what… you do something about it. Recognize the time you stepped out of your comfort zone and think about what happened when you did.
What is Being Done with Your Inspiration? (3:30)
Actions that can be taken from Your Inspiration (5.30)
https://jumpconsulting.net/wp-content/uploads/2021/07/Current-Podcast-Graphic29.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-07-14 22:00:162021-09-01 19:20:47Episode #249: Get Inspired, Then Take Action
https://jumpconsulting.net/wp-content/uploads/2021/06/Copy-of-Copy-of-BIYB-PODCAST-TEMPLATE-12021.png10801080ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2021-06-30 22:00:032021-06-30 15:57:04Episode 247: How To Hire An Office Manager For Your Pet Sitting Business
https://jumpconsulting.net/wp-content/uploads/2021/06/EPISODE-245-1.png10801080Jump Consultinghttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngJump Consulting2021-06-23 22:00:262021-06-23 10:46:004 Different Types of People Every Business Needs to Hire
When my clients think about going in front of the video camera, it typically scares the heck out of them. I have been squawking about the use of video for years and all the predictions have only proven to be true.
Video is The Present.
The social media feeds have exploded with ways to show a video like Instagram Stories, Facebook Stories, Instagram TV, and a myriad of apps now available to help you edit together video clips you might have taken and look like a pro!
Today, I really want to blow the lid off any fear of using video in hopes that I can show you there are many different methods you can apply to reap the incredible benefits.
All the apps
Wave.video – this is on desktop and one of my favs. They have a library, they will adapt the video to the size of the platform you want to post on, and they are very affordable. I also know the CMO and he is a really nice guy :). Check them out here.
Canva for gifs – I have been using the software for a long time and only recently started using the gif feature. It is really neat to be able to design a graphic and then have it fly in from the sides as you save it as a Giphy. I especially like this for IG and FB stories
Giphy to make GIFs – Do you know how you can comment with a gif on Facebook? What if I told you there was a way that you could type in your name or business name into the comments and a video you created from your business comes up? Want to see what I mean? Go type in Bella Vasta in the search bar of the Giphy and you will see a few that my friends did of me.
Quic – this is a great app if you have a few videos that you need to splice together and want a one-touch filter on them that make you look like Steven Spielberg.
Filmora-this is an app on your phone and desktop that requires a little more work than something like Quic but also has hundreds of downloadable special effects packages that you can purchase. If you want something retro, bachelorette party, Hawaii themed… this is the app to use. It can really change up the feel for what you want to do.
iMovie – if you are an Apple user, iMovie is on your phone and desktop. The phone version is a “lite” version and you can’t do as much Jason desktop but honestly, it is what has used for most of all the videos you see on my Youtube channel.
Animoto – This is an old but goodie. Personally, I haven’t used them forever – just not my style, but they are still popular which does say a lot about them. It is nice to see software still relevant 5 or 6 years later.
Final Cut Pro – This is a step up from iMovie with a little more bells and whistles. Honestly, I purchased it (expensive) and admittedly still stick to iMovie. Many of you might think I am saved when it comes to this stuff but mostly I like to stick with what I know and the path of least resistance.
The Importance of Going Live
Going live doesn’t always have to be your face. Sue, in the Mastermind, said her reason for not going live is because she doesn’t like the sound of her voice. Well, she and I both! But I want you to imagine if you never saw me online? If I never did any videos? Would you feel as close to me as you do today?
Video connects you to your audience. You don’t have to do it every day, and you don’t have to do it for hours, but I would challenge you to try to do it at least once a week for one or two weeks. It will make a world of a difference.
Another important thought I need you to consider is that social media is a SECOND thought. Hardly anyone will see you on social media and think, “Gee, I am glad they popped up on my feed I want to hire them“.
It just doesn’t work that way.
The way it DOES work is that they find your website… typically through google…and then they click on your social media icons to “see” more of you. If they are browsing and see your videos, chances are they will feel a deeper connection with you. Not because you are perfect on camera, but because you are showing vulnerability by BEING on camera. It shows that you are human. That ALONE goes a long way – especially when the people who are searching on your social are trying to decide if they can trust you.
Video During COVID-19 Has Been So Important
Especially while we are all isolated in our homes everyone from a five-year-old to the 90-year-old great grandparents have developed video skills. The time is now. So many of our Better Marketing with Bella clients have taken it by storm.
Let me show you Poop’d Out going live with tips and tricks:
And then there is another Better Marketing with Bella client, Woofin’ It who has gone live just to reach out to her clients and followers:
And yet again, another Better Marketing with Bella client, using his stand up skills to use to his community:
Then there is Rockey’s Retreat where she actually did a scavenger hunt in her community! Ahhh all of these marketeers make me so happy… and this is just the tip of the ice burg!
Ways to Go Live
FB share your screen
Facebook recently came out with a feature allowing you to share your screen while on live. It could be neat to do videos to show how to sign up with your company using this new feature. No one else is doing it and you would stand out. The only downside is that once you go live showing your screen, that is all there is. You can’t flip back to your face.
FB live on location with pets
This one is the obvious one. But how about making it fun?
How long until Fido finds the perfect place to potty?
You wouldn’t believe how long it takes until Fido goes potty.
Who gets tired first? How many throws until Fido is tried?
Countdown of how many bites will it take him to eat his food?
How fast will he eat his food?
The best part of this is that you can reuse the content. So if you have a video that you have already created and you want to upload to IGTV, go for it! You also have the option for it to show up in your IG feed, it will play the first minute and invite people to go watch the full thing. Keeping this in mind, make the first one minute as engaging as possible.
Honestly, I think this is one of the BEST video features for pet sitters and dog walkers. But first, let me ease your worries, you do not have to be posting onto Snapchat for this to happen. These are actual sunglasses that you wear on your head and press a button to take a picture or hold it down to take a 10-15 second video. Once back at home, you can upload them to your social media or device and edit the clips together (if you want).
The point of view from these glasses is like watching from someone’s eyes. Take a look here as I show you in the pool with my daughter:
Showing up on social media through videos is huge. These videos give potential clients the opportunity to see who you really are and what your business represents. Do you do video on the regular? Why or why not? How can I partner with you to help you?
Did you know that the Better Marketing with Bella program helps coach you through all of this? Yup! Just like you saw above – a lot of our members gain the confidence, know how, and content to go live through our program. The doors are closing the beginning of May 2020 . If this interests you – join us. Don’t be left behind. I would love to help you!
Does all this social media management seem like a lot? You can actually get all the social media content with Better Marketing with Bella
Join us for a six-month contract to get all the graphics, captions, square videos, cover videos, vertical videos, blog/video outlines, emails, individual and group coaching calls, and more.
Are You New Here?
Welcome, I am so glad you are here. If you are a dog walker, dog sitter, cat sitter, doggy daycare or kennel owner, then you found the right place. Jump Consulting is the one place on the internet to get all the resources you need for your pet care business. Can I give you some freebies to generate sales and increase revenues for your business? Grab your freebies below.
https://jumpconsulting.net/wp-content/uploads/2020/04/Utilize-Video.png788940Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2020-04-28 03:00:262021-09-02 15:19:10Ultimate Apps and Ways to Use Video in Your Dog Walking Business
Email marketing is something that a lot of business owners have an adverse reaction to. They think they’re bothering people, no one opens them, and they don’t know what to say. Despite being able to batch them and schedule emails, not many choose this path. But why?
In a world where Rover is killing it in the inbox by sending emails to the people on their list at least once a week, why can’t professional pet sitters who can surely be even more effective, intimate, and relevant do this? Today, I want to break it down to show you how I use email marketing and how you can, too.
Biggest Takeaway You Don’t Want To Miss
Email marketing is a great way to keep your audience up to date with what’s going on in your business and humanize your business. Send weekly updates and use the P.S. section to ask them to respond, opening up the line of communication. Your emails don’t need to belong and drawn out, they should simply add value to your reader’s life. With each email, you’re able to show a bit of your personality, this is what people connect with, so be as personal as you can. Specifically, videos are a great way to show your personality and personalize your emails. And remember, on social media, you don’t own your audience, But with your email list, you do!
If you’re still not sure what to write or really don’t have the time to focus on email marketing, I get it. That is why we provide you with two short and fun emails to send to your clients each month in the Better Marketing with Bella program.
How can you recap your week in an email? [3:20]
What should you put in the P.S. section? [4:30]
How do you segment your audience for better email marketing? [5:35]
How can you add value? [6:30]
What can you do to build a bond with your audience? [7:00]
What’s one of the best ways to share current sales you have? [7:40]
How can you personalize your email marketing with videos? [8:05]
https://jumpconsulting.net/wp-content/uploads/2019/10/Untitled-design-9-e1573155461804.png500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-10-02 22:00:132021-09-03 09:26:02Episode 166: How To Use Email Marketing In Your Pet Sitting Business
People come to me all the time saying that they have no idea what to post on social media. They are staring at the cursor and have no idea what to say. All this pressure is mounting to try and be witty, to be different. If you’ve ever felt this way, don’t worry, you’re not alone. I’m sharing seven things you can do when you’re lost on what to share on your social media.
Biggest Takeaway You Don’t Want To Miss
Be inspiring to your community and think local. Are there events in your community that you can get involved with? Or another local business or person you can shout out on social media? Highlight your community and connections. You are the expert. You have put in all the time and have learned a lot. Share the knowledge you have. Also, tell stories to draw out the emotions of your viewer. People remember how you made them feel, not what you said. If you don’t have the time to prepare your posts or think of ideas, Better Marketing With Bella can help by providing graphics, videos, captions, hashtags, Instagram stories, and more. Everything you need to stay active on social media with your branding to market your business.
How can you inspire others? [1:10]
How do you keep track of everything? [3:00]
What are some ways to be funny on social media? [4:55]
How can you leverage local events in your community? [5:55]
What are tips that you can share with your audience? [7:50]
Who can you feature or shout out on your social media? [9:40]
How can you tell a story on social media? [12:20]
What if you don’t have the time to do these things? [13:50]
https://jumpconsulting.net/wp-content/uploads/2019/09/250BellaMonth7-10CCFullyAlivePhotography2019-e1568856633244.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-18 19:03:432021-09-03 09:54:36Episode 164: What To Post On Social Media When You Don't Know What To Say
I’m coming to you today to talk about how you can solve the three biggest problems you have with marketing your pet business. I’ve found that marketing either comes naturally to you or you despise it. The ones that despise it are left lying awake at night wondering how to bring in more clients than they actually want. We all dream of having our business be the one that comes to mind in our local community when they think of pet care, but it’s really hard to get there.
Biggest Takeaway You Don’t Want To Miss
The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it. Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business. The lack of time to plan, resources to create, and creativity to produce something can lead you to share someone else’s content, which is only helping them, not you. Better Marketing With Bella can solve these marketing problems in your pet business by creating white-label videos and graphics with your branding, ready to post each month.
What if you don’t have enough time? [4:45]
What resources go into marketing? [8:24]
How can you be creative when you’re burnt out? [12:10]
https://jumpconsulting.net/wp-content/uploads/2019/09/design-desk-eyewear-313690-e1567649196619.jpg500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-09-04 22:00:172021-09-03 09:28:19Episode 162: 3 Problems with Marketing Your Pet Business
Marketing is something that either comes naturally to you or you despise. Have you ever had that moment where you’re lying awake at night wondering how to bring in more clients than you WANT? Or how to stop getting calls, texts, and emails from the clients that you don’t want?
You just hired a few incredible people and you don’t want them to lose interest (because we all know how hard it is to find great people) but you just don’t have any clients to give them.
Or you’re on the edge of working 100% in your business and want to hire but also doing a balancing act where you don’t give up all of your work. Your bills need to be paid, so you can’t give up your clients to the first person you hire. Things would be easier if you had a steady stream of clients coming in, or your name was everywhere in the community so that you had a bunch of new clients to give to your new hire.
You hope that when the residents in your town think about pet care… they think about your company.
Does any of this sound familiar?
That is the result we all dream of but honestly, it is really hard to get there.
The most common challenges I see pet businesses face around marketing are not having the time to do it, the money and resources to fund it, or the creative juices to create it.
Can I get an Amen?!?!
I Don’t Have The Time To Market.
Your to-do list probably has a to-do list. You are running non-stop all day and you might be surviving off fast food, sugar, and caffeine. I see you. Busting your tail trying to hold it all together, wishing for the day when things weren’t so busy. Even when a day comes when you finally have a few hours to work on the business something happens. You have a mental breakdown, you don’t have the energy, or it just isn’t the day.
We all have 24 hours in a day yet there are people who are far more impactful. What do they have that I don’t? How can I make an impact like them? Maybe you’re wondering how these 7-figure companies that I talk about pull it off.
One 7-figure mama who I work with comes to mind. She lives at a dog kennel, runs a large dog walking business, homeschools her two sons, and takes regular vacations. I am in awe of her. The mental power it takes to accomplish all of that is inspiring.
But she doesn’t do it alone, she has teams that support her, the family, and the business. She also has incredible willpower and determination to succeed! She could say she doesn’t have time to do everything but she makes the time.
I’m sure you could be checking something off of your to-do list now, but somehow you ended up here. 🙂 Maybe you feel like you haven’t spent all of your time well. You dream of having more time to learn something new, work on the business, or plan dinner.
Time is one of our most precious commodities. It almost always gets in the way of business owners working on marketing within their business.
Marketing Uses Resources And Money.
In addition to taking a lot of time – marketing also isn’t cheap. When you think about how much an hour of your time is worth ($50? $100?) and how many hours you can put towards marketing, it is costing you a lot. Not only in time (for things like finding a designer and a scheduling software to help…) but also to fund the designer and the software to help streamline your efforts.
If you are like me when I used to have my pet sitting company of 14 years, you would binge on creating marketing materials and then go stale for a long time. It was only when you were feeling creative or found a designer that new materials were created. Then you might regret hiring the designer because there goes lots of money out the window. $500.00+ each time it seems.
Sometimes we are fortunate enough to have someone to help us schedule the marketing – but then that is all that they can do. They can’t create the campaigns and they don’t know how to do hashtag research. They take 3 times as long to do something that it would take you. It costs a lot of money to produce all the marketing efforts.
It Is Challenging To Be Creative When You Have No Brainpower.
You know exactly what I mean…. I hear it all the time “I am so burnt out” and you know what happens then? Good-bye, all the cute marketing ideas you might have had to create a new program, event, design, etc.
When your brain isn’t functioning or you’re permanently running on cortisol and stress, there is nothing left to get creative and be inspired. Have you ever logged onto Facebook to see that it was “international dog day” and everyone is sharing pictures? Now you just feel down and out because you think “why didn’t I know it was national dog day?”
All these special days are starting to get out of control, don’t you think? BUT — it is a great talking point, and you are in the pet industry, so it does make sense for you to jump on the bandwagon.
Feeling the pressure to post something, and not having the time or software to create anything, you just end up sharing someone else’s “international dog day” content.
There. It’s done.
But is it really? The lack of time to plan, resources to create, and creativity to produce something have to lead you to make the worst decision. Which is sharing someone else’s content, because it’s only helping them, not you.
Golf Clap. Bravo.
Gosh, This Is All Tough, Right?
Who the heck is looking out for you? Who is there to be creative for you? Know exactly what works in your dog walking or pet sitting business? Something where you don’t have to constantly be finding vendors, spending time mapping it all out and deciding when to post the content, or trying to figure out the best software to make things?
Oh, and then goes what? Instagram and Facebook changed their algorithm….. again!
I got news for you – it happens multiple times a year and just when you think you have “beat” the system, it changes. And now we are all back to square one.
But what if you had someone in your back pocket? Someone with their ear to the ground… breaking down every conference and announcement that Facebook and Instagram make? Knowing some of the top marketers in the social media space? What if you knew someone who had a proven track record in generating hundreds of thousands of dollars from social media? What if I took all the guesswork out for you – gave you videos, graphics, outlines, content calendars, coaching sessions, IG and FB stories, captions, cover videos, and so much more?
I’ve Got Your Back.
Did you know that I have a program called Better Marketing with Bella? Did you know that every. single. semester. the program changes because social media is always changing?
What worked on social media in January 2017 isn’t what is working right now.
Did you know that if you type “comment, share, or like” in your description, you will not be shown in the newsfeed? Do you know that in 2017 you could post a description and still be seen in the feed and now your best chance of being seen is video?
Do you know there is no one else in the industry creating white-label videos for people like you – who have pet sitting and dog walking businesses to use on their platforms? Videos that are interesting, don’t all look the same, and that have your colors, logo, and font on them? Yeah. It is huge!
Listen, we are opening the doors soon for Better Marketing with Bella. You can get one of the limited seats, but the doors will close soon and it won’t be an option until March 2022 to join for the second half of the year.
Even if you are the tiniest bit interested, you should fill out the short application – this will be time well spent, with money that won’t break the bank, and creatives from professional designers that would cost you thousands of dollars a month if you wanted to hire them privately to just do your brand.
https://jumpconsulting.net/wp-content/uploads/2019/09/blur-businesswoman-caucasian-941555-e1567476916331.jpg500500Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-09-03 06:00:272021-09-02 15:10:183 Problems Everyone Has With Marketing Their Pet Sitting Business
What would you say if I told you I had a way for you to get in front of a lot of local clients? And that you could have a way to position yourself as an expert in your community? Well today I’m really excited to talk to you all about Facebook Groups!
We’ve talked about Facebook Groups two other times on Bella in Your Business. The first time was way back on Episode 42 with Maureen McCarthy and then again on Episode 110 with Erika Godwin, but today I’m actually going to take it to a higher level. Over the past year I have been flying around the country, and soon the UK, to speak on this very topic. I have been able to grace some pretty big stages and been called an expert on Facebook Groups so I thought that it was only fair to bring it to my audience.
Biggest Takeaway You Don’t Want To Miss
Your Facebook page is like your front yard, while your Facebook Group is your back yard. There’s a gate to get into your back yard, so it’s more private and it’s where you host a party, entertain your guests, and invite them to mingle. You want your group to Be The Destination by becoming an expert in your local community and connecting with other businesses in your community.
What has Facebook said about Facebook Groups? [2:30]
What is the front yard and back yard analogy? [5:20]
How can your group Be The Destination? [9:15]
How do you create content for your Facebook Group? [13:05]
What questions should you ask people joining your group? [15:00]
https://jumpconsulting.net/wp-content/uploads/2019/08/180BellaMonth7-10CCFullyAlivePhotography2019-e1566330028635.jpg500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-08-21 22:00:112021-02-27 16:15:06Episode 160: How To Use Facebook Groups In Your Pet Sitting Business
Bella chose episode 56 with Lain Ehmann to be part of the Best of Bella series because it was one of the most downloaded episodes of Bella in Your Business. Bella and Lain dive in deep on branding and how to make your website stand out. They talk about figuring out who you are as a brand and a business, Lain even offers a free download to help you!
Who is Lain? [3:25]
What mistakes do small businesses make on their website? [4:30]
How can you correct the issues? [7:00]
What is messaging? [9:50]
Should all businesses be concerned about branding? [18:00]
How do you share your marketing across different platforms? [20:40]
What is something businesses shouldn’t do in messaging? [23:50]
On this episode, Bella spends time with Lain Ehmann, Marketing Strategist at #FastLain.
You will learn how to make that message different between the mediums. In particular, be conscious of the frame of mind people are in when they are reaching out to you vs. when you are reaching out to them. Give them something they wouldn’t expect. Don’t sell them. Listen in as they talk about the mistakes small businesses make on their websites, including telling a story that your audience wants to hear vs. telling the story you want the audience to hear. Be mindful of your audience.
Messaging, which is “communications branding”, is critical to success. It is the message you are going to consistently send out to your audience that also helps you distinguish yourself from others in your niche. As a bonus, doing so may even allow you to charge more.
“Messaging is a tool to do that by defining who you are, what the value is that you provide, and the audience you provide that to.” – Lain Ehmann
The next logical step in the process is helping customers see that you can solve the problems they have. You can drive customer motivation by tapping into their “pain points”. Bella recommends that you include the benefits of your online scheduling as part of your messaging. Lain says that playing up your “secret sauce”, that unique niche that you have identified, will help you reach those who need that service and even build your standing among those who don’t because they see how much you care.
They also recommend doubling up on your marketing. For instance, doing a Facebook live with tips about dog walking and then putting a link to that under your services page.
Another common mistake Lain points out is that often business owners speak from their point of view and assume that the audience knows everything that they know. In fact, educating the audience should be an important part of your efforts. Make sure they understand the terminology and services you are offering. Lead them through your site to the call to action.
Lain is a bestselling author and communications strategist, who specializes in helping six- and seven-figure entrepreneurs uncover hidden profits and potential – FAST. Her superpower is saying what your customers and clients really need to hear, to get the results you want as quickly as possible.
https://jumpconsulting.net/wp-content/uploads/2017/07/reverse-621x621-e1563901018359.jpg500500ChrisPodcasthttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngChrisPodcast2019-07-24 22:00:532021-02-27 16:22:50Episode 156: BEST OF BELLA: Defining Your Brand With Lain Ehmann
Picture this…. You are all excited about this new hire you just brought onto your team. They have worked at a dog rescue as a volunteer for over five years. They have three dogs of their own. Their husband makes all the money and has the health insurance and their kids have almost graduated high school, with one in college. This new hire seems like a dream come true.
And then, she becomes demanding her second week on the job. She only wants certain clients and only want to work certain hours. She doesn’t like cats, only dogs, and she always has an opinion on the way you do things.
This new hire, that you were so happy about, is now a thorn in your side. You have no idea how to actually pull out this thorn and you have to constantly watch out that it doesn’t prick you deeper. In reality, you just wish she would quit. Eventually, the resentment grows and you feel like a hostage in your own business. Does this sound familiar?
Ever wonder what actually happened? How did she go from the perfect during the interview to a witch in just 14 days?
I see this all the time. Even I have been guilty of allowing it to happen on my own team. I can’t stress how important it is to streamline the hiring process in a way that is always being perfected. To create an image in your mind, let’s call it the gauntlet…
The Hiring Gauntlet
I think it is important to keep in mind that when you start the hiring process it isn’t about you being on your high horse and having people beg to work for you. Just as it doesn’t work that way on a first date, it certainly isn’t that way during an interview. The interest has to be mutual.
Looking for people to work for you is very similar to looking for clients. You have to appear attractive and appeal to your avatar. You have to understand why they are looking for a job, what value you offer, and why they should pick you over, let’s say, Rover, Wag, or any other company.
Is it possible that your own bias got in the way because your interview process is failing you? Are you blaming it on the job market or your area? I got news for you… unemployment is at an all-time low right now – so you can blame it on whatever you want but the truth of the matter is that excuses aside you must figure out how to systematically overcome this hurdle.
The process of interviewing should not be off-putting. The initial communication shouldn’t be an application or a long list of questions. If you do this, you will decrease your chances of getting people interested in the job and therefore your conversion of the people who look at your application to those who actually apply would be under 10%.You should always be aware of your conversion rate – it will directly tell you how attractive your hiring ad and process really are. You will learn to tweak it this way.
If You Want To Be Attractive Here Is What I Suggest You Do:
1. Have a hiring ad that talks directly to your avatar in real human language. If you are lost on what I mean by this, I have a free 3-hour training you can watch here.
2. Have under five initial knock-out questions. For example, you can qualify the area they live in, ask them how much they are looking to make or find out their availability. The hundred other questions that I know you want to ask really don’t matter at this stage in the game. How many people do you meet these days who do NOT have a smartphone? This isn’t 2005. 🙂
Once you have qualified the right type of people to be in your hiring gauntlet now the hard work begins. However, if you have software to help you with this, you won’t ever have to think of what to say again and again because it is as easy as pressing a button to move them from Phase 1 to Phase 2.
This stage could be three open-ended questions. Where they have to describe what they would do. Or, you can have it as a multiple choice. But the toughest part for you is to create these questions. Here is what I mean.
Value-based vs Skill-based Questions.
Would you agree that if you don’t like dogs, you wouldn’t be applying for this position? Would you also agree that we can basically teach people how to walk a dog, scoop cat litter, and feed the pets? If we can agree on that, then we really need to focus more on the VALUE-based questions.
Let me give you an example:
Let’s say that you value treating others how you would want to be treated. How can we test for this? One way might be an open-ended question like:
You are walking home from going out to dinner. There was too much food so you are carrying a to-go box with you to save for lunch the next day. You stop at a corner and a homeless woman engages with you and asks you if you can spare any change so she can buy something to eat. What do you do?
1.Pretend you don’t hear her and keep walking. There are homeless people everywhere. 2. Tell her you don’t have any cash on you. 3. Give her money from your wallet. 4. Give her your leftovers. If they were good enough to take home, they are certainly good enough for her.
You would have to decide ahead of time which is the right answer for you and which is the TOTALLY wrong answer for you based on your values. Now, of course, one question can’t give you everything you need to know about a person so certainly you will have to ask more questions. Perhaps even testing the same thing, but knowing the RIGHT questions to ask is huge.
How do they take feedback? Are they adaptable?
I want you to watch this short clip of Trivinia Barber of Priority VA. She was our guest expert for the training we had in June about delegation. Listen to what she says about asking questions, role-playing, and feedback. Can you incorporate this into your business?
This is a great example, showing how the ability to adapt to situations could help give you insight into your applicant’s ability.
Stop Asking The Wrong Questions:
Ever since pet sitters started interviewing I’ve seen the same questions come up again and again.
“If you walked into a home and there was poop everywhere, what would you do?” “If you walked into a home and the dog looked like he was in distress, what would you do?”
All these questions are something you would train the employee for. You would tell them your protocol. Typically the first step is “call the office.”
If you can ask the right questions before you hire people… how much better hires will you make? Would you have to let people go after two weeks? There is always room for improvement and this task is never 100% perfected. Maybe what I said here helps ignite something in your system that you can test. Perhaps you want to know more of what Trivinia said or wish you had software to help you with all of this?
Well in true Bella fashion I will never give you more problems to solve, so you can:
1. Join the Mastermind to watch the entire 1 hour training with Trivinia and 15 other high-level experts we have had over the past year.
2. Grab your trial of JazzHr, 50% off, my hiring ads, and knockout questions here.
Just ask yourself… Am I asking the right questions to understand this person’s values? You need to hire for attitude and train for skill.
https://jumpconsulting.net/wp-content/uploads/2019/06/image-from-rawpixel-id-1031380-original-scaled.jpg17092560Bellahttps://jumpconsulting.net/wp-content/uploads/2018/10/JUMP-CONSULTING-LOGO-2018-2-01-2.pngBella2019-07-09 12:14:342019-07-09 12:14:34How To Stop Asking The Wrong Interview Questions At A Dog Walking Interview
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