Changing the colors on my Jump Consulting website was something I wanted to do for a long time. When I origionally chose the red phase, I was actually in a RED phase in my life but as time went on and I grew, I just new I had to rebrand my company.
My Rebranding Journey:
When I was in my early 20’s, I was engaged. When that didn’t work (isn’t hindsight 20/20?) I started doing a lot of work on me for the first time in my life. I tested my comfort zones and was living BOLD. Heck, I was so bold that when a guy I was dating asked if I would go sky diving, I said YES. As long as I got the video.
I never wore red or was even attracted to that color. But yet, in my bold new world… I was trying to get red everything. Red shoes, purse, shirt, even car rentals.
I never wore red or was even attracted to that color. But yet, in my bold new world… I was trying to get red everything. Red shoes, purse, shirt, even car rentals (because I used to rent a convertible once a month which is how I got my mini cooper convertible, lol!)
When I originally researched and looked at what were great coaching colors, red was BOLD. In fact, here is what it says:
Red. The color of fire and blood, associated with energy, war, danger, strength, power, determination, as well as passion, desire, and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure.
Intense was right!
Pair that up with me…. a bold, outgoing, energetic, and motivating person and you almost have a red eye! (In coffee talk that is a STRONG cup of coffee WITH an espresso shot in it.)
I hadn’t been able to give the time to this rebranding until recently. The time was right in my personal life. I now had a healthy baby at home. I have sold the pet sitting company I owned for 14 years and now I am Mom #1 and Bella #2.
Now, I can breathe and am seeking peace, balance, and happiness in my life. The red and black of Jump Consulting just wasn’t working for me anymore.
How I Picked The Color Change:
Change isn’t easy.
I know you know that.
Here’s the scoop…. I already knew what colors I loved. Yellow always appealed to me, and I even had a version of it (gold) in my wedding colors. When Olivia was born, I wanted her to have a pale yellow and gray themed room… and I have always loved blue. I will be vain and admit that I think it looks good with my eyes 🙂
So I knew it was going to be blue and yellow, but oh, the shades….
My team and I tried one version and it just looked terrible online. That’s the thing I didn’t realize. Colors might look great on a wall, but the way they look online is completely different and the shades make a world of a difference.
I did get some great feedback on the new colors. People said it was much more calm.
Interesting, huh? They describe an emotion with the color.
And that is my point exactly! Having red and black was so BOLD and IN YOUR FACE…and I think my big personality can do enough of that.
How To Rebrand Your Pet Sitting Company:
When I had my pet sitting company… there were times when we came up with such stellar marketing messages, that eventually, others in my city would start copying.
It was interesting because they never even put their own spin on it. So rather than get mad, I felt complimented, and also knew that it was time for me to kick it up a notch and change things up again. I like it, because it forces me to always be evolving and growing. I will take the step out to be daring and push the envelope.
For example… many people are not charging by time – but say they are. What do I mean? Well if you charge 30 minutes and are there for 40 min, you should be leaving an extra bill. But most do not. Therefore, we aren’t even really charging by time… just saying that we are.
So I started and encouraged others to say NO TIME LIMIT. 🙂 This is just an example of how[ctt template=”8″ link=”GdbF7″ via=”no” ] It’s always better to innovate rather than recreate. #petsitter #petsitting @bellas_pets[/ctt]
Choosing to rebrand your pet sitting company is a great way to do this!
Here is What Liana Sanders Says About Her Rebrand:
Q: What is something that every business owner should know before they rebrand?
A: “The process will always take longer than you expect. It seems like a daunting project but once you get each step rolling it will come together. It does not all have to be perfect on day one!”
Q: What is the biggest challenge of rebranding, and what can a business owner do to overcome that challenge?
A: “The hardest part can be coming up with all of the ideas on your own. Name, logo, colors, fonts, feel, etc. To overcome these be sure to tap into your team! Do not try to do everything yourself and find experts in their field to offer you up some suggestions along the way.”-Liana Sanders, Wet Noses Pet Sitting (formally Sidehill Sitters)
Here is Kristie’s Rebrand Story:
Back To You:
Now that you’ve heard from Liana, Kristie, and my own story, I’m curious to know if you ever thought about rebrand your pet sitting company?
I can help. Through a package of 4 one-on-one sessions with me, you and I together can map out your plan for a successful rebrand. I don’t want you to go through this alone – and I am here for you! Start your journey with me here.